JuxtConsult India Online 2007 Online Real Estate Report

India Online 2007
Online Real Estate
India Online 2007
Online Real Estate

Report
India Online 2007
© copyright JuxtConsult
Online Real Estate
India Online 2007
Table of content
India Online 2007 ......................................................... 1
India Online 2007 Reports ............................................... 3
Methodology ............................................................... 5
Executive Summary .....................................................10
Key Findings ..............................................................12
Detailed Findings:
Popularity of the Activity ..............................................24
Demographic Profile ....................................................27
Socio-Economic Profile .................................................34
Economic Profile.........................................................39
Net Usage Status.........................................................44
Net Usage Dynamics.....................................................50
Preferred Net Activities ................................................61
Most Used Websites .....................................................77
Most Used Offline Media Brands..................................... 100
Offline Brands Recalled .............................................. 104
Segment Wise Detailed Tables ...................................... 105
Appendix ................................................................ 161

Online Real Estate
India Online 2007
India Online 2007

The India Online 2007 study is not just an annual update over the
previous year's India Online 2006 study but rather a continuation of
JuxtConsult’s efforts to keep improving the quality of the study every
year. The improvements made in the study this year not only involve
further strengthening of the research methodology but also enhancing
the coverage of the information, especially in the emerging areas of
internet usage in the country like blogging, social networking and
language website usage.
Accordingly the India Online 2007 set of reports will not only provide
you the most recent estimates on the Internet user-ship, its growth and
penetration in India but will also give you an 'insightful' understanding
of the current net usage behavior and preferences of various kinds of
online Indians.
Like in the year 2006, JuxtConsult conducted two large-scale 'primary'

surveys, one offline and one online to complete the study this year as
well. However, the sample size for the 'land' survey (which is used to
estimate the size of internet using population in urban India) was
almost doubled this year to further improve the coverage among the
various population strata in urban India. The land survey, conducted
during April 2007, covered 10,000 households across 31 cities of various
sizes across all the four regions of the country.
The 'online' survey was conducted among 3 of the most popular and
generic portals in Indian with the focus on capturing the in-depth net
usage behaviors and preferences of online Indians. This survey was
conducted by JuxtConsult between April-May 2007 and over 14,200 in-
depth and usable responses were collected and analyzed for final
reporting.
There is one key difference in the study this year compared to the last
year. To make our findings more representative of the entire urban
online population and not just the Internet users who are more likely to
respond to online surveys, this year we have ‘linked’ the findings of our
online survey with the findings of our land survey. This was done by
deriving appropriate individual level ‘weights’ for Internet users from
the land survey and then applying them to the data of the online
survey.
The key information included in the various reports cover the

demographic and socio-economic profiles of the net users, their
ownership of household assets, the source and place of their access to
internet, net usage dynamics, preferred online activities, website
preferences for over 20 key online activities, online buying behavior
and spends, response to online marketing stimuli, offline media
preferences, and much more.
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Online Real Estate
In sum, what you get in India Online 2007 you are unlikely to get
elsewhere:
X Highly credible latest estimate of internet using population in urban

India
X Key insights on various aspects of internet usage in India
X An understanding of online Indians as 'consumers' and not just as
faceless net users
X How to reach these online consumers on the net, as well as through
the offline mediums
X Preferred 'user shares' of key online brands in 21 different online
activity categories
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India Online 2007
India Online 2007

Reports
Main Report
X Overall Status and Usage of Internet in India
User Segment Supplementary Reports

X Women on the net
X Youth on the net (teenagers and young adults)
X Net users by their socio-economic (SEC) profile
X Students on the net
X Corporate employees on the net
X IT professionals on the net
X Heavy Online Spenders on the net
X Bloggers on the net
X Car owners on the net
X Two-wheeler owners on the net
X Mobile phone owners on the net
X Credit card owners on the net
X Net users by place of access (homes, place of work, cyber cafes)
X Net users by type of connection (broadband, dial-up)
X Net users by town population size (10 lakhs plus, 5-10 lakhs, 1-5
lakhs, Below 1 lakh)
X Net users by town market size (metros, urban uptowns, emerging
towns, others)
X Net users as financial investors
X Vernacular language net users
Category Supplementary Reports: (comparative profiling of top 5

websites)
X Online shopping
X Emailing
X Job search
X Matrimony
X Info search - English
X Info Search - Local language
X Online travel
X Social networking/communities
X Friendship / dating
X Online news
X Financial info/news
X Online share trading
X Cinema content
X Sports content
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Online Real Estate
X Online music
X Online games
X Online real estate
X Mobile content download
X Astrology
X Online learning/education
Note - All supplement reports are subject to sufficiency of sample

responses. Demographic segment wise details by gender, age, SEC
classification, region and place of net access are included in each of
the reports as appendix tables.
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India Online 2007
Methodology
In order to derive highly robust and authentic estimates of the current
user-ship of Internet in India, and draw out a truly representative
internet usage behavior patterns, we at JuxtConsult keep improving
and refining our research methodology for the India Online study every
year. In 2007, we have again brought in two significant improvements:
X We have increased our land survey sample base to 10,000 (from

5,500 last year) and the coverage of the number of cities to 31
(from 21 last year). The distribution of these 31 cities continues to
be well spread across the 4 regions of the country. But more
importantly, in terms of coverage of towns by their population size,
we dug deeper this year and covered all town classes that have
population of 20,000 individuals and above.
X Further, to better capture the internet usage across all types of

socio-economic classes (SEC) in urban Indian, we allocated equal
sample quota among the 5 broad socio-economic classes A, B, C, D
and E across various zones within a town, and then across the town
classes and regions. To correct for and put back the real
representation of the socio-economic classes (and not equal
representation) during the data processing stage, we incorporated
the appropriate SEC 'weights' derived from the actual urban
population statistics from authentic govt. Sources (National Sample
Survey Organization and Census of India).
These two refinements in the sampling methodology ensured that this

year we get an even better representation of various types of internet
users in urban India.
Like last year, this year again we conducted both a land survey and an
online survey separately, with the focus of the land survey being on
estimating the size of the internet using population in urban India, and
that of the online survey on capturing the net usage behavior and
preference patterns. The two surveys had some common questions on
demographic profiles and net usage behavior to help us link up the two
sets of data at the processing stage.
The Land Survey

The objective of the land survey was two fold. First, to help us
estimate the internet user-ship in urban India, as with a land survey we
could cover both the user and non-user population of the internet in a
representative way. The other objective was to derive relevant
demographic 'multipliers' from this survey which could then be applied
to the internet usage data collected in the online survey.
The use of these 'individual' level multipliers helped us make the online
survey findings 'representative' of the entire urban online population
and not just of those who are more likely to fill up an online surveys
(because of factors like convenience of access, regularity of usage,
attractiveness of the incentive prize offered for filling the survey,
etc.).
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Online Real Estate
The land survey undertaken this year was again a household level
survey across 10,000 households in 31 cities spread across all regions of
India. The survey was conducted and completed between mid-April to
early-May 2007. Care was taken that all relevant classes of towns with
population size of over 20,000 individuals were covered and surveyed
across each of the 4 regions of the country. Within a city, 5
geographical locations were chosen, one each in the north, south, east,
west and central parts of the city. From each location within a city an
equal number of households from the five socio-economic classes A, B,
C, D, and E were surveyed.
The cities where the land surveys were conducted and the size of the
sample data collected from each of these cities are as follows:
Table 1: Detailed sample base distribution of the land survey
Region City/ Town City Class Sample Size City Class

Delhi 10 lakh + 401
Kanpur (UP) 10 lakh + 297
Ludhiana (Pun) 10 lakh + 302
10 lakh +
Patna (Bih) 10 lakh + 303
North Allahabad (UP) 5 lakh – 10 lakh 298
Ajmer (UP) 1 lakh – 5 lakh 314
Bhadohi (UP) 50 K – 1 lakh 299
Muradnagar (UP) 50 K – 1 lakh 300
Sohna (Har) 20 K – 50 K 307
5 lakh - 10 lakh
Mumbai (Mah) 10 lakh + 399
Ahmedabad (Guj) 10 lakh + 404
Pune (Mah) 10 lakh + 300
Rajkot (Guj) 5 lakh - 10 lakh 301
West
Dewas (MP) 1 lakh - 5 lakh 303
Hinganghat (Mah) 50 K - 1 lakh 307
1 lakh – 5 lakh
Mhowgaon (MP) 20 K - 50 K 296
Katol (Mah) 20 K - 50 K 276
Kolkata (WB) 10 lakh + 398
Guwahati (Ass) 5 lakh – 10 lakh 299
Bhubneshwar (Ori) 5 lakh – 10 lakh 303
East
Raniganj (WB) 1 lakh – 5 lakh 300
50 K – 1 lakh
Bhatapara (Chat) 50 K – 1 lakh 252
Champa (Chat) 20 K – 50 K 292
Chennai (TN) 10 lakh + 407
Bangalore (Kar) 10 lakh + 406
Hyderabad (AP) 10 lakh + 410
Mysore (Kar) 5 lakh – 10 lakh 329
South
Kozhikode (Ker) 1 lakh – 5 lakh 300 20 K - 50 K
Nellore (AP) 1 lakh – 5 lakh 300

Cheruvannur (Ker) 50 K – 1 lakh 294
Edapaddi (TN) 20 K – 50 K 305
Total (31) - - 10,002 Total (31)
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India Online 2007
To check for both the 'regular' as well as 'occasional' usage of the

Internet, at each of the 1,000 households contacted it was queried:
X If any member of the household use the Internet 'at all' from
anywhere (home or any location outside)? And
X If any member of the household use the Internet ‘at least once a
month’ from anywhere (home or any location outside)?
Some further questions related to the specifics of demographic profile

of the head of the household, their knowledge of English, computer
usage, and asset ownership of the household were also asked from the
respondent. The usage of computer and Internet was separately
checked for each member of the household from the respondent.
The above information about the head of the household, especially

their education and occupation profile (thereby identifying their socio-
economic or SEC classification) together with the town size class and
region were used to link up to the similar authentic Government of
India data to estimate the Internet user-ship as well as to generate the
appropriate 'multipliers' that were to be applied to the data collected
from the online survey.
The Online Survey

The online survey was used to collect the in-depth information on
internet usage patterns and other media usage patterns among the
various types of net users. This was done through a 'large-scale' online
survey conducted between end-April to mid-May 2007 among the users
of three of the biggest and most generic portals in India, namely Yahoo,
Rediff and Google.
On one end, the email properties of Yahoo, Rediff and Google (Gmail)
were used through online survey campaigns to target the widest
possible base on internet users in a random manner and collect
responses (as these three email portals together cover almost all email
users with a personal email id in the country). At the same time, to
cover for whatever may have got missed out in these survey campaigns
on email portals, a parallel 'contextual search' based survey ad
campaign was run using Google AdSense.
All the survey campaigns were paid for and officially run by these
portals among their users. The overall online survey campaign used a
combination of banner ads, e-mailers and contextual search ads
through these portals.
The online survey was conducted using an e-questionnaire segmented

into three sections. The questionnaire was pre-tested and timed to take
approximately 15-20 minutes for a respondent to complete depending
on the speed of comprehension and answering of the questions. The
questionnaire was structured and designed to reduce the level of
'respondent fatigue' to an extent that was practically possible.
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Online Real Estate
In this year's study, the information area coverage (in the online
questionnaire) was also enhanced and fine tuned somewhat to keep
abreast with the changing and evolving Indian online space:
X The net usage behavior and preferences of new phenomena like

blogging, social networking and language content checking were
included.
X In terms of capturing website preferences, 6 more online activity

categories were included this year to take their coverage to 21. The
new categories added were instant messaging, real estate, online
info search engine in local languages, astrology, online share
trading and online learning/education.
X The question about 'blogging' was fine tuned to segregate usage

behavior between only reading blogs, posting comments on blogs
and having a blog site of one's own.
In the online questionnaire, a response format of 'clicking' a single or

multiple options among the various given options was used for most
questions. For each of these questions it was also possible for a
respondent to answer 'none' or 'any other'. However, wherever the
respondents were asked to give preferences for websites or brand
names, only a text box was provided for them to type the name on
their own (or type 'none' if not applicable). This was done to ensure
that all such recall and actual usage preference responses were
solicited 'unprompted'.
Further, to enlist complete and sincere responses, an incentive of a

significant cash prize was also announced for one selected respondent
to be given at the end of the survey.
Over 26,000 unduplicated and clean responses were collected from the
online survey campaign in about 31/2 weeks time. Of these, all 26,000
responses were complete on user profiles and their net usage behavior
information. Around 14,200 responses were complete in all aspects,
including various online activities undertaken and website preferences.
Thus, the responses from the three sections of the online survey have
different valid sample bases and have been reported accordingly.
All the usable responses after data cleaning were then collated,
crosschecked and processed for tabulation and analysis. While doing the
tabulation, any errors and spelling mistakes in typing of the brand
names, etc. By the respondents were carefully checked and corrected.
Finally, the appropriate weights (multipliers) as derived from the land

survey were incorporated into the usable online survey responses to
make them more 'representative' of the entire urban online population.
Further, for questions that asked for preferred websites names, to
remove the possible 'source' bias towards any specific generic portal
among the three generic portals used, an 'equalization' correction
factor was also incorporated.
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India Online 2007
The net result was the compilation of the latest, highly authentic and
representative database on the Internet habits and website preferences
of online Indians. This database was then used for making 'insightful'
analysis and conclusions as contained in the various reports of the India
Online 2007 study.
Last but not least, in this year's reports we have brought in the
presentation of the 'changes' in the usage behavior and preferences vis-
à-vis the last year. Wherever relevant, these changes have been
presented graphically along with all the current year's data charts,
graphs and tables.
Note - Because of a deeper and more robust coverage of internet usage

among the smaller towns (down to 20,000 population town classes), and
among all the socio-economic classes in this year's land survey, there is
likely to be an element of 'correction' seen in this year's data (as
compared to the previous year's). These corrections are likely to be
more visible in some of the demographic, socio-economic and economic
profile of online Indians. The correction factor may also apply, though
assumedly not to the same degree, to the current year's data on net
usage behavior and website preferences.
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Online Real Estate
Executive Summary
Checking real estate info online is a ‘secondary’ level online activity.
37% of all regularly online urban Indians check real estate info online.
At this level of usage, the activity ranks only as the 22nd most popular
online activity among all the online activities undertaken by regular
urban online Indians. Around 9.2 million urban online Indians check real
estate information online.
Online real estate info seekers show ‘better’ socio-economic profiles

but similar affluence levels. Online real estate info users come
marginally more from SEC ‘A’ and ‘B’ households, reside noticeably
more in the metros, have more professional ‘degrees’, are more
employed and are somewhat more comfortable reading in English than
the overall net users.
However, despite having somewhat better socio-economic profile,

online real estate info seekers do not show any noticeably higher
affluence levels than the average net users. Further, at 58% as many of
them own a ‘home’ as the overall net users, and at 44% almost as many
of the have a ‘existing home loan liability’ as the overall net users.
Online real estate info seekers are visibly more ‘seasoned’, ‘heavier’
and ‘savvier’ internet users. The internet usage experience of online
real estate info seekers is distinctly higher. Their internet usage is also
relatively ‘heavier’, be it from office, from home, during weekends or
during weekdays.
They are also ‘savvier’ net users. They use the internet for many more
activities (across personal, professional and e-commerce related
activities), download more material and participate in blogs more. The
online activities that they undertake relatively more than the overall
net users largely fall in the domain of checking financial info, social and
personal interactivity activities and online entertainment activities.
Online real estate info seekers make noticeably better online

consumers. They are noticeably more receptive to all types of online
marketing stimuli, and despite not being any more affluent than the
overall net users they buy online significantly more (53% compared to
43% among all internet users).
The online real estate market is highly fragmented with no clear

category leader. With fairly evenly spread user preference shares
among the top players, the online real estate market appears to be a
highly fragmented one currently. Google tops with 17% of all online real
estate users preferring to visit it the most. Magicbricks and Yahoo
follow as close 2nd and 3rd with 14% user share each, and 99acres and
Realestates are not far behind at 4th and 5th position with 10% user
share each.
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India Online 2007
As 45% of user preference for the category still remains with such
generic portals, clearly the category is still evolving towards becoming
a branded one, but isn’t one yet.
99acres and Magicbricks users are the most ‘premium’ and most
‘savvier’ net users among the real estate info seekers. 99acres
preferring real estate info seekers show the best socio-economic
profiles and affluence levels, followed closely by the Magicbricks
preferring ones. 99acres ones are also relatively the most mature in
age, most employed and ‘head’ of their households. They together with
the Magicbricks ones show relatively the best family income profiles
and show the highest ownerships of most household and financial
assets.
99acres preferring real estate info seekers are distinctly more

‘experienced’ net users, display a higher home based net access and
buy online relatively the most. Magicbricks ones, together with the
99acres ones participate in blogs and online communities relatively the
most.
In terms of online activities, by and large 99acres and Magicbricks

preferring ones undertake professional online activities and e-
commerce related online activities noticeably more. On the other hand
the ones preferring Google, Yahoo and Realestates tend to undertake
most personal and entertainment related online activities significantly
more.
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Online Real Estate
Key Findings
Checking real estate info online is a ‘secondary’ level online
activity
A little over 1 in 3 of all regular urban online Indians (37%) check real
estate info online. At this level of usage, the activity ranks only as the
22nd most popular online activity among all the online activities
undertaken by regular urban online Indians.
In terms of numbers, around 9.2 million urban online Indians are today
checking real estate information online.
Table 2: Popularity of various internet activities
Rank Online Activity % All Internet Users In Millions
1 Emailing 95% 24.0

2 Job search 73% 18.4
3 Instant messaging 62% 15.6
4 Check news 61% 15.4
5 Music 60% 15.1
6 Chatting 59% 14.9
7 Check sports 57% 14.4
8 E-greetings 57% 14.4
9 Online games 54% 13.7
10 Dating/Friendship 51% 12.9
11 Mobile content (ringtones, games) 50% 12.5
12 Search work related info 49% 12.3
13 Matrimonial search 48% 12.0
14 Educational / Learning material 48% 12.0
15 Screensavers/wallpapers 46% 11.5
16 Astrology 46% 11.5
17 Check financial info 45% 11.4
18 Search for product information 45% 11.2
19 Social networking / communities 44% 11.0
20 Buy travel products 43% 10.9
21 Share pictures 40% 10.0
22 Check real estate info 37% 9.2
Online real estate info seekers show ‘better’ socio-economic

profiles but similar affluence levels
Online real estate info users come marginally more from SEC ‘A’ and ‘B’
households at 59% (against 56% of all net users). They reside noticeably
more in the metros (42% against 37% of all net users), have more
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India Online 2007
professional ‘degrees’, are more employed (67% against 62% of all net
users), have more salaried jobs (54% against 50% for all users) and are
somewhat more comfortable reading in English than the overall net
users.
However, despite their somewhat better socio-economic profile, online

real estate info seekers do not show any noticeably higher affluence
levels than the average net users. At 25%, only 2% more online real
estate info seekers have family incomes of more than Rs.30,000 per
month. Other than debit and credit cards ownerships, online real estate
info seekers do not show any noticeably higher ownership of any other
household or financial asset.
Most importantly, at 58% as many of them already own a ‘home’ as the

overall net users, and at 44% almost as many of the have a ‘existing
home loan liability’ as the overall net users.
Lastly, there is a marginal skew towards males in their gender profile

(85% males against 82% for all net users), and towards South India in
their regional profile (44% from South India against 40% for all net
users).
Table 3: Key demographic and socio-economic profile of online real

estate info users
Online Real Estate All Internet
Attribute
Info Users Users
Sample Base 5,129 25,060
Male users 85% 82%
Users above 25 years age groups 60% 58%
From metro city markets 42% 37%
Users from southern region 44% 40%
User prefer to read in English 44% 41%
User from SEC ‘A’ and ‘B’ 59% 56%

Employed user 67% 62%
Users are ‘graduates’ in professional streams 29% 25%
User is chief wage earner of the HH 50% 47%
Rs.30,000+ family income 25% 23%

Car ownership in the HH 30% 28%
Credit card ownership in the HH 39% 35%
Computer/laptop owned in the HH 69% 67%
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Online Real Estate
Table 4: Ownership of key household and financial assets among online

real estate info users
Asset
Info Users Users
Home 58% 58%
Color TV 93% 92%
Mobile Phone 90% 90%
Fridge 76% 75%
Washing Machine 58% 57%
Microwave 26% 24%
Air Conditioner 27% 25%
Bank Account 83% 82%

Life Insurance 62% 61%
Medical Insurance/CGHS 35% 33%
Debit Card 59% 52%
Fixed Deposits 35% 34%
Mutual Funds 24% 22%
Shares of Companies 22% 20%
Home loan liability 44% 45%
Online real estate info seekers are visibly more ‘seasoned’,

‘heavier’ and ‘savvier’ internet users
The internet usage experience of online real estate info seekers is
distinctly higher – while 70% of them have been online for at least 2
years, this figure is only 63% among all internet users. In fact, 1 in 3
online real estate info seekers (32%) have been using the net for over 6
years compared to only 1 in 4 (25%) among the rest of the net users.
Their internet usage is also relatively ‘heavier’, more so in terms of

duration of net usage than in terms of frequency of net usage. For
instance, 87% social networkers go online at least once daily from home
and 28% are heavy internet users from home (compared to 84% and 22%
respectively among all internet users). In fact, online real estate info
seekers are heavier users per se` be it from office, from home, during
weekends or during weekdays.
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India Online 2007
Table 5: Key net usage behavior of online real estate info users
Attribute
Info Users Users
2 years+ of net usage experience 70% 63%
Users accessing the net from home 62% 59%
Users accessing the net from office 83% 78%
Users accessing the net from cyber cafe 51% 47%
Broadband connection at home 70% 68%
Users accessing net daily from home 87% 84%
Users accessing net daily from office 89% 86%
Heavy users (2 hrs+/day) from home 28% 22%
Heavy users (2 hrs+/day) from office 34% 29%
Other salient points regarding internet access dynamics of online real

estate info users are:
X Office access is relatively higher among them at 83% (against 78%

among all internet users).
X Broadband remains the most widely used connection for this

segment like all internet users.
X Proportion of users who claim to be online ‘throughout the day’ is

also marginally higher among online real estate info seekers (21%
from home, 32% from office compared to 18%, 29% respectively
among all internet users).
X Internet related problems are more visible among online real estate
info seekers with a relatively higher incidence of complaints for
spam/junk mail, virus/spyware and lack of response to queries.
Chart 1: Problems faced while surfing the internet
Current Year Slow website opening Virus / spyware

Spam / junk mails Unsolicited ads/pop-ups
80%
Difficult to connect Lack of response to queries
61% 62%
60% 55% 53%
46% 49% 49%
45%
34% 35%
40% 30%
27%
20%
0%
Online Real Estate Info Users All Internet Users
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Online Real Estate
Online real estate info seekers are also ‘savvier’ net users. The ‘depth’
of internet usage among them is also significantly richer. They use the
internet for many more activities (across personal, professional and e-
commerce related activities), download more material and participate
in blogs more (39% against 30% among all net users).
The online activities that online real estate info seekers undertake
relatively more than the overall net users largely fall in the domain of
checking financial info, social and personal interactivity activities and
online entertainment activities.
Table 6: Popular online activities undertaken relatively more by online

real estate info seekers
% Online Real % All Internet % Online Real Estate
Online Activities Estate Info Users Users Info Users
Undertake Undertake Undertake More
Check financial info 88% 45% 43%
Astrology 85% 46% 40%
Matrimonial search 87% 48% 40%
Social networking / communities 83% 44% 39%
Mobile contents (ring tones, games) 86% 50% 36%
Educational / Learning material 82% 48% 35%
Dating/Friendship 85% 51% 34%
Online games 87% 54% 33%
Check news 93% 61% 32%
Check Sports 89% 57% 32%
Music 89% 60% 29%
Instant messaging 91% 62% 29%
Job Search 95% 73% 21%
Buy travel products 54% 43% 11%
Check business/financial news 39% 30% 9%
Not surprisingly, the inclination to join online communities is also

noticeably higher among online real estate info seekers. While 41% of
all internet users are members of online communities a higher 46% of
online real estate info seekers are members of such communities.
At 16%, usage of local language websites is also relatively more popular

among online real estate info seekers compared to the 12% usage
among all internet users.
Online real estate info seekers make noticeably better online

consumers
Online real estate info seekers are noticeably more receptive to all
types of online marketing stimuli, be it online contests, banner ads,
sponsored search ads or e-mailers.
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India Online 2007
More importantly, online real estate info seekers buy online

significantly more – 53% of them have ever bought online compared to
43% among all internet users. The fact that online real estate info
seekers do not show any noticeably higher affluence level than the
overall net users and yet buy online significantly more clearly makes
them a better online consumer segment.
Table 7: Response to online marketing stimuli and online buying

behavior
Online Real All Internet
Estate Info Users Users
Participated in an online contest 48% 43%
Clicked a banner ad 51% 47%
Clicked a sponsored search ad 42% 37%
Clicked a product/service e-mailer 19% 14%
Online buyers 53% 43%

Bid/Bought in an online auction 29% 23%
The online real estate market is highly fragmented with no

clear category leader
Google emerges as the most used website for online real estate
checking on preferred usage basis. 17% of all online real estate users
prefer to visit it the most for the activity.
While Magicbricks and Yahoo show neck-to-neck user share of 14% to

follow Google as close 2nd and 3rd, 99acres and Realestates are not far
behind at 4th and 5th position with 10% user share each. With such
evenly spread user preference shares, the online real estate market
appears to be a highly fragmented one currently.
Further, 2 out of the top 5 preferred websites for the activity are
‘generic’ portals and about 45% of user preference for the category still
remains with such generic portals also offering real estate info online.
It indicates that the category is still evolving towards becoming a
branded one, but isn’t one yet.
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Online Real Estate
Table 8: Preferred website for checking real estate info online
All Online Real

Rank Website
Estate Info Users
Sample Base 5,129

1 Google 17%
2 Magicbricks 14%
3 Yahoo 14%
4 99acres 10%
5 Realestates 10%
6 Rediff 7%
7 Indiaproperty 5%
8 Property 3%
9 Indiatimes 2%
10 Sify 1%
11 Sulekha 1%
12 MSN 1%
13 Manoramaonline 1%
14 Realtor 0.4%
15 Indiabulls 0.4%
16 Chennaionline 0.4%
17 NDTV 0.3%
18 Keralarealestate 0.3%
Others 12%
99acres and Magicbricks Real Estate Info Seekers Show Most

