A Marketing Report

On

An analytical study of parents encouraging their children for extracurricular activities

Submitted To:

Brahmachari Wadi Trust Institute Of Business Administration H K College Campus, Aashram Road, Ahmedabad-09.
Submitted by: 1). AaChary fhalguni 2). Joshi sanket 3). Panchal Ashish 4). Panchal bhumika 5). Parmar paresh 6). Shoni zinkel 7). Vaidhya bhumi 8). Chauhan priyal 9). Mistry Himani 10). Rai yogendra 11). Vaghela vishal 3001 3017 3023 3024 3028 3064 3073 3081 3104 3134 3153

CHAPTER 1: RESEARCH METHADOLOGY

1.1: Research Objectives a) Primary Objectives b) Secondary Objectives 1.2: Data Sources

a)

Primary Data The data which is collected for very first time, fresh data is called primary data.

b)

Secondary Data Data which is already exits somewhere and collected by some person for his study is secondary data. The sources of secondary data are newspaper, reports, industry journals, net, magazines etc.

1.3: Research Approach Decides that how will you collect the information. How will you respond to your respondent? How shall he approach customer?

a) Observation Method In this method researcher will observe to a behavior of respondent as how respondent act in a particular situation towards particular or service. b) Survey Method In this kind of method this direct and face to face interaction between researcher and respondent is done rather than observing the customer here researcher ask direct question regarding question usually is used to conduct usually questionnaire is used to conduct the survey research. c) Focused Group Method

In this method six to ten people are invited by researcher to discuss about product service or any other marketing element. The entire discussion will be managed by a skilled moderator this moderator will also down important points during the discussion. d) Experimentation

In this method two mutually exclusive groups having similar characteristics are selected controllable variables remaining same in both the groups but different treatment is provided to understand difference in responses.

In Our report we have used SURVEY METHOD because it is most convinced to use in our method.

1.4: Contact method In this method different instruments are used to collect the information. a) Personal interview Face to conversation between researcher and respondent. Respondent gives answer to the researcher. Error, Time, Cost is less. Personal question can be asked. b) Telephonic interview Researcher calls the respondent and asks the question. Computerized store answer. Costly and Time consuming. c) Mail Questionnaire In this method researcher will prepare a structure questionnaire and send to respondent through mail or courier. Time and cost consuming. Monetary benefit must be offered to respondent to answer the questionnaire. d) Electronic Method E-mail or Website is used. Structure questionnaire.

 Huge group, national and international level interviews are involved. Less time consuming. In Our report we have used PERSONAL INTERVIEW method because it is most convinced to use in our method.

1.5: Sampling Decision Sample is representative of population. Sample is sub-group of element of the population tat is selected for the purpose of study or marketing research. a) Sample unit Who is to be survey? Small size unit are use for survey. b) Sample Size How many is to be survey? Informal research- Decide according to your own wish. In company this method is not used. Professional research- statistical method is used for survey. Sample Procedure

c)

How sample will be selected? Two types of sample procedure

A) Non-probability Sampling

It is a method in which each and every unit gets known and equal chance to get selected as a sample. 1.1) Simple Random Sampling Here each and every unit of population gets knows and equal chance to be sample. Here selection of one sample does not effect the selection of other sample. It is used for taste marketing when new product is launched. 1.2) Systematic Sampling In this type of probability sampling a sample is selected by choosing any random number and after that successive sample will be selected at a regular interval. This interval or gap can be found by dividing total population with sample size. 1.3) Stratified Random Sampling In this probability sampling techniques the process is done in two stage In first stage population is divided into different homogeneous segments an basis of Income, Age, Occupation etc. In second stage we select sample either from population or from strata.

1.4) Cluster Sampling

 In this probability sampling method the target population is divided into mutually exclusive sub population know as cluster. It is selected on probability sampling method basis.

B) Non- Probability Sampling Here each and every unit does not get equal chance. There are four type of non-probability sampling. 1.1) Conveniences Sampling Here the selection of sample is done by the researcher exclusively in his own wish and comfort or conveniences. There are no rules, norms or parameter set to select sample. 1.2) Judgment Sampling Here researcher select sample according to his own judgment. Here parameters for sample are already set. 1.3) Quotes Sampling It is a sampling technique where in the first stage researcher decides the characteristics of sample like Age, Gender, Income, Occupation etc. In second stage researcher will select desired sample on the basis of conveniences or judgment sampling from those predefined sub group. 1.4) Snowfall Sampling

 In this method researcher initially select a small group of respondent on the basis of personal repo or relation and subsequently the other respondents will be selected from the references of those respondents. In Our report we have used SAMPLE UNIT because it was based on report writing and interpretation.

1.6: Research Instrument In this method different tools are prepared for research. List of question are prepared to conduct the research. a) Structured Questionnaire Kinds of questionnaire were all the questions are asked in logical and sequences. b) Unstructured Questionnaire Kinds of questionnaire were question may not in logical or sequences. It can ask in any order depend upon situation.

1.1) Open Ended In this type of question no option or alternative are given to the respondent. Here respondent is allowed to answer in his own manner. 1.2) Close Ended

 In this type of question respondent is required to answer in form of the option or alternative available only. Here respondent is not allowed to use his own words to answer the question.

In Our report we have used NON-PROBABILITY SAMPLING because we have meet respondent as per respondent convinces place and time. 1.7: Coding In our second stage of our analysis we have marked 1to 200 numbers on the questionnaire. That means our sample size was 200 respondents. Each and every question of questionnaire and the options given in each question was also assigned a code. Example: At which lend of schooling do yours kids study? A. pre school C. primary E. higher secondary In the above example the question is assigned the code as Q-2 and the option given in Q-2 are assigned 1 to 5 nos as code. B. Pre - primary D. secondary

1.7.1: Decoding
In this steps of our analysis the same method which we have applied at the time of coding in actual questionnaire. In the computer first of all we have entered 200 respondents as R1, R2, R3, R4R200 and the questions 1to 13. These 13 questions include rating type of questions also. In the rating type of questions the options were also considered as a separate question at the time of decoding.

