MARKETING MANAGEMENT

INDIAN AVIATION INDUSTRY

Submitted to: Dr. Renuka Garg

MBA, SEM- 2, SEC-B, Submitted By: Gupta Khushbu (41) Borad Bhargav (42) Kaklotar Sandip (43) Desai Noopur (44) Lodhia Ronak J. (45)

DBIM, VNSGU, SURAT. 10/4/2012

Introduction of Indian Aviation Industry

India is expected to be amongst the top five nations in the world in the next 10 years in the aviation sector. On the sidelines of the International Civil Aviation Negotiation (ICAN) Conference, Ms Pratibha Patel, President of India highlighted that currently, India is the 9th largest civil aviation market in the world. "Recent estimates suggest that domestic air traffic will touch 160-180 million passengers a year, in the next 10 years and the international traffic will exceed 80 million passengers a year," added Ms Patil. India is poised to emerge as the third largest aviation market in the world by the end of this decade, according to Dr Nasim Zaidi, Secretary, Ministry of Civil Aviation. The sector with a growth of 18 per cent in domestic market is expected to generate approximately 2.6 million jobs in the next one decade, added Dr Zaidi. In addition, the US-based electrical components company, Eaton Corporation foresees plenty of opportunities for itself in India's unfolding civil and military aerospace story. "India is expected to emerge as one of the largest aviation markets in the world," according to Joe-Tao Zhou, APAC President, Aerospace Group, Eaton Corporation. Moreover, the Indira Gandhi International Airport (IGI) in New Delhi, India, has been ranked the second-best airport in the world for 2011 by the Airports Council International. The airport scored this distinction in the category of airports with 25-40 million passengers per annum. The IGI airport handled a record number of 35 million passengers in 2011. The airport has an annual passenger capacity of over 60 million of which terminal 3 can alone handle 34 million passengers. In addition, the airport also handled over 600,000 tons of cargo and over 300,000 aircraft movements in 2011.

International Civil Aviation Organization (ICAO )

As a contracting State, India has played a very proactive role in initiatives of ICAO. India has participates in environment related endeavors and supports the view that any such global initiatives should be under the aegis of ICAO. India is a member of Group on International Aviation Climate Change (GIACC), which deals with issues of standards and measures to reduce the emissions and is also a member of Committee on Aviation Environment Programme (CAEP). India has implemented the Standards and Recommended Practices (SARPs) adopted by ICAO and actively participates in the formulation of regulations based on these standards.

Indian Aviation Market Size

The rapidly expanding aviation sector in India handles 2.5 billion passengers across the world in a year; moves 45 million tonnes (MT) of cargo through 920 airlines, using 4,200 airports and deploys 27,000 aircraft. Today, 87 foreign airlines fly to and from India and five Indian carriers fly to and fro from 40 countries. Passengers carried by domestic airlines during January 2012 was recorded at 5.33 million as against 4.94 million during the corresponding period of previous year thereby registering a growth of 8.06 per cent, according to data released by the Directorate General Civil Aviation (DGCA). The air transport (including air freight) in India has attracted foreign direct investment (FDI) worth US$ 429.70 million from April 2000 to December 2011, as per data released by Department of Industrial Policy and Promotion (DIPP). Private carriers are anticipated to post a combined profit of US$ 350 million US$ 400 million for the financial year ending March 31, 2012, according to a report titled, '2011-12 Aviation Industry Outlook' by Centre for Asia Pacific Aviation (CAPA) India. The firm expects the domestic traffic to grow as high as 20 per cent. International passenger numbers, which grew by about 10

per cent last year, are expected to increase towards the upper end of a 10-12 per cent range over the next 12 months.