‘Premium’ Socio-Economic Profiles and are Also the Most
‘Savvier’ Net Users
99acres preferring real estate info seekers show the best socio-
economic profiles and affluence levels, flowed closely by the
Magicbricks preferring ones.
X 99acres and Magicbricks preferring real estate info seekers show

better SEC profiles with 69% of each of them coming from SEC ‘A’
and ‘B’ classes.
X However, 99acres ones are relatively the most mature in age, most
employed and ‘head’ of their households. They together with the
Magicbricks ones also have significantly more ‘professional’
educational qualifications and are more comfortable reading in
English.
X 99acres ones, followed almost neck-to-neck by Magicbricks ones,

show relatively the best family income profiles and show the
highest ownerships of most household and financial assets.
X 99acres has the most male skew with 89% of its real estate info
seekers being males. Yahoo has the best female representation at
19%.
18
India Online 2007
X Magicbricks preferring real estate info seekers come relatively the

most from metro cities at 56%.
Table 9: Comparative evaluation of the Top 5 online real estate

websites on selected demographic attributes
Attribute Google Magicbricks Yahoo 99acres Realestates

Sample Base 801 709 537 533 479
Male users 84% 86% 81% 89% 82%

Users above 25 years age groups 45% 67% 50% 74% 47%
From metro city markets 38% 56% 37% 50% 35%
From southern region 44% 37% 43% 44% 56%
User prefer to read in English 41% 52% 36% 54% 37%

User from SEC ‘A’ and ‘B’ 49% 69% 51% 69% 55%
Employed user 57% 76% 54% 78% 57%
User is chief wage earner of the HH 39% 51% 45% 60% 40%
Users from ‘professional’ stream
30% 38% 21% 37% 30%
educational qualification
Rs.30,000+ family income 16% 37% 20% 38% 19%

Car ownership in the HH 25% 42% 27% 41% 20%
Credit card ownership in the HH 28% 51% 34% 52% 28%
Computer/laptop owned in the HH 64% 76% 67% 80% 63%
Home ownership in the HH 55% 62% 56% 62% 55%

Existing home loan liability in the HH 47% 44% 47% 43% 41%
In terms of their internet usage behavior, again 99acre preferring real

estate info seekers, followed closely by the Magicbricks preferring ones
come out as the most net ‘savvy’.
X 99acres ones are distinctly more ‘experienced’ net users (with 81%
of them having 2 years or more of internet usage experience),
display a higher home based net access (70%) and buy online
relatively the most at 67%.
X Magicbricks preferring real estate info seekers are the most

frequent users of net from home (91% accessing the net daily from
home). Together with the 99acres preferring users they also
participate in blogs and online communities relatively the most.
X Though Google preferring real estate info seekers access the net
relatively the most from cybercafés (56%), they come out as
relatively the ‘heaviest’ net users from home among all the real
estate info seekers.
19
Online Real Estate
Table 10: Comparative evaluation of the Top 5 online real estate

websites on selected net usage behavior attributes
Attribute Google Magicbricks Yahoo 99acres Realestates

Sample Base 801 709 537 533 479
2 years+ of net usage experience 68% 77% 61% 81% 59%

Users accessing the net from home 56% 70% 59% 73% 56%
Users accessing the net from office 81% 86% 81% 84% 79%
Users accessing the net from cyber cafe 56% 51% 53% 47% 51%
Broadband connection at home 64% 78% 69% 74% 67%
Users accessing net daily from home 88% 91% 86% 86% 83%
Heavy users (2 hrs+/day) from home 36% 28% 28% 22% 29%
Average no. of email ids owned 3.3 3.4 3.1 3.3 3.3
Users buying online 42% 64% 41% 67% 46%

Participate in blogging 36% 43% 37% 42% 38%
Members of an online community 46% 50% 50% 51% 44%
X Response to online marketing stimuli is also higher among 99acres

and Magicbricks preferring real estate info seekers.
Table 11: Response to online marketing stimuli

Response to online marketing
Google Magicbricks Yahoo 99acres Realestates
stimulus
Sample Base 627 619 378
400 471
Clicked a banner ad 48% 58% 45% 58% 45%
Participated in an online contest 39% 61% 41% 58% 38%
Clicked a sponsored search ad 34% 51% 40% 53% 32%
Clicked a product/service e-
14% 24% 15% 27% 15%
mailer
X While the top online activities pursued by the real estate info
seekers of all the five websites are broadly similar, by and large the
99acres and Magicbricks preferring ones undertake professional
online activities and e-commerce related online activities
noticeably more.
X On the other hand the real estate info seekers preferring the 2
generic portals Google and Yahoo, and Realestates, tend to
undertake most personal and entertainment related online
activities significantly more.
20
India Online 2007
Table 12: Popular online activities undertaken by users of top 5 real

estate info websites
Activities undertaken more by 99acres Activities undertaken more by 99acres
and Magicbricks preferring real estate and Magicbricks preferring real estate info
info seekers seekers
Search work related info Instant messaging
Check business/financial news Social networking/communities
Business/professional networking Dating/Friendship
Check business/personal travel info Matrimonial search
Check hobby related info Astrology
Check health & lifestyle info Check Sports
Search for product information Music
Net banking Online games
Book train tickets Mobile contents (ring tones/games)
Buy non-travel products Screensavers/wallpapers
Book air tickets Movies
Online bill payment Educational / learning material
Online stock trading Job Search
Some other comparative highlights of the preferred users of

the top 5 real estate websites are:
X Realestates shows a noticeable South skew with 56% of their real
estate users coming from this region. Magicbricks shows a relative
West skew with 30% of its real estate users coming from this region.
99acres shows a fairly ‘balanced’ distribution of its real estate
users.
X Google gets the highest relative proportion of ‘techies’ in its user

base at 25%. Yahoo gets them the least at 7%.
X Magicbricks and 99acres users have the highest ownership of cars at

42% and 41% respectively. Realestates preferring users show the
highest ownership of 2-wheelers at 47%.
X 99acres users complain relatively the most about unsolicited

ads/pop-ups, spam, junk mails and virus/spyware. Yahoo ones
complain the least.
X Yahoo ones complain the most about the difficulty to ‘connect to

the net’ and ‘slow website opening’.
X Yahoo preferring real estate users are the relatively ‘heavier’ users
of all offline media (TV, newspapers and radio). On the other hand,
99acres ones are the relatively ‘lighter’ users of these offline
media.
X While Star Plus is clearly the most popular TV channel among the
online real estate users of 99acres, Magicbricks, Realestates and
21
Online Real Estate
Yahoo, Discovery is a marginally more popular TV channel among

the Google preferring ones.
X Expectedly while Times of India is the most popular newspaper

among the Magicbricks users at 50%, it is also the most popular
newspaper among the online real estate users of all the 5 websites.
Readership of The Hindu is also fairly high among the Google users.
X India Today is the most popular magazine among the online real
estate users of all the 5 websites, more so with the 99scres
preferring ones at 32%.
X Radio Mirchi the most popular radio channel among the online real
estate users of all the 5 websites, most with Magicbricks preferring
ones at 47%.
X While Sony stands out as the most top of mind recalled brand of all
amongst the 99acres and Magicbricks preferring real estate users,
Nokia stands out somewhat more among those preferring Google,
Yahoo and Realestates.
22
India Online 2007
Detailed Findings-
Online Real Estate
23
Online Real Estate
Popularity of the
Activity
Activity All Users All Users (In Millions)

Emailing 95% 24.0
Job Search 73% 18.4
Instant messaging 62% 15.6
Check news 61% 15.4
Music 60% 15.1
Chatting 59% 14.9
Info search - all search engines 58% 14.5
Check Sports 57% 14.4
E-greetings 57% 14.4
Infosearch - English search engines 56% 14.0
Online games 54% 13.7
Dating/Friendship 51% 12.9
Mobile contents (ring tones / games, etc.) 50% 12.5
Search work related info 49% 12.3
Matrimonial search 48% 12.0
Educational / Learning material 48% 12.0
Screensavers/wallpapers 46% 11.5
Astrology 46% 11.5
Check financial info 45% 11.4
Search for product information 45% 11.2
Social networking / Communities 44% 11.0
Buy Online 43% 10.9
Share pictures 40% 10.0
Check real estate info 37% 9.2
Check hobby related info 32% 7.9
Check business/Financial news 30% 7.6
Net banking 30% 7.6
Check health & lifestyle info 30% 7.6
Movies 29% 7.4
Check cinema content 28% 7.0
Info search - local language search engines 28% 6.9
Check / read blogs 27% 6.7
Business/professional networking 26% 6.6
Check personal travel related info 26% 6.5
Buy other than travel products 24% 6.1
Look for Seminar/workshops 24% 6.0
Online bill payment 22% 5.6
24
India Online 2007
Activity All Users All Users (In Millions)

Check business travel related info 19% 4.7
Adult content 18% 4.6
Online stock trading 13% 3.3
Net telephony 13% 3.2
Comment on blog post 12% 3.0
Local language website usage 12% 2.9
Have a blog site of own 7% 1.7
Base: 25,060
25
Online Real Estate
Table 14: Preferred website for online real estate

Website ARU
Google 17%
Magicbricks 14%
Yahoo 14%
99acres 10%
Realestates 10%
Rediff 7%
Indiaproperty 5%
Property 3%
Indiatimes 2%
Sify 1%
Sulekha 1%
MSN 1%
Manoramaonline 1%
Realtor 0%
Indiabulls 0%
Chennaionline 0%
NDTV 0%
Keralarealestate 0%
Others 12%
Base: 5,129
26
India Online 2007
Demographic Profile
Chart 2: Gender breakup
Current Year M ale Female
100% 86% 89%

84% 81% 85%
82%
80%
60%
40%
16% 19% 18% 16%
14% 11%
20%
0%
Google M agicbricks Yahoo 99acres Realestates ARU
Base: 5,129
27
Online Real Estate
Chart 3: Age group distribution

Current Year 13-18 yrs 19-24 yrs 25-35 yrs
49%
50% 44% 43%
42%
40%
40% 36% 36%
34% 33% 32%
28%
30%
21%
20% 15%
12% 10% 9%
10% 5% 5%
0%
Base: 5,129
28
India Online 2007
Chart 4: City class - by population size
Current Year Up to 1 Lakh 1-5 Lakhs 5-10 Lakhs Above 10 Lakhs

80%
65%
60% 54%
48%
46%
42% 38%
40% 34%
29% 29% 27%
19% 23%
14% 14% 15% 17% 15%
20% 11% 12% 14%
11% 10%
5% 8%
0%
Base: 5,129
29
Online Real Estate
Chart 5: City class - by market size
Current Year M etro Urban uptowns Emerging Towns Others
56%
60%
50%
42%
38%
40% 37% 35% 35% 34%
31% 31%
27%
23%
19% 18% 15%
16% 14%
20% 13% 13% 13%
12% 12%
9%
8%
0%
Base: 5,129
30
India Online 2007
Table 15: Top 10 cities
Cities Google Magicbricks Yahoo 99acres Realestates ARU

Delhi 11% 18% 11% 17% 12% 13%
Mumbai 11% 16% 7% 10% 5% 11%
Bangalore 7% 11% 5% 10% 6% 8%
Hyderabad 6% 6% 6% 8% 7% 7%
Chennai 5% 5% 6% 8% 6% 6%
Kolkata 3% 4% 4% 4% 2% 3%
Pune 3% 7% 1% 2% 2% 3%
Ahmadabad 0.7% 2% 2% 2% 1% 1%
Lucknow 1% 1% 2% 0.9% 0.8% 1%
Coimbatore 0.9% 0.4% 2% 0.8% 2% 1%
Base: 5,129
31
Online Real Estate
Chart 6: Region-wise break-ups
Current Year North East South West
60% 56%
50% 44% 43% 44% 44%
40% 37%
30%
30% 24% 25% 22% 23% 23%
25%
22% 21% 19% 21%
20% 14% 17%
10% 10% 11%
8% 7%
10%
0%
Base: 5,129
32
India Online 2007
Table 16: Preferred language of reading

1
Language Google Magicbricks Yahoo 99acres Realestates ARU
English 41% 52% 36% 54% 37% 44%
Hindi 18% 17% 17% 15% 15% 16%
Telugu 10% 6% 5% 6% 9% 7%
Tamil 6% 4% 8% 7% 9% 6%
Marathi 4% 4% 4% 3% 4% 5%
Kannada 3% 5% 6% 3% 5% 4%
Malayalam 5% 2% 5% 3% 5% 4%
Gujarati 2% 3% 5% 3% 4% 3%
Bengali 2% 3% 4% 3% 2% 3%
Oriya 4% 0.7% 2% 0.8% 0.8% 2%
Base: 5,129
1
ARU- Abbreviation for All Real Estate Users
33
Online Real Estate
Socio-Economic
Profile
Chart 7: Socio economic classification
Current Year SEC A SEC B SEC C SEC D SEC E
38% 38%
40%
31% 32% 32% 31%
29% 30%
28% 28%
30% 26%
23% 22% 24% 23%
21%
19% 19%
18%
20%
14% 13% 13%
9% 9% 9% 10%
10% 6%
4% 3% 4%
0%
Base: 5,129
34
India Online 2007
Chart 8: Highest educational qualification
Current Year College but not Graduate

Graduate & above - general stream
Graduate & above - professional stream
50%
41%
38% 38% 39% 38%
40% 37% 37%
31%
30% 30% 29%
30% 27%
24%
21% 22%
18% 20%
20% 17%
10%
0%
Base: 5,129
35
Online Real Estate
Chart 9: Occupational break up

Current Year Unemployed Employed
76% 78%
80%
67%
57% 54% 57%
60%
46% 43%
43%
40% 33%
24% 22%
20%
0%
Base: 5,129
36
India Online 2007
Chart 10: Function / field of occupation
Current Year IT/SW M ARCOM Finance Others

60% 54%
52% 51% 51%
50%
46%
40%
25%
22% 23% 21% 21%
20% 20%
18% 19% 19% 19%
20% 14% 12% 14%
10% 10%
5% 6%
0%
Base: 3,374
37
Online Real Estate
Chart 11: Head of the household

Current Year Head of the household Not head of the household
80%
61% 60% 60%

60% 51% 55%
50% 50%
49%
45%
39% 40% 40%
40%
20%
0%
Base: 5,129
38
India Online 2007
Economic Profile
Chart 12: Monthly family income
Current Year Up to Rs. 10K 10-30K 30-50K Above 50K

49%
50% 44%
40% 43% 43%
40% 40%
40% 37%
35%
33%
30%
23% 20%
21%
19% 18%
20% 16% 14%
11% 12% 11% 11%
8% 8%
10% 6%
0%
Base: 4,467
39
Online Real Estate
Chart 13: Most expensive vehicle owned by the household
Current Year 2 Wheeler 4 Wheeler Others

47%
50% 41% 43%
42% 42%
39% 39% 40%
40%
30%
30% 25% 27%
20%
20% 14%
12%
10%
8%
10% 5% 4%
0%
Base: 5,129
40
India Online 2007
Chart 14: Ownership of credit cards (individually)

Current Year Don't own a credit card Own a Credit Card
77%
80% 71% 73%
63%
60% 51% 52%

49% 48%
37%
40%
29% 27%
23%
20%
0%
Base: 5,129
41
Online Real Estate
Table 17: Household asset ownership
Asset Google Magicbricks Yahoo 99acres Realestates ARU

Color TV 90% 94% 92% 97% 92% 93%
Mobile Phone 89% 92% 86% 94% 87% 90%
Bank Account 75% 90% 79% 90% 76% 83%
Fridge 67% 86% 73% 87% 70% 76%
Cable TV connection/DTH 69% 80% 72% 79% 72% 74%
Computer/Laptop 64% 76% 67% 80% 63% 69%
Camera 63% 73% 65% 73% 58% 67%
Landline Phone 55% 69% 62% 70% 59% 63%
Life Insurance 52% 71% 56% 72% 52% 62%
Debit Card 51% 72% 52% 72% 54% 59%
Music System/DVD/MP3 51% 65% 54% 67% 49% 58%
Washing Machine 53% 66% 53% 66% 48% 58%
Home 55% 62% 56% 62% 55% 58%
Credit Card 28% 51% 34% 52% 28% 39%
Medical Insurance/CGHS 29% 48% 29% 49% 27% 35%
Fixed Deposits 28% 46% 31% 44% 29% 35%
Air Conditioner 23% 36% 22% 36% 18% 27%
Microwave 22% 34% 24% 38% 18% 26%
Demat Account 17% 36% 17% 38% 14% 24%
Mutual Funds 17% 36% 20% 34% 16% 24%
Video Camera 20% 25% 26% 26% 19% 23%
Share of Companies 16% 33% 13% 36% 13% 22%
IPod 10% 17% 16% 15% 13% 13%
Chit Fund Deposits 7% 6% 8% 9% 7% 7%
Base: 5,129
42
India Online 2007
Chart 15: Current loan liabilities
Current Year Home Loan Personal Loan Two - wheeler Loan

50% 47% 44% 47% 44%
43%
41%
40%
30% 25%
24% 22%
19% 19%
16% 18%
20% 15% 15% 14%
13%
12%
10%
0%
Base: 5,129
43
Online Real Estate
Net Usage Status

Chart 16: Years of experience in using internet
Current Year Up to 1 year 1-2 years M ore than 2 years
100%
77% 81%
80% 70%
68%
61% 59%
60%
40%
20% 25% 15%
16% 19% 16% 14%
20% 16% 12%
11% 9%11%
0%
Base: 5,129
44
India Online 2007
Chart 17: Place of accessing internet
Current Year Home Place of work (office / school / college) Cyber cafe
100%
86% 84%
81% 81% 79% 83%
80% 70% 73%
56% 59% 62%
56% 56%
60% 51% 53% 51% 51%
47%
40%
20%
0%
Base: 5,129
45
Online Real Estate
Chart 18: Type of internet connection at home

Current Year Broadband Regular Dial Up Others
78%
80% 74%
69% 70%
64% 67%
60%
40%
18% 15%
13% 14% 15%
20% 13% 10% 12% 12%
10% 8% 10%
0%
Base: 3,181
46
India Online 2007
Chart 19: Type of internet connection at office

Current Year Broadband Regular Dial Up Others
80%
64% 64% 62% 63%
60% 60%
60%
40%
23%
17% 15%
20% 12% 13% 14%
7% 4% 6% 6% 8% 6%
0%
Base: 4,264
47
Online Real Estate
Chart 20: Service provider subscribed to at home

Current Year BSNL/Sancharnet Airtel/Bharti VSNL / Tata
50% 44%
40% 34%
32% 34%
31%
30% 26%
25%
21% 20% 19%
20% 17% 14%
13%
10% 9% 9% 10%
10% 7%
0%
Base: 3,181
48
India Online 2007
Chart 21: Service provider subscribed to at office
Current Year BSNL/Sancharnet Airtel/Bharti VSNL / Tata
40%
31%
30% 25% 24% 26%
25%
23% 23%
20% 18% 18%

15% 14% 14% 14% 13%
13% 12%
10% 10%
10%
0%
Base: 4,264
49
Online Real Estate
Net Usage Dynamics

Chart 22: Frequency of accessing internet from home
Current Year At least once daily Weekly, but not daily

Less than once a week
100% 88% 91% 87%
86% 86% 83%
80%
60%
40%
11% 13% 13% 14% 12%

20% 8%
1% 1% 1% 1% 4% 1%
0%
Base: 3,069
50
India Online 2007
Chart 23: Frequency of accessing internet from office
Current Year At least once daily Weekly, but not daily

Less than once a week
94%
100% 90% 89% 89%
85% 87%
80%
60%
40%
12% 11%
20% 8% 9% 9%
5% 3%
3% 1% 2% 1% 2%
0%
Base: 3,885
51
Online Real Estate
Chart 24: Time of the day accessing internet from home
Current Year M idnight to 9.00 AM 9.00 AM -6.00 PM 6.00 PM - 12.00 M idnight
70% 62%
60% 52% 55% 54%
52%
50% 44%
40%
30% 25%
20%
15% 15% 17%
20% 13%
11% 10% 9%
9% 9%
10% 5%
0%
Base: 3,027
52
India Online 2007
Chart 25: Time of the day accessing internet from office

Current Year M idnight to 9.00 AM 9.00 AM -6.00 PM 6.00 PM - 12.00 M idnight
70%
60%
57%
60% 53% 53%
50%
47%
50%
40%
30%
20% 15% 14%

10% 11% 12%
9%
10% 3% 3% 3% 3% 4% 3%
0%
Base: 3,901
53
Online Real Estate
Chart 26: Duration of PC usage from home

Current Year Light users M edium users Heavy users
80%
68% 69%
64% 64% 64%
55%
60%
40%
27%
23% 23% 21% 22%
22%
18% 16%
20% 14% 15%
11%
8%
0%
Base: 3,272
54
India Online 2007
Chart 27: Duration of internet usage from home

50%
40% 39%
36% 38% 38% 37%
40% 36% 36%
35% 34% 35%
33%
30% 28% 29%
28% 28%
30%
22%
20%
10%
0%
Base: 3,056
55
Online Real Estate
Chart 28: Duration of PC usage from office

60% 55%
54% 53% 52%
50%
43%
40% 34% 32%
26% 25% 27%
23% 25%
20% 22% 20% 21%
18%
20%
0%
Base: 3,993
56
India Online 2007
Chart 29: Duration of internet usage from office

50% 46%
39% 40%
40% 36% 37% 36% 36% 37%
35% 35% 34%
30% 31%
29% 27%
30% 26%
23% 23%
20%
10%
0%
Base: 3,822
57
Online Real Estate
Chart 30: Time spent by internet users on watching TV

50% 45% 45% 46% 47% 44%
44% 44% 43%
41% 41% 41%
40%
25%
16%
14% 13% 12% 13%
10%
0%
Base: 4,593
58
India Online 2007
Chart 31: Time spent by internet users on reading newspaper

47% 47% 49%

50% 44% 46% 44%
44% 43% 43%
40% 40%
40% 35%
30%
18%
20% 13% 13%
14% 11%
11%
10%
0%
Base: 4,683
59
Online Real Estate
Chart 32: Time spent by internet users on listening to radio

78% 78%
80% 74% 72%
70%
64%
60%
40%
19% 22%
18% 16% 19%
18% 15%
20%
8% 6% 7% 8% 9%
0%
Base: 3,238
60
India Online 2007
Preferred Net
Activities
Activity Google Magicbricks Yahoo 99acres Realestates ARU

Check real estate info 100% 100% 100% 100% 100% 100%
Emailing 92% 98% 95% 98% 96% 96%
Job Search 98% 87% 99% 90% 99% 95%
Check news 98% 83% 99% 85% 97% 93%
Instant messaging 98% 78% 99% 82% 96% 91%
Music 97% 74% 98% 78% 96% 89%
Check Sports 97% 72% 98% 77% 98% 89%
Check financial info 96% 75% 96% 80% 94% 88%
Online games 96% 72% 99% 71% 97% 87%
Matrimonial search 95% 67% 97% 73% 98% 87%
Mobile contents (ring tones / 96% 65% 97% 74% 96% 86%
Astrology 96% 64% 99% 71% 97% 85%
Dating/Friendship 95% 65% 97% 69% 94% 85%
Social networking / Communities 95% 65% 94% 67% 89% 83%
Educational / Learning material 95% 61% 97% 66% 89% 82%
Chatting 69% 65% 66% 60% 71% 64%
E-greetings 62% 69% 61% 58% 67% 64%
Search work related info 51% 61% 52% 67% 48% 55%
Buy online 44% 63% 47% 65% 51% 54%
Screensavers/wallpapers 49% 49% 57% 48% 55% 51%
Search for product information 45% 58% 39% 57% 43% 50%
Share pictures 44% 46% 48% 44% 55% 46%
Check business/Financial news 27% 52% 29% 51% 32% 39%
Net banking 32% 50% 34% 46% 31% 38%
Check hobby related info 33% 42% 35% 39% 35% 37%
Check health & lifestyle info 31% 42% 35% 38% 34% 36%
Movies 38% 37% 40% 32% 43% 36%
Check / read blogs 33% 38% 34% 37% 32% 35%
Business/professional networking 29% 39% 30% 39% 29% 34%
Check cinema content 28% 38% 31% 32% 42% 33%
Check personal travel related info 26% 40% 24% 38% 30% 32%
Buy other than travel products 20% 44% 22% 45% 21% 31%
Online bill payment 22% 38% 28% 40% 28% 31%
Look for Seminar/workshops 29% 27% 27% 31% 30% 29%
Check business travel related info 18% 32% 20% 33% 22% 26%
Adult content 22% 21% 26% 23% 25% 23%
Online stock trading 16% 28% 17% 29% 14% 21%
Net telephony 17% 15% 13% 17% 23% 18%
Comment on blog post 16% 23% 16% 18% 18% 17%
Local language website usage 15% 10% 17% 12% 19% 16%
Have a blog site of own 9% 13% 6% 11% 10% 9%
Base: 5,129
61
Online Real Estate
Chart 33: Professional activities

Current Year Job Search Instant messaging Emailing - work related
99% 99% 99%

98% 98% 96% 95%
100% 90% 90% 90% 91%
84% 87% 88% 88%
82% 82%
78%
80%
60%
`
40%
20%
0%
Base: 5,129
62
India Online 2007
Chart 34: Personal activities

Current Year Check news Emailing - personal Check Sports
98% 99% 98% 97% 98% 93%

97% 92% 92% 89%
100% 90% 86% 89%
87% 83% 85%
77%
80% 72%
60%
40%
20%
0%
Base: 5,129
63
Online Real Estate
Chart 35: Downloading activities

Current Year M usic Online games M obile contents (ring tones/games)
97% 99% 97%
96% 96% 98% 97% 96% 96% 89%
100% 87%
78% 86%
74% 74%
80% 72% 71%
65%
60%
40%
20%
0%
Base: 5,129
64
India Online 2007
Chart 36: E-commerce related activities

Current Year Check financial info Net banking Book train tickets
96% 96% 94%
100%
88%
80%
75%
80%
60% 50%
46%
36% 35% 38%
40% 32% 36% 34% 31% 35%
30% 31%
20%
0%
Base: 5,129
65
Online Real Estate
Chart 37: Online shopping

Current Year Buyers Non-Buyers
80%
64% 67%
58% 59%
60% 54% 53%
46% 47%
42% 41%
36%
40% 34%
20%
0%
Base: 5,129
66
India Online 2007
Chart 38: Response to online marketing stimulus

