JOSEPH K.

HURD III
Curriculum Vitae

Home Address: Work Addresses: Telephone/Fax: Emails:

1143 Hillslope Place, Los Altos, CA 94024 UniversityNow, Inc., 543 Howard Street, Fifth Floor, San Francisco, CA 94105 The Katama Group, LLC, 171 Main Street, Suite 293, Los Altos, CA 94022 (**Preferred address) +1 (415) 738-8027 (work); +1 (650) 215 3115 (cell - preferred); +1 (650) 963 3239 (fax) joe@unow.com; jhurd@katamagroup.com

Education 1992-1995 Harvard Law School Cambridge, MA Juris Doctor, June 1995 Articles Editor, Harvard International Law Journal Class Marshal (leadership position, elected by classmates), Fifth Reunion Chairperson Third-year Paper: Sacrifice for the State: Chinas One-Child Policy, Forced Abortions and Human Rights School of International and Public Affairs, Columbia University Master of International Affairs, February 1994 Mortimer Zuckerman Fellow (full academic scholarship, selected on academic merit) Editorial Staff, Columbia Journal of International Affairs Masters Thesis: South Africa and Japan: Implications for the Future New York, NY

1991-1994

1987-1991

Harvard College Cambridge, MA Bachelor of Arts cum laude, June 1991 Dual concentration (East Asian Studies and Government) Harvard College Fund Gift Co-Chairperson, Fifth and Tenth Reunions Senior Thesis: Consensus During Crisis: the Evolution of Japans Foreign Ministry in Policy Formation Towards South Africa, 1986-1990 Work Experience

2012 present

UniversityNow, Inc. San Francisco, CA Vice President, Public Policy & Communications Leading global public policy effort for innovative online university offering the lowest-cost accredited college degree in the market today. Extensive rolodex of federal/state/local education officials. Coordinating nationwide PR and marketing launch for free college degree program for working adults (earned print/TV media, op-eds, press conferences). U.S. Department of Commerce, International Trade Administration Washington, DC Senior Director, Trade Policy and Export Promotion (Senior Executive Service) Political lead for the Trade Promotion Coordinating Committee. Advised U.S. Secretary of Commerce on international trade issues. Reported to the Undersecretary for International Trade. Managed a team of 6. Member of the White House Business Council. Primary policy and operational interface between the White House, Commerce Department and 18 export promotion agencies. Extensive rolodex of Obama Administration trade and foreign policy officials. Helped create the political and operational strategy to execute the Presidents National Export Initiative (NEI), a nationwide effort to double U.S. exports by 2015. Video here: http://vimeo.com/20274354. Led drafting, editing and production of the first-ever NEI Report to the President (http://bit.ly/bTg7xV) and the 2011 National Export Strategy of the United States (http://1.usa.gov/qmGndj).

2009 2012

Hurd, curriculum vitae, page 2 2006 2009 VideoEgg, Inc. (merged, now SAY Media, Inc.) San Francisco, CA Vice President, International (promoted) SAY Media (www.saymedia.com) is a next-generation internet rich media online advertising network. Grew international business from zero to over $7m in 18 months. Involved in broad general management: strategy, public relations, distribution and operations. Hired/managed 10 sales and sales support reps in UK/AU and 8 BD leads in US. Reported to CEO. Part of founding management team that scaled company to 130 employees and $50+m annual sales. Team raised $30M in VC equity through four rounds. Established London and Sydney sales offices, hired reps, designed/implemented bonus structures. Set annual budgets and revenue goals for UK/AU markets. Selected/managed rep firm relationships with eType (UK) and Sensis (AU). Represented company at industry panels, conferences and events. Friendster, Inc. (sold to MOL Ltd., 10/2009) Mountain View, CA General Manager, International (promoted) Friendster (www.friendster.com) was one of the first global social networking websites. Reported to CEO. Part of founding management team. Hired, managed, and trained team of 3 plus 8 sales reps in SE Asia. Grew P&L from zero to $3m in 5 SE Asian and 3 European markets in 6 months. Led business unit with 7+ million members in 15 countries worldwide. In charge of global strategy, ad sales, mobile, product development, marketing and operations. Opened offices in Philippines, Hong Kong, Singapore and Malaysia. Launched and monetized 3 new product lines: Friendster Mobile (SMS/MMS/WAP mobile social network; first mobile social network); Friendster Classifieds and Friendster Games. Negotiated favorable rev-share/marketing agreements with 10 mobile carriers in SE Asia, including first simultaneous launch of a non-exclusive phone app in the Philippines. Responsible for all international marketing efforts, managed direct marketing campaigns in SE Asia, approved print, TV and online creatives, and handled press inquiries. America Online, Inc. Tokyo, Japan and Sydney, Australia Executive Director International Business Development, AOL International Reported to CEO of DoCoMo AOL (Japanese JV) and AOL|7 (Australian JV). Part of senior management teams. Role involved significant, local market-specific change management component. Launched first wireless instant messaging deal in Japan, saved $1.5m and gained 9-month time-to-market advantage. Delivered $19m revenue through key interactive marketing agreements with Toyota and Samsung. The Katama Group, LLC Los Altos, CA Managing Partner Founded strategic consulting firm providing strategic advice and business development/market entry/deal negotiation services to startup mobile companies, social networks and ad networks expanding internationally. Linklaters Associate, International Capital Markets Department Chambers of Chief Judge William Young Federal Law Clerk London, England Boston, MA

