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FEBRUARY 2013 Vol. 19 No. 2

Published and Owned by Schaffner Publications, Inc.

The Business Voice of Erie, Huron, Ottawa, Sandusky and Seneca Counties


MARKETING: The $12,000 Taco is Back! ............... 2 IT: Make April 15th Less Taxing ............. 7 ACCOUNTING: Build a Culture ............ 8 LEGAL: Change in Estate Taxes ... 12 INSURANCE: Health Care Reform ...........15 CHAMBER CALENDARS ...18 WELL-BOOKED BUSINESS .......21 HR: Managing an Intergenerational Workforce .......23

Bellevue: The Future Looks Bright

Submitted by Jeff Crosby Safety Service Director Bellevue continues to look to the future and the future looks bright. The City is moving forward on a number of projects that will have a positive effect on the quality of life for its citizens. The City is in the process of applying for grants from ODOT and ODNR to connect the Rails to Trails project from the east side of Bellevue to the west side. This will be the final link that will allow riders/skaters to travel from east of Norwalk, thru Monroeville, Bellevue, Clyde, Fremont to Elmore. It will further allow citizens to walk/ride/ skate from the center of town out to the hospital without the issue of the traffic on Route #20. The second project that is in the works is the development of the former Junior High property into a central square for the City. A place where people can meet, hold events and maybe listen to music. The preliminary plans call for a gazebo with a bandstand, restrooms and shade trees. The park would be a place where people can come on Saturday night and pull up a lawn chair or lay a blanket in the grass and listen to a local band play jazz music. We picture open areas for groups to hold events, such as, Arts in the Park, etc. The City is in the process of developing a master plan for the area that would tie into further developing the downtown area. The City is in the process of enhancing the railroad underpass in the center of town. This project will tie into the downtown revitalization and the new




Celebrating 19 Years of Service

Standard Mail U.S. Postage Paid Tiffin, OH 44883 Permit #88
Bellevue Area Chamber of Commerce

See FUTURE, Page 5

Fostoria Area Chamber of Commerce Genoa Chamber of Commerce Huron Chamber of Commerce Huron County Chamber of Commerce Marblehead Peninsula Chamber of Commerce Milan Chamber of Commerce Oak Harbor Area Put-in-Bay Chamber Chamber of Commerce of Commerce Port Clinton Area Chamber of Commerce
Chamber of Commerce

Were a proud member of the following:

Elmore Chamber of Commerce Vermilion Chamber of Commerce Willard Area Chamber of Commerce Chamber of Commerce Erie County Chamber of Sandusky County of Commerce Seneca Regional

February 2013

North Coast Business Journal

The $12,000 Taco

By Jeffrey H. Bryden Editor Its back! Many times, in many issues, Ive written about the importance of customer relationships, their levels of satisfaction and the impact of happy/unhappy customers on your business. And the fact that nine out of ten unhappy customers never tell you about their displeasure they just dont come back. Smart businesses today know that corporate success transcends a single transaction. They know that while a good sale may represent profit today, its a strong customer relationship that represents a profitable future. Marketers have looked at both current and future customer value to a business and have done some pretty interesting analysis on what keeping the customer satisfied can mean in dollars and cents. Theyve looked not only at an individual customers purchases, but also how that person can recommend, endorse and influence others to do business with your company even to the extent of belittling the competition. Theyve extrapolated that loyalty out over that customers expected lifetime of being in the market for your product or service. This is referred to as Customer Lifetime Value or CLV. The textbook definition of CLV is The amount by which revenues from a given customer over time will exceed the companys costs of attracting, selling and servicing that customer. How does this translate into sales dollars? Lets consider the lowly taco. (Ive found this example to be more memorable to my BGSU marketing students than the term CLV.) We start with a customer buying their first 99-cent taco from Taco Bell. Whats the long-term benefit of keeping them happy? In monetary terms, researchers tell us that the Customer Lifetime Value of a satisfied Taco Bell customer is $12,000. Does this mean that this customer will single-handedly purchase all this food and beverage? No. But theyll be directly responsible for or influence the purchase of this dollar volume over their lifetime How about an example from the other end of the price spectrum luxury cars. Customer Lifetime Value of a satisfied Lexus customer? $600,000. Worth throwing in some free oil changes, some quality snacks and beverages while waiting for service even new loaner cars? You bet! Neither Taco Bell nor Lexus is taking anything for granted. That taco customer has other fast food options and other car companies pursue that Lexus owner. Your customers have options too. Got any idea about your customers CLV? Have to assume its somewhere between the taco and the Lexus? And do you see the huge financial impact of a 24/7 approach to keeping every customer satisfied? Of ferreting out any negative feelings? Of constantly monitoring your organization from the customers viewpoint location, dcor, how they were treated by your sales service personnel, product quality and warranty, pricing, advertising and your public image? So the next time you begin to wonder what its worth to keep your customer satisfied remember how even a simple taco can turn into the big enchilada!

Small Business Basics Seminars Set for February

The Ohio Small Business Development Center at Terra State Community College is offering free, two-hour seminars, Small Business Basics, that will answer questions about starting, buying or expanding a small business. This seminar will take the confusion out of your efforts and help you avoid costly mistakes and unnecessary steps. Learn the basics of: name registration, licensing, taxes, zoning, business entities, employees, insurance, financing and business planning. The February schedule is: Wednesday, Feb. 6 9:30 to 11:30 a.m. Ottawa County Improvement Corporation (conference room), 8043 W. S.R. 163, Oak Harbor Wednesday, Feb. 13 9:30 to 11:30 a.m. Seneca Regional Chamber of Commerce (conference room), 19 W. Market St., Tiffin Wednesday, Feb. 20 9:30 to 11:30 a.m. Erie County Chamber of Commerce (conference room), 225 W. Washington Row, Sandusky Wednesday, Feb. 27 4:30 to 6:30 p.m. Terra State Community College (Building B, Room 101), 2830 Napoleon Road, Fremont

The Business Voice of Erie, Huron, Ottawa, Sandusky and Seneca Counties

205 S.E. Catawba Road, Suite G, Port Clinton, Ohio 43452 419-734-4838 Fax 419-734-5382

These events are free and open to the public. To register or for more information, call Bill Auxter, Director of the Ohio Small Business Development Center at Terra Community College, toll-free 800-826-2431 or 419-559-2210. Or contact him by email at

Circulation Manager

North Coast Business Journal is owned and published monthly by Schaffner Publications, Inc., and is mailed free to chamber of commerce members in a five-county area: Erie, Huron, Ottawa, Sandusky, and Seneca counties. The editorial deadline is the 25th of each month, with the advertising deadline the end of each month. No part of this publication may be reproduced or transmitted in any form without the expressed, written consent of the Publishers. We welcome submissions from readers in the form of letters, articles or photographs, although we reserve the right to edit and condense any articles submitted. Submissions should be sent to the editor at the above address. Include a stamped, self-addressed envelope if you would like an item returned. We prefer material (copy & photos) to be submitted electronically.

Oak Harbor Chamber Offers Free Law Seminar

On Thursday February 21, 2013 from 12:00-1:00 pm the Oak Harbor Area Chamber of Commerce is sponsoring a free seminar on Consumer Law Updates. In this session, the presenter will look at; Advertising guidelines, Cancellation rights of consumers, The Deposit Rule, Door to door sales, Gift Card Requirements, Going out of business/ distress sales & Refund policies and re-stocking fees. This seminar is free to chamber members and lunch is included. Non-members are just $10.00 each. The seminar will be held at the Ottawa County Improvement Corporation-8043 W. SR 163-Oak Harbor, OH 43449. Please RSVP to Valerie Winterfield at 419-898-0479 or email to chamber@ by February 15, 2013.


North Coast Business Journal


11:22 AM

February 2013

We go where life takes you.

Community Focused. Trustworthy. Deposits re-invested locally in your community. People you know.

Port Clinton: New Member Ribbon Cutting Held for REM Ohio
The Port Clinton Area Chamber of Commerce held a New Member ribbon cutting ceremony for the REM Opportunities Center located at 2026 E. Harbor Road in Port Clinton on January 24. Members of the community were invited to attend a free Community Fair to learn more about the REM Ohio. The afternoon was filled with entertainment, games, food and fun! Representatives from the Port Clinton Area Chamber of Commerce congratulated REM Ohio for their commitment to the Port Clinton community. Pictured left to right: Laura Schlachter, President of the Port Clinton Area Chamber of Commerce; Bridget Coleman, DSP; Jamie DePottey, participant; Stacy Tweeto, REM Ohio Program Director; Jocelyn Bisson, REM Ohio Program Coordinator; Lee Vivod, Vice-Chairman of the Chamber Board of Directors; and Lynn Nickelson, participant.

E s ta blis hed 1875

Diane Ackerman Customer Service Rep

Nancy Bogner Personal Banking Officer

Marilyn Borchardt AVP Accounting Operations

Valerie Bumb VP Commercial & Ag Lending

Toni Corrado Customer Service Rep

Sheryl Diehr AVP Credit Services Officer

Darlene Fullen Loan Operations Clerk

Emma Hackenburg Customer Service Rep

Deb Hawkins SVP Administrator

David Jarvis VP Controller

Kyle Krupp AVP Branch Manager

Lori McCauley AVP, Operations Coordinator

Triianne Pearson Accounting Operations Clerk

Lisa Ramey Customer Service Rep

Jackie Roberts Accounting Operations Clerk


And your ad could be working here too ng orki reaching over I'm w re he 23,000 business-focused readers in five counties every month Call Dave at the North Coast B u s i n e s s J o u r n a l a t 419-734-4838

Edmund Schafer SVP CFO

Andrea Taylor Sharon Weller Karalee Siesel Loan Operations Officer Administrative Services Officer Accounting Operations Clerk

Jack Williamson VP Lending

Pat Zerman Accounting Operations Clerk


Brian Harr SVP Chief Lending Officer

Dean Miller President & CEO

Bellevue Catawba Put-in-Bay Port Clinton Sandusky

120 North Street 200 SE Catawba Road 180 Erie Street 117 W. Perry Street 3410 Venice Road

February 2013

North Coast Business Journal

Bellevue Public Library Celebrates 110th Carnegie Building Anniversary with Traditional, Innovative Activities
Bellevue Public Library will celebrate the 110th anniversary of its Carnegie building this year. Although the Library has served the community for over 150 years, the existing building on Main Street was built as the Carnegie-Stahl Free Public Library in 1903. The front exterior of the building looks the same as it did many years ago. What has changed about the Library is what happens inside. The Library continues to evolve and adapt to the changing world of information today. The modern library plays an important role in providing access to the Internet and other electronic resources, as well as traditional reading material and preschool Story-time programs. Visit the Library today and you will see folks sitting at library computers or using personal laptops and tablets to access books and information or attending an e-reader class, as well as those browsing magazines and books. We welcome you to visit to see what is new and old at the Library in 2013. This year has ushered in an assortment of fun new programs at the Library. Upcoming events will focus on heart-smart eating, gardening, First Ladies, reiki, Amish fiction, genealogy, identity theft, financial planning, Pinkalicious, and Ohio raptors and birds, among others. We are grateful to all of the businesses and agencies that will help make these programs a success! In addition to the Librarys longrunning Lets Talk About It book discussion group for adults (15 years!) and the Yarn Club, we are excited to add a Writers Group. Published and unpublished writers are welcome to meet on the first Saturday of each month to discuss a variety of topics, such as making time to write, marketing, and finding your voice.

See LIBRARY, Page 5

BELLEVUE PUBLIC LIBRARY Unlock the secret to your success with valuable resources at your Library!


Donation Drive

One person can MAKE A DIFFERENCE in a community.

Be the one in yours.

Goodwill volunteers are collecting items for the 2013 B the 1 Donation Drive. Please join us! Bring your donations of clothing, household goods, toys, books and computers to any Goodwill store through April 1.

Books, audiobooks, magazines, newspapers and databases about $ starting your own business $ financing your own business $ market and industry trends $ writing a business plan $ choosing a career path $ online language learning 224 East Main Street | Bellevue | 419.483.4769 |

For a chance to win $500 for your local school, church or favorite non-profit organization, please complete an entry form at one of our donation drop off centers. One winning organization will be selected in a random drawing on 4/5/13.
For questions call 419-625-4744 or email
4 bags of donations = 1 day of work for 1 Goodwill employee
Like Us. Follow Us. Goodwillsquad..
FUTURE, from Page 1
bike trail. A number of the old stairs will be removed and a new access to Buckeye Street from Main Street will be constructed. The slopes will be reseeded with ground cover and fencing will be installed on the overpass to protect automobile traffic from anything being dropped on it. New lighting will be installed on the sidewalk to make it more user friendly and connect foot traffic from the east end of Bellevue all the way thru town out to the west end and the hospital. The City continues to work on its Utility Billing Department and developing a software package that will allow the City to accept water and sewer payments on line. Right now, anyone can sign up at www. to have their bills e-mailed to them on line and save the cost of mailing. The City would like to acknowledge the Bellevue Development Corporation (BDC) for its efforts to keep Mitsubishi in Bellevue. When Mitsubishi originally bought the A. Schulman operation here in Bellevue, it had planned to move the equipment to its southern plant. Through the efforts of Gary Woodruff and Steve Fuhr from the BDC and the local dedicated workforce, Mitsubishi decided it

North Coast Business Journal

made economic sense to stay in Bellevue for the long term. We certainly welcome Mitsubishi to Bellevue and hope they continue to grow their operation here. The citizens of Bellevue have made a long-term commitment to their future. A bond issue was passed and two new schools are now up and running. The new grade school and middle school are a very positive addition to Bellevue. There is no more important commitment to any communitys future than its commitment to its children. They are our future. State-of-the-art schools, a new state-of-the-art hospital, the Bellevue Society for the Arts Theater, a great public Library, superior Recreation Dept. with a fitness center and, now, an indoor baseball/ softball and indoor pole vault area, all add to the quality of life in Bellevue. The City welcomes three new restaurants to the area. The Green Emerald has opened in the old McClains building. PJs is in the process of opening in the old Parkertown building and the Bierkeller has opened in the old Club Amerital building. Bellevue now offers everything from down home cooking, to great American fare, to German cuisine.

