Globalization and Coca-Cola

According to dictionary, globalization is defines as: when industry globalizes, companies from one country link with companies from another country in order to do business with them. Keith Porter, a host and executive producer of a radio program and manager of media programs, demonstrated:

People around the globe are more connected to each other than ever before. Information and money flow more quickly than ever. Goods and services produced in one part of the world are increasingly available in all parts of the world. International travel is more frequent. International communication is commonplace. This phenomenon has been titled "globalization". From personal understanding, globalization implies that all the people in the world share the similar things and the things become popular in different cultures so that it is hard to define differences between the cultures. The result of globalization is similar to the theory of global village suggested by Marshall McLuhan. Countries. Due to globalization, people are getting closer in today's society, and one culture will be created for the entire world in the future. In other words, there is a substantial relationship between the popular culture and globalization. The globalization also creates powers and expands global markets for business companies. Coca-Cola is a very good example in this case. Coca-Cola is a well-known beverage company since a pharmacist, Dr. John Stith Pemberton, founded Coca-Cola in 1886 in Georgia, U.S.A. Today, the Coca-Cola is sold in near 200 countries all over the world, and becomes a kind of worldwide brand-named beverages. It was the 41st on the list of the 100 Largest Economic Entities in 2001. According to the Coke Spot Light Organization, the Coca-Cola is the longest sponsor of the Olympic Game. These numbers show that the Coca-Cola becomes powerful under globalization. Undoubfully, the mass media is a helping hand of expanding the Coca-Cola's global market. The CocaCola Company has advertised via the mass media in order to attract more customers. As this point, the name of the Coca-Cola has become well known in not only the North America but also many different places: Europe and Asia. The advertisements help the Coca-Cola Company developing an important role in popular culture and global market. As the Coca-Cola becomes popular, its fans from all over the world increases and they steadily support the Coca-Cola. A former Coke executive in Mexico, "after 70 years of drinking Coca-Cola, it becomes a habit - you drink Coca-Cola" Of course, the economic invading of the Coca-Cola does bring out benefits to some developing countries a certain way. The company's success is named as "coca-colonization" today. Ashis Nandy, Indian intellectual, stated: The Coca-Cola Company has founded many factories all over the world. The company directly increases employment rates in these countries. In addition, the needs of the Coca-Cola in the global market increase the production, so the mass production causes a cheaper prise and good service to customer

Example In France :

1933 : Le caf de la gare de l'Est Paris propose une nouvelle boisson, le Coca-Cola. 1985 : Le Coca-Cola sans cafine. 1990 : Le Coca-Cola Light sans cafine. 1996 : Le Cherry Coke. 2002 : Le Coca-Cola Light Lemon en juin. 2003 : Le Vanilla Coke 2005 : Le Coca-Cola Light Lime. 2006 : Le Coca-Cola Light Sango . 2006 : Le Coca-Cola BlK le 15 janvier 2006 : Aprs le Coca-Cola Light Lemon, le Coca-Cola Lemon. 2007 : Le Coca-Cola zro le 18 janvier. 2007 : En mars, le Coca-Cola Blk Cors Intense sort. 2008 : En janvier, lancement des Coca-Cola Light Plus en deux versions, vitamines et antioxydants