Customer Satisfaction Survey Consumer Perception Survey Service Quality Study Service Blueprinting Service Process Mapping Back

k stage, on-stage Improving service quality using service blueprinting Competition Analysis Service standards Study on effectiveness of employees role in service delivery Effectiveness of channels (distributors/ DSAs) in service delivery Effectiveness of channels (on-line/ Internet) in service delivery Customer Data Analysis Study of Institutional markets Effectiveness of promotion schemes Measurement of Brand awareness and brand perception Customer Loyalty study Study of purchase influencing factors Customer Profiling Advertising effectiveness study bcg matrix

comparative field of marketing comparative field of marketing Effectiveness of promotion schemes Measurement of Brand awareness and brand perception Read more: http://wiki.answers.com/Q/What_are_the_Project_topics_in_marketing#ixzz23pUDB7KP

MARKETING Dear researchers, below are some marketing project topics. We shall update this page with more project topics very soon. 1. THE ROLE OF CORPORATE BRANDING IN A MARKET DRIVING STRATEGY 2. MARKET ORIENTATION AS A BRANDING STRATEGY 3. HOW TO CREATE SATISFACTION: CUSTOMER SATISFACTION IN BUSINESSTO-BUSINESS RELATIONSHIPS

4. INTERNET BANKING IN GREECE: DEVELOPMENT, EVALUATION AND PERSPECTIVES 5. THE ROLE OF CORPORATE SOCIAL RESPONSIBILITY TO CREATE POSITIVE POSITIONING IN THE BRANDING OF A COUNTRY. 6. THE INTERNETS INFLUENCES ON INDUSTRIAL BUYING BEHAVIOR IN SMALL AND MEDIUM SIZED ENTERPRISES 7. ORGANIZING PRINT ADS CONTAINING SCENT: A CASE STUDY ON THE ORGANIZATION OF PRINT AD ELEMENTS 8. GENDER BASED PRINT ADVERTISING 9. THE ROLE OF ANALYTICAL CRM IN MAXIMIZING CUSTOMER PROFITABILITY IN PRIVATE BANKING 10. HOW CAN COMPANIES INCREASE THEIR MARKET SHARE? 11. CUSTOMER REWARD PROGRAM AS LOYALTY MARKETING TOOL 12. MARKETING STRATEGIES OF AN INTEGRATED FACILITY SERVICES COMPANY 13. IMPORTANCE OF CONSUMER BASED-BRAND EQUITY ON CONSUMER PERCEPTION OF BRAND 14. CUSTOMER SATISFACTION IN SERVICES 15. MARKETING OF DIGITAL PRODUCTS 16. FEASIBILITY STUDY OF APPLICATION AND IMPLEMENTATION OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) IN HOTEL INDUSTRY 17. INDUSTRIAL BUYING BEHAVIOUR IN THE TELECOMMUNICATION MARKET 18. CUSTOMER LOYALTY IN AN INTERNET BANKING CONTEXT 19. PROCESSES AND ACTIVITIES TO REDUCE NEW PRODUCT FAILURE 20. INDUSTRIAL BUYING BEHAVIOR IN THE PURCHASING OF MAINTENANCE, REPAIR, AND OPERATION SERVICES 21. CONTENT IS KING: COMMUNICATION EFFECTS OF VIRAL VIDEO MARKETING 22. SPORT SPONSORSHIP AS A MARKETING COMMUNICATION TOOL 23. CUSTOMERS BUYING BEHAVIOR AND PREFERENCES IN THE HOME APPLIANCES MARKET 24. CONSUMER BEHAVIOR OF CHILDREN 25. ENVIRONMENTAL FRIENDLINESS AS A MARKETING STRATEGY 26. SUCCESS FACTORS IN INTERNATIONAL EXPANSION 27. SKILLS REQUIRED TO BE EFFECTIVE IN INTERNATIONAL MARKETING 28. PRICING OF A COSMETIC PRODUCT FROM THE CONSUMER FEELING PERSPECTIVE 29. PROJECT: MARKETING STRATEGIES FOR INTANGIBLE SERVICES 30. STANDARDIZATION AND ADAPTATION IN TELEVISION ADVERTISING 31. THE IMPACTS OF IT APPLICATIONS IN CUSTOMER SATISFACTION AND COSTS DECREASE: 32. DEVELOPING AND TESTING A MODEL FOR EXPLAINING CUSTOMER RETENTION FORMATION 33. THE INFLUENCE OF PEOPLE: THE SERVICE MARKETING BENEFITS OF TRAINING