1.8: interpretation & cross tabulation

INTERPRITETION:-

It is refers to the task of drawing inference of the collected facts after an analytical and\or experimental study. In one sense, interpretation is concerned with relationship within the collected data, partially overlapping analysis. Interpretation also extends beyond the data of the study is to include the results of other research theory analysis We also make interpretation in each pie chart, bar chart, chi-square, etc. Tabulation: In the Tabulation stage we as a researcher have used 2 type of tabulation. They are general and cross tabulation. General tabulation: In general tabulation we have arranged the data in forms of table for every question. Likewise types of occupation and respondent. This type of tabulation is being prepared from our side for each and every question in our questionnaire.
1). OCCUPATION:PROFFISSIONAL BUSSINESS No of respondent % of rep. 41 20.5 65 32.5 SERVICES 79 39.5 OTHERS. 15 7.5 TOTAL 200 100

Cross Tabulation:

Income Sports Cultural Both Total

Below20000 2100035000 11 20 15 23 9 26 35 69

3600050000 22 12 28 62

Above 50000 7 9 18 34

Total 60 59 81 200

1.9 Statistical.

1.10 LIMITATION:-

In the full course of report writing the researcher has gone through several limitations which are:1. Information regarding the report was limited. 2. Element for writing report was insufficient. 3. Lack of the part of experience of the group member. 4. Shortage of adequate manpower. 5. Poor response of respondent.

Ch-2 introduction to research area 2.1. History of EXTRA CURRICULAR ACTIVITIES :-

The

extra

curriculum

made

its

first

appearance in colleges in the nineteenth century. It complemented the curriculum as much as subverted it. The students found in it a kind of laboratory for practical and vocational interests. The first extracurricular activities were student literary societies (which had roots in the previous century at HARVARD and YALE), debate clubs, and by mid-century, Greek letter fraternities and sororities. Students also initiated and organized the early athletic programs on American college campuses. Literary societies were on the decline by the turn of the twentieth century, and some educators felt that less desirable extracurricular activities were now distracting students from their curricular responsibilities.

Intercollegiate athletics soon became the dominant element in the extra curriculum in most American colleges and high schools. Such activities as school newspaper and

interschool sports programs todays public high schools offer a comprehensive array of extracurricular activities to complement the curriculum. Activities that often involve some time commitment outside of the regular school day, such as band and choir, are also considered extracurricular activities.

2.2 global scenario 2.3 indian scenario 2.4 characteristics

1.

2.4 features of EXTRA CURRICULAR ACTIVITIES at different level :-

2.4.1 Activities at Primary school:While transcripts and test scores play the biggest role in determining college admission, extracurricular can help stand out from the crowd. They are a great way to show individually & demonstrate key qualities that college admissions boards want to see, like motivation and timemanagement. Believe it or not, there are cases where loading up on extracurricular activities can actually hurt your chances of admission more than it helps. Here are some dos and donts to consider when building or managing your list of extracurricular activities in high school. Dont join activities just to get into college:Admissions officers go through hundreds or thousands of applications each semester. They can spot a padded list of extracurricular from a mile away. If youre frantically joining any group that will have you for a member just to impress college admissions boards, slow down and rethink your strategy. Dont overdo it:Ultimately, your academics are the number one priority throughout high school. Becoming overly involved in one or many out-of-school activities can take away from your study time and negatively affect your grades, which will influence your chances of admission the most. Remember that academics come first and consider lessening the extracurricular load if it begins to feel too heavy. Do focus on quality, not quantity:The number one thing to remember about extracurricular is that its not the number that counts, but the depth of your involvement in the activity. Whether its volunteer work at a soup kitchen or a starring role on the basketball team, college admissions boards want to see passion, dedication and involvement over the long haul. Its much more desirable to have

two or three extracurricular to which you are truly devoted, than to load up on superficial activities that you dont care much about. Do consider your talents, interests and skills:Put some thought into which activities you take on in high school. After all, each group you join or volunteer assignment you spearhead will take valuable time and energy. Look at your talents and passions and choose accordingly. A gifted writer might benefit more from a spot on the school newspaper than a position on student council, for example. There will always be popular activities or groups you feel might impress admissions officers more than others. But stick to your real interests and trust that that will shine through in your. Most students know that leadership is an important quality that admissions officers look for in applicants. But being president of a group or captain of a team isn't the only way to demonstrate leadership. Show initiative by starting a group on your own, whether it's a Latin club or ping-pong team. If you're passionate about the topic and you don't see anything else like it at your school, go for it! Also, think outside the box when it comes to highlighting leadership roles on teams and groups you're already a part of. List projects you've headed or any significant roles you've played in helping a group reach a goal. Do take advantage of summer:Whether its a summer job scooping ice cream or an internship at a law firm, take advantage of the summer months to build your life experience. Summer is a great time to focus on extracurricular activities because its the one time of year when your involvement wont hinder your academic growth. Do be consistent with your activities:-

Demonstrating how well-rounded you are by joining a wide range of extracurricular activities can sometimes backfire. What you see as diverse interests, admissions officers may see as flaky or unfocused, especially if youre picking up and dropping a slew of activities each year. While its certainly okay to explore new interests in high school, be sure to stick with your core activities, too. An activity that you can show consistent involvement with from freshman to senior year will impress admissions officers more than five or six groups youve joined and dropped over your time in high school. Do follow your passions:Remember there are no rights or wrong activities. Admissions officers want to know what you do when youre not in school, even if this does not include traditional extracurricular involvement. Taking care of younger siblings or working part-time counts just as much as the tennis team or chess club. If it expresses your individuality and your passions, admissions officers want to know about it.

