Syllabus 4th Sem

Global Business School
International University of Vienna, Austria

MBA – Semester – IV
Introduction to Treasury and Foreign Exchange (401)
Lectures:40
1. Scope and organization of the treasury management function in various
organizations
2. Foreign Exchange Markets- structure, organisation and instruments
3. Theories of exchange rate determination and exchange rate forecasting.
4. International Capital Markets: structure, organisation and instruments.
5. Funding and liability management-maturity profile, currency mix, interest rate
sensitivity and applications of duration and immunization.
6. Ready Exchange rates- Cross rates, Forward exchange rates
7. Inter bank Deals
8. Futures and Options.
.
Books Recommended:-
Foreign Exchange- C. Jeevandandanam
International Financial Management- P.G.Apte
Managing International Investment & Finance- V.K.Bhalla
Treasury Management-ICFAI University
Business Computing Using Excel (402)
Lectures:40
Unit 1:
Customize the Excel Environment
Customize an Excel Worksheet
Enhance Worksheets Using Theme
Work with Comments
Access External Resources Using
Hyperlinks
Use Web-Based Research Tools
Enhancing Workbooks
Unit 2: Templates
Create a Workbook from a Template,
Create a Custom Template
Unit 3:
Create Tables,
Modify Tables
Format Tables
Gridlines,
Border & shading
Protection on book & cell
Unit 4: Presenting Data Using Charts

Calculate Data with Lookup & Reference
Create a Chart Functions Modify Charts ,
Perform Logical Analysis ,
Format Charts
Print Formulas ,
Create a Chart Template ,
Share Excel Charts
Unit 5: PivotTables and Pivot Charts

Create a PivotTable
Perform Calculations Using PivotTables
Analyze Data Using Pivot Charts
Unit 6: Enhancing Visual Appeal

Graphic Objects
Insert Graphics
Modify Graphic Objects
Emphasize an Area of a Worksheet
Illustrate Workflow Using SmartA
Graphics Format Graphic Objects
Change the Order of Layered Grap
Objects Group Graphic Objects
Organize Graphic Objects
Unit 7: Calculating Data with Advanced Formulas

Refer to a Range of Cells
Calculate Data Across Worksheets
Perform Date and Time Calculations
Format Text Using Formulas
Perform Numeric Calculations
Calculate Data with Lookup & Reference
Functions Perform Logical Analysis
Print Formulas
Unit 8: Sorting and Filtering Data

Sort Data in a Spreadsheet
Filter Data in a Spreadsheet
Calculate Large Volumes of Data
Add Subtotals to a Worksheet
Reference Books:
a)
b)
c)
List of 10 Practicals will be sent later.

