Y rape ?

To spk up and to mak ppl aware To prevent further awareness

Marketing Objective- Promotional obj.- to create awareness

Marketing is a broad term that describes a variety of activities, including sales, communications, public relations, media outreach and business development. The methods of marketing you choose for your company or organization depends on the specific goals you want to reach. Starting out with a defined goal is critical to determining the success of your marketing efforts along the way and at the end of your campaign.

Raise Awareness

Increasing name recognition is key to creating awareness about your business.

One of the key goals of marketing is to raise awareness about your company among groups you have identified as your target audience. If you are marketing a pet-sitting service, your primary objective is to make sure that pet owners in your market area know about you and your business. Advertising is a good way to begin raising awareness about your brand, whether it be radio and television ads or print ads in your weekly community newspaper

Objectives Guide Implementation Awareness- Teaser and Slogan campaigns & service announcements
Interest- Informative Evaluation and Trial- Persuasive Copy Decision=- Direct Action ad Confirmation- Reminder/Informative (not sure) Comm. Obj: 1. Target Audience-

http://www.thedailyfemme.com/femme/2010/11/canadian-advertisingcampaign-targets-%E2%80%9Cthat-guy%E2%80%9D-anti-rape-issuereaches-a-new-audience/

http://washingtonexaminer.com/anti-rape-campaign-targets-both-womenand-men

older men In unhappy marriages younger men from broken homes wealthy kids from affluent families men with history of violence 2. Behavioral Obj.- Application 3. Communication Obj.- creating awareness among the people 6M: Market-mentioned in target market Motive- the ad should affect you in a +ve way that is you take measures to try and help the victims as well as try to prevent further happenings by takin the help of police Media- print media in a print ad ppl wld stare at the photo and print ad is mre effective as the ad is visually rembermbrd completely or parts of it is rembered as the ad is on anti rape ppl change da channel on tv as children maybe in da room. Measurement : Depending on the reaction of the ppl. If we keep advertising abt anti rape der might be a day whr ppl will cum forward and tok abt their experience (that is how dey helpd to catch da victoms nd how dey overcame it). PPl who hav already nbeen raped will tll how dey reachd da circumstance wich will help oders in comparing if they are in a similar phase. Message :- Sex or Rape : The difference is consent

1. Positioning: Experiential positions

o o

Provide sensory stimulation Provide cognitive stimulation