PROEJECT TITLE

Title: Coruse: Programme:

OCARE.COM ENTREPRENEURESHIP M.COM

Submitted To

Sir Omar Ijaz

Under Taken By Group Members AMARA IJAZ ADEEL UR REHMAN MUHAMMAD IMRAN WASEEM ULLAH MUHAMMAD RAUF WASEEM SHEHZAD AHMED BILAL SH. Roll No. 38 09 26 45 18 35 37

DEPARTMENT OF COMMERCE
1

Dedication
This all work is dedicated to our parents.

My father brought me from heaven to earth and Teacher took me from earth to heaven again.(Imam Ghzali)

FINAL APPROVAL

This is to certify that we have read this dissertation entitled TERM PROJECT submitted by; Group member AMARA IJAZ ADEEL UR REHMAN MUHAMMAD IMRAN WASEEM ULLAH MUHAMMAD RAUF WASEEM SHEHZAD AHMED BILAL SH. Roll # 38 09 26 45 18 35 37

And its our judgment that this document is of sufficient standard to warrant its acceptance by Bahauddin Zakariya University for the TERM PROJECT requirement is M.Com Degree Program.

Committee: 1. Programme Coordinator

2. Supervisor 3. Chairman

DECLARATION

We here by declare that this term project of Principles of Management to do a research on it, is neither as a whole or as part have developed report entirely on the basis of our personal effort, made under the guidance of our course instructor Name

Group Members AMARA IJAZ ADEEL UR REHMAN MUHAMMAD IMRAN WASEEM ULLAH MUHAMMAD RAUF WASEEM SHEHZAD AHMED BILAL SH.

Signatures

Acknowledgment

p and above everything all glory to The Almighty Allah, The Beneficent, The merciful Who is the

source of Entire Knowledge & wisdom endowed to the mankind and His Holy Prophet (P.B.U.H), Who is forever a true torch of guidance for humanity as a whole. I feel privileged the subject Teacher OMER IJAZ Sir has perpetually bolstered our confidence and has bestowed me with an opportunity to prove my mettle and have unremittingly

PROJECT BRIEF

PROJECT TITLE:

FINAL PROJECT ON INTRODUCED A NEW BUSINESS IN MULTAN WHICH IS TOTALLY UNIQUE AND AS A ENTREPRENEURE HOW WE MANAGE IT. LIKE OCARE.COM IN ENTREPRENEURSHIP OUR OBJECTIVE TO LEARN HOW BUSINESS CAN BE MANAGED AND WHAT ARE THE STRATEGIES APLLY IN BUSINESS.

OBJECTIVE:

UNDERTAKEN BY:

GROUP MEMBERS # (08)

Rooms
It has near about 5 to 6 single rooms. A visiting lounge, rooms for staff (doctors) and for paramedical staff are also included.

Hall
On ground floor there is 2030 square feet hall, which is enough for a patient sitting.

Personnel
Personnel are the assets of any company especially in the service sector. In our Hospital more than 80% personnel will be skilled based. We rank our personnel into different departments.

Doctors:
Consultant physician Physician Medical officers (M.O) PGR doctors Psychiatrists

Other personnel
Office boys (engineers) Ware house boys Gun men Sweeper Gate keeper

Center Equipment
When any business is going to be practically implement office online equipment is essential for routine work established discipline and identifications of specific designations. head phones computers Stationary wifi (internet) Office table

Safe Table furniture

Suppliers
Pharmaceutical vaccination supplier Furniture supplier blood bank Air-conditioned

Pharmaceutical suppliers
These suppliers will provide us all types of medicines. Glaxo Smith Kline and Abbott companies will provide us all types of medicine. There are following supplier are supply medicine in our panel. Bloch Enterprises (0614519918) Sales Care (0614550082) Javed Bros Mullar & phiphs Enter sales Khan Bros Hashmi Enterprise

Vision Statement

To provide the patient centered healthcare with the help of compassionate professionals. The care that is accessible and affordable to all.

: Mission Statement
OCare.com is to provide the competent healthcare services at a distance of single click. Our mission is to make available acute care and services to the patient. We organize the health information and make accessible and useful to the visitors.

Our Values
Integrity: We Do the Right Thing
Our actions tell the world what OCare.com is and what we stand for. We act ethically and responsibly in everything we do and hold ourselves accountable for our behavior. We bring respect, openness and honesty to our encounters with patients, families and coworkers and support the well-being of the communities we serve.

Caring: We Do the Kind Thing

Every OCare.com staff member touches the lives of the patients and families in our care. We treat those we serve and each other with kindness and compassion and strive to better understand and respond to the needs of a diverse community.

Excellence: We do the Best Thing

In OCare.com only the best will do. We work as a team to bring experience, advanced technology and best practices to bear in providing the highest-quality care for our patients and families. We devote ourselves to continuous improvement, excellence, professionalism and innovation in our work.

Safety: We Do the Safe Thing

Patients and families have placed their lives and health in our hands. At OCare.com our first priority - and the rule of medicine - is to protect them from harm. We believe that maintaining the highest safety standards are critical to delivering high-quality care and that a safe workplace protects us all.

Objectives
The objectives of OCare.com is to:
Key Objective is to provide the patient-centered healthcare. To make possible the provision of health-care at a single click. Assure the quality of home care to the patients. To make a team of compassionate and dedicated medical professionals. To make possible the extension of target markets. Provide and promote the awareness through blogs, articles and research.

Keys to success
Best quality of online services. 24 hours online Easily accessible User friendly website Valuing the services and skills of staff.

Our Product & Services

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Our product & service is online treatment, medicines vaccination blood and service to up-date the members. Provide information through blogs, articles and health news.

Online Treatment:
OCare.com is an online hospital that will provide online treatment. Qualified doctors and specialist are appointed. Our OCare.com provides patient care as well as health information. The contents of patient care are log in patient account, find the doctor and find the disease and treatment. Health information includes symptoms checker, drugs and supplements. All arrangements are prioritized on the basis of medical need.

Blogs and Articles:

Blogs and articles are the detailed description about the health information and health issues. You can read the articles of experts through our website. By joining the membership of OCare.com, you can receive latest updates on health topics.

Health News:
Learn more about health & wellness! Educate yourself here. Like:
The chances of getting bowel cancer doubles when someone has a desk job for 10 years, according to a study. Current working patterns are highlighted by these findings throwing light into people who work at a desk for hours together. The chances of getting prostate cancer among men who spend more hours in front of a computer sitting is about 30 per cent more as compared to men who are active.

Medicine Home Delivery:

OCare.com provide first time home delivery of medicine in Multan as patients want and serve this opportunity. Within a seconds medicine were reach at the spot.

Partnership Requirement

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The partnership of our business is registered under the firm registrar office near district police station 14 # Chungi. The minimum registration fee is 100 rupees and we filling the partnership deed under stamp paper which price is 500 rupees. All partner sign on this document in front of 2 3 witnesses and mention the share ration which they invest in the business. The are the following document which fill necessary are given below.

FORM NO.1
The Partnership Act 1932 (Adopted by Pakistan) Filling fee . Application for registration of firm by the Name

M/S:- OCARE.COM
OPP. ABDALI ROAD, FRONT OF CARDIALOGY CENTER. MULTAN Presented to the Registrar of firms for filling by: We, the undersigned being the partners of the firm MR. ADEEL UR REHMAN

M/S:- OCARE.COM
Hereby apply for registration of the said firm and, for the purpose supply the following particulars pursuant to Section 558 of the Partnership Act, 1932, as adapted by the Pakistan Government Name of the firm :
(a)

M/S:- OCARE.COM
OPP. CITY DISTRICT ASSEMBLY HALL, CIVIL LINES COLLEGE ROAD MULTAN

Principal Place

Place of business:
(b) Other places

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Sr. Name of the partners in full No.

