Sie sind auf Seite 1von 29

TABLE 4.1. OCCUPATION WISE REPONDENTS REPONDENTS OTHERS PROFESSION SALARIED BUSINESS TOTAL NO.

OF RESPONDENTS 20 10 50 20 100 PERCENTAGE 20% 10% 50% 20% 100%

INTERPRETATION: The above table shows that 50% of the respondents are salaried, 10% are professionals, 20% are others and remaining 20% are business peoples

Fig. 4.1. OCCUPATION WISE REPONDENTS

50 45 40 35 30 25 20 15 10 5 0 1 2 3 4 5 s.n Particular 1 OTHERS 2 PROFESSIONS 3 SALARIED 4 BUSINESS

4.2. Analysis of Respondents towards TVS Brands

Below table shows the respondents preference towards each brand.

TABLE 4.2. RESPONDENTS TOWARDS TVS BRANDS BRAND NAME APACHE TVS SPORTS XL HD OTHERS TOTAL NO. OF RESPONDENTS 80 13 6 1 100 PERCENTAGE 80% 13% 6% 1% 100%

Out of the 100 respondents, 80% of the respondents were the consumers of APACHE, 13% were consumers of TVS SPORTS, 6% were consumers of XL SUPER and remaining 1% was the consumer of OTHERS.

INTERPRETATION

Since APACHE has got a very good quality and services, 80% of the respondents are consumer of APACHE.

Fig. 4.2. RESPONDENTS TOWARDS TVS BRANDS

18 16 14 12 10 8 6 4 2 0 1 2 3 4 5 s.n Brand name 1 APPACHI 2 TVS SPORTS 3 XL SUPER 4 OTHERS

4.3. Analysis of Brand wise responses towards the reason for consuming

Below table shows the brand wise responses towards the reason for consuming branded Bikes. TABLE 4.3. BRAND WISE RESPONSES TOWARDS REASON FOR CONSUMING BRAND NAME APACHE TVS SPORTS XL HD OTHERS TOTAL PRICE SERVICE 4 5 2 1 12 19 3 0 0 22 QUALITY 54 5 3 0 62 ADVERTISEMENT 3 0 1 0 4

80% of the respondents are consuming APACHE. In that 4% are consuming it by considering its price, 19% of the respondents are considering the service, 45% of the respondents are consuming it by considering its quality and remaining 3% are considering its advertisement. Out f the 13% consumers of TVS SPORTS, 5% of the respondents are consuming it by considering the price, 3% of the respondents are considering its service and remaining 5% are considering its quality.

With regard XL HD, 2% of the respondents are consuming it by considering the price, 3% of the respondents are considering the quality and remaining 1% is considering its advertisement INTERPRETATION Most of the consumers prefer quality than price, service and advertisement.

Fig 4.3. BRAND WISE RESPONSES TOWARDS REASON FOR CONSUMING

80 70 60 50 40 30 20 10 0 1 2 3 4 5 6 S.NO BRAND NAME 1 STYLE 2 KM 3 LIFE TIME 4 PERCENTAGE

TABLE 4.4. RESPONSES TOWARDS OUTLETS TO BUY THE BIKES Below table shows response towards outlets to buy the branded Bikes BRAND NAME APACHE TVS SPORTS OTHERS TOTAL OTHERS 5 1 2 8 AGENT 36 11 3 50 SHOP 39 1 1 42

The above table shows the outlets preferred by the respondents to buy the bikes. Out of the 80% of APACHE consumers, 5% of the respondents are buying it directly from the OTHERS, 36% are purchasing it through agent and remaining 39% are buying it from shop.

Out of the 13% consumers of TVS SPORTS, 1% of the respondents is purchasing it from dairy, 11% of the respondents are getting it through agent and remaining 1% buying it from shop. In case of OTHER BIKES, 2% of the respondents are buying it directly from dairy, 3% of the respondents are getting through agent and 1% of the respondents are purchasing it from shop. INTERPRETATION

50% of the respondents are purchasing through agent. The agents should improve the service in order to maximize the consumer force.