2.4.2 Activities at secondary school:-

Activities can be found by checking with school counselors, reading the club section of the local newspaper, calling the Chamber of Commerce, asking other students what activities they are involved in and checking with area churches. Information on volunteer activities can often be obtained from community service organizations or teachers. Teachers can be a wealth of information concerning work-study programs, internships and summer jobs; all of which help students build their resume and gain valuable experience in their career field. If a student has already chosen a career path, extracurricular activities can help pave the way. If he or she is interested in teaching science, being an officer in the science club or entering the local science fair can show commitment.

Community service at a nearby pharmacy or volunteering at a lab at a nearby hospital or plant can also give experience in the chosen field and can be included on a resume. Checking school and work schedules should also be done before joining any organization. Extracurricular activities are important, but they shouldn't take up all of a student's time outside the school day. There should still be time for homework, chores, relaxing, and spending time with friends and family. A combination of all these are an important part of healthy lifestyle. Extracurricular activities should complement a student's life, not complicate it. When students are involved in too many activities or in an activity that takes up too much time, students will become stressed and grades and family relationships begin to suffer. Students should be careful not to overextend themselves by taking on too many activities or volunteering for too many jobs or committees in an organization. Serving as an Officer of an Organization:Serving as an officer of an organization can also teach a variety of skills. Leadership and management responsibilities can be gained through serving as President. Recorders or Secretaries gain experience in writing and journalism. Treasurers gain bookkeeping and money handling experience. Each office holds valuable skills that can be used in the future. Many students who ran for Student Body President of their school have gone on to become Chief Executive Officer of an organization or President of their own company. Running for office also gives students experience in campaign management, advertisement and people skills. Some students may choose to get to know an organization better before becoming an officer. They will still have opportunities to serve on committees or volunteer for projects throughout the year. Teamwork, communication and organization skills are all

gained by serving on a committee or working on a club project.

2.4.3 Activities at college level: College is the place where students get their education, learn new material, study how to make use of their skills and interests, and develop their communicative skills. It is very important to provide students with overall development so that they can properly u gained knowledge. This is why in many colleges, extracurricular activities are usually offered for students. The role of these activities is crucial indeed, and in this article, we will talk about it. Essence of Extracurricular Activities The main idea of college activities is to provide students with a chance to put their educational challenges and tasks out of their minds and enjoy other offers of college.

2.5

ADVANTAGES of EXTRA CURRICULAR ACTIVITIES :-

Children of all ages benefit from extracurricular activities. They can help children to develop socially, emotionally, scholastically and physically. Activities increase a child's confidence levels and teach them responsibility and discipline. They can help children to hone in on their specific interests and fine-tune skills, which can help to develop hobbies. These hobbies, in turn, can pave the way for their future goals, dreams, activities and, in some cases, career. Baby and Toddler Years

A child develops socially from being involved in extracurricular activities as early as baby and toddler age. Parents can

take a child to a toddler age gym class where they can meet other children, socialize and learn simply by interacting with other children. Activities should also be stimulating to the child especially at an early age as their senses heighten and they develop motor skills. Activities rich with sounds and bright colors can increase mobility are helpful. 1. Between Ages Three and Five

As children grow and near school age, there are activities which will teach them structure, yet cater to their physical abilities and attention spans. Activities including dance, story hour and soccer are good examples of starter activities which children between the ages of three and five can participate in. Children benefit from the scheduled time to begin learning responsibility and structure. Time with other children is socially beneficial and also physically if exercise is involved. 2. School Age Children

Children in school further benefit by being involved in activities. It helps them to increase their social skills and make and maintain friends with like interests. Juggling activities with schoolwork even at a young age typically helps students to learn skills which are important later in life with time management and balance of responsibilities. There are positive emotional and physical health benefits for children involved in sports activities. Confidence levels increase when children participate in activities they enjoy. 3. Scholastic Benefits

Participation in activities can help students scholastically. As children grow, the importance of maintaining good grades while participating in activities increases, and schools often have "no pass/no play" policies stressing acceptable grades to participate. Studies show students involved in extracurricular activities tend to stay away from alcohol, drugs and tobacco. Dropout rates also decrease according to an Iowa State University study. Colleges look for students with diverse interests and contributions to add to their roster. 4. Too Much of a Good Thing?

A child who is over-scheduled in activities or involved in activities not suited for them may suffer. It is important for students to have a commitment to fewer activities rather than be nonparticipatory or uninterested in too many. If the activity is causing too much stress on a child, interfering with schoolwork or not allowing enough relaxation time, it may be time for a parent and/or the child to reassess the importance of the activity in their lives.

The Disadvantages of Extracurricular Activities

Too much time spent in sports could lead to physical stress.

Students have a variety of extracurricular activities to choose, from speech team to chorus to multiple sports for every season. This variety can benefit students immensely. According to the children's education company Scholastic, extracurriculars let your child enjoy himself in a fun, stress-free environment, get some exercise and make friends outside of school. For all the positive aspects, extracurricular activities can cause some problems for students. Be sure the disadvantages of extracurricular activities do not outweigh the advantages.