February 2013

Raymond James Opens New Bellevue Office with Eye on Expansion

On June 23, 2012 the Bellevue, Ohio office of Raymond James opened its new office directly across the street from its previous office on Sandusky St. The new address is 115 S. Sandusky St. Bellevue. The new office increases the advisor offices from two to four and assistant areas from one to three. In addition it has a completely revamped operations area. Since opening the Bellevue office nearly ten years ago in May of 2003, the team has enjoyed excellent growth and now service over 400 individual, retirement, investment and trust accounts including company sponsored retirement accounts. The group brings over 40 years of investment advisory experience from Douglas Gildenmeister, Senior Vice President, Investments and James C. Davis, IV, Financial Advisor. Both have extensive knowledge and experience in investment management and retirement plan design, implementation, and management in order to help their clients achieve their financial goals. The operation staff is headed by Sandra Tomaszycki, Registered Sales Associate and Operations Manager. With the teams growth in 2012, they added Lori Schlaak as a branch marketing assistant and Eric Schwieterman, intern, who is a junior at Ashland University majoring in finance. The team is actively involved in the community as they are members of several boards including the Chamber of Commerce, Rotary, Lions Club and Committee to Grow Bellevue. They also sponsor and support many community activities. Raymond James & Associates, Inc., member New York Stock Exchange/ SIPC.

LIBRARY, from Page 4

Children and teens have their own book discussion groups, and story time participants may now attend Discovery Time between sessions of Storytime. During Discovery Time, children visit activity stations geared toward helping develop early literacy skills. Paws to Read encourages children in grades 1-6 to practice reading aloud to a certified therapy dog. The Librarys website,, remains a doorway to the digital realm. By using the Internet on computers, eReaders, or smartphones, patrons can download music through Freegal and eBooks and eAudiobooks through CLEVNETs eMedia site at no cost. Our staff regularly offers presentations about using the website to search for, borrow and request titles. The Librarys website also provides access to databases, including Mergent Archives and Morningstar Investments (for corporate and financial information), Mango Languages (for learning a foreign language or English as a foreign language), and Ancestry (for genealogy records). Through the Connect Ohio Every Citizen Online training program, Bellevue Public Library now offers basic computer classes at no cost. A federal grant from the program provided laptops for small group

computer instruction. Along with the monthly Connect Ohio classes that introduce patrons to the computer, Internet and e-mail, we also offer classes about using Facebook and genealogy websites. Other computer-based services that the Library provides are Internet access (including wireless access), Microsoft Office and WinWay Resume software and GED practice sessions. The Youth Services Department also has two Early Literacy Stations. These computers have more than 50 preloaded educational games that help children develop their skills in seven curricular areas. Outreach to our community is another essential function of the library. We continue to deliver book collections to five senior centers and storybook collections to daycare and Head Start classrooms in the Bellevue area. Our partnership with local schools includes hosting kindergarten registration, providing orientation programs, and visiting classrooms for storytime sessions. The Library has also been an active participant in community events, showcasing at the Farmers Market, Health Fair and first Business Expo. For more information on business or any other topic, contact the Bellevue Public Library at 419483-4769 during regular business hours: Monday, Tuesday and Thursday, 9:00 am -8:30pm; Wednesday, 9:00am-5:30pm, Friday-Saturday, 9:00am 5:00pm.


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February 2013

North Coast Business Journal

The Bellevue School District Opens New Elementary and Middle School in 2012
Submitted (With Redmen Pride) By Kim Schubert Superintendent Bellevue City School District The Bellevue School District has a new, fresh look with the opening of the new Bellevue Elementary and Bellevue Middle Schools in August 2012. The district is now comprised of three buildings with the inclusion of Bellevue High School. The bright, innovative learning environments in the new buildings has brought much excitement and pride to the community as the students have moved in and adjusted to their beautiful new surroundings. Bellevue High School will also receive renovation work using leftover construction and permanent improvement funds. The high school will receive all new doors, windows, paving, restrooms, air conditioning, and interior painting with no additional tax funds requested from the local taxpayers. The district was able to purchase a new maintenance/transportation facility which will pay for itself over a short time period. The facility is within a one mile radius of all of the schools that are served. The building is large enough that warehouse space is rented out to a local manufacturing company. The rental income combined with reduced transportation costs help pay for the building in only a few years. The purchase made sense financially and from a safety stand point. If there is ever an emergency at one of our buildings and students need to be evacuated the transportation fleet is only one mile away. Demolition of all of the former schools is nearing completion. The school district has proudly donated the Ellis, Ridge and Jr. High properties to the City of Bellevue for use as recreational parks for the community. The property, which will be used as a new little league park and town square is a gift that the school district is elated to be able to give back to the hardworking citizens of Bellevue. The positive collaboration between the school district, city, hospital, library and local businesses makes Bellevue a very special place to live. The Bellevue Middle School proudly earned the state rating of Excellent with Distinction, while Bellevue High School was rated Excellent and Bellevue Elementary School was Effective, missing only one indicator on the local report card. The staff of the Bellevue School District works incredibly hard to make sure that every student receives the highest quality education. Success for every single student is our top priority. We are proud to offer Post Secondary, Dual Enrollment and Advanced Placement courses to help our students graduate being college and career ready. The vision of the Bellevue City School District is to be the most innovative, student focused public school in Ohio by educating every child, every day with intent, integrity and purpose.

North Coast Business Journal

February 2013

Your PC Can Make April 15, 2013 Less Taxing!

By Don Knaur For those of you that have been reading this column for a while, this article may seem familiar. This is the sixth year I have printed it, but let me assure you it has been updated and all of the information is current and relevant. Its fast approaching tax time and if you do your own Income Tax preparation and filing, your PC can save you a lot of time and effort. If you do an Internet search for Income Tax Software, you will find dozens of places to get tax preparation software. No one has the time to check them all out. Some of them that I researched appear to be less than helpful. I have used my PC for over 16 years to prepare and file my taxes, including Schedule C for my business. If you choose to use Tax Preparation Software, there are several options available: 1) Buy the software in a store, such as Staples or Walmart 2) Buy the software online and have a CD shipped to you 3) Buy the software online and download it directly to your PC a) Download the software to a folder and then install it a) Install the software directly from the softwares download site 4) Pay for the privilege of doing your taxes online I recommend option 3a as the best choice. It is the quickest, most economical and safest, but you should take the time to back-up the folder with the downloaded software as soon as you have it installed. Once you have the software backed up, you can reinstall it any time you want, even if you buy a new PC. This is important because of the IRS sevenyear rule. The odds are you will replace your PC before the seven years have passed and if you are audited, being able to review the detailed entries can be very helpful. This year the IRS is again offering a FREE filing option. If you have a Federal Gross Adjusted Income of less than $57,000, the IRS offers you several ways to do a FREE E-file. Just browse the Web Site at and you will find the options explained. The IRS offers far too many options than can be explained here. Time and space constraints prohibit reviewing anywhere near all of the tax preparation software packages available. However, three of the better known reputable packages that offer E-filing and the choice of online or offline preparation can be reviewed and seen at the following sites: TurboTax software cost ranges from Free* to $99.95 Tax Cut software cost ranges from Free* to $49.95 TaxAct software cost ranges from Free to $17.95 TaxSlayer software cost ranges from Free* to $29.95. (Online only) quickly and easily file all of the Student Aid paperwork. Each of the sites listed above offers not only Federal Tax Preparation, but also State Tax Preparation options. However, in the State of Ohio, State Income Tax can be done online at a State of Ohio web site. Since all of the information used on a State of Ohio Income Tax Return is pulled from your Federal Tax Return, there is no need for special software to prepare your State Return. Simply go online to and you will be provided a link to the Ohio E-filing site. It takes just a few minutes and you are finished. You can also pay taxes online or register for electronic deposit of your refund. A word of warning, if you opt to pay online and choose to pay by Credit Card, even if it is a Debit Card, there is a sizable surcharge involved. On the other hand, if you enable an electronic transfer from your checking account, *Caution: This Freeware will not there is no cost involved. We are very support Schedule C or handle Capital fortunate that the State of Ohio is on Gains Earnings. Personally, I highly recommend the TaxAct software. I have used it for over 14 years and it is very thorough and user-friendly, as well as economical. There is no reason for using anything but the free version the first time you use the software. After that, I recommend using the $9.95 Deluxe Version. The reason for upgrading after the first year is that the Deluxe Version allows you to load the past years return information with only a click of the mouse. That eliminates your having to enter a lot of the required data; it will automatically fill in names, addresses and ID numbers based on the past data. It also will allow you to view a comparison of the two years returns before you file this years return. With this software, you do your taxes just like you would with a tax preparer. The software asks you the same questions and you answer them with a keyboard instead of verbally. You do not have to be a computer or tax expert to end up with a professional tax return and hopefully a refund. Tax Act has another excellent feature added, a FAFSA work sheet. This report will enable anyone with College Students in the family to the leading edge of technology when it comes to taking our money. You can even pay other Ohio taxes online as well. There is a site called the Ohio Business Gateway at http://obg.ohio. gov/ and I have been filing and paying my semi-annual sales taxes there for years. None of us ever look forward to filing our taxes, but possibly the information in this article will help you be a little less wary of the Ides of April. Don is the CWO (Chief Working Officer) of Help-Desk, Ohio, a complete computer service center, located in Suite A of the Courtlee Interiors Building, 2499 W. Market in Tiffin. Don has a degree in Computer Programming from Tiffin University and has been an Information Technology Professional for over 27 years. He started HelpDesk, Ohio in the spring of 1996 and opened his shop in March 2001. Don welcomes calls for advice or information at 419-448-8020.


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February 2013

North Coast Business Journal

From Barnes Wendlings E-newsletter The profit mentality at your company can make or break the business. Take the time to identify your profit centers and eliminate marginal products or services. Here are some tips and a questionnaire to help your company develop an attitude that maintains high-margin sales and solid profits. It can be a hard choice to make, but successful companies often have to make strategic decisions to fix it or exit. In other words, every element of a business must earn its keep, be fixed or let go. Companies must have a growth and profitability mentality that prompts them to maintain their winning profit centers and dump the marginal earners and losers. Many businesses tend to avoid taking the time to identify their key profit centers and eliminate marginal products or services. During good economic times when sales are booming, problems tend to go unnoticed. But when business turns sour, earnings start to lag, or the economy takes a turn for the worst, weeding out the underperformers can be the key to a companys success and even survival. The solution doesnt necessarily mean selling off operations. Sometimes simple adjustments can do the trick. Heres how the owner of a large chain of Italian restaurants developed and put the profit mentality to work. The restaurants menu was extensive, the food was delicious and the service excellent. But an analysis of the business showed that the menu prices werent always profitable. Some dishes were priced at or below the cost of their ingredients, while others were so complicated that their profits were wiped out by the cost of the time-consuming labor it took to execute them. The fixes were fairly simple: Raise prices on unprofitable dishes. Add mid-range selections that could be priced reasonably and still produce a good profit margin. In the end, the menu offered a variety of choices and prices that ensured the business received a fair return no matter what the patrons ordered. But the turnaround required taking an objective look at the business, and making some changes after isolating the sources of profits and losses. In order to ensure that your companys bottom line is enhanced by profitable sales, and not hurt by marginal or non-profitable sales, you must know your organizations focus. This is where the Pareto Principle can help. Also known as the 80/20 Rule, the Pareto Principle succinctly states that for many events, 80 per cent of the effects come from 20 per cent of the causes. So, for example, 80 per cent of your companys profitable sales come from 20 per cent of your businesss customers, products or services. Once you understand the principle, you can start to determine the areas of your business that: Are running perfectly well. Need to be nurtured and fixed. Need to exit if profitable adjustments cant be made. As a first step toward identifying profit opportunities, set up a sales and customer profit matrix. Using the 80/20 Rule, sort your products, services and customers into a four quadrant matrix after asking: Which 20 percent of your businesss products and services contribute the most and the least margin? Which 20 per cent of your customers are responsible for the most high-margin and low-margin sales? 1. 3. High Margin Sales Low Margin Sales High Volume Customers High Volume Customers 2. 4. High Margin Sales Low Margin Sales Low Volume Customers Low Volume Customers The goal is to then develop a strategy that: Maximizes the activity in quadrant one. Identifies how low volume customers in quadrant two can move up to high volume customers. Determines how low-margin sales in quadrant three can produce higher margins. Creates higher margin sales and higher volume customers from the information in quadrant four. To a certain degree, this is the easy part. The hard part comes if you are unable to lay out a strategy to move sales and customers up to quadrants two or three from quadrant four. At that point, you must decide whether to continue selling low margin products and services to low volume customers -who may have been with your company for years. But bear in mind that in the end, fewer sales could mean greater profitability. Hone Your Companys Profit Mentality Part of the success of your business depends on whether it has profit-driven management and employees who know the road to greater financial performance To assess the profit mentality at your company, answer the following questions. If you and your management team answer No to any of these questions, the chances are your companys profit mentality is not fully developed. If youd like some help in turning those Nos into Yess contact Tim Mayles, CPA, CFF, CFE or Don Hanck, CPA, ABV, CFA at Barnes Wendling CPAs, LLC at 419.626.3627. Contact to receive articles like this every other week. Yes or No? Question
1. Do you have a company-wide plan for profits? Does your organization periodically evaluate and update it? 2. Are managers held accountable for tasks that contribute to profitability? 3. Do you have an inventory of untapped ideas that will add to the bottom line? 4. Is your company sales motivated or profit driven? 5. Does your company have a policy about the types of customers it will serve? 6. Does your business set sales targets? 7. Does your business consider long-term objectives in its hiring process? 8. Has your organization determined how demand may change based on the environment, competition or the economy? 9. Does your business keep tabs on its competition? 10. Does your organization assess customer product and service satisfaction? 11. Does your organization methodically and periodically reevaluate its strengths, weaknesses, opportunities and threats? 12. Does your business survey key members of management about their business goals and objectives? 13. Does your firm have formal profit goals and objectives? Do executive management members discuss them regularly? 14. Have your profit goals and objectives been communicated to appropriate staff? 15. Is there a written profit plan in place to achieve your organizations profit objectives? 16. Is there a profit culture in your organization? 17. Is there a commitment by your management team for improved financial performance? 18. Does every manager know what additional profits would be used for? 19. Do your employees realize that profits are their responsibility? 20. Are employees and managers rewarded for meeting profit objectives?