Fig 4.4. RESPONSES TOWARDS OUTLETS TO BUY THE BIKES

60 50 40 Series1 30 20 10 0 BRAND NAME S.NO APPACHI 1 TVS SPORTS 2 OTHERS 3 TOTAL 4 Series2 Series3 Series4 Series5

Below table shows the responses towards the opinion regarding price

TABLE 4.5. RESPONSES TOWARDS THE OPINION REGARDING PRICE BRAND NAME APACHE TVS SPORTS XL HD OTHERS TOTAL LOW 6 7 2 1 16 AVERAGE 71 6 4 0 81 HIGH 3 0 0 0 3

The above table shows the opinion of the respondents regarding the price. Out of the 100 respondents, 80% of the respondents were consumers of APPACHI. 65 of the respondents said that its price is low, 71% of the respondents opinion is that the price is average and remaining 3% of the respondents stated that its price is comparatively high. In case of TVS SPORTS, 7% of the respondents stated that its price is low and the remaining 6% of the respondents stated that its price is reasonable and average.

6% of the respondents were consumers of XL HD, 2% of the respondents stated that its price is low and the remaining 4% stated that its price is average and 1% of the OTHERS consumer has an opinion that its price is comparatively low. INTERPRETATION Even though the price of all branded BIKES are at par 3% of the respondents stated that APACHE price is high.

Fig 4.5. RESPONSES TOWARDS THE OPNION REGARDING PRICE

80 60 40 20 0 STYLE KM LIFE TIME PERCENTAGE XL HD TVS APPACHI APP TVS SPORTS XL HD

TABLE 4.6. RESPONSES TOWARDS THE PURPOSE FOR CONSUMING BIKES

BRAND NAME APACHE TVS SPORTS XL HD OTHERS TOTAL

STYLES 76 7 3 0 86

KM 2 4 3 1 10

LIFE TIME 2 2 0 0 4

The above table shows the purpose for consuming bikes. 76% of the respondents are consuming APACHE for STYLE, 2% of the respondents are consuming it for preparation of KM and remaining 2% of the respondents are consuming it for making LIFETIME. Out of the 13%, of the respondents consuming TVS SPORTS, 7% are consuming it for STYLES 4% of the respondents are consuming it for KM and remaining 2% for making LIFETIME. With regard to XL HD, 3% of the respondents are consuming it for STYLE and remaining 3% of the respondents are using for LIFETIME. The only one respondent of OTHERS is consuming it for KM

INTERPRETATION 86% of the respondents are consuming bikes for styling to use and remaining respondents for km and lifetime.

Fig 4.6. RESPONSES TOWARDS THE PURPOSE FOR CONSUMING BIKE

STYLE BRAND NAME

LIFE TIME

KM PERCENTAGE

STYLE

LIFE TIME

10 0

S.NO

2 APPACHI 3 1

TVS 4 SPORTS 2

XL HD 3

OTHERA 4

TABLE 4.7. RESPONES TOWARDS OPINION REGARDING SERVICE

PERCENTAGE

80 80 80 70 70 70 60 60 50 60 50 40 40 50 30 30 20 40 10 20 0 10 30 0 20

1 STYLE TVS SPORTS KM

Series1

Series2 2 KM APPACHI Series3 3 LIFE TIME TVS SPORTS Series4 4 PERCENTAGE XL HD Series5

BRAND NAME APACHE TVS SPORTS XL HD OTHERS TOTAL

VERY GOOD 18 3

GOOD

AVERAGE

POOR

VERY POOR

55 3

7 7

0 0

0 0

0 0 21

0 0 58

2 1 17

4 0 4

0 0 0

The above table shows the responses towards the service of the various brands. 18% of the respondents consuming APACHE stated that its service is VERY GOOD 55% of the respondents said that its service is GOOD and the remaining 7% said that its service AVERAGE. Out of the 13% of the respondents consuming TVS SPORTS, 3% of the respondents opinion is that its price is VERY GOOD. 3% of the respondents stated that is GOOD and the remaining 7% of the respondents stated that its service is AVERAGE With regard to XL HD, 2% of the consumer said that its service is AVERAGE and remaining 4% stated that the service is POOR. The only one consumer of OTHERS stated that its service is AVERAGE.