Security Analysis & Portfolio Management (405F)
Lectures:40
UNIT 1
Introduction: Concepts of investment- Financial and non-financial forms of
investment – Objectives of financial investment, investment methods –
Security and non-security forms of investment – Sources of investment
information- Investment Instruments
UNIT 2
Financial markets – primary and secondary markets – major players and
instruments in secondary market - Functioning of stock exchanges, trading
and settlement procedures at NSE & BSE.. Stock markets guidelines on
primary & secondary markets.
UNIT 3
Valuation of securities – bond and fixed income instruments valuation -bond
pricing theorems, duration of bond and immunisation of interest risk, term
structure of interest rate, determination of yield curves, valuation of equity
and preference shares (Dividend capitalisation & CAPM).
UNIT 4
Analysis of risk & return, concept of total risk, factors contributing to total
risk, systematic and unsystematic risk, default risk, interest rate risk, market
risk, management risk, purchasing power risk. Risk & risk aversion. Capital
allocation between risky & risk free assets-Utility analysis
UNIT 5
Fundamental & Technical Analysis of equity stock. Concept of intrinsic
value. Objectives and beliefs of fundamental analysts. Economy-Industry-
Company framework, Economic analysis and forecasting. Theory of
Technical analysis, points and figures chart, bar chart, contrary opinions
theory, confidence index RSA, RSI, Moving average analysis, Japanese
Candlesticks.
UNIT 6
Behaviour of stock market prices – The market mechanism, testable
hypothesis about market efficiency, implications of efficiency market
hypothesis for security analysis and portfolio management. Asset pricing
theories, CAPM & Arbitrage pricing theories.
UNIT 7
Modern portfolio theory – Asset allocation decision. Dominant & Efficient
portfolio – simple diversification, Markowitz diversification model, selecting
an optimal portfolio – Sharpe single index model. Determination of corner
portfolio. Process of portfolio management – International Diversification.
UNIT 8
Portfolio performance evaluation – Sharp & Treynor & Jensen’s measure.
Portfolio revision – Active and passive strategies & formula plans in
portfolio revision. Mutual funds- types, performance evaluation of mutual
funds, functions of Asset Management Companies.
RECOMMENDED BOOKS:
1. Investment Analysis and Portfolio management – Prasanna Chandra
– TMH - 2nd Edition, 2005
2. Investments – Zvi Bodie, & Mohanty – TMH – 6th Edition, 2005
3. Investment Management – VK Bhalla ( S.Chand & Co)
4. Security Analysis & Portfolio Management, S.Bhatt, Excel Books.
REFERENCE BOOKS:
1. Investment Analysis & Portfolio Management – Reilly – 8/e –Thamson / Cengage
Learning.
2. Security Analysis & Portfolio Management – Fisher and Jordan , 6/ePearson, PHI.
3. Investment science – David G.Luenberger. Oxford.
4. Alexander, Sharpe, Bailley – Fundamentals of Investment – Pearson/ PHI, 3/e, 2001
5. Portfolio Management – Barua, Verma and Raghunathan (TMH),1/e, 2003
6. Portfolio Management –S. Kevin – Prentice Hall India.
7. Reilley & Brown – Investment Analysis & Portfolio Mgmt. –Thomson Learning, 7/e,
2004
8. Ranganathan & Madhumathi – Investment Analysis & Portfolio Mgmt. – Pearson,PHI.
9. V A Avadhani – Securities Analysis & Portfolio Mgmt. – HPH
10. Punithavathy Pandian – Security Analysis & Portfolio Mgmt. –Vikas, 2/e, 2005
11. Practical Investment Arrangement – Strong – Thomson / Cengage
Learning 3/e
Strategic Financial Management (403F)
Lectures:40
1 Introduction
Meaning, Scope, Objectives, Strategy and Strategist is Model, Investigation
of growth or profit leakage.
2 Conceptual Framework
ROI as basic platform for SFM, Various tools of Strategic Financial
Management (Monetary and real)
3 Strategic Wage Management

Meaning, Practical utility, Reasons
Features of Model remuneration policy
Concept and practical meaning of productivity
Collective wage negotiation, framing the retirement benefit scheme,
Framing of practically beneficial VRS scheme, wage cost parameters and
performance indexes (Macro level wage parameters)
Human Resource valuation and accounting
4 Financial aspects of Supply chain Management

Meaning, Strategic vendor management, supply cost management ,
purchase dept. as profit center, Inventory cost analysis , Product pricing
strategy, Marketing strategies and Marketing cost benefit analysis ,
Intangible marketing cost and their cost benefit analysis.
5 Organization Profitability Analysis

Aspects of cost accounting, Total costing and Marginal costing, Cost
volume profit analysis based on product division and project division,
comments on key performance ratios.
6 Corporate Restructuring & Finance

Categories of the symptoms leading to restructuring, Drawing of restructure
plan, Assessment of Financial implication of the various restructure plans,
Business Downsizing, Diversification of organization, Amalgamations
Mergers and acquisitions. Restructuring of a sick unit.
7. Valuation
Valuation of a business unit, value in liquidation and as a going concern,
Intrinsic valuation, Brand valuation, Brand life cycle and the phase wise
Valuations.
8. Financial Engineering
Meaning, EVA, ABC, OBC
Financial and operating leverages, ROI
Sources of finance and the evolution
Investment decision in the organization and its assessment
Achieving the shareholders satisfaction
9. Financial Ethics
Business ethics as related to Financial Management
Ethical financial combination
Ethical financial evolution, Ethical Financial Management
Ratios for various levels of management
Accounting disclosure practices for ethical Financial Management.
Reference Books:
1) Strategic financial management, P. Mohana Rao (ed.) Trilok Kumar Jain
(ed.)
2) Strategic Financial Management – Jakhotiya G P
Risk & Project Management (404F)
Lectures:40
1. Introduction to Risk Management
2. Debt Instruments, Prices, Yields and Hedging
3. Derivatives and Speculation
4. Forwards, Futures, Financial Swaps and Option Markets
5. Forex Exposure
6. Introduction – Definitions – classifications – project risk – scope
7. Overview of Project Management
8. Project Planning
9. Project Implementation
10. Project Inventory Management
Books Recommended:-
Foreign Exchange- C. Jeevandandanam
Managing International Investment & Finance- V.K.Bhalla
Risk Management I & II -ICFAI University
Project Management – Gopalakrishnan – Mcmillan India Ltd.
Product & Brand Management (404M )
Lectures:40
1. Product Concepts: Product Mix concepts, Product Classification.
2. Product Planning: Marketing Plan, Portfolio Analysis, Market Potential and
forecasting.
3. Product Market Strategies.
4. Product Life Cycle: Product Life Cycle Stages and corresponding Strategies,
Product Evaluation.
5. Product Positioning: Concept, Product Differentiation, Positioning Strategies,