North Coast Business Journal

February 2013

First National Bank: A solid citizen since 1875

First National Bank has been providing financial services to its local market area as a community bank since 1875. Dean Miller, President and CEO brings a philosophy that successful community banking involves volunteering and providing financial support to charities and other not for profit businesses that assist in making our communities strong. FNB expects all of its offices and the staff to help its communities thrive. The board of directors are local business owners and professionals who understand their communities and the people that reside here. First National Bank employees have served on many boards and committees including Terra Community Foundation, Bellevue Development Corporation, Flat Rock Homes, The Bellevue Hospital, Sherman Township Zoning, St Gaspar Cemetery, Committee to Grow Bellevue, Erie County Home Builders, Bellevue Chamber of Commerce, Erie County Chamber of Commerce, Port Clinton Chamber of Commerce, Marblehead Chamber of Commerce, Firelands Chapter Red Cross, Main Street Port Clinton, Rotary Club, Kiwanis Club, Lions Club, Advisory Board for Family and Consumer Science Curriculum, and also several area Church committees. In 2012 the bank donated over $15,000 to its communities and over $ 30,700 in local sponsorships which have supported youth and adult sports league teams and local recreation departments. The bank is also very proud to continue its partnership with EverFi, Inc that brings financial literacy education to high school students in local communities at no cost to the schools. This web-based program uses the latest in new media technologies such as video, animations, 3-D gaming, avatars and social networking to bring complex financial concepts to life for todays digital generation. First National is a successful business and agricultural lender in the area and works with all types of commercial customers providing working capital lines of credit, equipment loans, Commercial Real Estate construction and refinancing. It is pleased to have Brian Harr join the bank this year as Senior Vice President and Chief Lending Officer. Brian has over 28 years banking experience. FNBs local decision making can provide quick turnaround on all types of loan requests. On January 13th of this year the bank sponsored the 2013 Policy and Outlook dinner meeting, which drew over 130 farmers and agribusiness people. The four hour dinner meeting featured The Ohio State University Extension professionals providing valuable information for the risk management of the agribusiness. First National Bank continue to evaluate its products and services and updates to the latest technologies, such as merchant remote capture allowing deposits from the office, enhanced bill payment services and cash management services for its business customers. Its website offers the ability to apply for mortgage applications and new accounts online. Mobile banking will be the next service to rollout soon. The bank continues to partner with the State of Ohio to provide programs such as the Grow Now and Save Now programs. First National Bank also maintains an active relationship with SBA, USDA Small Business and Farm Service Agency by utilizing their loan programs which can help assist financing for small business and farmers that may not meet conventional terms. First National Bank, one of the oldest businesses started and still based in downtown Bellevue, Ohio, with other locations in Sandusky, Port Clinton, Catawba and Put-in-Bay.



10:29 AM

K. K

Certi ed Public Accountant

Personal and Business Income Tax Preparation & Notary Services
Now Accepting New Tax Clients (419) 625-9000 Toll Free 866-625-9005
1604 E Perkins Ave., Suite 108 Sandusky, Ohio 44870
Fax (419) 625-9005

Coming in March:
Focus on Fostoria

10 February 2013

North Coast Business Journal

Willard Area Chamber of Commerce: A Look Back into 2012 and Looking Forward in 2013
Submitted by Ricky Branham Executive Director Did you know that the Willard Area Chamber of Commerce has many events that are family friendly and free? The Willard Area Chamber of Commerces main goal in 2012 was to focus on our existing events and make them even better so that we could showcase our members to residents and visitors. The Chamber financially supported these events and/or helped out with these events: The Martin Luther King Jr. Celebration; the Annual Chamber Banquet; the Annual State of the City; Arbor Day Contest; Annual Car Show; Festival in the Park; Back Pack for Kids; Hispanic Heritage Festival; Annual Train Show; Annual Tree Lighting and Kiddie King and Queen; Annual Thanksgiving and Christmas Parade. Several of the events were done in coordination with the Chamber two subcommittees: The Downtown Business Association (DBA) and the Willard Community Diversity Council. The Chamber events were successful in getting residents from surrounding communities to come to Willard so that they were able to explore our stores, restaurants, and to see what all Willard has to offer. The Annual Train show in October really took off with residents coming from all over Ohio to see museum pieces and train displays. Many of the visitors spent the night in Willard with hotels being full as a result. Also, the Annual Thanksgiving and Christmas Parade continues to grow as more residents line the streets for the night parade to see candles lined up down Myrtle Avenue (downtown Willard). Ricky Branham, the Executive Director, represented the Chamber in 2012 by attending many local and county boards. Some of the boards included: Downtown Business Association; Huron County Development Council; Tree Commission; Willard Area Economic Development Corporation; Willard Area Ministerial Association; Willard Community Diversity Council; the Willows of Willard Community Board; the Willard United Fund. The overall sense is that the Willard Area Chamber needs to bring the same momentum of 2012 into 2013. Please plan on attending the two Chamber Banquets that are open to the public: 23rd Annual Chamber Banquet on February 7th 2013 at 6:00 pm at the Willard High School. An excellent line up speakers has been put together and high-quality food will be served. In April 2013 the 22nd Annual State of the City Address will take place. Remember to shop where you see the Chamber Window Sticker because that business supports Willard and the local Willard Area. SHOP LOCAL! If you are interested in joining or

have any questions, please contact 1888, Email: willardareachamber@ the Willard Area Chamber of Website: www. Commerce: PO Box 73 16 S Myrtle Ave, Willard, Ohio 44890 419-935-

Port Clinton: Ribbon Cutting Held for New Friendship Food Store
A ribbon cutting ceremony celebrating the Grand Opening of the new Friendship Food Store located at 1810 E. Perry Street in Port Clinton was held on January 18. Representatives from the Port Clinton Area Chamber of Commerce and community members congratulated them for their commitment to the City of Port Clinton. Pictured left to right: Laura Schlachter, President of the Port Clinton Area Chamber of Commerce; William Moore, Chamber Board Member; Ottawa County Commissioner Jim Sass, Chamber Board Member; City of Port Clinton Police Chief Rob Hickman; Ron Meade, District Manager; Brandi Peterson, Store Manager; Jennifer Moritz, Assistant Store Manager; Brian Beck, Beck Suppliers; Inc.; Dianne Wylie, Chamber Foundation Board Member; Doug Beck, Beck Suppliers, Inc.; John Coppeler, Chamber Board Member; and Missy Walker, Main Street Port Clinton Board Member.

North Coast Business Journal

February 2013


Firelands Credit Union: It Got Started On Track in Bellevue

Firelands Federal Credit Union had its humble beginnings at the railroad in 1955 in Bellevue, when seven Nickel Plate employees joined together to form a financial savings club. Each of them put in $5-$10 and they applied for a charter from the federal government. Bellevue Terminal Credit Union began April, 1957; Norwalk Area Federal Credit Union began in 1949; Crawford Community Credit Union began in 1968. Firelands Federal Credit Union is a merger of all three of the credit unions listed above. Bellevue merged with Norwalk in 1999 to become Firelands and Firelands merged with Crawford Community in 2005. Firelands Federal Credit Union is one of the top performing, more profitable Credit Unions in this area and ranks very well on a national level - consistently paying higher dividends to our members and still charging lower fees and loan rates. In July 2012, it opened a new branch in Monroeville, solidifying its commitment to serve Huron County residents and businesses. It currently employs 92 employees, with 48 working in the Bellevue branch. Over the last year, the Credit Union has experienced 4.35% in asset growth and 2.51% loan growth, and is well positioned in its markets to see continued profitable growth. It recognizes the importance of being involved in the community. The Credit Union and its employees support various causes thru sponsorships and donations. Its employees actively participate in various charitable organizations including, Kiwanis, Rotary and Salvation Army, just to name a few. The offices in Bellevue, Bucyrus, Galion, Monroeville & Norwalk have combined assets of $208 million and currently serves over 26,400 members. The Credit Union provides a complete range of financial services including savings and checking accounts, mortgage and consumer loans, IRAs, youth accounts, convenient online services and much more! Our services are available to both, individual and small business members. To join Firelands Federal Credit Union one must live, work, worship or attend school in Huron or Crawford Counties. The field of membership also extends into parts of Sandusky, Erie and Seneca Counties.

The Bellevue Hospital: A Lot to Celebrate

Some 5,000 local and area residents turn to TBH each month for inpatient, outpatient and emergency medical procedures and care. And, in 2012, the hospital recorded 351 births in the Family Birthing Center; 1.440 admissions; 15,798 emergency room visits; 3,026 surgical procedures; 29,964 imaging procedures; and 29,461 rehabilitation procedures.

for patient experience. Every member of our hospital family works hard every day so our patients will have outstanding care during their stay. We are particularly grateful for their efforts to treat each patient as a member of our family. It is our mission as well as our tradition, said Michael K. Winthrop, President and CEO of TBH. HOME HEALTH AGENCY HONORED The Bellevue Hospitals (TBH) Home Health Agency Ranked among the Top 25 Percent of Home Health Providers in the Country. TBHs Home Health has been named to the 2012 HomeCare Elite, a compilation of the topperforming home health agencies in the United States. This annual review identifies the top 25 percent of agencies and further highlights the top 100 and top 500 agencies overall. Winners are ranked by an analysis of performance measures in quality outcomes, quality

HONORS AND AWARDS The hospital recently earned the Outstanding Patient Experience Award from HealthGrades, the nations leading independent healthcare ratings organization. This 2012 award places TBH as one of only 21 hospitals in the nation and the only hospital in the State of Ohio to be ranked in the Top 5% for exemplary service to patients for the past five consecutive years. We are both honored and proud that our patients and HealthGrades have rated us among the best in the country

See TBH, Page 30

12 February 2013

North Coast Business Journal


A Change in Plans
By Jeff Roth

happily-ever-after moment is made possible by Ohios # 1 ranked hospital for Spine Surgery.


Firelands Regional Medical Center has been recognized by Healthgrades as one of the nations 100 Best Hospitals for Spine Surgery. Which means we provide the best quality care and the best possible outcomes, in the best imaginable locationclose to home. Because moments like this are what life is all about.

It is official. There is no longer an estate tax for the State of Ohio. This is a big deal. Prior to 2013, an estate with assets in excess of $338,000.00 had to pay 7% on the excess value to the State of Ohio. This money went mainly to municipalities and townships. No longer. The second piece of good news is the continuation of the Federal Estate tax exemption to a level of $5,250,000.00 before any federal estate taxation. The tax over this amount is 40% but that excludes almost everyone. These two new laws allow us to plan in a completely new way. Previously, we could not make transfers to children when an individual died without incurring the 7% tax. Giving assets to the surviving spouse is great but subjects the property to possible nursing home expense if the spouse ever needs such care. The option is now open to transfer directly or indirectly to the next generation and protect dads assets from nursing home expense. There are those who consider this taking advantage of the system. I went to a seminar many years ago where a representative of the State of Ohio stated it was malpractice not to inform a client of all of the legal ways to transfer assets within the law and avoid nursing home expense. Since then we always inform the client of all options and it is their decision. Limited Liability Companies and other entities can hold assets and

provide protection from the problems of the children. Titling assets correctly can eliminate all necessity of going to the probate court and assets can be transferred very soon after the death of a loved one. Planning and post mortem administration will be easier, quicker and less expensive. Not all of this eliminates the necessity of having Health Care Powers, Living Wills and Durable Power of Attorneys to allow the next generation to provide care and assistance when a person can no longer provide for himself. There are steps that need to be taken to perfect the real estate title but nothing that is time consuming. Now is the time to review your plan. The new laws should simplify your end of life plan. If you have any subject that you would like addressed please email the question and it will be considered for a future article. Have a great New Year. Jeff Roth is a partner with David Bacon and associate Jessica Moon of the firm ROTH and BACON with offices in Port Clinton, Upper Sandusky, Marion, Ohio and Fort Myers, Florida. All members of the firm are licensed in Ohio and Florida. Mr. Roths practice is limited to wealth strategy planning and elder law in both states. Nothing in this article is intended for, nor should be relied upon as individual legal advice. The purpose of this article is to provide information to the public on concepts of law as they pertain to estate and business planning. Jeff Roth can be reached at (telephone: 419-732-9994) copyright Jeffrey P. Roth 2013.

For excellence in Spine Surgery and beyond, choose Firelands.

