Visual Communication Syllabus (studieplan)

All you need to know and manage for completing the course

Pingpong
Activity:
Visual Communication vt11

Password:
viscom

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Power Point lecture presentations will be Course evaluation here at the end of week 8

1. Understanding the visual

Duration: Two first weeks

Consumption/interpretation perspective
We look at visual culture/communication

Content:
All lessons week 4 and 5 (24/1 4/2) Individual assignment Literature:
Barnard, M. (2001). Approaches to Understanding Visual Culture Texts on Visual Communication (compendium)

Aim: understand visual culture/communication

How visual signs communicate

2. Creating the visual

Duration: The three following weeks

Production/persuasion perspective
We do visual culture/communication

Content:
All the lessons, week 6 (7/2 10/2) Work shop, 11/2 Project work, week 7 (14/2 18/2) Exhibition, presentation, etc. week 8 (21/2 25/2) Literature:
Bergstrm, B. (2009) Essentials of Visual Communication

Aim: create persuasive visual communication

1. Understanding the visual

Step by step

Teachers/lectures
Week 4 and 5
Anders Svensson:
25/1: Understand: visual communication and culture 26/1: Understand: by biography and form

Madielene Wetterskog:
27/1: Understand: the visual as sign 26/1: Understand: by gender, class and/or ethnicity 3/2: Understand: by critical and credibility analysis

Joakim berg:
31/1: Understand: historical design of a city

Kaj Granath:
1/2: Understand: contemporary design of cities

Klas hling:
2/2: Understand: the rhetoric of moving images

Individual assignment
Case study of contemporary visual culture: a) b) Select a visual object from every-day life at home, in the city or elsewhere:
Photo, ad, fashion, furniture, interior, web site, news picture, painting, architecture, townscape, vehicle, sportswear, film poster, information picture, technical device, tatoo, or whatever

Take a photo (digital camera or cell phone camera) Or, chose the object from media (internet, etc.) Write a paper (Swedish students may write in Swedish):
Introduce your case and what you are going to do Interpret the picture by means of a theoretical approach End up with a conclusion forming your final understanding of your object
Refer to Barnard and/or the texts in the compendium!

Maximum two (2) A4-pages (1,5 space, size 11-12) photo in appendix

Hand in: FRIDAY 4/2 at 17.00 p.m. at the latest

Paper copy in Anders post box and Digital copy to anders.svensson.hlk@analys.urkund.se

2. Creating the visual

Step by step

Teachers/lectures
Week 6

Pr Bckstrand:
7/2: Photographic design

Bo Bergstrm:
8/2: Graphic design

(Vacancy:
9/2: 2D exhibition techniques)

Josefina Sahlin:
10/2: Film as presentation media

Project groups
Groups of 4 participants
You may start forming groups today!

12 mixed groups
2 INT-students + 2 SWE-students Language: ENGLISH

20 Swedish groups
Language: SWEDISH BUT production, presentation, documentation in ENGLISH

Project work
Design and production of an exhibition in 2D:
Alt. 1: Printed matter
Limited wall space (1 m2) in the exhibition hall (outside the TV-studio) Showed around the clock on a screen in the exhibition hall

Alt. 2: Moving images

Your exhibition will be put up on Monday/Tuesday week 8

The group decides the message

Just some examples:
Brand the place of Jnkping Recruit students (Swe and Int) to JU or MCS Inform about the danger with something Canvass a (controversial) political question Fund raise for something important

Communication strategy:
Get attention, evoke interest, create desire, and action/satisfaction (AIDA)

Work shop/seminar
Friday 11/2 at 10-15.00
Develop your idea:
When you have decided WHAT you want to communicate the next question is HOW?

Use Bergstrms book for developing your exhibition:

Message, story, typography Form, colour, composition Find the rhetoric and visual design that are the most persuasive Dont forget AIDA

Conclude the work shops by writing a brief report (idea draft) on:
What you are going to do and how with reference to Bergstrm You may also adapt to Barnard and texts in the compendium!

Absolut maximum one (1) A4-page

Hand in to Anders post box at 17.00 pm at the latest

Week 7-8 hands on!

1. Production week 2. Exhibition arrangements 3. Presentation 4. Complete report and evaluation

1. Production week 7:
Design your exhibition and presentation

Photoshop, Indesign, etc. available at the computers

If you employ professional printing works:
You pay the cost yourself

If you employ the printing work of the school:

Deadline Thursday 17/2 at noon
E-mail pictures to anders.svensson@hlk.hj.se

They can print maximum size A3 (colour)

Videocams, editor rooms, TV-studio available

Book with Josefina Sahlin in time!

If you produce a film:

Deadline (for intergrating it on show CD) Monday 21/2 at noon

Different kinds of material available at the section of Art

For preparing exhibition, scenography, etc.

2. Exhibition arrangements
Monday 21/2 at 13.00:
Chose your 1m2 of the wall

Monday 13.15 Tuesday 13.45:

Arrange your exhibition

Tuesday 22/2 at 14.00:

Vernissage

Tuesday after 14.30:

Start evaluating another groups work

3. Presentation before the class

Wednesday 23/2:
Compulsory presence before or after lunch Tasks: presentation, evaluation and active audience
Imagine the audience potential buyers Why should we pay money for your exhibition idea? What rhetoric is relevant? Acting, dressing, technical support

Pitch your exhibition!

Think the presentation as a performance

Duration of the presentation: 10 minutes

Including: booting up, presentation, questions from the audience

Every group member must participate actively Not every one must talk

4. Final report and evaluation

1. Documentation of the project work:
The purpose of the work
Improve the idea draft from the work shop Motivate the design of the exhibition with reference to the course literature

Max. 2 A4-pages+cover sheet+appendix (incl. literature)

2. Evaluation of a competing group project

1. 2. Evaluate their presentation Evaluate their exhibition Max. half A4-page
Report who has done what And if everyone has done what is required for having the same grade Max. half A4-page

3. Self-evaluation:
1. 2.

Hand in : FRIDAY 25/2 at 15.00 pm at the latest

Paper copies in Anders post box