INTERPRETATION 4% of the respondents stated that branded bikes service is poor so that manufacturers should improve the service up to the expectation of the consumer and the 4% are the consumer of XL HD.

Fig 4.7. RESPONES TOWARDS OPINION REGARDING SERVICE

60 50 40 30 20 10 0 Series1 Series2 Series3 Series4 Series5 Series6 Series7 Series8

TABLE 4.8. RESPONSES TOWARDS AVAILABILTY OF CONSUMING BRAND

BRAND NAME APACHE TVS SPORTS XL HD OTHERS

YES 68% 3% 1% 0%

NO 12% 10% 5% 1%

TOTAL 80% 13% 6% 1%

Out of the 80 respondents, 68% of the respondents opinion is that APACHE is available in all shops and the remaining 12% respondents stated that its not available in all shops. Out of the 13 respondents consuming TVS SPORTS, 3% of the respondents stated that it is available in all shops and remaining 10% of the respondents stated that it is not available in all shops. 1% of XL HDs respondents stated that it is available in all shops and remaining 5% of the respondents stated that it is not available in all shops. The only one respondent of OTHERS said that its not available in all shops. The respondents already said that it service is average so that mostly its sales will be less and it wont be available in all shops.

INTERPRETAION 2% of the respondents stated that the brand BIKES are available in all shops.

Fig 4.8. RESPONSES TOWARDS AVAILABILTY OF CONSUMING BRAND

80% 70% 60% 50% 40% 30% 20% 10% 0% YES NO TOTAL 1 APPACHI 2 TVS SPORTS 3 XL HD 4 OTHERS

TABLE 4.9. FACTORS INDUCE TVS BIKES


45 40 35 30 25 20 15 10 5 0 1 2 3 4 5 6 7 Particular FRIENDS & RELATIVES ADVERTISEMENT TREND POST PURCHASE

PARTICULAR

NO OF RESPONDENTS

PERCENTAGE

FRIENDS AND & RELATIVES ADVERTISEMENT TREND POST PURCHASE TOTAL

42

42%

30 24 4 100

30% 24% 4% 100%

INTERPRETATION The above table indicates that 42% of the consumers had said that they have been induce to buy the TVS bikes through their friends and relatives,30%of the consumers had introduced by advertisements, 24% of the consumers had said reputation of the company and last 4% of the consumers total post purchase experience.

Fig. 4.10. RESPONSES TOWARDS THE USAGE OF OTHER BRAND


1

PARTICULAR

YES

NO

APACHE ADVERTISEMENT TREND POST PURCHASE TOTAL

28 6 5 1 40

52 7 1 0 100%

14.10 USAGE OF OTHER BRAND

60 50 40 Series1 30 20 10 0 Series2 Series3 Series4

40% of the respondents were already purchased other brand and switched over to current consuming brand and remaining 60% are still not changed that brand. 28% of the respondents were consuming some other brand and now switched over APACHE, 6% of the respondents switched over to TVS SPORTS, 5% to XL HD and remaining 1% switched over to OTHERS. 60% of the respondents were continuing with the same brand, out of that 52% of the respondents were the consumers of APACHE, 7% of the respondents were the consumers of TVS SPORTS and remaining 1% of the respondent was the consumer of XL HD.

INTERPRETATION 40% of the respondents were using some other brand and switched over to presently consuming brand

TABLE 4.11. RESPONSES TOWARDS THE REASON FOR SWITCHING TO CURRENT BRAND

BRAND NAME APACHE TVS SPORTS XL HD OTHERS TOTAL

PRICE 3 4 2 1 10

QUALITY 17 2 3 0 22

SERVICE 8 0 0 0 8

40% of the respondents were consuming some other brands and switched over to the buying brand and the above table shows the reason for switching over the buying brand. Out of 40%, 28% of the respondents switched over to APACHE. In that 28%, 3% of the respondents changed to APACHE by considering the price. 17% of the respondents switched over to APACHE because of its quality and remaining 8% by considering its excellent service. 6% of the respondents switched over to TVS SPORTS. 4% considered its price and switched over and remaining 2% considered its quality. With regard to XL HD, 2% of the respondents shifted to that by considering the price and remaining 3% by considering its quality. Incase OTHERS, 1% of the respondents shifted by considering its low price.