Advanced Care...Close to Home. 419-557-7463

Submit stories for the North Coast Business Journal by e-mailing

North Coast Business Journal

February 2013


Erie County Economic Development Corporation Announces New Officers and Members to its Board of Directors
The Erie County Economic Development Corporation (ECEDC) held its first meeting of 2013. At this meeting of Directors the nominations were accepted and approved for the following individuals to serve as Officers of ECEDC. The 2013 Officers are as follows: President, Ted Kastor, Janotta & Herner, Vice President, William Balzer, BGSU Firelands College, Secretary, Doug Phares, Sandusky Register, and Treasurer, James Miller, Citizens Bank. ECEDC also announced the election of two new members to its Board of Directors: Roger Gundlach, Erie County Chamber of Commerce Board of Directors; and Daniel Frederick, Erie County Township Association, Trustee of Milan Township. Roger Gundlach, a Registered Professional Engineer, is the president and treasurer of Gundlach Sheet Metal Works Inc. He is member of the Sandusky YMCA Foundation and the Sandusky YMCA Board of Directors, Secretary of the Sandusky/Erie County Community Foundation, a member of the Board of Directors of the Erie County Chamber of Commerce, and a Trustee of Firelands Regional Medical Center. Daniel Frederick represents the Erie County Township Association as a Trustee of Milan Township. Frederick is an architect and owner of a design firm practicing throughout northern Ohio. He is President of the Ohio State Alumni Club of Erie County, serves on the Village of Milan Board of Zoning Appeals, and is a Past President of the Milan Chamber of Commerce. About the Erie County Economic Development Corporation: Our vision: Erie County will be an engine of economic growth through a collaborative, regional approach focused on growing the business presence in specific, targeted industries, while ensuring a high quality of life that preserves and respects the regions history and natural resources, and provides exceptional opportunities for residents of all backgrounds to live and work in our community.

My Partner

gives me individualized attention. saves me money. is my electric co-op.


My electric co-op took the time to get to know my business and whats important to me. They were able to suggest new lighting to provide a quick return on investment that not only saves me money, but also helps attract new customers and highlights my product to improve its visual appeal and increase profitability.
Your electric cooperative offers solutions, resources and personalized attentionall designed to make your business as energy efficient and cost effective as possible. Register today at to receive our informative Questline newsletter.

14 February 2013

North Coast Business Journal

Dave Zimmerman, Contractor, LLC; Sarah Zimmerman and Dr. Ryan Zimmerman, Westview Veterinary Hospital; Rick Robertson, Croghan Colonial Bank CEO/President; John Fey, Croghan Colonial Bank Commercial Lender

Jennifer Glance, DO, FACOG

Wesley W. Hedges, MD, FACOG

Kathleen Pool, RN, C-EFM, MSN, CNM

F a m i l y

B i r t h i n g

C e n t e r

Westview Veterinary Hospital was originally established over 50 years ago. When Dr. Ryan and Sarah Zimmerman had the opportunity to take over the business in 2011 they saw it as the perfect fit. I thoroughly enjoy being a veterinarian and co-own two other animal hospitals, but it is exciting to own this business as my own, said Dr. Zimmerman. Westview Veterinary Hospital provides medical and surgical care for large and small animals; predominately caring for dogs, cats and horses. Placing an emphasis on preventative medicine and wellness exams, Westview is able to provide progressive treatments and customized preventative care programs with the goal to exceed client expectations. Dr. Zimmerman finds it important to maintain good client communication and positive client oriented services that are tailored to what the client desires. We do not take a cookie cutter approach to medicine, says Dr. Zimmerman. We stay current with treatments that provide the best possible outcomes. The clients perceived value always has to meet or exceed cost. Croghan Colonial Bank has provided us with working capital over the years that has allowed us to expand our business. I look at them as more of a business partner than a lender, says Dr. Zimmerman. They work hard to make sure we can keep expanding our business while carefully evaluating risk.

Starting life together.

At Mercy, we believe the birth of a child is one of lifes most wonderful experiences. Its why we feel truly privileged to be a part of helping so many parents and babies start their lives together, and why we offer comprehensive programs and services for expectant parents. Mercy Tiffin Hospitals Family Birthing Center is a Level I Perinatal Center, a designation that ensures that you and your baby will receive excellent care during your stay. Specially trained nurses staff the birthing center 24 hours a day, ready to help no matter when your little one decides to arrive. Specially trained lactation consultants are also available to nurture that special bond between Mom and baby. Obstetricians Jennifer Glance, DO, FACOG and Wesley W. Hedges, MD, FACOG, and Certified Nurse Midwife Kathleen Pool, RN, C-EFM, MSN, CNM, are on-call seven days a week, 24 hours a day. Mercy OB/GYN Associates Tiffin is currently accepting patients. By choosing Mercy OB/GYN Associates, you will be selecting physicians and nurse midwives who deliver at Mercy Tiffin Hospitals Family Birthing Center. This provides the comfort of knowing that, throughout your pregnancy, you will receive comprehensive, community-based care that is convenient for you and safer for your baby.

Mercy Tiffin Hospital Family Birthing Center 45 St. Lawrence Drive Tiffin, Ohio 44890 419.455.7200 Mercy OB/GYN Associates Tiffin Dr. Wesley Hedges Kathleen Pool, RN, C-EFM, MSN, CNM 1344 W. Seneca Avenue Tiffin, Ohio 44883 419.447.6900 Mercy OB/GYN Associates Tiffin Dr. Jennifer Glance 2495 W. Market Street Tiffin, Ohio 44883 419.455.7880 Relocating to the Seneca Ave. location at end of Februray 2013!

For information about the Family Birthing Center at Mercy Tiffin Hospital, to schedule a tour or sign up for Childbirth Education Classes, please call 419.455.7200.

Tell us what your business does well! John Fey (419) 355-2151

North Coast Business Journal

February 2013


Health Care Reform: What Does it Mean for You? Changes are unique to your situation
Submitted by Mark T. Reilly How health care reform legislation affects you varies greatly depending on your age, who you work for and many other factors. So what does it mean for you? Well, for starters, beginning in 2014, uninsured individuals must buy coverageeither on their own, through an employers plan or through a health insurance exchange or else pay a tax penalty. Meanwhile, insured consumers will continue to enjoy key mandates of the law, such as free preventive care and coverage of adult dependents up to age 26, but at the expense of higher out-of-pocket costs. Below is a list of how health care reform affects a number of common categories. Elderly: The elderly now receive free preventive services under Medicare, annual wellness visits and personalized prevention plan services. Once those with Medicare prescription drug coverage enter the doughnut hole coverage gap, they will be entitled to 50 percent off certain brand-name medications. Medicare beneficiaries earning $85,000 or more will pay higher Part B premiums until 2019. Those with Medicare Advantage plans may lose some benefits or experience an increase in co-payments. Employees of a large company: Employers with 50 or more employees will be required to provide coverage or pay a penalty starting in 2014. Existing coverage packages will be grandfathered in, but new plans have to meet minimum requirements. Caps on out-of-pocket spending are intended to keep costs down. percent of the federal poverty level (about $88,000 for a family of four) will be eligible for subsidies to help buy coverage. The expansion of funding for community health centers, designed to offer free and reduced-cost care, will also provide relief. Children with a pre-existing condition: Group health plans and health insurance issuers may not impose exclusions on coverage for children with pre-existing condition. Provision applies to all employer plans and new plans in the individual market. or through the exchanges can obtain cheaper catastrophic coverage. Individuals who obtain traditional benefits packages will pay less than those who are older than age 26. Starting 2014, individuals age 26 or younger must obtain coverage unless qualified for an exemption.

Reaching over 23,000 readers in five counties every month


NCBJ readers are decision-makers: Nine out of 10 (91%) "make or have influence over purchasing decisions" for their company

Diversified Insurance Service has a valuable resource page on their website that includes information about Health Care Reformit includes an insurance rater that makes getting a quote fast and easy, please visit. You may also contact Mark Reilly of Diversified Insurance Service at (800) 848-2788 for more Adults with a pre-existing information. condition: Starting 2014, adults with pre-existing conditions will be able to obtain individual coverage through an insurance exchange and pay the same rate as other participants in same age group. Insurers cannot place annual or lifetime limits on coverage, nor can they deny coverage or charge higher premiums due to a pre-existing condition. Unemployed and uninsured: Most individuals who are unemployed and uninsured likely qualify for Medicaid under the coverage expansion that began in 2010. The expansion of funding for community health centers, designed to offer free and reduced-cost care, will also provide relief. Certain uninsured individuals with pre-existing conditions can obtain coverage through the temporary high-risk pool as well.

Small-business owners: Organizations with 25 or fewer workers may be eligible for a tax credit to help provide coverage for employees. Those with 50 or more employees must provide benefits or incur a penalty starting in 2014. Small-business owners will be able to buy insurance for employees through Low-income employees: Even insurance marketplaces by 2017. without children or a disability, those among the lowest-income workers Young adults: Children may stay on will be eligible for Medicaid as of their parents policies until age 26. 2014. Those who earn less than 400 Those who buy coverage on their own

16 February 2013

North Coast Business Journal



5:37:24 PM

With Community Hospice Care, its not the destination, but the journey that matters
Rebecca S. Shank, R.N. Executive Director

Proudly Serving Seneca & Huron counties since 1983

Not for Profit - No Patient ever receives a bill for our care

Community Hospice Care

181 E. Perry Street; Tiffin, OH 44883 (419) 447-4040
Visit our website: or contact us via email at:

North Coast Business Journal

February 2013


Providing Personal Health Insurance Solutions

new taxes & regulations

Its time to talk to Payne Nickles.

When its time to think about your business plan...

A ordable coverage and quality health care you and your family can rely on.
Visit our website for a FREE, no-obligation quote.
> Individual and Family Plans > Employee Sponsored Plans > Choice of Top-Rated Companies

Will you need help navigating the wave of changes in business and individual taxes, mandatory health insurance tax and more? Payne Nickles provides broad expertise in federal, state and local tax matters, specializing in complex business and individual situations. Through thoughtful tax planning, we aim to minimize taxes for all of our clients and, for our business clients, maintain the objective of encouraging business development. Tax Planning Services for: Small Business Corporate Partnership Individual Fiduciary Estate & Retirement Plans Non-Profit Entities

P N Payne Nickles & Company

certified public accountants & business advisors
O ces in Fremont, Elmore, Ottawa, Port Clinton, and Whitehouse.

For the expert financial services that your business needs, call one of our two convenient locations: Sandusky Office 419-625-4942 Norwalk Office 419-668-2552


Cut the Cord!

Wireless networks can increase productivity of users and cut reoccuring expense of tradional leased lines. Advanced Computer Connections can help plan, design and implement a secure Wi-Fi network solution to fit your business goals. Services ACC offers: Hot Spots Point to Point Links Corporate Wireless Wireless Broadband Please contact us today to find out how we can help your company grow.

TASTE of the North Coast

February 21, 5 8 pm
Kalahari Convention Center, Sandusky
An evening of culinary delights from your favorite restaurants along with beer and wine tastings from around the world.

The Erie County Chamber of Commerce Brings You...

Buy Early & Save

Advance Sale Tickets (thru Feb. 8): $20 each Includes admission and 15 Food Tasting tickets. ($25 after Feb. 8 and at the door)
Wine & Beer Tasting tickets will be available at the door, as will additional food tasting tickets.

ACCessing the Future... Today!

For tickets call 419-625-6421, or online:

419-668-4080 166 Milan Ave, Norwalk

18 February 2013

North Coast Business Journal

Chamber Calendars for February

Bellevue ChamBer CommerCe
7 16

marBlehead Peninsula ChamBer of CommerCe

7 21 28 Directors Meeting 7:00 pm Danbury Township Building Business After Hours 5 to 7 pm Hosted by: Bayside Comfort Executive Meeting 10:00 am Chamber Office


Ottawa County Chambers Meeting at Oak Harbor Chamber 1:00 p.m. Port Clinton Area Chamber Board Meeting 8:30 am at Chamber Office Main Street Port Clinton Organization Executive Committee 8:30 am at MSPC Office Main Street Port Clinton Design Committee Meeting 8:30 am at MSPC Office Main Street Port Clinton Walleye Festival Committee 8:30 am at MSPC Office Main Street Port Clinton Board Meeting 8:30 am at MSPC Office (Internal Audit Immediately Following) Workshop at Ida Rupp Public Library presented by Cathy Allen 8:30 am Main Street Port Clinton Promotion Committee 8:30 am at MSPC Office

21 26 27

66th Annual Dinner and Awards The Heights/American Legion Dinner 6:30 p.m. Chamber Ambassador 8:00 a.m., Terra State Building B, Room 206 Chamber Board 7:30 a.m., Chamber Office

Mayor Donald Berkey State of the City Monthly luncheon. The Willows Noon, $10.00 per person. RSVP early please Valentines Day Buffet 5:30 p.m. - 8:00 p.m. Twin Lakes Restaurant. $50.00 per couple 25 couple Limit 419.483.2182 by Feb 13th.

12 14

milan ChamBer


15 20 21 26

seneCa regional ChamBer of CommerCe & visitor serviCes

9 13 Casino Royale Doors Open at 6:00 pm. Camden Falls. Fundraiser for Chamber of Commerce. or 419-447-4141 Small Business Basics Seminar 9:30 am to 11:30 am . Free, two-hour seminar Community room Chamber of Commerce. 800-826-2431 Tiffin Area Safety Council 11:30 am at Moose Lodge 1146 N SR 53. Ribbon Cutting SCAT 8:45 am Seneca County Agency Transportation, 3446 S TR 151, Tiffin. Ribbon Cutting @ 9:00 am. Open House 8:30 - 12:30 pm.

erie County ChamBer of CommerCe

5 7 21 Business After Hours 5:15 p.m., American Legion Post 83, 3615 S. Hayes Ave. RSVP February 1st. Ninth Annual Economic Forecast Dr. Ken Mayland Clearview Economics, Inc. 4:00 p.m. at Kalahari. RSVP by February 4th.