34. CONSUMER BEHAVIOUR IN ONLINE SHOPPING 35. THE IMPORTANCE OF CUSTOMERS IN MERGERS AND ACQUISITIONS 36. BREAD AND ENTERTAINMENT: A CASE STUDY OF POSITIONING FOR GROWTH IN THE FOOD INDUSTRY 37. THE ROLE OF TRUST IN THE PROCESS OF BUILDING A SERVICE BRAND 38. IMPACT OF INTEGRATED MULTIPLE SELLING CHANNELS ON THE ECONOMY 39. E-COMMERCE: A STUDY ON WOMENS ONLINE PURCHASING BEHAVIOR 40. AN ECO-LABELS INFLUENCE ON BRAND AND CONSUMER BEHAVIOUR 41. INTERNET: A SALES CHANNEL IN THE AIRLINE INDUSTRY 42. E-PROCUREMENT, INTERNAL CUSTOMER SERVICE AND EXTERNAL CUSTOMERS A STUDY OF EFFECTS AND INTERDEPENDENCIES 43. PREFERENCES IN E-COMMERCE AMONG MEN, WOMEN, AND MOTHERS OF YOUNG CHILDREN IN NIGERIA. 44. BLOG MARKETING A CONSUMER PERSPECTIVE 45. THE IMPACT OF COMPETITION IN THE CHINESE INSTANT NOODLE MARKET IN NIGERAS ECONOMIC GROWTH . 46. COUNTRY IMAGE AND ITS EFFECTS IN PROMOTING A TOURIST DESTINATION 47. CUSTOMER LOYALTY RESEARCH: CAN CUSTOMER LOYALTY PROGRAMS REALLY BUILD LOYALTY? 48. MARKETING COMMUNICATION IN THE NEW DIGITAL WORLD 49. POTENTIALS OF INSURANCE MARKET DEVELOPMENT 50. HOW WILLINGNESS TO COMMUNICATE VARIES ACROSS INDIVIDUALS WITH DIFFERENT PREFERENCES TOWARDS MAKING TRANSACTIONS ONLINE 51. GUERRILLA MARKETING: REACHING THE CUSTOMER IN AN UNTRADITIONAL WAY 52. ONLINE MARKETING: A STUDY OF USERS ATTITUDES IN THE CONTEXT OF BLOGS AND COMMUNITIES 53. INVISIBLE BRANDING: CREATING BRAND VALUE FROM INVISIBILITY 54. CRM IN FASHION COMPANIES FOR MENS WEAR 55. MOBILE CUSTOMER RELATIONSHIP MANAGEMENT: A STUDY OF BARRIERS AND FACILITATORS TO CRM ADOPTION 56. CUSTOMER SATISFACTION IN THE MOBILE TELECOMMUNICATIONS INDUSTRY IN NIGERIA 57. CELEBRITY ENDORSEMENT: HIDDEN FACTORS TO SUCCESS 58. DATA MINING AND MOBILE CRM: AN UPDATE 59. UNDERCOVER MARKETING: THE METHOD WHICH LIES BENEATH 60. PACKAGING IN THE NEW PRODUCT DEVELOPMENT PROCESS: AN INTERNATIONAL PERSPECTIVE 61. THE ROLE OF PR: IN THE INTRODUCTION STAGE OF A NEW BRAND 62. CORPORATE SUSTAINABILITY/CSR COMMUNICATIONS AND VALUE CREATION: A MARKETING APPROACH 63. REGIONAL DISPARITIES IN FOOD RETAILING 64. CORPORATE SOCIAL RESPONSIBILITY AND BRANDING 65. FOOD RETAILING SYSTEM & ITS INFLUENCE ON CUSTOMERS BEHAVIOR