Aerospace on a High
The Turkish Airlines is planning to expand its operations in India by 2012. "India is a very important market for us and we need to fly to at least five cities there," according to Temel Kotil, CEO, Turkish Airlines A world leader in manufacture of aircraft cabin interior products, B/E Aerospace, has announced the opening of its Engineering Services Division in Hyderabad. The development comes close to the 3rd edition of India Aviation, a major aviation show that will be held in Hyderabad during March 14-18, 2012 An Australian delegation led by H E Ted Baillieu, the Premier of Victoria called on Mr Ajit Singh, the Minister of Civil Aviation in New Delhi. The delegation discussed the proposed launch of direct air services by the Air India from New Delhi to Melbourne. Air India has proposed to commence direct services from about the third quarter of 2012-13, using the B-787 aircraft which are expected to be inducted in May 2012. With the services in place, Air India would be the only carrier serving the India-Australia market non-stop The representatives from Armenia, Argentina, Azerbaijan, Republic of Belarus, Brazil, Cameroon, China, Cuba, Chili, India, Japan, Republic of Korea, Mexico, Malaysia, Nigeria, Paraguay, Russian Federation, Saudi Arabia, Seychelles, Singapore, South Africa, Uganda and United States of America (USA) of International Civil Aviation Organisation (ICAO) met in Moscow on February 21 and 22, 2012 and reaffirmed the importance of the role of the ICAO in addressing international civil aviation emissions, including pursuant to the request from the parties to the United Nations Framework Convention on Climate Change (UNFCCC)

Rise in Air traffic

There is a sea change from 500 departures a week in the country in 1994 before deregulation, to nearly 15,000 departures daily - a 30 times jump. Today 87 foreign airlines fly to and from India and five Indian carriers fly to and from 40 countries. In the last decade, domestic air traffic has quadrupled from 13 million to 52 million and international traffic more than tripled to 38 million. A similar trend is observed in the cargo sector, she added. The rapidly expanding aviation sector handles 2.5 billion passengers across the world in a year; moves 45 million tonnes of cargo through 920 airlines, using 4,200 airports and deploying 27,000 aircraft. She highlighted the importance of an economic regulator to create a level playing field, to promote competition, protect consumer interests and ensure better service levels. One of the key achievements of India in the last decade has been to set-up an independent regulator for economic regulation of airports by an Act of Parliament, with appropriate provision of an appellate body said President Patil.

Recent Developments
The IGI Airport in New Delhi has been categorised as the most lucrative retail location for luxury brands like Swarovski, Marks & Spencer (M&S), Hidesign and many more. The airport has generated sales of 5,000 per square feet per month in 2011. It is the largest and busiest airport in South Asia. More than 35 million passengers used it last year. It is the fourth largest retail hub in the country with sales of Rs 1,200 crore (US$ 240.48 million) in 2011 Airport retail business in India has topped in revenue registering US$ 1 billion during 2011, according to a boutique retail consultancy. The business is growing at 17-18 per cent annually, emerging as a viable platform for retailers and operators of the new airports, according to consulting firm Asipac Projects

Government Initiatives
The Ministry of Civil Aviation, Government of India (GOI), has decided to allow the Indian Scheduled Carriers including Air India to utilise the allocated bilateral till the time they reach the maximum permissible limit under Air Service Agreements (ASAs). Air India's operational plan will receive due consideration in allocation of the traffic rights and entitlements. The Ministry has also supported the approach outlined in the Inter Ministerial Group (IMG) discussion paper in this context. Keeping in view the recent developments in the civil aviation sector and in order to modernise and update the existing Air Services Agreements (ASAs) with foreign countries as per the ICAO templates, the Ministry of Civil Aviation has signed ASAs with Indonesia and Brazil, besides initialising ASAs with Jamaica, Dominican Republic, Mozambique, Uganda, Trinidad and Tobago. The Group of Ministers (GOM) on Civil Aviation, in its meeting held on February 7, 2012, has decided that Ministry of Commerce may permit direct import of Aviation Turbine Fuel (ATF) by or on behalf of Indian Carriers as actual users and on actual use basis. The Government's open sky policy has attracted many foreign players to enter the market and the industry is growing in terms of players and the number of aircrafts. Given the strong market fundamentals, the civil aviation market is expected that it will register a compound annual growth rate (CAGR) of more than 16 per cent during 2010-2013. The Government has taken various steps towards structural policy reforms and is coming out with new policies which are liberal and will encourage public-private partnerships (PPP) Government of India allows 100 per cent foreign direct investment (FDI) for green field airports, via the automatic route. Moreover, foreign investment up to 74 per cent is permissible through direct approvals while special permissions are required for 100 per cent investment Private investors are allowed to set up general airports and captive airstrips while maintaining a distance of 150 kms from the existing ones. Complete tax exemption is also granted for 10 years