Current Year Clicked a banner ad Participated in an online contest
Clicked a sponsored search ad
70%
58% 61% 58% 58%
60% 53% 51%
48% 51% 48%
45% 45%
50% 41% 42%
39% 40% 38%
40% 34% 32%
30%
20%
10%
0%
Base: 4,191
67
Online Real Estate
Chart 39: Blogging activities

Current Year Check/read blogs Comment on blog post
Have a blog site of own None of the above
70% 64% 63% 62% 61%
57% 59%
38% 37%
34% 35%
33% 32%
35%
23%
18% 18% 17%
16% 16%
13% 11% 10% 9%
9%
6%
0%
Base: 5,129
68
India Online 2007
Chart 40: Member of an online community

Current Year Not a member of any online community
M ember of an online community
60% 56%
54% 50% 54%
50% 51%
50% 50% 49%
46% 46%
44%
40%
20%
0%
Base: 5,129
69
Online Real Estate
Table 19: Membership by type of online community
Membership Google Magicbricks Yahoo 99acres Realestates ARU

Not a member of any online community 54% 50% 50% 49% 56% 54%
Computers & Internet 10% 7% 10% 5% 6% 7%
Alumni & Schools 7% 13% 4% 8% 4% 7%
Romance & Relationships 4% 5% 7% 6% 5% 5%
Business / Professional community 3% 4% 2% 6% 1% 4%
Games 2% 3% 3% 3% 4% 3%
Music 3% 3% 4% 2% 5% 3%
Schools & Education 4% 1% 3% 1% 3% 3%
Arts & Entertainment 2% 2% 2% 3% 2% 2%
Individuals 2% 2% 2% 3% 1% 2%
Base: 5,129
70
India Online 2007
Table 20: Most used local language websites (other than English)

Hindi 18% 35% 21% 21% 16% 19%
Tamil 16% 15% 17% 15% 20% 17%
Telugu 27% 9% 12% 10% 9% 14%
Malayalam 17% 1% 12% 10% 20% 14%
Marathi 9% 16% 7% 12% 9% 11%
Kannada 6% 6% 12% 11% 12% 9%
Bengali 2% 10% 4% 9% 3% 6%
Gujarati 0.0% 3% 10% 7% 4% 4%
Konkani 0.0% 0.0% 0.0% 0.0% 0.0% 1%
Oriya 0.0% 0.0% 0.0% 3% 1% 0.7%
Base: 693
71
Online Real Estate
Table 21: Online activities desired in other languages

Email 66% 61% 71% 62% 74% 68%
Chatting 58% 47% 50% 45% 60% 52%
Entertainment 52% 43% 50% 51% 56% 51%
Online news 36% 34% 39% 41% 41% 38%
Search information 37% 36% 40% 37% 35% 38%
Online learning / education 39% 33% 36% 34% 36% 35%
Astrology 27% 24% 24% 31% 28% 29%
Online shopping 22% 25% 23% 30% 23% 24%
Travel related information 19% 21% 23% 22% 20% 22%
Matrimony 17% 16% 19% 18% 20% 19%
Blog 13% 19% 12% 21% 12% 16%
Not Interested 16% 23% 15% 19% 10% 17%
Base: 5,129
72
India Online 2007
Chart 41: Problems faced while surfing the internet

Current Year Slow website opening Virus / spyware Spam / junk mails
80%
60% 59% 60% 63% 59% 64% 64% 61%

57% 56% 58% 55%
60% 54% 52%
49% 53%
49%
46%
40%
20%
0%
Base: 5,129
73
Online Real Estate
Table 22: Preferred websites - emailing
Website Google Magicbricks Yahoo 99acres Realestates ARU

Yahoo 55% 43% 76% 45% 59% 52%
Gmail 25% 30% 8% 28% 16% 21%
Rediff 12% 17% 8% 16% 19% 18%
Hotmail 7% 7% 4% 6% 4% 6%
Sify 0.4% 0.9% 1% 1% 0.9% 1%
Indiatimes 0.2% 2% 0.5% 0.5% 0.6% 0.9%
Sancharnet/BSNL 0.3% 0.5% 3% 1% 0.0% 0.7%
VSNL 0.5% 0.6% 0.2% 0.6% 0.4% 0.5%
Lycos 0.1% 0.0% 0.0% 0.1% 0.0% 0.1%
AOL 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%
Base: 5,129
74
India Online 2007
Chart 42: Multiple user shares of email websites

Current Year Yahoo Gmail Rediff
96%
100% 91% 92% 93% 91%
92%
80% 68% 70% 65% 67% 62%

65% 63% 62%
61% 59% 59%
60%
46%
40%
20%
0%
Base: 5,129
75
Online Real Estate
Chart 43: Number of email accounts and average per capita email ids
Current Year One Two Three
40%
30% 31%
28% 28% 28%
30% 25% 25% 23%
24% 23%
20% 21%
20% 15%
12% 12%
10% 8%
8%
10%
0%
Base: 5,129
76
India Online 2007
Most Used Websites

Table 23: Top of mind unaided recall - all websites

Google 51% 32% 21% 33% 25% 31%
Yahoo 23% 26% 56% 23% 31% 29%
Rediff 5% 9% 4% 12% 12% 11%
Orkut 3% 3% 3% 2% 7% 4%
Gmail 2% 5% 2% 4% 2% 3%
Hotmail 3% 3% 1% 1% 0.9% 2%
Indiatimes 0.8% 2% 2% 2% 0.9% 1%
Funmaza 0.0% 0.0% 0.0% 0.0% 0.0% 0.9%
Contest2win 0.8% 0.7% 0.8% 1% 0.0% 0.6%
Sify 1% 0.4% 0.1% 0.5% 0.6% 0.5%
Base: 5,019
77
Online Real Estate
Table 24: Most used website - all websites

Google 51% 34% 19% 33% 25% 30%
Yahoo 22% 18% 57% 22% 25% 27%
Rediff 6% 9% 5% 11% 15% 12%
Orkut 7% 5% 4% 6% 10% 6%
Gmail 4% 6% 2% 4% 3% 4%
Hotmail 3% 2% 1% 1% 1% 2%
Indiatimes 0.1% 2% 0.3% 2% 0.4% 1%
Wikipedia 0.1% 4% 0.1% 0.9% 0.0% 0.8%
Sify 1% 0.5% 0.2% 0.6% 0.1% 0.7%
Moneycontrol 0.0% 1% 0.0% 2% 0.3% 0.6%
Base: 5,093
78
India Online 2007
Table 25: Info search (English)

Google 89% 87% 38% 81% 59% 70%
Yahoo 5% 3% 54% 5% 6% 13%
English 0.2% 1% 1% 2% 22% 4%
Rediff 0.7% 1% 2% 2% 1% 4%
MSN 2% 0.1% 3% 1% 1% 1%
Wikipedia 0.8% 0.2% 0.1% 3% 0.8% 0.9%
Indiatimes 0.2% 0.1% 0.0% 0.4% 0.4% 0.8%
Dictionary 0.4% 1% 0.1% 0.6% 1% 0.6%
Sify 0.0% 0.2% 0.1% 0.1% 0.0% 0.6%
Timesofindia 0.1% 2% 0.0% 0.5% 0.5% 0.5%
Base: 4,470
79
Online Real Estate
Table 26: Info search (local language)

Google 90% 73% 78% 69% 70% 75%
Manoramaonline 2% 0.0% 2% 3% 2% 2%
Guruji 3% 3% 1% 2% 2% 2%
Webduniya 0.2% 4% 2% 2% 0.6% 1%
Khoj 0.6% 2% 0.0% 2% 2% 1%
MSN 3% 0.0% 2% 0.0% 0.0% 1%
Eenadu 0.3% 2% 3% 0.1% 0.6% 1%
Webulagam 0.4% 0.6% 1% 0.9% 2% 0.8%
Kerala 0.1% 0.6% 0.0% 0.0% 0.0% 0.7%
Chennaionline 0.1% 0.2% 0.0% 2% 2% 0.6%
Base: 2,674
80
India Online 2007
Table 27: Job search

Naukri 22% 40% 24% 49% 38% 35%
Monster 20% 27% 27% 25% 30% 26%
Timesjobs 12% 20% 11% 15% 11% 13%
Google 29% 5% 6% 1% 0.8% 7%
Yahoo 3% 1% 20% 0.3% 0.6% 4%
Rediff 0.9% 0.5% 3% 0.8% 1% 2%
Indiatimes 2% 3% 2% 0.7% 1% 2%
Jobs 1% 0.0% 1% 0.4% 2% 1%
Freshersworld 3% 0.1% 1% 0.1% 1% 1%
Jobsahead 2% 0.7% 0.9% 2% 0.8% 1%
Base: 4,834
81
Online Real Estate
Table 28: Booking travel tickets

Yatra 7% 22% 21% 18% 14% 15%
Makemytrip 5% 27% 6% 27% 12% 15%
Google 58% 4% 2% 4% 3% 14%
Yahoo 5% 2% 52% 1% 3% 11%
IRCTC 5% 12% 5% 16% 14% 11%
Rediff 2% 4% 4% 2% 1% 6%
Indiatimes 0.7% 3% 2% 3% 0.9% 3%
Travel 2% 1% 0.1% 0.7% 16% 3%
Travelguru 1% 5% 0.3% 3% 0.7% 2%
Airdeccan 0.9% 3% 0.3% 2% 2% 1%
Base: 4,538
82
India Online 2007
Table 29: Online shopping (other than travel tickets)

Ebay 17% 39% 25% 41% 38% 29%
Rediff 11% 23% 17% 26% 14% 22%
Google 51% 2% 2% 2% 2% 12%
Yahoo 4% 2% 50% 2% 3% 10%
Indiatimes 2% 11% 2% 10% 3% 6%
Futurebazaar 4% 9% 2% 8% 9% 6%
Shopping 1% 2% 0.0% 1% 9% 3%
Sify 2% 1% 0.3% 0.6% 1% 2%
Onlineshopping 0.2% 0.0% 0.1% 0.6% 8% 1%
Indiaplaza 0.5% 2% 0.0% 0.6% 0.5% 1%
Base: 4,573
83
Online Real Estate
Table 30: Online news

Yahoo 12% 4% 55% 6% 2% 14%
Google 48% 4% 3% 5% 2% 11%
NDTV 5% 15% 3% 21% 17% 11%
Rediff 4% 14% 5% 8% 3% 10%
Indiatimes 5% 8% 4% 10% 5% 7%
Aajtak 3% 7% 2% 5% 9% 6%
BBC 2% 7% 2% 6% 11% 4%
MSN 4% 2% 7% 2% 1% 3%
Timesofindia 3% 7% 3% 2% 4% 3%
CNN 1% 3% 4% 5% 5% 3%
Base: 4,605
84
India Online 2007
Table 31: Financial news & info (rates, quotes, etc.)

Google 69% 4% 4% 5% 3% 17%
Yahoo 6% 5% 68% 4% 5% 15%
Moneycontrol/CNBC 3% 26% 2% 15% 4% 10%
Rediff 4% 3% 6% 2% 3% 7%
ICICI Direct/ICICI Bank 2% 6% 3% 9% 8% 6%
Sharekhan 1% 9% 3% 6% 1% 4%
Indiatimes 2% 5% 2% 4% 2% 4%
NDTV/NDTVprofit 2% 4% 2% 5% 4% 4%
Stockmarket 1% 0.4% 0.1% 2% 8% 3%
Economictimes 0.5% 4% 0.6% 7% 2% 3%
Base: 4,367
85
Online Real Estate
Table 32: Online share trading

ICICI Direct 28% 37% 43% 30% 41% 33%
Sherkhan 24% 28% 13% 30% 26% 26%
Indiabulls 0.8% 7% 0.4% 8% 1% 7%
BSE 0.3% 0.6% 0.0% 4% 4% 4%
5Paisa 1% 2% 15% 4% 3% 3%
Kotaksecurities 5% 5% 0.0% 1% 3% 3%
Religare 0.0% 3% 0.0% 5% 0.0% 2%
NSE 2% 0.1% 0.7% 2% 2% 2%
hdfcsec 0.9% 3% 0.0% 2% 0.0% 2%
Reliancemoney 0.0% 2% 0.0% 3% 0.9% 1%
Base: 805
86
India Online 2007
Table 33: Matrimonial search

Shaadi 19% 40% 19% 48% 34% 27%
Bharatmatrimony 17% 32% 19% 28% 21% 25%
Google 40% 0.5% 0.5% 0.2% 0.0% 8%
Yahoo 3% 0.7% 42% 0.5% 0.9% 7%
Matrimony 5% 4% 2% 0.7% 18% 5%
Jeevansaathi 3% 6% 5% 6% 7% 5%
Rediff 1% 2% 2% 0.3% 1% 4%
Tamilmatrimony 2% 2% 2% 4% 6% 3%
Simplymarry 0.5% 6% 0.5% 5% 2% 3%
Matrimonial 2% 2% 3% 0.6% 3% 2%
Base: 4,424
87
Online Real Estate
Table 34: Dating/friendship search

Orkut 18% 36% 18% 32% 31% 25%
Yahoo 19% 18% 65% 17% 15% 25%
Google 45% 2% 0.8% 3% 4% 12%
Rediff 3% 6% 5% 5% 4% 8%
Date 2% 3% 0.1% 7% 14% 3%
Fropper 0.7% 8% 2% 6% 2% 3%
Indiatimes 0.3% 4% 0.4% 5% 0.7% 2%
Friends 0.2% 1% 0.2% 2% 3% 2%
Friendfinder 0.9% 2% 0.7% 2% 3% 2%
Adultfriendfinder 0.5% 2% 0.0% 4% 2% 2%
Base: 4,324
88
India Online 2007
Table 35: Social networking/communities

Orkut 86% 68% 22% 61% 40% 56%
Yahoo 7% 9% 67% 17% 6% 20%
MSN 3% 1% 2% 2% 0.8% 2%
Friends 0.0% 0.1% 0.3% 2% 0.3% 2%
Communities 1% 0.2% 0.7% 0.1% 9% 2%
Hi5 0.4% 1% 0.6% 0.2% 0.7% 0.7%
Myspace 0.3% 0.2% 0.0% 0.6% 4% 0.7%
Tagged 0.0% 0.4% 0.6% 0.7% 0.1% 0.4%
Fropper 0.0% 0.2% 0.1% 0.6% 0.0% 0.4%
Bharatstudent 0.0% 0.2% 0.0% 0.7% 1% 0.4%
Base: 3,358
89
Online Real Estate
Table 36: Online gaming

Yahoo 12% 17% 54% 19% 9% 21%
Zapak 11% 24% 9% 16% 9% 13%
Google 51% 0.9% 3% 3% 1% 13%
Games 2% 4% 0.9% 9% 26% 7%
Rediff 0.6% 1% 4% 1% 0.2% 4%
Miniclip 2% 8% 1% 6% 4% 3%
Contest2Win 0.6% 5% 7% 2% 4% 3%
Indiagames 0.3% 2% 2% 3% 7% 3%
MSN 3% 0.2% 1% 2% 2% 2%
Indiatimes 0.1% 1% 0.2% 4% 1% 2%
Base: 4,306
90
India Online 2007
Table 37: Download mobile content

Yahoo 12% 8% 54% 10% 4% 17%
Rediff 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Google 5% 15% 9% 11% 9% 13%
Nokia 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Indiatimes 52% 4% 4% 2% 2% 12%
Mobile9 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Ringtones 4% 12% 2% 8% 17% 8%
Airtel 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Hutch 4% 6% 4% 15% 4% 7%
Funmaza 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Base: 4,336
91
Online Real Estate
Table 38: Preferred instant messaging applications

Yahoo 40% 61% 87% 66% 69% 59%
Google Talk 45% 12% 7% 11% 7% 16%
Rediffbol 4% 7% 3% 9% 10% 11%
MSN 5% 9% 1% 7% 5% 6%
Meebo 3% 2% 0.0% 2% 3% 2%
Orkut 2% 0.6% 0.4% 1% 2% 2%
Indiatimes 0.1% 0.4% 0.3% 0.6% 0.1% 0.7%
Skype 0.0% 2% 0.0% 1% 0.1% 0.6%
AIM 0.0% 0.4% 0.0% 0.2% 1% 0.3%
Others 0.9% 7% 0.8% 1% 3% 4%
Base: 4,536
92
India Online 2007
Table 39: Download music

Raaga 14% 24% 12% 28% 30% 19%
Yahoo 6% 8% 45% 7% 3% 13%
Google 45% 2% 5% 0.4% 0.0% 10%
Music 2% 3% 0.4% 2% 19% 5%
Rediff 0.8% 1% 2% 2% 2% 5%
Musicindiaonline 3% 2% 1% 6% 2% 4%
Cooltoad 5% 5% 1% 6% 3% 3%
Mp3 2% 3% 0.9% 3% 0.6% 2%
Tamilsongs 0.9% 1% 1% 0.9% 2% 2%
Indiatimes 0.2% 2% 0.3% 4% 0.0% 2%
Base: 4,459
93
Online Real Estate
Table 40: Sports content

Espnstarsports 14% 35% 17% 33% 36% 26%
Yahoo 7% 4% 58% 5% 4% 14%
Google 52% 3% 4% 2% 2% 12%
Cricinfo 6% 15% 3% 17% 12% 9%
Rediff 2% 11% 4% 5% 2% 9%
Sports 4% 2% 0.8% 4% 24% 6%
Indiatimes 2% 3% 2% 5% 3% 4%
NDTV 1% 2% 0.5% 2% 2% 3%
Sify 1% 2% 1% 5% 0.6% 2%
Tensports 0.9% 4% 2% 0.8% 1% 2%
Base: 4,348
94
India Online 2007
Table 41: Cinema content

Yahoo 4% 10% 58% 2% 5% 14%
Google 54% 5% 4% 1% 0.0% 12%
Rediff 1% 3% 3% 4% 2% 6%
Cinema 2% 2% 0.6% 3% 23% 5%
PVR Cinemas 3% 11% 2% 6% 3% 5%
Bollywood 3% 5% 0.8% 6% 7% 5%
Movies 2% 2% 2% 3% 7% 4%
Indiafm 1% 6% 3% 3% 4% 3%
Indiatimes 0.4% 4% 2% 3% 0.9% 3%
Sify 2% 4% 0.8% 2% 2% 3%
Base: 4,381
95
Online Real Estate
Table 42: Most used local language websites (other than English)

Google 42% 14% 10% 5% 11% 16%
Yahoo 5% 0.0% 44% 11% 9% 11%
Eeandu 5% 9% 8% 3% 3% 8%
Malayalamanorama 3% 0.1% 7% 4% 19% 7%
Webduniya 1% 14% 0.6% 3% 11% 4%
Marathiworld 2% 6% 3% 7% 2% 4%
Webulagam 6% 0.0% 6% 0.0% 0.0% 3%
Thinamalar 5% 2% 0.3% 3% 0.7% 3%
Rediff 0.3% 0.2% 2% 0.0% 2% 3%
Tamilcinema 0.0% 0.0% 0.5% 7% 1% 3%
Base: 693
96
India Online 2007
Table 43: Preferred blog sites

Google 55% 21% 8% 20% 12% 24%
Yahoo 19% 13% 36% 14% 16% 21%
Rediff 10% 12% 4% 11% 7% 10%
Blogger 2% 11% 5% 14% 16% 10%
Ibibo 2% 19% 10% 13% 7% 9%
Blogspot 2% 11% 4% 17% 9% 9%
Tagged 0.0% 0.1% 24% 0.1% 0.4% 3%
Hi5 2% 0.0% 3% 0.0% 17% 3%
Indiatimes 1% 5% 0.3% 5% 0.6% 3%
Debonairblog 3% 1% 0.0% 0.6% 2% 2%
Base: 1,113
97
Online Real Estate
Table 44: Preferred astrology website

Yahoo 12% 11% 74% 17% 5% 22%
Astrology 8% 19% 4% 23% 59% 18%
Google 60% 6% 4% 2% 1% 14%
Rediff 4% 11% 5% 9% 3% 11%
Indiatimes astrospeak 4% 10% 2% 18% 5% 7%
Sify 1% 3% 0.4% 3% 1% 3%
Sarafreder 0.5% 3% 0.5% 1% 2% 3%
MSN 4% 2% 2% 3% 0.4% 2%
Horoscope 0.3% 1% 0.0% 3% 3% 1%
Astrolife 0.3% 3% 0.0% 0.9% 2% 1%
Base: 4,342
98
India Online 2007
Table 45: Preferred online learning / education website

Google 74% 25% 20% 24% 13% 33%
Yahoo 3% 4% 57% 8% 4% 13%
Rediff 1% 5% 3% 1% 2% 6%
Education 1% 6% 0.3% 2% 17% 4%
Wikipedia 0.8% 10% 2% 5% 3% 4%
Onlinelearning 0.0% 1% 0.6% 4% 10% 2%
Indiatimes 0.9% 2% 1% 2% 0.7% 2%
MSN 3% 0.2% 2% 0.3% 0.1% 2%
IGNOU 0.3% 3% 0.3% 2% 2% 1%
Ebizel 0.9% 2% 0.0% 4% 3% 1%
Base: 4,107
99
Online Real Estate
Most Used Offline

Media Brands
Table 46: Favorite TV channels
TV Channel Google Magicbricks Yahoo 99acres Realestates ARU

Star Plus 8% 11% 14% 12% 12% 13%
Discovery 9% 8% 5% 8% 7% 7%
Sun TV 5% 3% 4% 9% 7% 5%
Aajtak 4% 6% 2% 4% 7% 5%
NDTV 3% 5% 4% 8% 3% 5%
HBO 3% 4% 5% 3% 9% 5%
Sony 3% 3% 5% 4% 2% 4%
Zee TV 4% 4% 3% 1% 4% 3%
M TV 6% 1% 4% 3% 2% 3%
ESPN 3% 2% 5% 3% 7% 3%
Base: 4,637
100
India Online 2007
Table 47: Favorite newspapers
Newspaper Google Magicbricks Yahoo 99acres Realestates ARU

The Times of India 34% 50% 27% 37% 24% 35%
The Hindu 24% 12% 14% 21% 22% 19%
The Hindustan Times 7% 6% 6% 6% 8% 6%
Deccan Chronicle 7% 4% 6% 2% 10% 5%
Eenadu 3% 1% 2% 2% 3% 3%
The Economic Times 2% 4% 1% 5% 2% 3%
Dainik Bhaskar 2% 1% 3% 3% 3% 2%
The Telegraph 2% 2% 2% 6% 2% 2%
Indian Express 2% 2% 3% 1% 2% 2%
Malyalam Manorama 2% 0.7% 2% 1% 3% 2%
Base: 4,615
101
Online Real Estate
Table 48: Favorite magazines
Magazine Google Magicbricks Yahoo 99acres Realestates ARU

India Today 22% 28% 21% 32% 24% 26%
Reader's Digest 5% 6% 6% 7% 4% 6%
The Week 6% 5% 9% 5% 7% 6%
Sports Star 5% 0.9% 2% 2% 10% 4%
Femina 6% 4% 6% 1% 3% 4%
Outlook 2% 6% 2% 5% 4% 3%
Film Fare 2% 3% 5% 1% 4% 3%
Business World 2% 5% 0.7% 4% 1% 3%
Business Today 1% 4% 0.3% 3% 2% 2%
Chip 3% 1% 2% 2% 0.1% 2%
Base: 4,114
102
India Online 2007
Table 49: Favorite radio channels
Radio Channel Google Magicbricks Yahoo 99acres Realestates ARU

Radio Mirchi 36% 47% 35% 41% 33% 37%
Red FM 11% 12% 9% 16% 12% 13%
AIR 13% 7% 13% 11% 11% 12%
Radio City 8% 15% 8% 10% 11% 11%
Suryan FM 8% 3% 9% 3% 15% 7%
Big FM 4% 5% 6% 6% 5% 6%
AIR FM GOLD 6% 3% 7% 4% 6% 5%
AIR FM RAINBOW 4% 2% 5% 2% 2% 3%
Fever FM 5% 4% 0.6% 1% 2% 3%
Go FM 1% 0.5% 0.5% 0.9% 2% 1%
Base: 3,321
103
Online Real Estate
Offline Brands
Recalled
Table 50: TOM recall for brands
TOM Brand Google Magicbricks Yahoo 99acres Realestates ARU

Sony 7% 10% 6% 10% 5% 8%
Nokia 7% 10% 8% 7% 10% 8%
Tata 5% 4% 5% 5% 5% 5%
LG 4% 3% 5% 4% 4% 4%
Reliance 3% 5% 4% 3% 2% 3%
HLL 1% 2% 2% 3% 3% 3%
Nike 4% 1% 4% 2% 2% 3%
Colgate 2% 3% 1% 3% 3% 2%
Samsung 2% 2% 3% 2% 1% 2%
Pepsi 3% 2% 0.7% 3% 2% 2%
Base: 4,983
104
Segment Wise Detailed
Tables
105
Table 1: Gender breakup
Gender Google Magicbricks Yahoo 99acres Realestates ARU

Sample Base 801 709 537 533 479 5,129
Male 84% 86% 81% 89% 82% 85%
Female 16% 14% 19% 11% 18% 16%
Table 2: Age group distribution
Age Group Google Magicbricks Yahoo 99acres Realestates ARU

Sample Base 801 709 537 533 479 5,129
13-18 yrs 12% 5% 15% 5% 10% 9%
19-24 yrs 44% 28% 36% 21% 43% 32%
25-35 yrs 34% 42% 33% 49% 36% 40%
36-45 yrs 6% 15% 7% 17% 8% 13%
46-55 yrs 3% 7% 7% 7% 2% 6%
Above 55 yrs 1% 2% 2% 0.7% 0.1% 2%
106
Table 3: City class - by population size
City Class Google Magicbricks Yahoo 99acres Realestates ARU

Sample Base 801 709 537 533 479 5,129
Up to 1 Lakh 11% 5% 14% 8% 11% 10%
1-5 Lakhs 14% 12% 14% 15% 17% 15%
5-10 Lakhs 29% 19% 29% 23% 34% 27%
Above 10 Lakhs 46% 65% 42% 54% 38% 48%
Table 4: City class - by market size
City Class Google Magicbricks Yahoo 99acres Realestates ARU

Sample Base 801 709 537 533 479 5,129
Metro 38% 56% 37% 50% 35% 42%
Urban uptowns 12% 13% 12% 9% 13% 13%
Emerging Towns 19% 8% 16% 14% 18% 15%
Others 31% 23% 35% 27% 34% 31%
107
Table 5: City wise distribution

