Este Lauder . Este Lauder (July 1, 1906 April 24, 2004) was an American businesswoman.

. She was the co-founder, along with her husband, Joseph Lauder, of Este Lauder Companies, her eponymous cosmetics company. Lauder was the only woman on TIME magazine's 1998 list of the 20 most influential business geniuses of the 20th century. She was the recipient of the Presidential Medal of Freedom. She was inducted to the Junior Achievement U.S. Business Hall of Fame in 1988.