01 02 03 04 AMARA IJAZ WASEEM SHEHZAD

Date of joining the firm

Permanent address in full

16th May 2011 ADEEL UR REHMAN

B.Z.U MULTAN

M IMRAN

05 06 07

M ROUF WASEEM ULLAH AHMED BILAL MULTAN 16th May 2011 B.Z.U

Duration of the firm AT WILL (How and when terminable) Station: Multan Date: 2011 Signature of the partners or their specially authorized agents ______________________________________________________________________________ Here enter the name of the firm. If any partner is minor the fact whether he is entitled to the benefit of the partnership should be set out herein

I, __AMARA IJAZ

(__

_)______ years of age, of _ISLAM_ religion do hereby declare

that the above statement is true and correct to the best of my knowledge and belief.

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Date. Witness Signature.

I, ___ WASEEM SHEHZAD (_____) ___ years of age, of __ISLAM___ religion do hereby declare that the above statement is true and correct to the best of my knowledge and belief. Date. Witness Signature.

I, ___ ADEEL UR REHMAN (_____) ___ years of age, of __ISLAM___ religion do hereby declare that the above statement is true and correct to the best of my knowledge and belief. Date. Witness Signature

I, ___ M IMRAN (_____) ___ years of age, of __ISLAM___ religion do hereby declare that the above statement is true and correct to the best of my knowledge and belief. Date. Witness Signature

I, ___ M ROUF (_____) ___ years of age, of __ISLAM___ religion do hereby declare that the above statement is true and correct to the best of my knowledge and belief. Date Witness Signature

I, ___ WASEEM ULLAH (_____) ___ years of age, of __ISLAM___ religion do hereby declare that the above statement is true and correct to the best of my knowledge and belief. Date. Witness Signature

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I, ___ AHMED BILAL SH. (_____) ___ years of age, of __ISLAM___ religion do hereby declare that the above statement is true and correct to the best of my knowledge and belief. Date. Witness Signature

I, ___________________________S/o _____________________________(__________)______ years of age, of _______________________religion do hereby declare that the above statement is true and correct to the best of my knowledge and belief. Date. Witness Signature.

I, ___________________________S/o _____________________________(__________)______ years of age, of _______________________religion do hereby declare that the above statement is true and correct to the best of my knowledge and belief. Date. Witness Signature.

I, ___________________________S/o _____________________________(__________)______ years of age, of _______________________religion do hereby declare that the above statement is true and correct to the best of my knowledge and belief. Date. Witness Signature.

I, ___________________________S/o _____________________________(__________)______ years of age, of _______________________religion do hereby declare that the above statement is true and correct to the best of my knowledge and belief. Date. Witness Signature.

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N.H:- This form must be signed by all partners or their specially authorized agents in this behalf in the presence of a witness or witnesses who must be either a Gazaetted Officer, Advocate, Attorney. Pleader or Honorary Magistrate.

PARTNERSHIP DEED
This partnership deed is executed on 16-05-2011 by and between:-

1. 2. 3. 4. 5. 6. 7.

Amara Ijaz S/o Ejaz-ul-haq Caste Araien, R/o B.Z.U, Multan NIC No. -------------------- (party of the 1st part). Waseem Shehzad S/o Haji. Mushtaq Ahmad Caste Araien, R/o B.Z.U, Multan NIC No.--------------------- (Party of the 2nd part) Adeel-ur-Rehman S/o M. Saddique Caste Jutt, R/o B.Z.U, Multan NIC No .------------------------(Party of the 3rd part) M. Imran S/o M. Ali Caste Araien, R/o B.Z.U, Multan NIC No. ------------------------- (Party of the 4th part) M. Rauf S/o M. Saddique Caste Araien, R/o B.Z.U, Multan NIC No. ------------------------- (Party of the 5th part) Waseem Ullah S/o M. Sadiq Caste Dhodi, R/o B.Z.U, Multan NIC No. ------------------------- (Party of the 6th part) Ahmed Bilal SH. S/o M. Hanif Caste Sheikh, R/o B.Z.U, Multan NIC No. ------------------------- (Party of the 7th part)

Whereas aforesaid parties have mutually decided reduce into writing the terms and condition of the partnership settled today enters in order to clarify the position of each part. 1. 2. NAME OF FIRM: That the name of firm shall be:- OCare.com HEAD OFFICE: That the business premises of the firm shall be situated at ABDALI ROAD, NEAR CARDIYALOGY CENTER MULTAN or any sub office branches of the firm will be opened/ established any where in Pakistan with the mutual consultation/ consent of the parties. FORMATION: That the partnership will come into effect from 16-05-2011. BUSINESS: That business of the firm shall be deal as Online Health Care. or any other line of business mutually decided between the partners. SHARE RATIO: That the share ratio of profits or losses of the firm shall be as under:1. 2. 3. 4. AMARA IJAZ WASEEM SHEHZAD ADEEL UR REHMAN M IMRAN 14.3% 14.3% 14.3% 14.3%

3. 4. 5.

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5. M RAUF 6. WASEEM ULLAH 7. AHMED BILAL SH. 6. 7.

14.3% 14.3% 14.3%

8.

9.

10.

11.

12.

13.

14.

15.

16.

MANAGEMENT: ALL parties of our business Managing Partner of the firm. BOOKS OF ACCOUNTS: That the books of accounts of the firm shall be maintained from 1st July to 30th June of each year. The proper books of account will be maintained by the first part and both parts will have full rights to check these accounts at any reasonable time. DURATION: That the partnership is AT WILL but it will not be dissolved till the clearance of any loan and any partner who wishes to leave or retire shall be required to serve a notice in writing at 30 days before the date of his intended retirement. INVESTMENT: That the capital investment of the partners shall be according to the requirement of the partnership business, which may further be increased or decreased, but increase or decrease will have no effect on the sharing of partners. BANKS OF ACCOUNT: That the bank account will be opened in the name of the firm in any schedule bank which will be operated by WASEEM ULLAH singly / jointly. LOAN: That the partners of the firm shall be authorized to get loan from the Banks, Loaning Agencies or from other persons in the name of the firm providing mortgage or other securities against the properties of the firm. But such loans shall always be utilized for the purpose of the business of the firm. DISPUTES: That all the disputes relating to partnership business shall be decided by an Arbitrator to be appointed by the mutual consent of all the parties whose decision shall be final and binding on all the partners. DISSOLUTION: That on account of death of any partner, the legal heirs of the deceased if so desired may continue in the said partnership and be substituted in place of the deceased on such terms and conditions as may be mutually agreed by the remaining partners and the legal heirs of the deceased. PERSONAL EXPENSES: That the partners may draw some amount for their personal expenses with the mutual consent and the same will be debited to the personal account of the drawer. INCIDENTAL MATERS: That all the matters not specifically covered by the aforementioned indenture shall be decided in accordance with the provisions of the Partnership Act 1932. DISPOSE OF SHARE: That no partners shall be entitled to sell, transfer or otherwise dispose of his/ her / their share of the firm to any personal outside the partners without consent of remaining partners.

IN WITNESS WHEREOF the parities hereinto have signed this deed on the day and year firs mentioned above.

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PARTNERS

1. 3. 5 7

AMARA IJAZ ADEEL UR REHMAN M ROUF AHMED BILAL SH.

2 4 6

WASEEM SHEHZAD M IMRAN WASEEM ULLAH\

WITNESSES

1.

Muhammad Iqbal S/o Ch. Wali Muhammad

2.

