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Introduction
Welcome to the Ministry Of Education brand & identity guidelines manual. We created this manual so that all MOE employees and partners would have a clear set of guidelines for producing, programming, designing or writing anything related to the Ministry. This manual covers basic guidelines and provides a range of examples from which we can glean the direction needed to accurately represent MOE in any situation. Adhering to a set of identity guidelines doesnt mean we have to sacrice creativity or originality. We should all use these rules and not to play with the identity in any design point. Your commitment to the Ministry Of Education brand consistency is greatly appreciated. . . . . .
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Contents
1- How to use this manual - Logo story and rotional THE MINISTRY IDENTITY 2- logo analysis 3- logo exclusion space 4- Logo Colors 5- Logo black & White 6- Logo backgrounds 7- Logo misuse 8- Fonts THE APPLICATIONS 9- Stationery 10- Books & Scientic methods 11- Communication template 12- Gift items 13- Signs
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Logo Analysis
Logo Analysis
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100%
9%
10 %
100%
To maintain the logos integrity and to make sure that the logo stands out, an empty surrounding
19 %
space should always appear around the logo. A space equivilant to or larger than the exclusion space shown in this guide should be available whenever the logo is used on any application.
3.5cm
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logo Colors
Logo Color
Panton = 3145 U
R = 3 G = 110 B = 119
C M Y B C M Y B C M Y B C M Y B C M Y B C M Y B
= = = = = = = = = = = = = = = = = = = = = = = =
89 42 46 14 75 26 20 0 25 0 0 0 12 0 0 0 14 6 5 0 41 29 28 0
Panton = 632 U
R = 52 G = 151 B = 181
Panton = 2905 U
Panton = 7544 U
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For a black and white application all the elements of the logo should be in black and grey. If placed on black background, the logo should be colored with solid white.
C M Y B
= = = =
0 0 0 90
C M Y B
= = = =
0 0 0 70
C M Y B
= = = =
0 0 0 50
C M Y B
= = = =
0 0 0 40
C M Y B
= = = =
0 0 0 30
C M Y B
= = = =
0 0 0 10
Grayscale
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Logo misuse
Logo Misuse
1- Never Change the color 2- Never Use any Colored Background 3- Never Distort it 4- Never Apply Shadow 5- Never Play With the logotype
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Fonts
Fonts
m
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ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Helvetica Light
Stationery
Letterhead
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Riyadh-ministry of education 1148
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. .
T 014046666 - 014042888
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F 014012365 - 014037229
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Flags Flags
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Gift Items
Key chain
bags
T-shirt
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Communication template
Print Media
Poster
Size : 50 x 70 cm
Press ad
Size : Quarter page
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Signs
Signs
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Signs
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Signs
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Signs
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Signs
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