54TH Annual Banquet and Awards Celebrate Edison Ohios Statue to Washington St. Anthonys Hall 6:30 p.m. RSVP 419-499-3093

oak harBor ChamBer of CommerCe

21 Board Meeting 7:30amChamber Building

Third Annual Port Clinton area TASTE of the North Coast 5:00 to 8:00 p.m., ChamBer of CommerCe Kalahari Convention Center. Tickets are $20 until 7 Main Street Port Clinton February 8, and $25 thereafter. Economic Restructuring Committee Fortieth Annual University 8:30 am at MSPC Office Business Symposium 5:30 p.m., Cedar Point Center Business After Hours BGSU Firelands. Host: The Beacon The Business of Healthcare 5-&:00 p.m. Co-sponsored by BGSU 1812 Food & Spirits Firelands, EHOVE Career Center, Erie County 8 Port Clinton Area Chamber and Huron City Chambers Benefits Committee Meeting of Commerce. 8:30 am at Chamber Office



sandusky County ChamBer of CommerCe

5, 12, 19, 26 Ohio Local Government Leadership Academy, Time TBD, North Central Ohio Educational Service Center, Tiffin Agricultural Committee 7:30 a.m., Chamber Office

Willard area ChamBer CommerCe

7 23rd Annual Banquet Willard High School 6:00 p.m.


North Coast Business Journal

February 2013


Back Row: Bill Back, MD, Robert Secor, MD, James Rosso, MD, David Jump, DO Front Row: Evillo Domingo, MD, Nancy Verhoff, MD, Alison Winans, PA-C, Alicia Rendon, CNP

Lake Erie Shores & Islands Featured at Major Travel Shows

Lake Erie Shores & Islands (Erie and Ottawa County Visitors Bureaus) was on the road in January promoting the region at several major travel shows. The show season started at the Cincinnati Travel, Sports & Boat show on January 20. This annual show draws more than 50,000 outdoor recreation enthusiasts each year. That same weekend was the AAA Great Vacations Expo held at Veterans Memorial Hall in downtown Columbus. This was the second consecutive year that the Visitors Bureau attended the show with a large group of the regions tourism industry partners. This representation resulted in Lake Erie Shores & Islands being acknowledged as a major sponsor of the show that recorded attendance of 12,700. Participating industry partners included Cedar Point, Goodtime Lake Erie Island Cruises, Jet Express, Kelleys Island Merchants, Lakeside Chautauqua, Miller Ferries, Perrys Victory and International Peace Memorial, Put-in-Bay Chamber of Commerce, Put-in-Bay Tour Train, Put-in-Bay Winery, City of Sandusky & Sandusky Main Street, and Sawmill Creek Resort. Lake Erie Shores & Islands Welcome Center staff was also on hand to promote these and the many other visitor destinations in the region. Lake Erie Shores & Islands has been a part of this annual show since it began in 2009. This year the impact on visitors was likely the best yet with a 40 x 50 space loaded with activities and exhibits to attract attention and engage show visitors. Especially popular was a mini beach created with more than a ton of sand along with beach chairs, beach balls, pails, shells and lots of kids! A new show for the Visitors Bureaus this January was the Chicago Travel & Adventure Show held January 26 and 27 at the Stephens Convention Center near OHare Airport. Cedar Point teamed up with Shores & Islands for this show that attracted more than 17,000 people over the weekend. The response to our booth from the Chicago crowd was extremely positive, as was the familiarity that show attendees had with Cedar Point, our areas indoor waterparks, the Lake Erie islands and other attractions. Based on this response, Shores & Islands has already contracted to do this show again in 2014. Other leisure shows planned for 2013 include the Indianapolis Boat, Sport and Travel Show, Ft. Wayne Boat Show and the Great Lakes Home & Flower Show. The Visitors Bureaus also attend a large number of meeting planner and group market shows throughout the year. More information on these and other marketing efforts is available by calling one of the Lake Erie Shores & Islands Welcome Centers; Port Clinton: 800.441.1271, Sandusky: 800.255.3743.

Trust the expert, caring hands of Mercy providers.

Mercy is committed to providing accessible and convenient primary care services. Mercys primary care providers are dedicated to providing quality medical care to the community, and meeting their patients medical needs. Patients have the option of choosing from five convenient office locations and eight providers. To find out how you can become a Mercy Primary Care patient, please call one of the five office locations.
Mercy Primary Care Willard 1100 Neal Zick Road 419.933.2811 or 419.935.6761 Mercy Primary Care Greenwich 65 W. Main Street 419.752.1811 Mercy Primary Care New Washington 202 W. Mansfield Street 419.492.1300 Mercy Primary Care Shiloh 21 W. Main Street 419.896.3844 Mercy Primary Care Plymouth 25 Spring Street 419.687.5781
Members of Mercy Medical Partners

St. Anne St. Charles St. Vincent Childrens Defiance Tiffin Willard
2012 Mercy

20 February 2013

North Coast Business Journal

Make Tracks for Bellevues Mad River & NKP Railroad Society Museum
Tucked away just South of downtown Bellevue on a historic plot of land is a wealth of local history which is preserved and presented at the Mad River & NKP Railroad Society Museum. Located at 253 Southwest Street, this compact yet extensive collection of railroad history began in 1976 as the Citys lasting Bicentennial Project. Starting with one wooden caboose and large dreams, a fledgling group of railroad enthusiasts began building a project that has spanned three decades and grown to become a nationally known and respected institution. The groups name honors the Mad River and Lake Erie Railroad, the first one chartered in Ohio and also the Nickel Plate Road which is the local railroad that placed Bellevue on the map in the late 1880s when major shops and division point were located here. The site the museum is built on is the former location of Henry Flaglers mansion. Flagler was one of the major investors of the Standard Oil Company and he then went on to develop Florida by building the Florida East Coast Railroad which opened the area for tourist travelers. The museum collection includes locomotives both steam and diesel, freight and passenger cars, cabooses and unique items such as a V blade snow plow, an operational 200 ton wrecker and the first dome passenger car built in the United States. Many of the cars contain displays that interpret various aspects of railroad history. The museum also sports a restored depot, watchmans tower and Section House. Making this museum collection unique is the fact that you can climb into the locomotive cabs, sit in the Engineers seat or step into the cabooses and see how the early Conductors worked and lived when on the road. A modern passenger coach, sleeper car, dome and dining car portray passenger travel in the late 1940s-50s era before the automobile became the preferred travel mode and took the passengers away from the rails. There is something to interest everyone visiting, from old paper documents regarding the operations of trains to the china and silver settings used on the luxury passenger cars, to track maintenance and how communication has developed from early lamps and hand signals to modern radio communications between crews and dispatchers. The museum has a three track coach yard for storage of privately-owned rail equipment, a former Lakeshore & Michigan Southern Railroad freight house which now serves as the Societys offices, a pole barn that covers two tracks for large restorations, and the Monument Station that was formerly a cemetery monument cutting plant which now houses a large collection of displays including two cabooses and a full-size replica of the Sandusky, the first locomotive owned by the Mad River and Lake Erie railroad which linked Sandusky and Bellevue. The Mad River and NKP Railroad Society Inc. was incorporated in Ohio as a 501(c)(3) non-profit educational institution and in fulfilling this mission, the museum conducts many school-tour field trips as well as conducts courses for earning the railroad merit badge for the Boy Scouts of America. The museum is also a major supporter of the nationally known Operation Lifesaver Grade Crossing Safety Educational Program. In recent years many resources have been spent in preserving and restoring the rolling stock. Display committees also work with the curatorial staff to develop new displays to keep a fresh look on the inside of the equipment and buildings. The Society houses an archives and library for research. Several events are scheduled throughout the year to raise funds to sustain the collection and preserve the equipment. One of the most popular is the Dinner in the Diner events. These full-course meals are prepared by our Executive Chef in an approved kitchen facility and then are served in the dining car by our volunteer staff in the traditional firstclass style once so common on the long distance passenger trains. We can accommodate a 48 person seating and each dinner event has a set theme from the hospitality room through the dinner to dessert. These dinners are available to the public and are advertised on the Society website. The museum sponsors other events throughout the year such as our large annual Collector Car Show and periodic hosting of the national conventions of several rail groups. New in 2012 was the generous donation of all the former land of the Bellevue Farmers Cooperative grain elevator. Sunrise Cooperative, the last owner of the property had cleared it of the metal grain bins leaving only the two iconic red and white checkerboard painted concrete silos on the Gardner Street parcel. This property gives the museum much room for expansion and also a metal office building to be used as the new home for the archival collection and research facility. Also donated were parcels owned by Stephen Kemper, one being the former Kemper Iron and Metal business property on Monroe Street. This area has been developed into the Kemper Rail Park, a raised concrete platform equipped with benches and trash receptacles for rail enthusiasts to spend time and watch the trains coming and going in all four directions. Another parcel donated by Kemper on Southwest Street will be utilized for additional museum parking and special events. 2012 also saw the arrival of NKP 765, a mainline steam locomotive owned by the City of Fort Wayne Indiana and restored to operation by the Fort Wayne Railroad Historical Society. The locomotive and passenger train were in Bellevue for several weekends worth of trips for employees of the Norfolk Southern Railway and their families. These round trips to Bucyrus and return brought many hundreds of railfans to town to watch, photograph and video the excursion train. These people also patronized the museum, local restaurants and area hotels adding much to our local economy. The Mad River & NKP Railroad Museum is located at 253 Southwest Street in Bellevue Ohio while the mailing address is: 233 York Street Bellevue OH 44811-1377. Phone: 419483-2222. Schedules, admissions, directions and special events information can be found at: www.madrivermuseum. org and we are also on Facebook linked from the webpage. Please visit us soon and come back often!

Huron County Chamber of Commerce 12th Annual


Cooking, dance & tumbling, martial arts, cupcake & cake decorating demos! NEW!! Wedding Showcase! Invitations, cakes, flowers and so much more! See full schedule at

Norwalk Middle School, 64 Christie Ave. FREE DEMOS

Saturday, February 23rd

10 am - 4 pm

North Coast Business Journal

February 2013


The Well-Booked Business

The Well-Booked Business By Cathy Allen For the last few years, I have been making my way through the b o o k s recommended in The 100 Best Business Books of All Time: What They Say, Why They Matter and How They Can Help You by Jack Covert and Todd Satterstein (Penguin Books, 2009). I had never heard of this months book before finding it in the chapter on leadership, but it seemed like a whimsical bit of fun I would enjoy so I picked it up. Now that I have read it, I see why it appears in the best-ever list: it is really good. Full of surprises, this book can help anyone to improve their ability to persuade others by looking at their own credibility, focusing on their message, understanding their audience and embracing storytelling as a method of communication that rises way above fact-filled presentations, memos and reports. The Story Factor: Inspiration, Influence and Persuasion Through the Art of Storytelling by Annette Simmons, Basic Books, Revised Edition 2006 SUMMARY: This one is first and foremost a book about influence what it is and how to have it. No matter how well reasoned, reports full of facts never move people as well as a good story does, especially one that is true, timely, and delivered with skill. Story helps us connect with people by showing a personal side. It creates a context for feelings and logic to comfortably co-exist. While techniques for good storytelling are included, the authors primary point is that a lack of authenticity can never be papered over. If we disrespect the people we seek to influence, they will know it, so lets focus on fixing that first. KEY LEARNINGS: There are six influential story types that help us move beyond facts (which most people are saturated with) and build trust. They are: 1) the who I am story, 2) the why I am here story, 3) the vision story, 4) the teaching story, 5) the values-in-action story and 6) the I know what you are thinking story. Not until people have faith in you and your ideas are they likely to follow you, so learn to prepare a good story. The facts and figures can come later. Stories are a less confrontational way to speak truth to someone who may resist. Stories have more feeling in them than mere examples do and they are therefore more powerful. A good story opens the door of possibility in the listeners mind. It allows them to reframe their own thoughts and stories by providing an alternate point of view. A direct challenge cannot accomplish the same. Stories create the context in which to understand or process a series of facts. Story has power to get people to change their views by touching their emotion and providing a safety zone for backtracking. Stories illustrate, make it easier to deliver bad news (especially to supervisors), and change the mood in the room. Authenticity matters storytellers must have integrity and congruence across all the ways they communicate. While storytelling techniques can be learned, the most important is to always be truthful. Only then can practice improve effectiveness. Gestures, facial expressions, body language, timing and tone can all be mastered, but only by those who are expressing their honest views. When we can connect to the selfinterest of those we seek to influence, we are ahead. We can use story to pull people toward us whereas facts and appeals to logic leave people cold and unmotivated. A good story creates connection, opening the door to persuasion. We put ourselves at a disadvantage when we try to convince before building the bridge. Story can put a lot of pieces together, or demonstrate the path you took to your conclusions. How long should it take to gain a consensus agreement for the approach you advocate? It depends on whether you count implementation time. Agreements quickly reached may not last even if they are right. When we are focused on influencing behavior, we must take time with the decisionmaking process. Putting attention on differences on the varying stories among individuals in a group -- can reduce emotions and lead to increased support for the eventual decision. Its nearly impossible to influence someone who knows you have judged them harshly, so the starting point is to find a way to not approach others as adversaries. Simmons provides advice for dealing with those who are cynical, resentful, jealous, hopeless, apathetic or greedy, but the most important strategy is to be sure that your inner intentions match your outer affect by addressing your real attitude toward others before trying to influence them. Trying to hide our true feelings rarely works. People can only change their minds about something when it is safe to do so. One sure route to the comfort zone is through the therapeutic sense that weve been heard. As we listen, we give someone space to consider their ideas and perhaps reorganize them on their own. But the listening must come from genuine interest. Anything else will cause the listener to perceive that they are being manipulated and keep the storyteller from learning. After cautioning again that technique can not mask a lack of authenticity, the author provides a series of helpful guidelines including, 1) dont act superior, 2) dont bore your listeners, 3) dont scare people or make them feel guilty, 4) be intriguing and captivating, 5) connect at a human level, and 6) leave people feeling hopeful. Those who tell stories (in word and deed) have more reach and influence than policy manuals and entrenched organizational culture. Telling and living positive stories lifts people up and promotes more cooperation in the long run than fear ever will. Stories that identify fault and blame do not motivate. Yielding to the temptation to spin a story by choosing only facts that support your case will backfire in the end. The ability to successfully choose and use stories can be sharpened through practice and also through introspection. Good storytellers pay attention to what they like or find memorable as they listen to others tell stories. Offering sincere appreciation helps imprint good technique on our brains. TOOLS: The book contains an appendix listing storytelling conferences, festivals, internet resources and higher education programs. Local Consultant Cathy Allen celebrates her life-long love of books at She invites visitors to download her twopage summaries, comment on her blog or connect to a fabulous network of independent booksellers.

