Beruflich Dokumente
Kultur Dokumente
sales contact
Dee BUsBY , Ascend Media
...
7015 College Boulevard, Suite 600 Overland Park, KS 66211-1523 dbusby@ascendmedia.com 913.344.1411
...
K12 school districts will spend almost $600 billion this school year on products and services. plan to be front and center as they maKe their purchasing decisions.
Typically, the Association of School Business Officials International (ASBO) members are the number two administrators in the school district, responsible for budgeting and purchasing all products and services associated with building, construction and maintenance, transportation, technology, food services, and employee benefits. ASBO members are the financial decision makers in education. The typical ASBO member is responsible for major purchases in several product and service areas in the school district. Make sure your advertising dollars are reaching this market. All ASBO members receive School Business Affairs as a member benefit, with 86% considering it a valuable must-read. As a plus, youll reach ASBOs 58 affiliate organizations, which represent more than 35,000 additional school business professionals.
11,000
STUDENTS
Average district size
$12,778
Per-pupil spending
$125
MILLION
$110
MILLION
MILLION
Capital budget
$13
Total expenditures
Operating expenditures
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Reader Profile
With an average budget oversight of $125 million annually, SBA readers hold the positions that spend the money. SBA readers manage the business side of school district operations. These areas include fiscal management, data processing, construction, transportation, food service, maintenance and operations, human resources, personnel, and much more!
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Its Digital
Digital SBA
ASBO provides each issue of School Business Affairs (SBA) in an online digital version that supplements and complements each printed issue. The digital version includes all content and advertising found in the print version. Readers are able to flip through the entire issue online to view everything as they normally would with the regular print issues of SBA. This adds up to increased distribution and exposure for each issue of SBA as well as for your advertising message. Additionally, all issues of SBA are archived and made easily accessible on our website. This means that the advertising message purchased for print will live on the digital versionat no extra cost. For your company to stand out even further online, we offer a very limited number of leader board and tower advertisements for each issue of SBA. You can increase your exposure by purchasing these online banner advertisements. Your advertisement will stay online with that issue in our archived edition of SBA. LEADER BOARD: 1 position available at $750 per issue. TOWER ADS: 2 rotating positions available at $500 each.
(120 x 240pixels, 72 dpi). q Banner ad links to your company website. Space reservation is due on the Thursday one week before publication. Materials are due the Monday before publication.
The official ASBO website offers valuable information to members. More than 8,600 unique visitors per month. For more information contact Dee Busby today at 913.344.1411.
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86%
Accounting, Auditing, and Budgeting
ASBO members are responsible for purchasing virtually every product and service used in our school systems.
ASBO members and School Business Affairs readers purchase and recommend purchases of:
85%
Finance
77%
Payroll/Benefits
75%
Purchasing
63%
Risk Management
Budgeting, Purchasing, and Financial Management n Budget development and administration tools n Financial management and auditing services n Investment and bond consulting, ratings, and underwriting n Procurement and inventory management systems Facility Operations and Maintenance n Architectural design and engineering services n Construction and renovation services n Building and grounds maintenance services and supplies n Energy and environmental-control products and services n Office equipment, furniture, flooring, and lighting supplies Human Resources n Employee benefits consulting and services n Life, health, and other insurance plans n Legal consulting and representation n Retirement planning services Technology n Computer workstations and software n Telecommunications and network systems n Asset management software Instruction n Textbooks and instructional materials n Audio-visual equipment n Recreational and sports supplies Transportation and Security n Transportation n Security systems n Risk management systems Food Service n Food service products n Cafeteria services and supplies
57%
Food Services
