ASSIGNMENT IN IMC

Submitted to :Dr. Poonam kumar

submitted by :Bijay Ram (2k11a12) Rajnish kumar (2k11a22) Sanjay kumar (2k11a25) Kumar saurav (2k11a50)

DOMINOS PIZZA IMC Tools

1. Advertisement Television ad Print ad Hording Tissue paper 2. Sales promotion Pizzas delivered in 30 mints Coupons and discount Online order With every order of pizzas and cock/ garlic breadsticks get a dominos pasta for Rs 39 instead of Rs 69. New schemes at regular interval of time according to taste of the Indian customer. Kwality ice-cream in dominos . 3. Public Relation Made extra indulgent, so that you spend extra time enjoying it with loved ones ( massage from Pam plate) 4. E-commerce Online order Facebook and twitter ad YouTube Massage Ye hai Rishton ka time Media strategy Social networking site like face book, twitter

 Broadcast on youtube Critical Analysis I have made this critical analysis on this video that was posted by 2 of the employees of Dominos pizzas, spoiled the PR of the brand. Two of the by adding filthy thing into the product which makes the product unhygienic and unexpected by the customer thus spoiling the Dominos brand. After the video went viral in YouTube and a survey made which reviled that 47% of the total survey people showed unwillingness to use or consume Dominos pizzas. Other opportunity Its franchise company and it has many opportunity like that huge customer, low competitor, Highly adopted by people , low cost labor, etc

EktAS kItchEN
IMC Tools
1. Advertisement Print media Pamplate 2. Sales promotion Free Home delivery (with in 3 km ) Special offer for Corporate and Home parties Combo pack for two person 3. E- commercial Face book Zamato.com Own web site www.Nawabsdarbar.com 2. Massage A Unit of Nawabs Darbar 3.Media strategy Social Media site facebook Print media like pamplate, Banners

4.critical analysis
Ektas kitchen provides a good quality of food but there are some drawbacks in its marketing approach like that 1. 2. 3. 4. using only one social web site facebook No tv ads Free home delivery within 3 km only Limited branches

Other opportunity Ektas Kitchen has many opportunity like that Making many unique foods which is highly demand by Indian consumers. Provides three categories of food Indian, mughlai & Chinese.

AXIS Bank
1. IMC Tools Advertisement Television Print media Hording Banners 2. Sales promotion Sponsorship of KBC Provide ATM facilities A gift voucher worth Rs. 250 recharging on mobile phone Ladies first card (designed a card for ladies to helping her to manage household expenses ) Net banking Block buster offer Green banking 3. E-commerce Social media site like facebook, twitter YouTube ads Direct mail to customer

Massage expecting

Badthi ka naam zindagi

Media process Print media Tv E-Commercial Social media

FAIR PRICE SHOP

IMC tools 1. Advertisement Through banner and Hording 2. Sales promotion Different segment under one roof Discount pricing Low pricing strategy Quality Assurance

Payment through Debt and credit card Massage

BACHAT HI BACHAT

Media Strategy
Own web site. www. kbsfairprice.in

Critical analysis
Fair price store owned by the government. But Store has many problem like that Store did not used any media for advertisement, they provide a good quality of products in low price but it is unknown to consumer. In todays time social site is the easy way to aware about anything or any product but fair price did not use social media for promote his product or make unknown to know. Other opportunity Fair price shop is successful in Indian market now it has to try out of country to spared business. On the other hand these stores should be opened in Rural area due to its growing demand.