2004 2005

2001-2004

2003 present

1997-2000 1995-1996

Advisory Board Positions Noledgy, LLC (dba Appryse) (health records management/incident notification system) ShopVibe, Inc. (comparison shopping technology) The Savanna Fund (venture capital fund focused on Sub-Saharan Africa), I/O Ventures Mobius Motors (first car manufacturing plant to be built in Africa) SocialWire (social networking ad technology) Memberships and Positions Held Council on Foreign Relations (Washington, D.C.) (Life Member, 2008-present; Term Member, 2003-2008) International Institute for Strategic Studies (London, UK)

Hurd, curriculum vitae, page 3 Council for Emerging National Security Affairs (CENSA) (Washington, DC) National Security Network (Washington, DC) Board Member, Bullis Charter School (2013-present) Senior Fellow, Truman National Security Project (2012-present) Board Member, American Swiss Foundation (2010-present) Membership Committee, Council on Foreign Relations (2009-present) Bar Memberships: Law Society of England & Wales, New York and District of Columbia (active), Massachusetts (inactive) Media Appearances (partial list) Democratic Representative, representing the Obama Campaign, Rock the Vote-Madrid Presidential Debate, televised on CNN International and Spanish media (http://bit.ly/SIMY2L) Interviewed in a podcast on April 18, 2011 for Workstew.com, discussing the work/life challenges of being an Obama Administration official. (http://bit.ly/i6zoVP) Profiled in a video in October 2010 by BusinessForward, an organization fostering closer collaboration between the entrepreneurial community and the Obama Administration. (http://bit.ly/eaG0nF) Profiled in a CBS 60 Minutes segment that aired on April 2, 2006, titled Working 24/7. Piece is one of the highest-rated 60 Minutes segments and is still in syndication. (http://bit.ly/g6cvz7) Quoted and/or profiled discussing international trade, consumer-facing internet and Web 2.0 in: USA Today, September 24, 2010 (http://usat.ly/c4AMNn) The Wall Street Journal, November 3, 2006 (http://on.wsj.com/joehurd) The New York Times, August 29, 2005 (http://nyti.ms/gujcQO) The Straits Times, July 21, 2005 (SG - http://bit.ly/gxgBqY) Wired, BusinessWeek, The San Jose Mercury News, The Guardian (UK) Speaking and Presentation Experience (partial list) The Relevance of the UN in American Society Today, Keynote speech for UN Day, Bryant University, N. Smithfield, RI (October 2012). International Trade and Investment Between the US and Switzerland, Panel Moderator, American Swiss Foundation Alumni Conference, Washington, DC (October 2012). Campaign 2012, Democratic panelist in 60 minute-long televised debate, Rock the Vote: Madrid, Madrid, Spain (September 2012). http://bit.ly/SIMY2L Disrupting Higher Education, Panel Presentation at the Personal Democracy Forum, New York, NY (June 2012). http://personaldemocracy.com/joe-hurd. Israel and Iran: Next Steps, On-stage interview of IDF Brigadier General Yossi Kuperwasser, Brussels Forum, Brussels, Belgium (March 2012). The Importance of Ports to U.S. Exports, Speech to The New England Trade Development Summit, New Bedford, MA (October 2011). http://1.usa.gov/NrOZm5. The NEI A Mid-Year Assessment, Address to the International Business Symposium, Cedar Rapids, IA (September 2011). Commerce Department Resources for Small Businesses, Presentation at Exports Live! Workshops, Seattle, WA and Los Angeles, CA (October 2009). Published Articles (partial list) US Election Note: International Trade Policy after 2012, part of the Chatham House (UK) Americas Programme AMP PP 2012/02 (June 2012) [examining the likely trade policy of either a second-term Barack Obama administration or an incoming Mitt Romney administration] http://bit.ly/QmUkKG. Developments in the United Kingdom, in International Legal Developments in Review: 1998, 33.2 The International Lawyer 456 (Summer 1999) [examining new UK Financial Services Act (2000) and changes to English contract law re: third party beneficiaries]. Foreign Languages Proficient oral and written Japanese Proficient Spanish