In INGs view, the work that ASBO does every day revolves around a key principle: ensuring that school business officials are equipped with the tools they need to do their jobs most effectively... which ultimately benefits their districts, the local communities, and most importantly, the kids. Ketul Thaker National Director for Education Markets, ING
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Cover Story
Work-Life Balance Ancillary Services Career Management Technology School as Community Leadership Communication Finance and Budgeting Risk Management Innovative Practices Human Resources
Deadlines
Space Reservation: Monday, Oct 29, 2012 Materials Due: Wednesday, Nov 7, 2012 Space Reservation: Thursday, Nov 29, 2012 Materials Due: Monday, Dec 10, 2012 Space Reservation: Thursday, Dec 27, 2012 Materials Due: Wednesday, Jan 9, 2013 Space Reservation: Monday, Jan 28, 2013 Materials Due: Wednesday, Feb 6, 2013 Space Reservation: Thursday, Feb 28, 2013 Materials Due: Monday, Mar 11, 2013 Space Reservation: Friday, Mar 29, 2013 Materials Due: Monday, Apr 8, 2013 Space Reservation: Monday, Apr 29, 2013 Materials Due: Wednesday, May 8, 2013 Space Reservation: Friday, Jun 28, 2013 Materials Due: Monday, Jul 8, 2013 Space Reservation: Monday, Jul 29, 2013 Materials Due: Wednesday, Aug 7, 2013 Space Reservation: Thursday, Aug 29, 2013 Materials Due: Monday, Sept 9, 2013 Space Reservation: Monday, Sept 30, 2013 Materials Due: Wednesday, Oct 9, 2013
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Corporate Partnerships
2013 Annual Meeting & Expo Program Book
The Program Book is by far the mostread publication at ASBOs Annual Meeting & Expo. Attendees refer to it every day as they plan their schedules and look up speaker and exhibitor information. They also use it as a resource long after they return home. Ad space reservations due: August 23, 2013 Ad materials due: August 30, 2013 Historically, AM&E attendance is around 1,200 school business managers.
Join an esteemed group of corporations serving school business management professionals. Corporate partners are trusted providers who are recognized by ASBO members for their contributions to the association and the profession at large.
There are two levels of partnerships beginning with a minimum commitment of $25,000. As an ASBO corporate partner, we will work with you to meet your marketing objectives. For more information, visit www.asbointl.org/partnership or contact Sabrina Soto, director of corporate partnerships, at 866.682.2729 x7088.
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Corporate Membership
Membership with ASBO International is vital to the health of our business. It allows us to stay closest to what matters mostour customers. The newsletters, conferences, and networking help us keep up with the pulse of the marketplace and truly meet our clients needs. Kate Kreager Sales Manager, ActiveEducate, a part of the Active Network
Rise above exhibitor status and become a stakeholder in education with your fellow ASBO members: your clients. At only $370, Corporate Membership with ASBO is one of the best investments you can make!
Buyers Guide n Discounts on exhibit space n Discounts on advertising and mailing lists n Recognition on ASBOs website
Being a member of ASBO has helped us keep up to date with the ever-changing challenges facing business officials today. Our Corporate membership with ASBO allows us to nurture our long-standing relationships, find solutions to the latest issues, and customize products and services that make sense for schools. Hank Ehrsam VP of Sales and Marketing, National Insurance Services
n n n n
school business management every month, including a corporate column specifically for you. School Business Daily collects news from across the education industry and provides a daily recap. Accents Online delivers association news every other Thursday. Special webcasts and online learning provide targeted professional development. Youll receive discounts on ASBO book titles.
professional committees.
Visit www.asbointl.org or contact Theresa Boulware at 866.682.2729 x7080 or email tboulware@asbointl.org for more information.
To become a Corporate Member now, simply add the amount of your membership level to your total on the application on the opposite page. Want to be listed in our online Buyers Guide? Become an ASBO Corporate Member. Join online at www.asbointl.org/JoinOnline
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q Mrs.
q Other_____
ASBO International 39912 Treasury Center Chicago, IL 60694 P 866.682.2729 F 703.880.7171 www.asbointl.org/Corporate Please mail or fax form to ASBO International, Membership Services or call Theresa Boulware at 866.682.2729 x7080.
Additional Opportunities
q Please send information on exhibiting and sponsorship
opportunities with ASBO.