Tahir Javaid S/o Haji Rahim Din

Industry Analysis

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There are 118 hospitals in Multan. Names of some hospitals under govt. are Nishtar Hospital and Civil Hospital. Govt. hospitals are better in terms of technology i.e. they have modern equipment as they get funds from govt. e.g. there is Radiology department in Nishtar which is not in other hospitals. But these hospitals lack caring attitude towards patients and better health management as the employees working here work in relaxed environment and do not have fear of being laid down. And also not how kwon about networking or online so there is the lack of information in Multan. which we come as a unique idea. In private sector there is no competitor of OCare.Com. In terms of technology there are a great competitive edge our business is that patients not take any pain and without moving they check up himself. And other edge also in sense we are also provide medicine delivery to the patient and to aware the people when some diseases are born in Multan Health care industry is ranked high in terms of its attractiveness as currently there is mismatch between number of patients and hospitals, there is growth in population and people are willing to pay even higher charges for health care. The major thing that is differentiating OCare.Com from other hospitals is its caring attitude towards patients. Patients are given proper care, timely treatment and high quality health care management is there e.g. it is made sure that no counter fiet medicines are available on drug store , emergencies are immediately handling on one click etc..

SWOT Analysis
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To evaluate the external and internal environment, we conducted the SWOT Analysis. We judged the strength, weakness, Opportunities and threats of OCare.com,. Strength and weakness are the analysis of internal environment while Opportunities and threats refer to external environment

Strength:
Uniqueness
The team of OCare.com is coming up with uniqueness. The intro of online clinic in Multan is such a unique idea. Apart from medical treatment provided by OCare.com, its online services are also a source of strength

Qualified Doctors
OCare.com s consultants have excellent medical expertise. It s consultants are foreign qualified and have good history of work. Most of them have experience of working in different countries, so they are more aware of high quality health care practices and have breeder vision. OCare.com is the only private hospital having anesthetist.

User-friendly website
OCare.com is provide a user-friendly website. It is easily accessible. The motto of OCare.com is to serve the people very quickly and only one click.

Quick response
The major strength of OCare.com and advantage over competitors is Quick response. Whenever an emergency comes in Medicare it is handled with out any delay.

Differentiation
Similarly OCare.com has got competitive advantage on the basis of differentiation It has get differentiation from its indirect competitors by having a culture promoting caring people for rights, feelings and individual needs of patients and their attendants.

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24hrs Medicine Home Delivery

OCare.com is provide 24 hrs online service and also deliver medicine, blood, vaccine and other medical facilities as patient want within a few second.

Networking
Our business is online. So network matters a lot. We have strong networking with appointed doctors. There is no problem of problem loading page. You can visit our website anytime.

Target Customers-Students
Basically, our target customers are students. These people are strength of our business. Students have full awareness about the internet and facilities provided by it. Mostly, students spend their time on internet. We will facilitate them regarding health issues.

NO Competitors
No one is there to compete the OCare.com. It is very first online clinic that will provide online treatment in Multan.

Weaknesses:
No physical check-up
Our clinic is based on symptomatic treatment. There is no physical check-up. While most of the diseases require physical check-up. We cannot feel or examine our patient in front of us.

No Cash Transactions
As patients will connect through online so the payments sources are credit cards, debit cards and online banking and telephone charges, so there is no cash transaction.

Short fall of Electricity

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There is the major problem and weakness our business to short fall of electricity. Patient cannot visit our site at the shortage of electricity.

Ethical Issues
In our online medical research every doctor raises a point of ethics. Because our specialistonly suggest the medicine according to symptoms which patient tells us? So this treatment some time bad effect on our business as well as side effect to the patients.

No facilitations
Government cannot provide the facilities to private sector as well as not given any subsidies on medicine. They only provide the facilitation in public sector.

24hrs Specialist not available

Due to the lack of capital we cannot hire the services of expertise specialist in 24 hours. Which the patient demand a good doctor in any time

Opportunities:
Research and Development awareness
People are getting aware of research and development. The use of internet is increasing day by day. Online trading and online shopping are common. We are also coming up with the theme of leading innovation.

Niche target markets

As it is online business, so it has the opportunity to target many niche markets especially Lahore, Faisalabad, Islamabad and Karachi etc.

Globalization
OCare.com centre has very best opportunity of globalization. By appointing foreign doctors and improving its network it has the capacity to work on worldwide level.\

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Open 24hrs Dispensaries in Pakistan

We are also extend our dispensaries in whole Pakistan when our business going to profitability. There is a great opportunity in our business.

Expand Market
There is mismatch between number of patients and hospitals in this region. Similarly the people are becoming more health conscious and go to doctors for their health problems. The population growth is also high. So the market is expanding.

Online Operate and examine the patient

After some time our wishes to treat the patients online as they want. We use more capital and technology to feel and examine his whole structure

Threats:
Expected Competition

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This time no clinic or hospital is working online, while these hospitals have a team of specialist doctors. So they can start online hospitality like e.g,(City hospital, Medi Care) So there hospital will give tough competition

Decrease in Purchasing Power

Purchasing power of the people is decreasing. On the other hand OCare.com is current strategy is to expand e.g. Due to decreasing purchasing power of people OCare.com may not be able to attract a big proportion of market.

Technology
Technology can also be a source of threat. If there is a big change in medical technology, it will be a threat as existing equipment will obsolete. Similarly employees would require more training on new equipment and technology

Environmental effects
Environmental effect is crucial threat to our business. Our target market is Multan. Multani people are conservative and late adopter of any advancement.

Government impose heavy tax

If heavy taxes are imposed by govt. on the doctors which are available on OCare.com then it will be a threat. Or if govt. fixes the amount doctors and hospitals can charge from patient, it will hurt OCare.com as they are charging amounts.

PEST Analysis
PEST analysis measures the business with respect to market potential and situation. PEST is comprises of political, economic, social and technological analysis. The analysis to assess the environmental factors that have effect on the organization is called PEST analysis

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Political:
Government Taxes
Taxes on revenues of OCare.com and duties on importing machinery, equipment and medicines

Dealing organization for different process

For opening a private online hospital, we have to deal with different organizations so it is a difficult process.

Government Policies
. No govt. policy is supporting private online hospitals.

Economic:
Inflation
Due to inflation the cost of OCare.com hospital is increasing and affordability (purchasing power) of people is also being affected.

Home economic situation

If the home economic situation is good and people have debit cards and credit cards then it will be easy for them to avail our services.

Interest and exchange rate

. Most of the time we are acquiring their machinery through leasing but due o higher interest rates, they have to bear higher cost (but this is the problem every hospital in Pakistan)

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Social:
Upper Class
Most of their target market is upper class who can afford their cost. In Southern Region OCare.com has sufficient number of such people so they do not face problem of under utilization of their capacity.

Health Conscious
People are now becoming more conscious about their health and now they go to doctors then doing self-medication. So there is growth in this sector. The internet users are increasing day by day. Mostly students spend their time on internet.

Demographic
Demographic factors like education and income can affect our business. Educated people are more aware than illiterate. Educated people know the feasibility of online hospitality.

Technology:
Competing technology development
Every sun rises with the technology development. OCare.Com is totally web based business that provides online treatment. Competing technology development regarding the health facility may affect our business.

Research Funding
To up-date our visitors with new study and research is our objective. Research funding can be helpful for our research and development department.

Porter 5 Model Forces

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Porter's Five Forces Model is useful in conducting an external analysis of the online health care, he model is illustrated as follows: The purpose of the model is to gain a thorough understanding of a particular industry by analyzing the external environment's through analysis of five identified competitive. From this analysis, a determination can be made of both the competitive situation and profit potential of a particular industry (Porter, 1980). Each of the five elements of this model can be examined in relation to the online hospital.

Potential Entrants
The first element is the threat of new entrants into the markets. This could be due to a variety of reasons that include a need for capital, a need for brand awareness

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Like other indirect competitor (city hospital, Fatima medical complex etc) are not serve there services online. Threat of our business other way that some hospitals to increase their size is through mergers and acquisitions of existing hospitals rather than physical expansion of current online facilities. New doctor enter the market which we no hire in our system than our patient go for this, because patient never loyal New technology introduced the market which other hospital used it and serve their services as online care.