The Patient Experience at The Bellevue Hospital

High Five!!

The Bellevue Hospital has once again been recognized as a national leader in customer satisfaction by HealthGrades - a leading healthcare rating organization. We are ONE of 21 hospitals nationally --- and the Only ONE in Ohio -- ranked in the Top 5% for the Outstanding Patient Experience Award for the fifth year in a row! We continue to be dedicated to delivering an Award-Winning Experience to every patient!

TOP 5% in the Nation - Fifth Year in a row.

1400 West Main Street, Bellevue, Ohio 44811 419.483.4040

22 February 2013

North Coast Business Journal

Landmark Showboat is the Theme for Huron Recognition Banquet

By Sheila Ehrhardt, Director Huron Chamber of Commerce Four years ago the Huron Chamber of Commerce brought back the tradition of a Recognition Night awards banquet. This is our way of paying tribute to those who make our community so special. All Huronites are invited and encouraged to attend. Anyone who has lived here for some time has fond memories of the Showboat Restaurant. And so do we! The Huron landmark is the theme for this years Celebrate Huron event, planned for Saturday, March 9. Rick Mesenburg is hosting the gala evening at his Plaza Place, 545 Cleveland Road W. Coincidently, his parents were co-founders of the unique dining room with a view, along with June and Jake Claus. Well have an elegant menu with lots of Showboat touches, including their signature prime rib, and a wall of vintage pictures of the unusual building which stood at the foot of the Huron pier. There will be a giant raffle and a trivia contest that will allow guests to share their Showboat memories of a lifetime. A Business Showcase will kick off the evenings events. A big hit last year was the professional casino we brought in and were making it even bigger this year. Those attending will receive complimentary chips for gaming with the purchase of their dinner tickets. At the end of the evening, all winning chips will be turned into raffle tickets that will give the players a chance at some spectacular large-ticket prizes. We invite your nominations for man and woman of the year, as well as other area residents who have helped improve our Huron lifestyle. To nominate someone, simply submit their name, address and phone number, and a paragraph listing the reasons for the nomination, along with your name and phone number to the Chamber office, 509 Huron St. Deadline for nominations is Friday, March 1. Reservations are required, with tickets $30 each. 419-433-5700.

The Showboat Restaurant was famous for its prime rib and seafood buffet. It is the theme for the Huron Chambers annual recognition night banquet on Sat., March 9 Photo provided by Tom Hartley

Fisher-Titus Home Health Center Named as a Top Agency of the 2012 HomeCare Elite
Fisher-Titus Medical Centers Home Health Center recently was named a Top Agency of the 2012 HomeCare Elite, a compilation of the topperforming home health agencies in the United States. Now in its seventh year, the HomeCare Elite identifies the top 25 percent of Medicarecertified agencies and further highlights the top 100 and top 500 agencies overall. Winners are ranked by an analysis of publicly available performance measures in quality outcomes, process measure implementation, patient experience (Home Health CAHPS), quality improvement, and financial performance. Our Fisher-Titus Home Health team works together with an ultimate goal--to assist patients in managing their current health situation, and to teach that patient the information necessary to manage it long term, said Debbi Cullen, director of the Fisher-Titus Home Health Center. It is that dedication to helping the patient which has helped Fisher-Titus to achieve recognition as one of the HomeCare Elite. The Fisher-Titus Home Health Center provides skilled services to residents of Huron and Erie counties and portions of Sandusky, Seneca, Lorain, northern Richland and northern Ashland counties. Our nurses provide care for patients of all ages, including the infant who needs weight and wellness checks, the child or adult recuperating from injury or illness, or someone with an acute condition. The Home Health Center is a Medicare-certified agency with the Ohio Department of Health and is a member of and adheres to the professional standards of the Ohio Council for Home Care and the National Association for Home Care. The 2012 HomeCare Elite winners demonstrate a commitment to providing patient-centered care and serving as leaders in the home health community. Their success offers datadriven proof of being well-managed and high quality care providers to hospitals, managed care organizations, ACOs, and other potential referral partners across the healthcare continuum, said Susan L. Henricks, President and COO of National Research Corporation, the parent company of OCS HomeCare. Again, this year, we updated our methodology to reflect the rapidly evolving qualityfocused healthcare landscape and national value-based purchasing trends. We congratulate Fisher-Titus Medical Center on being recognized as a top home care agency. The HomeCare Elite is the only performance recognition of its kind in the home health profession. The 2012HomeCare Elite is co-sponsored by National Research Corporation (also known as OCS HomeCare), the leading provider of cross-continuum healthcare metrics and analytics, and DecisionHealth, the publisher of the industrys most respected independent newsletter Home; Health Line. The data used for this analysis were compiled from publicly available information. The entire list of 2012HomeCare Elite agencies can be downloaded by visiting the National Research Corporation website at www. HomeCare Elite recognition continues to gain importance given the increased regulatory mandates and the threat of shrinking reimbursement revenue. Home health agencies that have earned recognition among the HomeCare Elite demonstrated that they not only can adapt to an evolving marketplace but continue to excel in clinical, patient experience, quality improvement and financial outcomes, said Marci Heydt, Product Manager for the postacute care business group of DecisionHealth. About National Research Corporation and OCS HomeCare OCS HomeCare is a product of National Research Corporation. For more than 30 years, National Corporation (NASDAQ: NRCI) has been at the forefront of patientcentered care. Today the companys focus on empowering customercentric healthcare across the continuum extends patient-centered care to incorporate families, communities, employees, senior housing residents and other stakeholders. Currently recognized by Modern Healthcare as the largest patient satisfaction measurement firm in the U.S., National Research is dedicated to representing the true voice of patients and other healthcare stakeholders. This integration of cross-continuum metrics and analytics uncovers insights for effective performance improvement, quality measurement, care transitions, and many other factors that impact population health management.

North Coast Business Journal

February 2013


Human Resources Managing an Intergenerational Workforce

By Steven J. Krisfalusy Sr. Consultant/ Managing Partner SJK Beringer Group For the first time in history, businesses can have 4 different generations in house or in the labor pool at one time. Baby Boomers who are between the These issues already ages 44-62; born 1946-1964 have a impact recruiting, work perspective of Live to work. r e t e n t i o n , They usually did not follow a time technology usage, clock and often worked 7 days a week. internal communications, succession They believe in putting in personal planning and much more. face time. Women entered the workforce in large numbers from this Intergenerational issues are growing group. This group has a harder time and in the next 2-5 years there will be understanding or accepting the tremendous changes to how we behavior of Gen X & Ys especially manage that work force. Global when technology replaces that face Corporations already have this as a time expectation. Many business high priority issue. It is simply a cultures and procedures have been matter of time when the small to drafted by this group. medium business community gets on board. I hope sharing some of our Gen Xers who are between the ages research in this article will open a few of ages 28-43; born 1965-1980 have a eyes. work perspective of Work to live. They often limit their work time and A recent statement by the Society for believe that work should not define Human Resource Management their lives. Dual earner couples (SHRM) sums it up well: become the norm. A common The knowledge, skills and workplace behavior can be a good enough attributes possessed by todays mind set or procrastination. They intergenerational workforce present want to be able to shut work off when multiple challenges and opportunities it is personal time. to business leaders. Smart employers realize that one of the keys to growing Millennials /Gen Y who are between and succeeding in an increasingly the ages 8-27; born 1981-2000 have a competitive global marketplace is work perspective of Work my way. recruiting and managing talent drawn There is little company loyalty in this from workers of all ages. generation in comparison to the Leading -- and successfully managing veterans. They tend to be devoted to -- an inter-generational workforce is a their own careers, not to their business imperative that few companies. They desire meaningful organizations can ignore. work and often find busy work to be a waste of time & effort. This is the One key aspect to all of this is to generation that will be or demand a have a solid understanding of the dramatically different culture & a different philosophies of each better defined career path. Changing generation. What motivates them is jobs multiple times is not a concern dramatically different. How they want nor is money a top priority. In some to communicate and use technology cases we have seen that compensation is vastly different for the Gen Ys. was reduced & replaced by something that is more fun. To help you better understand the mind sets you are dealing with, here As you can see, the differences are are some summaries of each dramatic and the way we generations work perspectives: communicated with the Baby Boomers Veterans who are between the ages 63-86; born 1922-1945 grew up with a work perspective of Company loyalty. They believed theyd work for the same company their entire career. Many today feel abandoned. Resistance to change is usually high and that is partially due to comfort zone or job security concerns. simply wont work well with the Millennials. Hard copy reports versus all e-version; quick texts/emails versus face-face are more time efficient in their thinking. Direct conflicts in philosophies during the multi-year transition process will be a key success factor for businesses to address for their future success. There are no clear or simple answers. The solutions must be integrated and include technology collaboration and even some negotiations yes negotiations especially during the transition period. We have found that there is one common problem that can be addressed. When you are asking people to change the culture they are entrenched in themselves is guaranteed to meet resistance at a minimum. Words like comfort zones, job security and resistance to change will hinder success. We believe that by having a 3rd party facilitator orchestrate these efforts will deliver quicker, unbiased results that will more effectively drive the ultimate cultural transitions while allowing a collaborative environment that is productive. We are currently helping deliver solutions for these issues and continuing our research that we will share with you in future articles. SJK Beringer Group is a diverse team of experts that have advised & implemented solutions on HR & Management issues throughout the Midwest since 1985.

24 February 2013

North Coast Business Journal

Bellevues Dancing Fox Cabin: A Non-Traditional Recipe for Unusual Living

Paul and Janell Davenport of rural Bellevue, Ohio would like to share a recipe with anyone interested in sampling something very different in life. First you must locate within your personal cupboards some of the following tools; desire, creativity and above all resolve. In a large vessel you begin by blending together only finely selected heirloom ingredients. These consist of 2.3 tons of vintage barn beams, 1,071 pounds of old barn siding, 146 well preserved 1800s granary boards, several heaping cups of rusty corrugated metal roofing, a handful of old windows, a few slices of antique slate chalkboards, several quarts of sweat, a few occasional choice words and pinches of whatever else you think may add a flavorful twist. When these are all thoroughly mixed in proper proportions you next knead them together until the consistency allows you to form them into any shape you desire. (They elected something along the lines of a gingerbread house gone primitive.) Once you have fashioned the mold into shape you may then liberally sprinkle it with savory herbs and spices like passion, love and warmth. For the finale, add small dollops of colorful things from flowers, weeds, keepsakes or aged linen cloth. You now must be patient and allow it to slowly rise over a 14 month period (good stuff takes time!). Then at last you are ready to share your concoction with family, friends and new acquaintances from afar. Paul and Janell call their highly unusual but delectable offering the Dancing Fox Cabin. You may ask, What precisely is a Dancing Fox Cabin? The Dancing Fox Cabin is a conceptualized version of an early Ohio settlers prairie cabin, a demonstration of repurposing and re-claiming on a grand scale (the entire structure is comprised of 95 % reclaimed materials), a rustic but wellappointed accommodation for travelers on a daily or extended stay habitation, named in tribute to a mythological Native American and as an inspiration for others to emulate. Although not nestled deeply in a forested sanctuary, the cabins northcentral Ohio farmland location does appropriately lend itself to an early prairie cabin setting. When one first sees its exterior you will immediately understand you are viewing something truly different. The old rusty metal roofing protecting the porch will serenade you when its raining, the rough-hewn porch posts stand like wizened old sentinels, a weathered whatnot cupboard lazily squatting on the porch and of coursea vintage barn door entry. These and numerous other demonstrations of uniqueness will beckon you to peer deeper into its interior. When you do draw back that ole door and cross the threshold you will discover an uncompromising

wow factor. As your eyes rove about not knowing which area to feast upon first, you will discover items like a hand-made saw-buck dining table, distressed white-washed wood clad walls, exposed beams, a queen-size log-framed bunk bed, a black bear rug wall hanging, a rustic pie safe, 20-pane wavy glass windows, a shower lined with antique slate chalkboards and a primitive- style wooden fireplace chimney. The entire interiors ambiance will transfer you back in time to a place of simple living, tranquil thoughts and afford the opportunity to capture a quiet reflective moments for yourself. All of this but with every creature comfort modern travelers expect. Todays words such as re-cycled,

re-purposed, reclaimed and ecofriendly are more than mere buzz words. They are now the vibrant sprouts of a new way of thinking and living. With ever growing momentum, our American throw-away mentality is being usurped by one of awareness and genuine concern about our planets health. These new attitudes allow for creating something new, useable and meaningful from something old. They were the beginnings of Dancing Fox Cabin. The cabins bucolic rural location is very convenient to all the wideranging activities and attractions Ohio has to offer. Submitted by Paul and Janell Davenport www.dancingfoxcabin. com.

