BA (Hons.

) GRAPHIC DESIGN
Module Code Module Title OUGD303 Final Major Project Semester Doc. Code

LEVEL

06

OUGD303

Brief/Session/Document Title

Department of Health D&AD

Brief Create a campaign aimed at 18-30 year olds outlining how to make fitness fun, in the form of a phone app and a graphically considered game. Advertise the game using carefully considered media that the target audience has the most exposure to. Background / Considerations The issue of weight gain is a global problem. For example, almost half of the people in the UK are either overweight of obese. This is because our lifestyles have changed: we used to hunt and farm, work in tough manual jobs and play outside. Now we sit at desks or in front of the TV, increasingly craving fats and sugars but not necessarily burning them off. Think about their daily lives and how they commute. Try encouraging walking, or getting off a few stops before their designated bus stops. By including it as part of their lives, not as an extension, it may encourage more exercise and a healthier lifestyle.

Mandatory Requirements

Deliverables Publication Apps

Studio Deadline 20th March 2013

Module Deadline 29th May 2013

This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.

BA (Hons.) GRAPHIC DESIGN

Module Code Module Title OUGD303 Final Major Project Semester Doc. Code

LEVEL

06

OUGD303

Brief/Session/Document Title

Endangered Infographic

Brief Create a publication that aims to inform & educate the readers of The Guardian about the growing crisis of endangered species through information graphics and editorial work. Based on their list of the 100 most endangered species on the planet, this will exist as a Sunday supplement along with pin-ups. Background / Considerations Research into the species that are in the most danger of becoming extinct. Be consistent with facts & statistics to make it comparable between different species. How did they become endangered? Was it human intervention or lack of adaptability? Consider typefaces, colours and general tone of voice. Does it handle the sensitivity of the subject well? Does it make the audience emotional and willing to take action? How can the project be extended into more formats? E.g. posters, postcards, web apps, phone apps? Mandatory Requirements Consistent design styles Info-graphics to illustrate facts. Deliverables Publication Posters/Pin-ups Postcards Phone Apps Zoo signage

Studio Deadline 29th May 2013

Module Deadline 29th May 2013

This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.

BA (Hons.) GRAPHIC DESIGN

Module Code Module Title OUGD303 Final Major Project Semester Doc. Code

LEVEL

06

OUGD303

Brief/Session/Document Title

They said what?!

Brief Transcribe a set of predictions that went wrong into a humorous set of at least 10 printed A3 typographic posters that will be sold as collectable posters. Transfer the typographic designs into a publication that includes a description of the prediction and why it went so wrong. Background / Considerations Technology is always a good start. Look at predictions in the 80s and 90s that sound completely absurd in the modern age. Aim for a shock when readers realise what people really thought back then. Consider the social situations at the time of the predictions, in terms of design accuracy. If the prediction was made in the 1930s, consider an Art Deco approach to the design using typefaces and design styles of that particular art movement. Consider screen-printing the outcomes to make them more unique and desirable. A type exhibition would be a fantastic way to get the resolutions out to the public and to explore the theme of wacky predictions. Expand on the designs to be available on different deliverables and explore the range of the entire project - dont feel limited to posters. Mandatory Requirements A3 format Screenprints Deliverables Posters Notebooks Postcards Publication Exhibition mock-ups Module Deadline 29th May 2013

Studio Deadline 29th May 2013

This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.