Suppliers bargaining power

In supplier bargaining power critical supply factor impacting the profit margins of our hospitals is the rising price of pharmaceuticals Other problems ore arise when personals demand high salaries to the hospital, which they cannot hire a qualified staff. There is the major problem in our Pakistan. There is also a shortage of executive personnel, with experienced managers being able to command premium salaries for their skills. A recent survey of executive and managerial compensation showed that from January 2010 to January 2011 the average compensation increase was 10.7% as opposed to only 5.5% for the prior twelve-month period. Analysis of this element shows that there are currently supply issues impacting our business

Buyer bargaining power

Every patient is not loyal to any doctor. They want low check up fees with high services. The buyer satisfied to physically check up on a doctor. Buyer (patients) move tend to those hospital that provide low cost and better services, there is the major threat In our business. Buyers are powerful when they know much more than the other hospital does what is currently happening in the market and what is being offered by alternative online services. For example, when our patient knows that other hospital provide better services is offering a discount, the buyer tends to get a similar discount from other hospital.
Private pay patients represent only eight percent (8%) of the market and patient are not satisfy after the check up. They bargain with more info about their health.

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Substitute
The health services offered by hospitals are unique in that there are also few if any substitutes for these services of this nature. However, alternative venues for many health services constitute a growing trend. If the city hospital and other hospitals tend to move and extend their business in online there is the major threat of our business. Now no substitute available in Multan

In general, the patient switching costs and the price-performance of substitutes tends to determine the impact on the relevant hospital.

Rivalry (Our Competitor)

Degree of service differentiation: our services is differentiating to our indirect competitor where the patient easily defines. Other wise there Is the threat of our business. The structure of our services charges are encourage the competitor they easily cutting the prices if they needed The rivalry can easily differentiate there product when we provide in our patients they generate the new idea about my services Rivalry can easily exploit the relationships to our patients and supplier

COMPETITIVE FORCES

THREAT TO INDUSTRY PROFITABILITY

LOW MEDIUM HIGH

THREATS OF NEW ENTRANTS BARGAINING POWER OF BUYER

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BARGAINIG POWER OF SUPPLIER RIVILARY AMONG COMPETITORS THREATS OF SUBSTITUES

Critical Success Factors

In Pakistan there is not as such spending on medical research. But for OCare.Com this is not a big problem as our doctors such as Dr. Haroon

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Azi (Cardiology heart physician) , Dr. Atehar (Nishtar prof.) has work in UK, Germany, Holland, Middle East, Sweden, etc so in his foreign trips he keeps an eye on the new technology.

The main tipping point of our success is that in future work on this online system and then government facilitate for this work. But we are the invented of online clinic in Pakistan. There is the success as a whole world, when some hospital practices in Pakistan in online then for that time our image build and we capture as a big market. Its consultants who are foreign qualified have worked in foreign companies so have broader vision, good work history these consultants have

Good patient care, they have 3 operative people working in center though it seems overstaffing but they have more workforce to provide better patient care, whenever a patient enters our web site he is immediately given treatment. Similarly good medicines, vaccine, blood at any time with no distance. they also care for the patients everytime.

Critical Risk Factors

High risk because of entry with new hospitality idea. We know that risk is everywhere. And the starting of business we should bear great expenses. Which the chances of loss occur.

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Failure to successfully manage relationships with our combined supplier and customer base

Difficulties integrating and harmonizing business systems;\ The loss of key employees Difficulties or delays in incorporating acquired technologies or Services with our existing service lines and maintaining uniform standards, controls, processes and policies; In the presence of well established hospitals, it is difficult to capture market share. Our criteria of billing are so critical that the patient who opens an account in our site must keep credit card, debit card and his own account. So every person cannot fulfill this requirement.

Operational Plan
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How OCare.Com works..?

OCare.Com is an online clinic that provides online health care and treatment. There is a team of professional doctors and specialists. The process is quick and allows you to receive your medication as soon as possible. Our process, which is very simple and user friendly, is set out below. Two types of doctors are working in our clinic.

Operatives doctors Specialists physician doctors

Operatives doctors
Operatives are MBBS doctors who will be available 24 hours. You can consult them any time in our center. List of three doctors timing are
Office Timing

Dr. Sajjad (MBBS in Nister Medical college)

Dr. Fareha Imtiaz (MBBS in Nishter Medical College)

10am to 6pm
6pm to 2am

Dr.Sajid Mehmood (MBBS in nishter Medical College)

2am to 10am

Specialists physician doctors

OCare.Com has a team of specialists. Specialists will be available for short time. Their accessible time will be mentioned on the website. There are available in short period of time to attach the patient and possible to sever it. There specialists are

Availability Timing

Dr. IJAZ HUSSAIN MALIK (FCPS physician)

2am to 3pm

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Dr. DUREH SABEEN (Physician Abdomen) Dr. TAHIR IMRAN (skin specialist) Dr. SHAH NWAZ GRDEZI (general physician) Dr. NASIR JAMAL GOPAN (dubieties) Dr. ATEHAR (CHILD PHYSICIAN) Dr. SAIMA MUNZUR (CHILD SPECIALIST) Dr. KHALID FAROOQ (Neurology Specialist) Dr. HUMA QADUSI (Gianni Specialist) Dr. ADNAN (medical officer) Dr. SAJID ABAS (PGR) Dr. MAQBOOL (skin specialist) Dr. YAQOOB (eye specialist) Dr. SAJJAD (medical officer)

1am to 2am 12am to 1am 10 pm to 12am 9pm to 10 pm 8pm to 10pm 7pm to pm 7pm to 8:30pm 6pm to 7:30pm 3pm to 7pm 12pm to 3pm 10am to 11am 11am to 12pm 9am to 12pm

How you will log in to clinic?

Log in to patient account
Log in to patient account. Enter your e-mail address and password. If you dont have already OCare.Com account then you can create one quickly and easily.

HOW WORK: This online clinic site is established using a two-tier configuration; they are Application Space and Database. The Application Space includes a web browser that communicates with the Apache server using the HTTP protocol.

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Java servlet has been used to develop online "system fronts". It like CGI extends Web server, is a very secure, portable and easy-to-use replacement for CGI. A servlet is a dynamically loaded module that services requests from a Web server. Because the servlet is running on the server side, it does not depend on browser compatibility.

Snapshots
Login Form

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Clinic Applications

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Patient Entry Form

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Patient Research Data

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Consultation
On the left-side of the page, there are some mentioned diseases. If you considering yourself to be suffering with one of them then click on symptom checker. Match your symptoms with the prescribed diseases. If you feel 1 of them then go towards the drugs. There is another option for live consultation. Just click on consultation option. It will turn you to fill a questionnaire to know your condition. Fill this questionnaire and submit it to the online doctor. He will evaluate your condition.

Doctor reviews your consultation

Your consultation form will be sent to the doctor. He will evaluate your condition. He may ask something more. If he will diagnose the disease then he will write out the prescription. But if he feels that your treatment is not safe then he will suggest you for the tests or physical check-up.

Billing detail
Some patient who get membership on our online care enter, there monthly subscription are 4000 which they pay on continue there treatment in month. And our doctor consultant fee which doctor check up on our patient is 60% of membership amount Per month. Other source of billing is that or patient will call on our center which tool number is (+9261-6372136). In this way our our doctor charge 70% of total charges in one patient. Our call duration is minimum 5 min. Tax impose on government in call charges is 17%. Which total charges is 35 Rs almost. The doctor consultation fee are

Price
Doctors Fee

Consultant physician Physician consult on logging patient Physiotherapist Online call charges

70% of call charges 60% of membership fee 1200/30+tax/- per min

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Registration membership charges

minimum 4000 per month/-

Value added services

Discount on membership Free home delivery medicines Daily up dates asking about our patient health User friendly site 24 services online and home delivery 10% to 50%

Doctor reviews your consultation

Your consultation form will be sent to the doctor. He will evaluate your condition. He may ask something more. If he will diagnose the disease then he will write out the prescription. But if he feels that your treatment is not safe then he will suggest you for the tests or physical check-up.