Sample Base 801 709 537 533 479 5,129
Delhi 11% 18% 11% 17% 12% 13%
Mumbai 11% 16% 7% 10% 5% 11%
Bangalore 7% 11% 5% 10% 6% 8%
Hyderabad 6% 6% 6% 8% 7% 7%
Chennai 5% 5% 6% 8% 6% 6%
Kolkata 3% 4% 4% 4% 2% 3%
Pune 3% 7% 1% 2% 2% 3%
Ahmadabad 0.7% 2% 2% 2% 1% 1%
Lucknow 1% 1% 2% 0.9% 0.8% 1%
Coimbatore 0.9% 0.4% 2% 0.8% 2% 1%
Visakhapatanam 1% 0.6% 1% 0.9% 2% 1%
Nagpur 1% 1% 0.2% 0.8% 0.8% 1%
Chandigarh 0.6% 0.8% 0.7% 1% 0.8% 0.8%
Jaipur 0.5% 0.7% 0.7% 0.9% 0.2% 0.7%
Indore 0.6% 0.7% 0.7% 1% 0.4% 0.7%
Surat 0.6% 0.3% 1% 0.6% 1% 0.6%
Vadodara 0.6% 0.7% 0.7% 0.8% 0.4% 0.6%
Faridabad 0.6% 0.6% 0.6% 0.6% 0.8% 0.6%
Patna 0.4% 1% 0.6% 0.2% 0.4% 0.6%
Thiruvanathapuram 1% 0.0% 0.7% 0.4% 0.4% 0.6%
Bhopal 0.7% 0.1% 0.4% 0.2% 0.4% 0.5%
Ludhiana 0.5% 0.3% 0.4% 0.4% 0.2% 0.5%
Bhubaneswar 0.5% 0.4% 0.4% 0.4% 0.0% 0.5%
Vijayavada 0.7% 0.3% 0.4% 0.0% 1% 0.5%
Mysore 0.1% 0.7% 0.7% 0.2% 0.8% 0.5%
Kochi 0.2% 0.3% 0.4% 0.2% 0.6% 0.4%
Madurai 0.4% 0.1% 0.4% 0.0% 0.8% 0.4%
Dehradun 0.4% 0.4% 0.7% 0.4% 0.2% 0.4%
kanpur 0.4% 0.0% 0.6% 0.0% 0.2% 0.3%
Nashik 0.4% 0.3% 0.4% 0.0% 0.2% 0.3%
Agra 0.4% 0.1% 0.2% 0.2% 0.4% 0.3%
Amritsar 0.4% 0.3% 0.0% 0.4% 0.4% 0.3%
Guwahati 0.2% 0.3% 0.4% 0.2% 0.4% 0.3%
Meerut 0.4% 0.3% 0.2% 0.0% 0.8% 0.3%
Ranchi 0.5% 0.1% 0.7% 0.4% 0.0% 0.3%
Mangalore 0.0% 0.1% 0.4% 0.2% 0.6% 0.3%
Allahabad 0.2% 0.3% 0.2% 0.0% 0.0% 0.2%
Cuttack 0.2% 0.3% 0.2% 0.0% 0.6% 0.2%
Aurangabad 0.2% 0.1% 0.2% 0.2% 0.2% 0.2%
Goa 0.0% 0.0% 0.4% 0.0% 0.0% 0.2%
Rajkot 0.1% 0.1% 0.2% 0.0% 0.4% 0.2%
Tiruchirapalli 0.0% 0.0% 0.2% 0.4% 0.2% 0.2%
Jabalpur 0.4% 0.0% 0.2% 0.4% 0.2% 0.2%
Jodhpur 0.2% 0.3% 0.4% 0.4% 0.0% 0.2%
Solapur 0.2% 0.0% 0.4% 0.0% 0.2% 0.2%
Raipur 0.1% 0.0% 0.0% 0.6% 0.0% 0.1%
108
Varanasi 0.1% 0.1% 0.4% 0.0% 0.0% 0.1%
Assansol 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Dhanbad 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%
Others from North India 10% 5% 10% 6% 8% 8%
Others from South India 16% 7% 16% 9% 19% 14%
Others from East India 4% 2% 7% 3% 5% 5%
Others from West India 6% 5% 6% 6% 8% 6%
Table 6: Region-wise break-ups
Region Google Magicbricks Yahoo 99acres Realestates ARU

Sample Base 801 709 537 533 479 5,129
North 22% 25% 21% 23% 17% 21%
East 10% 8% 14% 10% 7% 11%
South 44% 37% 43% 44% 56% 44%
West 24% 30% 22% 23% 19% 25%
109
Table 7: Preferred language of reading

Sample Base 801 709 537 533 479 5,129
English 41% 52% 36% 54% 37% 44%
Hindi 18% 17% 17% 15% 15% 16%
Telugu 10% 6% 5% 6% 9% 7%
Tamil 6% 4% 8% 7% 9% 6%
Marathi 4% 4% 4% 3% 4% 5%
Kannada 3% 5% 6% 3% 5% 4%
Malayalam 5% 2% 5% 3% 5% 4%
Gujarati 2% 3% 5% 3% 4% 3%
Bengali 2% 3% 4% 3% 2% 3%
Oriya 4% 0.7% 2% 0.8% 0.8% 2%
Punjabi 2% 1% 2% 0.5% 2% 1%
Urdu 0.9% 1% 0.5% 1% 1% 1%
Awadhi 0.9% 0.0% 0.9% 0.3% 2% 0.7%
Assamese 0.2% 0.1% 3% 0.2% 0.5% 0.6%
Marwari 0.2% 0.3% 0.0% 1% 1% 0.4%
Konkani 0.3% 0.1% 0.4% 0.0% 0.0% 0.3%
Sindhi 0.7% 0.0% 0.0% 0.1% 0.5% 0.3%
Bhojpuri 0.3% 0.3% 0.0% 0.2% 0.2% 0.2%
Tulu 0.1% 0.1% 0.0% 0.0% 2% 0.2%
Haryanvi 0.3% 0.0% 0.1% 0.0% 0.0% 0.1%
Kashmiri 0.1% 0.0% 0.1% 0.1% 0.0% 0.1%
Maithili 0.1% 0.0% 0.1% 0.0% 0.0% 0.1%
Dogri 0.2% 0.1% 0.0% 0.0% 0.0% 0.1%
Manipuri 0.2% 0.0% 0.1% 0.0% 0.2% 0.1%
Chhattisgarhi 0.0% 0.0% 0.1% 0.0% 0.0% 0.0%
Sanskrit 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Bodo 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Bundeli 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Kanauji 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Kurchi 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Magahi 0.1% 0.0% 0.1% 0.0% 0.1% 0.0%
Nepali 0.1% 0.2% 0.0% 0.0% 0.0% 0.0%
Santhali 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Others 0.9% 0.0% 0.5% 0.3% 0.1% 0.6%
Table 8: Socio economic classification
SEC Google Magicbricks Yahoo 99acres Realestates ARU

Sample Base 801 709 537 533 479 5,129
SEC A 23% 38% 21% 38% 24% 28%
SEC B 26% 31% 30% 32% 32% 31%
SEC C 29% 19% 22% 19% 28% 23%
SEC D 14% 9% 18% 10% 13% 13%
SEC E 9% 4% 9% 3% 4% 6%
110
Table 9: Highest educational qualification
Education Google Magicbricks Yahoo 99acres Realestates ARU

Sample Base 801 709 537 533 479 5,129
Up to SSC/HSC 12% 7% 18% 6% 12% 11%
College but not Graduate 27% 18% 24% 17% 20% 22%
Graduate & above - general stream 31% 37% 38% 41% 39% 38%
Graduate & above - professional stream 30% 38% 21% 37% 30% 29%
Table 10: Occupational break up
Occupation Google Magicbricks Yahoo 99acres Realestates ARU

Sample Base 801 709 537 533 479 5,129
Unemployed 43% 24% 46% 22% 43% 33%
Employed 57% 76% 54% 78% 57% 67%
Table 11: Function / field of occupation
Functions Google Magicbricks Yahoo 99acres Realestates ARU

Sample Base 431 525 287 416 276 3,374
Marketing/Sales 16% 14% 19% 17% 14% 16%
Advertising/PR/Media 2% 5% 4% 3% 5% 3%
Finance 5% 10% 12% 14% 6% 10%
HR 2% 3% 3% 3% 3% 3%
IT/Software 25% 22% 14% 20% 21% 20%
Manufacturing 13% 11% 8% 12% 12% 12%
Administration 8% 8% 11% 10% 12% 10%
Academics 4% 3% 7% 2% 1% 3%
Consultancy 3% 9% 5% 7% 3% 6%
Others 22% 16% 18% 13% 23% 18%
111
Table 12: Head of the household
Head Of The HH Google Magicbricks Yahoo 99acres Realestates ARU

Sample Base 801 709 537 533 479 5,129
Head of the household 39% 51% 45% 60% 40% 50%
Not head of the household 61% 49% 55% 40% 60% 50%
Table 13: Monthly family income
Income Google Magicbricks Yahoo 99acres Realestates ARU

Sample Base 665 647 456 481 404 4,467
Up to 5K 15% 5% 17% 4% 20% 12%
5-10K 25% 18% 26% 14% 29% 23%
10-20K 32% 22% 26% 26% 25% 26%
20-30K 12% 18% 11% 17% 8% 14%
30-50K 6% 16% 8% 20% 8% 11%
50-75K 3% 7% 3% 8% 3% 5%
75-100K 3% 5% 5% 5% 3% 4%
Above 100K 5% 8% 4% 5% 5% 6%
Table 14: Most expensive vehicle owned by the household
Vehicle Owned Google Magicbricks Yahoo 99acres Realestates ARU

Sample Base 801 709 537 533 479 5,129
Bi-Cycle 9% 3% 10% 3% 13% 7%
Motor-Cycle/Scooter 39% 39% 42% 40% 47% 43%
Small Car (Up to Rs.4 lakhs) 15% 24% 14% 23% 12% 18%
Mid-Size Car (Rs.4 to 8 lakhs) 9% 16% 10% 15% 7% 10%
Premium/Luxury Car (Above Rs.8 lakhs) 1% 2% 3% 3% 1% 2%
Others 1% 2% 2% 0.7% 0.7% 1%
Don't own a vehicle 26% 14% 19% 16% 19% 19%
112
Table 15: Ownership of credit cards (individually)
Credit Card Google Magicbricks Yahoo 99acres Realestates ARU

Sample Base 801 709 537 533 479 5,129
Single Card 13% 23% 17% 24% 17% 19%
Multiple Cards 10% 28% 12% 24% 11% 18%
No Credit Card 77% 49% 71% 52% 73% 63%
Table 16: Household asset ownership
Asset Google Magicbricks Yahoo 99acres Realestates ARU

Sample Base 801 709 537 533 479 5,129
Color TV 90% 94% 92% 97% 92% 93%
Mobile Phone 89% 92% 86% 94% 87% 90%
Bank Account 75% 90% 79% 90% 76% 83%
Fridge 67% 86% 73% 87% 70% 76%
Cable TV connection/DTH 69% 80% 72% 79% 72% 74%
Computer/Laptop 64% 76% 67% 80% 63% 69%
Camera 63% 73% 65% 73% 58% 67%
Landline Phone 55% 69% 62% 70% 59% 63%
Life Insurance 52% 71% 56% 72% 52% 62%
Debit Card 51% 72% 52% 72% 54% 59%
Music System/DVD/MP3 51% 65% 54% 67% 49% 58%
Washing Machine 53% 66% 53% 66% 48% 58%
Home 55% 62% 56% 62% 55% 58%
Credit Card 28% 51% 34% 52% 28% 39%
Medical Insurance/CGHS 29% 48% 29% 49% 27% 35%
Fixed Deposits 28% 46% 31% 44% 29% 35%
Air Conditioner 23% 36% 22% 36% 18% 27%
Microwave 22% 34% 24% 38% 18% 26%
Demat Account 17% 36% 17% 38% 14% 24%
Mutual Funds 17% 36% 20% 34% 16% 24%
Video Camera 20% 25% 26% 26% 19% 23%
Share of Companies 16% 33% 13% 36% 13% 22%
IPod 10% 17% 16% 15% 13% 13%
Chit Fund Deposits 7% 6% 8% 9% 7% 7%
113
Table 17: Current loan liabilities
Loan Google Magicbricks Yahoo 99acres Realestates ARU

Sample Base 801 709 537 533 479 5,129
Home Loan 47% 44% 47% 43% 41% 44%
Personal Loan 15% 24% 19% 25% 19% 22%
Two - wheeler Loan 16% 12% 13% 15% 18% 14%
Car Loan 9% 20% 13% 19% 11% 13%
Education Loan 11% 7% 10% 4% 17% 9%
Business Loan 3% 4% 3% 4% 4% 4%
Consumer Durables 3% 5% 2% 4% 4% 3%
Other 0.0% 0.0% 0.0% 0.0% 0.1% 0.1%
None of Above 10% 6% 8% 4% 8% 8%
Table 18: Years of experience in using internet
Experience Google Magicbricks Yahoo 99acres Realestates ARU

Sample Base 801 709 537 533 479 5,129
Less Than 6 Months 9% 5% 9% 4% 12% 7%
6 Months-1 year 7% 6% 10% 4% 14% 8%
1-2 years 16% 12% 20% 11% 16% 14%
2-5 years 31% 22% 22% 26% 20% 26%
5-6 years 12% 13% 14% 15% 13% 13%
6 years and above 25% 42% 26% 39% 26% 32%
Table 19: Place of accessing internet
Place Of Access Google Magicbricks Yahoo 99acres Realestates ARU

Sample Base 801 709 537 533 479 5,129
Home 56% 70% 59% 73% 56% 62%
Place of work (office / school / college) 81% 86% 81% 84% 79% 83%
Cyber cafe 56% 51% 53% 47% 51% 51%
In transit (while traveling) 6% 11% 9% 12% 7% 9%
114
Table 20: Type of internet connection at home
Connection Type Google Magicbricks Yahoo 99acres Realestates ARU

Sample Base 484 502 301 390 269 3,181
24 Hrs Broadband 32% 45% 34% 42% 27% 35%
Broadband Dial Up 25% 25% 27% 21% 26% 25%
Regular Dial Up 18% 10% 13% 14% 15% 15%
Cable 7% 7% 8% 11% 15% 10%
Mobile Connection 7% 5% 8% 6% 9% 6%
Wi Fi Connection 1% 1% 1% 1% 1% 1%
Lease/Dedicated line 0.0% 2% 0.4% 0.3% 0.0% 0.5%
Others 4% 2% 2% 0.5% 2% 2%
Don't Know 5% 3% 7% 4% 6% 5%
Table 21: Type of internet connection at office
Connection Type Google Magicbricks Yahoo 99acres Realestates ARU

Sample Base 650 609 427 444 393 4,264
24 Hrs Broadband 30% 39% 32% 39% 29% 33%
Broadband Dial Up 24% 21% 24% 17% 25% 24%
Lease/Dedicated line 6% 12% 3% 16% 8% 8%
Cable 10% 4% 7% 4% 6% 6%
Regular Dial Up 7% 4% 6% 6% 8% 6%
Wi Fi Connection 3% 2% 3% 4% 2% 3%
Mobile Connection 1% 2% 4% 2% 2% 2%
Others 2% 1% 3% 0.4% 1% 2%
Don't Know 17% 15% 19% 13% 18% 16%
Table 22: Service provider subscribed to at home
Service Provider Google Magicbricks Yahoo 99acres Realestates ARU

Sample Base 484 502 301 390 269 3,181
BSNL/Sancharnet 34% 31% 44% 26% 32% 34%
Airtel/Bharti 17% 21% 14% 25% 20% 19%
VSNL / Tata 10% 13% 7% 9% 9% 10%
Local Cable Operator 7% 9% 8% 13% 8% 9%
Sify 7% 5% 6% 6% 6% 7%
MTNL 6% 8% 3% 5% 4% 6%
Reliance 4% 7% 3% 5% 4% 5%
Spectranet 0.1% 0.2% 0.0% 0.2% 0.1% 0.1%
Others 11% 4% 11% 6% 12% 9%
Don't Know 4% 3% 4% 4% 5% 4%
115
Table 23: Service provider subscribed to at office
Service Provider Google Magicbricks Yahoo 99acres Realestates ARU

Sample Base 650 609 427 444 393 4,264
BSNL/Sancharnet 25% 23% 31% 24% 25% 26%
Airtel/Bharti 15% 18% 14% 23% 13% 18%
VSNL / Tata 10% 14% 10% 14% 13% 12%
Reliance 4% 6% 4% 6% 5% 6%
Sify 5% 4% 4% 4% 7% 5%
MTNL 5% 5% 4% 3% 3% 4%
Local Cable Operator 4% 5% 5% 4% 4% 4%
Spectranet 0.4% 0.3% 0.5% 0.5% 0.3% 0.3%
Others 10% 5% 11% 7% 9% 8%
Don't Know 21% 20% 17% 16% 20% 17%
Table 24: Frequency of accessing internet from home
Frequency Google Magicbricks Yahoo 99acres Realestates ARU

Sample Base 464 490 289 380 263 3,069
Over 5 times a Day 31% 31% 21% 27% 35% 29%
2-5 times a Day 24% 32% 37% 27% 22% 28%
Once Daily 33% 28% 28% 32% 25% 30%
Once In 2-3 Days 7% 7% 9% 9% 11% 8%
Once a Week 5% 1% 4% 4% 3% 4%
1-3 times a Month 0.7% 0.5% 0.9% 0.0% 0.5% 0.5%
Once in More than a Month 0.4% 0.4% 0.5% 0.9% 3% 0.8%
Table 25: Frequency of accessing internet from office
Frequency Google Magicbricks Yahoo 99acres Realestates ARU

Sample Base 579 565 368 409 364 3,885
Over 5 times a Day 46% 54% 33% 56% 39% 44%
2-5 times a Day 20% 21% 24% 20% 24% 23%
Once Daily 19% 16% 32% 19% 24% 22%
Once In 2-3 Days 9% 4% 5% 2% 8% 6%
Once a Week 4% 4% 3% 3% 3% 3%
1-3 times a Month 1% 0.7% 1% 0.1% 2% 0.9%
Once in More than a Month 1% 0.7% 0.9% 1% 1% 1%
116
Table 26: Time of the day accessing internet from home
Time Slot Google Magicbricks Yahoo 99acres Realestates ARU

Sample Base 460 486 282 375 259 3,027
Before 9.00 AM 1% 6% 8% 5% 9% 6%
9.00 AM-12.00 Noon 9% 7% 7% 5% 6% 7%
12.00 Noon - 3.00 PM 4% 5% 7% 3% 4% 5%
3.00 PM-6.00 PM 7% 4% 11% 3% 3% 5%
6.00 PM - 9.00 PM 17% 15% 15% 13% 20% 17%
9.00 PM - 12.00 Midnight 35% 37% 29% 49% 35% 37%
After 12.00 Midnight 4% 3% 3% 4% 5% 3%
Throughout the Day 23% 24% 21% 19% 18% 21%
Table 27: Time of the day accessing internet from office
Time Slot Google Magicbricks Yahoo 99acres Realestates ARU

Sample Base 587 560 374 413 364 3,901
Before 9.00 AM 2% 2% 2% 1% 2% 2%
9.00 AM-12.00 Noon 20% 21% 22% 19% 23% 20%
12.00 Noon - 3.00 PM 18% 20% 22% 21% 18% 20%
3.00 PM-6.00 PM 12% 12% 13% 7% 20% 13%
6.00 PM - 9.00 PM 10% 7% 7% 8% 6% 7%
9.00 PM - 12.00 Midnight 4% 2% 7% 3% 5% 4%
After 12.00 Midnight 1% 0.9% 0.6% 2% 2% 1%
Throughout the Day 32% 35% 27% 40% 25% 32%
Table 28: Duration of internet usage from home
Time Spent Google Magicbricks Yahoo 99acres Realestates ARU

Sample Base 462 494 287 378 261 3,056
Less than 30 Minutes 9% 11% 12% 12% 7% 11%
30 to 60 Minutes 21% 26% 22% 28% 26% 25%
1-2 Hours 35% 36% 38% 38% 39% 35%
2-5 Hours 25% 22% 21% 15% 21% 20%
5-8 Hours 6% 3% 2% 4% 2% 4%
More than 8 Hours 6% 4% 5% 3% 6% 4%
117
Table 29: Duration of internet usage from office

Sample Base 568 550 371 410 349 3,822
30 to 60 Minutes 24% 19% 21% 22% 27% 23%
1-2 Hours 29% 27% 35% 23% 23% 26%
2-5 Hours 18% 18% 16% 21% 16% 18%
5-8 Hours 8% 10% 8% 10% 8% 9%
More than 8 Hours 9% 8% 6% 9% 7% 7%
Table 30: Duration of internet usage during weekdays

Sample Base 721 652 469 494 438 4,623
30 to 60 Minutes 15% 14% 14% 14% 16% 16%
1-2 Hours 31% 28% 33% 30% 37% 31%
2-5 Hours 27% 32% 31% 28% 29% 28%
5-8 Hours 13% 10% 8% 8% 6% 9%
More than 8 Hours 11% 10% 9% 14% 8% 10%
Table 31: Duration of internet usage during weekends

Sample Base 655 603 428 428 385 4,206
30 to 60 Minutes 14% 14% 16% 14% 16% 15%
1-2 Hours 25% 25% 27% 31% 31% 28%
2-5 Hours 26% 30% 23% 25% 24% 25%
5-8 Hours 15% 11% 15% 7% 8% 11%
More than 8 Hours 13% 11% 11% 13% 14% 12%
118
Table 32: Duration of PC usage from home

Sample Base 509 511 308 399 275 3,272
30 to 60 Minutes 17% 19% 14% 20% 21% 19%
1-2 Hours 34% 37% 40% 36% 37% 36%
2-5 Hours 27% 22% 23% 23% 21% 22%
5-8 Hours 9% 5% 8% 4% 7% 8%
More than 8 Hours 8% 6% 7% 4% 9% 7%
Table 33: Duration of PC usage from office

Sample Base 592 580 396 423 364 3,993
30 to 60 Minutes 9% 7% 10% 6% 9% 8%
1-2 Hours 13% 15% 20% 12% 18% 15%
2-5 Hours 20% 22% 23% 25% 18% 21%
5-8 Hours 29% 30% 22% 30% 28% 29%
More than 8 Hours 25% 24% 21% 26% 22% 24%
Table 34: Time spent by internet users on watching TV

Sample Base 703 644 488 483 429 4,593
30 to 60 Minutes 27% 28% 29% 32% 24% 28%
1-2 Hours 41% 41% 40% 44% 47% 44%
2-5 Hours 11% 12% 15% 10% 11% 12%
5-8 Hours 1% 2% 0.7% 0.7% 0.8% 1%
More than 8 Hours 2% 0.0% 0.5% 0.0% 0.6% 0.5%
119
Table 35: Time spent by internet users on reading newspaper

Sample Base 720 665 487 494 442 4,683
30 to 60 Minutes 40% 44% 35% 43% 40% 43%
1-2 Hours 12% 12% 14% 11% 10% 12%
2-5 Hours 0.6% 1% 4% 0.3% 0.7% 1%
5-8 Hours 0.3% 0.0% 0.2% 0.0% 0.0% 0.1%
More than 8 Hours 0.3% 0.0% 0.0% 0.0% 0.7% 0.1%
Table 36: Time spent by internet users on listening to radio

Sample Base 515 473 332 348 301 3,238
30 to 60 Minutes 31% 30% 25% 26% 19% 27%
1-2 Hours 18% 16% 18% 15% 22% 19%
2-5 Hours 6% 5% 8% 5% 4% 5%
5-8 Hours 0.5% 0.8% 4% 0.6% 1% 1%
More than 8 Hours 2% 0.2% 7% 1% 3% 2%
120
Table 37: Professional activities

Sample Base 801 709 537 533 479 5,129
Job Search 98% 87% 99% 90% 99% 95%
Instant messaging 98% 78% 99% 82% 96% 91%
Emailing - work related 84% 90% 82% 90% 88% 88%
Search work related info 51% 61% 52% 67% 48% 55%
Check business/Financial news 27% 52% 29% 51% 32% 39%
Business/prof. networking 29% 39% 30% 39% 29% 34%
Look for Seminar/workshops 29% 27% 27% 31% 30% 29%
Check business travel info. 18% 32% 20% 33% 22% 26%
None of the Above 0.0% 0.5% 0.0% 0.1% 0.0% 0.2%
Table 38: Personal activities

Sample Base 801 709 537 533 479 5,129
Check news 98% 83% 99% 85% 97% 93%
Emailing - personal 87% 92% 90% 92% 86% 89%
Check Sports 97% 72% 98% 77% 98% 89%
Matrimonial search 95% 67% 97% 73% 98% 87%
Astrology 96% 64% 99% 71% 97% 85%
Dating/Friendship 95% 65% 97% 69% 94% 85%
Social networking/communities 95% 65% 94% 67% 89% 83%
Chatting 69% 65% 66% 60% 71% 64%
Search for product information 45% 58% 39% 57% 43% 50%
Share pictures 44% 46% 48% 44% 55% 46%
Check hobby related info 33% 42% 35% 39% 35% 37%
Check health & lifestyle info 31% 42% 35% 38% 34% 36%
Check cinema content 28% 38% 31% 32% 42% 33%
Check personal travel info. 26% 40% 24% 38% 30% 32%
None of the above 0.0% 0.0% 0.0% 0.3% 0.0% 0.0%
121
Table 39: Downloading activities

Sample Base 801 709 537 533 479 5,129
Music 97% 74% 98% 78% 96% 89%
Online games 96% 72% 99% 71% 97% 87%
Mobile contents (ring tones/games) 96% 65% 97% 74% 96% 86%
Educational / Learning material 95% 61% 97% 66% 89% 82%
Screensavers/wallpapers 49% 49% 57% 48% 55% 51%
Movies 38% 37% 40% 32% 43% 36%
Adult content 22% 21% 26% 23% 25% 23%
None of the above 0.5% 4% 0.2% 5% 0.5% 2%
Table 40: E-commerce related activities

Sample Base 801 709 537 533 479 5,129
Check real estate info 100% 100% 100% 100% 100% 100%
Check financial info 96% 75% 96% 80% 94% 88%
E-greetings 62% 69% 61% 58% 67% 64%
Net banking 32% 50% 34% 46% 31% 38%
Book train tickets 30% 36% 31% 36% 35% 35%
Buy non-travel products 20% 44% 22% 45% 21% 31%
Book air tickets 25% 39% 28% 39% 27% 31%
Online bill payment 22% 38% 28% 40% 28% 31%
Online stock trading 16% 28% 17% 29% 14% 21%
Net telephony 17% 15% 13% 17% 23% 18%
Book hotels 10% 9% 15% 11% 16% 12%
None of these 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Table 41: Online shopping
Online Shopping Google Magicbricks Yahoo 99acres Realestates ARU