About 49 per cent FDI is allowed for investment in domestic scheduled passenger airlines and investment up to 100 per cent by non-resident Indians (NRI) via the automatic route. FDI up to 74 per cent is allowed for non-scheduled and cargo airlines

Opportunities in Aviation Industry:

1. Foreign equity allowed: Without any Government approval, foreign equity up to 49 per cent and NRI (Non-Resident Indian) investment up to 100 per cent is allowable in domestic airlines. 2. Low entry barriers: Nowadays, to launch an airline venture capital of $10 million or less is enough. Private airlines are hiring foreign pilots, get expatriates or retired personnel from the Air Force or PSU airlines in senior management positions. 3. Attraction of foreign shores: Many private players like Jet and Sahara have gone international by starting operations, first to SAARC countries, and then to South-East Asia, the UK, and the US and many more domestic airlines too will be entitled to fly overseas by using unutilized bilateral entitlements to Indian carriers. 4. Rising income levels and demographic profile: As compared to the developed country standards, India's GDP (per capita) at $3,100 is still very low but as India is shining, at least in metro cities and urban centres, where IT and BPO industries have made the young generation prosperous. Demographically, In India people in age group of 20-50 among its 50 million strong middle class, has the highest percentage with high earning potential. It contributes the boost in domestic air travel, particularly from a low base of 18 million passengers. 5. Untapped potential of India's tourism: Presently India attracts 3.2 million tourists every year, while China gets 10 times the number. Due to the open sky policy Tourist arrivals in India are expected to grow exponentially. 6. Glamour of the airlines: An airline is as glamorous as the film-making industry. Today Airline tycoons, like J. R. D. Tata and Howard Hughes, Sir Richard Branson, Dr. Vijaya Mallya, have been idolized. Airlines have an aura of glamour around them, and high net worth individuals can always toy with the idea of owning an airline.

Challenges for Aviation Industry

There are several challenges in front of aviation industry because of the growth in the aviation sector and capacity expansion by carriers. These include shortage of workers and professionals, safety concerns, declining income and the lack of accompanying capacity and infrastructure. Moreover, stiff competition and rising fuel costs are also negatively impacting the industry. 1. Shortage of trained Employee: There is a shortage of trained and skilled manpower in the aviation sector as a result of which there is cut-throat competition for employees which, in turn, is driving wages to unsustainable levels. Moreover, the industry is unable to retain talented employees. 2. Regional connectivity: To provide regional connectivity is one of the biggest challenges facing the aviation sector in India. The lack of airports is hampering the growth of regional connectivity. 3. Rising fuel prices: As fuel prices have risen, the inverse relationship between fuel prices and airline stock prices has been established. Moreover, it also led to increase in the air fares. 4. Declining yields: As more players are attracted towards Aviation industry because of increasing growth prospects it will lead to more competition. All this has resulted in lower returns for all operators. 5. Gaps in infrastructure: Airport and air traffic control (ATC) infrastructure is insufficient to support growth. While a initiate has been made to upgrade the infrastructure, the results will be visible only after some years. 6. High input costs: The input costs are also very high because of some of the reasons like Withholding tax on interest repayments on foreign currency loans for aircraft acquisition. Increasing manpower costs due to shortage of technical personnel.

Road Ahead
The Ministry of Civil Aviation has released the Vision-2020 document, which is an assessment of the overall outlook of the aviation sector in 2020. It highlights that the aviation sector has a growth potential to absorb upto US$ 120 billion of investment. Furthermore, the fleet size of commercial airlines sector will be approximately 1,000 aircraft, domestic passenger numbers could reach 150-180 million, helicopter fleet is expected to be 500, while the air cargo movement is expected to reach the level of 9 million metric tonnes (MMT). The aviation sector is one of the major economic drivers for prosperity, development and employment in the country. Massive investments in airport infrastructure have led to world class airports which have become the symbol of India's growth story. Exchange Rate Used: INR 1: US$ 0.02003, as on March 13, 2011

Market Players
There are more than 20 airline companies in Indian market. But mainly there are seven players which have acquired all the small and medium size airlines under their names. These seven airline companies are as follows. Jet Airways Jet Lite Air India IndiGo Go Air SpiceJet Kingfisher

According to the Directorate General of Civil Aviation is an attached office of the Ministry of Civil Aviation the market share of the Airline Industry is as follow

Source: Directorate General of Civil Aviation( Feb 2012) At present, Jet Airways is the market leader in Indian Aviation industry. So lets discuss about it in brief.

