INTRODUCTION

Earth Friendly Ice Cream Company is an eco friendly Company. We use all conservative sources of Energy such as Solar Energy Rain Water Energy and Bio Gas Energy. We implemented this concept because it not only reduces the cost but also it is environmental friendly. Ice Cream with frozen dessert usually made from dairy products, such as milk and cream, and often combined with fruits or other ingredients and flavours. Most varieties contain sugar, although some are made with other sweeteners. In some cases, artificial flavourings and colourings are used in addition to, or instead of, the natural ingredients. The mixture of chosen ingredients is stirred slowly while cooling, in order to incorporate air and to prevent large ice crystals from forming.

MISSION STATEMENT
Earth Friendly Ice Cream Company is dedicated to providing top quality products and excellent service. We strive to continually improve our business partnerships to maximize profitability for all parties involved. We challenge ourselves to stay on the cutting edge of the industry and use our knowledge, experience and commitment to excellence to the best of our ability.

PRODUCT DETAILS

Vanilla Bean Chocolate Strawberry Black Raspberry Chocolate Peanut Butter Cup Raspberry Chocolate Chip Banana Black Cherry Mango / Vanilla Swirl

Milky Way Coconut Almond Joy Cherry Vanilla Coffee Fudge

Core Competence Value

Different cartoon and toy shapes ice cream

Plush toys, children plush toys, soft toys, stuffed toys, baby toys ice cream. We offer top quality, attracting price and best service for you. Any size and colour are available. Welcome your inquiry for more details. Earth Friendly Ice Cream Company is dedicated to providing top quality products and excellent service. We strive to continually improve our business partnerships to maximize profitability for all parties involved. We challenge ourselves to stay on the cutting edge of the industry and use our knowledge, experience and commitment to excellence to the best of our ability.

Values

Our aim is to make the best possible ice cream, in the nicest possible way. Its not only mixing in the best ingredients that are important to us, our suppliers are too. We believe that using business as a tool for social and environmental change is just as important as sourcing the finest ingredients to make our ice cream. So, wherever possible, we source our ingredients from producers and suppliers who share our values. This can mean anything from free-range eggs to sustainably produced dairy, to Fair-trade certified ingredients. We live it but you lick it! Every day we strive to serve you simple pleasures, through real quality, served fresh with a grin! Relationships are our lifeblood. We strive for win-win partnerships with customers, team members, the environment and our community.

COMPITETORS
Amul Natural ice cream

kwality walls

Mother Dairy

Baskin Robbins

Vadilal ice cream

Plant location

Plot No. Z-97/3, TTC Industrial Area, Turbhe, Navi Mumbai

PLANT LAYOUT

RAW MATERIAL
Today, ice cream is made from a blend of dairy products (cream, condensed milk, butterfat), sugar, flavorings, and federally approved additives. Eggs are added for some flavorings, particularly French vanilla. The broad guidelines allow producers to use ingredients ranging from sweet cream to nonfat dry milk, cane sugar to cornsyrup solids, fresh eggs to powdered eggs. Federal regulations do stipulate that each package of ice cream must contain at least 10% butterfat. The additives, which act as emulsifiers and stabilizers, are used to prevent heat shock and the formation of ice crystals during the production process. The most common additives are guar gum, extracted from the guar bush, and carrageenan, derived from sea kelp or Irish moss. Ice cream flavors have come a long way from the standard vanilla, strawberry, and chocolate. By the 1970s, the International Association of Ice Cream Manufacturers had recorded over 400 different flavors of ice cream. In an ever-expanding array of combinations, fruit purees and extracts, cocoa powder, nuts, cookie pieces, and cookie dough are blended into the ice cream mixture. Air is added to ice cream to improve its ability to absorb flavorings and to facilitate serving. Without air, ice cream becomes heavy and soggy. On the other hand, too much air results in ice cream that is snowy and dry. The federal government allows ice cream to contain as much as 100% of its volume in air, known in the industry as overrun. Makers of high-quality ice cream (sometimes known as gourmet ice cream) use fresh whole dairy products, a low percentage of air (approximately 20%), between 16-20% butterfat, and as few additives as possible.

MANUFACTURING PROCESS
Although ice cream is available in a variety of forms, including novelty items such as chocolate-dipped bars and sandwiches, the following description applies to ice cream that is packaged in pint and half-gallon containers. 1. Blending the mixture. The milk arrives at the ice cream plant in refrigerated tanker trucks from local dairy farms. The milk is then pumped into 5,000 gal (18,925 1) storage silos that are kept at 36F (2C). Pipes bring the milk in pre-measured amounts to 1,000 gal (3,7851) stainless steel blenders. Premeasured amounts of eggs, sugar, and additives are blended with the milk for six to eight minutes. 2. Pasteurizing to kill bacteria. The blended mixture is piped to the pasteurization machine, which is composed

of a series of thin stainless steel plates. Hot water, approximately 182F (83C), flows on one side of the plates. The cold milk mixture is piped through on the other side. The water warms the mixture to a temperature of 180F (82C), effectively killing any existing bacteria. 3. Homogenizing to produce a uniform texture. By the application of intensive air pressure, sometimes as much as 2,000 pounds per square inch (141 kg per sq cm), the hot mixture is forced through a small opening into the homogenizer. This breaks down the fat particles and prevents them from separating from the rest of the mixture. In the homogenizer, which is essentially a high-pressure piston pump, the mixture is further blended as it is drawn into the pump cylinder on the down stroke and then forced back out on the upstroke. 4. Cooling and resting to blend flavors. The mixture is piped back to the pasteurizer where cold water, approximately 34F (1C), flows on one side of the plates as the mixture passes on the opposite side. In this manner, the mixture is cooled to 36F (2 C). Then the mixture is pumped to 5,000 gal (18,925 1) tanks in a room set at 36F (2C), where it sits for four to eight hours to allow the ingredients to blend. 5. Flavoring the ice cream. The ice cream is pumped to stainless steel vats, each holding up to 300 gal (1,136 1) of mixture. Flavorings are piped into the vats and blended thoroughly.