INTERPRETATION

40% of the respondents were using some other brands and 22% switched over to the consuming brand by considering the quality. 18% of the respondents switched over to consuming brands by considering other factor like price and service but it is not that factors we should give importance. Since its the matter of health we must give first preference to quality. Fig 4.11. RESPONSES TOWARDS THE REASON FOR SWITCHING TO CURRENT BRAND

REASON FOR SWITCHING TO CURRENT BRAND


18 16 14 12 10 8 6 4 2 0

NO OF RESPONDENTS

PRICE

RESPONDENTS

QUALITY

SERVICE

APPACHI TVS SPORTS XL HD

OTHERS

BRAND NAME

TABLE4.12. RESPONSES TOWARDS THE BY PRODUCTS USAGE OF CONSUMING BRAND

BRAND NAME APPACHI TVS SPORTS XL HD OTHERS TOTAL

YES 71 0 1 0 72

NO 9 13 5 1 28

72% of the respondents have purchased the byproducts of the consuming brand and remaining 28% have no. out of that 71% of the respondents have purchased byproducts of APACHE and remaining 1% purchased XL SPORTSs byproducts.

INTERPRETATION

28% of the respondents have not purchased the byproducts of the consuming brand. In that most of the respondents are not aware of the buying brands byproducts.

Fig. 4.12. RESPONSES TOWARDS THE BY PRODUCTS USAGE OF CONSUMING BRAND

28

80 70 60 50 40 30 20 10 0 APPACHI TVS SPORTS XL HD OTHERS TOTAL YES NO

TABLE 4.13. RESPONSES TOWARDS THE RECOMMENDATION OF CONSUMING BRAND TO OTHERS

BRAND NAME APACHE TVS SPORTS XL HD OTHERS TOTAL

SURE 63 1 1 0 65

MAY 15 10 3 0 28

NO 2 2 2 1 7

65% of the respondents will surely recommend the brand to others, 28% may recommend the brands to others and remaining 7% will not recommend.

INTERPRETATION

7% of the respondents will not recommend the consuming brand to others because some are not satisfied with the service provided and some with the quality.

Fig. 4.13. RESPONSES TOWARDS THE RECOMMENDATION OF CONSUMING BRAND TO OTHERS

RECOMMANDATION OF COUNSUMING BRAND TO OTHERS


NO OF RESPONDENTS 70 60 50 40 30 20 10 0

RESPONDENTS

SURE MAY

NO

APPACHI TVS SPORTS XL HD BRAND NAME

OTHERS

14.14. DEALERS RESPONDENTS OF TVS BIKES

S.NO

PARTICULAR

NO OF RESPONDENT

PERCENTAGE

1 2 3 4

SATISFIED DISSATISFIED FAIR HIGHLY SATISFIED

50 22 18 6

50% 22% 18% 6%

HIGHLY DISSATISFIED

4%

TOTAL

100

100%

INTERPRETATION:
The table indicates that 50% of the consumers are satisfied feel abort the dealers response of TVS bikes, 6% consumers are highly satisfied, 18% consumers are fair, 22% of the consumers are dissatisfied and remaining 4% of the consumers are highly dissatisfied.

14.14. DEALERS RESPONDENTS OF TVS BIKES

100 90 80 70 60 50 40 30 20 10 0 1 2 3 4 5 6 DISSATISFIED HIGHLY SATISFIED HIGHLY SATISFIED SATISFIED FAIR DISSATISFIED HIGHLY DISSATISFIED TOTAL

14.15 ROAD GROP OF TVS BIKES


S.NO 1 2 3 4 5 PARTICULAR Satisfied Highly satisfied Fair Dissatisfied Highly dissatisfied Total NO of respondents 62 20 10 4 4 100 Percentages 62% 20% 10% 4% 4% 100%

Interpretation: From above table 62% of the consumers are satisfied with the road grip of TVS bikes, 20% of the consumers are highly satisfied, 10% of the consumers are fair, 4% of the consumers are dissatisfied and 4% of the consumers are highly dissatisfied.

Fig 14.15 Road grip of tvs bikes

70 60 50 40 30 20 10 0 Series1 Series2 Series3 Series4 Series5