Product Marketing

SERVICE ANALYSIS
INDEX
LIST OF CONTENTS CHAPTER CONTENTS PAGE NO
INTRODUCTION 1.1 PRODUCT MEANING 1.2 PRICING 1.3 ADVERTISING 1.4 ADVERTISING COPY
1 2 3 4 5
2.1 IMPORTANCE & NEED FOR STUDY 2.2 OBJECTIVES OF STUDY 2.3 SOURCE OF DATA 2.3.1 PRIMARY DATA 2.3.2 SECONDARY DATA 2.4 SAMPLING 2.4.1 TOTAL POPULATION 2.5 LIMITATION OF STUDY 2.6 STATISTICAL TECHNIQUE
7 8 9
10 10 11
COMPANY PROFILE 3.1 COMPANY HISTORY 3.2 COMPANY DEVELOPMENTS 3.3 COMPANY ACHIEVEMENTS 3.4 COMPANY PRESENT POSITION 3.5 COMPANY STRUCTURE
13 13-17
18 22 25 27-42 43 44 45 46 47 47-48
4&5 6
DATA ANALYSIS & INTERPRETATION SUMMARY,FINDINGS & SUGGESTIONS 6.1. SUMMARY 6.2. FINDINGS 6.3. SUGGESTIONS 6.4. BIBLIOGRAPHY 6.3 QUESTIONNAIRE
Dr. JYOTHIRMAYI DEGREE COLLEGE, ADONI
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INDEX
LIST OF TABLES
TABLE NO 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 YOU ARE A DO YOU HAVE MOBILE PHONE DU YOU KNOW ABOUT IDEA SIM YES ARE CAN IDEA CUSTOMER HOW DID YOU KNOW ABOUT IDEA SIM SERVICE PROVIDED COVERAGE OF NETWORK THE BEST ASPECT OF IDEA WOULD YOU FEEL ABOUT PROVIDED IDEA SIM FEEL ABOUT IDEA RECHARGE COUPNS TAKE THIS SERVICE BECAUSE FEEL ABOUT PROVIDE NUMBER SERVICE OFFERS ARE BEING PROVIDED DO YOU SATISFY ABOUT OVERALL IDEA SIM ANY SUGGESTIONS CONTENTS PAGE NO 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41
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LIST OF GRAPHS
TABLE NO 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 YOU ARE A
CONTENTS
PAGE NO 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41
DO YOU HAVE MOBILE PHONE DU YOU KNOW ABOUT IDEA SIM YES ARE CAN IDEA CUSTOMER HOW DID YOU KNOW ABOUT IDEA SIM SERVICE PROVIDED COVERAGE OF NETWORK THE BEST ASPECT OF IDEA WOULD YOU FEEL ABOUT PROVIDED IDEA SIM FEEL ABOUT IDEA RECHARGE COUPNS TAKE THIS SERVICE BECAUSE FEEL ABOUT PROVIDE NUMBER SERVICE OFFERS ARE BEING PROVIDED DO YOU SATISFY ABOUT OVERALL IDEA SIM ANY SUGGESTIONS
Dr. JYOTHIRMAYI DEGREE COLLEGE, ADONI MANAGEMENT
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INTRODUCTION:
PRODUCT MEANING: The product of an organization is an item of its output, which is usually offered for sale. A satisfactory product is central to the marketing operations in any organization. Products are tangible in case of manufacturing units and intangible in case of service industries. Product implies not only physical attributes but includes the services both before and after-sale and prestige that go a long way in increase the consumer satisfaction. As said by prof. Harry.L.Hanson, the product is The sum total of three things The intrinsic characteristics like materials, construction, performance etc., - The extrinsic characteristics like its packing, branding, brand or trade mark and the intangibles associated with it To the consumer it is the bundle of perceived benefits that meets his or her needs; to the manufacturers it is a bundle of attributes that ideally meet consumer needs; to production manager it is the task or food for thinking as he spents whole time on thinking about the product; to the advertaising agency, it is communication challengers
QUALITY:
Quality is the basic thing which every consumer expects out of a product. The quality of the product depends on the effectiveness of production manufacturing. It affects the consumer behavior a lot. Quality is nothing but the maximum extent of performance and the durability of the product. Hence, the functions are: It increases sales. It increases the product goodwill. It satisfies the customer. It is the main reason for the profits.
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PRICING:
Pricing is the amount for which a product, a service or an idea is exchanged or offered for sale regardless of its worth or value so the potential purchaser pricing is the function determining the product or service or the idea value in monetary terms by the marketing manager before it is offered to the consumer for sale. Pricing is the managerial skill that involves establishing pricing objectives, identifying the factors, governing the price, ascertaining their relevance and significance, determining the product value in monetary terms and formulation Polices and strategies implementing them and controlling them for the best results. BRANDING: Branding of products is of strategic and increasing importance. Brand, though, is a name, plays more important role than a mere ordinary name because, brand is quite different than an ordinary name. Brand is a broad term encompassing most ways of identifying a given product. Therfore, it is a brand image, a quality value, a personality. Branding is the process of finding and fixing the means of identification.
Important functions played by branding and brand are:

Branding assures quality and values. It saves time and effort of customer. It gives trade and legal protection to consumer It is a massive asset to market It is a promotional tool. It protects market. It is an antidote for survival of intermediaries. It is a mean of identification. It facilitates product like expansion.
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ADVERTISING
The word Advertising is very common to all of us because, it is the business of the people, for the people and by the people. This term has two specific meanings: 1. As a micro concept, it represents the entire advertising industry and is an indispensable institution-social and business. 2. As a micro concept, it stands for the managerial function of any organization intending to send the information to the other members of the society. The most widely quoted definition is one given by the American Marketing Association. It is Any paid form of non-personal presentation of ideas, goods, or services by and identified sponsor. 3. It is a sales message directed to a mass audience that seeks to sell goods, services or ideas through persuasion of the paying sponsor.
Advertisability:
FACTORS OF ADVERTISABILITY: 1. Primary demand 2. Continuity in advertising 3. Product differentiation 4. Powerful emotional buying motives 5. Financial resources 6. Product prices 7. Consumer surplus 8. Concealed qualities 9. Mass responsive market
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THE ADVERTISING COPY: Copy is the soul of advertisement. An ad copy is the written or spoken matter in an advertisement expressed in words or sentences designed to convey the theam or the message of an advertisement to the target consumers. A good advertisement copy should have the following attributes: 1. It should be brief. 2. It should be clear. 3. It should be apt and should match the needs. 4. It should be a personalized one centered on the prospect. 5. It should be honest. Credibility and believability of an advertisement message is decided by the extent of honesty. 6. It should be conforming to standards, rules and regulations of media and the laws of the land.
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IMPORTANCE
1)Growing Might of Retailers 2) Saturation of Market and Increased Similarities in Competing Brands 3) Consumer Preference Towards Promotional Offers 4) Decline in the Effectiveness of Advertising 5) Short-term Focus of the Companies 6)These efforts can attempt to stimulate product interest, trial,opurchase. 7) sales promotion include coupons, samples, premiums, point-of-purchase (POP) displays, contests, rebates, and sweepstakes.
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OBJECTIVES OF THE STUDY

Due to the advent of various cellular service providers, the extent awareness of idea Cellular services is vital. In orders to analyze the performance of idea is market share are to be analyzed in the trends of increased. All most every producers demand consumer appeal is dependent on the piece of the product. In cellular service provider there are two modes of purchases . Survey deals with the impact of new line of promotional activities of idea An IDEA can change your life. Customer care cell, connectivity, value added services etc. Have become imperative concentration areas for every cellulaer service provider. .
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INFORMATION SOURCES
Data is the wealth to any reporter. Sometimes he collects the data by himself and sometimes it is readily available to him as provided by various sources.The two sources if information for the present project report are: a) Primary Data Sources b) Secondary Data Sources
Primary Data:
A Brief explanation of the data sources, which made this project, reports a comprehensive one in relation to the title of the project.
Primary Data Sources:

Primary data is collected specially by the users. It the data gathered for a specific purpose of preparation of a report. For the present project, a questionnaire was used as a tool for the systematatic collection of relevant information. A well structured questionnaire consists of simple questions has been
prepared and directed to respondents.
Secondary Data:
Secondary data is the data that is readily available which is collected by someone else for other purposes and already exists somewhere. Data pertaining to company is collected from companys official and utitlity-descrption web sites. the company profile gives a detailed report of the history and evolution of the company and various products being promoted by it.
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SAMPLING: TOTAL POPULATION:

Adoni is a major commercial town in our state it is a district head quarter. It is located at about 100 KM from city kurnool the population of city is around 3lakhs it is industrially will developed city and is the famous for cotton and textile Mills . It is also a prominent trade center. It is also well known center for education in our state with facilities for all areas of education.
Sample Design
Sampling unit: The customers intend to be administered with the questionnaire were prospects and existing customers who use IDEAproducts in Adoni.
Sampling method: Non-probability (Convenience)
Sampling size: We are taken sampling size is 76 in Adoni.
Sampling area: According to this survey is taken from Adoni.
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LIMITATIONS
1. The survey is limited only to the locality of Adoni. 2. the study conducted is limited only to a certain period of time. it has been conducted over period of forty days only and the opinions and views of respondents may change in the course of time. 3. Inspire of may best possible condensing efforts sum people were reluctant to answer the questionnaire and some other once through filled their views. 4. though I thought of collecting in formations from larger group, the sample size of the survey was limited to just 76 respondent because of lack of time. if further time had been invested, then the report could have been more comprehensive. 5. the statistical data furnished in the report may not be a true indicator of the situation.
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COMPANY PROFILE
Idea Cellular Limited provides mobile telecommunication services in India. It offers global system for mobile communication services, including mobile telephony and national long distance services. The company offers roaming and call management services that include caller line identification presentation, call hold/call wait, call conference, call divert, caller line identification restriction, and itemized bill services. It also involves in selling mobile handsets. The company is based Mumbai, India. Idea Cellular Limited is a part of Aditya Birla Group.
Company History - Idea Cellular
We were incorporated as Birla Communications Limited on March 14, 1995 and granted a certificate of commencement of business on August 11, 1995. Our registered office was in Mumbai, Maharashtra. Our name was changed to Birla AT&T Communications Limited on May 30, 1996 following the execution of a joint venture agreement dated December 5, 1995 between AT&T Corporation and Grasim Industries Limited pursuant to which the Aditya Birla Group held 51% of our Equity Share capital and AWS Group held 49% of our Equity Share capital. Our registered office was transferred from Industry House, 1st Floor, 159 Church Gate Reclamation, Mumbai 400 020, Maharashtra to Suman Tower, Plot No. 18, Sector 11, Gandhinagar 382011 Gujarat on October 22, 1996. With effect from January 1, 2001 following our merger with Tata Cellular Limited the joint venture agreement between AT&T Corporation and Grasim Industries Limited dated December 5, 1995 was replaced by shareholders agreement dated December 15, 2000 entered into between Grasim Industries Limited on behalf of the Aditya Birla Group, Tata Industries Limited on behalf of the Tata Group and AT&T Wireless Services Inc. on behalf of the AWS Group following which our name was changed to Birla Tata AT&T Limited on November 6, 2001. Consequent to the introduction of the Idea brand, our name was changed to Idea Cellular Limited on May 1, 2002. The AWS Group exited from the Company on September 28, 2005
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by selling 371,780,740 Equity Shares of the Company, which constituted 50% of the holding of AT&T Cellular Private Limited in our equity share capital, to ABNL and by transferring the remaining 371,780,750 Equity Shares to Tata Industries Limited. The Tata Group ceased to be a shareholder of the Company on June 20, 2006 when Tata Industries Limited and Apex Investments (Mauritius) Holding Private Limited (formerly known as AT&T Cellular Private Limited) sold all their shares in the Company to the Aditya Birla Group. On October 26, 2006, P5 Asia Investments (Mauritius) Limited (P5 Asia) acquired 14.60% of our Equity Share capital. Under a Governance and Exit Rights Agreement dated October 23, 2006 between P5 Asia, ABNL and Birla TMT, so long as an initial public offering has not occurred and P5 Asia holds no less than 10% of our Equity Shares, ABNL and Birla TMT are required to procure that (a) Our Company and its Subsidiaries shall not take or pursue any of the following actions without P5 Asias prior consent (such consent to be obtained in a board and/or shareholders resolution) including in respect of (i) Any merger with, acquisition of, or amalgamation or consolidation with another company or business; (ii) Assuming or permitting to exist any borrowings or indebtedness in the nature of borrowings if the amount of all such borrowings of our Company and its Subsidiaries would exceed Rs. 6,800 million; (iii) (iv) (v) Entering into a new line of business; Increasing our authorized or issued share capital; or Entering into a joint venture and
(b) Our Company makes available to P5 Asia certain financial information relating to our Company and its Subsidiaries such as monthly management accounts, quarterly unconsolidated balance sheet and profit and loss account and the annual audited consolidated balance sheets and profit and loss accounts. P5 Asia also has a right to appoint one director to our Board so long as it holds at least 10% of our total issued and outstanding Equity Shares. Mr. Biswajit Subramanian has been appointed to our Board by P5 Asia pursuant to the exercise of the above right. In addition, any IPO of our Equity Shares requires P5 Asias written consent, and, further, in any such IPO, P5 Asia has the right to offer for sale such number of Equity Shares representing up to 10% of the total Equity Shares which are held by it. By its letters dated December 2, 2006 to ABNL and Birla TMT, P5 Asia has given its written consent for the
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Issue and has confirmed that it does not intend to offer for sale any of the Equity Shares held by it in such Issue. We, either directly or through our Subsidiaries, provide mobile services in the Andhra Pradesh, Delhi, Gujarat, Haryana, Kerala, Madhiya Pradesh, Maharashtra and Uttar Pradesh (West) Circles, and have recently launched services and as such are in the process of fully rolling-out our network in the Uttar Pradesh (East), Rajasthan and Himachal Pradesh Circles pursuant to licenses issued by the DoT.
MAJOR EVENTS The chronology of key events of the Company from incorporation is set out below:
Calendar year Events 2009

Reached 30 million subscribers mark. 2007 Won an award for the "CARE" service in the "Best Billing or Customer Care Solution" at the GSM Association Awards in Barcelona, Spain Initial Public Offering aggregating to Rs. 28,187 million and Listing of Equity Shares on the Bombay Stock Exchange and the National Stock Exchange Merger of seven subsidiaries with Idea Cellular Limited Reached the twenty million subscriber mark.
2006 Became part of the Aditya Birla Group subsequent to the TATA Group transferring its entire shareholding in the Company to the Aditya Birla Group Acquired Escorts Telecommunications Limited (subsequently renamed as Idea Telecommunications Limited) Restructuring of debt Launch of the New Circles Reached the 10 million subscriber mark Received Letter of Intent from the DoT for a new UAS License for the Mumbai Circle.
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Received Letter of Intent from the DoT for a new UAS License for the Bihar Circle through Aditya Birla Telecom Limited. ABNL, the parent of Aditya Birla Telecom Limited, pursuant to a letter dated November 22, 2006, agreed to transfer its entire shareholding in Aditya Birla Telecom Limited to the Company for the consideration of Rs. 100 million.
2005 Reached the five million subscriber mark Turned Profit Positive Won an Award for the "Bill Flash" service at GSM Association Awards in Barcelona, Spain Sponsored the International Indian Film Academy Awards 2004 Completed debt restructuring for the then existing debt facilities and additional funding for the Delhi Circle. Acquired Escotel Mobile Communications Limited (subsequently renamed as Idea Mobile Communications Limited) Reached the four million subscriber mark First operator in India to commercially launch EDGE services 2005
2003 Reached the two million subscriber mark 2002 Changed name to Idea Cellular Limited and launched "Idea" brand name Commenced commercial operations in Delhi Circle Reached the one million subscriber mark 2001 Acquired RPG Cellular Limited and consequently the license for the Madhya Pradesh (including Chattisgarh) Circle Changed name to Birla Tata AT&T Limited Obtained license for providing GSM-based services in the Delhi Circle following the fourth operator GSM license bidding process
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2000
Merged with Tata Cellular Limited, thereby acquiring original license for the Andhra Pradesh Circle 1999 Migrated to revenues share license fee regime under New Telecommunications Policy ("NTP") 1997 Commenced operations in the Gujarat and Maharashtra Circles 1996 Changed name to Birla AT&T Communications Limited following joint venture between Grasim Industries and AT&T Corporation 1995 Incorporated as Birla Communications Limited Obtained licenses for providing GSM-based services in the Gujarat and Maharashtra Circles following the original GSM license bidding process.
COMPANY DEVELOPMENTS
Idea Cellular Limited Ties Up with HTC Corporation to Launch Touch sims:
Idea Cellular Limited has tied up with HTC Corporation to offer two touch phone models in India targeted at premium segment. The ongoing recessionary trend may not affect the demand for these types of phones, though customers may tend to be a little cautious before shifting to new products. The two Taiwan-made models called 'HTC Touch Pro' and 'HTC Touch Viva', based on Windows mobile platform, offer eleganttouch-screen experience. HTC Pro is priced at INR 34,900, while HTC Viva will sell at INR 16,490 all over the country.
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Idea Cellular Limited Launches NetSetter in Mumbai Idea Cellular Limited launched its EDGE enabled USB Data Card-'NetSetter' for prepaid and postpaid subscribers in Mumbai. The new 'Plug & Play' NetSetter provides anytime-anywhere wireless Internet access, and is the only data card offering compatibility with multiple operating systems such as Windows 2000, XP, Vista, and Mac. IDEA's new data card will offer best in class, affordable voice and data connectivity to millions of mobile subscribers in the city. NetSetter also offers faster speed and consistency than Dial-up internet connection. Hindalco Mulls Stake Sale In Grasim, Idea, Nuvo 10/22/2008 Hindalco Industries Ltd might plan to sell stakes in the group companies to raise funds. The company may utilize the funds thus raised to repay a part of the $3 billion loan, bankers said. The company may consider selling stake in Grasim Industries Ltd, Idea Cellular Limited and Aditya Birla Nuvo Limited. The source added that Hindalco may also ask the firms to buy back its stake or sell it to other group companies. Our Mission We will Delight our Customers while meeting their individual communication needs anytime any where. WE survive because of our customers Our Partners IDEA welcomes all businesses and individuals interested in partnering with us to enhance and strengthen the IDEA products & services portfolio. To explore such potential partnerships, kindly get in touch with us by submitting the Partners Form.
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Our Promoters
The Aditya Birla Group is India's first truly multinational corporation. Global in vision, rooted in Indian values, the Group is driven by a performance ethic pegged on value creation for its multiple stakeholders. The Group's footprint extends to 20 countries and is a US$ 24 billion conglomerate, with a market capitalization of US$ 31.5 billion. Over 50 per cent of its revenues flow from its overseas operations. The Group is anchored by an extraordinary force of 1,00,000 employees belonging to over 25 different nationalities and has been adjudged The Best Employer in India and among the top 20 in Asia by the Hewitt-Economic Times and Wall Street Journal Study 2007.. A premium conglomerate, the Aditya Birla Group is a leader in swathe of products viscose staple fiber, aluminum, cement, copper, carbon black, insulators, and garments. The Group has also made successful forays into financial services, telecom, software, and BPO and retail sectors. Today, the Group is India's most diversified business house. Currently around 57 percent of our Equity Shares are held by our Promoter companies belonging to the Aditya Birla Group.
Our Promoters are: 1. Aditya Birla Nuvo Limited 2. Grasim Industries Limited 3. Hindalco Industries Limited and 4. Birla TMT Holdings Private Limited. Coverage
Idea Cellular Ltd has seen phenomenal growth since its inception. Idea Cellular's footprint idea is to first achieve critical mass, then drill deep instead of spreading thin. In keeping with this, the company has been providing excellent service to its subscribers in various states. It controls a portfolio of India's most attractive and contiguous telecom geographies, including the circles of Andhra Pradesh & Delhi (inclusive of NCR), Gujarat, Haryana, Himachal Pradesh, Kerala, Madhya Pradesh & Chattisgarh,
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Mumbai, Maharashtra & Goa, Rajasthan, Uttar Pradesh (W), Uttar Pradesh (E). With a footprint dominating the map of India, Idea Cellular accesses over 60% of India's total telephony potential. The company is now poised to launch its services in new circles - namely Mumbai and Bihar Idea Cellular Ltd, however, does not believe only in increasing geographic footprint - it also drills deep and successfully attempts to provide excellent network coverage in all its circles of operations.
Year wise increase in coverage: 1997:
Birla AT&T commence Cellular operations Maharashtra & Gujarat 2000:
MoU for merger between Birla AT&T and Tata Cellular Limited Andhra Pradesh signed (Jan)
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2001:
Acquired RPG Cellcom, service provider in Madhya Pradesh (Feb) Awarded 2002:
Brand IDEA launched Delhi operations commence (Nov)
2004:
Acquired Escotel, incumbent cellular service provider in Haryana, UP(W) & Kerala and new licensee in HP
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Value Added Services - Andhra Pradesh SMS Cricket Scores DT Profiles DT on M-Search Download Ringtones, Picture Messages and Operator Logos Global SMS VOICE SMS Idea Buzz - Subscription Services 554560456 Missed Call Alert Mobile Mail m-Chat (messenger) PNR & Train Status SMS Short Code Tollywood Special Text Messaging Voice Active Radio Copy A Dialer Tone Dialer Tones - 55456 Ganesha Speaks - 55181 Hotline Idea Sandadi GPRS Ideafresh IDEA TV !dea Voice Mail Service My Friend !dea - Counseling Service Rail Enquiry -Dial 139 Say !dea - 55456 Voice Chat - Find A Friend
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!dea GPRS - The internet On The Move !dea Others Bill Flash - *147#
Our Values Values We Value: Integrity - Honesty in every action At aditya Birla Group, Integrity is defined as: Acting and taking decisions in a manner that is fair, honest, following the highest standards of professionalism and also perceived to be so. Integrity for us means not only financial and intellectual integrity, but in all other forms as are commonly understood.
Key words that connote Integrity are: Ethical Truthful Principled Transparent Upright Respectful Commitment deliveron the promise: At Aditya Birla Group Commitment is defined as: On the foundation of integrity, doing whatever it takes to deliver value to all stakeholders. In the process, taking ownership of our actions and decisions, those of our team and that part of the organization that we are responsible for.
Key words that connote commitment are:

Accountability Discipline
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Responsibility Result-orientation Self-confidence Reliability
Passion - energized action At Aditya Birla Group Passion is defined as: A missionary zeal arising out of emotional engagement with the organization that makes work joyful and inspires each one to give his or her best. Relentless pursuit of goals and objectives with the highest level of energy and enthusiasm, that is voluntary and spontaneous.Key words that connote passion are: Intensity Innovation Transformational Fire-in-the-belly Inspirational Deep sense of purpose
Seamlessness boundryless in letter and spirit At Aditya Birla Group, Seamlessness is defined as Thinking and working together across functional silos, hierarchies, business and geographies. Leveraging the available diversity to garner synergy benefits and promote openness through sharing and collaborative efforts.
Key words that connote Seamlessness are: Teamwork Integration Involvement Openness Global Learning Empowering
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Speed one step ahead always: At Aditya Birla Group, Speed is defined as: Responding to internal and external customers with a sense of urgency. Continuously seeking to crash timelines and choosing the right rhythm to optimize organization efficiencies.
Key words that connote Speed are: Response time Agile Accelerated Timelines
Nimble Prompt Proactive Decisiv
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1.You are a ? Table:1 Particulars student Business Employment Others Total Graph-1 Respondents 37 23 11 5 76 % percentage 48 31 14 7 100
50% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0%
48%
31%
14% 7% student Business Employee Others
Data Interpretation:
From the above table the brand that comes first in students are 48%,businessmans are31%,employees are 14%,others are7%.
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2)Do you have mobile phone?
Table:2 Particulars Yes No Total Respondents 53 23 76 % perceintage 70 30 100
Graph:2
70% 60% 50% 40% 30% 20% 10% 0%
70%
30%
yes
no
Data interpretation:
From the above table in the mobile phones as known people are70%,and unknown are 30% people.
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3) If yes are can IDEA customer?

Table:3 Particulars Yes No Total Respondents 46 30 76 % percentage 61 39 100
Graph:3
70% 60% 50% 40% 30% 20% 10% 0% yes no 39% 61%
Data interpretation: From the above table the idea customers peoples are 61%,and non idea customers are39%.
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4)Do you know about IDEA sim? Table:4 Particulars Yes No Total Respondents 47 29 76 % percentage 62 38 100
Graph:4
70% 60% 50% 40% 30% 20% 10% 0% yes no 38% 62%
Data interpretation: From the above table about idea sim as known peoples are 62%,and the unknow peoples are 38%.
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5)How did you know about IDEA sim?
Table:5 Particulars Friends neighbours Adds Others Total Graph:5 Respondents 16 18 29 13 76 % percentage 21 25 38 16 100
Others adds neighbours friends 0% 10%
16% 38% 25% 21% 20% 30% 40%
Data interpretation: From the above table from friend known peoples are 21%,from neighbours peoples are 25%,from adds are38%,and others known peoples are 16%.
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6)How is the service provided IDEA sim? Table:6 Particulars Excellent Good Satisfactory Not bad Total Respondents 12 20 25 19 76 % percentage 16% 26% 33% 25% 100
Graph:6
35% 30% 25% 20% 15% 10% 5% 0% excellent good 16% 26%
33% 25%
satisfy
notbad
From the above table service provided is excellent peoples are16%, Good peoples are 26%, satisfactory peoples are 33%, and the not bad peoples are 25%.
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7)How is coverage of network is? Table:7 Particulars Excellent Good Satisfy Notbad Total Respondents 13 20 25 18 76 % percentage 17% 26% 33% 24% 100
Graph:7
35% 30% 25% 20% 15% 10% 5% 0% excellent

33% 26% 17% 24%
good
satisfy
notbad
The coverage network excellent peoples are 17%, the good peoples are 26%, satisfactory peoples are 33% and not bad peoples are 24%.
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8)What is the best aspect of IDEA? Table:8 Particulars Quality service Connectivity Tariff plans Others Respondents 18 23 23 12 % percentage 24% 30% 30% 16%
Total
Graph:8
30% 25% 20% 15% 10% 5% 0%
Quality service Connectivity
76
100
30% 24%
30%
16%
Tariff plans
Others
Data interpretation: From the above table in the best aspect of idea quality service peoples are 24%,connectivity peoples are 30%,tariff plans are 30% and others 16%.
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9)What do you feel about providing idea system? Table:9 Particulars Excellent Good Satisfy Not bad Total Respondents 15 20 19 22 76 % percentage 19% 26% 25% 30% 100
Graph:9
30% 25% 20% 15% 10% 5% 0% excellent

30% 26% 19% 25%
good
satisfy
notbad
From the above table feel about providing about sim excellent peoples are 19%,good peoples are 26%,satisfactory peoples are 25%,remain not bad peoples.
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10)What do you feel about availability of recharge coupens? Table:10 Particulars Excellent Good Satisfy Not bad Total Respondents 21 17 18 20 76 % percentage 28% 22% 24% 26% 100
Graph:10
30% 25%
28% 22% 24%
26%
20% 15% 10% 5% 0% excellent

Data interpretation: From the above table availability recharge coupns excellent peoples are 28%,good peoples are 22%,satisfactory peoples are 24%,and other peoples are 26%.
good
satisfy
notbad
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11)You have taken this service because of Table:11 Particulars Brand name Quality service Responsible Others Respondents 19 19 18 20 % percentage 25% 25% 24% 26%
Total
Graph:11
76
100
26% 26% 26% 25% 25% 24% 24% 23% Brand name 24% 25%
26%
Responseble
Data interpretation: The taken this service because likely brand name peoples are 26%,quality service peoples are 25%,respondence peoples are 24%,remain other peoples26%.
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DEPT.OF MANAGEMENT
SERVICE ANALYSIS
CHAPTER-4 & 5
12)How do you feel about provide number service of idea? Table:12 Particulars Excellent Good Satisfy Not bad Total Respondents 18 17 27 14 76 % percentage 24% 22% 36% 18% 100
Graph:12
40% 35% 30% 25% 20% 15% 10% 5% 0% Excellent

Data inter pretation: The number service provide of idea sim excellent peoples are 24%,good peoples are 22%,satisfactory peoples are36%.and not bad peoples are 18%.
36%
24%
22% 18%
Good
Satisfy
Notbad
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DEPT.OF MANAGEMENT
SERVICE ANALYSIS
CHAPTER-4 & 5
13)The offers that are being provided are Table:13 Particulars Excellent Good Satisfy Not bad Total Respondents 15 19 25 17 76 % percentage 20% 25% 33% 22% 100
Graph:13
35% 30% 25% 20% 15% 10% 5% 0% Excellent Good 20% 25%
33%
22%
Satisfy
Notbad
Data interpretation: From the above table offers being provide excellent persons are 20%,good persons are 25%,satisfactory peoples are 33%and not bad peoples are 22%.
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DEPT.OF MANAGEMENT
SERVICE ANALYSIS
CHAPTER-4 & 5
14)Do you satisfied about overall idea sim?
Table:14 Particulars Yes No Total Respondents 62 14 76 % percentage 81 19 100
Graph:14
90% 80% 70% 60% 50% 40% 30% 20% 10% 0% yes no 19% 81%
Data interpretation: Here the above table overall satisfied peoples are 81%,not peoples are 19%.
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DEPT.OF MANAGEMENT
SERVICE ANALYSIS
CHAPTER-4 & 5
15)any other suggestion
1.Given the new offers to the customers 2.Lanching the new customer cares.
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DEPT.OF MANAGEMENT
SERVICE ANALYSIS
CHAPTER- 6
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DEPT.OF MANAGEMENT
SERVICE ANALYSIS
CHAPTER- 6
SUMMARY
1 Most of the people prefer idea sim.
Idea sim are also satisfying the more number of peoples.
People prefer the idea at service analysis.
More number of flavours available in market.
Advertisement campaign on purchase more effective than others.
6 . 7
Most of the people prefer the service and in idea sim
Most people preferring the best on idea sim.
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DEPT.OF MANAGEMENT
SERVICE ANALYSIS
CHAPTER- 6
FINDINGS
1. The number service provide of idea sim excellent peoples are 24%, good peoples are 22%,satisfactory peoples are 36%.and not bad peoples are 18%. 2. The best aspect of idea quality service peoples are 30%,tariff plans are 30% and others 16%. 3. The coverage network excellent peoples are 17%, the good peoples are 26%, 24%, connectivity peoples are
satisfactory peoples are 33% and not bad peoples are 24%. 4. The offers being provide excellent persons are 20%, good persons are 25%, satisfactory Peoples are 33%and not bad peoples are 22%.
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DEPT.OF MANAGEMENT
SERVICE ANALYSIS
CHAPTER- 6
SUGGESTIONS
1. Consumers feel that the responsible is highly the service analysis. 2.Given the new offers to the customers 3. Lanching the new customer cares. 4. Develop to your network places. 5. So many peoples wants to change the idea service.
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DEPT.OF MANAGEMENT
SERVICE ANALYSIS
BIBLIOGRAPHY
BIBLIOGRAPHY
1. Marketing management
C.N SONTAKKI
2. Principles of marketing
PHILIP KOTLER
WEB SITES:
WWW.GOOGLE.COM
WWW.IDEA.COM
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DEPT.OF MANAGEMENT
SERVICE ANALYSIS
QUESTIONNAIRE
QUESTIONNAIRE
1.You are a ? A. student B. business man C. employee 2)Do you have mobile phone? A. Yes B.No D. others.
3) Do you know about IDEA sim? A. Yes B.No
4) If yes are can IDEA customer? A. Yes B.No
5) How did you know about IDEA sim? A. Friends B. Neighbors C.Adds D.Others
6) How is the service provided IDEA sim? A.Excellent B. Good C. Satisfactory D. Not bad
7) How is coverage of network is? A.Excellent B.Good C.Satisfy D.Not bad
8) What is the best aspect of IDEA? A. Quality service B. Connectivity C. Tariff plans D. Others
9) What do you feel about providing idea system? A. Excellent B. Good C. Satisfactory D. Not bad
10) What do you feel about availability of recharge coupons? A.Excellent B. Good C. Satisfactory D. Not bad
11) You have taken this service because of A. Brand name B. Quality service C. Responsible D. Others
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DEPT.OF MANAGEMENT
SERVICE ANALYSIS
QUESTIONNAIRE
12) How do you feel about provide number service of idea? A .Excellent B. Good C. Satisfactory D. Not bad
13) The offers that are being provided are A. Excellent B. Good C. Satisfactory D. Not bad
14) Do you satisfied about overall idea sim? A. Yes B.No
15) Any other suggestion.
48
DEPT.OF MANAGEMENT

Product Marketing

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SERVICE ANALYSIS

LIST OF CONTENTS CHAPTER CONTENTS PAGE NO

Dr. JYOTHIRMAYI DEGREE COLLEGE, ADONI

Dr. JYOTHIRMAYI DEGREE COLLEGE, ADONI

TABLE NO 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 YOU ARE A

Dr. JYOTHIRMAYI DEGREE COLLEGE, ADONI MANAGEMENT

Dr. JYOTHIRMAYI DEGREE COLLEGE, ADONI

Dr. JYOTHIRMAYI DEGREE COLLEGE, ADONI

Important functions played by branding and brand are:

Dr. JYOTHIRMAYI DEGREE COLLEGE, ADONI

Dr. JYOTHIRMAYI DEGREE COLLEGE, ADONI

Dr. JYOTHIRMAYI DEGREE COLLEGE, ADONI

Dr. JYOTHIRMAYI DEGREE COLLEGE, ADONI

Dr. JYOTHIRMAYI DEGREE COLLEGE, ADONI

OBJECTIVES OF THE STUDY

Dr. JYOTHIRMAYI DEGREE COLLEGE, ADONI

Primary Data Sources:

prepared and directed to respondents.

Dr. JYOTHIRMAYI DEGREE COLLEGE, ADONI

SAMPLING: TOTAL POPULATION:

Sampling method: Non-probability (Convenience)

Sampling size: We are taken sampling size is 76 in Adoni.

Sampling area: According to this survey is taken from Adoni.

Dr. JYOTHIRMAYI DEGREE COLLEGE, ADONI

Dr. JYOTHIRMAYI DEGREE COLLEGE, ADONI

Dr. JYOTHIRMAYI DEGREE COLLEGE, ADONI

Company History - Idea Cellular

Dr. JYOTHIRMAYI DEGREE COLLEGE, ADONI

Dr. JYOTHIRMAYI DEGREE COLLEGE, ADONI

Calendar year Events 2009

Dr. JYOTHIRMAYI DEGREE COLLEGE, ADONI

Dr. JYOTHIRMAYI DEGREE COLLEGE, ADONI

Dr. JYOTHIRMAYI DEGREE COLLEGE, ADONI

Dr. JYOTHIRMAYI DEGREE COLLEGE, ADONI

Dr. JYOTHIRMAYI DEGREE COLLEGE, ADONI

Year wise increase in coverage: 1997:

Birla AT&T commence Cellular operations Maharashtra & Gujarat 2000:

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Brand IDEA launched Delhi operations commence (Nov)

Dr. JYOTHIRMAYI DEGREE COLLEGE, ADONI

Dr. JYOTHIRMAYI DEGREE COLLEGE, ADONI

Key words that connote commitment are:

Dr. JYOTHIRMAYI DEGREE COLLEGE, ADONI

Responsibility Result-orientation Self-confidence Reliability

Dr. JYOTHIRMAYI DEGREE COLLEGE, ADONI

Nimble Prompt Proactive Decisiv

Dr. JYOTHIRMAYI DEGREE COLLEGE, ADONI

Dr. JYOTHIRMAYI DEGREE COLLEGE, ADONI

50% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0%

14% 7% student Business Employee Others

Dr. JYOTHIRMAYI DEGREE COLLEGE, ADONI

2)Do you have mobile phone?

Table:2 Particulars Yes No Total Respondents 53 23 76 % perceintage 70 30 100

70% 60% 50% 40% 30% 20% 10% 0%

Dr. JYOTHIRMAYI DEGREE COLLEGE, ADONI

3) If yes are can IDEA customer?

Dr. JYOTHIRMAYI DEGREE COLLEGE, ADONI

Dr. JYOTHIRMAYI DEGREE COLLEGE, ADONI

5)How did you know about IDEA sim?

Others adds neighbours friends 0% 10%

16% 38% 25% 21% 20% 30% 40%

Dr. JYOTHIRMAYI DEGREE COLLEGE, ADONI

Dr. JYOTHIRMAYI DEGREE COLLEGE, ADONI