Preference Analysis, Benefit Segmentation.
6. New Products: New Product Categories, Organization for Product Management.
7. New Product Development Process: Concept Generation, Concept Screening,

Concept Testing, Marketing Strategy Development, Product Development,
Product Use Testing, Test
8. Marketing & Product Launching.
9. Designing the Offer: Perceptual Mapping, Conjoint Analysis, Pricing the Offer:
Price Elasticity of Demand, Costs, Pricing Strategies.
10. Concept of Product Testing. Test Marketing. Product Launch. .Branding Decisions:
Branding Brand Name Brand Characteristics, Brand Strategy Decisions.
11. Brand Image, Brand Identity, Brand Personality. Brand Positioning and
Repositioning, BrandEquity Brand Building: Brand Building Process. Brand
Licensing and Franchising.
12. Packaging and Labeling
Recommended Texts
1 C.Merle Crawford New Product Management
2 Donald Lehmann Product Management
3 Subroto Sengupta Brand Positioning
Suggesting Reference:
Sr.AuthorBooks
1 William Moore Product Planning & Management
2 Ries & Trout Positioning: The Battle for your Mind
3 David A.Aaker Managing Brand Equity
4.Urban, Hauser, and Dholakia, N. Essentials of New Product Management
International Marketing (403M)
Lectures:40
1. Meaning and scope of international marketing, difference between domestic and
international marketing. Direction & composition of Indian exports.
2. International marketing tactics, reasons for entering export marketing and organization
of an export department.
3. Trade Theories and Economic Development

• Basis of International trade
• Exchange ratio,trade and gain
• Factor endowment theory
• The competitive edge of nation
4. International economic environment,

• World trade tariff and non-tariff restrictions,
• Role of WTO and trading blocks,
• international monetary system.
5. Political Environments
• Multiplicity of political environments
• Types of government (political system, Economic System)
• Political risk
• Privatization
6 . SAARC,SAPIA& Trading pattern in South Asia.
7. Indian export and import policy export promotion organizations, export incentives.
8. Foreign Market Entry Strategies

• Foreign Direct Investment
• Management Contract
• Joint Venture
• Acquisition
• Foreign Trade zone
9. The procedure and practices of processing of an export order, producing for exports,
export quality control; export finance, shipment and procedures thereof.
10. Export documents, processing of an export order, organisation and structure of export
and import houses.
11. Distribution channel.

• Direct and indirect selling channels
• Types of intermediaries
• Channel development
• Channel adoption
• Channel distribution
• Determinants of channel types.
11. The selection of export markets, planning of export marketing strategy-product,

pricing, promotion, . International marketing research.
12. Sources of Financial and International Money Market.
• No Financial institute
• Financial institute
• Government agencies
• International financial institute /development bank
• International Monetary fund(IMF)
Recommended Text Books

1. Keegan Global Marketing Management7 Pearson Education Asia
2. Cherunilam International Trade & Export 7 Himalaya
Reference Books
1. Onk visit & Shaw International Marketing 3 India Analysis & Strategy
2. CherunilamInternationalMarketing1 Himalaya 3rd
3. JainInternational Marketing 3 CBS Management McGrawHill
4. Catebra International Marketing
Services Marketing (405M)
Lectures:40
UNIT 1: Understanding services
Factors influencing the growth of service sector: demographic, economical, social,
technological, political and legal changes.
Policy changes, service defined, characteristics of services- intangibility, heterogeneity,
inseparability, perish ability, differences between goods and services
UNIT 2: Market segmentation and targeting of services

