Publicitatea este arta de a prezenta produse sau servicii potentialilor clienti, astfel incat sa ii convinga sa le cumpere.

Inafara de promovarea unui produs, publicitatea mai poate influenta opinia publica sau aduce in prim plan (advance) o anume cauza. Mesajul publicitar (sau reclama) este destinat (to intend) unui anumit public (audience) si este oferit acestuia prin diverse mijloace de comunicare in masa, cum ar fi: ziare, reviste, tv, radio, cinema, afise si reclama prin posta (direct mail). Persoana sau firma care finanteaza astfel de mesaje este denumita solicitant de anunt publicitar (advertiser) si in general apeleaza la serviciile unei agentii de publicitate (agency) pentru ai crea si livra mesajele. O agentie de publicitate poate fi de dimensiuni mici (10 persoane), mijlocii (100) sau mari (1000 sau mai multe persoane) si, inafara de departamentele care raspund de organizarea muncii de birou (office administration), de personal si contabilitate, mai include urmatoarele servicii specializate: Serviciul conturi clienti (account): sefii de publicitate (managers), controlati de directori de grupa, care au raspunderea (to be incharge of) conturilor clientilor (customer). Serviciul de creatie: aici lucreaza cei care creeaza reclama: redactori, producatori de film, tipografi (typographers).

Advertising is the art of presinting products or services to potential clients, so that persuade them to buy. Apart from promoting a product, advertising may also influence public opinion or advance a particular cause. Advertisement is intended to a specific audience and it is offered through various mass media, such as: newspapers, magazines, tv, radio, cinema, posters and direct mail. The person or company which sponsor such messages are called advertiser and generally hire an advertising agency to create and deliver messages. An advertising agency can be small, middle or large and, outside the departments incharge of office administration, staff and accounting staff, includes the following specialized services: Account department: advertising managers, control group directors, which is incharge of ... Creation department: those who create advertising works here: editors, film makers, printers.

Information and communications film documentar = features, documentary rubrica mondena = gossip column corespondent = corespondent titlu de rubrica = heading titlu principal = headline a-si face abonament la ziar = to subscribe abonament = subscription abonat = subscriber a emite, a transmite = to broad retea = network a muta de pe un canal pe altul = to zap a prinde un post = to tune into a intra in emisie = to go on the air / to go off the air camera ascuns = candid camera reluare = repeat / rerun crainic = anchor producator = producer ascultatori = listeners audienta = rating

Se spune ca publicitatea il induce in eroare pe cumparator propagand informatii exagerate. Altii cred ca reclamele ofera informatii utile care il ajuta pe cumparator sa faca o alegere inteleapta. Unii afirma ca publicitatea convinge oamenii sa cumpere lucruri de care nu au nevoie si pe care cateodata nu si le permit financiar. Altii cred ca acest lucru reduce preturile prin cresterea vanzarilor. Una dintre tehnicile de baza in studiul pietei o reprezinta chestionarul. Impunerea unui anumit pret nu este doar o decizie economica ci si una psihologica. Aproape fiecare reclama contine un cuvant cheie. Unor produse li se face publicitate referitor la efectul lor remarcabil si imediat. They say that advertising misleads the buyer buymakeing exaggerates clems. Others think that advertising provides useful information to help buyer to make a wise choice. Some claim that advertising persuades people to buy things they do not need and sometimes can not afford. Others believe that this will reduce prices by increasing sales. One of the basic techniques in market research is the questionnaire. Charge a specific price is not only an economic decison but also a psychological one. Almost every advertisement contains a keyword. Some products are advertised on their outstanding and immediate effect.