For my audience research I wanted to get some quantative research, hoping that it would give me an incite into the

biometrics of my audience and how that effect there views towards short films and representations in media. I picked my questions on the questionaire carefully so they had links to my film. In my contextual research I have already learnt that quantative research is important because it can help you gain statistics about a sample representing a general audience. I used both paper and online surveys hoping to reach the biggest possible range of people. I started to think about the places I could ask people to fill out the surveys for my research. To do this I looked back to my contextual research. www.vimeo.com was a website that I had found a lot of people who where big film-lovers watched and distributed films, I looked at some of the most popular videos on the site and left this comment in the comments section in hope that the people who read it would be my target audience.

These questions where all biometric question just to try to determine who was the more interested gender, age group, ethnical group, region and social class however because its quantitate responses these would only be useful for statistics and generalised judgements. If I wanted to get a more direct incite into what biometric groups where interested it would be worth me setting up a focus group with both

The next set of questions where all about why people do or don't watch short films. I made these open ended questions; although it's harder to place them into statistics they offer more qualitative responses because they give space to write opinions.

I hope that I could make an observation from the answers of there Biometric questions and then create a tentative hypothesis linking to the amount of time they spent watching short films. This method of reasoning is called Induction. The image below shows the difference between deduction and induction. Induction is offen seen to give better results than deduction because deduction doesnt always work. 1. All criminals oppose government. 2. Everyone in the opposition opposes the government. Therefore: Everyone in the opposition is a criminal.

The Results Ages - Online Survey

70+ 51-60 Ages 41-50 Series1 31-40 21-30 0-20 0 5 10 Number of People 15 20

I think the most important thing that I can take from this is the data for the kinds of people who use online research as appose to paper based surveys. When biometrix you look at the ages of people who done the survey online, 100% are aged 0-20. Even though this is only quantitate data and therefore is not entirely representative of the people who use the internet it does show me that it could be slightly skewed towards the younger generation. This does agree with my contextual research slightly, where I had learnt that watching shorts online was rapidly becoming a strong point of distribution. This isn't to completely rule out an older audience who never watch films online. A lot of older directors with older audience that could be through some of the issues and representations show in there films, such as Jamie Travis, I learnt in my contextual research that he had uploaded all of his shorts to Vimeo after he'd made his first feature.

"My films had finished the festival, TV and DVD circuits so naturally the internet was next. With my feature coming out in September, it seemed like the right time to get exposure for the undervalued art form of short filmmaking. Or more specifically,my short filmmaking. Okay, so its one final desperate plea for people to see my art-driven shorts before my commercial raunch-com comes out, okay?

Unlike age I hadn't be pushed towards either gender as being a main target audience for my film. Around the same Gender Overall amount of both gender had shown both and interest in shorts and justified similar reasons why they don't watch them. For example on a paper based survey here are two answers from one male and one female in response to the questions Female "Why do you watch them Male as infrequently/frequently as answered in the previous question?" The males answer was "Don't know where they play" and the females "I don't know where to find them" I think to narrow down a gender for my target demographic I need more qualitative data so I've decided to arrange focus group sessions with both a male group and a female group around the ages of 15-20 and see if I can learn anything more about who my audience is. My research also showed a massive divide between whether or not people thought a representation of a character similar to themselves in a film would make it better. Just over 60% said that it wasn't important that the characters in the film are similar to themselves, I think that again I need to ask questions directly and get more qualitative data that will show me if this is a need for my audience.