What are your companys annual earnings from the K12 education market (U.S. dollars)?
q Just starting q $1-5 million q $5-20 million q $20-50 million q $50-100 million q Over $100 million
q Check or Money Order Enclosed q Invoice Company q Invoice Me Credit Card: q Visa q MasterCard q American Express q Discover
Name on Card: Card No.: Signature: Payment must be in U.S. dollars or equivalent. Non-refundable dues cover a 12-month period. Benefits begin when full payment is received. Please make checks payable to ASBO International. Dues include a $95 subscription to School Business Affairs magazine and a $34 subscription to Accents Online newsletter. Exp. Date:
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CORP MI3
Illustration of Ad Sizes and Specifications for School Business Affairs and ASBOs Program Book
ACCEPTABLE FILE FORMATS: n QuarkXpress 4.0 or 5.0 files with Collect for
Output report. n Adobe Illustrator, Adobe Photoshop files. n Ads in TIFF, EPS, or print-optimized PDF format are acceptable. n Postscript fonts and all graphics must be included in delivery.
ART AND COLORS: n 300 dpi minimum. n CMYK files only. Pantones not converted to CMYK n
E
A. B. C. D. E. F. G. H. Full Page Bleed Full Page, No Bleed 1/2 Page Island 1/2 Page Horizontal 1/3 Page Vertical 1/3 Page Horizontal 1/4 Page Vertical 1/4 Page Horizontal
G
8.375 x 11.125 7 x 10 4.625 x 7 7 x 4.625 2.25 x 10 4.625 x 4.875 3.5 x 4.625 4.625 x 3.5
SCREENS: n 133-Line Screen Recommended. n 120-Line Screen Minimum. n 150-Line Screen Maximum. POLICIES:
Deviation from these standard guidelines may require additional time or cost, and/or sacrifice reproduction predictability. n ASBO and Ascend Media reserve the right to request new files whenever necessary. n Art is returned only upon request. Otherwise, materials are stored by printer for 12 months and are then destroyed.
n
Publishers Statement
Print Specifications
PRINTING: Web Offset BINDING: Saddle-stitched PAGE TRIM: 8.125 (Width) 10.875 (Depth) Please keep vital copy at least .25 from final trim. LIVE AREA: 7 (Width) 10 (Depth)
Online Ad Specifications:
Accents enewsletter ASBO Website SBA Digital Flipbook Banner ad120 X 240 px Banner ad120 X 240 px Leader Board ad728 X 90 px Tower ad160 X 600 px Materials are due the Thursday before publication.
ELECTRONIC AD SPECIFICATIONS: n Ad files should be GIF or JPG format, RGB, 72 dpi, under 130kb and submitted at actual size. n For linked ads, URL must be submitted along with creative material. Both the ad and URL for linking are subject to association approval. SALES CONTACT: Dee Busby 913.344.1411 n dbusby@ascendmedia.com
Statement of Ownership, Management, and Circulation 1. Publication Title: School Business Affairs. 2. Publication Number: 0036-651X. 3. Filing Date: August 21, 2011. 4. Issue Frequency: Monthly. 5. No. of Issues Published Annually: 11. 6. Annual Subscription Price: $95. 7. Mailing Address of Known Office of Publication: 11401 North Shore Drive, Reston, VA 20190. 8. Mailing Address of Headquarters: 11401 North Shore Drive, Reston, VA 20190.9. Names and Mailing Addresses of Publisher, Editor, and Managing Editor: Publisher: John D. Musso, RSBA, Association of School Business Officials International, 11401 North Shore Drive, Reston, VA 20190. Editor: Patricia George, 37864 Alberts Farm Drive, Purcellville, VA 20132. Managing Editor: Siobhan McMahon, Association of School Business Officials International, 11401 North Shore Drive, Reston, VA 20190.10. Owner: Association of School Business Officials International, 11401 North Shore Drive, Reston, VA 20190. 11. Known Bondholders, Mortgagees, and Other Security Holders Owning or Holding 1 Percent or More of Total Amount of Bonds, Mortgages, or Other Securities: None. 12. Tax Status: The purpose, function, and nonprofit status of this organization and the exempt status for federal income tax purposes has not changed during the preceding 12 months. 13. Publication Title: School Business Affairs. 14. Issue Date for Circulation Data Below: July/August 2012. 15. Extent and Nature of Circulation
