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SOLUTIONS THAT FIT

Dynamic Warehousing: The Vital Link in

a Successful Supply Chain
Schaefer is a company known the world over as one of the need to provide the right solutions to some common
biggest suppliers and manufacturers of quality material business problems and how to choose from the high variety
storage and handling systems and they specialize in storage of paperless pickings available, according to their key
systems for warehouses, offices and waste management features. Furthermore, he explores the reasons why these
facilities. state-of the art and highly dynamic order picking systems
can easily adapt to changing market requirement.
On April 25, 2005, the company held a one day seminar with the
theme: Dynamic Warehousing: The Vital Link in the Supply Chain. With an increasingly globalized economy, Supply Chain
The seminar was officially opened by Mr. Yusli Kadino, the Management (SCM) solutions have emerged as an important
General Manager of PT. SISTIM SOLUSINDO INTERNATIONAL. method of gaining a unique competitive advantage. The ongoing
There were 4 main topics search for better cost
presented by leading control and added value
industry professionals all creation has compelled
related to how companies many organizations,
can improve their particularly manufacturing,
performance. distribution and
transportation firms, to turn
The first speaker was Mr.
to SCM to achieve more
Brian G. Miles, the
lucrative bottom line results.
Regional Director of SSI
Another advantage of SCM
Schaefer Asia, who
solutions is that they can be
described his company's
used to improve business
Dynamic Storage System
relationships amid an
and also talked about
increasingly competitive
building better Supply
playing field. The ultimate
Chain Management and E- benefits of SCM solutions
commerce.
are greater efficiency,
The second speaker was higher productivity, more
Mr. Geoff Wheatley, the efficient cost control and
Director of Sales for SSI From left to right: Brian G. Miles, David Dronfield, Geoff Wheatley, Carsten better customer service.
Schaefer Middle East, who Spiegelberg and Ir. Yusli Kadino - SAILlNGSDOC This can all be achieved
talked about the through improved logistics,
importance of selecting the right material handling equipment warehousing and transportation mechanisms.
and the processes of planning, implementing and controlling
"Supply Chain Management is basically the art of how to
the efficient storage of raw materials. He also talked about
minimize the cost of operation for maximum profit and
how to process inventory and gave related information on how
competitiveness. Storage costs must be included in the products
companies could become more successful in meeting customer
price so the idea is to lower storage cost as much as possible.
requirements.
Supply Chain Management is about looking at all the different
Warehouse safety, maintenance and seismic protection were strategies within a manufacturer's program, including
the issues addressed by Mr. David Dronfield, the General outsourcing and even which vehicles are used for shipping in
Manager of SSI Schaefer Thailand. He also spoke of the order to find ways to minimize costs. Analyzing your
importance of having the right design, correct operations and warehouse strategy is the next stage and, ideally, stock coming
the most effective maintenance in order to allow a business out of the warehouse should be moving much faster than stock
to reach its full potential. coming into the warehouse so what we look for is how we can
provide storage systems to fulfill the demands of our clients.
The last speaker, Mr. Carsten Spiegelberg, the Director of
That's why we are called Dynamic," explained Mr. Brian G. Miles,
Sales for Automation SSI Schaefer Asia, talked about the
the Managing Director / Regional Director.