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__________________ To book Professor Orren for Strategies of Persuasion contact Ivy Faculty by e-mail at clientservice@ivyfaculty.org or call 1-617-441-9969 or 1-617-821-4611.
2 Curriculum: 1. Basic Principles of Persuasion. The seminar begins by introducing a powerful conceptual framework for organizing one's own persuasion efforts and observing the persuasion efforts of others. This framework leads to an in-depth discussion of the key principles of persuasion, including personalizing, storytelling, metaphorical reasoning, and assessing the predispositions of audiences. 2. Strategic Communication: Effective and Ineffective Persuasion in Action. Successful and unsuccessful efforts at persuasion are illustrated by a close analysis of several real-world cases from a variety of institutional contexts. 3. Interpersonal Persuasion. The dynamics of the most common form of persuasion, faceto-face persuasion, are explored in one-on-one and small group exercises. 4. Application to Participants' Jobs. The seminar spotlights how principles and strategies of persuasion apply to the specific professional needs of the participants, using examples tailored to their organizations and activities.
Clients: Professor Orren has delivered Strategies of Persuasion to corporate, government, and non-profit audiences. Clients have included: Oracle, Liberty Mutual Insurance Company, International Paper, Forbes Magazine CFO Forum, General Electric, Pepsi, Merck and Co., Abbott Laboratories, Motorola, Anheuser-Busch, GMAC, Catalina Marketing, Bristol Myers Squibb, National Multi-Housing Council, Mortgage Bankers Association, Center for Management Research, International Securities Management Association, the Washington Area State Relations Group, City Year, Citizen Schools, Robert Wood Johnson Foundations Urban Health Initiative, Jumpstart for Young Children, American Institute of Certified Public Accountants, Department of Labor, Department of the Interior, General Services Administration, Federal Labor Relations Authority, New York City Department of Homeless Services, Bedford Stuyvesant Restoration Corporation, the World Bank, and the United Nations. Professor Orren also has lectured extensively in Australia, Asia, Latin America, Africa, the Middle East, and Europe.
Strategies of Persuasion has struck a resonant chord in the U.S. and abroad. Professor Orren has received highest ratings from participants in several executive programs, including those sponsored by Harvards Kennedy School, the Program on Negotiation at Oxford University, and programs offered by the Center on Management Research. Other audiences consistently give Professor Orren comparable ratings. The popularity of the seminar around the globe attests to its relevance in diverse contexts. More detailed evaluations of past seminars, including participant testimonials, are available upon request.
Seminar Duration, Customization and Cost: Program duration ranges from one to five days, depending on time available, the depth of instruction and amount of supervised practice desired, and the need for customization to meet specific client needs. Therefore, the cost of the program will vary from client to client. Professor Orren works with each client to design a top quality, costeffective program.
__________________ To book Professor Orren for Strategies of Persuasion contact Ivy Faculty by e-mail at clientservice@ivyfaculty.org or call 1-617-441-9969 or 1-617-821-4611.
__________________ To book Professor Orren for Strategies of Persuasion contact Ivy Faculty by e-mail at clientservice@ivyfaculty.org or call 1-617-441-9969 or 1-617-821-4611.