Feet in clouds Head in space

tavellata@gmail.com

taryn tavella

Ever since I was little, my feet have been in the clouds and my head in space. Constantly dreaming and letting my mind wander. But, I needed something to keep my whimsical muses in order. Which is why I started my blog, a random collection of images and inspiration. This is my resource for the ideation of projects as well as a way to practice the skill of art direction.

tavellata@gmail.com

Sep. - May 2009 (Portfolio)

Feet in

2013

Parsons school of Design BBa. strategic Design anD ManageMent

clouds Head in
the collection
of art anD Design work of

insPiration anD
critique of asthetics anD Design.

taryn tavella

space
taryn tavella

(Portfolio)

inspiration and curation

contour line with pencil - 11x17

axrylic door knob - 16x16

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artWorK

inspiration and curation

photo dandelion that will change from sun into moon

door knob color pencil

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artWorK

inspiration and curation

My artwork progressed from fine art to a more graphic aesthetic. Studying the power of black and white. Positive and negative. Type. Texture. The harmony of opposites.

tavellata@gmail.com

inspiration and curation

balck and white acrylic paint

fabriano Ingres black paper cutout

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artWorK

inspiration and curation

typographic study

texture collage

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study

New York City has always been a major part of my life. The museums help to create the culture of the city that I thrive for. A rebranding of the Museum Mile is necessary in order to create its advertising campaign. This project includes a complete style guide.

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museum mile style guide

re-branding style guide

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Branding

museum mile style guide

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Branding

Typography is proof that opposites can come together to create something beautiful. This type specifications book explores the fonts Script MT and Baskerville. It is in the style of a formal book of etiquette. Script MT is a bold font that conveys spontaneity and liveliness. Complementing this font is Baskerville, a serif font that is sharp and formal.

inspiration and curation

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script mt adn BasKerville

type specifications book

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type study

script mt adn BasKerville

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type study

script mt adn BasKerville

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type study

inspiration and curation

Information graphics and video was a good medium to combine my research, typographic, and design skills. The following are stills from an awareness video addressing the harms of magazine waste on the environment.

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aWareness video

magazine waste awareness video

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video

aWareness video

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video

aWareness video

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video

inspiration and curation

Plastic bags have become the main element in shopping in our society. The following is a call to action video campaign giving a solution to the excess of plastic bags; a stylish, foldable, portable, and durable re-usable bag.

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plastic Bag Ban inFograpHic

information graphic for plastic bag ban

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inFograpHics

aWareness video

awarenes video for plastic bag ban

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video

aWareness video

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video

aWareness video

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video

Most remarkable is the juxtaposition of the natural and the artificial. I conducted a research project on holistic healing that soon developed into a study on the placebo and the power of ones mind.

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r&d: placeBo eFFect

research and development methods project on the plcebo effect

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researcH & development

r&d: placeBo eFFect

tavellata@gmail.com

researcH & development

r&d: placeBo eFFect

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researcH & development

inspiration and curation

You can find beauty in everything and everyone. The nonprofit organization Urban ArtBeat needed a strategy. In a group of five we created a growth plan. I was in charge of the marketing segment.

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groWing a small Business

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growth strategy for non-profit urban art beat

strategy

groWing a small Business

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strategy

groWing a small Business

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strategy

Curiosity leads us down new paths, mapping them out can create innovative concepts. In business models and planning my group members and I created a business plan for a brand-consulting agency.

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consulting Business plan

Business Plan

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strategy

consulting Business plan

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strategy

Patterns in society and culture connect to trends for the future. Touch was a trend that we analyzed which developed into the idea of involving all the senses in elements of design and technology.

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analyzing trends:toucH

anlyzing trends - the future of touch

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analyzing trends

analyzing trends:toucH

tavellata@gmail.com

analyzing trends

analyzing trends:toucH

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analyzing trends

Exploring can happen in the city, in companies, and with in yourself. Internships have been the ultimate form of exploration.

tavellata@gmail.com

yr&g intensHip

internship yr&g - research and graphic design for huntspoint greenroof project

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internsHip

yr&g intensHip

iyr&g - supplies purchasing cheat sheet for hotel staff

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internsHip

louis vuitton internsHip

internship louis vuitton - fashion gps and public relations

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internsHip

mBF internsHip

internship mbf trend consulting- trend board

internship mbf trend consulting- trend board and social media grapihics

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internsHip

mBF internsHip

internship mbf trend consulting- trend book page redesign

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internsHip

alWayS

Keep
so

(the enD)

i escPaPeD into the DreaMs anD fantasies

spacing out
strategic Design anD ManageMent
can helP Make iDeas a reality sustainaBility, quantitative thinking, analysis Design anD Data innovation,

taryn tavella

(the enD)