Fisher-Titus Named Platinum Fit-Friendly Company

Poor diet and lack of exercise two major contributors to risk of heart disease are responsible for at least 25 percent of health-care costs incurred by working adults. It is estimated 2530 percent of companies annual medical costs are spent on employees with excess health risk defined in large part by their risk for cardiovascular disease. Worksite wellness programs are a proven strategy to prevent the major risk factors for cardiovascular disease. By creating a wellness environment, companies can help lower health-care costs and protect its most important resource their employees. The American Heart Association (AHA) recently honored Fisher-Titus for the second time with its highest tier of recognition as a Platinum FitFriendly Company for its continuing employee wellness efforts. Physical activity and employee wellness are important priorities at Fisher-Titus Medical Center. We are honored and excited to be recognized by the American Heart Association as a Platinum FitFriendly Company, said Lorna Strayer, Fisher-Titus Executive Vice President. Fisher-Titus Medical Center uses multiple tools to promote healthy lifestyles, including an Employee Wellness Committee, to provide value-added benefits with the goal of impacting the overall health and fitness of its employees. Ongoing initiatives include smoking cessation programs; an annual employee health and wellness fair; nutritional programs; employee involvement community health walks; membership discounts at fitness facilities; and healthy choices in the hospital cafeteria. Pictured: Emily Hawkins (left), American Heart Association Heart Walk Director, presents the Platinum Fit Friendly Recognition to Lorna Strayer, executive vice president at Fisher-Titus.

North Coast Business Journal

February 2013


Girls Night Out Co-founders Distribute Proceeds of Recent Fund Raiser

Doug and Gretchen Studer, co-founders of Girls Night Out, recently distributed a total of $46,000 from funds raised at the 2012 Girls Night Out event to Cancer Services, Fisher-Titus Medical Centers Mammography Fund, Firelands Regional Medical Center Cancer Program Fund and North Coast Cancer Foundation. Pictured from left are Doug Studer, co-founder, Girls Night Out; Lata Stefano, president, Cancer Services Board of Directors, Martin Tursky, president and CEO, Firelands Regional Medical Center; Kimberly Schreiner, director of oncology services, University Hospitals Seidman Cancer Center at Firelands Regional Medical Center; Deborah Miller, executive director, North Coast Cancer Foundation; Johnna Young, marketing/public relations specialist, Fisher-Titus Medical Center; Patrick J. Martin, president and CEO of Fisher-Titus Medical Center and Gretchen Studer, co-founder, Girls Night Out. Girls Night Out is a regional womens event in its eighth year of raising money for four local cancer charities Cancer Services of Erie County, Fisher-Titus Medical Center Mammography Fund, Firelands Regional Medical Center Cancer Program Fund and North Coast Cancer Foundation. In 2012, a record 1,700 women attended the GNO evening of fun and fund raisinga 25% increase from the 2011 event.

Mark Advertising Wins International Awards

Mark Advertising, 1600 Fifth Street, Sandusky, was recently the recipient of two Davey Awards. The local agency received a Gold Award in the category of Financial Services and a Silver Award in the category of Web Graphics for their development of, an e-commerce and content management systembased website created for a consulting company that offers marketing and social media services to credit unions. The annual International Davey Awards honors the finest creative work from the best small firms, agencies and companies worldwide. The Davey is sanctioned and judged by the International Academy of the Visual Arts, an invitation only body consisting of top-tier professionals from a Whos Who of acclaimed media, advertising, and marketing firms. The 2012 Davey Awards featured over 4,000 entries internationally. Shelly Chesbro, president of Mark Advertising, remarked, Our staff takes great pride in creating websites, print and multi-media projects which exceed our competitions. To be recognized with not one, but two Daveys, is a

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r Ou t ou b w ates A e sk N ge R ms! A a a tg ogr r Mo Pr &

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true testament to the talent available at Mark. Proudly serving northern Ohio for over 45 years, the entire staff at Mark Advertising is honored to be a part of this esteemed recognition.

Sandusky Office 207 W. Wash. Row Sandusky (419) 626-5576

Port Clinton Office 1840 E. Perry St. Port Clinton (419) 734-5568

Also Serving - Lorain - Amherst - Avon

26 February 2013

North Coast Business Journal

More than 400 South Central Elementary School students kindergarten through sixth grade got their motors running when COSI (Center of Science and Industry) brought its traveling program, The Incredible Human Machine, to the elementary school gymnasium in fall 2012. This innovative, interactive program is designed to stimulate the imaginations of students by comparing the inner working of the human body to an engine. Funding for South Centrals COSI On Wheels program was made possible through FisherTitus Medical Centers 2012 Health Education Grant Program. We have been receiving these grants since the program started in 1996 and it allows us to do programs such as COSI On Wheels that we might not be able to do otherwise, said Bryan Oney, a science teacher at South Central Middle School. Especially in todays economy, we are thankful to have this grant to bring interactive, fun curriculum to our students. This is just one example of how Fisher-Titus Medical Centers Health Education Grants were used in 2012. Nine local schools were better able to achieve goals and make math, science and health education fun for their students. Fisher-Titus Medical Centers Health Education Grant Distribution Program was established to fund innovative educational programs in the areas of math, science and health for schools in the Fisher-Titus service area. Each year we are pleased with the ways in which the school districts utilize their money, said Patrick J. Martin, Fisher-Titus president.

Fisher-Titus Awards Area Schools Almost $27,000 in Education Grants

Since 1996, 157 grants have been awarded through this program. Every year, Fisher-Titus awards local school districts health education grants. During a luncheon ceremony Thursday, Jan. 17 at Fisher-Titus Medical Center, the Medical Center awarded this years grants to 9 local school districts, totaling $26,880. More than $714,800 has been distributed in the 17 years the program has been in existence, according to Virginia Poling of Fisher-Titus Medical Centers Board of Directors. Fisher-Titus Medical Centers vision is to enhance the safety and quality of life of each person we serve and our board, medical staff and employees believe that enhancing the educational foundation of our schools makes the entire region a better place to live, work and worship, Poling said. This year $26,880 was distributed to Berlin-Milan Local Schools, Monroeville Local Schools, New London Local Schools, Norwalk City Schools, Norwalk Catholic School, South Central Local Schools, Wellington Local Schools, Western Reserve Local Schools and Willard City Schools. Applicants were required to submit a grant proposal to Fisher-Titus that included a detailed explanation of the project to be funded. Grants were approved by the Fisher-Titus Medical Center board of directors. Under this program, school districts may receive grants up to $3,000. During the luncheon, each recipient presented a brief summary of the program last years grant funded.

Representatives from Fisher-Titus Medical Center and each school pictured from left to right are Patrick J. Martin, Fisher-Titus President; Jeff Ritz, Willard City Schools; Thomas Roth, Edison Local Schools; Dennis Doughty, Norwalk City Schools; Bob Butler, Monroeville Local Schools; Dr. Wayne Babcanec, Norwalk Catholic School; David Brand, South Central Local Schools; Carol Girton, New London Schools; John Nolan, Wellington Schools; and Lisa Border, Western Reserve Local School District.

Fisher-Titus Medical Center Announces the Arrival of The Newest Technology in Surgery: Da Vinci Si Surgical System
Fisher-Titus Medical Center is introducing a new member to its surgery team: the da Vinci Surgical Robot, according to Patrick J. Martin, Fisher-Titus president and CEO. Fisher-Titus is the first hospital in the area to acquire this level of surgical technology and one of 42 hospitals in Ohio to offer it, the closest being Wooster Community Hospital, Fairview Hospital and Southwest General Health Center in Clevelands western suburbs, Blanchard Valley Medical Center in Findlay, and St. Vincent Mercy Medical Center in Toledo. The da Vinci Systems robotic platform provides our surgeons with unparalleled precision, dexterity and control that enable a minimally invasive approach for many complex surgical procedures, said Martin. We believe that this state-of-the-art technology will help us provide the best possible patient outcomes and is proof of our commitment to provide our communitys access to the latest advancements in minimally invasive surgery. Martin also announced Eric Schmidt, M.D., a board certified general surgeon, has been named medical director of robotic surgery at Fisher-Titus. Dr. Schmidt has been an active member of our medical staff for 19 years, said Martin. He currently serves as chairman of our cancer committee and served as chairman of our trauma committee leading the teams efforts to be designated a Level 3 Trauma Center in 2009. Though it is often called a robot, da Vinci cannot act on its own, said Dr. Schmidt. The surgery is performed entirely by the doctor. He or she controls the da Vinci System, which translates all hand movements into smaller, more precise movements of tiny instruments, allowing the doctor to performs complex procedures through just a few tiny openings in the patient. This minimally invasive approach benefits the patient will less pain and blood loss, a faster recovery, and a quicker return to daily activities. It was exciting to see the enthusiasm of our physicians as they tested the da Vinci simulator that was on site last year, said Leslie Stoneham, chairman of the Fisher-Titus board of directors. While observing our surgeons use the technology, I was impressed to see how the systems 3-D camera enhanced their vision and the robotic arms extended their wrists allowing them to rotate an instrument 360 degrees. The robot is approved for over 140 surgical procedures, many that can be performed at FisherTitus including general surgery, gynecological, ENT (ears, nose, throat), urologic, and thoracic procedures. Currently physicians who specialize in general

surgery and gynecologic surgery are undergoing training using the technology and will begin offering robotic surgery to patients in mid to late February. The Fisher-Titus specialized team of surgical nurses and support staff also are receiving advanced training in robotics. I join our surgical teams enthusiasm in bringing this level of care to our community, enhancing the safety and quality of care we are able to provide patients right here where they live, said Stoneham.

North Coast Business Journal

February 2013


The Citizens Banking Company Announces Promotions and New Hires

James O. Miller, President and Chief Executive Officer of The Citizens Banking Company is pleased to announce the following promotions: Dennis Shaffer, Senior Commercial Lender and leader of the banks Columbus-Urbana market, has been promoted to Executive Vice P r e s i d e n t , Commercial Lending for The SHAFFER Citizens Banking Company and Senior Vice President of First Citizens Banc Corp. In his expanded role, Shaffer will oversee commercial lending across the company and continue to lead business development in the Columbus-Urbana market. Shaffer joined the company in 2009 and has over 25 years of experience in the finance industry. He earned his bachelors in Journalism with public relations specialty from The Ohio State University and is a graduate of the Graduate Banking School, Madison, WI. Shaffer currently serves as a Foundation Board Member for The Buckeye Ranch and is a board member of the Cancer Support Community of Central Ohio. He resides in Galena, Ohio with his wife, Lora. for the past 10 years. He earned his undergraduate degree from Notre Dame and his Juris Doctorate from the University of Toledo. McGookey is currently serving on the Sandusky Library & Follett House Museum Foundation board. He resides in Sandusky, Ohio with his wife, Anne. Douglas Greulich has been promoted to Senior Vice P r e s i d e n t , Investment Officer and Cashier of The Citizens Banking Company. He has over 20 years banking experience with Citizens and GREULICH previously held positions in audit and accounting. Greulich holds his bachelors of science in business administration, specializing in finance, from Bowling Green State University and is a graduate of the ABA Graduate School of Bank Investments and Financial Management at the University of South Carolina. He, his wife Jodi and two daughters reside in Huron. John Lane has been promoted to Senior Vice President, Special Assets, of The Citizens Banking Company. Lane earned his bachelors degree in engineering management from LANE the United States Military Academy at West Point and his masters degree of business administration from Duke University. He resides in Peninsula, Ohio. Management and two children. will also serve as Senior Vice Misty Baker has President, Risk joined The Citizens Management for Banking Company First Citizens Banc as Vice President, Corp. Betts brings a Credit Workout strong background Officer. Baker is a in banking, most graduate of recently as Bowling Green President of First BETTS State University BAKER National Bank of with a bachelors Grant Park, Illinois. in business administration, He earned his bachelors degree in specializing in finance. She business and accounting 11:18:48 AM volunteers with Hands on Northeast from ncbj1111AHAC.pdf 11/2/11 Eastern Illinois University. He Ohio and lives in Middleburg resides in Milan with his wife and Heights.

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James McGookey has been promoted to Executive Vice President, General Counsel and Corporate Secretary of The Citizens Banking Company and Senior Vice President of First Citizens Banc MCGOOKEY John Betts has joined The Citizens Corp. McGookey Banking Company as Senior Vice has provided counsel for the bank President responsible for Risk

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28 February 2013

North Coast Business Journal

On The Move
Ohio Business College Hires Elizabeth Truxell
Tri-State Educational Systems, Inc. (the parent company of Ohio Business College) is pleased to announce the hiring of Elizabeth Truxell to the newly-created position of Media C o o r d i n a t o r. Truxell will work TRUXELL from the corporate office in Sandusky and will coordinate media for five schools, including Sandusky, Sheffield Village, Hilliard, Dayton and Middletown. Truxell has extensive experience in the marketing field, most recently serving as Marketing Director at the Bellevue Healthcare Group. She has worked in both sales and public relations, making her a well-rounded addition to the marketing team. Kim Sponseller, Marketing Director at Tri-State, offered: I am very pleased to welcome Elizabeth Truxell to our marketing team. She will serve a very important role as we seek to increase Ohio Business College brand awareness and grow student enrollment. Truxell is originally from Loudonville, but has spent the last 20+ years in the Sandusky area, where she lives with her husband Scott and their daughter Ashley.

Lisa Williams joins Memorial Hospital Board of Directors

Lisa Williams, Senior Vice President for Academic and Student Affairs at Terra State C o m m u n i t y College, was recently elected to the Memorial Hospital Board of WILLIAMS Directors. Williams began her term as board member in January 2013. Lisa Williams began as the Senior Vice President for Academic and Student Affairs at Terra State Community College on July 1, 2012. Since January, 2009, she was the Vice President for Academic Affairs at Terra State. Prior to her position at Terra, Williams was the Associate Dean of Health Careers and Sciences for the Eastern Campus of Cuyahoga Community College in Cleveland, Ohio. Williams is currently pursuing her doctorate in higher education administration from The University of Toledo. She earned both her Master of Science and Bachelor of Science from the University of Akron, and her Associate of Applied Science as a Physician Assistant from Cuyahoga Community College. Williams has been active in various state and regional organizations in higher education and community organizations including the Ohio Association of Community Colleges Chief Academic Affairs Officers, Kiwanis International, and as an executive board member for the ACE Ohio Womens Network. Williams has lived in Fremont for the past four years. She has two grown sons. The Memorial Hospital Board of Directors is the governing body of Memorial Hospital. It is a volunteer board made up of community and health care leaders. For more information, visit

Maher Salam, M.D. Earns Board Certification in Gastroenterology

Maher Salam, MD of Bay Area Gastroenterology in Norwalk has successfully earned his board certification in Gastroenterology from the American Board of Internal Medicine (ABIM). SALAM ABIM works to enhance the quality of health care by certifying internists and subspecialists who demonstrate the knowledge, skills and attitudes essential for excellent care. A growing body of research suggests that board certified physicians deliver higher quality of care than non-certified physicians. Board certification is voluntary and includes an exam that tests a physicians ability to diagnose and treat patients with a broad range of conditions. Dr. Salam is a gastroenterologist at Bay Area Gastroenterology, Norwalk and is on staff at Fisher Titus Medical Center.