1. Early Pressures

Putting children in extracurricular activities too early can cause burn out. Scholastic states parents should not think that an early start in anything will lead to a career because most children do not grow up to be professional musicians or athletes. Extracurricular activities can teach children discipline, teamwork and other life skills but early involvement might be overwhelming for young students. This disadvantage can grow into resentment as well. Pushing your child into tons of tennis lessons or dance classes in order to give her a "head start" will most likely lead to her resenting both you and the activity. Later, older children might feel they gave up part of their childhoods. Children could want to quit the sport or activity but fear disappointing their parents. Parents and children should communicate so that young children do not face unneeded early pressures.

2. Frustrations

No matter the age, students can become frustrated if they are overworked with school, friends, family and extracurricular activities. Older students sometimes juggle jobs as well. Students need time to study, relax with peers and join family time. Anytime students struggle to find a balance in life, parents should look at their extracurricular involvement. Students might also be frustrated that they do not have time to grow their talents. If children put too much focus on a few, specific abilities, they might not develop into wellrounded people. To avoid this disadvantage, Scholastic suggests giving your child other options and encourage other interests, so he doesn't feel an overwhelming pressure to succeed at just one thing.
o

Physical Stresses
o

Another disadvantage of extracurricular activities is physical stresses. Children might not always know how to articulate their physical problems, but Scholastic suggests looking for common ailments. In younger children, over scheduling most often takes the form of irritability, avoiding eye contact and tantrums. In older children, look out for mood swings, recurrent sickness such as stomachaches and complaints about the

activities themselves. The activities might cause physical pain, such as leg cramps or headaches. In such cases, seek medical treatment to ensure your child's complaint does not warrant further attention.

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Ch-5 marketing strategies analysis 5.1 product 5.2 pricing 5.3 place 5.4 promotion 5.5 people 5.6 process 5.7 physical evidence

Ch-6 primary data analysis. 6.1 one variant analysis (pie chart)
1). OCCUPATION:PROFESSIONAL No of respondent % of rep. 41 20.5 BUSSINESS 65 32.5 SERVICES 79 39.5 OTHERS. 15 7.5 TOTAL 200 100

7.50% 20.50%

professional business

39.50% 32.5%

services others

Explanation :
According to the chart it can be said that out of 200 respondent 39.5% of respondents are doing services , 32.5% of respondents are doing business , 20.5% are professional and 7.5% are in others .

2.) Age :Below25 No of respondent % of rep. 3 1.5 26-30 45 22.5 31-35 70 35 Above35 82 41 TOTAL 200 100

1.50% 41.00% 22.5% below 25 26-30 31-35 Above 35 35.00%

Explanation :
As per the chart it can be analyse that according to the research out of 200 respondents there are 41% respondents whose age is above 35 years,

35% respondent are between 31-35 , 22.5% between 26-30 and 1.5% are below 25 .

3) INCOME ANALYSIS :Income No of respondent % of rep. BELOW 20000 35 17.5 21000 35000 69 34.5 36000 50000 62 31 ABOVE 50000 34 17 TOTAL 200 100

17.00% 17.05% Below 20000 21000-35000 36000-50000 31.00% 34% ABOVE50000

Explanation :
The above chart indicate that out of 200 respondents 34.5% of respondents have there monthly income between 21000-35000 , 31% of

respondents have there family income between 36000-50000 , 17.5% have monthly income below 20000 and 17% have there monthly income more than 50000 .

4.2) Age 2-5 :No. Of kids No of respondent % of rep. 1 15 78.95 2 3 15.79 3 1 5.26 ABOVE 3 TOTAL 19 100

5.26 15.79

1 2 3

78.95

Explanation :
As per the chart 78.95% respondents have only one child between age 2-5, 15.79% of respondents have 2 childrens between age 2-5 , 5.29% respondents have 3 childrens between age 2-5 and there is no respondents who have above 3 childrens in the age group of 2-5 years .

4.3) Age 5-8:No. Of kids No of respondent % of rep. 1 28 73.68 2 9 23.68 3 1 2.64 ABOVE 3 TOTAL 38 100

2.64

23.68 1 2 3

73.68

Explanation :
As per the chart 73.68% respondents have only one child between age 5-8 , 23.68% of respondents have 2 childrens between age 5-8 , 2.64% respondents have 3 childrens between age 5-8 and there is no respondents who have above 3 childrens in the age group of 5-8 years .

4.4) Age 8-11:No. Of kids No of respondent % of rep. 1 20 36.36 2 32 58.19 3 3 5.45 ABOVE 3 TOTAL 55 100

5.45

36.36 1 2 3 58.19

Explanation :
As per the chart 36.36% respondents have only one child between age 8-11 , 58.19% of respondents have 2 childrens between age 8-11 , 5.45% respondents have 3 childrens between age 8-11 and there is no respondents who have above 3 childrens in the age group of 8-11 years .

4.5) Above 11:No. Of kids No of respondent % of rep. 1 51 43.22 2 56 47.46 3 10 8.47 ABOVE 3 1 0.85 TOTAL 118 100

0.85 8.47

43.22

1 2 3 4

47.46

Explanation :
As per the chart 43.22% respondents have only one child between age above 11 , 47.46% of respondents have 2 childrens between age above 11 , 8.47% respondents have 3 childrens between age above 11 and there is 0.85% respondents who have above 3 childrens in the age group of above 11 years .

9). LEND:LEND NO % PREPREPRIMARY SECONDARY HIGHER SCHOOL PRIMARY SECONDARY 9 24 89 37 61 4.5 12 44.5 18.5 30.5 TOTAL 200 100

4.50% 12% 30.50% PRE-SCHOOL PRE-PRIMARY PRIMARY SECONDARY 18.50% 44.50% HIGHER SECONDARY

Explanation :
As per the chart 44.5% respondents childrens are in primary, 30.5% respondents childrens are in higher secondary, 18.50% respondents childrens are in secondary, 12% respondents childrens are in pre-primary and 4.50% respondents childrens are in pre-school .