Doctors available on specific time

There is special note for those patients who want to consult with specialists. These doctors will be available on mentioned time. Patient can process his application anytime but he has to wait for reply. If patient want a physical cheek-Up then he/she can get online appointment. In case of emergency, patient can contact us through a telephone call.

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Structure of Online Operation

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Marketing Plan
Marketing plays a vital role in successful business ventures. How well you market your online hospital services, along with a few other considerations, will ultimately determine your degree of success or failure. The key element of a successful marketing plan is to know your customers-their likes, dislikes, expectations. Here we describe market conditions and strategies related to services. How it will be priced and promoted. Being the entrepreneur our main focus is profitability but also target is how to serve our people in constructive manner. Therefore our marketing goals will be the blend of both factors. Provide all possible facilities to our people in their own area. Create medicated environment in our city whereas people will not move towards other big cities for better treatment.

Situational Analysis
Our city environment is very much supportive for the hospital industry. Through environmental analysis we came to know there is no direct competitor here.

Target Marketing
OCare.Com is targeting main areas of Multan. Within these areas we will provide the value added services including home-delivery of medicine. The target market of OCare.Com is Band Bosan road, Cantt, Gulgasht, BZU, New Multan and Shah Rukne Alam.

Process of OCare.com marketing plan

To develop a marketing plan of a healthcare is little bit different other than any business plan. OCare.Com has designed marketing plan with respect to its target customers.

Examination Phase:
. We'll send you a questionnaire to complete, review the market demographics, research our competitors, evaluate media options (if appropriate), and investigate the visibility on search engine.

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Diagnosis Phase:
After we've completed all of our homework, we'll estimate our budget and weaknesses. We will adopt the different marketing techniques according to the results of our marketing research.

Treatment Plan:
With all of information in hand, the team of OCare.Com will develop the first draft of the marketing plan for the clinic. It will detail.

Proven Strategies and Tactics to Follow

Doctor referrals (ways to attract more of them) Internet and social media marketing (to attract patients from the Internet) Publicity (free press in newspapers, radio, TV and the Internet) Advertising (if appropriate) Internal marketing (e.g., to build patient referrals) Branding (to stand out from the crowd) A 12-month breakdown of your marketing budget so you can see how to best spend your marketing dollars for optimum results

Marketing Mix (8 ps)

The eight influencing factors are commonly referred to as the 8 Ps of Marketing, (Product, Price, Place, Promotion, POS, Packaging, PS and PR). Managing the marketing mix is the process of planning and implementing the product/service concept, pricing, place (distribution), and promotion to influence purchasing decisions of the consumer that satisfies business and consumer goals.

1.

P roduct
In OCare.com business we provide online treatment to our patients. Who treated himself as on one click. Also our business provides home delivery medicine as our customer (patient) want at that time. (Medicines ,vaccines and blood) Customers also differentiate our product as online treatment because there are no or less competitor in MULTAN.

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Concept of online treatment is provide high Quality of services through well experienced and well educated doctors in Pakistan. 2.

P rice
Consultant physician Physician consult on logging patient fee Physiotherapist Online call charges Membership fee 70% of call charges 60% of membership 1200/30+tax/- per min 4000 per month

3.

P lace
Our business is situated in MULTAN near ABDALI ROAD, front of ABDALI MOSQUE. This road where our business is situated is also called INTERNATIONAL ROAD in MULTAN. and main advantage of this place is so many ROADS are link under this international road. Our service placement in tow way One way (direct selling) Two way (indirect selling)

CHANNEL NUMBER 1 (direct selling)

Specialist, physician, medicine supplier physiotherapist , blood bank, vaccine suplier

OCare. com

Patient

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CHANNEL NUMBER 2 (indirect selling)

Specialist, physician, medicine supplier physiotherapist , blood bank, vaccine suplier

OCare. com

Exhibitions, seminar, awareness stall, adds in news papers, health news,

Patient

4.

P romotion
Promotion our business OCare.com through public relation, articles in magazines, English news paper, face book community, adds through different sites, in universities students awareness stall, seminars in different places, Medical collages survey and share students ideas Online researches etc.

5.

P OS
Typical our POS software is able to appointment of patient checks out, print orders to medicines delivery and process credit cards and other payment cards, and run reports of patients In addition, also record the doctor availability and description of patients.

6.

P ackaging
It enhances the product worth. While our packaging is the communication way of our staff means our customer dealing. Our mission to serve and save human life with loyalty and provide guidance as soon as possible.

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7.

PS

Personal selling is oral communication with potential buyers of a product with the intention of making a sale. The personal selling may focus initially on developing a relationship with the potential buyer, but will always ultimately end with an attempt to "close the sale" Our online business we create relation with people through seminars, awareness schemes and blood campus in Multan. Our home deliver person also create a good relation who is shows the image in our OCare.com. We also provide awareness in Multan specially students of university B.Z.U , TIME, V.U and some other collages to save his/her life and also know about the online care center. In different hospital we introduced online services and now coming a days we extend out side the Multan. Our online system we are always interact the patient n 24 Hrs. 8.

PR
A business may have many publics with which it needs to maintain good relations and build goodwill. Community involvement programmes. In-house newsletters and magazines, Intranet, Notice boards, Employee conferences, Email Financial media relations, Annual report and accounts Direct mailings Transforming perhaps neutral opinions into positive ones

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Competitive Strategy
Analysis of Competitor
As we talk about competitors of OCare.Com, then there are big hospitals that are providing health facilities for many years like Nishtar Hospital, Fatima Medical Hospital, Al Khaliq and many others. But these hospitals lack caring attitude towards patients and better health management. In private sector, there is no competitor of OCare.Com.

Competitive Edge of OCare.Com

The competitive edge of OCare.Com is the provision of online health facility. Online service is our competitive edge. And other edges also in sense we are also provide medicine delivery to the patient and to aware the people when some diseases are born in Multan. OCare.Com has get differentiation from its indirect competitors by having a culture promoting caring people for rights, feelings and individual needs of patients and their attendants.

Online Service
OCare.Com provides online service. Patients not take any pain and without moving they check up himself. Patients can consult with physician as well as specialist.

Value-Added services
OCare.Com is also competing in a best manner by delivering value added services. It updates the patients and web visitors with new health issues and health research

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Forecasted Market Share

Market forecast
We operate our business in huge level, targeting the area from Band Bosan road, Cantt, Gulgasht, BZU, New Multan and Shah Rukne Alam . And no single hospital here providing this types of medical facility under one roof with online and new machineries. According to Pakistan Govt. survey 18.5% of child and 22.6% of adult & old in Multan died due to non available of proper medical facility. And remaining go for big cities for treatment. We segment our market on Income bases: 4. Upper Class 5. Middle Class 6. Lower Class By giving high quality of medication with latest equipments and doctors we can satisfy the high income group. Because our rates are reasonable for middle income group we can also satisfy them. By giving compensation packages to poor we can also satisfy the poor income group

Background of Entrepreneurs
We are the student of M.COM, making a feasibility report of Online Clinic under a subject ENTREPRENUERSHIP. And my respected Sir. OMER IJAZ assigned this project to us. In Multan many hospital work with great efforts to atrect the patients, patient want satisfaction and health thats why to consult with a good doctor.

Market Size
The major portion of market is capture by NISHTER HOSPITAL in Multan , the capacity of checking a patient in NISHTER hospital is now increasing up to 3000 In daily routine. Nishter Hospital captures large area in Multan or other many cities near about 60% to 70%. Another side the FATIMAH MEDICAL COMPLEX AND CITY HOSPITAL they capture the area in small portion 10% to 15% rather than the NISHTER hospital. BUT our survey we inference about this result that we capture the market size in Multan 10% because of some areas which we cover in Multan there peoples are how know about online services we can introduce. Little more time to capture high market and successful to achieve our goals in Multan.