Jet Airways
Overview
Jet Airways is the largest Indian airline based out of Mumbai, Maharashtra. It operates over 400 flights daily to 76 destinations worldwide. Its main hub is Mumbai, with secondary hubs at Delhi, Kolkata, Chennai, Cochin, Ahmedabad, and Bengaluru. It has an international hub at Brussels Airport, Belgium. Jet Airways is owned by Naresh Goyal. Jet Airways was incorporated as an air taxi operator on 1 April 1992. It started commercial operations on 5 May 1993 with a fleet of four leased Boeing 737-300 aircraft. In January 1994 a change in the law enabled Jet Airways to apply for scheduled airline status, which was granted on 4 January 1995. It began international operations from Chennai to Colombo in March 2004. The company is listed on the

Bombay Stock Exchange, but 80% of its stock is controlled by Naresh Goyal (through his ownership of Jets parent company, Tailwinds). It has 10,017 employees (as at March 2007). Jet Airways is the only Indian company in Airline industry having fleet size of more than 100 aircrafts.

Products of Jet 1)Jet Airaways:

Naresh Goyal who already owned Jetair (Private) Limited, which

provided sales and marketing for foreign airlines in India set up Jet Airways as a full-service scheduled airline to compete against state-owned Indian Airlines. Indian Airlines had enjoyed a monopoly in the domestic market between 1953, when all major Indian air transport providers were nationalised under the Air Corporations Act (1953), and January 1994, when the Air Corporations Act was repealed, following which Jet Airways received scheduled airline status. Thats how the Jet Airways came into existence.

2)JetLite:

In January 2006 Jet Airways announced that it would buy Air Sahara for US$500

million in an all-cash deal, making it the biggest takeover in Indian aviation history. It would have resulted in the country's largest airline but the deal fell through in June 2006. After that Air sahara was renamed as Jtelite.

3)Jet Konnect:

On 8 May 2009 Jet Airways launched its low-cost brand, Jet Konnect. The

decision to launch a new brand instead of expanding the JetLite network was taken after considering the regulatory delays involved in transferring aircraft from Jet Airways to JetLite, as the two have different operator codes. The brand was launched on sectors that had 50% or less load factor with the aim of increasing it to 70% and above. Jet officials said that the brand would cease to exist once the demand for the regular Jet Airways increases.

STP for Jet

Jet have occupied the full market by offering different products like

Business Class
Jet Airways

Premium Class
Jet Airways

Economic Class
Jet Lite

Lower Class
Jet Konnect

Marketing strategy Previously: Comfort level

Jet airway have removed a row of seats from some of its planes to increase overall leg room for passengers, Jet Airways (India) Ltd is using an innovative, three-dimensional billboard campaign to sell the concept.

Digital marketing
Jet Airways, the nations largest domestic carrier, has rolled out anaffiliate marketing program in the market, as part of the companys new digitalmarketing strategy to increase its revenue. During the announcement, the company said that the program will be managed by Shoogloo Affiliate Marketing. Under the program, the Jet AirwaysAffiliate Program provides Affiliate Partners with websites the opportunity to partner one of Indias leading brands, and generate revenues per conversion by promoting the airlines web sales. In addition, Affiliate partners may integrate Jet Airways booking engine on their site and allow visitors to book Jet Airways tickets online. It may be noted that these online sales are tracked via a unique id provided to each Affiliate Partner. Apart from getting direct access to the airlines state-of-the-art customized booking engine, Affiliate partners also get promotional content and banners on a regular basis, thus helping them promote the airline effectively. A company official said, this quick and easy to join Affiliate Program helps partners earn incremental income on every successful transaction referred to the airlines website, by their site. However, it also gives the company a great opportunity to further increase its online presence and generate incremental sales through this channel.

Offering Free Tickets

 Concessional Fares For Students Jet Lite Surprises Corporate Deal Offers

Marketing Strategy in 2012

Participate in the "Fly Happy" Promotion

The next time you fly with us, fill the 'Fly Happy' card available at the check in counter, and submit the same to our boarding gate staff before boarding your flight.

