unit

9
comprehension
is CEO of Infosys Technologies, the Indian IT services

International markets
A If you read history, you will know that political, military, commercial and industrial power has shifted from one region of the world to another. What will the world be like in 2050? Will the USA be more or less important? Will Europe be more or less important? Will your country be more or less important? Watch Part 1 of the video. Read the interviewers question. Watch and listen to Mr Gopalakrishnans answer.
INTERVIEWER: Youre seen as part of whats called the new challengers or champions a group of companies from the emerging markets that will rival one day the companies from the developed world. Do you think this is hype or are you going to change the world?

Business Leaders on FT.com

before you watch

Kris Gopalakrishnan

multinational. He talks about how large companies from developing countries like India and China will influence international business.

Choose the correct answers. Complete the sentences.

1 When Mr Gopalakrishnan says Definitely no, he means
a) No, this is definitely not hype. b) No, it is certain that we arent going to change the world. c) No, because our GDP wont improve.

2 New challengers can exploit

a) new markets in developed countries in North America. b) new growth in Europe. c) very large markets in emerging countries.

3 We can see that developing countries, like India and China, are contributing
significantly to the global economy by looking at their a) GDP growth. b) developing markets. c) parameters.

4 GDP growth rates are higher

a) in developed markets than in developing markets. b) in developing markets than in developed markets. c) above developed markets.

5 India and China have an advantage because of their

a) own momentum. b) large local companies. c) large number of consumers.

6 Local companies will have huge opportunities to

a) manufacture products in their local markets. b) create large local companies. c) help companies in these markets.

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Market Leader Intermediate 3rd Edition

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Watch Part 2 of the video. Complete the sentences.

1 The interviewer is interested in opportunities for
a) Indian and Chinese companies to sell in Western markets. b) Western companies to sell in India and China. c) emerging markets outside India and China.

2 Mr Gopalakrishnan says that any company which

a) sells into these new markets in emerging countries will do well. b) has both suitable products and services and an understanding of the market will do well. c) takes advantage of these products and services will do well.

3 Mr Gopalakrishnan says that if you dont have

a) the right strategy for emerging markets, you will be challenged. b) the right opportunities to go into this market, you will be challenged. c) a strategy for producing and servicing, you will be challenged.

Watch Part 3 of the video. Complete the sentences.

1 The interviewer suggests the biggest weakness of new challengers might be
a) their ability to produce low-cost products. b) their management style. c) their other weaknesses.

2 Mr Gopalakrishnan
a) admits that management may be a weakness. b) denies that management may be a weakness. c) suggests that other factors are more important.

3 Mr Gopalakrishnan says that

a) leadership and management styles will have to change. b) leadership and management styles do not have to change. c) it is very easy to change leadership and management styles.

4 Mr Gopalakrishnan says that new challengers need to be able to manage

a) employees in different parts of the world. b) the needs of global markets. c) manufacturing in many different countries.

5 To achieve this aim, Mr Gopalakrishnan says that Infosys are

a) employing students from local universities. b) getting new employees from Western as well as developing countries. c) changing their management systems.

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Market Leader Intermediate 3rd Edition

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vocabulary

Use your dictionary to check the meaning of the words in the box. Use the words to complete the sentences below.
campus recruit influence emerging rival weakness hype strategy parameters momentum

1 Jack Harris is leaving so we need to ___________ a new Chief Accountant. 2 Never drive a car when you are under the ___________ of alcohol. 3 Whats your ___________ for reducing carbon emissions? 4 Pepsi-Cola is the main ___________ of Coca-Cola. 5 Late delivery is the main ___________ of many Internet shopping services. 6 Start to spin the wheel and ___________ will keep it spinning. 7 The university ___________ is not near the centre of the town. 8 Will this cream really make me look younger, or are the advertisements just
___________?

9 There is an ___________ market for wind-powered generators. 10 On average, North Americans are taller and have larger feet than South Americans, but
I dont know the exact ___________.

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Market Leader Intermediate 3rd Edition