10)DO YOU PUT YOUR KIDS IN ANY EXTRA-CURRICULAR ACTIVITIES:LEND NO % YES 200 100 NO TOTAL 200 100

0%

YES

NO

100.00%

Explanation :
As per the chart 200 respondents put there kids in different types of extra curricular activities .

11) TYPES OF EXTRA ACTIVITIES:SPORTS CULTURAL NO 60 59 % 30 29.5

BOTH 81 40.5

TOTAL 200 100

40.00%

30.00% SPORTS CULTURAL BOTH

30%

Explanation :
As per the above chart 40.5% respondents childrens are in both the activities , 30% respondents childrens are in sports and 29.5% children are in cultural activities .

12) SPORTS ACTIVITIES:NO % CRICKET 77 37.39 FOOTBALL BASKETBALL SWIMMING OTHER 21 24 52 32 10.19 11.65 25.24 15.53 TOTAL 206 100

15.53% CRICKET 25.24% 37.39% FOOTBALL BASKETBALL SWIMMING OTHERS 11.65% 10.19%

Explanation :
As per the above chart 37.39% respondents childrens are in cricket , 25.24% respondents childrens are in swimming and 15.53% children are in other activities ,11.65% respondents childrens are in basketball and only 10.19% respondents childrens are in football.

13)CULTURAL ACTIVITIES:TRADITIONAL DANCE NO 41 % 19.16 WESTERN PAINTING DRAMA MUSIC OTHER TOTAL DANCE 52 48 25 30 18 214 24 22.43 11.68 14.02 8.41 100

8.41% 14.02%

19.16%

TRADITIONAL DANCE WESTERN DANCE PAINTING

11.68% 24% 22.43%

DRAMA MUSIC OTHER

Explanation :
As per the above chart 24% respondents childrens are in western dance , 22.43% respondents childrens are in paintings 19.16% children are in traditional dance ,11.68% respondents childrens are in drama,14.02% respondents childrens are in music and only 8.41% are involve in other activities.

14)TIME DURATION:LESS 6 1 YEAR- 2 THAN 6 MONTHs 2 YEARS MONTHs -1 YEAR YEARS 4 YEARS 58 44 62 25 28 21.26 29.95 12.08 4 YEARS 6 YEARS 12 5.80 MORE THAN 6 YEARS 6 2.90 TOTAL

NO. %

207 100

12.08%

2.90% 5.80% 28.00%

LESS THAN 16 MONTH 16MONTHS -1 YEAR 1YEAR -2YEARS 2YEARS-4YEARS

29.95%

4YEARS-6YEARS 21% MORE THAN 6 YEARS

Explanation :
As per the above chart 29.95% respondents childrens are engage from 1-2 years , 28% respondents childrens are engage from less than 6 months, 21.26% children are engage in from 6 months-1 year ,12.08% respondents childrens are engage from 2-4 years ,5.80% respondents childrens are engage in from 4-6 years and only 2.90% are engage from more than 6 years.

15)PLACE S OF ACTIVITIES:NO. % INSIDE SCHOOL 81 40.50 OUTSIDE SCHOOL 64 32 BOTH 55 27.5 TOTAL 200 100

27.50% 40.50% INSIDE SCHOOL OUTSIDE SCHOOL BOTH 32%

Explanation :
As per the above chart 40.5% respondents childrens are doing the activities inside school , 32% respondents childrens are doing outside school and only 27.5% childrens are doing at both the places .

16)EXTRA FEES FOR ACTIVITIES AT SCHOOL :NO. % YES 97 48 NO 103 52 TOTAL 200 100

52%

48.00%

YES NO

Explanation :
As per the above chart out of 200 respondents ,52% respondents says that schools does not charge extra fees and 48% respondents says that schools charge extra fees.

17)EXTRA CHARGE FOR EVERY MONTH :LESS THAN 500 500 - 1000 NO. % 27 27.84 52 53.60 MORE THAN 1000 18 18.56 TOTAL 200 100

EXTRA CHARGE FOR EVERY MONTH

18% 28%

LESS THAN 500 500- 1000 MORE THAN 1000

54%

Explanation :
As per the above chart out of 200 respondents ,53.60% respondents pays 500-1000 every month, 27.84% respondents pays less than 500 and 18.56% respondents pays more than 1000.

18)EXTRA CHARGE OF ACTIVITIES FOR OUTSIDE SCHOOL :NO. % LESS THAN 500 65 32.5 500 1000 68 34 1000 -1500 51 25.5 MORE THAN TOTAL 1500 16 200 8 100

8.00%

25.50%

32.50%

LESS THAN 500 500 - 1000 1000 - 1500 MORE THAN 1500

34%

Explanation :
As per the above chart out of 200 respondents ,34% respondents pays 500-1000 every month outside school, 32.5% respondents pays less than 500 outside school , 25.2% respondents pays between 1000-1500and 8% respondents pays more than 1500 outside school every month.

19)DAYS FOR ACTIVITIES :NO. % LESS THAN 3 DAYS 86 43 4 DAYS 59 29.5 5 DAYS 21 10.5 MORE THAN TOTAL 5 DAYS 34 200 17 100

17%

43% 10.50%

LESS THAN 3DAYS 4 DAYS 5 DAYS MORE THAN 5 DAYS

29.50%

Explanation :
As per the above chart out of 200 respondents ,43% respondents send there childrens for less than 3 days, 29.5% respondents send there childrens for 4 days, 10.5% respondents send there childrens for 5 days and 17% respondents send there childrens for more than 5 days.