Sample Base 801 709 537 533 479 5,129
Searched only 35% 23% 32% 20% 31% 28%
Both searched and bought 42% 64% 41% 67% 46% 53%
Neither searched nor bought 23% 13% 27% 13% 22% 19%
122
Table 42: Response to online marketing stimulus
Response Google Magicbricks Yahoo 99acres Realestates ARU

Sample Base 627 619 400 471 378 4,191
Clicked a banner ad 48% 58% 45% 58% 45% 51%
Participated in an online contest 39% 61% 41% 58% 38% 48%
Clicked a sponsored search ad 34% 51% 40% 53% 32% 42%
Bid/Bought in an Online auction 22% 33% 29% 35% 27% 29%
Bought in a special promotion / deal 22% 33% 21% 31% 23% 27%
Clicked a product/service e-mailer 14% 24% 15% 27% 15% 19%
None of the above 27% 14% 30% 13% 26% 22%
Table 43: Blogging activities

Sample Base 801 709 537 533 479 5,129
Check / read blogs at least once a week 29% 32% 29% 32% 28% 29%
Comment on blog post at least once a week 13% 19% 13% 13% 14% 14%
Have a blog site of my own 9% 13% 6% 11% 10% 9%
Check / read blogs less than once a week 4% 6% 6% 6% 4% 5%
Comment on blog post less than once a week 2% 4% 3% 5% 5% 4%
None of the above 64% 57% 63% 59% 62% 61%
Table 44: Member of an online community

Sample Base 801 709 537 533 479 5,129
Member of an online community 46% 50% 50% 51% 44% 46%
123
Table 45: Membership by type of online community

Sample Base 801 709 537 533 479 5,129
Computers & Internet 10% 7% 10% 5% 6% 7%
Alumni & Schools 7% 13% 4% 8% 4% 7%
Romance & Relationships 4% 5% 7% 6% 5% 5%
Business / Professional community 3% 4% 2% 6% 1% 4%
Games 2% 3% 3% 3% 4% 3%
Music 3% 3% 4% 2% 5% 3%
Schools & Education 4% 1% 3% 1% 3% 3%
Arts & Entertainment 2% 2% 2% 3% 2% 2%
Individuals 2% 2% 2% 3% 1% 2%
Cultures & Community 2% 2% 1% 2% 0.4% 2%
Company 2% 0.6% 2% 1% 0.5% 1%
Travel 0.5% 1% 1% 0.9% 0.8% 1%
Science & History 1% 0.6% 3% 1% 1% 1%
Religion & Beliefs 0.9% 0.9% 1% 0.9% 0.1% 0.9%
Health, Wellness & Fitness 0.9% 0.9% 0.2% 0.5% 0.7% 0.9%
Family & Home 0.5% 0.3% 1% 1% 3% 0.9%
Automotive 0.2% 0.0% 0.2% 1% 1% 0.7%
Fashion & Beauty 0.8% 0.3% 0.5% 0.2% 0.3% 0.6%
Recreation & Sports 0.0% 0.0% 0.3% 0.0% 2% 0.4%
Countries & Regional 0.3% 0.4% 0.2% 0.8% 0.0% 0.3%
Hobbies & Crafts 0.2% 0.5% 0.1% 0.1% 0.8% 0.3%
Gay, Lesbian & Bi 0.0% 0.1% 1% 0.1% 0.1% 0.3%
Pets & Animals 0.2% 0.2% 0.5% 0.7% 0.4% 0.3%
Cities & Neighborhoods 0.3% 0.3% 0.2% 0.2% 0.1% 0.2%
Government & Politics 0.0% 0.4% 0.6% 0.5% 0.4% 0.2%
Food, Drink & Wine 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%
Table 46: Usage of other language websites

Sample Base 801 709 537 533 479 5,129
Use other language websites 15% 10% 17% 12% 19% 16%
Use only English websites 85% 90% 83% 88% 81% 84%
124
Table 47: Online activities desired in other languages

Sample Base 801 709 537 533 479 5,129
Email 66% 61% 71% 62% 74% 68%
Chatting 58% 47% 50% 45% 60% 52%
Entertainment 52% 43% 50% 51% 56% 51%
Online news 36% 34% 39% 41% 41% 38%
Search information 37% 36% 40% 37% 35% 38%
Online learning / education 39% 33% 36% 34% 36% 35%
Astrology 27% 24% 24% 31% 28% 29%
Online shopping 22% 25% 23% 30% 23% 24%
Travel related information 19% 21% 23% 22% 20% 22%
Matrimony 17% 16% 19% 18% 20% 19%
Blog 13% 19% 12% 21% 12% 16%
Not Interested 16% 23% 15% 19% 10% 17%
Table 48: Problems faced while surfing the internet
Problems Faced Google Magicbricks Yahoo 99acres Realestates ARU

Sample Base 801 709 537 533 479 5,129
Slow website opening 60% 59% 63% 59% 64% 61%
Virus / spyware 54% 57% 52% 56% 58% 55%
Spam / junk mails 49% 60% 46% 64% 49% 53%
Unsolicited ads/pop-ups 39% 57% 38% 60% 35% 46%
Difficult to connect 34% 30% 41% 26% 39% 34%
Lack of response to queries 32% 32% 33% 29% 32% 30%
Cumbersome navigation 14% 20% 13% 16% 12% 15%
Lack of local language content 11% 7% 15% 9% 9% 11%
Never faced any problem 8% 7% 10% 6% 7% 8%
Others 2% 1% 0.7% 2% 0.4% 1%
125
Table 49: Top of mind unaided recall - all websites

Sample Base 788 693 528 516 469 5,019
Google 51% 32% 21% 33% 25% 31%
Yahoo 23% 26% 56% 23% 31% 29%
Rediff 5% 9% 4% 12% 12% 11%
Orkut 3% 3% 3% 2% 7% 4%
Gmail 2% 5% 2% 4% 2% 3%
Hotmail 3% 3% 1% 1% 0.9% 2%
Indiatimes 0.8% 2% 2% 2% 0.9% 1%
Funmaza 0.0% 0.0% 0.0% 0.0% 0.0% 0.9%
Contest2win 0.8% 0.7% 0.8% 1% 0.0% 0.6%
Sify 1% 0.4% 0.1% 0.5% 0.6% 0.5%
Sharekhan 0.1% 0.3% 0.0% 0.0% 0.0% 0.5%
MSN 0.4% 0.7% 0.4% 1% 0.0% 0.4%
Ebay 0.0% 1% 0.8% 0.9% 0.1% 0.4%
India games 0.0% 0.0% 0.0% 0.0% 4% 0.4%
Moneycontrol 0.0% 0.8% 0.0% 0.9% 0.0% 0.3%
Microsoft 0.2% 0.0% 0.1% 1% 0.1% 0.3%
Santabanta 0.0% 1% 0.2% 0.6% 0.0% 0.3%
Wikipedia 0.0% 0.8% 0.1% 0.9% 0.0% 0.3%
India 0.2% 0.0% 0.3% 0.0% 0.8% 0.3%
You tube 0.1% 0.2% 0.1% 2% 0.0% 0.3%
Naukri 0.2% 0.1% 0.1% 0.4% 0.2% 0.2%
WWE 0.0% 0.0% 0.0% 0.0% 0.4% 0.2%
Espnstar 0.0% 0.1% 0.2% 0.0% 0.6% 0.2%
Howstuffworks 0.0% 0.1% 0.0% 0.0% 1% 0.2%
IRCTC 0.0% 0.0% 0.0% 0.0% 0.0% 0.2%
NDTV 0.0% 0.0% 0.0% 0.6% 0.0% 0.2%
ICICIDirect 0.0% 0.0% 0.0% 1% 0.0% 0.2%
Manoramaonline 0.7% 0.0% 0.0% 0.0% 0.0% 0.2%
Monster 0.3% 0.4% 0.0% 0.0% 0.0% 0.1%
Nokia 0.2% 0.1% 0.3% 0.0% 0.0% 0.1%
ICICIbank 0.0% 0.1% 0.0% 0.0% 0.0% 0.1%
Reliance 0.0% 0.0% 0.0% 0.0% 0.2% 0.1%
BSNL 0.0% 0.0% 0.0% 0.1% 0.0% 0.1%
Cricinfo 0.0% 0.4% 0.0% 0.1% 0.3% 0.1%
Hpindia 0.2% 0.0% 0.0% 0.0% 0.4% 0.1%
Indiafm 0.0% 0.0% 0.5% 0.0% 0.0% 0.1%
Sony 0.0% 0.0% 0.0% 0.6% 0.2% 0.1%
Timesjob 0.0% 0.1% 0.1% 0.1% 0.2% 0.1%
Timesofindia 0.0% 0.2% 0.0% 0.4% 0.0% 0.1%
Ebizel 0.0% 0.0% 0.0% 0.0% 1% 0.1%
Makemytrip 0.0% 0.0% 0.0% 0.1% 0.4% 0.1%
Zapak 0.0% 0.0% 0.2% 0.1% 0.2% 0.1%
Economictimes 0.0% 0.3% 0.0% 0.0% 0.0% 0.1%
Indiabulls 0.0% 0.6% 0.0% 0.0% 0.0% 0.1%
Indiainfoline 0.0% 0.3% 0.0% 0.0% 0.0% 0.1%
Samachar 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%
126
Freshersworld 0.0% 0.0% 0.0% 0.0% 0.5% 0.0%
BBC 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
CBSE 0.0% 0.0% 0.0% 0.1% 0.0% 0.0%
Download 0.0% 0.0% 0.2% 0.0% 0.1% 0.0%
Hi5 0.0% 0.3% 0.0% 0.0% 0.0% 0.0%
NSEindia 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Raaga 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%
Yatra 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
123Greetings 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Amazon 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Bharatmatrimony 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
HDFC 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%
Indiamart 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Indianexpress 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Indianrailways 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Indya 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Shaadi 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
VSNL 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Rcm business 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Mail2 web 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Airtel 0.3% 0.0% 0.0% 0.0% 0.0% 0.0%
Others 8% 11% 6% 10% 11% 10%
127
Table 50: Most used website - all websites

Sample Base 796 704 535 527 474 5,093
Google 51% 34% 19% 33% 25% 30%
Yahoo 22% 18% 57% 22% 25% 27%
Rediff 6% 9% 5% 11% 15% 12%
Orkut 7% 5% 4% 6% 10% 6%
Gmail 4% 6% 2% 4% 3% 4%
Hotmail 3% 2% 1% 1% 1% 2%
Indiatimes 0.1% 2% 0.3% 2% 0.4% 1%
Wikipedia 0.1% 4% 0.1% 0.9% 0.0% 0.8%
Sify 1% 0.5% 0.2% 0.6% 0.1% 0.7%
Moneycontrol 0.0% 1% 0.0% 2% 0.3% 0.6%
MSN 0.5% 0.4% 0.8% 0.8% 0.0% 0.5%
Icicibank 0.0% 2% 0.8% 0.9% 0.0% 0.5%
Ebay 0.1% 0.4% 0.8% 1% 0.2% 0.4%
Naukri 0.2% 0.1% 0.6% 0.4% 0.4% 0.3%
Icicidirect 0.0% 0.1% 0.1% 0.7% 0.5% 0.3%
Santabanta 0.2% 1% 0.0% 0.0% 0.0% 0.2%
Contest2win 0.0% 0.7% 0.0% 0.0% 0.8% 0.2%
Download 0.0% 0.0% 0.0% 0.8% 0.0% 0.2%
Monster 0.3% 0.3% 0.0% 0.2% 0.5% 0.2%
Nseindia 0.0% 0.0% 0.0% 1% 0.5% 0.2%
WWE 0.0% 0.0% 0.0% 0.0% 0.0% 0.2%
Bseindia 0.0% 0.0% 0.0% 0.9% 0.8% 0.2%
Youtube 0.2% 0.4% 0.1% 0.4% 0.0% 0.1%
Espnstar 0.0% 0.0% 0.1% 0.0% 0.0% 0.1%
Sharekhan 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%
Raaga 0.1% 0.0% 0.0% 0.0% 0.1% 0.0%
Timesjob 0.0% 0.0% 0.0% 0.1% 0.1% 0.0%
Others 6% 12% 7% 11% 17% 12%
Table 51: Preferred website for emailing

Sample Base 801 709 537 533 479 5,129
Yahoo 55% 43% 76% 45% 59% 52%
Gmail 25% 30% 8% 28% 16% 21%
Rediff 12% 17% 8% 16% 19% 18%
Hotmail 7% 7% 4% 6% 4% 6%
Sify 0.4% 0.9% 1% 1% 0.9% 1%
Indiatimes 0.2% 2% 0.5% 0.5% 0.6% 0.9%
Sancharnet/BSNL 0.3% 0.5% 3% 1% 0.0% 0.7%
VSNL 0.5% 0.6% 0.2% 0.6% 0.4% 0.5%
Lycos 0.1% 0.0% 0.0% 0.1% 0.0% 0.1%
AOL 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%
128
Table 52: Multiple user shares of email websites

Sample Base 801 709 537 533 479 5,129
Yahoo 92% 91% 96% 92% 93% 91%
Gmail 68% 70% 46% 65% 67% 62%
Rediff 61% 59% 59% 65% 63% 62%
Hotmail 43% 44% 41% 44% 41% 41%
Indiatimes 19% 28% 15% 25% 15% 21%
Sify 14% 14% 20% 16% 10% 16%
Sancharnet/BSNL 7% 6% 9% 7% 9% 8%
VSNL 10% 5% 4% 6% 6% 6%
AOL 5% 3% 4% 5% 1% 3%
Lycos 3% 3% 0.9% 2% 2% 2%
Others 4% 7% 5% 4% 3% 5%
Table 53: No. of email accounts
No. Of Email A/C Google Magicbricks Yahoo 99acres Realestates ARU

Sample Base 801 709 537 533 479 5,129
One 12% 8% 15% 10% 8% 12%
Two 20% 21% 25% 23% 25% 23%
Three 30% 28% 24% 28% 31% 28%
Four 19% 21% 17% 19% 20% 18%
Five or more 19% 23% 19% 20% 17% 19%
Average email ids 3.3 3.4 3.1 3.3 3.3 3.2
Table 54: Preferred website for job search

Sample Base 788 620 530 478 472 4,834
Naukri 22% 40% 24% 49% 38% 35%
Monster 20% 27% 27% 25% 30% 26%
Timesjobs 12% 20% 11% 15% 11% 13%
Google 29% 5% 6% 1% 0.8% 7%
Yahoo 3% 1% 20% 0.3% 0.6% 4%
Rediff 0.9% 0.5% 3% 0.8% 1% 2%
Indiatimes 2% 3% 2% 0.7% 1% 2%
Jobs 1% 0.0% 1% 0.4% 2% 1%
Freshersworld 3% 0.1% 1% 0.1% 1% 1%
Jobsahead 2% 0.7% 0.9% 2% 0.8% 1%
Jobsearch 0.0% 0.8% 0.1% 0.3% 6% 0.8%
Jobstreet 0.3% 0.4% 1% 0.9% 1% 0.7%
Clickjobs 1% 0.4% 0.0% 0.9% 0.2% 0.6%
Jobsindia 0.2% 0.0% 0.2% 0.9% 0.1% 0.2%
Devnetjobs 0.1% 0.0% 0.0% 0.0% 0.3% 0.1%
Others 4% 2% 2% 2% 5% 4%
129
Table 55: Preferred website for mobile content

Sample Base 753 472 515 388 456 4,336
Yahoo 12% 8% 54% 10% 4% 17%
Rediff 5% 15% 9% 11% 9% 13%
Google 52% 4% 4% 2% 2% 12%
Nokia 4% 12% 2% 8% 17% 8%
Indiatimes 4% 6% 4% 15% 4% 7%
Mobile9 3% 7% 2% 5% 9% 4%
Ringtones 1% 2% 1% 4% 10% 4%
Airtel 1% 5% 2% 6% 4% 3%
Hutch 2% 3% 1% 3% 3% 3%
Funmaza 1% 4% 1% 2% 3% 2%
Sify 0.9% 2% 2% 1% 1% 2%
Mobango 2% 2% 0.9% 1% 1% 2%
Zedge 0.3% 1% 2% 3% 0.3% 1%
Sonyericsson 0.8% 0.4% 0.3% 2% 1% 1%
Santabanta 0.6% 2% 0.1% 0.2% 0.3% 0.8%
Games 0.4% 0.9% 1% 2% 1% 0.8%
Cooltoad 0.7% 0.0% 1% 0.7% 2% 0.7%
Motozone 0.1% 0.7% 0.5% 0.4% 0.2% 0.7%
Mobileringtones 0.0% 2% 0.0% 0.1% 1% 0.6%
R World 0.4% 0.6% 0.0% 0.5% 1% 0.6%
Download 0.4% 0.5% 0.4% 2% 0.5% 0.5%
Freeringtones 0.3% 0.7% 0.1% 0.3% 0.5% 0.5%
Mauj 0.0% 0.3% 1% 0.6% 0.1% 0.5%
Papuyaar 0.0% 0.7% 0.9% 0.5% 0.1% 0.5%
MSN 0.0% 0.0% 0.5% 0.0% 0.0% 0.5%
Tagtag 0.3% 0.7% 0.0% 0.8% 1% 0.4%
Samsungmobile 0.6% 0.6% 0.4% 0.0% 0.4% 0.4%
Cellebrum 0.0% 1% 0.0% 0.0% 1% 0.4%
Masti4India 0.1% 0.3% 0.3% 0.6% 0.4% 0.3%
Getjar 0.0% 0.8% 0.4% 0.8% 0.8% 0.3%
Zapak 0.0% 0.6% 0.1% 0.4% 0.2% 0.3%
BSNL 0.0% 1% 0.0% 0.1% 0.2% 0.3%
Idea 0.0% 0.8% 0.0% 0.1% 0.3% 0.2%
Hungama 0.0% 0.8% 0.0% 0.2% 0.0% 0.2%
Indiafm 0.1% 0.5% 0.0% 0.7% 0.2% 0.2%
Raaga 0.2% 0.4% 0.0% 0.0% 0.3% 0.2%
Dotsis 0.1% 0.0% 0.2% 0.0% 0.2% 0.1%
Apniisp 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%
Others 7% 12% 6% 17% 19% 13%
130
Table 56: Preferred website for sports

Sample Base 750 491 514 395 428 4,348
Espnstarsports 14% 35% 17% 33% 36% 26%
Yahoo 7% 4% 58% 5% 4% 14%
Google 52% 3% 4% 2% 2% 12%
Cricinfo 6% 15% 3% 17% 12% 9%
Rediff 2% 11% 4% 5% 2% 9%
Sports 4% 2% 0.8% 4% 24% 6%
Indiatimes 2% 3% 2% 5% 3% 4%
NDTV 1% 2% 0.5% 2% 2% 3%
Sify 1% 2% 1% 5% 0.6% 2%
Tensports 0.9% 4% 2% 0.8% 1% 2%
Cricketnext 0.7% 2% 1% 4% 0.5% 1%
MSN 0.5% 3% 0.3% 1% 0.1% 1%
WWE 1% 2% 2% 0.7% 3% 1%
Timesofindia 0.3% 4% 0.0% 0.5% 0.9% 0.8%
CNN 0.1% 0.1% 0.3% 0.7% 0.1% 0.6%
BBC Sports 0.0% 0.7% 0.4% 0.9% 0.7% 0.5%
Khel 0.0% 0.6% 0.3% 0.2% 2% 0.5%
Iccworldcup 0.7% 0.7% 0.3% 0.0% 1% 0.5%
DD Sports 0.0% 0.8% 0.0% 1% 0.3% 0.5%
Cricbuzz 0.2% 0.1% 0.0% 0.7% 0.0% 0.2%
Zeesports 0.0% 0.4% 0.1% 0.4% 0.2% 0.2%
Others 6% 7% 4% 10% 6% 8%
131
Table 57: Preferred website for travel products

Sample Base 760 578 513 439 417 4,538
Yatra 7% 22% 21% 18% 14% 15%
Makemytrip 5% 27% 6% 27% 12% 15%
Google 58% 4% 2% 4% 3% 14%
Yahoo 5% 2% 52% 1% 3% 11%
IRCTC 5% 12% 5% 16% 14% 11%
Rediff 2% 4% 4% 2% 1% 6%
Indiatimes 0.7% 3% 2% 3% 0.9% 3%
Travel 2% 1% 0.1% 0.7% 16% 3%
Travelguru 1% 5% 0.3% 3% 0.7% 2%
Airdeccan 0.9% 3% 0.3% 2% 2% 1%
Cleartrip 0.9% 2% 0.0% 4% 0.6% 1%
Airindia 0.4% 0.7% 0.1% 1% 6% 1%
Sify 0.8% 0.7% 0.7% 0.2% 0.1% 1%
Jetairways 0.9% 2% 0.9% 0.8% 2% 0.9%
MSN 2% 0.0% 0.4% 0.0% 0.4% 0.9%
Travel India 0.0% 1% 0.6% 0.7% 2% 0.8%
Rajtravels 0.2% 0.5% 0.7% 1% 0.8% 0.7%
Tours 0.6% 0.4% 0.0% 0.0% 3% 0.6%
Goair 0.2% 0.8% 0.0% 0.5% 0.1% 0.5%
Spicejet 0.4% 0.2% 0.3% 0.1% 0.3% 0.3%
Indiatravels 0.5% 0.7% 0.0% 0.4% 0.8% 0.3%
Incredibleindia 0.4% 0.0% 0.0% 1% 0.1% 0.3%
Indianairlines 0.1% 0.3% 0.2% 0.1% 0.0% 0.2%
Hotels 0.1% 0.0% 0.0% 0.0% 2% 0.2%
Flykingfisher 0.3% 0.0% 0.0% 1% 0.0% 0.2%
Travelocity 0.0% 0.5% 0.0% 0.5% 0.9% 0.2%
KSRTC 0.3% 0.1% 0.3% 0.0% 0.1% 0.2%
Thomascook 0.0% 0.4% 0.2% 0.1% 0.2% 0.2%
Sitatours 0.0% 0.1% 0.0% 0.6% 0.0% 0.1%
Airsahara 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Others 4% 7% 4% 13% 15% 9%
132
Table 58: Preferred website for matrimony

Sample Base 756 486 517 384 469 4,424
Shaadi 19% 40% 19% 48% 34% 27%
Bharatmatrimony 17% 32% 19% 28% 21% 25%
Google 40% 0.5% 0.5% 0.2% 0.0% 8%
Yahoo 3% 0.7% 42% 0.5% 0.9% 7%
Matrimony 5% 4% 2% 0.7% 18% 5%
Jeevansaathi 3% 6% 5% 6% 7% 5%
Rediff 1% 2% 2% 0.3% 1% 4%
Tamilmatrimony 2% 2% 2% 4% 6% 3%
Simplymarry 0.5% 6% 0.5% 5% 2% 3%
Matrimonial 2% 2% 3% 0.6% 3% 2%
Indiatimes 0.7% 0.1% 0.3% 1% 0.5% 1%
Telugumatrimony 0.6% 0.4% 0.3% 0.8% 2% 1%
Indiamatrimony 0.1% 0.0% 0.2% 0.9% 0.2% 1%
Keralamatrimony 0.3% 0.1% 1% 0.0% 0.6% 0.7%
MSN 2% 0.0% 0.2% 0.0% 0.0% 0.7%
Sify 0.8% 0.8% 0.0% 0.0% 0.0% 0.6%
Indianmatrimony 0.1% 0.0% 0.0% 0.0% 0.1% 0.3%
Oriyamatrimony 0.0% 0.0% 1% 1% 0.0% 0.3%
Punjabmatrimony 0.0% 0.6% 0.6% 0.0% 0.0% 0.2%
Bengalimatrimony 0.0% 0.1% 0.1% 0.7% 0.6% 0.2%
Matchmaker 0.1% 0.1% 0.0% 0.0% 0.4% 0.1%
Marathimatrimony 0.1% 0.0% 0.3% 0.0% 0.0% 0.1%
Hindimatrimony 0.0% 0.0% 0.0% 0.3% 0.0% 0.1%
Gujuratimatrimony 0.0% 0.3% 0.0% 0.0% 0.0% 0.1%
Agarwal2Agarwal 0.0% 0.5% 0.0% 0.0% 0.0% 0.1%
Urdumatrimony 0.0% 0.0% 0.3% 0.0% 0.0% 0.0%
Sindhimatrimony 0.0% 0.0% 0.0% 0.0% 0.4% 0.0%
Others 3% 3% 2% 1% 3% 4%
133
Table 59: Preferred website for financial news/info

Sample Base 758 514 515 410 388 4,367
Google 69% 4% 4% 5% 3% 17%
Yahoo 6% 5% 68% 4% 5% 15%
Moneycontrol/CNBC 3% 26% 2% 15% 4% 10%
Rediff 4% 3% 6% 2% 3% 7%
ICICI Direct/ICICI Bank 2% 6% 3% 9% 8% 6%
Sharekhan 1% 9% 3% 6% 1% 4%
Indiatimes 2% 5% 2% 4% 2% 4%
NDTV/NDTVprofit 2% 4% 2% 5% 4% 4%
Stockmarket 1% 0.4% 0.1% 2% 8% 3%
Economictimes 0.5% 4% 0.6% 7% 2% 3%
Sify 0.7% 2% 2% 1% 0.1% 2%
Financialnews 0.0% 0.0% 0.7% 0.3% 14% 2%
CNN 0.3% 1% 1% 3% 7% 1%
Timesofindia 0.2% 5% 0.1% 2% 2% 1%
Indiabulls 0.2% 1% 0.0% 2% 0.2% 1%
MSN 0.3% 2% 0.7% 0.4% 0.0% 1%
NSE 0.2% 1% 1% 3% 0.4% 1%
BBC 0.6% 0.4% 0.1% 2% 0.9% 1%
Business 0.2% 0.6% 0.1% 0.5% 4% 0.9%
Financialexpress 0.0% 0.6% 0.0% 0.8% 5% 0.8%
Zeebusiness 0.4% 2% 0.1% 0.9% 0.9% 0.8%
Efinancialnews 0.0% 1% 0.0% 2% 3% 0.7%
HDFC 0.7% 0.6% 0.1% 0.6% 0.0% 0.5%
Indiainfoline 0.0% 0.8% 0.0% 1% 0.3% 0.5%
Ibnlive 0.0% 0.1% 0.5% 1% 0.9% 0.5%
Manoramaonline 0.0% 0.0% 0.0% 0.0% 0.0% 0.5%
Valueresearch 0.0% 0.7% 0.0% 0.9% 0.0% 0.3%
Kotaksecurities 0.3% 0.6% 0.2% 0.3% 0.1% 0.2%
Equitymaster 0.3% 0.6% 0.0% 0.4% 0.4% 0.2%
Karvey 0.1% 0.1% 0.1% 0.0% 0.0% 0.2%
Reliancemoney 0.0% 0.2% 0.0% 0.0% 0.3% 0.1%
Capitalmarket 0.1% 0.1% 0.0% 0.5% 0.0% 0.1%
5Paisa 0.0% 0.2% 0.0% 0.6% 0.1% 0.1%
Others 5% 14% 3% 20% 20% 12%
134
Table 60: Preferred website for cinema