Bases for market segmentation: Demographic segmentation, geographic segmentation
psychographic segmentation, behaviorist segmentation, user status segmentation, user
rate segmentation, loyalty segmentation.
UNIT 3: Marketing mix elements in services

Marketing mix in traditional marketing- inadequacy of four Ps- expanded marketing mix:
product, pricing, place, promotion, process, people, and physical evidence
Unit IV: Service Quality:

Impact of service Quality, Approaches to service Quality, Ten original dimensions of Service
Quality, How to improve service Quality, Service quality information systems, Benchmarking
and certification.
Unit V: Strategic Management of services:

Fundamental Service Concept for Strategic Planning, The Service Delivery System,
Service Facility Design and layout. Service facility Layout : Utility of process Flowchart
in Services, Service Layout and Orientation. Location of the service facility: Factors
affecting Service Facility location Decision, Other considerations for location selection,
Unconventional approaches to service facility location. The Service Encounter :- the
service encounter triangle, the service finn, Servers or contact Personnel, the customers.
Unit VI: Marketing of Services:

Marketing of Insurance & Banking Services, Concepts of Insurance & Banking Services ,
Marketing mix of Insurance & banking services, Insurance & bank marketing in Indian
perspective, Marketing of Hotel & Tourism Services, Concept of Hotel & Tourism Services;
Market mix of Hotel & Tourism services, Hotel & Tourism marketing in Indian perspective;
Marketing of Transport and Consultancy Marketing- Introduction, Concept, Users, Consumer
Profile, Marketing Mix elements for marketing of Transport and Consultancy Marketing.
Unit VII: Customer Retention & Relationship Marketing

CB-Services, Facts & Importance of CB in services, Evolution of Relationship Marketing,
Enhancement of Internal & External relationships, Customer Retention (Operations, Delivery
System).
Unit VIII: International Marketing of Services
Elements of Global Transnational, International Branding & Advertising, Industry Globalization
drivers, Problems connected to Marketing, 10-P models of Global Strategies Management.
Books for References:
• Service marketing & management, by Dr.B.Balaji, S.Chand publication

• Service marketing, by S.Bhattacharjee, excel books
Labor Costing & Compensation Management (404 HR)
Lectures:40
Unit I: Definition and Objectives of Job Evaluation: Objectives, Principles of
Job Evaluation, Process of Job Evaluation
Unit II: Technique of Job Evaluation: Non-Quantitative Techniques,

Quantitative Methods, Advantages of Job Evaluation, Limitations of
Job Evaluation
Unit III: Concept of Wage and Salary Administration: Principles Governing

Compensation Administration, Purpose of Wage and Salary
Administration, Concepts of Different Wages
Unit IV: Basic Wage Plans
Unit V: Variable Compensation
Unit VI: Executive Compensation
Unit VII: Wage Differentials
Unit VIII: National Wage Policy –A brief overview.
Unit IX: Theories and Surveys Governing Wage and Salary Administration
Unit X: Wage Fixing Institutions/Authorities.
Unit XI: Concept of Rewards, Types of Incentive Plans – Short Term plans, Long
Term Plans, Non Monetary Incentives, Guidelines for Effective Incentive Plans.
Unit XII: Objectives of Employee Benefits, Some Modern Concepts in Employee

Benefit Schemes.
Reference Books:
1) Compensation Management, Edition: 7th, Author(s): Henderson, Richard I.
2) Labour Cost & Compensation Management - Rao Ap
3) Cost Accounting - Jawahar Lal
4) Labour Cost and Accounting – Sadanand Degaonkar
5) Cost Accounting – B. K. Bhar
Current Trends in HR (403 HR)
Lectures:30
1) Need to perceive HR process as organization specific and its role as a service in
bringing a transformation.
2) HR as a decision science: Decision on strategic levels for future of organization.
3) Understanding people and practices for managing people:Behaviors and
emotional aspects. Building competencies as requirements for effectiveness of HR
people themselves
4) Organisational culture: assessing, identifying gaps and modifying or designing,
managing cross culture issues.
5) Impact of HR on business performance or result: People make organization and it
results. Performance of HR process
6) Addressing globalization and its effects.
7) Understanding collaborative management and role of HR: Using social
intelligence to create networking for synergy in organization.
8) Using technology for HR management: for routine processes and increasing
productivity of HR processes.
Ref Books:
1) “Future of Management” edited by Mike Losey, Sue Meisinger, Dave Ulrich.
Publication: Wiley India Publication ISBN No: 812650895-7
2) “Transforming HR- Creating Value through People” Authors : Martin
Redington< Mark Willionson, Mark Withers Publisher: Elsevier ISBN No. :
0750664479
Human Capital Management (405 HR)
Lectures:40
1] Overview of Human Capital Management
2] Role of Data in Human Capital Management
3]Human Capital Framework and Standards: Legal framework – equal employment

opportunity, Job design, Hiring issues, Recruitment and selection, Liability issues
Employer-employee relationship
4] Other Issues of Human Capital Management:, Training and development,