66. MARKETING STRATEGY OF ISLAMIC BANKING SECTOR IN PAKISTAN 67. PROMOTIONAL ACTIVITIES IN THE TOURISM INDUSTRY 68. STRATEGIC APPROACH ADOPTED BY AIRTEL 69. THE IMPACT OF PRODUCT INNOVATION ON SALES VOLUMES OF CONSUMER GOODS 70. INTERNATIONAL MARKETING COMMUNICATION IN MOBILE PHONE INDUSTRY 71. TRENDS IN INTERNET MARKETING 72. YES LOGO, CHARACTERISTICS OF A GOOD LOGO 73. CORPORATE SUSTAINABILITY/CSR COMMUNICATIONS AND VALUE CREATION: A MARKETING APPROACH 74. HOW CAN COMPANIES INCREASE THEIR MARKET SHARE? 75. CUSTOMER REWARD PROGRAM AS LOYALTY MARKETING TOOL 76. MARKETING STRATEGIES OF AN INTEGRATED FACILITY SERVICES COMPANY 77. IMPORTANCE OF CONSUMER BASED-BRAND EQUITY ON CONSUMER PERCEPTION OF BRAND 78. BOOM OF TELECOM SECTOR IN NIGERIA 79. CUSTOMER SATISFACTION IN SERVICES 80. MARKETING OF DIGITAL PRODUCTS 81. PROJECT ON NEW PRODUCT DEVELOPMENT 82. DETERMINANTS OF CUSTOMER PARTNERING BEHAVIOR IN LOGISTICS OUTSOURCING RELATIONSHIPS: A RELATIONSHIP MARKETING PERSPECTIVE 83. ONLINE ADVERTISEMENT MANAGEMENT PROGRAM: OAMP 84. CUTTING LOGISTICS COSTS WITH A CENTRALIZED DISTRIBUTION MODEL 85. CREATING LONG-TERM RELATIONSHIPS WITH THE HELP OF A CUSTOMER CLUB 86. MARKET ORIENTATION, MARKETING INNOVATION AS PERFORMANCE DRIVERS: EXTENDING THE PARADIGM 87. EQUITY BRAND: EVOLUTION OF A BRAND FROM STOCK MARKET 88. BUYING A COMMUNICATIONS SOLUTION: CASE STUDIES ON THE BUYING BEHAVIOR OF SMALL AND MEDIUM SIZED SWEDISH BUSINESSES AND ORGANIZATIONS