20)BENEFITS OF ACTIVITIES :NO. % YES 200 100 NO TOTAL 200 100

YES NO

100%

Explanation :
As per the chart out of 200 respondents all of them says that they get much benefits from extra curricular activities .

21)BENEFITS SEEN FROM ACTIVITIES :INCREASING INCREASING MORE SELF INCREASING DISCIPLINE INCREASING OTHERS TOTAL STAMINA FISCAL CONFIDENCE IN PUBLIC IN STRENGTH FEARING AESTHETIC ABILITY SENSE NO. 119 97 148 94 98 53 73 682 % 17.45 14.23 21.70 13.78 14.37 7.77 10.70 100

INCREASING STAMINA 10.70% 17.45% 7.77% MORE SELF CONFIDENCE INCREASING IN A PUBLIC FEARING DISCIPLINE INCREASING IN AESTHETIC SENSE 21.70% Other INCREASING FISCAL STRENGTH

14.37%

14.23%

13.78%

Explanation :
As per the above chart out of 200 respondents ,21.70% respondents says there childrens get MORE SELF CONFIDENCE s, 17.45% respondents says there childrens gets inc in stamina, 14.37% respondents says there childrens gets discipline,14.23% respondents says there childrens gets fiscal strength, 13.78% respondents says there childrens gets public fear ability ,10.70% other benefits and 7.77% respondents says there childrens gets increase in aesthetic sense 22)FACTORS CONSIDERD IN SELECTING TRAINING INSTITUTE :BRAND FEES NAME NO. 37 109 % 9.02 26.59 NEARNESS TO HOME 134 32.68 PROMOTIONAL OFFERS 41 10 WORD OF MOUTH OTHERS TOTAL COMMUNICATIOPN 45 44 410 10.98 10.73 100

10.73%

9.02%

BRAND NAME FEES

10.98% NEARNESS TO HOME 26.59% 10% PROMOTIONAL OFFERS WORD OF MOUTH COMMUNICATION OTHERS 32.68%

Explanation :
As per the above chart out of 200 respondents ,32.68% respondents says they want nearness to home, 26.59% respondents considerd fees to be low, 10.98% respondents goes with word of mouth communication ,10.73% respondents considerd other factors, 10% respondents wants promotional offers and only 9.02% respondents sees the brand name.

6.2 bai variant analysis (cross chart)

1) No. of kids:No. of kids Sport Cultural Both total 1 46 36 32 114 2 17 23 60 100 3 1 4 10 15 Above 3 1 1 Total 64 63 103 230

70 60 60 50 40 30 20 17 10 1 0 Sport Cultural Both 0 4 0 46 36 32 23 10 1 1 2 3 Above 3

2) No. of kids Cricket Football Basketball Swimming other total

1 39 12 12 7 25 95

2 44 12 17 23 8 104

3 8 6 22

Above3 1 1 2

Total 92 32 29 37 33 223

50 45 40 35 30 25 20 15 10 5 0 Cricket Football Basketball Swimming other 8 1 12 12 0 0 12 17 6 0 7 0 1 8 0 0 23 25 39 1 2 3 Above3 44

3) No. of kids Traditional dance Western dance Painting Drama Music Other total

1 25 25 29 9 9 17 114

2 18 28 20 16 27 1 110

3 8 5 3 11 6 33

Above3 1 1 2

Total 51 58 53 37 42 18 259

35 30 25 25 20 20 15 10 5 0 0 Traditional dance Western dance Painting Drama Music Other 0 18 16 8 5 3 1 1 0 1 0 0 9 9 6 11 17 25 1 2 3 Above3 28 29 27

4) No. of 1 kids Less 45 than 6 month 6 month- 21 1 year 1year2years 2years4years 4years6years More than 6years total 26 13 6 4 2 12 3 9 Above3 Total 66

29

21

72

51 10 06 03

3 1 -

77 26 13 7

115

111

34

261

60 50 40 30 29 20 10 0 Less than 6 month 6 month-1 1year-2years 2years-4years4years-6years More than year 6years 9 12 0 1 0 0 21 13 10 3 0 6 6 1 0 4 3 0 0 21 26 45 1 2 3 Above3

51

5) No. of kids Inside school Outside school Both total

60 54

1 54 33 27 114

2 35 28 37 100

3 3 7 3 15

Above3 1 1

Total 93 68 69 230

50

40 35 37 33 28 20 27 1 2 3 Above3

30

10 3 0 Inside school 1

7 3 0 Outside school Both 0

6) No. of kids Less than 500 500-1000 More than 1000 total
35 30

1 13 29 4 46

2 17 31 13 61

3 2 4 1 7

Above3 -

Total 32 64 18 114

31 29

25 20 15 10 5 0 Less than 500 500-1000 More than 1000 13 4 2 0 0 4 1 0 17 13 1 2 3 Above3

7) No. of kids Less than 500 500-1000

1 43 42

2 25 25

3 6 8

Above3 1

Total 74 76

1000-1500 More than 1500 total

50 45 40 35 30 25 25 20 15 10 5 43

19 10 114

43 7 100

1 15

63 17 230

42

43

1 2 25 19 8 10 0 1 500-1000 1 0 7 0 0 3 Above3

0 Less than 500 1000-1500 More than 1500

8) No. of kids Brand name Fees Nearness to home Promotional offers Word of mouth communication other total

1 22 60 63 23 32 28 228

2 14 14 10 22 16 22 98

3 4 1 1 2 1 9

Above3 1 78 23 102

Total 41 152 97 46 50 51 437

90 80 70 60 50 40 30 20 10 0

78

60

63

23 22 4 14 1 14 0 10 1 2322 1 0

32 16 2 0

1 28 22 2 1 0 3 Above3

9) Income Income Sports Cultural Both Total Below20000 2100035000 11 20 15 23 9 26 35 69 3600050000 22 12 28 62 Above 50000 7 9 18 34 Total 60 59 81 200