Discrimination/sexual harassment, Privacy issues, Health and safety issues
5] Results Oriented Performance Culture:

Communication , Performance Appraisal , Awards , Pay-for-Performance , Diversity
Management , Labor/Management Relations.
6] Knowledge Management:
Introduction to Knowledge Management, Reasons & benefits of Managing Knowledge.

Building & Sharing Culture- overcoming cultural barriers through sharing knowledge.
Role and management of HR in implementing Knowledge Management. Organisational
units, roles & responsibilities.
References:
1] Knowledge Management- Dr. B Rathan Reddy[ Himalaya Publishing House]
2] Human Capital - R Rajaram Publisher: Cambridge University Press

E Logistics & ITES (404 IT)
Lectures:40
Syllabus awaited from NGP Campus

Data Warehousing & Mining (403IT)
Lectures:40
UNIT - I
Introduction : Fundamentals of data mining, Data Mining Functionalities, Classification
of Data Mining systems, Major issues in Data Mining.
Data Preprocessing : Needs Preprocessing the Data, Data Cleaning, Data Integration and
Transformation, Data Reduction, Discretization and Concept Hierarchy Generation.
II
Data Warehouse and OLAP Technology for Data Mining Data Warehouse,
Multidimensional Data Model, Data Warehouse Architecture, Data Warehouse
Implementation,Further Development of Data Cube Technology, From Data Warehousing
to Data Mining.
UNIT - III
Data Mining Primitives, Languages, and System Architectures : Data Mining Primitives,
Data Mining Query Languages, Designing Graphical User Interfaces Based on a Data
Mining Query Language Architectures of Data Mining Systems.
UNIT - IV
Concepts Description : Characterization and Comparison : Data Generalization and
Summarization- Based Characterization, Analytical Characterization: Analysis of
Attribute Relevance, Mining Class Comparisons: Discriminating between Different
Classes, Mining Descriptive Statistical Measures in Large Databases.
UNIT - V
Mining Association Rules in Large Databases : Association Rule Mining, Mining Single-
Dimensional Boolean Association Rules from Transactional Databases, Mining
Multilevel Association Rules from Transaction Databases, Mining Multidimensional
Association Rules from Relational Databases and Data Warehouses, From Association
Mining to Correlation Analysis, Constraint-Based Association Mining.
UNIT - VI
Classification and Prediction : Issues Regarding Classification and Prediction,
Classification by Decision Tree Induction, Bayesian Classification, Classification by
Backpropagation, Classification Based on Concepts from Association Rule Mining, Other
Classification Methods, Prediction, Classifier Accuracy.
UNIT - VII
Cluster Analysis Introduction : Types of Data in Cluster Analysis, A Categorization of
Major Clustering Methods, Partitioning Methods, Density-Based Methods, Grid-Based
Methods, Model-Based Clustering Methods, Outlier Analysis.
UNIT - VIII
Mining Complex Types of Data : Multimensional Analysis and Descriptive Mining of
Complex, Data Objects, Mining Spatial Databases, Mining Multimedia Databases,
Mining Time-Series and Sequence Data, Mining Text Databases, Mining the World Wide
Web.
TEXT BOOKS :
1. Data Mining – Concepts and Techniques - JIAWEI HAN & MICHELINE KAMBER
Harcourt India.
REFERENCES :
1. Data Mining Introductory and advanced topics –MARGARET H DUNHAM,
PEARSON EDUCATION
2. Data Mining Techniques – ARUN K PUJARI, University Press.
3. Data Warehousing in the Real World – SAM ANAHORY & DENNIS MURRAY.
Pearson Edn Asia.
4 Data Warehousing Fundamentals – PAULRAJ PONNAIAH WILEY STUDENT
EDITION.
5. The Data Warehouse Life cycle Tool kit – RALPH KIMBALL WILEY STUDENT
EDITION.
Network Programming (405IT)
Lectures:40
Unit-I: Introduction
Layered architecture, Advantages and disadvantages of layered architecture, TCP/IP
model layers and their functionalities, network topologies, networking devices, IP
Addressing, broadcasting and multicasting.
Unit-II: Protocols
Ethernet, Internet protocol, Address resolution protocol, reverse address resolution
protocol, Transmission control protocol, user datagram protocol, TCP connection
establishment and termination, Domain name systems, file transfer protocol, web servers,
simple mail transfer protocol, telnet.
Unit-III: Client Server Programming using Sockets:

