ON THE SUPER BOWL

How Super Bowl fans feel

ABOUT BEYONC PERFORMING AT HALFTIME
POSITIVE

Top 5 songs Beyonc fans

WANT TO HEAR AT THE SUPER BOWL

19%

NEUTRAL

77%

NEGATIVE

4%

#1 - love on top #2 - End of time #3 - Halo

#4 - Single ladies #5 - RUN THE WORLD

I still can't believe they're interrupting a Beyonc concert with the Super Bowl

So Beyonc is doing the super bowl halftime show? Stop it. I am more excited about the halftime show than the superbowl now. #ohmylanta

Recent share of conversation of

BRANDS DISCUSSED ALONG WITH BEYONC

2% 2% 3% 9% 50% 34%

How Pepsis
MEDIA MAVENS PERFORMED LIVE *
* Total number of Pepsi-related conversations over the last 12 months

Nicki Minaj Beyonc Britney Spears Katy Perry 0 11193 7959 56065

81700

House of Deron LOral Chevrolet H&M Heat Perfume Pepsi

Beyonc fans responded positively to her selection as H&M spokeswoman. Other conversations, however, indicate feelings of oversaturation by Beyonc, due to her multiple endorsement deals.
40000 80000

Most discussed
DESTINYS CHILD SONGS BY FANS *
* Over the last 3 months

#2

#1 #3

How does
BEYONC COMPARE TO HER PEERS? *
* Over the last 12 months, share of voice by female performer

35000 30000 25000 20000 15000 10000 5000 0 Nuclear Survivor Bootylicious

Rihanna Nicki Minaj Lady Gaga Katy Perry Beyonc Knowles Adele

27% 20% 16% 12% 12% 10%

Destinys Child fans are hoping that their favorites will be performed at the Super Bowl. Nuclear has attracted a lot of attention because its their rst new song in years, however Destinys Child & Beyonc fans are largely disappointed with it.

TOP BEYONC-RELATED CONVERSATIONS FOLLOWING THE PRESIDENTIAL INAUGURATION

31% 30% 13% 7% 7% 6% 5%

30% 2%

Lip-sync Controversy Stimulating 5% more conversation than the presidential inauguration, debates erupted on social media about whether her lip-sync was acceptable or not, with many comparing it to Whitney Houstons controversial (she lip-synced too) Super Bowl XXV National Anthem performance Presidential Inauguration Beyonc performance had a huge impact on her overall conversation, with many viewers pleased that she had nailed it Power Couple The focus of social activity for Beyonc and Jay-Zs relationship centers around them as the perfect power couple and their stylish inauguration attire Rihanna The rivalry between fans of the two divas had many debating whether or not Rihanna couldve performed better at the inauguration Super Bowl While the Super Bowl was not (yet) a big topic immediately following the inauguration, only 13% of the Super Bowl-related Beyonc conversations had to do with people concerned that shell lip-sync again Kelly Clarkson Viewers thought that both artists performed admirably at the inauguration, yet they thought more poorly of Beyonc due to her lip-sync controversy Her Songs Even with the lip-sync scandal, the #BeyHive wont stop talking about their favorite songs

XLVII

TOP RECENT SUPER BOWL CONVERSATIONS RELATED TO BEYONCS HALFTIME PERFORMANCE

Wonder if shes also going to lip-sync this performance (and while the conversation is very polarized, it is still trending positively for Beyonc)

26% 19%

Still excited about watching her halftime show

Looking forward to the Destinys Child reunion

Drawing comparisons to Whitney Houstons controversial Super Bowl XXV lip-sync (conversations are trending positively towards Beyonc)

Networked Insights' analysis was performed using SocialSense, the rst marketing decisions platform used by brand advertisers, innovative marketers, and entertainment companies to extract consumer insights and real-time trends from social data.