The "Promo Code" to avail of this offer will be mailed to you at the email id you have filled. Use it at jetairways.com and get a INR 500 off on your next return trip with us within India.

Tickets on EMI

Jet airways offers tickets on EMI. Of course there is some tax applied on it but a new innovative idea.

 Other Special Services: Like following

Last 8 years profits of Jet Airways

Particulars 2011 2010 2009 -734.88 -402.34 2008 365.12 -251.86 2007 465.46 27.94 2006 1128.67 452.04 2005 1039.13 391.99 2004 693.29 163.11

Gross Profit 786.83 423.96 Net Profit 9.69 -467.64

PASSENGER COMPLAINTS OF SCHEDULED DOMESTIC AIRLINES

Source: Directorate General of Civil Aviation( Feb 2012)

CANCELLATION DATA OF SCHEDULED DOMESTIC AIRLINES

Source: Directorate General of Civil Aviation( Feb 2012)

Awards for Jet Airways

Jet Airways declared winner for Customer & Brand Loyalty In Domestic Commercial Airlines Sector
Month: February 3, 2012 Jet Airways, Indias premier international airline, has been declared the winner for Customer & Brand Loyalty in Domestic Commerical Airline Sector at the 5th Loyalty Awards.

 Jet Airways declared Favourite Full-Service Airline at the Outlook Traveller Awards 2011
Month: February 2, 2012 Jet Airways, Indias premier international airline, has been declared the FAVOURITE FULLSERVICE AIRLINE at the OUTLOOK TRAVELLER AWARDS 2011 in New Delhi. The awards were presented in New Delhi, in front of several luminaries from the travel and trade industry. Renowned for the warmth and hospitality of its acclaimed in-flight service, a reflection of the high standards of the airline's rigorous in-flight training procedures, Jet Airways emerged victorious from amongst a field comprising several leading airlines.

Jet Airways' E-commerce head conferred coveted Digital Marketing award at Indira International Innovation Summit
Month: January 30, 2012 Mr. Belson Coutinho, Senior General Manager- eCommerce & Innovations, Jet Airways, has been conferred the prestigious Excellence in E-Commerce & Innovation in Digital Marketing' at the 5th Excellence In Innovation Awards 2012 held at the Indira International Innovation Summit.

Jet Airways wins prestigious NDTV Profit Business Leadership Award 2011
Month: January 9, 2012 Jet Airways, Indias premier international airline, was adjudged the BEST in AVIATION at the prestigious "NDTV Profit Business Leadership Awards 2011".

Jet Airways honoured with the Best Domestic Airline award by the Travel Agents Association of India (TAAI)

Month: December 19, 2011 Jet Airways, received the award on behalf of the airline from Shri Subodh Kant Sahay, Union Minister for Tourism, at the TAAI Annual Awards held at the Taj Lands End, Mumbai, in the presence of several luminaries from the trade and travel industry.

Jet Airways declared Best Airline in Central/South Asia and India at the prestigious Global Traveller Reader Survey Awards 2011
Month: December 8, 2011 Jet Airways, Indias premier international airline, has been adjudged the Best Airline in Central/South Asia and India at the 8th annual Global Traveller Reader Survey Travel Awards in Beverly Hills, California.

Jet Airways wins the Best Long Haul Airline ex Brussels - Travel Magazine Awards 2011 Conferred Honour for the Fourth Consecutive Year
Month: November 22, 2011 Jet Airways, Indias premier international airline, has received the "Best Long Haul Airline ex Brussels, Travel Magazine Awards 2011" award for the fourth consecutive year during the TM Travel Awards 2011, held on Friday November 18, 2011 at the Hilton Hotel, Antwerp, Belgium. The TM Travel Awards are organized every year by Travel Magazine, the leading magazine of the Belgian and Luxembourg travel industry.

Jet Airways declared Best Domestic Airline At CNBC Awaaz Travel Awards 2011
Month: November 18, 2011 Jet Airways, Indias premier international airline, has been declared the Best Domestic Airline at the fifth edition of the CNBC Awaaz Travel Awards 2011. The award was presented by Shri

Subodh Kant Sahay, Honourable Union Minister for Tourism to Mr. Gaurang Shetty, Senior Vice President- Commercial, Jet Airways at a glittering ceremony in New Delhi yesterday, in the presence of several luminaries from the travel and trade industry.