Client – server model (terminology and concepts), program interface to protocols, socket
interface, algorithms and issues in client s/w design and server s/w design.
Unit-IV: Server Designs

Iterative connection oriented, iterative connection less, multiprocess concurrent
connection oriented, single process concurrent connection oriented, multiprotocol,
multiservice, super server, concurrency in clients, external data representation, remote
procedure call concepts, network file system concepts.
Books for reference:-

1. Douglas E. Comer, “Internetworking with TCP/IP - Principles, Protocols &
Architecture”, vol.1, (3rd edition), ISBN- 81-203-1053-5, PHI.
2. W. Richard Stevens, “TCP/IP Illustrated: The Protocols”, volume 1, ISBN-81-
7808-101-6, Pearson Education
3. Douglas E. Comer, David Stevens, “Internetworking with TCP/IP – Client Server

Programming and Applications”, volume 3, ISBN- 81-7808-488-0 PHI.
4. W. Richard Stevens, “Unix Network Programming”, vol.1 (second edition), ISBN-

81-203-2061-1, PHI.
Project Management (403OM)
Lectures:40
1. An Overview and Key Concepts of Project Management
2. Project Feasibility Studies

a) Project Identification
b) Market and Demand Analysis
c) Technical Analysis
d) Project Cost Estimate
e) Financial Appraisal of Single Projects
f) Financial Appraisal of Multiple Projects
3. Human Aspects in Project Management

a) Project Organization
b) Project Leadership
c) Motivation in Project Management
d) Communication in the Project Environment
e) Conflict in Project Management
4. Project Scheduling with PERT/CPM
5. Time-Cost Trade-Off and Crashing of Projects
6. Project Cost Control (PERT/Cost)
7. Resource Scheduling and Resource Leveling
8. Risk Analysis in Project Management
9. Project Audit and Project Termination
10. Project Control
Reference Books:
a) Project Management – K. Nagarajan
b) Project Management for Business – Anicholas John
c) Total Project Management – Joy P K
Six Sigma & Technology Management (405OM)
Lectures:40
1. Evolution of Technology; Effects of New Technology
2. Technology Innovation
a) Invention-Innovation-Diffusion
b) Revolutionary and Evolutionary Innovation
c) Product and Process Innovation
3. Technology Assessment
a) Technology Choice
b) Technological Leadership and Follower ship
c) Technology Acquisition
4. Technological Forecasting
a) Exploratory: Intuitive, Extrapolation, Growth Curves, Technology
Monitoring
b) Normative: Relevance Tree, Morphological Analysis, Mission Flow
Diagram
5. Diffusion of Technology
a) Rate of Diffusion; Innovation Time and Innovation Cost
b) Speed of Diffusion
6. Organizational Implications of Technology

a) Relationship between Technical Structure and Organizational
Infrastructure
b) Flexible Manufacturing Management System (FMMS)
7. Human Aspects in Technology Management

a) Integration of People and Technology
b) Organizational and Psychological Factors
c) Organizational Outcome
8. What is Six Sigma? Why do Six Sigma? Setting Business Metrics, Implementing Six
Sigma, The Core of Six Sigma , Quick Overview of Six Sigma Tools ,Selecting Six Sigma
Projects , How to Sustain Six Sigma
Reference Books:
a) Implementing Six Sigma, Forrest W. Breyfog.
b) The Ultimate Six Sigma - Keki Bhote
c)
Business Process Re-engineering (404OM)
Lectures:40
Unit I: Introduction to BPR - What is BPR? Need of BPR, BPR in USA, Europe,
India.
Unit II: Process Analysis - Identify business process to be redesigned, Measure

the existing process; Customer, Competition, Cost and Technology as Drivers.
Unit III: IT and Learning in Organizations - Information- A source of

knowledge, Integration of knowledge & information.
Unit IV: Cultural Factors in Managing Process Improvement - Understanding