Doctor Joins Stein Hospice Medical Team

Dr. Sara Snyder, a geriatrician formerly with Summa Health System in Akron, joined Stein Hospice in January. Dr. Snyder is a graduate of Ohio University College of Osteopathic SNYDER Medicine. She completed her family practice residency at Firelands Regional Medical Center and held fellowships at Summa Health System in both geriatric care and hospice and palliative care. Dr. Snyder is a dynamic woman who brings a high level of training to our staff, said Dr. James Preston, medical director at Stein Hospice. Dr. Snyder is certified in Hospice and Palliative Medicine, a certification also held by four other Stein Hospice physicians Dr. Preston, Dr. Larry Robinson, Dr. Jessica Crow and Dr. Kathleen Meehan-de la Cruz. To receive certification, physicians must have at least two years of experience in hospice and palliative medicine, complete extensive interdisciplinary training and pass a rigorous test that requires one to two years of study. Dr. Snyder is also certified in Geriatrics. She lives in Westlake. Stein Hospice is a not-for-profit agency serving patients and families in Erie, Huron, Lorain, Ottawa, Sandusky, Seneca and Brown counties and surrounding areas.

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North Coast Business Journal

February 2013


New Germ Zapping Technology Introduced at Fisher-Titus

In an ongoing effort to ensure patient safety, Fisher-Titus Medical Center is the first area hospital to implement a new innovative germzapping disinfection technology to keep high risk areas in the hospital even safer from deadly microorganisms which cause infections. Fisher-Titus is only the second hospital in Ohio using Xenex Healthcare Services room disinfection system to provide advanced cleaning in areas such as the intensive care unit, emergency department and operating rooms, according to Dr. Gary Moorman, vice president of medical affairs at Fisher-Titus. Fisher-Titus has always been strongly committed to a culture of safety for our patients, said Dr. Moorman. A major component of that is our continuous work to eliminate the transmission of infections by adhering to best practices, increasing surveillance and now by using this advanced room disinfection technology. A green mercury-free technology, the Xenex room-disinfection system delivers high-intensity, broad spectrum ultraviolet light to quickly kill microorganisms on surfaces and in the air without contact or chemicals. The UV light penetrates the cell walls of microorganisms, essentially fusing their DNA, leading to instant damage, the inability to reproduce or mutate, and killing the organism. Our environmental services staff follows Center for Disease Control and Ohio Department of Health guidelines when cleaning patient care areas and they do an excellent job, said Tamara Binger, Fisher-Titus infection control specialist. While the technology does not replace the normal cleaning methods used through the hospital, it provides an additional barrier to fight germs when used with our current cleaning process. Uniquely designed for ease of use and portability, environmental services staff members operate the Xenex device without disrupting hospital operations. The system is capable of disinfecting a room in as little as five to 10 minutes. Hospitals are constantly exposed to viruses and bacteria, said Dr. Moorman. We want to ensure the environment is free from

Dr. Kevin Smith Joins HealthLink at Memorial Hospital

Kevin Smith, M.D., M.P.H. recently started as Chief Medical Officer at HealthLink, which is Memorial Hospitals occupational health service. As Chief Medical Officer, Dr. Smiths primary responsibilities will be to ensure that HealthLink maintains national standards of quality and service, as well as remains a regional leader in occupational health services. Becky Edge, B.S.N., R.N., HealthLink director, is thrilled about Dr. Smiths arrival. We are extremely fortunate to have a physician of Dr. Smiths caliber leading our team. Dr. Smith is board certified in occupational medicine by the American Board of Preventative Medicine; he has more than 25 years of occupational health experience. Prior to joining HealthLink, Dr. Smith has served as Chief Medical Officer and medical director at hospitals and clinics in the United States, as well as in the United Kingdom. He has worked on both the public and private sides of the

Sharleen Coy of Environmental Services uses the Xenex room-disinfection system. microorganisms that cause infections, and this new technology is one more step in providing the safest possible care for our patients. Before purchasing the equipment, Fisher-Titus performed a 30-day trial of the technology and performed an assessment of its effectiveness. Our trial indicated that while rooms must continue to be cleaned as per accepted hospital protocol, the additional treatment by the Xenex technology did indeed eradicate harmful organisms from the hospital environment, Moorman said. According to Xenex, numerous hospitals that have implemented the Xenex room disinfection system have documented reductions in the presence of drug-resistant microorganisms. In hospital trials, Xenex has consistently shown to be more than 20 times more effective than standard cleaning practices. Innovative health care systems like Fisher-Titus are investing in Xenexs disinfection technology to make their patients safer, said Mark Stibich, Chief Scientific Officer of Xenex. We have proven repeatedly that the science of our pulsed xenon light makes it incredibly effective against the most challenging bacteria, viruses and even C. diff spores. Fisher-Titus is taking patient protection to the next level.

occupational health industry. Dr. Smith has also served in the U.S. Army Reserve Medical Corp. as a preventative medicine officer since 1987; he is fluent in English and Spanish. According to Dr. Smith, HealthLink is a great service that Memorial Hospital provides in the region; it is an asset to local industry leaders as they work to keep costs down by employing a workforce that is healthy, safe and productive. Dr. Smith received his medical degree from Universidad Central del Este School of Medicine - San Pedro de Marcoris in the Dominican Republic. He earned a Masters of Public Health from the Yale University School of Medicine in New Haven, Connecticut.

30 February 2013
TBH, from Page 11

North Coast Business Journal

application. Staff will be able to dictate reports with voice recognition which will allow for quicker result notification to physicians. The DR PACS also integrates with the electronic medical record so reports and images can be accessed by caregivers, all in one place, and it is also a mobile application allowing physicians to view studies in offices and on mobile devices away from the hospital. The OBIX upgrade is an electronic obstetric system which allows nurses to document directly on the fetal monitor strips during labor, and includes charting post-delivery on mom and baby. It also allows for remote viewing in physicians office and on mobile devices, including fetal monitoring. Finally, the McKesson update is a total electronic record starting with the patient entering the hospital until discharge. It allows for remote access by physicians and has computerized physician order entry for improved safety and efficiency. It also allows caregivers to have access to all historical and current records to improve patient care. imaging (MRI) unit available the Vantage Titan MRI unit from Toshiba. The new ultra-short, open-bore MRI is nearly 20 percent larger than TBHs previous MRI. The new MRI also features the largest available clinical field-ofview (FOV) of 55 x 55 x 50 centimeters allowing your doctor to see what he needs to see but still keep you comfortable while in the scanner. The hospitals MRI unit is the largest open-bore MRI in the four-county area, according to Marc Schoen, TBHs Diagnostic Imaging Leader. MRIs use a combination of radio waves and a strong magnetic field to create computer reconstructed images of the body. Because of the wide opening, this new Vantage Titan unit is perfect for claustrophobic patients, especially since 70% of all procedures can be performed feet first, meaning the patients head can be kept outside the bore. DIGITAL MAMMOGRAPHY OFFERED Women who undergo routine mammograms at TBHs Womens Imaging Center now have the latest diagnostic technology available to them, digital mammography. The stateof-the-art system, Selenia digital mammography together with the breast cushion, MammoPad, from Hologic, offers comfort, warmth and the latest in
mammogram technology. Although the machine itself will look the same to patients, it is the technology inside the machine that defines the new service. Digital mammography is different from conventional mammography in how the image of the breast is acquired and, more importantly, viewed. The radiologist can magnify the images, increase or decrease the contrast and invert the black and white values while reading the images. These features allow the radiologist to evaluate microcalcifications and focus on areas of concern. One of the additional benefits to patients with this new technology, is they can come here for their screening mammogram, and, if needed, use the Womens Imaging Centers other services, including diagnostic mammograms, breast ultrasound procedures, and computer-guided stereotactic breast biopsy procedures all in the same location, making TBH their full-service Imaging Center. In addition to offering superior mammography technology, TBH offers a softer, warmer mammogram by using the MammoPad breast cushion for every patient. MammoPad has been clinically demonstrated to reduce discomfort, associated with

improvement and financial performance. Carrie Drown, director of TBHs Home Health Care Agency, gives credit to the Home Health employees for helping the company to rank as one of the HomeCare Elite. She noted, It is because of the hard work of our dedicated employees that this award was made possible. Our staff has consistently delivered quality care to all of our patients, and we will continue to proudly serve our local communities. To create the HomeCare Elite list, public data published by the Centers for Medicare and Medicaid Services was used. The three domains of performance used in the evaluation were quality of care, quality improvement and financial performance. For more information on The Bellevue Hospitals Home Health Agency, contact Carrie Drown at 419.547.6419.

MANY UPDATES NOW UNDERWAY The hospital staff is currently working on updating and installing many software and equipment upgrades. Most notably are the DR PACS system, OBIX LARGEST OPEN-BORE MRI IN FOURSystem, and the McKesson upgrade. COUNTY AREA The DR PACS is an electronic radiology TBHs Radiology Department still system which will allow physicians to offers the latest and most sophisticated view current and past studies all in one fixed (1.5 Tesla) magnetic resonance

See TBH, Page 31
TBH, from Page 30
mammograms, for most women. This recyclable breast cushion is invisible to X-rays and does not interfere with the image quality of the mammogram. Other Radiology Department equipment upgrades included updating biopsy equipment in the ultrasound and stereotactic breast biopsy areas. JOINT COMMISSION ACCREDITED The Bellevue Hospital (TBH) has earned The Joint Commissions Gold Seal of Approval for accreditation by demonstrating compliance with The Joint Commissions national standards for health care quality and safety in hospitals. The accreditation award recognizes TBHs dedication to continuous compliance with The Joint Commissions state-of-the-art standards. TBH underwent a rigorous unannounced on-site survey where a

North Coast Business Journal

team of Joint Commission expert surveyors evaluated TBH for compliance with standards of care specific to the needs of patients, including infection prevention and control, leadership and medication management. During the survey, the team interviews staff and patients; reviews documents; examines the physical surroundings; and spends time observing how each organization delivers care. Then the team evaluates the hospitals overall performance against their national standards and reaches an accreditation decision. We voluntarily take part in the accreditation process to guarantee that the health care we provide is the best that it can be, Michael K. Winthrop, president and CEO of The Bellevue Hospital, said. Achieving accreditation is an accomplishment were proud of, and rightfully so. It means we have made the grade, that we have been recognized for complying with national standards that promote quality care on an ongoing basis. Founded in 1951, The Joint Commission seeks to continuously improve health care for the public, in collaboration with other stakeholders, by evaluating health care organizations and inspiring them to excel in providing safe and effective care of the highest quality and value. The Joint Commission evaluates and accredits over 18,000 health care organizations and programs in the United States. The Joint Commission is the nations oldest and largest standards-setting and accrediting body in health care. OVERVIEW There are 49 different physicians on TBHs medical staff, while 62 others are members of the courtesy staff. Combined, these physicians represent 33 specialties. The hospital is accredited by The Joint Commission; The Commission on

February 2013


Cancer of the American College of Surgeons Cancer Program; Mammography Quality Standards Act Mammography Program; American College of Radiology Diagnostic Imaging in Obstetrics, Gynecological and General Ultrasound, CT Scan and MRI; Ohio Department of Health Cardiac Rehab Program; and Ohio Department of Health Nuclear Medicine and X-Ray. Hospital certifications include: American Diabetes Association Diabetes Self Management Education; and American Association of Cardiovascular & Pulmonary Rehabilitation Cardiac Rehab Program. For information on any of The Bellevue Hospital programs and services, please visit our website at www., or phone 419.483.4040

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32 February 2013

North Coast Business Journal

Since 1918, Memorial Hospital has been dedicated to serving the local community through its mission, which is to continually improve the health and quality of life for the individuals and families in the communities we serve. Memorial Hospital provides essential services that help fulfill this mission each year.

Over 150 physicians on staff, with more than 100 specialists 13 bay Emergency Department, completely renovated in 2010 Auxiliary of Memorial Hospital Womens Diagnostic Center, opened in 2010 Weitzel-Kern Surgery Center, opened in 2001 Herbert-Perna Center for Physical Health, opened in 2007 Inpatient obstetric and pediatric care Nationally recognized and accredited home health, hospice and diagnostic imaging services

In Our Community
QUALITY CARE Emergency Department Visits:...........21,921 Inpatient Admissions: ......................... 2,290 Inpatient/Outpatient Visits: .............. 86,486 Surgery Patients: ................................ 2,582 Lab Tests: ....................................... 282,212 Physical Therapy Treatments: ..........115,091 Diagnostic Imaging Procedures: ....... 41,828 Pain Management Patients:...............12,341 Home Health Visits: ............................ 8,608 Hospice Visits:................................... 12,359 HealthLink Visits: .............................. 11,968 COMMUNITY INVESTMENT Mobile Meals:................................... 16,996 Total Volunteer Hours: ...................... 27,424 Total Payroll and Benefits:........$32.5 Million

Charity/Uncompensated Care:.... $16.2 Million Capital Investments: ..................$2.7 Million Utility Payments: .......................$1.1 Million Dollars Spent Locally: ..............$10.4 Million