Jet Airways conferred three prestigious awards at the Times Travel Honours 2011
Month: October 14, 2011 Jet Airways, Indias premier airline, has been conferred three prestigious awards at the Times Travel Honours 2011. At a glittering ceremony in Mumbai on October 12th 2011, Indias preferred international carrier was honoured with the Most Trusted Airline Brand, Best Domestic Full Service Carrier and Best International (Economy) Airline for 2011 at the travel awards instituted by the Times Group.

Jet Airways rated Best On Time Performer Amongst Scheduled Domestic Airline in March 2011
Month: April 21, 2011 Jet Airways, Indias premier international airline has been rated the best on time performer amongst all other scheduled domestic airlines with an on time performance of 94.9%. JetLite, the airlines wholly owned subsidiary was also not too far behind registering an impressive OnTime Performance 91% per cent respectively, as per the figures released by the Director General of Civil Aviation. Together the Jet Airways Group while posting its seventeenth month of consecutive growth also maintained its dominant leadership position in the Indian aviation sector with a market share of 25.4%.

Jet Airways conferred Air Cargo Award of Excellence 2011" by Air Cargo World Magazine
Month: April 19, 2011

Jet Airways, Indias premier international airline, has been awarded the Air Cargo Award of Excellence 2011 by the Air Cargo World Magazine, a leading trade publication serving the freight industry worldwide. The Air Cargo Excellence survey is based upon a rating system that measures airlines and airports on specific criteria and subsequently ranks them to identify their performance levels.

Jet Airways conferred Regional Deal Of The Year 2010 Award by Airfinance Journal
Month: March 10, 2011 Jet Airways, Indias premier international airline, has been awarded the Regional Deal of the Year for 2010 by the Airfinance Journal, a leading financial magazine serving the commercial aviation industry worldwide. The award to Jet Airways was for structuring an innovative operating lease for its six ATR aircraft, under a deal with Calyon Bank, France and Investec in London. Under this deal, the airline took delivery of six new ATR aircraft between October and December 2010. This is the second such award accorded to the airline by Airfinance journal.

Jet Airways wins prestigious Customer and Brand Loyalty Award 2011
Month: January 28, 2011 Jet Airways, Indias premier international airline, was adjudged the winner of the coveted Customer & Brand Loyalty Award 2011 in the Domestic Commercial Airlines Sector for the fourth consecutive year at a gala award ceremony at Intercontinental, The Lalit, Mumbai. The award was received by Ms. Sonu Kripalani, Vice President Passenger Sales, Jet Airways in the presence of an august gathering of industry stalwarts. The 4th Loyalty Summit Awards held on 27th & 28th January 2011, were presented by Carlson Marketing. The Customer & Brand Loyalty Awards are the outcome of a combination of extensive Consumer Research undertaken in six Indian cities with a sample of 25,000 plus consumers aided by nominations received from organisations. The Nielsen Company is accredited with the Research for the Awards Nominees

& the Winners.

Naresh Goyal receives prestigous Hall Of Fame honour from Hotel Investment Forum Of India
Month: January 13, 2011 Jet Airways Group Chairman - Naresh Goyal was today conferred the prestigious Hall of Fame Award at the Hotel Investment Forum India 2011 in Mumbai. This also marks the first time that a non-hotelier was accorded the prestigious award, a departure from tradition by the Hotel Investment Forum India. The Hall of Fame Award was accorded to Naresh Goyal for his significant contributions towards taking hospitality to the skies providing guests a truly world class onboard hospitality experience, rivaling the best 5 star comfort and service anywhere in the world and more importantly for nurturing and growing an iconic Indian service brand, into one of the premier International airlines in the world. The award was presented to Mr. Naresh Goyal by the Honorable Minister for Tourism Kumari Selja at a glittering ceremony held in Mumbai. The earlier recipients of this prestigious award have been Mr. P.R.S. Oberoi, Chairman and CEO of EIH Hotels and Captain C.P. Krishnan Nair, Chairman The Leela Palaces Hotels & Resorts.

Jet Airways awarded Airline with Best Business Class Service in the World at the Business Traveller Awards 2010
Month: December 15, 2010 Jet Airways, Indias premier international airline, was declared the Airline with Best Business Class Service in the World at the Business Traveller Awards 2010 in Los Angeles.