89. REVERSE ELECTRONIC AUCTIONS AND INDUSTRIAL BUYING BEHAVIOUR: CASE STUDIES IN THE TELECOMMUNICATION INDUSTRY 90. EFFECTS OF THE INTERNET ON CUSTOMER VALUE AND COMPETITION IN BUSINESS-TO-BUSINESS MARKETS. 91. THE INFLUENCES OF INTERNET ON THE ORGANISATIONAL BUYING BEHAVIOUR OF PROFESSIONAL SERVICES 92. MARKETING COMMUNICATIONS 93. CUSTOMER RELATIONSHIP MANAGEMENT: HOW A CRM SYSTEM CAN BE USED IN THE SALES PROCESS 94. BRAND DEVELOPMENT IN A SMALL SERVICE COMPANY 95. DEVELOPING AN INTERNET BASED COMMUNICATION STRATEGY 96. MOTIVES, STRATEGIES AND EXPERIENCES OF ELECTRONIC COMMERCE FOR SMALL AND MEDIUM SIZED TRADITIONAL BUSINESSES 97. MANAGING CUSTOMER RELATIONSHIPS ON THE INTERNET 98. OBJECTIVES, STRATEGIES AND EXPECTED BENEFITS OF CUSTOMER RELATIONSHIP MANAGEMENT 99. BUILDING CONSUMER TRUST: AN ONLINE PERSPECTIVE 100. E-LOYALTY: COMPANIES SECRET WEAPON ON THE WEB 101. THE IMPACT OF CRM ON CUSTOMER RETENTION 102. A STUDY ON THE BUYING BEHAVIOUR OF ROLLING STOCK PURCHASERS 103. MOBILE ADVERTISING 104. E-POLITICS: THE USE OF WEBSITES AS A COMMUNICATION CHANNEL FOR POLITICAL PARTIES 105. ELECTRONIC SATISFACTION IN TOURISM INDUSTRY 106. ORGANIZATIONAL BUYING BEHAVIOR AND WORD-OF-MOUTH 107. KNOWLEDGE MANAGEMENT IN CALL CENTERS 108. A STUDY OF MARKETING MANAGERS PERCEPTIONS OF THE INTERNETS IMPACT ON MARKETING IN NIGERIA 109. FACTORS INFLUENCING ADOPTION OF ONLINE TICKETING 110. AFTER SALES SERVICE NECESSITY AND EFFECTIVNESS: 111. CUSTOMER SATISFACTION: SERVICE QUALITY IN ONLINE PURCHASING 112. THE IMPACT OF ONLINE TRADING ON CUSTOMER SATISFACTION 113. CUSTOMER RELATIONSHIP MANAGEMENT WITHIN THE UNITED STATES AUTOMOTIVE INDUSTRY 114. CORPORATE VISUAL IDENTITY: THE COMMUNICATIONAL ROLE OF THE BRAND NAME AND THE LOGO 115. BRAND PERSONALITY: OFFLINE VERSUS ONLINE 116. REPOSITIONING: A BRAND PERSONALITY 117. CHILDRENS PERCEPTION OF TV-ADVERTISING 118. THE BRAND PROPOSITION: POSITIONING AND BUILDING BRAND PERSONALITY 119. THE SUBJECT OF CELEBRITY ENDORSEMENT: WHAT IT WAS AND WHAT IT HAS BECOME A LITERATURE REVIEW 120. INTERNET FORUMS AS A MARKETING TOOL: A CASE STUDY OF

INTERNATIONAL INTERNET MARKETING ON FORUMS 121. IMPACT OF FACEBOOK MARKETING ON SALES GROWTH OF SOME SELECTED FIRMS. 122. PRODUCT PLACEMENT: THE EFFECT OF MODALITIES IN TELEVISION 123. THE USE OF PRINT ADS FOR AN INTERNATIONAL BRAND 124. PUBLIC RELATIONS: AS PERCEIVED AND PRACTICED BY COMMERCIAL BANKS 125. EXCEEDING CUSTOMER EXPECTATIONS: AN ONLINE AND OFFLINE PERSPECTIVE 126. COMMUNICATION TOOLS TO BUILD WEBSITE TRAFFIC 127. CREATING A POSITIVE E-EXPERIENCE FOR CUSTOMERS 128. CUSTOMER RETENTION IN SERVICE FIRMS: THREE CASE STUDIES OF COMPANIES IN THE TRANSPORT-LOGISTIC INDUSTRY 129. THE ROLE OF NETWORK MARKETING IN INTERNATIONAL LOGISTIC COMPANIES BUSINESS DEVELOPMENT; AN ANALYSIS OF MANAGERS PERCEPTIONS 130. THE EFFECT OF INTERNAL MARKETING ON ORGANIZATIONAL COMMITMENT 131. CUSTOMER RELATIONSHIP MANAGEMENT IN THE TOURISM INDUSTRY 132. AFFILIATE MARKETING: PERSPECTIVE OF CONTENT PROVIDERS 133. ASSESSING THE READINESS FOR IMPLEMENTING E-CRM 134. THE ROLE OF LOYAL CONSUMERS ON GROCERY E-COMMERCE ADOPTION IN NIGERIA 135. CUSTOMERS ATTITUDE TOWARDS INTERNET PRIVACY AND SECURITY IN BUYING COSMETICS PRODUCTS ONLINE 136. ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT (ECRM): CUSTOMERS PERCEPTION OF VALUE FROM ECRM FEATURES ON AIRLINE ETICKETING WEBSITES 137. ONLINE SALES PROMOTIONS FOR CONSUMER PRODUCTS 138. SERVICE QUALITY, CUSTOMER SATISFACTION, CUSTOMER EXPERIENCE AND BEHAVIORAL INTENTION 139. DESIGNING SERVICE QUALITY IN FOUR STAR HOTELS BASED ON INBOUND TRAVELER`S POINT OF VIEW 140. ASSESSMENT OF FACTORS LEADING TO CUSTOMER RELATIONSHIP MANAGEMENT SUCCESS 141. A CONCEPTUAL FRAMEWORK FOR MARKETING STRATEGY IN SMES REGARDING EXPORT PERFORMANCE AS AN INDEPENDENT VARIABLE 142. THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON MARKET PERFORMANCE