30 25 20 20 15 15 10 5 0 11 7 12 9 9 22 23

28 26 18

Below20000 21000-35000 4 0 0 0 2 0 0 0 3 0 0 0 36000-50000 Above 50000

10) Income Cricket Football Basketball Swimming other total

Below20000 2100035000 10 32 4 1 4 5 9 20 11 12 38 70

3600050000 24 9 13 17 6 69

Above 50000 11 7 2 6 3 29

Total 77 21 24 52 32 206

35 30 25 20 15 11 10 10 5 4 1 0 Cricket Football Basketball Swimming other other 4 5 9 7 2 9 6 12 11 6 3 3 0 0 0 13 32 24 Below20000 2017 21000-35000 36000-50000 Above 50000

11) Income Traditional dance Western dance Painting Drama Music Other total

Below20000 2100035000 10 14 9 10 2 3 9 43 20 17 7 12 7 77

3600050000 10 14 12 10 8 2 56

Above 50000 7 9 9 7 7 39

Total 41 52 48 26 30 18 215

25

20 20 15 14 10 10 10 5 2 0 Traditional dance Western dance Painting Drama Music Other 7 9 14 17 12 9 10 7 3 9 10 7 12 8 7 9 7 2 0 Below20000 21000-35000 36000-50000 Above 50000

12) Income

Below20000 2100035000 Less than 6 18 17 month 6 month-1 8 12 year 1year5 29 2years 2years3 6 4years 4years1 5 6years More than 2 6years total 35 71

3600050000 15 17 18 7 4 3 64

Above 50000 8 7 10 9 2 1 37

Total 58 44 65 25 12 6 207

35 30 25 20 15 10 5 0 15 1817 8 8 5 3 17 29 18 Below20000 10 12 7 6 7 9 4 1 5 2 3 0 2 21000-35000 36000-50000 1 Above 50000

13b) Income Less than 500 500-1000 More than 1000 total

Below20000 2100035000 3 8 4 1 8 21 5 34

3600050000 10 14 5 29

Above 50000 6 13 7 26

Total 27 52 18 97

25

20

21

15 10 10 8 5 3 0 Less than 500 4 6

14

13

Below20000 21000-35000 36000-50000 7 5 5 1 Above 50000

500-1000

More than 1000

14) Income Less than 500 500-1000 1000-1500 More than1500 total

Below20000 2100035000 10 18 16 9 5 40 17 19 6 60

3600050000 24 27 18 4 73

Above 50000 8 4 2 1 15

Total 60 64 48 16 188

30 27 25 24

20 18 15 16 19 17

18 Below20000 21000-35000 36000-50000

10 10 5

8 9 4 2 5 6 4 1

Above 50000

0 Less than 500 500-1000 1000-1500 More than1500

15) Income Brand name Fees Nearness to home Promotional offers Word of mouth communication other total

Below20000 2100035000 5 10 21 37 23 47 10 9 12 80 16 19 15 44

3600050000 15 35 40 10 11 12 123

Above 50000 7 16 24 5 6 5 63

Total 37 109 134 41 45 44 410

50 45 40 35 30 25 20 15 10 5 0

35 37

4740

24 15 7 5 10 21 16 23 10 16 10 5 9 1911 6 12 15 5 12 Below20000 21000-35000 36000-50000 Above 50000

16) occupation Sports Cultural Both Total

35

professional 9 10 22 41

business 21 20 24 65

service 23 26 30 79

other 7 3 5 15

Total 60 59 81 200

30 30 26 25 20 15 10 9 5 0 Sports Cultural Both 23 24 21 22 20 professional business service other 7 10 3 5

17) occupation Cricket Football Basketball Swimming other total

35 30 30 25 20 15 15 10 5 5 27

professional 15 5 5 13 6 44

business 27 4 5 15 8 59

service 30 7 12 20 14 83

other 5 2 2 4 4 17

Total 77 18 24 52 32 203

20

professional business 14

12 13 7

service other

15

4 5 4 2 5 5 2

8 6

0 Cricket Football Basketball Swimming other

18) occupation Traditional dance Western dance Painting Drama Music Other total
25 21 20

professional business 7 10 11 13 9 5 2 47 19 15 8 12 6 70

service 21 22 17 17 11 8 86

other 3 3 2 2 2 12

Total 41 52 48 26 30 18 215

22

19 15

17

17 professional 11 12 8 9 8 2 5 6 2 2 2 business service other

15 13 10 10 5 7 3 0 0 Traditional dance Western dance Painting Drama Music Other 3 11

19) occupation Less than 6 month 6 month-1 year 1year2years 2years4years

professional business 16 12 7 12 4 14 21 11

service 23 21 24 9

other 7 2 5 1

Total 58 44 62 25

4years6years More than 6years total

30 25 20 15 10 5 0 16 23

2 1 42

5 4 67

5 1 83

15

12 6 207

24 21 21 professional 14 7 7 2 4 12 5 1 2 5 9 11 5 0 1 1 4 0 business service other

12

20) occupation Inside school Outside school Both total

professional business 18 27 9 14 41 22 16 65

service 31 25 23 79

other 5 8 2 15

Total 81 64 55 200

35 31 30 25 20 15 10 5 5 0 Inside school Outside school Both 9 2 18 16 14 8 27 22 25 23 professional business service other

