Hotel management Lesson 3 Student No: HMan2012/12/16ITEC

Pre - opening /Developing Budget Budget is one of the main planning to activities the to hotel operation. Budget can be defined in many ways. A budget is a plan by which resources required to generate revenues are allocated A budget is a plan which project both the revenues the hotel anticipates during the period covered by the budget and the expense required to generate the anticipated revenues. The advantage in preparing a budget is that it provides an opportunity for asking a critical look at the costs of the department, Capital budgets -These allocate the use of capital assets that have a life span considerably in excess of one year-these are asset that are not normally used up in day -to -day operation Budget preparation for the Pre-opening phase Budgeting for the first 12 months of hotels operations Budget management according to international standards and strategic plans of the client Risk management These force the planning necessary foe the smooth opening of a new hotel. The begets allocate resources for opening parties, advertising ,generation of initial goodwill, liaisons and PR-opening budgets also include the initial cost of employee salaries and wages ,as well as supplies ,crockery and other item. All financial statements are reviewed by the Director of Operations and a summary is prepared and reviewed by GM Manager. Monthly meetings with ownership Categorizes by department involved Bases on the department involved budgets may be categorized into master budgets or department budgets.

Operation Expense Salaries and wages Employee benefits Employee benefits Operating supplies Linen uniforms Laundry and dry cleaning Pest control Flower and horticultural expense Miscellaneous

Capital expense Equipment and machines Furniture Fixtures

Pre -0pening staff plan Recruitment and Coaching of the General Manager Recruitment of Heads of departments and the entire staff Establish basic personnel standards Create and implement the pre opening marketing plan Assemble pre opening budgets( working capital ,food beverage ,linens Recruit ,interview, and hire all key management and sales personal Train all key personal Recommend advertising agency Establish definitive objectives and action plans for all department Obtain business licenses Develop pricing for room ,food and beverage Develop specification and beds on building insurance Coordinate the procurement of the guest supplies and employee uniform Interface with potential hotel concessionaires Develop employee benefit program and police manual

Model of the standard Guest rooms Internal room dimensions are dictated by market requirements, the standard of the hotel , and the number and size of the beds and furniture ,twin beds to one double are most common ,with the queen sizes ,king size ,or double beds used in higher grade hotels In studio rooms, a convertible settee provides a third bed for family use. The standard room minimum area for a single room is approximately 9 sq metres, for a double room .11 sq metre and a twin room,13 sq meters The floor to ceiling height is usually 2.5 meters lowered to 2.0 meters in the room Beds and furniture: space between beds and furniture more than 910 mm, with knee room of 685 mm set at 1.2 m height Windowsills and mirrors: Eye level for a person in a wheelchair is assumed to be about 1.07-1.37m from the floor All hotel properties needs to have some guestrooms accessible to the differently abled guests and adapted to their needs. A physically accessible room should have the following feature : Doorway push and pull clearance Minimum 32 inches clear opening in the door width Accessible door hardware Accessible security feature A peephole mounted between 36 and 45 inches height Controls and light switches mounted between 48 and 54 inches height from the floor Minimum 32-inch wide clear opening to the barroom Accessible sinks and faucets

Grab bars for the toilet Toilet seat at 17 -19 inches height above the floor Adequate manoeuvring space in front of the toilet, tub and shower for a wheelchair grab bars and transfer seat for tub A room adapted to guest with hearing impairment may include the following facilities A text telephone Audio visual emergency warning devices Notification devices for door knocking and telephone ringing. Equipment for the housekeeping needs to be sourced and a close inventory kept. Room length is usually more flexible and may extend to a balcony or angles window for directional views, Executive rooms have a workstation or lounge near the window larger multi room suites are usually limited to floor corners and the top accommodation floor, where changes in the standard module are possible. Room doors are usually 76-90 cm wide .The entrance has the room number displayed on it, a doorstop is necessary to prevent damage to walls, windows should be of a standard size as this avoids the need to sort out curtains of different lengths. It is better to have windows that can be dealt with on both sides from the room itself. The wall should be soundproofed as far as possible to exclude noise from the corridors and adjacent rooms, Skirting boards help prevent damage to the walls Equipment require to operate the housekeeping Vacuum cleaner, carpet shampooing machine, trolleys Caddy, linen trolleys, chemical, guest amenities, towels Bed linen, bed throws, pillows, and furnitures bed base and mattress, Etc Please note that I have been working in the housekeeping since from last 16 years thats I have given clear figure of the guest rooms.