Jet Airways wins the prestigious Global Travelers 7th Annual Readership Survey Award 2010
Month: December 8, 2010

Jet Airways, Indias premier airline, has been adjudged the Best Airline in Central/South Asia and India category at the Global Travelers 7th Annual Reader Survey Award.

Jet Airways wins the "Best Long Haul Airline Ex Brussels-TM Travel Awards 2010"
Month: November 19, 2010 Jet Airways, Indias premier international airline, became the proud recipient of the "Best Long Haul Airline ex Brussels, TM Travel Awards 2010" award for the third consecutive year, at a prestigious ceremony held on Friday November 12, 2010 at the Hilton Hotel, Antwerp, Belgium.

Jet Airways honored at the prestigious 7th Friends of Thailand Awards 2010 in the International Airlines category
Month: September 2010 Jet Airways, Indias premier international airline, has been honoured in the International Airlines category of the prestigious 7th Friends of Thailand Awards 2010. Mr. Gilbert George, Senior General Manager- Sales (India), Jet Airways, received the award on behalf of the airline at a reception organised by the Tourism Authority of Thailand (TAT) on September 27, 2010, at the Centara Grand Hotel in Bangkok, in the presence of several dignitaries from the Thai and international travel trade.

Jet Airways awarded prestigious Best Full Service Airline International (Indian) and 'Best Full Service Airline Domestic' Awards by the Air Passenger Association Of India (APAI)
Month: September 2010 Jet Airways awarded prestigious 'Best Full Service Airline International (Indian) and 'Best Full Service Airline Domestic' Awards by the Air Passenger Association Of India (APAI).

 Jet airways conferred Top Honours by Smart Travel Asia.com

Month: September 2010 Jet Airways, Indias premier international airline, has been voted the Third Best Airline Worldwide for Business Class and cited among the Top Ten airlines overall for Cabin Service by SmartTravelAsia.com readers. The airline was honoured with this prestigious award over several other leading international airlines.

Jet Airways declared Most preferred airline for Business class at CNBC AWAAZ Travel awards 2010
Month: September 2010 Jet Airways, Indias premier international airline, was declared the Most Preferred Airline for Business Class at the fourth edition of the CNBC Awaaz Travel Awards 2010, held by CNBC Awaaz, Indias business channel, in association with One Stop Shop, the fastest growing ecommerce business in India.

Jet Airways wins prestigious Global Traveler Airline Wine award

Month: August 2010 Jet Airways, Indias premier airline, has been adjudged the Best Airline in the Champagne / Sparkling Wine CATEGORY at the Global Travelers 6th Annual Wines on the Wings International Business Class Airline Wine competition. Jet Airways won the Best Airline Champagne / Sparkling Wine for its Lanson Noble Cuvee Brut Millesime 1999.

Jet Airways wins prestigious Cond Nast Traveller India award

Month: April 2010

Jet Airways, Indias premier airline, has been adjudged the Best International Airline at the Cond Nast Traveller India Awards. At a glittering ceremony in Mumbai, Indias preferred international carrier was honoured with the prestigious award over several other leading international airlines. This award has been introduced by British Cond Nast Traveller magazine, together with Vogue.com and cntraveller.in to celebrate the launch of Cond Nast Traveller in India in October 2010.

Jet Airways has emerged victorious in the Award for excellence in operations Airline category of the Bird Express Travel World Awards
Month: April 2010 Widely regarded as among the travel and hospitality industry's most respected B2B travel awards, the Bird Express Travel World Awards are based on the importance of innovation in business. The award also recognizes that successful businesses are not always based on volumes, rather on innovation. The award was collected on behalf of Jet Airways by Mr. Girish Nair in the presence of several dignitaries at a glittering function in New Delhi on April 21, 2010. Jet Airways was also declared the winner in the "Best Domestic Full Service Airline of the Year" category at the 2010 Class of Travel & Tourism Awards at the Taj Lands End Bandra, Mumbai.

Jet Airways wins its third consecutive Customer and Brand Loyalty Award
Month: January 2010 Jet Airways, Indias premier international airline, has won the Customer and Brand Loyalty Award in the Domestic Commercial Airlines Sector, at the third annual Loyalty Awards. This was the airlines third consecutive victory in this category, having previously been honored in 2009 and 2008 respectively. The award was received by Mr. Rahul Kucheria, General ManagerRelationship Marketing, Jet Airways, at a gala award ceremony at the Taj Lands End, Mumbai on January 27, 2010.