21) occupation Less than 500 500-1000 More than 1000 total
25

professional business 8 8 11 4 23 15 7 30
23

service 10 23 6 39

other 1 3 1 5

Total 27 52 18 97

20

15 15 10 10 8 5 1 0 Less than 500 500-1000 More than 1000 8 3 4 1 11 6 7

professional business service other

22) occupation Less than 500 500-1000 1000-1500 More than1500 total
30

professional business 1 19 2 3 19 5 2 45

service 23 21 24 2 70

other 22 26 22 12 82

Total 65 68 51 16 200

26 25 23 24 22 21 22

20 19 15 12 10 19 professional business service other

5 5 1 0 Less than 500 500-1000 1000-1500 More than1500 2 0 0 2 2

23) occupation Brand name Fees Nearness to home Promotional offers Word of mouth communication other total
60 50 40 30 20 10 2 8 0 0 1314

professional 2 2 1 1 1 7

business 8 25 28 9 11 14 95

service 13 35 49 11 13 18 139

other 14 49 55 20 20 11 169

Total 37 109 134 41 45 44 410

49 35

55 49

25 2

28

20 11 1 9

20 13 1 11 1

18 11 14

professional business service other

6.3: chi-square analysis

Q-7 Since how long your kid is involved in this activity? Income Below20000 210003600035000 50000 Less than 6 6.84 0.42 0.48 month 18 17 15 6 month-1 year 1year2years 2years4years 4years6years More than 6years Above 50000 0.54 8 44 0.04 8 2.87 5 0.36 3 0.52 1 1.01 0.001 2 71 0.70 3 64 0.004 1 37 207 0.19 5 0.02 4 0.009 2 6 0.63 12 2.81 29 0.77 6 0.85 17 0.07 18 0.07 7 0.09 7 65 0.10 10 25 4.56 9 12 Total 58

Total

35

H1- Alternative hypothesis There is significant relation between income and kids involve in extra- curricular activities. H0- Null hypothesis There is no significant relation between income and kids involve in extra- curricular activities.

Estimated frequency =
.

Cell (1,1) =

= 9.81
Cell (1,2) =

= 7.44 =
Cell (1,1) =
(
( . ( . . ) .

)
)
)

=6.84 Cell (1,2) = =0.04 Calculated ( ) = Total no of individuals = 23.95 Tabulated ( ) = Degree of freedom = columns-1 rows-1 =4-1 6 1 = 3 5= 15 Significane level = 0.05% If the degree of freedom 15 at significant level 0.05 % value is 25. Hence calculate value is less than tabulated value so it is accepted. Q-9B If yes, how much do they charge every month? Income Less than 500 500-1000 Below20000 210003600035000 50000 0.27 0.23 3 8 0.46 10 0.02 0.42 4 21 0.15 14 0.16 Above 50000 6 52 0.06 13 18 Total 0.21 27

More than

1000 Total

1 8

0.27 5 34

0.03 5 29

0.99 7 26

97

H1- Alternative hypothesis There is significant relation between income and how much school charge in extra- curricular activities. H0- Null hypothesis There is no significant relation between income and how much school charge in extra- curricular activities Estimated frequency = Cell (1,1) =
.

= 2.23
Cell (1,2) =

=4.29
( )

(
( . ( . . .

)
)

Cell (1,1) = Cell (1,2) =

= 0.27
)

=0.02 Calculated ( ) = Total no of individuals =19.11 Tabulated ( ) = Degree of freedom = columns-1 rows-1 = 4-1 3-1

=3 2 =6 Significane level = 0.05% If the degree of freedom 6 at significant level 0.05 % value is 12.59. Hence calculate value is less than tabulated value so it is accepted. Q-7 Since how long your kid is involved in this activity? No.of kids 1 Less than 6 mnths 10 6 mnths-1 year 1-2 years 2 0.20 1.74 0.08 3 1.04 1 2-4 years 1 4-6 years More than 6 years Total 15 0.06 3 4.81 2 0.05 0.05 1 0.16 1 1 0.22 3 1 0.21 4 3 Above 3 0.30 Total 11

19

H1- Alternative hypothesis There is significant relation between no. of kids and how long child is engage in extra- curricular activities. H0- Null hypothesis There is significant relation between no. of kids and how long child is engage in extra- curricular activities. Estimated frequency = Cell (1,1) =
.

= 8.68 Cell (1,2) =

= 3.16
( )

(
( . ( . .

)
. )

Cell (1,1) = Cell (1,2) =

= 0.20
)

=0.08 Calculated ( ) = Total no of individuals = 8.92 Tabulated ( ) = Degree of freedom = columns-1 rows-1 = 4-1 6-1 =3 5 = 15 Significane level = 0.05% If the degree of freedom 15 at significant level 0.05 % value is 25. Hence calculate value is less than tabulated value so it is accepted. Q-9B If yes, how much do they charge every month? No.of kids Less 500 500-1000 More-1000 Total 1 4 5 9 2 1 2 3 3 1 1 Above 3 Total 4 7 2 13

H1- Alternative hypothesis

 There is significant relation between no. of kids and how much they charge every month extra- curricular activities. H0- Null hypothesis There is significant relation between no. of kids and how much they charge every month extra- curricular activities. Estimated frequency = Cell (1,1) = = 2.27 Cell (1,2) =
.

= 4.84 =
(
( . . . ) .

(
)
)

Cell (1,1) = Cell (1,2) =

(

= 0.55 = 0.005 Calculated ( ) = Total no of individuals = 9.095 Tabulated ( ) = Degree of freedom = columns-1 rows-1 = 4-1 3-1 =3 2 =6 Significane level = 0.05% If the degree of freedom 6 at significant level 0.05 % value is 12.59. Hence calculate value is less than tabulated value so it is accepted