TVS Motors

Introduction

TVS Motor Company is the third largest two-wheeler manufacturer in India and one among the top ten in the world, with annual turnover of more than USD 1 billion in 2008-2009, and is the flagship company of the USD 4 billion TVS Group. A bike for anyone TVS Motor currently manufactures a wide range of two-wheelers from mopeds to racing inspired motorcycles. Motorcycles (Apache RTR 180, Flame DS 125, Flame, TVS Jive, StaR City, Sports) Variomatic Scooters (TVS Wego, Scooty Streak, Scooty Pep+, Scooty Teenz) Mopeds (TVS XL Super, TVS XL Heavy Duty)

Penchant for Quality The company has 4 plants - located at Hosur and Mysore in South India, in Himachal Pradesh, North India and one at Indonesia. The company has a production capacity of 2.5 million units a year. Innovation at the helm TVS Motor's strength lies in design and development of new products - the latest launch of 7 products on the same day seen as a first in automotive history. We at TVS deliver total customer satisfaction by anticipating customer need and presenting quality vehicles at the right time and at the right price. The customer and his ever changing need is our continuous source of inspiration.

15 million smiles on the Road TVS has always stood for innovative, easy to handle, environment friendly products, backed by reliable customer service. No wonder, then, that our 15 million customers on the road have a reason to smile.

Mission and Vision

TVS Motor Company - Mission We are committed to being a highly profitable, socially responsible, and leading manufacturer of high value for money, environmentally friendly, lifetime personal transportation products under the TVS brand, for customers predominantly in Asian markets and to provide fulfilment and prosperity for employees, dealers and suppliers. Vision Statement TVS Motor - Driven by the customer TVS Motor will be responsive to customer requirements consonant with its core competence and profitability. TVS Motor will provide total customer satisfaction by giving the customer the right product, at the right price, at the right time. TVS Motor - The Industry Leader TVS Motor will be one among the top two two-wheeler manufacturers in India and one among the top five two-wheeler manufacturers in Asia. TVS Motor - Global overview TVS Motor will have profitable operations overseas especially in Asian markets, capitalizing on the expertise developed in the areas of manufacturing, technology and marketing. The thrust will be to achieve a significant share for international business in the total turnover. TVS Motor - At the cutting edge

TVS Motor will hone and sustain its cutting edge of technology by constant benchmarking against international leaders. TVS Motor - Committed to Total Quality TVS Motor is committed to achieving a self-reviewing organization in perpetuity by adopting TQM as a way of life. TVS Motor believes in the importance of the process. People and projects will be evaluated both by their end results and the process adopted. TVS Motor - The Human Factor TVS Motor believes that people make an organization and that its well-being is dependent on the commitment and growth of its people. There will be a sustained effort through systematic training and planning career growth to develop employees talents and enhance job satisfaction. TVS Motor will create an enabling ambience where the maximum self-actualisation of every employee is achieved. TVS Motor will support and encourage the process of self-renewal in all its employees and nurture their sense of self worth. TVS Motor - Responsible Corporate Citizen TVS Motor firmly believes in the integration of Safety, Health and Environmental aspects with all business activities and ensure protection of employees and environment including development of surrounding communities. TVS Motor strives for long-term relationships of mutual trust and interdependence with its customers, employees, dealers and suppliers.

Heritage

TVS Group - 100 years young The TVS group has always been inspired by a century long mission and vision of its own destiny. it is not just a business but a way of doing business, which sets TVS apart from others.

Back in 1911, to the founder of the company, the ordinary ambitions of a bus fleet operator or a vehicle servicing business would not suffice.Rather, he wanted to create an enduring business led by a family of like minded workers

and managers united by a set of shared high principles.

Driven by this inspiration, the TVS group has today emerged as India's leading supplier of automotive components. Today the TVS Group is the largest automotive component manufacturer in India, with annual turnover of more than USD 4 billion.

The group has over 30 companies employing a work- force of 40,000 people.

Underlying the success of the group is its philosophy of commitment to the cherished values of promoting trust, value and customer service. This was the personal philosophy of the Group's Founder Shri T V Sundaram lyengar, and it remains the overarching code by which the Group functions. Market leadership and rewards of business have followed naturally.