Promotional Mix of Insurance Products Green Marketing

Affect of Branding on Consumer Purchase Decision Market Survey on Brand Equity Capital Market Buying Behavior of Customers Current Trends in Internet Marketing Business Process Outsourcing Advertising Effectiveness The Spread of Organized Retailing in India Customer Relationship Management Impact of Packaging on Retailers and Consumers Effect of Customer Loyalty Programs in Convenience Stores Export Marketing Entry Strategy Customer Profitability Marketing Thesis Service Blueprint Need for Customer Relationship Management Effect of Derivatives Based Strategies Recruitment and Channel Development Brand Awareness Consumer Taste and Preferences For Set Top Box Installation Sales and Distribution Effectiveness A Study On The Awareness Level And Attitude Level Of The Clients Consumers Perception of Private Brands E-Marketing

Global Marketing Market Analysis and Sales Development of Amul Milk Nonconventional Distribution Channel Prepare Wholesale Business Model Optimization Event Marketing Market Analysis Of LG Consumer Durables Marketing Survey and Channel Development Lux Marketing Project Consumer Satisfaction Retailers Project Study of International Marketing Rural Marketing Project Telecom Services Of Reliance Communication Jewellery Buying Preference Customer Evaluation of Tata Indicom Services Bisleri Marketing Project Customer Satisfaction Survey of Maruti Udyog Ltd Retail Banking Front Office Management Activity The Role Of Integrates Marketing Communications in Life Insurance Sales Promotion and Customer Awareness of the Services Study of Sales Promotion and Analysis Of Insurance Business Total Polymer Consumption of Home Appliances Comparative Study of Broadband in Telecom Sector with Airtel

Customer Retention in Retail Sector Direct Selling Lifetime Plans of the Cellular Companies Potential Achievement by Big Boss Retailer Sales and Marketing Structure in Brokerage At Reliance Money Study on Consumer Buying Behavior and Satisfaction Level Study to measure Market Potential and Customers Buying Motives Test Marketing and Customer Interaction Impact of Promotional Activities for Selling HCL Products Effect of Advertisements on Children with Special Reference to Confectionary Products Effect of Mobile Marketing on Youngsters Gap Analysis of Services offered in Retail Banking Study of Consumer Oriented Sales Promotion in FMCG Load Testing of Loan Search Marketing/MBA Project Advertisement Expert: Leo Lingham - 5/18/2009

Question Dear Sir, I am perusing MBA and for this course I have project titled COMPANY MARKETING ORIENTED ACTIVITIES TO SATISFY CUSTOMER For completion of this project I am attached with one construction machinery manufacturer.