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Marketing Strategy & Analysis

STP
We have done the STP i.e. Segmenting, Targeting and Positioning to help us carry the research forward;

SEGMENTING
Segmenting variables such as geographic, demographic, Psychographic and behavioral segmentation helps in knowing patients want needs and responses of various services hospital. It is very essential to know which segment would be right for setting up our Ocare.com as only after studying the diseases and the people who are knowing about internet, well educated salaried person diseased or at high risk of getting those diseases form our segment.

Geographic Segment
We calls for dividing the market into dif ferent geographical u n i t s s u c h a s p e o p l e , colonies, regions, areas like cant, sub cities like Vehari etc or n e i g h b o r h o o d c l o s e d p a t i e n t . W e c a n operate online clinic in few geographic areas, or web site operate in whole world but pay attention to local variations. After doing research we decided on setting a specialized Online Clinic which would target high level and middle level of income sections of people, by and large the entire mass by delivering varied services to a specific disease. The location for our hospital is Multan (district) having population of around 45100 thousand people. Apart from being one of the most populous citys it is also a low metropolitan and the historical place of Pakistan. In Multan there are thousands of people being diseased everyday with hardly any medical centers or Hospitals to treat them. In Multan there are lots of people who have Diabetes, bacterial diseases some of them dont even know that they have the disease.

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Demographic Segment
Our market is divided into groups on the basis of variable such as age, family size, family lifecycle, gender, income, occupation, education, W i t h t h e s e V a r i a b l e s o f segmentation we get to know the preferences and the usage rates associated with different consumers. After doing a research on the following variable sour result showed that Diabetes & bacterial diseases can be either be inherited or caused due to lifestyle disorders such as wrong eating habits and seasonal variations. However Diabetes can happen at any age. Our Hospital would target Section A and Section B people. However people who are from low i n c o m e g r o u p s also form our segment because OCare.com is the only online clinic specializing in Diabetes and other diseases through only one click on our site.

Psychographic Segment:
As per this segmentation we have divided the patients into categories such as children below 20 who have some differ diseases like typhoid fever etc. and the others who inherited diseases. As told to us by medical officer in Razia Saeed Hospital Dr.Adnan that most people who have greater purchasing power and are relatively rich are the ones who suffer from Diabetes in Multan.

Behavioral Segmentation:
I n t h i s t h e s e g m e n t a t i o n i s d o n e a s p e r t h e f o l l o w i n g variables i.e. knowledge of, attitude towards, use of, or response to a product or a service. These behavioral variables occasions, benefits, user status, user rate, loyalty status, buyer readiness stage and attitude- are the best starting points for constructing market segments. As per research and analysis any person having diseases would come to our online clinic after knowing the facilities that we offer and the care, comfort we provide. They would slowly develop trust in us. This would help in creating loyal patients and create goodwill for our Online Clinic

TARGETING
The entire population is our target audience because a lot of people already have the disease but dont know about it and the others can anytime fall prey to the disease. OCare.com in this case, would study the different r egions in the city of Multan inspect those areas, initially carry on free Health News, survey & awareness to do this and draw inferences from these step that which people have common diseases &

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people are well educated how know about internet . These would be the case histories and be helpful in forming our data base. Since OCare.com is a specialty online services for symptom diseases at present its target audience. However it has future plans of becoming a operative treatment which the doctor feel the patient through online and then would expand its services.

POSITIONING
We specify the targeting of those needs and groups are done to understand w h i c h services would be superior and entice patients towards our Clinic. Being a new clinic it is very important for us to convey our services and offer facilities which would help in generating a favorable word of mouth and thereby creating the much needed trust factor amongst the masses. The end result of our positioning has led to successful creation of a patient focused value proposition and why patient should come to OCare.com

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Human Resource Plan

Business size of our business:
Investors Chief executive officer Chief financial Officer Chief operating officer Contractual employees: 3 MBBS Operating doctors, Specialist and physiotherapist. Non contractual employees: 1 peon, 1 sweeper. 2 sale person (home delivery)

Remunerations of employees:
Top management:
Top management is chief executive officer, chief operating officer and chief finance officer have share in business. They are partners of business who are taking part in management.

Operative Doctors:
Three operative doctors will be hired. Their duty timing will rotate. Each one will perform for 8 hours on shift basis. These are contractual employees with fixed salaries. The salary of each operative doctor is maximum 8000.

Specialist Doctors:
These are also contractual employees who will be available for specific time period. Their hiring will be patient based. Patient fee+ commission

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Hierarchy Of HUMAN RESOURCES

AMARA IJAZ (Ceo)

Finance Department (ADEEL UR REHMAN)

Human Resource Department (M. RAUF)

C.O.O Department (WASEEM ULLAH)

Marketing&Sales Department and I.T dept (WASEEM SHEHZAD) Procurement Department (M.IMRAN)

Operation Department

Account Department (AHMED BILAL )

Engeener Operative
Depatment

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Required Resources:
Building 4 Latest computers Laptop 1 Internet connection (Wifi) Filing closet Office Furniture: tables, chairs

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CONTINGENCY PLAN
Planning for and anticipating the unforeseen, or the possibility that things may not go as expected, is called 'contingency planning.' OCare.Com is the business that is very unique with respect to its idea and operation. It is online business that provides health facilities. OCare.Com is facing many critical risk factor.

Business critical factors:

To start the OCare.Com high investment is required. For this purpose partners of OCare.Com will take the loan from banks. Each and every partner will depend on the profit to repay his debt. As O Care.Com is Upcoming to provide online health facility. So there will be billing online. Only few can fulfill this requirement that possess the debit or credit card. All these points show that there is very much chances of profit breakdown. There is not so much earning as required or expected by partners. Business critical factors of OCare.Com demands contingency plan. To resolve this critical situation the management of OCare.Com has to adopt growth strategy.

Growth Strategy:
Every business adopts some strategies for survival. OCare.Com is also adopting growth strategy. The growth strategy consists of vaccination and blood supply. OCare.Com will prepare the feasibility to offer these services. If at any stage OCare.com is feels that it's marketing strategies is not appropriate to the real market condition following steps should be taken

Revising Marketing Plans

First identify the issues (problem) Then search for that marketing strategy which is cause problem And at the end revise the strategy according to the market condition

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Medium Selection
Here we will select those channels on which OCare.com will promote itself and which are more appealing to the audience and these are:
TV channels like Geo TV, ARY and some other satellite based channels. Newspapers like The Down and some urdu news paper. Outdoor advertisement in the form of Banners, hospital events and universities & colleges seminar Personal selling will also be increase Advertise our business in different web sites like, yahoo, google, youtube ulode vedios about health. MANAGEMENT COMMITTEE Our clinic should appoint a Management Committee. Its responsibilities would be: Preparation of the clinic Contingency Plan, dissemination, follow up and updating of the plan. It would also coordinate with other clinic and institutions in health and related sectors e.g. Police, fire etc., for networking. The Committee members should comprise of heads or representatives of: Medical Administration Finance Administration Maintenance and Logistics networking department or Casualty The committee should designate a chief of operations. Generally WASEEM ULLAH should be the operative manager who will be responsible for activating the plan when any circumstances occurs. INCOMING PATIENT AREA An incoming patient area should be identified. This is usually the physician of the clinic. Depending on the size of the casualty, this area might have to be extended to another area of the hospital

DRUG RESERVES AND HOME MEDICAL SUPPLIES Our clinic should have a reserve of essential drugs including whole blood, medical supplies and medicine that can be used in a large-scale emergency. These drugs and essential supplies should be stored separately in the casualty. It should be easily accessible in an emergency and should be delivered in home in a few second. If additional quantities of drugs are to be stored it should be decided in

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consultation with the concerned departments. The quantum stored is decided based on the capacity of the hospital to deal with emergencies. This supply should be checked periodically on designated dates and by designated personnel to update or replace before the expiration date. A suggested drugs and supplies list is attached as a guideline INTERNAL AND EXTERNAL COMMUNICATION Communication is critical in emergency relief and the hospital should make provisions for alternate systems of communication in case existing ones are affected by an emergency. An internal system of communication between the operative's to available physician must be better. Portable loudspeakers, internal telephone lines are few possible alternatives. The plan should also include arrangements for communicating with off-duty clinic staff. There should be an updated list of names of doctors and other support staff department wise with their contact numbers who need to be contacted in case of an emergency. ALTERNATE SOURCES OF WASTE AND ELECTRICITY Our clinic contingency plan should assess before hand whether the present sources of water and electricity will be sufficient in the event of a major emergency or whether alternate arrangements need to be planned for. Like 2 and 3 phases contention of electricity attach in our clinic. The other alternative is that laptop available with full batteries. TRANSPORTATION The plan should clearly indicate priorities regarding the use of service vehicles. It should make provision for fuel and designate staff to be in charge. PATIENT REFERRAL SYSTEM Even some time our clinic takes measures to expand its care capacity, the demand may exceed our clinic's capacity, and some cases may require specialized care for which, the hospital may not be equipped. The plan should foresee and make alternative arrangements with other clinic for referring patients. This highlights the need for an organized network within the community.