Sample Base 761 493 521 376 459 4,381
Yahoo 4% 10% 58% 2% 5% 14%
Google 54% 5% 4% 1% 0.0% 12%
Rediff 1% 3% 3% 4% 2% 6%
Cinema 2% 2% 0.6% 3% 23% 5%
PVR Cinemas 3% 11% 2% 6% 3% 5%
Bollywood 3% 5% 0.8% 6% 7% 5%
Movies 2% 2% 2% 3% 7% 4%
Indiafm 1% 6% 3% 3% 4% 3%
Indiatimes 0.4% 4% 2% 3% 0.9% 3%
Sify 2% 4% 0.8% 2% 2% 3%
Santabanta 2% 3% 2% 4% 2% 3%
Tamilcinemas 2% 0.9% 0.6% 6% 3% 2%
Idlebrain 1% 1% 1% 2% 2% 1%
Indiaglitz 0.7% 3% 0.1% 2% 2% 1%
Zeecinemas 0.0% 2% 0.7% 0.7% 1% 1%
Funcinemas 0.6% 2% 0.7% 5% 2% 1%
Raaga 0.8% 0.5% 0.6% 0.3% 0.9% 1%
Inox 0.2% 3% 0.5% 3% 0.2% 1%
Indiancinema 0.4% 0.8% 0.0% 0.7% 5% 1%
MSN 3% 2% 0.6% 1% 0.0% 1%
Imdb 3% 0.8% 2% 0.8% 0.0% 1%
Youtube 1% 0.8% 0.2% 2% 1% 0.9%
Thecinema 0.1% 2% 0.5% 3% 0.0% 0.9%
Satyamcinema 1% 1% 0.2% 3% 0.9% 0.9%
Adlabs 0.5% 1% 0.3% 3% 0.1% 0.8%
Indya 0.5% 0.9% 0.9% 0.6% 0.7% 0.8%
Cinemax 0.7% 0.9% 0.1% 2% 0.0% 0.8%
Andhravilas 0.0% 0.1% 0.6% 0.0% 0.1% 0.8%
Teluguone 0.1% 0.0% 0.0% 1% 0.9% 0.6%
NDTV 0.0% 0.0% 0.1% 2% 0.6% 0.6%
Hollywood 0.0% 0.9% 0.2% 1% 0.4% 0.5%
Timesofindia 0.1% 3% 0.0% 0.9% 0.2% 0.5%
Galatta 0.0% 0.5% 0.1% 0.9% 0.8% 0.4%
Filmfare 0.4% 0.3% 0.1% 0.9% 1% 0.4%
Starmovies 0.3% 0.0% 1% 0.0% 0.8% 0.4%
Malayalamcinema 0.5% 0.0% 0.0% 0.6% 0.5% 0.4%
Chitraloka 0.1% 2% 0.0% 1% 0.0% 0.4%
Musicindiaonline 0.0% 0.0% 0.1% 2% 0.1% 0.3%
Cinesouth 0.5% 0.0% 0.0% 0.1% 0.6% 0.3%
Smashits 0.1% 0.0% 0.3% 0.3% 0.9% 0.3%
Prasad2 0.0% 0.7% 0.7% 0.6% 0.0% 0.3%
Yashrajfilms 0.0% 0.3% 0.1% 0.0% 0.1% 0.2%
Funmala 0.0% 0.0% 0.8% 0.0% 0.0% 0.2%
Sonypictures 0.2% 0.0% 0.3% 0.0% 0.3% 0.2%
Glamsham 0.1% 0.1% 0.0% 0.1% 0.0% 0.0%
Others 8% 15% 8% 18% 19% 14%
135
Table 61: Preferred website for online share/stock trading

Sample Base 60 184 35 145 53 805
ICICI Direct 28% 37% 43% 30% 41% 33%
Sherkhan 24% 28% 13% 30% 26% 26%
Indiabulls 0.8% 7% 0.4% 8% 1% 7%
BSE 0.3% 0.6% 0.0% 4% 4% 4%
5Paisa 1% 2% 15% 4% 3% 3%
Kotaksecurities 5% 5% 0.0% 1% 3% 3%
Religare 0.0% 3% 0.0% 5% 0.0% 2%
NSE 2% 0.1% 0.7% 2% 2% 2%
hdfcsec 0.9% 3% 0.0% 2% 0.0% 2%
Reliancemoney 0.0% 2% 0.0% 3% 0.9% 1%
Geojit 1% 0.0% 0.0% 0.5% 2% 1%
Karvy 0.0% 1% 0.0% 0.0% 0.0% 0.4%
Angeltrade 0.0% 0.2% 0.0% 1% 0.0% 0.3%
Others 38% 10% 27% 10% 17% 14%
136
Table 62: Preferred website for games

Sample Base 752 503 522 375 442 4,306
Yahoo 12% 17% 54% 19% 9% 21%
Zapak 11% 24% 9% 16% 9% 13%
Google 51% 0.9% 3% 3% 1% 13%
Games 2% 4% 0.9% 9% 26% 7%
Rediff 0.6% 1% 4% 1% 0.2% 4%
Miniclip 2% 8% 1% 6% 4% 3%
Contest2Win 0.6% 5% 7% 2% 4% 3%
Indiagames 0.3% 2% 2% 3% 7% 3%
MSN 3% 0.2% 1% 2% 2% 2%
Indiatimes 0.1% 1% 0.2% 4% 1% 2%
Onlinegames 3% 0.8% 0.9% 2% 5% 2%
Download 2% 1% 1% 2% 2% 1%
Cricinfo 0.3% 3% 0.0% 4% 2% 1%
Sify 0.7% 0.6% 0.1% 2% 0.5% 1%
Freeonlinegames 0.6% 1% 1% 0.6% 1% 0.8%
Easports 0.4% 2% 0.4% 0.7% 0.9% 0.7%
Bigfishgames 0.2% 1% 0.0% 0.8% 0.0% 0.5%
Funtoosh 0.2% 0.0% 2% 0.0% 0.0% 0.5%
Gamehouse 0.0% 0.2% 0.1% 0.0% 0.6% 0.5%
Games2win 0.0% 0.5% 0.2% 1% 0.3% 0.4%
Freegames 0.2% 0.8% 0.2% 1% 0.9% 0.4%
Funmaza 0.1% 0.0% 0.6% 0.0% 0.5% 0.4%
Sports 0.3% 0.3% 0.0% 0.9% 1% 0.4%
Stickcricket 0.6% 0.6% 0.0% 0.0% 0.2% 0.4%
Santabanta 0.7% 1% 0.1% 0.0% 0.2% 0.4%
Cartoonnetwork 0.6% 0.8% 0.3% 0.0% 0.0% 0.3%
Hungama 0.3% 0.0% 0.3% 0.0% 0.1% 0.3%
Gamesonline 0.1% 0.2% 0.1% 1% 0.7% 0.3%
Playgames 0.1% 0.9% 0.0% 0.0% 0.0% 0.3%
Gamesworld 0.3% 0.0% 0.0% 0.0% 1% 0.3%
Gamezone 0.2% 0.1% 0.0% 0.6% 0.9% 0.3%
Realarcade 0.3% 0.1% 0.0% 0.0% 0.8% 0.2%
Gamespot 0.0% 0.0% 0.3% 2% 0.0% 0.2%
Toondisneyindia 0.2% 0.0% 0.4% 0.7% 0.1% 0.2%
Arcade 0.1% 1% 0.0% 0.0% 0.3% 0.2%
Others 8% 21% 9% 17% 18% 15%
137
Table 63: Preferred website for online shopping

Sample Base 762 570 516 432 446 4,573
Ebay 17% 39% 25% 41% 38% 29%
Rediff 11% 23% 17% 26% 14% 22%
Google 51% 2% 2% 2% 2% 12%
Yahoo 4% 2% 50% 2% 3% 10%
Indiatimes 2% 11% 2% 10% 3% 6%
Futurebazaar 4% 9% 2% 8% 9% 6%
Shopping 1% 2% 0.0% 1% 9% 3%
Sify 2% 1% 0.3% 0.6% 1% 2%
Onlineshopping 0.2% 0.0% 0.1% 0.6% 8% 1%
Indiaplaza 0.5% 2% 0.0% 0.6% 0.5% 1%
MSN 3% 0.0% 0.8% 0.2% 0.0% 1%
Amazon 2% 0.8% 0.0% 0.5% 0.3% 0.8%
Timesofindia 0.0% 3% 0.0% 0.1% 0.0% 0.4%
Others 3% 6% 1% 7% 14% 6%
138
Table 64: Preferred website for online news

Sample Base 766 590 523 446 387 4,605
Yahoo 12% 4% 55% 6% 2% 14%
Google 48% 4% 3% 5% 2% 11%
NDTV 5% 15% 3% 21% 17% 11%
Rediff 4% 14% 5% 8% 3% 10%
Indiatimes 5% 8% 4% 10% 5% 7%
Aajtak 3% 7% 2% 5% 9% 6%
BBC 2% 7% 2% 6% 11% 4%
MSN 4% 2% 7% 2% 1% 3%
Timesofindia 3% 7% 3% 2% 4% 3%
CNN 1% 3% 4% 5% 5% 3%
Ibnlive 0.3% 4% 0.6% 5% 3% 2%
Sify 1% 2% 0.5% 1% 0.3% 2%
Manoramaonline 1% 0.1% 2% 0.4% 4% 2%
Thehindu 1% 1% 0.4% 2% 2% 2%
Eenadu 0.5% 0.3% 2% 1% 2% 2%
Zeenews 1% 3% 1% 2% 2% 2%
Jagran 0.4% 1% 1% 2% 0.9% 1%
CNBC 0.1% 1% 0.3% 2% 1% 1%
TV9 0.1% 0.6% 0.0% 0.0% 4% 0.8%
Starnews 0.9% 0.7% 0.1% 1% 2% 0.7%
DD News 0.2% 0.8% 0.1% 1% 0.9% 0.7%
Times 0.1% 2% 0.5% 0.4% 0.6% 0.7%
Hindustantimes 0.2% 1% 0.0% 0.6% 1% 0.6%
Dinamalar 0.3% 0.4% 0.0% 0.9% 1% 0.5%
Moneycontrol 0.1% 2% 0.0% 2% 0.2% 0.5%
Economictimes 0.1% 0.2% 0.0% 2% 0.7% 0.4%
Hinduonnet 0.3% 0.4% 0.0% 1% 0.0% 0.3%
Esakal 0.3% 0.2% 0.4% 0.0% 0.5% 0.3%
Midday 0.1% 0.7% 0.0% 0.0% 0.0% 0.2%
Webduniya 0.0% 0.1% 0.0% 0.0% 0.4% 0.1%
Others 5% 8% 3% 7% 14% 7%
139
Table 65: Preferred website for friendship/dating

Sample Base 751 479 522 375 451 4,324
Orkut 18% 36% 18% 32% 31% 25%
Yahoo 19% 18% 65% 17% 15% 25%
Google 45% 2% 0.8% 3% 4% 12%
Rediff 3% 6% 5% 5% 4% 8%
Date 2% 3% 0.1% 7% 14% 3%
Fropper 0.7% 8% 2% 6% 2% 3%
Indiatimes 0.3% 4% 0.4% 5% 0.7% 2%
Friends 0.2% 1% 0.2% 2% 3% 2%
Friendfinder 0.9% 2% 0.7% 2% 3% 2%
Adultfriendfinder 0.5% 2% 0.0% 4% 2% 2%
MSN 3% 0.2% 0.8% 0.3% 0.6% 1%
Hi5 0.7% 3% 2% 1% 0.4% 1%
Friendship 0.6% 0.0% 0.1% 0.8% 5% 1%
Sify 0.2% 1% 0.0% 0.0% 0.0% 0.8%
Tagged 0.6% 1% 0.7% 0.0% 2% 0.6%
Batchmates 0.0% 1% 0.0% 0.6% 0.0% 0.4%
Desimartini 0.0% 0.4% 0.2% 1% 0.1% 0.3%
Friendster 0.3% 0.4% 0.0% 0.0% 0.1% 0.1%
Match 0.0% 0.1% 0.0% 0.0% 0.0% 0.1%
Others 5% 11% 5% 15% 15% 10%
140
Table 66: Preferred website for music

Sample Base 770 519 521 408 446 4,459
Raaga 14% 24% 12% 28% 30% 19%
Yahoo 6% 8% 45% 7% 3% 13%
Google 45% 2% 5% 0.4% 0.0% 10%
Music 2% 3% 0.4% 2% 19% 5%
Rediff 0.8% 1% 2% 2% 2% 5%
Musicindiaonline 3% 2% 1% 6% 2% 4%
Cooltoad 5% 5% 1% 6% 3% 3%
Mp3 2% 3% 0.9% 3% 0.6% 2%
Tamilsongs 0.9% 1% 1% 0.9% 2% 2%
Indiatimes 0.2% 2% 0.3% 4% 0.0% 2%
Sify 0.6% 2% 0.1% 2% 0.6% 2%
Papuyaar 0.2% 3% 1% 2% 1% 1%
Mtv 0.4% 2% 0.5% 3% 2% 1%
Smashits 1% 2% 0.7% 2% 0.4% 1%
Emusic 0.1% 0.8% 6% 0.0% 0.6% 1%
Youtube 1% 0.5% 0.7% 2% 1% 1%
Bollywoodmusic 0.1% 2% 2% 1% 2% 1%
Songs 1% 2% 1% 0.8% 1% 1%
Indiafm 0.7% 2% 3% 0.4% 0.7% 1%
Livewire 0.3% 1% 0.0% 2% 2% 0.9%
Okesite 1% 0.5% 0.4% 0.0% 0.8% 0.9%
Dishant 1% 0.2% 0.2% 2% 2% 0.8%
Musiconline 0.2% 0.6% 0.5% 0.8% 2% 0.8%
MSN 0.6% 0.1% 0.6% 0.5% 0.0% 0.8%
Apniisp 0.7% 0.6% 1% 0.3% 0.0% 0.7%
Pz10 0.0% 2% 0.0% 2% 1% 0.7%
Indianmusic 0.7% 0.1% 0.0% 0.0% 2% 0.7%
Realplayer 0.0% 2% 0.0% 0.9% 0.2% 0.6%
Andhravilas 0.0% 0.1% 0.3% 0.2% 0.0% 0.5%
Bollyexpress 0.2% 0.9% 1% 0.4% 0.4% 0.5%
123music 0.0% 0.5% 0.3% 0.9% 0.6% 0.5%
Funmaza 0.3% 0.0% 0.1% 0.3% 0.9% 0.5%
Downloads 0.0% 0.3% 0.3% 0.9% 0.1% 0.5%
Timesmusic 0.0% 4% 0.0% 0.1% 0.3% 0.5%
Itunes 0.0% 0.0% 0.3% 2% 0.3% 0.5%
Mag4U 0.0% 0.3% 0.7% 1% 0.0% 0.4%
Telgusongs 0.3% 0.1% 0.0% 0.0% 0.9% 0.4%
Musicworld 0.0% 0.7% 0.3% 0.5% 1% 0.4%
Bollyfm 0.0% 1% 0.2% 0.2% 0.1% 0.3%
Tamilmp3world 0.1% 0.1% 0.2% 0.5% 0.9% 0.3%
Radiomirchi 0.3% 0.8% 0.0% 0.4% 0.0% 0.3%
Musicmazaa 0.1% 0.2% 0.3% 0.0% 0.5% 0.3%
Sonymusic 0.1% 0.6% 0.5% 0.0% 0.0% 0.2%
Desimusic 0.2% 0.0% 0.3% 0.0% 0.3% 0.1%
Desiweb 0.1% 0.5% 0.2% 0.0% 0.0% 0.1%
Others 9% 16% 7% 14% 12% 12%
141
Table 67: Preferred info search engine - local language

Sample Base 681 339 186 269 265 2,674
Google 90% 73% 78% 69% 70% 75%
Manoramaonline 2% 0.0% 2% 3% 2% 2%
Guruji 3% 3% 1% 2% 2% 2%
Webduniya 0.2% 4% 2% 2% 0.6% 1%
Khoj 0.6% 2% 0.0% 2% 2% 1%
MSN 3% 0.0% 2% 0.0% 0.0% 1%
Eenadu 0.3% 2% 3% 0.1% 0.6% 1%
Webulagam 0.4% 0.6% 1% 0.9% 2% 0.8%
Kerala 0.1% 0.6% 0.0% 0.0% 0.0% 0.7%
Chennaionline 0.1% 0.2% 0.0% 2% 2% 0.6%
Jagran 0.4% 0.5% 0.7% 2% 0.1% 0.5%
Others 2% 16% 11% 19% 20% 14%
Table 68: Preferred info search engine - English

Sample Base 773 547 511 418 435 4,470
Google 89% 87% 38% 81% 59% 70%
Yahoo 5% 3% 54% 5% 6% 13%
English 0.2% 1% 1% 2% 22% 4%
Rediff 0.7% 1% 2% 2% 1% 4%
MSN 2% 0.1% 3% 1% 1% 1%
Wikipedia 0.8% 0.2% 0.1% 3% 0.8% 0.9%
Indiatimes 0.2% 0.1% 0.0% 0.4% 0.4% 0.8%
Dictionary 0.4% 1% 0.1% 0.6% 1% 0.6%
Sify 0.0% 0.2% 0.1% 0.1% 0.0% 0.6%
Timesofindia 0.1% 2% 0.0% 0.5% 0.5% 0.5%
Altavista 0.5% 0.2% 0.0% 0.2% 0.7% 0.4%
BBC 0.1% 0.0% 0.0% 2% 0.1% 0.3%
Others 0.8% 3% 2% 4% 7% 4%
142
Table 69: Preferred website for instant messaging

Sample Base 774 559 527 436 410 4,536
Yahoo 40% 61% 87% 66% 69% 59%
Google Talk 45% 12% 7% 11% 7% 16%
Rediffbol 4% 7% 3% 9% 10% 11%
MSN 5% 9% 1% 7% 5% 6%
Meebo 3% 2% 0.0% 2% 3% 2%
Orkut 2% 0.6% 0.4% 1% 2% 2%
Indiatimes 0.1% 0.4% 0.3% 0.6% 0.1% 0.7%
Skype 0.0% 2% 0.0% 1% 0.1% 0.6%
AIM 0.0% 0.4% 0.0% 0.2% 1% 0.3%
Others 0.9% 7% 0.8% 1% 3% 4%
Table 70: Preferred website for social networking/communities

Sample Base 733 435 473 328 317 3,358
Orkut 86% 68% 22% 61% 40% 56%
Yahoo 7% 9% 67% 17% 6% 20%
MSN 3% 1% 2% 2% 0.8% 2%
Friends 0.0% 0.1% 0.3% 2% 0.3% 2%
Communities 1% 0.2% 0.7% 0.1% 9% 2%
Hi5 0.4% 1% 0.6% 0.2% 0.7% 0.7%
Myspace 0.3% 0.2% 0.0% 0.6% 4% 0.7%
Tagged 0.0% 0.4% 0.6% 0.7% 0.1% 0.4%
Fropper 0.0% 0.2% 0.1% 0.6% 0.0% 0.4%
Bharatstudent 0.0% 0.2% 0.0% 0.7% 1% 0.4%
Ryze 0.0% 0.1% 0.0% 1% 0.0% 0.3%
Linkedin 0.2% 2% 0.0% 0.0% 0.0% 0.3%
Others 3% 18% 7% 15% 38% 15%
143
Table 71: Preferred website for astrology

Sample Base 756 465 529 373 456 4,342
Yahoo 12% 11% 74% 17% 5% 22%
Astrology 8% 19% 4% 23% 59% 18%
Google 60% 6% 4% 2% 1% 14%
Rediff 4% 11% 5% 9% 3% 11%
Indiatimes astrospeak 4% 10% 2% 18% 5% 7%
Sify 1% 3% 0.4% 3% 1% 3%
Sarafreder 0.5% 3% 0.5% 1% 2% 3%
MSN 4% 2% 2% 3% 0.4% 2%
Horoscope 0.3% 1% 0.0% 3% 3% 1%
Astrolife 0.3% 3% 0.0% 0.9% 2% 1%
Astrogyan 0.0% 2% 0.5% 0.7% 0.9% 0.9%
Ivillage 0.6% 2% 0.0% 0.6% 0.0% 0.8%
Indianastrology 0.1% 0.2% 0.0% 1% 3% 0.8%
Astroyogi 0.5% 1% 0.0% 0.3% 0.5% 0.7%
Timesofindia 0.1% 4% 0.0% 0.2% 0.2% 0.7%
Santabanta 0.1% 0.0% 0.7% 2% 0.6% 0.5%
Bejandaruwalla 0.1% 2% 0.1% 0.1% 0.4% 0.5%
Indya 0.0% 0.8% 0.0% 0.0% 1% 0.5%
Manoramaonline 0.0% 0.4% 0.0% 0.0% 0.0% 0.5%
Webduniya 0.6% 1% 0.3% 0.3% 0.1% 0.4%
Paramdhaam 0.2% 0.1% 0.1% 1% 1% 0.4%
Astroindia 0.0% 1% 0.0% 0.1% 0.5% 0.4%
Astrologyzone 0.2% 0.1% 0.0% 0.6% 2% 0.4%
Astrocenter 0.3% 1% 0.3% 0.1% 0.0% 0.3%
Ganeshaspeaks 0.0% 0.3% 0.3% 0.7% 0.0% 0.3%
Cyberastro 0.0% 1% 0.0% 1% 0.0% 0.3%
Webulagam 0.0% 0.4% 0.8% 0.0% 0.0% 0.2%
Tarot 0.3% 0.6% 0.0% 0.0% 0.4% 0.2%
Astroworld 0.0% 0.2% 0.0% 0.6% 0.3% 0.2%
Kundli 0.1% 1% 0.0% 0.0% 0.7% 0.2%
Jagran 0.0% 0.2% 0.1% 0.0% 0.0% 0.2%
Others 4% 10% 5% 10% 7% 8%
144
Table 72: Preferred website for online learning/education

Sample Base 754 428 509 343 409 4,107
Google 74% 25% 20% 24% 13% 33%
Yahoo 3% 4% 57% 8% 4% 13%
Rediff 1% 5% 3% 1% 2% 6%
Education 1% 6% 0.3% 2% 17% 4%
Wikipedia 0.8% 10% 2% 5% 3% 4%
Onlinelearning 0.0% 1% 0.6% 4% 10% 2%
Indiatimes 0.9% 2% 1% 2% 0.7% 2%
MSN 3% 0.2% 2% 0.3% 0.1% 2%
IGNOU 0.3% 3% 0.3% 2% 2% 1%
Ebizel 0.9% 2% 0.0% 4% 3% 1%
CBSE 0.1% 1% 0.4% 0.3% 0.5% 1%
W3schools 3% 0.8% 0.3% 2% 0.2% 1%
Onlineeducation 0.0% 1% 0.1% 0.4% 8% 1%
Annauniversity 0.5% 0.5% 0.0% 0.1% 2% 1%
ICFAI 0.2% 1% 0.8% 2% 0.8% 0.9%
Microsoft 0.5% 2% 0.2% 0.1% 0.3% 0.7%
Gurukul 0.1% 0.8% 1% 0.7% 0.7% 0.6%
Howstuffworks 1% 0.1% 0.0% 2% 2% 0.5%
BBC 0.0% 0.7% 0.0% 0.0% 0.4% 0.5%
Pubmed 0.3% 0.4% 1% 0.0% 0.0% 0.4%
ICAI 0.1% 0.7% 0.4% 0.6% 0.0% 0.4%
Dewsoftoverseas 0.4% 0.5% 0.4% 2% 0.4% 0.4%
Britishcouncil 0.0% 0.2% 0.7% 2% 0.0% 0.4%
Answers 0.2% 0.1% 0.3% 0.0% 0.1% 0.4%
Learning 0.5% 0.0% 0.0% 1% 0.3% 0.3%
Worldwidelearn 0.0% 1% 0.0% 0.4% 1% 0.3%
English 0.1% 0.4% 0.0% 0.0% 2% 0.3%
Freshersworld 0.3% 0.3% 0.0% 0.0% 0.2% 0.2%
Symbiosis 0.0% 0.4% 0.0% 2% 0.0% 0.2%
NCERT 0.1% 0.3% 0.1% 0.2% 0.2% 0.2%
Mit.edu 0.3% 0.3% 0.0% 0.0% 0.0% 0.2%
Goiit 0.0% 0.0% 0.4% 0.0% 0.1% 0.1%
Others 8% 30% 8% 35% 28% 21%
145
Table 73: Preferred blog sites

Sample Base 163 164 111 121 110 1,113
Google 55% 21% 8% 20% 12% 24%
Yahoo 19% 13% 36% 14% 16% 21%
Rediff 10% 12% 4% 11% 7% 10%
Blogger 2% 11% 5% 14% 16% 10%
Ibibo 2% 19% 10% 13% 7% 9%
Blogspot 2% 11% 4% 17% 9% 9%
Tagged 0.0% 0.1% 24% 0.1% 0.4% 3%
Hi5 2% 0.0% 3% 0.0% 17% 3%
Indiatimes 1% 5% 0.3% 5% 0.6% 3%
Debonairblog 3% 1% 0.0% 0.6% 2% 2%
Mylot 3% 0.6% 0.0% 0.0% 2% 1%
MSN 0.9% 0.0% 1% 0.0% 1% 0.8%
Sulekha 0.0% 2% 1% 0.2% 0.0% 0.7%
Mouthshut 0.1% 0.3% 0.1% 2% 1% 0.6%
Myspace 0.9% 1% 0.0% 0.0% 0.0% 0.6%
Youtube 0.0% 0.4% 1% 0.0% 0.1% 0.5%
TimesofIndia 0.0% 0.2% 0.0% 0.2% 0.0% 0.3%
Monster 0.0% 0.0% 0.1% 0.0% 0.0% 0.3%
Fropper 0.1% 0.0% 0.2% 0.2% 0.0% 0.2%
Others 0.8% 3% 2% 3% 10% 2%
146
Table 74: Other language preferred for local language content