Your kind attention to advice me what contents should be covered in the above topic will be highly appreciated. Regards /Virendra Get the answer below

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Answer VIRENDRA, HERE IS SOME USEFUL MATERIAL. REGARDS LEO LINGHAM ================================== YOUR PROJECT COMPANY MARKETING ORIENTED ACTIVITIES TO SATISFY CUSTOMER =============================================== ============== YOUR COMPANY one construction machinery manufacturer. =================================== FIRST STEP, STUDY -what are the products the company makes. -how the company markets the products. -how the company services the market. THIS WILL HELP YOU KNOW WHAT THE COMPANY DOES NOW. ========================================== SECOND STEP,

SUCH companies manufacturing such large machineries usually sells the products to the machinery rental/leasing cos. who lease the equipments to the construction cos. ============================================ THIRD STEP, -you should identify the rental /leasing cos. who are using these equipments and conduct a customer satisfaction survey. THIS INFORMATION WILL GIVE YOU THE CUSTOMER PERSPECTIVE OF -what is being done now. -what do they need more or different. ==================================== THE AREAS , YOU CAN CONSIDER ARE -pre sales -prospecting -presentation -sales -transaction -pre delivery technical training -after sales technical training -SERVICE BACKUP -parts supply -technical trouble shooting. -marketing support for the rental / leasing cos. -promotional support for the rental/leasing cos. -special pricing terms -technical support -field support for the rental / leasing cos. ====================================== OUTLINE OF A PROJECT REPORT. 1.INTRODUCTION. -a case statement and proposal summary; 2.OBJECTIVES -Program Goals and Objectives - a succinct description of the proposed project/program's outcome and accomplishments in measurable terms, and how it matches the COMPANY's interests; 3.PROBLEM STATEMENT -Problem statement (management problem and research questions). 4.NEEDS ASSESSMENT - a concise demonstration of the specific situation, opportunity, problem, issue, need, and your proposal addresses. 5.METHODOLOGY

- a rational, direct, chronological description of the proposed project and the process used to achieve the outcome and accomplishments; 6. EXPLORATORY STUDY -using review of the literature and experience survey. -Synthesis of preliminary findings in the form of a conceptual model. Adjustment of research questions and formulation of hypotheses. -Operationalisation of variables and design of a survey questionnaire. -Collecting data. 7.PRACTICAL STUDY -organization visits, with the help a questionnaire. 8.DEVELOPMENT OF FINDINGS -Formulation of conclusions. -Development of recommendation. 9.WRITITNG RESEARCH REPORT. -Writing a research report. -Appendices - additional attachments required . 10.PRESENTATION. -Presentation and critical discussion of the REPORT. ############################################### ########### I THINK YOU CAN DO -customer service/ customer satisfaction survey *at the corporate level. *at the customers level I HAVE PROVIDED SOME SAMPLE QUESTIONS PLUS SOME ADDITIONAL ELEMENTS, YOU MAY WANT TO CONSIDER. =============================================== ======= Customer Survey On a scale of 1(unacceptable) to 10 (outstanding), please rate our performance in the following nine areas by circling the number that best defines how well we performed. Please feel free to provide specific comments for each statement. If there is an area we did not cover below, please feel free to add them at the bottom of the survey form. 1. How would you rate the overall quality of service provided by the ...................? [out of 10]

Comments:____________________________________________________ ________ 2. How would you rate the convenience of the service? [out of 10] Comments:___________________________________________________ 3. How would you rate the promptness of service provided? [out of 10] Comments:___________________________________________________ 4. How would you rate the accessibility of the .................... staff? Comments:____________________________________________________ 5. How would you rate the solutions you received from the ................... staff? Comments:____________________________________________________ _________ 6. How would you rate the written materials received from the ................... (Were they easy to read and helpful? i.e., instructions, guidelines, forms). Comments: ____________________________________________________________ 7. Were ................. staff attentive and helpful relative to your comments and concerns? Comments: ___________________________________________________ 8. Did the staff display professionalism & courtesy?

Comments:____________________________________________________ ________ 9. Are the staff knowledgeable?