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EXIT STRATEGY
The success of the business will be monitored monthly in the first year and quarterly in subsequent years. The owners are aware that it usually takes new businesses three years to start turning a profit and that the business could operate at a loss during that time. The owners will keep this in mind when evaluating the state of the business, and make adjustments when possible to keep the business running with a positive cash flow.

If any partner Wanting Out:

If any partner exits due to death and disability to work then his successor will join the partnership. Secondly, if anyone wants resignation then another partner will have the right for purchasing the resigning partners interest.

Initial Public Offering (IPO):

OCare.Com is a hospital that provides online service. It has very much opportunities of expansion. If management of OCare.Com considers that there is need of more investment then OCare.Com will go for initial public offering by issuing shares.

Partnership Ending:
Acceptable loss has been determined; if the business exceeds this amount and is unable to compensate the owners, we will begin the process of closing the business and paying back debt.

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Supply Chain Management

Supply chain management (SCM) is the oversight of material, information, and finances as they move in a process from supplier to manufacturer to wholesaler to retailer to consumer. We are involved in coordinating and integrating these flows both within and among business partners because as much as 45% of a hospitals total operating expenses can go to supplies, drugs and consumables, it is critical to implement effective supply chain management solutions that help better manage processes and supply selection and use throughout the supply chain. The supply chain management of OCare.Com is very comprehensive. It ensures that right products get delivered at right time.

Our suppliers:
There are two types of supplier in our business, doctors who supply the treatment and the other one pharmaceutical supplier who delivers the medicines.

Pharmaceutical Suppliers:

Bloch Enterprises (0614519918) Sales Care (0614550082) Javed Bros Mullar & phiphs Enter sales Khan Bros Hashmi Enterprise

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Supply chain management of medicine in clinic:

As OCare.Com is providing the facility of home delivery of medicine. So it should develop the effective supply chain management of medicines. To purchase the medicine dispensary incharge should focus on 5 Rs Right source, Right quantity, Right quality, Right price and right time For continuous supply of all types of medicines required by the clinic. The Supply Chain Management in hospitals is linked with purchase function so as to minimize cost, time and delivery of better services to the patient.

Activity of warehouse:
Warehouse is for performing vital functions acquisition, receiving, evaluation, warehousing, and maintenance, accounting and delivering the medicines. The duty of warehouse incharge is to keep the record of medicine stock, its turnover and order time. Inventory Control Pre order Product Standardization Inventory at minimum cost Purchase Ordering Product Valuation Contract Compliance Charging Processes Automation Accuracy mgt Requirements Staffing and Scheduling Work Flow Time Management Work Assignments Receiving and Distribution Inventory Locations Distribution Process

Storage and Handling Space Allocation Specialty of packs Return to supplier before expiry

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Financial Plan
Financial plan
Our business OCare.com is generally partnership form and all partners have equally share to invested in the business. In our business initially small portion of capital required. Every partner is responsible for their investment in the business and takes part in management.

Form of Ownership:
Form of Ownership in OCare.com is Partnership so the business will be performed on partnership basis. Partners and their terms of Agreement As the legal status of Smile OCare.com is partnership so there are seven partners, All the partners will have equal responsibility to operate the business and all will be responsible for any wrong decision. All the partners have equal investment of 150,000 R.s in the business and the ratio of profit and loss distribution will be equally

Initial finance needed

2,048,000 (calculated) 2,100,000 (Required)

Sources of Finance
There are the following sources which our business is financed.. Commercial banks Financial institution And owner capital We finance in outside the business is short term loan because low interest is paid, low cost mean high profit. So short term financing is better in our business, in future we extend it according to our growth.

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Financial Performs:

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SOME HEALTH NEWS PROVIDING OCARE.COM

Hot red pepper can help burn calories

A recent study proved that hot red pepper can help in burning unwanted calories. So, red peppers arent helpful in only appetite curb but can also delete unnecessary calories. It is also reported that the capsaicin can reduce hunger and increase energy expenditure burning calories. Capsaicin is a component that gives heat to red chili peppers.

Vitamin D
An organic compound which is required as a nutrient by organisms is termed as Vitamins. Vitamins are of many types, Vitamin A, B, C, D, E and K etc. Now, there is a biological research which shows that Vitamin D is useful against auto-immune diseases and may protect against certain cancers. Vitamin D is a fat soluble group of secosteroids. Sreeram Ramagopalan, A genetic researcher of Oxford University gives support to the idea that Vitamin D has interaction with genes that are specific for many diseases, like colorectal cancer, multiple sclerosis, type 1 diabetes. In this research, binding sites of Vitamin D receptors to genetic regions are reintroduced. The researchers have found that there is increasing no. of binding sites for different diseases in which sclerosis; rheumatoid arthritis, colorectal cancer, and chronic lymphocytic leukemia (CLL) are included. After this, Ramagopalan informed WebMD that specific Genes involved in auto-immune diseases and certain cancers were regulated by vitamin D. But the next research is going to understand that how these interactions of Vitamin D with genes lead to diseases????

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Depression, what are warning signs?

A depression is something, a state of low mood and aversion to activity. Depression fluctuates from individual to individual, feelings like sadness, anxiousness, hopeless, worthless, despair, emptiness and irritable etc that a person can feel in case of any tension, are the warning signs of depression. While the main causes of depression may be fatigue, insomnia (wake up early), hypersomnia (oversleeping), loss of energy, unexplained pains or aches, digestive problems or loss of interest in daily activities. Depression is related to a bipolar disorder, also known as Manic Depression. It can be defined as the extreme emotional state which also affects our daily routine. It may be a major risk factor for suicide. It often looks different in teenagers, men, women and aged people as discuss below:A teenager expresses his depression in hostile, grumpy way or in most cases by loses his/her temper easily. Unexplained pains or aches are also common warning signs in them. In case of aged people, bereavement, loss of independence, a high mortality rate, and health problems can lead them to depression. In men depression occurs as self-loathing and hopelessness. Mostly, other warning signs in them are recklessness, violence, aggression and may be substance abuse. While in women, depression is twice higher than in man. The main causes are pronounced feelings of guilty, excessive sleeping, overeating, and gain weight etc. It may be due to hormonal factors in women. The main causes or warning risks which cause depression in all aspects of ages and life of individuals are following: Loneliness Lack of social support and life full of stress Financial strain Alcohol or drug abuse Unemployment or underemployment Unexplained Health problems etc.