LPG, Managing people with multi-cultures and ethnic groups in process
improvement.
Unit V: Redesigning Business Processes - Identifying key issues, breakpoints,

Selecting the leader and team, technology, designing the process.
Unit VI: Employee Incentives - Motivating employees, Designing incentive

schemes for employees.
Unit VII: Managing Quality - Managerial responsibility in Managing quality,

Managing for Quality.
Unit VIII: Managing Change - Dynamics of Change Management,

Understanding behaviour, Changing attitudes and behaviours.
Unit IX: Trends & Techniques - FMS, CAD/CAM, Robotics and Robots, Group
Technology, Trend in Service Automation.
Suggested Readings
1. Redesigning Enterprise Processes for E-Business by El Sawy.
2. BPR for Engineering and Manufacturing Technology by Madsen, David
A.; Delmar Thomson Learning
3. BPR Wizdom, A Practical Guide to BPR Project Management by Dennis
E. Wisnosky, Rita E. Feeney
4. The Reengineering Handbook: A Step-By-Step Guide to Business
Transformation by Raymond L. Manganelli and Mark M. Klein
5. Production and Operations Management Concepts, Models and Behavior
by Everett Adam, Jr., Ronald Ebert, PHI

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Global Business School

International University of Vienna, Austria

Unit 4: Presenting Data Using Charts

Unit 5: PivotTables and Pivot Charts

Unit 6: Enhancing Visual Appeal

Unit 7: Calculating Data with Advanced Formulas

Unit 8: Sorting and Filtering Data

List of 10 Practicals will be sent later.

3 Strategic Wage Management

4 Financial aspects of Supply chain Management

5 Organization Profitability Analysis

6 Corporate Restructuring & Finance

5. Product Positioning: Concept, Product Differentiation, Positioning Strategies,

6. New Products: New Product Categories, Organization for Product Management.

7. New Product Development Process: Concept Generation, Concept Screening,

8. Marketing & Product Launching.

12. Packaging and Labeling

3. Trade Theories and Economic Development

4. International economic environment,

6 . SAARC,SAPIA& Trading pattern in South Asia.

8. Foreign Market Entry Strategies

11. Distribution channel.

11. The selection of export markets, planning of export marketing strategy-product,

Recommended Text Books

UNIT 2: Market segmentation and targeting of services

UNIT 3: Marketing mix elements in services

Unit IV: Service Quality:

Unit V: Strategic Management of services:

Unit VI: Marketing of Services:

Unit VII: Customer Retention & Relationship Marketing

Books for References:

• Service marketing & management, by Dr.B.Balaji, S.Chand publication

Unit II: Technique of Job Evaluation: Non-Quantitative Techniques,

Unit III: Concept of Wage and Salary Administration: Principles Governing

Unit V: Variable Compensation

Unit VI: Executive Compensation

Unit VII: Wage Differentials

Unit VIII: National Wage Policy –A brief overview.

Unit X: Wage Fixing Institutions/Authorities.

Unit XII: Objectives of Employee Benefits, Some Modern Concepts in Employee

2] Role of Data in Human Capital Management

3]Human Capital Framework and Standards: Legal framework – equal employment

4] Other Issues of Human Capital Management:, Training and development,

5] Results Oriented Performance Culture:

Introduction to Knowledge Management, Reasons & benefits of Managing Knowledge.

1] Knowledge Management- Dr. B Rathan Reddy[ Himalaya Publishing House]

2] Human Capital - R Rajaram Publisher: Cambridge University Press

Syllabus awaited from NGP Campus

Unit-III: Client Server Programming using Sockets:

Unit-IV: Server Designs

Books for reference:-

3. Douglas E. Comer, David Stevens, “Internetworking with TCP/IP – Client Server

4. W. Richard Stevens, “Unix Network Programming”, vol.1 (second edition), ISBN-

2. Project Feasibility Studies

3. Human Aspects in Project Management

4. Project Scheduling with PERT/CPM

5. Time-Cost Trade-Off and Crashing of Projects

6. Project Cost Control (PERT/Cost)

7. Resource Scheduling and Resource Leveling

8. Risk Analysis in Project Management

9. Project Audit and Project Termination

10. Project Control

6. Organizational Implications of Technology