The inspirational heritage

Although the letters TVS represent the initials of our founder, T V Sundaram lyengar, to us within TVS they have always stood for Trust, Value and Service. The founder of the company embodied these values and set an example for all employees to emulate.

TVS believes that the success of any enterprise is built on the solid foundation of customer satisfaction.

Continuous innovation and close customer interaction have enabled TVS companies to stay ahead of competition. Quality at TVS determines not only the end product but the systems, processes and operations at all levels. The first four companies in India, which have won the coveted Deming Prize are from the TVS group.

The business ranges across automobile component manufacturing, components distribution, manufacturing of powered two-wheelers, computer peripherals,

financial services, contract manufacturing services and software development.

TVS Motor company Ltd (TVS Motor)- member of the TVS group is the largest company of the group in terms of size and turnover.

R&D
TVSATT - What is it? A new technology that will enhance fuel efficiency by as much as twenty percent when compared to the conventional technology deployed today.

Why was it developed? The conventional rubber belt CVT equipped scooters deliver up to 20% worse fuel economy compared to a standard motorcycle but CVT has the benefit of ease of riding.

The ultimate objective is to achieve the ease of riding of a CVT equipped scooter, with the fuel economy of a standard motorcycle - develop a fuel efficient engine that can be used across various platforms like Scooter, Motorcycle, Step-Thru's

How does it work?

This technology employs an Automatic Transmission in place of conventional Continuously Variable Transmission Technology (CVT). This changes gears effortlessly through electronic control, automatically selecting the gear ratios for a particular riding condition. This enables the engine to run at its most efficient RPM (revolutions per minute) for a range of vehicle operating conditions, thereby maximizing the engine performance to achieve peak efficiency; overriding the requirement of a clutch. The engine developed for this is compact, fuel efficient and can be used across product forms like Scooter, Motorcycles and Step-Thru's. Some other important advantages of this technology are: 1. Lowest CO2 emission in Scooters 2. Low Floor Board 3. Space for luggage This technology employs an innovative ECU (Electronic Control Unit) which enhances the performance and fuel economy, giving greater convenience of riding. An advanced cooling arrangement, which is based on the vehicle motion itself, avoids use of engine driven fan, thus minimizing the additional consumption of fuel. The improvement in engine efficiency is derived through friction reduction and multi map electronic ignition control, while transmission efficiency is boosted through this new technology.

What do you get? 20% better fuel economy without compromising the riding comfort and convenience

Type of Vehicle Motorcycle Scooter TVS AMT

Fuel economy High Low High

Convenience Low High High

Manufacturing Excellence
Launch of 7 vehicles on the same day - Manufacturing Excellence makes this feasible At the heart of the new product launches is the Production Team, setting to motion the dream put forward by the R&D. Driven by the Five Pillars of TQM The management philosophy is based on five pillars of TQM (Total Quality Management) which rests on the foundation of Total Employee Involvement, daily management and Kaizen (Continuous improvement). The Total Employee Involvement The Total Employee Involvement program ensures that responsibility for the company's performance is the shared responsibility of all levels of employees. It provides all employees with the opportunity to be involved in breakthrough activities and other improvements, over and above their daily routine. Daily work management Daily work management consists of defining and monitoring key processes, ensuring that they meet set targets, detecting abnormalities and preventing their recurrence. TVS Motor encourages continuous improvement in all aspects of work, using Cross Functional Teams (CFT), Supervisory Improvement Teams (SIT) Quality Control Circles (QCC) and suggestion schemes The five pillars start with policy management, which is used to arrive at the annual breakthrough objectives. There are generally not more than three company objectives, arrived at after a detailed exercise, which are deployed and reviewed periodically. The company conducts an exhaustive range of training programs, utilising both in-house skills and consuftants from all over the world. The programs are conducted for all employees, at all levels. The Inspiration Moment When we won the Deming Prize in Quality in 2002, we were the only two wheeler manufacturer in the world to have won the award. However, our penchant for quality continues as we work in line with the principles of Kaizen (Japanese for Continuous improvement) and TQM (Total Quality Management).