Comments:___________________________________________________ Please let us know about experiences and incidents with ............... (i.e., staff, equipment, connectivity, customer service) that impressed or disappointed you.

We highly value your comments and suggestions about areas of improvement =============================================== ======== Customer Expectation / Satisfaction Survey 1. Considering all of the expectations you may have had about the service(s), to what extent have the service(s) met your expectations fell short of expectation / exceeded expectations /don't know comments_______________________________________________ 2. Considering the ideal service(s) for employers in your circumstances, how well do you think the services(s) you received compare with ideal services? far from ideal / very close to ideal / don't know comments_________________________________________________ 3. What degree of confidence did you have in the knowledge/professionalism of the staff member(s) who provided the service(s)? not confident / confident / don't know ggcomments___________________________________________________ ___ 4. How courteous, attentive, and caring was/were the staff member(s) who provided the services(s)? not at all / very / don't know comments _________________________________________________ 5. Considering the nature of the assistance provided, how timely was/were the service(s)? not at all timely/very timely/ don't know comments__________________________________________________ 6. How responsive to your needs was/were the staff member(s) who provided the service(s)? not responsive / very responsive / don't know comments____________________________________________________ 7. Should the need arise, would you use this/these service(s) again? definitely not / most definitely/ don't know comments_______________________________________ 8. How could staff have served you better? comments__________________________________________________ 9. (Optional) If you are not satisfied with the service(s) provided and wish to discuss your concerns.

comments________________________________________________ =============================================== = Dimension Question Structure: Though dimension questions can be structured in a number of ways, it is best to use one question structure as much as possible throughout your survey. Examples of question structures: How satisfied are you with ___________? (Very satisfied, satisfied, Neutral, Dissatisfied, Very dissatisfied) Please rate __________ customer service. (Excellent, Good, Average, Fair, Poor) ABC provides good customer service. (Strongly agree, Agree, Neutral, Disagree, Strongly Disagree) How often does ABC's customer service exceed expectations? (Very frequently, Frequently, Not Sure, Infrequently, Very Infrequently) To what extent does ABC's customer service exceed expectations? (To very great extent, To great extent, To some extent, To little extent, To very little extent) Some additional general customer service satisfaction dimensions and factors: Overall customer service Helpfulness Friendliness Support staff that solves problems quickly Provides poor support Very talented professionals All the necessary resources to service you A very valuable service resource Competent Unprofessional People that are easy to deal with I receive the support I need from my ABC field engineer to resolve any service problems Ethical Dishonest Support staff which gives you a hard time Staff which is interested in your comments and suggestions Phone calls returned quickly People answering the phone are polite People on the answering the phone are cheerful Knowledgeable operators Listening to the customer

Attentive to customer complaints Close to its customers Unwilling to go the extra mile for its customers Ignores customer suggestions Impossible to get satisfaction unless you go to the top In tune with the needs of its clients Prompt in dealing with customer complaints Efficient Easy to get information on the phone Poor customer phone support People who answer the phone have clear, easy to hear voices It takes a long time to reach the right person on the phone You are often put on hold for a long time Telephone support personnel who do not seem to have time for you Attention to detail Helpfulness Available support offerings fit your needs Phone support quality overall Ease of gaining access to support Time to reach technical personnel Effectiveness of answers/workarounds Access to technical support ############################################### MARKETING PROJECT TOPICS

Study on creation of luxury brand

Strategies used to build successful Internet based customer services

Conspicuous consumption

Changing trends in FMCG industry in India

Promotion strategies followed in retail sector

Study on changing consumer preference towards organized retailing fromun-organized retailing.