Jet Airways receives The Best Long Haul Carrier ex-Brussels award at the Tm

Travel Awards 2009

Month: November 2009 Jet Airways, Indias premier airline, was awarded the title of Best Long Haul Airline from Brussels at the recently held TM Travel Awards 2009 ceremony at Antwerp. Nearly 800 leading Belgian travel agents participated in the voting ceremony to elect a winner in each category. Jet Airways, who recently celebrated its second successful year of operations at the Brussels hub, won the prize for the best long haul airline from Brussels. The Runner ups were Brussels Airlines and Etihad Airways.

Jet Airways wins the prestigious Best Eastbound Airline from India and Best domestic Airline in India awards at the Abacus Tafi Awards 2009

Month: October 2009 Jet Airways, Indias premier international airline, has received two awards in the Best Eastbound Airline from India and Best Domestic Airline in India categories at the second edition of the prestigious Abacus- TAFI (Travel Agents Federation of India) Awards at the Le Meridien, Chiang Mai, Thailand, on October 23, 2009. The awards were collected on behalf of Jet Airways by Mr. Gilbert George, Senior General Manager Sales, India.

Jet Airways Wins Business Travelers Best Indian Airline Award In London
Month: September 2009 Jet Airways, India's premier international airline, was awarded the accolade of Best Indian Airline at the prestigious Business Traveller Awards, on Monday September 21st, 2009 at a star-studded ceremony in London's Hilton on Park Lane. This year's awards were presented by British adventurer Sir Ranulph Fiennes, who conquered Mount Everest earlier this year at the age of 65. Nearly 450 industry leaders were present at this special event.

 JetPrivilege wins Freddie Awards accolades 5th year in a row

Month: April 2009 Jet Airways JetPrivilege, Indias largest and most recognized frequent flyer programme, has been honoured at the prestigious Freddie Awards for the fifth year in a row, having emerged victorious again in the Best Elite Level category, for the second year in a row, at the 21st Annual presentation ceremony of the Freddie Awards 2008, in Fort Lauderdale, Florida, USA on April 23, 2009.

Naresh and Anita Goyal receive International Entrepreneurs of the Year award at the house of commons, UK
Month: February 2009 Mr. Naresh Goyal, Founder Chairman Jet Airways, and his wife Mrs. Anita (Neeta) Goyal, Executive Vice President Revenue Management and Network Planning for Indias premier international airline, have been voted International Entrepreneurs of the Year by the readers of Asian Voice, the highest circulation newspaper among the Asian Community in the UK.

Jet Airways wins customer and brand loyalty award for the second consecutive time
Month: January 2009 Jet Airways, Indias premier international airline, has won the coveted Customer and Brand Loyalty award in the Commercial Airlines Sector (Domestic), at the second Loyalty Awards.

Conclusion: 1) For Industry

Due to the rise in income levels, disposable income is increasing which enhanced the number of flyers. Indian tourism is also in the growing stage as a result there has been an increase in the

number of international and domestic passengers as well. It will lead to the growth in airlines industry. Although currently there are many challenges which are being faced by the Indian Aviation Industry but the growth prospect is very much high. Government has to take an initiative to improve the Airport infrastructure and to pour in some investments as well. Some steps are already being taken by the government for the development of Aviation Industry. Concluding we can say that apart from all the challenges Aviation Industry's future is very bright in India.

2) For Jet Airways

It is a market leader by having largest market share and existence in all the market segments. In 2011, it has started earning profits after huge losses for from 2008 till 2010. There is Very much scope for the airline industry in upcoming years. But the new entrants like Turkish Airlines and other competitors like IndiGo and Air India cannot be ignored.

Bibliography
Directorate General of Civil Aviation (DGCA), Press Releases, Media Reports, Outlook report by Centre for Asia Pacific Aviation, Ministry of Civil Aviation http://www.ibef.org http://www.iata.org International Air Transport Association http://dgca.nic.in - Directorate General of Civil Aviation is an attached office of the Ministry of Civil Aviation.
http://www.jetairways.com/