RSA Sales Bulletin

January 9, 2013

RSA in Top 3 of Gartner 2013 DLP Magic Quadrant; Second Best in Vision.
KEY TAKEAWAYS
• For the fifth consecutive year, RSA has been selected as a Leader in the Gartner DLP Magic Quadrant. • In this year’s report, RSA is now positioned as one of the top 3 vendors and second best in vision. • RSA’s DLP strategy and integrations with Security Analytics and Archer were highlighted by Gartner as the best in industry. • RSA earned many kudos from Gartner especially for the customer focused new UI and simplification. • RSA was commended for having a clear understanding and mature support for virtualization, cloud and mobile use cases.

WHAT OCCURRED
In the 2013 Gartner DLP Magic Quadrant (MQ), RSA’s position improved significantly, and RSA is now positioned second in completeness of vision, and third in ability to execute. Gartner’s review highlights many of the core facets of our strategy and our key differentiators. In the report, Gartner states there were significant improvements made since last year, including integrations with Archer and NetWitness, UI enhancements, and a strong focus virtual, cloud and mobile support. They also reiterated that our data discovery capabilities are among the best in the market. For this MQ publication, Gartner evaluated RSA Data Loss Prevention v9.0 in Q2 2012. Since the evaluation, RSA released DLP v9.5, which includes a fundamental redesign of the endpoint infrastructure to improve reliability and scalability, several enhancements to simplify the management of DLP, and new integrations with Archer and Security Analytics.

Sales Bulletin

For internal use only

which generally produces more false positives. Sales Bulletin For internal use only . • • • • GARTNER CAUTIONS & RSA RESPONSES What Gartner Said “RSA is one of a few DLP solutions that do not digitally sign their logs and records. DLP will directly send the info to SIEM via syslog. RSA has integration with SIEM products. If well-executed.RSA DLP STRENGTHS ACTIONS TO TAKE • Read and share this report with prospects and existing customers to help reinforce the strengths of RSA DLP and our leadership in the market • Leverage Gartner’s analysis of other vendors to better position RSA in competitive situations • Contact the DLP Product Marketing team (DLP_PMM@emc.5. including role-based access controls to limit what users can view. and clients reported performance and accuracy issues with using some of the advanced fingerprinting capabilities on the endpoint. technology practitioners). in addition to more comprehensive options for defining administrative roles. It demonstrated a clear understanding of the issues around DLP capabilities in the cloud.” “The endpoint agent continues to be basic. Flexibility and scalability of RSA's data discovery capabilities continue to be among the best in the market. where it will be signed. Its new management interface is significantly improved and provides new capabilities that are focused on assisting large organizational deployments. we also have customers saying how easy the agent & incident management is with v9. and reduces the agent footprint. • RSA DLP v9. • With 9. which is typically where customers look for logs to be digitally signed. We have not heard of customers experiencing accuracy issues with fingerprinting on the endpoint. they could present a serious challenge to Symantec over the next few years. which is odd for a vendor with a strong focus on Archer and NetWitness integration. • RSA DLP provides several options for customers who are concerned about sensitive data being displayed in the event details. especially with described content.com) with any questions.5 we've reached very high maturity levels with our EP agent. Gartner highlighted the following strengths of RSA DLP: • The stated RSA vision and product development plans are among the most complete of any vendor. We not only have deployments where 250k+ agents are deployed. Reporting capabilities out of the box target line of business (LOB) audiences.” RSA’s response • We have not seen demand for this as a DLP feature. • RSA DLP consistently scores better than competitors in accuracy. and the ability to restrict the matched content from being pulled back to Enterprise Manager.5 (released Nov 2012. which provides a more reliable & scalable infrastructure. in addition to other traditional audiences (for example. As soon as an event occurs. after Gartner’s evaluation) has a completely redesigned Endpoint Enforce infrastructure.” “Substitution of sensitive information occurs during the presentation of the event record and is a weaker approach than some other vendors. simplifies agent management. RSA has a strong focus on virtual desktop infrastructure and mobile with good virtualized environment capabilities.

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