Study on "impact of advertising in B2B marketing"

Distribution network & general insurance industry

Study on strategies for promoting retailers' brands

The impact of tax on electronic goods & products (industrial marketing)

Merchandising key account management in apparel exports

Marketing in FMCG sector

E-marketing of financial services: Relationship approach Impact of promotional activities at mall on consumers behavior at shoppingmalls

Managing of luxury brands

Role of emotional satisfaction in service encounters - retail sector

Study on factors influencing adaptability & usability of consumer electronics

Future of consumer durables pertaining to standard brands & own brands of retailer like (next, bigbazar)

Study of consumer behavior related to different soap brands in a location

Influence of branding on consumer purchasing behavior

Analysis of sales promotions ability to prompt brand

Measuring effectiveness of display system for chocolate in retail

Choosing retail locations for shopping in India (retail industry)

Study on "impact of web 20 technologies on B2B marketing"

Integrated marketing communications (IMC)

Analysis of the role of outdoor advertising and establishing strategies formanaging space media

Factors affecting real estate markets in a location

Logistics & Rink management

Impact of customer relationship management in retail industry"

The study of customer perceptions towards ayurvedic health spas"

A study on factors influencing adaptability & usability of consumerelectronics"

An analysis of possible strategies for successful internet based customerservices" Impact of promotional activities on consumers behaviour at retail outlets"

Present and future potential of users generated content and its role in on-lineadvertising"

Retail outlet mapping of retail stores and shopping malls

Impact of buying factors on the sales of chemical goods"

Analysis of the effectiveness of branding on luxury products

A study of implementation & effectiveness of competence management

A study on changing importance of various media vehicles of advertising"

Study of factors which influence the location of retail outlet" A study of buyer behavior towards after-sales-service of electronic products

Effect of big box retail chains on small business"

An analysis of consumer behaviour in upgrading to conspicuous goods inbranded apparels

Study of consumer behaviour related to different bathing soap brands

The factors affecting and enhancing the brand equity of multinationalcorporations in India

Study on consumer behavior with special reference to preference of brandsin cellular phones"

A study of attributes in accepting specialty pharmaceutical products amongmedical practitioners Effects of negative word of mouth communication on brand equity

A study on motivational significance of various reward and recognitionprograms"

A study on the impact of loyalty programs on consumer purchase behaviorand loyalty"

Marketing strategy adopted for selling different mobile

Market potential for turnkey conferencing

Market feasibility

Effective retail distribution in insurance

Dealership network & effectiveness of distribution system

Customer satisfaction electronic products

Customer behavior

Customer awareness

Customer preference towards promotional activities

Brand image

Comparative study on brand loyalty

Brand awareness

Channel recruitment & development

Brand preference

Customer expectations

Distribution channel

Developing marketing strategies

Distribution & promotional strategies

Effectiveness of rural distribution

Global scenario & market potential

Import consolidation

Logistics operation

Management automation

Marketing mix

Global supply chain mgt & logistics

Customer satisfaction survey

Consumer perception survey

Service quality study

Service blueprinting

Service process mapping back stage, on-stage

Improving service quality using service blueprinting

Competition analysis

Service standards Study on effectiveness of employees role in service delivery

Effectiveness of channels (distributors/ dsas) in service delivery

Effectiveness of channels (on-line/ internet) in service delivery

Customer data analysis

Study of institutional markets

Effectiveness of promotion schemes

Measurement of brand awareness and brand perception

Customer loyalty study

Study of purchase influencing factors

Customer profiling

Advertising effectiveness study

Customer satisfaction survey

Consumer perception survey

Service quality study

Service blueprinting Service process mapping back stage, on-stage

Improving service quality using service blueprinting

Competition analysis

Service standards

Study on effectiveness of employees role in service delivery

Effectiveness of channels (distributors/ dsas) in service delivery

Effectiveness of channels (on-line/ internet) in service delivery

Customer data analysis

Study of institutional markets

Effectiveness of promotion schemes

Measurement of brand awareness and brand perception

Customer loyalty study

Study of purchase influencing factors

Customer profiling

Advertising effectiveness study

Strategies for marketing agro products

Telemarketing advantages & disadvantages

Customer data analysis

Study of institutional markets

Effectiveness of channels ( online/ internet ) i