Sample Base 95 66 86 70 67 693
Hindi 18% 35% 21% 21% 16% 19%
Tamil 16% 15% 17% 15% 20% 17%
Telugu 27% 9% 12% 10% 9% 14%
Malayalam 17% 1% 12% 10% 20% 14%
Marathi 9% 16% 7% 12% 9% 11%
Kannada 6% 6% 12% 11% 12% 9%
Bengali 2% 10% 4% 9% 3% 6%
Gujarati 0.0% 3% 10% 7% 4% 4%
Konkani 0.0% 0.0% 0.0% 0.0% 0.0% 1%
Oriya 0.0% 0.0% 0.0% 3% 1% 0.7%
Urdu 1% 1% 0.0% 0.0% 0.0% 0.7%
Punjabi 0.0% 1% 0.5% 0.0% 2% 0.7%
Assamese 0.4% 0.0% 0.0% 0.0% 1% 0.2%
Bodo 0.0% 3% 0.0% 0.0% 0.0% 0.2%
Maithili 0.6% 0.0% 0.6% 0.0% 0.0% 0.2%
Tulu 0.0% 0.0% 0.0% 0.0% 0.0% 0.2%
Bhojpuri 0.6% 0.0% 0.0% 0.0% 0.0% 0.1%
Manipuri 0.0% 0.0% 1% 0.0% 0.0% 0.1%
Sanskrit 0.0% 0.0% 0.0% 0.0% 1% 0.1%
Marwari 0.0% 0.0% 0.5% 0.0% 0.0% 0.1%
Santhali 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%
Awadhi 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Kanauji 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Bundeli 0.0% 0.0% 0.4% 0.0% 0.0% 0.0%
Haryanvi 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Kashmiri 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Others 3% 0.0% 5% 2% 3% 3%
147
Table 75: Preferred website for checking local language content

Sample Base 95 66 86 70 67 693
Google 42% 14% 10% 5% 11% 16%
Yahoo 5% 0.0% 44% 11% 9% 11%
Eeandu 5% 9% 8% 3% 3% 8%
Malayalamanorama 3% 0.1% 7% 4% 19% 7%
Webduniya 1% 14% 0.6% 3% 11% 4%
Marathiworld 2% 6% 3% 7% 2% 4%
Webulagam 6% 0.0% 6% 0.0% 0.0% 3%
Thinamalar 5% 2% 0.3% 3% 0.7% 3%
Rediff 0.3% 0.2% 2% 0.0% 2% 3%
Tamilcinema 0.0% 0.0% 0.5% 7% 1% 3%
Jagran 0.0% 3% 2% 9% 5% 3%
Esakal 2% 4% 3% 4% 2% 2%
Dainikjagran 3% 5% 1% 3% 0.7% 2%
Keralakaumudi 7% 0.0% 0.0% 0.0% 0.0% 2%
Banglalive 0.0% 2% 0.7% 0.8% 0.6% 1%
Sakal 0.1% 0.4% 0.8% 0.0% 3% 1%
Kannadaaudio 0.5% 0.5% 0.0% 0.0% 1% 1%
Gujratsamachar 0.0% 2% 0.0% 7% 2% 1%
Epatra 0.0% 7% 1% 0.0% 0.0% 1%
Kumudam 0.2% 0.5% 0.0% 0.0% 10% 0.9%
Thatskannada 0.0% 0.0% 0.0% 5% 0.0% 0.8%
Anandabazaar 0.3% 2% 0.7% 2% 0.1% 0.6%
bbchindi 0.7% 0.0% 0.0% 0.0% 0.0% 0.5%
Amarujala 0.0% 0.2% 0.0% 0.0% 4% 0.4%
Deepika 0.1% 0.0% 0.1% 1% 0.0% 0.4%
Dailythanthi 0.8% 0.5% 0.0% 0.0% 0.2% 0.4%
Bhaskar 0.5% 0.0% 0.3% 0.0% 0.0% 0.4%
Dinakaran 0.2% 0.0% 0.0% 0.0% 0.8% 0.3%
Vaartha 0.0% 0.0% 0.7% 0.4% 0.0% 0.2%
Maharashtratimes 0.0% 0.5% 0.0% 1% 0.0% 0.1%
Matrubhumi 0.0% 0.0% 0.0% 0.1% 0.0% 0.0%
Others 15% 27% 10% 23% 12% 19%
148
Table 76: Most preferred TV channel

Sample Base 713 645 475 488 435 4,637
Star Plus 8% 11% 14% 12% 12% 13%
Discovery 9% 8% 5% 8% 7% 7%
Sun TV 5% 3% 4% 9% 7% 5%
Aajtak 4% 6% 2% 4% 7% 5%
NDTV 3% 5% 4% 8% 3% 5%
HBO 3% 4% 5% 3% 9% 5%
Sony 3% 3% 5% 4% 2% 4%
Zee TV 4% 4% 3% 1% 4% 3%
M TV 6% 1% 4% 3% 2% 3%
ESPN 3% 2% 5% 3% 7% 3%
Star Movies 3% 4% 3% 2% 5% 3%
Star One 2% 6% 3% 3% 1% 3%
CNBC 1% 5% 2% 6% 2% 3%
Ten Sports 1% 3% 2% 2% 4% 3%
National Geographic 2% 4% 3% 2% 0.5% 2%
CNN IBN 2% 3% 0.9% 3% 3% 2%
E TV 4% 0.5% 2% 0.4% 0.7% 2%
Asianet 3% 1% 1% 0.8% 1% 2%
Star World 0.4% 3% 1% 2% 0.4% 1%
TV 9 2% 1% 0.4% 1% 2% 1%
Pogo 1% 1% 0.9% 0.6% 3% 1%
DD 1 2% 0.1% 0.9% 0.6% 2% 1%
Gemini 2% 0.8% 2% 0.5% 0.7% 1%
Cartoon Network 2% 2% 1% 0.5% 0.5% 1%
Sab TV 1% 1% 0.9% 0.4% 0.9% 0.9%
Star News 0.9% 1% 0.4% 0.7% 0.2% 0.9%
F TV 1% 0.4% 0.9% 0.4% 0.6% 0.9%
Zee Cinema 2% 1% 1% 0.6% 1% 0.9%
AXN 0.6% 0.6% 0.3% 2% 0.2% 0.8%
Travel & Living 1% 0.8% 0.5% 0.6% 0.6% 0.8%
Vijaya TV 0.4% 0.6% 1% 1% 0.3% 0.8%
BBC 0.8% 0.9% 1% 1% 1% 0.7%
Star Sports 0.2% 0.8% 0.8% 0.5% 0.6% 0.7%
Set Max 1% 0.3% 0.4% 1% 0.2% 0.7%
Zoom 0.0% 1% 1% 0.0% 2% 0.6%
Sun Music 1% 0.0% 0.9% 0.1% 0.0% 0.6%
NDTV Profit 0.0% 0.9% 0.6% 0.6% 0.0% 0.6%
Zee Music 1% 0.9% 0.0% 0.1% 0.5% 0.6%
Times Now 0.6% 0.9% 0.3% 2% 0.0% 0.6%
Animal Planet 0.4% 0.3% 3% 0.2% 0.2% 0.5%
Surya TV 0.0% 0.2% 0.0% 0.0% 0.5% 0.5%
History Channel 0.3% 2% 1% 0.0% 0.0% 0.5%
Dd News 0.0% 0.0% 1% 0.6% 0.1% 0.5%
V Channel 0.4% 1% 0.6% 0.4% 0.0% 0.5%
Aawaz 0.5% 1% 0.0% 0.9% 0.3% 0.5%
Disney Channel 0.3% 0.4% 1% 0.5% 0.4% 0.4%
149
Any News Channel 0.5% 0.1% 1% 0.0% 0.0% 0.4%
Any Sports Channel 0.2% 0.3% 0.2% 1% 0.0% 0.4%
Etv Kannada 0.0% 0.0% 1% 0.1% 0.0% 0.4%
India TV 0.2% 0.1% 0.4% 1% 0.8% 0.4%
Vh1 0.3% 0.4% 0.3% 0.6% 0.0% 0.4%
Zee News 0.0% 0.2% 1% 0.1% 0.2% 0.4%
Udaya TV 0.0% 0.6% 0.1% 0.1% 0.0% 0.4%
Any Music Channel 0.7% 0.0% 0.0% 0.3% 0.2% 0.3%
Sahara One 0.4% 0.3% 0.5% 0.0% 0.9% 0.3%
SS Music 1% 0.0% 0.5% 0.0% 0.0% 0.3%
NDTV24*7 0.3% 0.5% 0.0% 0.1% 0.2% 0.3%
Headlines Today 1% 0.0% 0.0% 0.5% 0.0% 0.3%
Ibnlive 0.0% 0.7% 0.0% 0.5% 0.0% 0.3%
Kairali TV 0.0% 0.3% 0.0% 0.0% 0.9% 0.2%
Maa TV 0.7% 0.1% 0.0% 0.2% 0.0% 0.2%
Zee Marathi 0.4% 0.1% 0.4% 0.1% 0.2% 0.2%
ETC 1% 0.0% 0.0% 0.0% 0.0% 0.2%
Star Gold 0.3% 0.5% 0.0% 0.5% 0.3% 0.2%
Jetix 0.0% 0.0% 0.5% 0.0% 1% 0.2%
Any Movie Channel 0.3% 0.4% 0.0% 0.1% 0.0% 0.2%
Star Anand 0.0% 0.0% 1% 0.0% 0.0% 0.2%
Kiran TV 0.0% 0.0% 1% 0.0% 0.0% 0.2%
MH1 0.0% 0.0% 0.3% 0.0% 0.1% 0.1%
B4U 0.3% 0.0% 0.0% 0.0% 0.0% 0.1%
Etv Marathi 0.1% 0.3% 0.0% 0.0% 0.1% 0.1%
God 0.0% 0.0% 0.0% 0.4% 0.2% 0.1%
Jaya TV 0.0% 0.0% 0.0% 0.5% 0.1% 0.1%
Teja TV 0.1% 0.0% 0.0% 0.0% 0.5% 0.1%
Zee Business 0.0% 0.0% 0.0% 0.1% 0.0% 0.1%
Zee Café 0.3% 0.1% 0.0% 0.0% 0.0% 0.1%
Hall Mark 0.3% 0.0% 0.0% 0.0% 0.0% 0.1%
Raj TV 0.8% 0.0% 0.0% 0.0% 0.0% 0.1%
Set Pix 0.0% 0.0% 0.4% 0.0% 0.0% 0.1%
Animax 0.0% 0.0% 0.0% 0.1% 0.0% 0.0%
Alfa Marathi 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Etv Bangla 0.0% 0.0% 0.0% 0.3% 0.0% 0.0%
Star Utsav 0.2% 0.0% 0.0% 0.0% 0.0% 0.0%
Hungama TV 0.2% 0.0% 0.0% 0.0% 0.0% 0.0%
India Vision 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Local 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Aditya 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Astha 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%
K TV 0.0% 0.1% 0.0% 0.0% 0.1% 0.0%
Sahara TV 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Sanskar 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%
Zee English 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Zee Studio 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
All Telugu 0.0% 0.0% 0.1% 0.0% 0.0% 0.0%
150
Nick 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Sahara Samay 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%
Smile TV 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Zee Bangla 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%
Akasha Bangla 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Peace TV 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Zee Primier 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Win Cable 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Others 2% 0.6% 0.2% 0.4% 0.9% 1%
151
Table 77: Most preferred newspaper

Sample Base 706 655 476 495 426 4,615
The Times of India 34% 50% 27% 37% 24% 35%
The Hindu 24% 12% 14% 21% 22% 19%
The Hindustan Times 7% 6% 6% 6% 8% 6%
Deccan Chronicle 7% 4% 6% 2% 10% 5%
Eenadu 3% 1% 2% 2% 3% 3%
The Economic Times 2% 4% 1% 5% 2% 3%
Dainik Bhaskar 2% 1% 3% 3% 3% 2%
The Telegraph 2% 2% 2% 6% 2% 2%
Indian Express 2% 2% 3% 1% 2% 2%
Malyalam Manorama 2% 0.7% 2% 1% 3% 2%
Vijay Karnataka 0.1% 0.9% 2% 0.1% 4% 2%
Dainik Jagran 0.8% 1% 4% 2% 1% 2%
Deccan Herald 0.4% 1% 3% 2% 0.4% 1%
Mid Day 2% 1% 2% 2% 0.8% 1%
The Tribune 2% 0.7% 2% 1% 0.4% 1%
DNA 0.9% 1% 3% 1% 0.1% 1%
Gujrat Samachar 0.6% 0.9% 2% 1% 3% 1%
Lokmat 0.4% 2% 2% 0.1% 0.7% 0.9%
Mumbai Mirror 1% 0.8% 0.9% 0.4% 0.3% 0.8%
Anand Bazar Patrika 0.3% 1% 0.4% 0.2% 0.8% 0.7%
Dinamalar 0.4% 0.2% 2% 0.2% 0.7% 0.6%
Daily Thanthi 0.5% 0.0% 1% 0.6% 2% 0.6%
Divya Bhaskar 0.0% 0.2% 0.6% 0.2% 0.4% 0.6%
Sakal 0.1% 0.5% 0.6% 0.2% 1% 0.5%
Loksatta 0.3% 0.4% 1% 0.2% 0.4% 0.5%
Mathrubhumi 0.0% 0.0% 1% 0.0% 0.2% 0.4%
Amar Ujala 0.6% 0.0% 0.5% 0.4% 0.8% 0.4%
Rajasthan Patrika 0.4% 0.2% 0.5% 0.6% 0.2% 0.4%
Dinakaran 0.1% 0.3% 0.1% 0.5% 0.2% 0.4%
Sandesh 0.1% 0.5% 0.2% 0.1% 1% 0.3%
Nav Bharat Times 0.5% 0.0% 0.1% 0.4% 0.5% 0.3%
Nai Dunia 0.0% 1% 1% 0.0% 0.0% 0.3%
Vartha 0.1% 0.0% 0.0% 0.0% 0.7% 0.3%
Nav Hindi Times 0.5% 0.0% 0.4% 0.0% 0.1% 0.2%
Business Line 0.0% 0.4% 0.0% 0.1% 0.0% 0.2%
Prajavani 0.0% 0.6% 0.0% 0.0% 0.0% 0.2%
Punjab Kesari 0.3% 0.0% 0.0% 0.6% 0.0% 0.2%
Hitvada 0.4% 0.0% 0.4% 0.1% 0.0% 0.2%
Maharashtra Times 0.4% 0.4% 0.1% 0.1% 0.1% 0.2%
Andhra Jyoti 0.0% 0.0% 0.4% 0.0% 0.0% 0.2%
Business Standard 0.0% 0.1% 0.0% 0.5% 0.0% 0.2%
Gulf News 1% 0.0% 0.0% 0.0% 0.0% 0.2%
Pratidin (Local) 0.0% 0.0% 1% 0.0% 0.0% 0.2%
Vijaya Times 0.0% 0.1% 0.1% 0.0% 0.0% 0.1%
The Statesman 0.0% 0.4% 0.2% 0.0% 0.1% 0.1%
Dharitri 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%
152
Dinamani 0.0% 0.0% 0.0% 0.2% 0.9% 0.1%
Prabhat Khabar 0.0% 0.0% 0.3% 0.8% 0.0% 0.1%
Samaj 0.0% 0.6% 0.0% 0.0% 0.3% 0.1%
Udayavani 0.1% 0.0% 0.0% 0.0% 0.0% 0.1%
Bangalore Times 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%
Kerala Kaumudi 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Mumbai Samachar 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Saamna 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Sambad 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%
Kannada praba 0.0% 0.0% 0.0% 0.0% 0.2% 0.0%
Asian Age 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Employment News 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%
Financial Express 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Free Press Journal 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Jansatta 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Madhyamum 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Pudhari 0.0% 0.0% 0.0% 0.1% 0.0% 0.0%
Rashtriya Sahara 0.0% 0.0% 0.0% 0.0% 0.1% 0.0%
Sanmarg 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Siasat 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
The Pioneer 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%
Vartaman 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Tarun Bharat (Marathi) 0.0% 0.0% 0.0% 0.0% 0.1% 0.0%
india Today 0.0% 0.0% 0.0% 0.0% 0.1% 0.0%
Janshakti 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Aaj Kal 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Inquilab 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Greater Kashmir 0.0% 0.0% 0.0% 0.0% 0.2% 0.0%
Sambad 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Mint 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Others 0.5% 0.4% 2% 0.8% 0.9% 0.7%
153
Table 78: Most preferred magazine

Sample Base 611 575 410 434 390 4,114
India Today 22% 28% 21% 32% 24% 26%
Reader's Digest 5% 6% 6% 7% 4% 6%
The Week 6% 5% 9% 5% 7% 6%
Sports Star 5% 0.9% 2% 2% 10% 4%
Femina 6% 4% 6% 1% 3% 4%
Outlook 2% 6% 2% 5% 4% 3%
Film Fare 2% 3% 5% 1% 4% 3%
Business World 2% 5% 0.7% 4% 1% 3%
Business Today 1% 4% 0.3% 3% 2% 2%
Chip 3% 1% 2% 2% 0.1% 2%
Star Dust 2% 0.7% 2% 1% 5% 2%
Autocar India 4% 2% 2% 0.7% 2% 2%
Digit 2% 2% 1% 2% 2% 2%
Women's Era 0.9% 2% 1% 0.4% 3% 2%
Wisdom 0.6% 0.7% 1% 0.1% 0.0% 1%
Swathi 1% 0.7% 1% 0.8% 0.6% 1%
Ananda Vikatan 0.4% 0.4% 1% 2% 0.7% 1%
Time 3% 3% 0.1% 0.1% 2% 1%
Electronics For You 3% 0.7% 0.2% 3% 0.5% 1%
Business India 0.5% 1% 3% 0.2% 0.1% 0.9%
Vanita 1% 0.0% 2% 0.1% 0.3% 0.8%
India Times 0.7% 0.0% 2% 0.2% 1% 0.8%
Business & Economy 0.9% 0.4% 1% 1% 0.7% 0.8%
Kumudham 0.4% 0.5% 1% 0.1% 0.7% 0.7%
Grihshobha 0.4% 0.6% 1% 1% 0.9% 0.7%
Chitralekha 0.1% 0.7% 0.0% 2% 0.9% 0.7%
Computers Today 2% 0.0% 0.8% 0.2% 0.0% 0.7%
PC Quest 2% 0.0% 0.6% 0.7% 0.9% 0.7%
Fortune India 0.6% 0.8% 1% 1% 0.2% 0.6%
National Geographic 0.3% 0.1% 0.4% 0.1% 0.1% 0.6%
Science Reporter 0.9% 0.0% 2% 0.0% 0.0% 0.6%
Today 0.2% 0.3% 3% 0.0% 0.0% 0.6%
Competition Success Review 1% 0.2% 0.5% 0.1% 0.3% 0.5%
Overdrive 0.7% 0.2% 0.6% 2% 0.1% 0.5%
Health 0.9% 0.4% 0.2% 0.7% 0.5% 0.5%
Dalal Street 0.0% 2% 0.2% 0.2% 0.3% 0.5%
Cosmopolitan 0.6% 1% 0.0% 0.2% 0.8% 0.4%
Cricket Samrat 0.1% 2% 0.2% 0.1% 0.5% 0.4%
Business Week 1% 0.2% 0.0% 2% 0.0% 0.4%
Gladrags 0.4% 1% 0.0% 0.1% 0.8% 0.4%
Playboy 0.0% 0.4% 0.1% 1% 0.8% 0.4%
Brunch 0.1% 0.1% 0.2% 0.0% 0.1% 0.3%
Sananda 0.2% 0.0% 0.2% 0.2% 1% 0.3%
PC World 2% 0.1% 0.0% 0.0% 0.3% 0.3%
Anandamela 0.1% 0.0% 2% 0.0% 0.0% 0.3%
Data Quest 0.0% 0.1% 0.0% 0.6% 0.6% 0.3%
154
Debonair 0.0% 1% 0.0% 0.3% 0.0% 0.3%
Manorama 0.3% 0.0% 0.8% 0.0% 0.5% 0.3%
Sarita 0.4% 0.2% 0.8% 0.0% 0.6% 0.3%
Meri Saheli 0.3% 0.3% 0.4% 0.5% 0.0% 0.2%
Outlook Money 0.1% 0.4% 0.2% 0.6% 0.0% 0.2%
Good House Keeping 0.3% 0.8% 0.0% 0.0% 0.0% 0.2%
Inside Outside 0.5% 0.6% 0.0% 0.1% 0.0% 0.2%
Safari 0.2% 0.0% 0.2% 0.3% 0.0% 0.2%
Sudha 0.0% 0.3% 0.0% 0.0% 0.0% 0.2%
Aval Vikatan 0.0% 0.0% 0.1% 1% 0.2% 0.2%
Capital Market 0.0% 0.1% 0.0% 2% 0.1% 0.2%
Chronicle 0.1% 0.0% 0.0% 0.0% 0.6% 0.2%
Desh 0.0% 0.1% 0.0% 0.0% 0.8% 0.2%
Junior Vikatan 0.7% 0.1% 0.1% 0.9% 0.0% 0.2%
Linux For You 0.0% 0.7% 0.1% 0.0% 0.2% 0.2%
Maxim 0.1% 0.0% 0.0% 0.7% 0.0% 0.2%
Aha Zindagi 0.2% 0.1% 0.0% 0.0% 0.1% 0.1%
Cineblitz 0.1% 0.0% 0.1% 0.0% 0.0% 0.1%
Taranga 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%
The Economist 0.0% 0.4% 0.0% 0.1% 0.4% 0.1%
Graphiti 0.0% 0.1% 0.2% 0.0% 0.0% 0.1%
Auto India 0.0% 0.0% 0.0% 0.0% 0.3% 0.1%
Buzz 0.0% 0.0% 0.0% 0.3% 0.4% 0.1%
Champak 0.0% 0.0% 0.4% 0.0% 0.0% 0.1%
Deccan Chronicle 0.2% 0.0% 0.0% 0.1% 1% 0.1%
Frontline 0.3% 0.4% 0.0% 0.0% 0.1% 0.1%
Lokprabha 0.0% 0.0% 0.4% 0.0% 0.0% 0.1%
Saras Salil 0.0% 0.0% 0.6% 0.0% 0.0% 0.1%
Savvy 0.0% 0.5% 0.0% 0.0% 0.0% 0.1%
Society 0.0% 0.2% 0.0% 0.0% 0.0% 0.1%
Living Digital 0.0% 0.0% 0.0% 0.1% 0.0% 0.1%
Saptahik Bartaman 0.0% 0.0% 0.1% 0.0% 0.0% 0.1%
Money life 0.0% 0.4% 0.0% 0.0% 0.0% 0.1%
Animation Reporter 0.4% 0.4% 0.0% 0.0% 0.3% 0.1%
Chandamama 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%
Andra Jyoti 0.4% 0.0% 0.0% 0.0% 0.6% 0.1%
Bikes 0.3% 0.0% 0.0% 0.0% 0.0% 0.1%
Business Standard 0.0% 0.0% 0.0% 0.6% 0.0% 0.1%
Anandalok 0.0% 0.0% 0.1% 0.0% 0.7% 0.1%
Developer IQ 0.0% 0.7% 0.0% 0.0% 0.0% 0.1%
Auto World 0.0% 0.0% 0.5% 0.0% 0.0% 0.1%
Abhiyan 0.0% 0.0% 0.3% 0.0% 0.0% 0.0%
Better Photography 0.0% 0.0% 0.0% 0.1% 0.0% 0.0%
Elle 0.0% 0.0% 0.0% 0.1% 0.0% 0.0%
Saptahik Sakal 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Top Gear 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Nirogadhaam 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%
Automobiles 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
155
Business Times 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Grihlakshmi 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Kadambini 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Mathrubhumi 0.0% 0.0% 0.0% 0.1% 0.0% 0.0%
Outlook Traveller 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Pratiyogita Darpan 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Saheli 0.0% 0.0% 0.0% 0.0% 0.2% 0.0%
Sakhi 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Mans World 0.0% 0.0% 0.0% 0.1% 0.0% 0.0%
Kurukshetra 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Economical Times 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Others 8% 5% 10% 7% 8% 7%
Table 79: Most preferred radio channel
Radio Channel Google Magicbricks Yahoo 99acres Realestates ARU

Sample Base 497 511 332 384 294 3,321
Radio Mirchi 36% 47% 35% 41% 33% 37%
Red FM 11% 12% 9% 16% 12% 13%
AIR 13% 7% 13% 11% 11% 12%
Radio City 8% 15% 8% 10% 11% 11%
Suryan FM 8% 3% 9% 3% 15% 7%
Big FM 4% 5% 6% 6% 5% 6%
AIR FM GOLD 6% 3% 7% 4% 6% 5%
AIR FM RAINBOW 4% 2% 5% 2% 2% 3%
Fever FM 5% 4% 0.6% 1% 2% 3%
Go FM 1% 0.5% 0.5% 0.9% 2% 1%
BBC 2% 0.3% 4% 0.0% 0.2% 1%
World Space 0.6% 1% 0.1% 3% 0.7% 0.9%
Power FM 2% 0.6% 0.7% 2% 0.1% 0.8%
Amar FM 0.0% 0.1% 0.0% 0.0% 0.4% 0.1%
Hum FM 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Others 0.4% 0.9% 2% 0.8% 0.4% 1%
156
Table 80: Top of mind recall for brands

