Beruflich Dokumente
Kultur Dokumente
96,367
86
8,288
271,594
96
26,073
14,499
99
1,435
43,505
98
4,263
86,816
100
8,682
E. Europe
48.00%
31,350
41,082
9,447
9,619
91,498
43,919
89
3,909
Total
423,108
612,264
177,569
231,930
1,444,871
556,699
52,650
Assumptions
Revenue for Nokia was calculated for 2013 assuming a similar market share percentage as of the present.
Estimated Revenue per region for entire market 2010-2013
Selling Price
Basic
Enhanced
Smart- Entry
Smart- Feature
Total
14,259
79,869
35,353
77,950
207,430
7%
39%
17%
38%
2008
Population (millions)
Mobile Subscribers (current total millions)
Percentage of subscribers replacing handsets
Nokia's market share percentage
42.30%
TABLE 1
Market size analysis from 2010-2013
2013
Population (millions)*
New mobile subscribers (millions)**
Subscribers replacing handsets (millions)*
Total subscribers (millions)
Penetration rate
394
952
Assumptions
Japan is excluded since Nokia ceased mobile distribution in Japan
Population from 2008 to 2013 is assumed to increase by 2%.
**The penetration rate for Middle East/Africa and Asia-Pacific excluding Japan is assumed to increase by 5% by 201
Selling Price
Basic
Enhanced
Smart- Entry
Smart- Feature
TABLE 2
Product Analysis: Mobile phones 2010-2013
Percentage of revenue by mobile type
Basic
Enhanced
Smart- Entry
Smart- Feature
TABLE 3
Return on sales per business segments (2009)
Devices & Services
Networks/ Nokia Siemens Networks
NAVTEQ
Revenue Per Employee based on region (2009)
Middle East/Africa
Greater China
Asia-Pacific
Europe
North America
Latin America
Total Average
11.9%
-13.0%
-59.4%
1,343,480
407,569
367,771
257
260,523
226,563
331,712
Latin America: Nokia maintained its position as the leading vendor in the region, with a market share of 34.0% in 2008-2009, followed by M
2008
N. America
Lat America W. Europe E. Europe
345
569
502
236
293
457
617
301
57%
17%
43%
19%
7.20%
32.80%
39.40%
48.00%
2013
N. America
Lat America W. Europe E. Europe
Middle East/Africa
352
580
512
241
922
15
23
31
15
13
167
78
265
57
84
475
558
913
373
739
135%
96%
178%
155%
34
183
360
179
454
N. America
Lat America W. Europe E. Europe
Total
15,666
27,177
9,484
31,350
86,887
76,755
63,378
41,082
15,975
16,456
74,977
9,447
82,850
12,248
72,505
9,619
N. America
40
121
209
351
423,108
612,264
177,569
231,930
2011
N. America
Lat America W. Europe E. Europe
626,640
1,005,549
426,780
1,254,000
10,513,327 10,131,660
9,126,432
5,258,496
3,338,775
3,455,760 15,445,262
1,653,225
29,080,350
4,103,080 23,926,650
2,924,176
43,559,092 18,696,049 48,925,124 11,089,897
N. America
1%
24%
8%
67%
Total
14,258,724
79,868,586
35,352,614
77,949,655
207,429,579
7%
39%
17%
38%
2011
Asia-Pacific excluding Japan N. America Lat America W. Europe E. Europe
3776
345
569
502
236
45
2
3
5
2
469
175
82
279
60
2765
652
642
1196
435
rease by 0.5%
1169
47
211
471
209
Middle East/Africa
922
15
98
852
523
2012
Asia-Pacific excluding Japan N. America Lat America W. Europe
3776
345
569
502
55
3
3
6
597
272
95
395
3417
928
740
1597
1445
67
243
629
E. Europe
236
2
71
509
244