Conference rooms ballrooms and banquet hall Height grade hotels usually offer separate banquet halls and rooms for conventions and group events. Group access is via foyers or atrium space that provide cloakroom facilities and temporary refreshment service .Large ballrooms are usually divisible with removable soundproof partitions ,so that each of the partitioned areas has its own independent access and service entrance ,air conditioning ,lighting ,power ,and audio usual facilities . In term of area, banquet halls are usually 1.1-1.3 sq meters per cover

Developing idea for interior design

Interior decoration is a highly personal form of self expression. It is the sum of ones interests as an individual or a group a personal statement created by combining various element of art by using certain principles. Colour, lighting, floor covering finishes, carpets, ceiling and various new chandeliers, wall hangings, wallpapers, linens, furniture, shades, wall coverings, and various window treatments are some important tools used for decorating various areas of a hotel and giving a distinct style to these areas accessories and much more.. Guests would definitely expect a nice "welcome" when they enter into the hotel. One of the best things we can do in this regard is to hang varied pieces of exotic artwork in the lobby. We can even scatter these artworks throughout. The pattern will depend on the amount of space in the hotel lobby and the existing dcor. Contemporary fine art is a great way to give a warm feeling to the guests. Adding beautiful plants, cozy chairs, decorative table, floor rugs, on the entrance of the lobby and a beautiful a lamp will make the hotel lobby a perfect place to welcome guests. The furniture must go well with the colours of the paintings. Remember that a lobby is the "first impression" of a hotel. So make good efforts to decorate it. . Interior Dcor for Restaurant restaurant, you need to come up with something great for it too. This is the best way to keep your guests enjoying the delectable stuff that you serve here. Try decorating the walls with beautiful paintings, unique furniture, etc.

Planning & Establishing Hotel Revenue Goals

A good marketing plan is like a trusty road map. It tells us where we're going, how to get there and, most importantly, lets us know we're there when we're there. Longrange thinking is more than just going through the motions. A hotel sales department requires a vehicle that will enable it to fulfil its overall business objectives. The Annual Market Plan is the sales department's strategy to achieve the desired results, including hotel revenue management. This report includes a market segment analysis that constitutes the hotel's business objectives . . . a means of deciding the direction of the hotel and sales department within the framework of the objectives of the Franchise Company and Hospitality Services.

Marketing Plan Process

A strategic Sales and Marketing Plan is created each year the tactical initiatives of this plan (Sales Action Plan) are reviewed monthly to ensure property compliance. The plan is also reviewed each month between the Director of Operations and the General Manager to determine any new approaches that could better market the hotel. Monitors coordination between property and franchiser marketing (i.e. Choice, Hilton, Sheraton and Radisson), ensuring that properties capitalize on all marketing opportunities and support provided by their franchiser.

Hotel Internet Marketing Strategies Please note that the below mentioned figures and information I have researched and study thoroughly the internet and mentioned it. Only on this page. Business generated from the Internet is rapidly on the increase. In 2004 16% of all revenues in hospitality will be generated from the Internet (14% in 2003). By 2006, the Internet will contribute over 24% of all hotel bookings (CSFB). This year 54% of all Internet bookings in hospitality will be direct-to-consumer (i.e. via hotel-owned web sites). Some major brands (e.g. Marriott, Hilton and Radisson) and proactive hotels and resorts already enjoy Direct vs. Indirect online distribution ratios of 75:25. Direct online distribution cuts costs (such as brochures), attracts affluent customers and lessens the dependency on online discounters and more traditional and expensive channels.
Whether you are an independent or branded hotel, a major hotel chain or hotel management company, you can stay ahead of your competitors and capture new market share with an effective Direct Online Distribution Strategy. The centre-point of this strategy is the development of the hotel's own web site, in addition to their franchise web-presence (if any). As part of your comprehensive Total Online Distribution Strategy, Evaluating the overall use of the Internet as a hotel marketing tool

Development and deployment of the hotel web site. Perform a web site Optimization Strategy to make your existing hotel web site user-friendly, search engine-friendly and travel booker-friendly. Perform a robust Search Engine Strategy designed to improve your web site positioning on search engines in order to boost direct consumer bookings. 85% of Internet users rely on search engines to locate information on the Web and that search patterns for accommodations are strictly destination-focused.

Pre Opening Expense These cost drivers should be carful considered and ensure that appropriate allowances are made in the budget estimates and that the proposed capital investment will provide the required rate of return: Furniture, fittings and Equipment (FF&E) Including Soft operating Equipment. This includes goods needed to furnish the hotel rooms, Public area, Kitchen, etc, Silverware ( cutlery , decanters, ets) Crockery Glassware Linen Furnish Case goods Bedding Shower curtains and hooks Pictures and Mirrors TVS and Radios Lamps Piano Kitchen pots, Pans and food containers etc, Food and beverage service Room service equipment Chafing dishes, food pans and rechauds Rolling service Coffee service portable Trays Food specialty items Stainless steel flatware Stainless steel hollowware Uniforms Front office Kitchen Housekeeping Engineering Waiter and bellboys Waitresses Barmen Tools Carpenter Mechanical and Plumbing Boiler Electrical Locksmith Painting Upholstery Garden Millwright and refrigerator mechanic Employees Lockers

In summary the calculation for these important hospitality measures are depend on the room rate Occupancy percentage = total No ,of room sold/ Total no, of Rooms Available for sale Average Daily Rate per room sold =Total Revenue /Total Number of Rooms sold. Average Rate per Available Room= Total Revenue/Number of Rooms available for sale