Bayer Aspirin, a best pain reliefer as well as lead to less possibility of Heart Attack
Aspirin is an anticoagulant as it reduces blood clotting but it is also a pain relief drug just similar to Paracetamol. The main advantage of Aspirin is that according to research it has been proven to

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reduce the risk of heart attack up to 23% and it can lead to less possibility of further attack if taken for 30 days continuously. As a pain relief substance, the UK Researchers prefer Paracetamol but according to US doctors Aspirin is a best pain reliefer. Bayer Aspirin is widely available at Pharmacists. The latest studies related to the use of Aspirin as a remedy for Heart attacks, described that about 10,000 lives could be saved every year potentially. So the question is that how does Aspirin work as a good remedy for heart attack??? The answer is that Aspirin reduces the no. of platelets in the blood. As the function of platelets is to clot the blood and these platelets release Thromboxane, a prostaglandin hormone. On the other hand, Aspirin undergoes an irreversible prostaglandin blocking ability. This ability works by inhibiting the biosynthesis of thromboxane which leads to reduce the possibility of blood clotting. Aspirin through biosynthesis slows down the production of prostaglandins. It is a bodily system that works at cellular level. Prostaglandins perform different functions in the body. Actually, it is a part of the bodys chemical messenger system that is responsible for aberrations like fevers, inflammation of muscles or around cuts, swelling, and contracting of uterus muscles etc. As Aspirin reduces the amount of prostaglandins in the body so, it can be a useful way to get relief against pains, fever and even the discomfort of menstrual cramps. But before taking any drug or medicine do consult with your doctor.

Hepatitis C
Hepatitis C is an inflammatory disease of liver, caused by HCV (hepatitis C virus) which in some cases may result in liver cancer. It is a chronic disease, estimated to be about 270-300 million people are infected all over the world. Mostly, it is spread by blood to blood contact. Recently, it is reported that many patients are affected by this horrible disease. At Jacksonville Mayo Clinic, Florida-a radiology technologist is alerting the patients that it may have put them at a risk of Hepatitis C. Jacksonville Mayo Clinic has already tested 2400 patients for hepatitis C and moreover, have sent letters to 2000 more. An ex-employee has admitted on using a painkiller. The problem is that he has hepatitis C which is contagious through his blood. 3 patients were infected with the virus, having the same strain of Hepatitis C that the employee has.

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An informer from the clinic said that the patients that have been mailed are those who cared in an interventional radiology at St. Lukes Hospital from about 4 years, 2004 to April 11, 2008. This type of Hepatitis can cause chronic infection and scarring of the liver in which health of patient goes down day by day, sometimes it leads to liver cancer that is so harmful

Family Meal Help Cut Risk Childhood Obesity

A study of link between family meal and Children health pattern is published in Pediatrics. This study suggests that regular family meal helps to cut the risk of childhood obesity. Shared family meal encourages the healthy eating habits. It is the first study that shows the link between family eating pattern and childrens nutritional health. Amber J. Hammons and his colleagues, the researchers of University of Illinois, UrbanaChampaign writes in Pediatrics, Shared family meals seem to operate as a protective factor for overweight, unhealthy eating, and disordered eating. The results of study show that the children and adolescents who attend at least three family meals in a week are less likely to have eating disorder and overweight as compared to those who didnt share family meal. To demonstrate the link between childrens nutrition and eating pattern, researchers conducted 17 studies by observing 182,000 children and adolescents. Weight status and shared family meal study shows that the children who regularly attend the family meal minimum three times in a week were 12% less likely to be overweight and 24% more likely to have healthy habits. The families who shares family meal have 25% less likely to encounter nutritional health issues. The parents of these families have an eye on childrens eating behavior. If there is any change they notice it immediately and take necessary steps. Sharing of family meal is a positive thing that helps to cut risk of childhood obesity and other eating disorders.

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Video Games Make Kids Fat

An hour spent playing video games may make teenage boys eat more over the rest of the day, a small study suggests. The study, of 22 normal-weight teens, found that the boys ate a bigger lunch when they had a pre-meal video game, versus an hour spent relaxing. And they did not make up for the extra bites by burning more calories through gaming, or by eating less later in the day. On average, the boys downed 163 calories more on the day when they played video games, researchers report in the American Journal of Clinical Nutrition. Exactly what that means for video gamers waistlines is unknown. But the findings add to studies that have linked kids screen time from TV and computers to the odds of being overweight. While those studies observed patterns, and do not prove cause-and-effect, the current study actually tested the idea that something about video-gaming itself might affect eating habits, explained lead researcher Jean-Philippe Chaput. Its not clear why boys ate more on game day, according to Chaput, who researches obesity and lifestyle at the Childrens Hospital of Eastern Ontario Research Institute in Ottawa, Canada.

The daily dose of Aspirin can knock out the risk of cancer
According to new study, it is assumed that a daily dose of Aspirin can cut out the cancer by more than third. The dramatic results of Aspirin are observed by Researchers from the Oxford University that the cancer patients should take a low dose of Aspirin from the age of 45 daily. For this purpose, the doctors passed through many trials involving about 25,000 people who were taking a quarter of the normal pain killer about 75 mg of Aspirin. After 5 years of starting treatment, the cancer deaths fall by 34%. Professor Peter Rothwell, the head of this research explained its merits and demerits prevailing over the risk of bleeding in the stomach. He informed that if you people wanted to reduce the serious risk of your cancer, then the sensible way of thinking revolves around the take up of Aspirin that would be starting in mid age of forties, 40s. Moreover, he says when the risk of cancer is going to be knocked out very steeply while the risks of bleeding in the stomach are still relatively low, there should be a continual of taking Aspirin till the age of 70 as at that age although most cancers would have been prevented but the threat of gastric bleeding goes up and up. According to The Lancet Medical Journal, the research shows that Aspirin is helpful in the reduction of deaths from following: Prostate cancer by 10%. Lung cancer by 30%. And Gullet cancer by 60%.

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In other words, Aspirin is prevention against cancer and by taking it with a glass of milk can helpful in order to reduce the stomach bleeding.

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CONCLUSION
Entrepreneurship is a wide subject that covers many aspects like marketing and human recourse. It is a very comprehensive subject that develops the know-how about the business and the sense of to be professional. Our course instructor Sir Omer Ijaz assigned us a project to develop the business plan, Introduction of new business in Multan that must be unique in nature. We came up with the idea of OCare.Com. A clinic that provides the online health facility. Although many hospitals are working in Multan that have high qualified doctors and specialists while we are unique because we are with in the reach at a single click. It is an era of internet. Each one wants convenience either for shopping, trade, auction or treatment. To develop the idea of OCare.Com is to provide the home care with high heels and high hopes. This project is very grateful for us to understand the world of business and the resources available for the entrepreneurs.

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REFRENCES PAGE
There are great feelings and very happy to made this report and create some personal relations. All group member like ADEEL UR REHMAN, WASEEM SHEHZAD, AMARA IJAZ, M. IMRAN, M.RAOUF,WASEEM ULLAH AND AHMED BILAL ARE SPECIALLY THANKS TO OUR ALLAH AND AFTER MY PARENTS AND OUR KIND AND LOVING TEACHER SIR OMER IJAZ.

DOCTOR ADNAN ABAS (MEDICAL OFFICER IN RAZIA SAEED HOSPITAL)

TO PROVIDE PROPER GUIDELINES ACCORDING TO MEDICAL DISEASES

DOCTOR SAJID (PG AND FCPS IN NISHTER HOSPITAL)

TO PROVIDE SOME NEW AND HEALTH ABOUT DISEASES DOCTOR ATEHR (CHILD SPECIALIST) FOR HELP MAKING STRATEGY PLANNING ABOUT HOSPITAL

DOCTOR HUSSAN IQBAL (ASSISTANT PROFESSOR IN NISHTER HOSPITAL)

HELP ABOUT HOW ONLINE CLINIC WORK

DOCTOR ABRAR (ASSISTANT PROFFESOR IN NISHTER COLLEGE)

Provide some info about HOW CAN YOU MOTIVATE YOUR DOCTOR ?

AND OTHER FRIENDS AND colleagues and relatives and specially our sir OMER IJAZ who stand for us in any time

THANKYOU

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