6. Freezing to soft-serve consistency. Now the mixture must be frozen. It is pumped into continuous freezers that

can freeze up to 700 gal (2,650 1) per hour. The temperature inside the freezers is kept at -40F(-40C), using liquid ammonia as a freezing agent. While the ice cream is in the freezer, air is injected into it. When the mixture leaves the freezer, it has the consistency of soft-serve ice cream. 7. Adding fruit and sweetened chunks. If chunks of food such as strawberry or cookie pieces are to be added to the ice cream, the frozen mixture is pumped to a fruit feeder. The chunks are loaded into a hopper at the top of the feeder.

Another, smaller hopper, fitted with a starwheel, is located on the front of the feeder. An auger on the bottom of the machine turns the hoppers so that the chunks drop onto the starwheel in pre-measured amounts. As the mixture passes through the feeder, the starwheel pushes the food chunks into the ice cream. The mixture then moves to a blender where the chunks are evenly distributed. 8. Packaging and bundling the finished product. Automatic filling machines drop preprinted pint or half-gallon-sized cardboard cartons into holders. The cartons are then filled with premeasured amounts of ice cream at the rate of 70-90 cartons per hour. The machine then places a lid on each cartons and pushes it onto a conveyer belt. The cartons move along the conveyer belt where they pass under a ink jet that spray-paints an expiration date and production code onto each carton. After the imprinting, the cartons move through the bundler, a heat tunnel that covers each cup with plastic shrink wrapping. 9. Hardening. Before storage and shipping, the ice cream must be hardened to a temperature of 10F (-23C). The conveyer system moves the ice cream cartons to a tunnel set at 30F (-34C). Constantly turning ceiling fans create a wind chill of -60F (-5 1C). The cartons move slowly back and forth through the tunnel for two to three hours until the contents are rock solid. The cartons are then stored in refrigerated warehouses until they are shipped to retail outlets.

Vending Machine Services

Ice Cream machine vending services include

Full service vending for all our sales Ice Cream categories Sales accountability with computer based systems Competitive commissions, incentive programs and timely payment Guaranteed fast response to machine issues by our in-house service team Modern dual temperature fleet assuring product quality Experienced staff providing the highest level of service Largest selection of quality product line offerings

Our vending machines arent just ice cream, we also offer

Frozen foods Water and flavored beverages Snacks Selection of nutritional products

MARKETING STRATEGY Advertising Distribution of free samples Media Direct Selling Retail Outlet

Earth Friendly Ice Cream Company delivers to our customers from Thane to Panvel, including all Navi Mumbai area. We offer delivery service 7 days a week based on location. We also take orders and we provide free home delivery.

Special Deliveries any day upon request

ADVERTISING
The term Point of Sale, refers to a marketing strategy, commonly known as point of purchase advertising. This idea attracts customers and entices them into buying products by utilizing displays with various types of signage. These displays can range from signs and banners to posters and flavor boards and should be eyecatching and engaging.

Point of sale marketing also generates new product awareness. POS is designed with different types of messages that will resonate with certain target audiences. Island Ice Cream Company has a wide variety of point of sale items that will create attention to new products and attract customers. Bulk Ice Cream & Water Ice - Flavor Boards and Flavor Strips, Posters, Window Cling-ons, Banners, Product Displays, Product Danglers, Table Top Tents, Table Top Signs Soft Serve - Posters, Giant Cones, Machine Signs Novelties - Decals, Decal Boards, Posters, Banners, Truck Signs, Table Top Tents Beverages - Poster, Banners, Menu Boards, Table Top Signs Desserts - Table Top Signs Frozen Food Items - Posters, Product Danglers, Table Top Signs

Environment and social care:

Eco-friendly We use all conservative sources of Energy such as Solar Energy Rain Water Energy and Bio Gas Energy. We implemented this concept because it not only reduces the cost but also it is environmental friendly. Employment Generation Employment generation has been one of the important objectives of development planning in India. The problem of employment is closely interlinked with the eradication of poverty. There are three main aspects of the employment problem in India. They are the problem of proportion of labour to total population, problem of productivity of labour and problem of unemployment and underemployment of labour. So we are generating employment opportunities for people.

FUTURE PLAN

Brand Extension

Line Extension

Conclusion

Earth Friendly Ice Cream Company caters to foodservice operators of all types. Our goal is to provide our customers with the right products, to meet their needs, which are sold at the best possible prices. Our cash and carry service offers all of our products available for pick-up at our warehouse during our convenient hours of operation. We accommodate small or large orders. If you have any questions about this service, please call the office and speak with any of our staff members.

Slogan: Life is like an Ice Cream enjoy it before it melts