Average No. Copies Each Issue During Preceding No. Copies of Single Issue Published Nearest to Filing Date
A. Total number of copies (net press run) 4486 4457 1. Paid and/or requested circulation paid/requested outside country 0 0 2. Mail Subscriptions Stated on Form 3541 4486 4457 3. Paid In-County Subscriptions as Stated on Form 3541 0 0 4. Sales Through Dealers and Carriers, Street Vendors, Counter Sales, and Other Non-USPS Paid Distribution 0 0 C. Total Paid and/or Requested Circulation 4486 4457 D. Free Distribution by Mail 1. Outside County as Stated on Form 3541 0 0 2. In County as Stated on Form 3541 0 0 3. Other Classes Mailed Through the USPS 0 0 E. Free Distribution Outside the Mail 0 0 F. Total Free Distribution 0 0 G. Total Distribution 4486 4457 H. Copies Not Distributed 0 0 I. Total 4486 4457 J. Percent Paid and/or Requested Circulation 100% 100% 16. This Statement of Ownership will be printed in the October 2010 issue of School Business Affairs. 17. I certify that all information furnished above is true and complete. Siobhan McMahon.
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3x
$2132 $1690 $1494 $1071 $875
6x
$2070 $1597 $1313 $1020 $834
11x
$1947 $1514 $1257 $958 $793
22x
$1774 $1380 $1133 $865 $721
6x
$4748 $4264 $4867
11x
$4501 $4058 $4635
Also Available:
o Inserts o Belly bands o Tabbed pages and more!
Contact Ascend Media for personalized rates. Frequency Discount Policies 3x and 6x frequency rates are earned by running ads in any 3 or 6 issues within a 12-month period. 11x rates are earned by running ads in 11 consecutive issues within a one-year period. To qualify for discounts, advertisers must submit reservations for all issues initially. Advertisers will be short-rated if they do not use the amount of space upon which the billing was based. Sales Contact: Dee Busby Ascend Media 7015 College Boulevard, Suite 600 Overland Park, KS 66211-1523 913.344.1411 dbusby@ascendmedia.com Payment Policies: o Recognized agencies are given 15% commission o Payments are made on a Net 30-day schedule
4-Color
$6138 $5706 $3811 $3100 $2555 $2328
Accents Online
Ads link to your company website $700 (per month)
ASBO Website
One three-month block Two three-month blocks One-year block $650 $1,150 $2,000
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Sales Contact: Dee Busby Phone: 913.344.1411 Fax: 913.344.1417 dbusby@ascendmedia.com Please send insertion orders to: Ascend Media, LLC Attn: Dee Busby 7015 College Boulevard, Suite 600 Overland Park, KS 66211-1523 Phone: 913.344.1411 Fax: 913.344.1417 dbusby@ascendmedia.com www.ascendmedia.com
Contact Dee Busby for upload instructions and unique login and password. Please remit payments to: Ascend Media, LLC P.O. Box 414674 Kansas City, MO 64141-4674 Sign and return to: Dee Busby Ascend Media, LLC 7015 College Boulevard, Suite 600 Overland Park, KS 66211-1523 Phone: 913.344.1411 Fax: 913.344.1417
ASBO International Publications Form Please complete the following agency information:
Advertiser: Billing Information: Billing Address: Phone: Fax: Agency (if applicable):
q Agency
q Advertiser
X Frequency:
= Total amount: $
Issue month: (Note: Issue month only applies for advertisements in School Business Affairs.)
I have read and agree to the terms and conditions as set forth on this document.
Authorized Advertiser/Agency Signature & Title PO # (if necessary)
Credit Card:
q Visa
q MasterCard
q American Express
q Discover
Exp. Date: