The original Parle company was split into three separate companies, owned by the different factions of the

original Chauhan family:[3] Parle Products, led by Vijay, Sharad and Anup Chauhan (owner of the brands Parle-G, Melody, Mango Bite, Poppins, Monaco and KrackJack) Parle Agro, led by Prakash Chauhan and his daughters Schauna, Alisha and Nadia (owner of the brands such as Frooti and Appy) Parle Bisleri, led by Ramesh Chauhan Parle-G or Parle Glucose is a brand of biscuits manufactured by Parle Products in India. As of 2011, it is the largest selling brand of biscuits in the world according to Nielsen Parle Products was established in the Vile Parle suburb of Mumbai, in 1929. It began manufacturing biscuits in 1939. In 1947, when India became independent, the company launched an ad campaign, showcasing its Gluco brand of biscuits as an Indian alternative to the British biscuits.[2] Parle-G biscuits were earlier called 'Parle Gluco' Biscuits until 1980s. The "G" in the name ParleG originally stood for "Glucose", though a later brand slogan also stated "G means Genius". In 2013, Parle-G became India's first domestic FMCG brand to cross the 5,000 crore in retail sales.[ Parle-G is one of the oldest brand names in India. For decades, the product was instantly recognized by its iconic white and yellow wax paper wrapper with the depiction of a young girl on the front. The Brand Trust Report, published by Trust Research Advisory in 2011, ranked Parle in the 58th place as the Most Trusted brands of India. As of January 2013, Parle-G's strong distribution network covered over 6 million retail stores in India The low price is another important factor in Parle-G's popularity.
CERTIFICATION: As part ofthe efforts towards alarger share ofthe global market, Parle has initiated the process of getting ISO 9000 certification. The Parle name symbolizes quality, health and great taste.Today, the Parle brands have found their way into the hearts and homes ofpeopleall over India& abroad,which has resulted into Parle-G being the Worlds largest selling biscuit".

Quality

 Hygiene is theprecursor to every process atParle. From husking the wheat and meltingthesugar to delivering the final products to the supermarkets and storeshelves nationwide, careis taken at everystep to ensure thebest product of long-lasting freshness. Everybatch ofbiscuits and confectioneries are thoroughlychecked by expert staff, using the most modern equipment hence ensuring thesameperfect quality across the nation and abroad.

Perhaps with tomorrow in mind, Parle Products recently launched an advertising campaign the first in a decade to hunt down 'Kal ke Genius.' Created by Ogilvy India and shot by Chrome Pictures, the campaign made waves online overnight While variants and brands have been launched in the cream and cookies category, the glucose category hasn't seen any recent launches. Parle-G launched Parle-G Gold in May 2012, a premium glucose biscuit which, according to the company, is heavier than Parle-G and has a richer formulation. Britannia Tiger and ITC's Sunfeast Glucose are the two branded competitors against Parle-G, apart from a number of unbranded local players that operate regionally. Industry analysts say the Rs 5,000-crore Parle's focus on the volumes segment and competitive pricing backed by strong distribution, especially in rural markets has led the rise. "Though Parle-G is available across multiple packs spanning Re 1 to Rs 50, our top selling packs are priced at Rs 4 and Rs 5," Shah said. The brand is exported to SAARC countries, the US, Europe and parts of Africa. The company also managed to keep prices unchanged for over a decade - between 1996 and 2006 - even as the prices of raw materials such as wheat, sugar and milk escalated up to 150 per cent Net result: Parle-G increased its share from 67 per cent in 2002 to 79 per cent in 2012 while the share of Britannia's Tiger fell to 9 per cent from 26 per cent during the same period. ITC's Sunfeast brand too had over 9 per cent share in the glucose segment last year. REASONS FOR MARKET LEADER: Mass Production i.e. Volume Cost Cutting: They areinBackward Integrationso that tocover Theprofit by introducing sugar plants, Maida plants as well as PackagingPlant. Taste