Sample Base 765 700 510 529 467 4,983
Sony 7% 10% 6% 10% 5% 8%
Nokia 7% 10% 8% 7% 10% 8%
Tata 5% 4% 5% 5% 5% 5%
LG 4% 3% 5% 4% 4% 4%
Reliance 3% 5% 4% 3% 2% 3%
HLL 1% 2% 2% 3% 3% 3%
Nike 4% 1% 4% 2% 2% 3%
Colgate 2% 3% 1% 3% 3% 2%
Samsung 2% 2% 3% 2% 1% 2%
Pepsi 3% 2% 0.7% 3% 2% 2%
Microsoft 1% 2% 3% 2% 1% 2%
Adidas 5% 1% 2% 1% 2% 2%
Maruti 1% 2% 1% 2% 0.5% 2%
Reebok 0.9% 2% 2% 1% 2% 2%
Philips 2% 2% 3% 0.3% 2% 2%
HP 1% 0.4% 1% 3% 3% 2%
Coca Cola 0.8% 1% 2% 3% 0.7% 2%
Godrej 0.8% 1% 1% 1% 3% 1%
Google 1% 2% 0.5% 2% 0.4% 1%
Airtel 2% 2% 0.6% 1% 0.4% 1%
Hero Honda 1% 0.6% 2% 0.4% 1% 1%
Bajaj 0.6% 0.7% 1% 0.8% 2% 1%
IBM 3% 0.8% 0.5% 0.7% 0.9% 1%
Honda 1% 0.9% 1% 2% 1% 1%
Raymonds 0.6% 0.6% 1% 2% 3% 0.9%
Sony Ericsson 0.9% 2% 1% 0.5% 0.3% 0.8%
Intel 2% 0.9% 0.7% 0.3% 0.7% 0.7%
Levis 0.4% 0.9% 1% 0.7% 0.8% 0.7%
Lakme 0.8% 0.4% 2% 0.3% 0.1% 0.7%
Compaq 0.3% 0.0% 0.4% 0.2% 0.6% 0.7%
Onida 1% 0.4% 1% 0.5% 0.0% 0.6%
Videocon 0.6% 0.6% 0.2% 0.2% 0.3% 0.6%
Cadbury 0.4% 2% 0.5% 0.8% 0.3% 0.6%
Wipro 0.5% 0.2% 1% 2% 1% 0.6%
Lee 0.4% 0.9% 0.8% 0.9% 0.7% 0.6%
Peter England 1% 0.7% 0.5% 0.6% 0.5% 0.6%
Amul 0.5% 0.7% 0.4% 0.4% 0.3% 0.5%
Motorola 0.3% 0.8% 0.1% 0.2% 2% 0.5%
Nestle 0.8% 0.4% 0.1% 0.7% 0.2% 0.5%
BPL 0.1% 0.2% 0.5% 0.6% 0.0% 0.4%
HCL 0.3% 0.3% 0.4% 0.1% 0.4% 0.4%
Mercedes 0.4% 0.2% 0.4% 0.9% 0.6% 0.4%
BSNL 0.3% 0.0% 0.3% 0.5% 0.2% 0.4%
Hutch 0.1% 1% 0.1% 1% 0.1% 0.4%
Provogue 0.0% 0.4% 0.2% 1% 0.8% 0.4%
Britannia 0.2% 0.3% 0.5% 0.5% 0.6% 0.3%
157
ICICI 0.0% 0.9% 0.0% 0.0% 0.6% 0.3%
Surf 0.3% 0.8% 0.2% 0.6% 0.1% 0.3%
Whirlpool 0.0% 0.0% 0.3% 0.0% 0.3% 0.3%
Apple 0.5% 0.1% 0.6% 0.3% 0.2% 0.3%
Dell 0.2% 0.1% 0.2% 0.0% 0.6% 0.3%
Garnier 0.4% 0.2% 0.4% 0.0% 0.0% 0.3%
Hyundai 0.3% 0.3% 0.2% 0.3% 0.6% 0.3%
Johnson & Johnson 0.3% 0.1% 0.5% 0.4% 0.1% 0.3%
Kingfisher 0.1% 0.2% 0.1% 0.0% 0.3% 0.3%
Pantaloon 0.1% 0.3% 0.7% 0.0% 0.1% 0.3%
Ponds 0.1% 0.3% 0.3% 0.1% 0.5% 0.3%
Toyota 0.5% 0.1% 0.0% 0.6% 0.8% 0.3%
Yamaha 0.8% 0.4% 0.4% 0.0% 0.3% 0.3%
BMW 0.4% 0.0% 0.0% 0.2% 0.1% 0.3%
Canon 0.2% 1% 0.0% 0.0% 0.3% 0.3%
John Players 0.3% 0.2% 0.5% 0.4% 0.4% 0.3%
Lifebuoy 0.6% 0.0% 0.5% 0.3% 0.2% 0.3%
Ford 0.2% 0.3% 0.3% 0.4% 0.0% 0.3%
Revlon 0.2% 0.0% 0.6% 0.0% 0.0% 0.3%
Bata 0.3% 0.3% 0.2% 0.2% 0.0% 0.2%
Dabur 0.3% 0.3% 0.0% 0.2% 0.1% 0.2%
Parle 0.2% 0.5% 0.3% 0.2% 0.3% 0.2%
Titan 0.6% 0.0% 0.2% 0.0% 0.1% 0.2%
Amway 0.2% 0.0% 0.2% 0.3% 0.3% 0.2%
ITC 0.1% 0.5% 0.0% 0.7% 0.1% 0.2%
Lenovo 0.1% 0.6% 0.0% 0.0% 0.2% 0.2%
Brooke Bond 0.0% 0.0% 2% 0.0% 0.0% 0.2%
Horlicks 0.1% 0.4% 0.0% 0.5% 0.0% 0.2%
Infosys 0.3% 0.3% 0.1% 0.5% 0.0% 0.2%
Pepe 0.4% 0.4% 0.2% 0.0% 0.2% 0.2%
Pepsodent 0.3% 0.1% 0.3% 0.1% 0.0% 0.2%
Spykar 0.3% 0.1% 0.0% 0.3% 0.4% 0.2%
Thums Up 0.2% 0.0% 0.1% 0.0% 0.6% 0.2%
Wills 0.6% 0.0% 0.0% 0.0% 0.0% 0.2%
Arrow 0.2% 0.2% 0.0% 0.3% 0.0% 0.2%
Hamam 0.0% 0.1% 0.2% 2% 0.0% 0.2%
Honda City 0.0% 0.1% 0.1% 0.2% 0.2% 0.2%
Nescafe 0.3% 0.2% 0.2% 0.0% 0.2% 0.2%
Ray Ban 0.2% 0.0% 0.0% 0.0% 1% 0.2%
Rediff 0.2% 0.4% 0.0% 0.0% 0.0% 0.2%
Times of India 0.0% 0.8% 0.2% 0.2% 0.3% 0.2%
Close Up 0.0% 0.0% 0.7% 0.0% 0.2% 0.1%
Denim 0.0% 0.0% 0.1% 0.0% 0.3% 0.1%
ISI 0.2% 0.0% 0.0% 0.1% 0.2% 0.1%
Killer 0.1% 0.0% 0.1% 0.0% 0.7% 0.1%
L`Oreal 0.2% 0.6% 0.0% 0.1% 0.0% 0.1%
Lux 0.0% 0.0% 0.0% 0.0% 0.3% 0.1%
Suzuki 0.2% 0.0% 0.0% 0.0% 0.0% 0.1%
158
TVS 0.2% 0.0% 0.0% 0.0% 0.1% 0.1%
Woodland 0.1% 0.2% 0.0% 0.0% 0.1% 0.1%
Allen Solly 0.3% 0.4% 0.0% 0.1% 0.0% 0.1%
Dettol 0.0% 0.1% 0.0% 0.0% 0.0% 0.1%
Fair & Lovely 0.0% 0.0% 0.2% 0.6% 0.2% 0.1%
Ferrari 0.1% 0.0% 0.0% 0.0% 0.2% 0.1%
Fevicol 0.0% 0.2% 0.3% 0.2% 0.0% 0.1%
Kodak 0.5% 0.0% 0.0% 0.2% 0.0% 0.1%
Koutons 0.1% 0.1% 0.0% 0.1% 0.0% 0.1%
LIC 0.0% 0.0% 0.0% 0.3% 0.6% 0.1%
Maggi 0.2% 0.2% 0.0% 0.0% 0.0% 0.1%
Mcdonald 0.4% 0.0% 0.0% 0.3% 0.5% 0.1%
MRF 0.3% 0.0% 0.0% 0.0% 0.0% 0.1%
Nirma 0.0% 0.0% 0.3% 0.2% 0.1% 0.1%
P&G 0.0% 0.1% 0.0% 0.0% 0.3% 0.1%
Panasonic 0.0% 0.0% 0.0% 0.0% 0.3% 0.1%
Park Avenue 0.1% 0.0% 0.1% 0.0% 0.1% 0.1%
Parker 0.1% 0.0% 0.0% 0.1% 0.0% 0.1%
Rin 0.0% 0.4% 0.0% 0.0% 0.0% 0.1%
Santro 0.0% 0.6% 0.0% 0.3% 0.0% 0.1%
Sify 0.2% 0.0% 0.0% 0.2% 0.0% 0.1%
Skoda 0.0% 0.0% 0.1% 0.2% 0.0% 0.1%
VIP 0.3% 0.1% 0.4% 0.0% 0.1% 0.1%
Yahoo 0.2% 0.1% 0.1% 0.0% 0.0% 0.1%
Zodiac 0.0% 0.0% 0.1% 0.3% 0.0% 0.1%
L&T 0.0% 0.1% 0.0% 0.0% 0.0% 0.1%
Lays 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%
Ranbaxy 0.1% 0.0% 0.0% 0.0% 0.0% 0.1%
Sansui 0.0% 0.2% 0.0% 0.0% 0.0% 0.1%
TCS 0.0% 0.1% 0.0% 0.0% 0.0% 0.1%
NIIT 0.3% 0.0% 0.0% 0.0% 0.0% 0.1%
Red Label 0.0% 0.1% 0.0% 0.0% 0.4% 0.1%
SBI 0.0% 0.2% 0.0% 0.5% 0.0% 0.1%
Siemens 0.2% 0.0% 0.0% 0.0% 0.0% 0.1%
Voltas 0.0% 0.0% 0.1% 0.3% 0.0% 0.1%
Satyam 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%
Gillette 0.0% 0.0% 0.1% 0.0% 0.0% 0.0%
Gold Flake 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%
Gucci 0.0% 0.0% 0.2% 0.0% 0.0% 0.0%
IFB 0.0% 0.0% 0.0% 0.0% 0.3% 0.0%
Louis Phillip 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Mahindra & Mahindra 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Rolex 0.0% 0.0% 0.0% 0.0% 0.1% 0.0%
Taj 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Tata Indicom 0.1% 0.0% 0.2% 0.0% 0.0% 0.0%
Tata Tea 0.0% 0.1% 0.0% 0.1% 0.0% 0.0%
Van Huesen 0.0% 0.2% 0.0% 0.0% 0.0% 0.0%
Versace 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
159
Acer 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%
Axe 0.0% 0.2% 0.0% 0.0% 0.0% 0.0%
Idea 0.0% 0.0% 0.0% 0.0% 0.1% 0.0%
Sahara 0.0% 0.0% 0.1% 0.0% 0.2% 0.0%
Armani 0.0% 0.0% 0.1% 0.0% 0.0% 0.0%
Chevrolet 0.1% 0.1% 0.0% 0.2% 0.0% 0.0%
Citi Bank 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
GE 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
HDFC 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%
Mark & Spencer 0.0% 0.0% 0.0% 0.0% 0.3% 0.0%
Pears 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Reid & Taylor 0.2% 0.0% 0.0% 0.0% 0.0% 0.0%
Scorpio 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Tanishq 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%
Tata Indica 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Tata Motors 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
VSNL 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%
Glaxo 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
HSBC 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
MTNL 0.0% 0.0% 0.1% 0.0% 0.0% 0.0%
Liberty 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Others 14% 12% 15% 12% 15% 13%
160
Appendix
161
Table 81: City type classification by market size
REGIONS
North South East West
Delhi Bangalore Kolkata Ahmadabad
Metros Chennai Mumbai
Coimbatore Pune
Hyderabad Surat
Faridabad Kochi Asansol Bhopal

Jaipur Madurai Thane
Urban Kanpur Indore
CITY TYPE BY MARKET SIZE 2
Lucknow Nagpur
Uptowns
Ludhiana Vadodara
Patna
Amritsar Thiruvanathapuram Guwahati Aurangabad

Chandigarh Tiruchirapalli Goa
Emerging Dhanbad Vijayavada Jabalpur
Towns Ghaziabad Visakhapatanam Nashik
Rajkot
Agra Mangalore Bhubaneswar Solapur
Allahabad Mysore Cuttack Others from
Dehradun Secunderabad Raipur West India
Gurgaon Others from South Others from
Jodhpur India East India
Meerut
Others
Noida
Ranchi
Varanasi
Others from North
India
2
Above segmentation of Indian cities are basis their market size and not by the
population size. Market size of a city is calculated basis the total annual
household consumption expenditure of all household in that city/district. Total
household consumption includes all possible household goods and services that
a household usually spends on. For more details refer to ‘Market Skyline of
India 2006’ Reports published by Indicus Analytics.
162
Table 82: City type by population size vs. market size
POPULATION SIZE
Upto 1 Lakh 1-5 Lakhs 5-10 lakhs Above 10 Lakhs
Coimbatore Ahmadabad
Bangalore
Chennai
Metros Delhi & NCR
Hyderabad &
Secunderabad
Kolkata
Mumbai & Suburbs
Pune
Surat
Faridabad Assansol Indore Bhopal
Kochi Jaipur
Madurai Kanpur
Urban
Vadodara Lucknow
Uptowns Ludhiana
Nagpur
MARKET SIZE 3
Patna
Goa Amritsar Nashik
Aurangabad
Chandigarh
Dhanbad
Guwahati
Emerging
Jabalpur
Towns
Rajkot
Thiruvanathapuram
Tiruchirapalli
Vijayavada
Visakhapatanam
Others from North India Mangalore Allahabad Agra
Others from South India Dehradun Bhubaneswar Meerut
Others from East India Others from North India Cuttack Varanasi
Others Others from West India Others from South India Jodhpur
Others from East India Raipur
Others from West India Ranchi
Solapur
3
Above segmentation of Indian cities are basis their market size and not by the
population size. Market size of a city is calculated basis the total annual
household consumption expenditure of all household in that city/district. Total
household consumption includes all possible household goods and services that
a household usually spends on. For more details refer to ‘Market Skyline of
India 2006’ Reports published by Indicus Analytics.
163
Table 83: Socio economic classification (SEC) grid
Chief Wage Earner's Highest Education

Secondary
School (Up School Not Grad./ Grad./ PG
Illiterate / High
to 4 yrs) (5-9 yrs) Grad. PG (Gen.) (Prof.)
School
Unskilled worker E E E D D D D
Skilled worker E E D C C B B
Petty traders E D D C C B B
Shop owners D D C B B A A
Businessmen/
industrialists – with D C B B A A A
no employee
Chief Wage Earner's 4 Occupation
Businessmen/
industrialists – with C B B B A A A
1 to 9 employee
Businessmen/
industrialists – with B B A A A A A
10+ employee
Self-employed
D D D B B A A
professionals
Clerical/ salesmen D D D C B B B
Supervisor level D D C C B B A
Officers/
C C C B B A A
executives (junior)
Officers/
executives B B B B A A A
(middle/ senior)
4
Chief Wage Earner is the head of the household who contributes maximum to the
monthly household income. It is assumed in Indian marketing and media space that the
life style of a household is largely determined by the combination of head of household’s
highest level of education and current occupation.
164
Index: Charts
Chart 1: Problems faced while surfing the internet ................................ 15
Chart 2: Gender breakup ................................................................ 27
Chart 3: Age group distribution ........................................................ 28
Chart 4: City class - by population size ............................................... 29
Chart 5: City class - by market size.................................................... 30
Chart 6: Region-wise break-ups ........................................................ 32
Chart 7: Socio economic classification ................................................ 34
Chart 8: Highest educational qualification ........................................... 35
Chart 9: Occupational break up ........................................................ 36
Chart 10: Function / field of occupation ............................................. 37
Chart 11: Head of the household....................................................... 38
Chart 12: Monthly family income ...................................................... 39
Chart 13: Most expensive vehicle owned by the household........................ 40
Chart 14: Ownership of credit cards (individually).................................. 41
Chart 15: Current loan liabilities....................................................... 43
Chart 16: Years of experience in using internet ..................................... 44
Chart 17: Place of accessing internet ................................................. 45
Chart 18: Type of internet connection at home ..................................... 46
Chart 19: Type of internet connection at office..................................... 47
Chart 20: Service provider subscribed to at home .................................. 48
Chart 21: Service provider subscribed to at office .................................. 49
Chart 22: Frequency of accessing internet from home ............................. 50
Chart 23: Frequency of accessing internet from office............................. 51
Chart 24: Time of the day accessing internet from home ......................... 52
Chart 25: Time of the day accessing internet from office ......................... 53
Chart 26: Duration of PC usage from home........................................... 54
Chart 27: Duration of internet usage from home.................................... 55
Chart 28: Duration of PC usage from office .......................................... 56
Chart 29: Duration of internet usage from office ................................... 57
Chart 30: Time spent by internet users on watching TV ........................... 58
Chart 31: Time spent by internet users on reading newspaper ................... 59
Chart 32: Time spent by internet users on listening to radio ..................... 60
Chart 33: Professional activities ....................................................... 62
Chart 34: Personal activities............................................................ 63
Chart 35: Downloading activities....................................................... 64
Chart 36: E-commerce related activities ............................................. 65
Chart 37: Online shopping............................................................... 66
Chart 38: Response to online marketing stimulus ................................... 67
Chart 39: Blogging activities ............................................................ 68
Chart 40: Member of an online community........................................... 69
Chart 41: Problems faced while surfing the internet ............................... 73
Chart 42: Multiple user shares of email websites ................................... 75
Chart 43: Number of email accounts and average per capita email ids ......... 76
165
Index: Tables
Table 1: Detailed sample base distribution of the land survey ..................... 6
Table 2: Popularity of various internet activities ................................... 12
Table 3: Key demographic and socio-economic profile of online real estate info
users ........................................................................................ 13
Table 4: Ownership of key household and financial assets among online real
estate info users .......................................................................... 14
Table 5: Key net usage behavior of online real estate info users................. 15
Table 6: Popular online activities undertaken relatively more by online real
estate info seekers ....................................................................... 16
Table 7: Response to online marketing stimuli and online buying behavior .... 17
Table 8: Preferred website for checking real estate info online.................. 18
Table 9: Comparative evaluation of the Top 5 online real estate websites on
selected demographic attributes....................................................... 19
Table 10: Comparative evaluation of the Top 5 online real estate websites on
selected net usage behavior attributes ............................................... 20
Table 11: Response to online marketing stimuli..................................... 20
Table 12: Popular online activities undertaken by users of top 5 real estate info
websites .................................................................................... 21
Table 13: Popularity of various internet activities .................................. 24
Table 14: Preferred website for online real estate ................................. 26
Table 15: Top 10 cities .................................................................. 31
Table 16: Preferred language of reading ............................................. 33
Table 17: Household asset ownership ................................................. 42
Table 18: Popularity of various internet activities .................................. 61
Table 19: Membership by type of online community ............................... 70
Table 20: Most used local language websites (other than English) ............... 71
Table 21: Online activities desired in other languages ............................. 72
Table 22: Preferred websites - emailing .............................................. 74
Table 23: Top of mind unaided recall - all websites ................................ 77
Table 24: Most used website - all websites........................................... 78
Table 25: Info search (English) ......................................................... 79
Table 26: Info search (local language) ................................................ 80
Table 27: Job search ..................................................................... 81
Table 28: Booking travel tickets ....................................................... 82
Table 29: Online shopping (other than travel tickets).............................. 83
Table 30: Online news ................................................................... 84
Table 31: Financial news & info (rates, quotes, etc.) .............................. 85
Table 32: Online share trading ......................................................... 86
Table 33: Matrimonial search........................................................... 87
Table 34: Dating/friendship search.................................................... 88
Table 35: Social networking/communities ........................................... 89
Table 36: Online gaming................................................................. 90
Table 37: Download mobile content................................................... 91
Table 38: Preferred instant messaging applications ................................ 92
Table 39: Download music .............................................................. 93
Table 40: Sports content ................................................................ 94
Table 41: Cinema content............................................................... 95
Table 42: Most used local language websites (other than English) ............... 96
Table 43: Preferred blog sites .......................................................... 97
Table 44: Preferred astrology website ................................................ 98
Table 45: Preferred online learning / education website.......................... 99
Table 46: Favorite TV channels ....................................................... 100
Table 47: Favorite newspapers ........................................................ 101
Table 48: Favorite magazines ......................................................... 102
Table 49: Favorite radio channels .................................................... 103
Table 50: TOM recall for brands....................................................... 104
166
Index: Segment wise
Detailed Tables
Table 1: Gender breakup ............................................................... 106
Table 2: Age group distribution ....................................................... 106
Table 3: City class - by population size .............................................. 107
Table 4: City class - by market size .................................................. 107
Table 5: City wise distribution ........................................................ 108
Table 6: Region-wise break-ups ....................................................... 109
Table 7: Preferred language of reading .............................................. 110
Table 8: Socio economic classification ............................................... 110
Table 9: Highest educational qualification .......................................... 111
Table 10: Occupational break up ..................................................... 111
Table 11: Function / field of occupation ............................................ 111
Table 12: Head of the household ..................................................... 112
Table 13: Monthly family income ..................................................... 112
Table 14: Most expensive vehicle owned by the household ...................... 112
Table 15: Ownership of credit cards (individually)................................. 113
Table 16: Household asset ownership ................................................ 113
Table 17: Current loan liabilities...................................................... 114
Table 18: Years of experience in using internet.................................... 114
Table 19: Place of accessing internet ................................................ 114
Table 20: Type of internet connection at home .................................... 115
Table 21: Type of internet connection at office ................................... 115
Table 22: Service provider subscribed to at home ................................. 115
Table 23: Service provider subscribed to at office................................. 116
Table 24: Frequency of accessing internet from home ............................ 116
Table 25: Frequency of accessing internet from office ........................... 116
Table 26: Time of the day accessing internet from home ........................ 117
Table 27: Time of the day accessing internet from office ........................ 117
Table 28: Duration of internet usage from home................................... 117
Table 29: Duration of internet usage from office .................................. 118
Table 30: Duration of internet usage during weekdays............................ 118
Table 31: Duration of internet usage during weekends ........................... 118
Table 32: Duration of PC usage from home ......................................... 119
Table 33: Duration of PC usage from office ......................................... 119
Table 34: Time spent by internet users on watching TV .......................... 119
Table 35: Time spent by internet users on reading newspaper .................. 120
Table 36: Time spent by internet users on listening to radio .................... 120
Table 37: Professional activities ...................................................... 121
Table 38: Personal activities........................................................... 121
Table 39: Downloading activities ..................................................... 122
Table 40: E-commerce related activities ............................................ 122
Table 41: Online shopping.............................................................. 122
Table 42: Response to online marketing stimulus .................................. 123
Table 43: Blogging activities ........................................................... 123
Table 44: Member of an online community ......................................... 123
Table 45: Membership by type of online community .............................. 124
Table 46: Usage of other language websites ........................................ 124
Table 47: Online activities desired in other languages ............................ 125
Table 48: Problems faced while surfing the internet .............................. 125
Table 49: Top of mind unaided recall - all websites ............................... 126
Table 50: Most used website - all websites.......................................... 128
Table 51: Preferred website for emailing ........................................... 128
Table 52: Multiple user shares of email websites .................................. 129
Table 53: No. of email accounts ...................................................... 129
Table 54: Preferred website for job search ......................................... 129
Table 55: Preferred website for mobile content ................................... 130
Table 56: Preferred website for sports .............................................. 131
167
Table 57: Preferred website for travel products ................................... 132
Table 58: Preferred website for matrimony......................................... 133
Table 59: Preferred website for financial news/info .............................. 134
Table 60: Preferred website for cinema ............................................. 135
Table 61: Preferred website for online share/stock trading...................... 136
Table 62: Preferred website for games .............................................. 137
Table 63: Preferred website for online shopping................................... 138
Table 64: Preferred website for online news ....................................... 139
Table 65: Preferred website for friendship/dating ................................ 140
Table 66: Preferred website for music ............................................... 141
Table 67: Preferred info search engine - local language .......................... 142
Table 68: Preferred info search engine - English ................................... 142
Table 69: Preferred website for instant messaging ................................ 143
Table 70: Preferred website for social networking/communities ............... 143
Table 71: Preferred website for astrology........................................... 144
Table 72: Preferred website for online learning/education ...................... 145
Table 73: Preferred blog sites ......................................................... 146
Table 74: Other language preferred for local language content................. 147
Table 75: Preferred website for checking local language content .............. 148
Table 76: Most preferred TV channel................................................. 149
Table 77: Most preferred newspaper ................................................. 152
Table 78: Most preferred magazine................................................... 154
Table 79: Most preferred radio channel ............................................. 156
Table 80: Top of mind recall for brands ............................................. 157
Table 81: City type classification by market size.................................... 162
Table 82: City type by population size vs. market size............................ 163
Table 83: Socio economic classification (SEC) grid................................. 164
168
169
170

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India Online 2007

Online Real Estate

India Online 2007

Online Real Estate

Key Findings ..............................................................12

Segment Wise Detailed Tables ...................................... 105

Appendix ................................................................ 161

India Online 2007

Like in the year 2006, JuxtConsult conducted two large-scale 'primary'

The key information included in the various reports cover the

X Highly credible latest estimate of internet using population in urban

India Online 2007

User Segment Supplementary Reports

Category Supplementary Reports: (comparative profiling of top 5

Note - All supplement reports are subject to sufficiency of sample

X We have increased our land survey sample base to 10,000 (from

X Further, to better capture the internet usage across all types of

These two refinements in the sampling methodology ensured that this

The Land Survey

Table 1: Detailed sample base distribution of the land survey

Region City/ Town City Class Sample Size City Class

Nellore (AP) 1 lakh – 5 lakh 300

To check for both the 'regular' as well as 'occasional' usage of the

Some further questions related to the specifics of demographic profile

The above information about the head of the household, especially

The Online Survey

The online survey was conducted using an e-questionnaire segmented

X The net usage behavior and preferences of new phenomena like

X In terms of capturing website preferences, 6 more online activity

X The question about 'blogging' was fine tuned to segregate usage

In the online questionnaire, a response format of 'clicking' a single or

Further, to enlist complete and sincere responses, an incentive of a

Finally, the appropriate weights (multipliers) as derived from the land

Note - Because of a deeper and more robust coverage of internet usage

Online real estate info seekers show ‘better’ socio-economic profiles

However, despite having somewhat better socio-economic profile,

Online real estate info seekers make noticeably better online

The online real estate market is highly fragmented with no clear

99acres preferring real estate info seekers are distinctly more

In terms of online activities, by and large 99acres and Magicbricks

Table 2: Popularity of various internet activities

Rank Online Activity % All Internet Users In Millions

1 Emailing 95% 24.0

Online real estate info seekers show ‘better’ socio-economic

However, despite their somewhat better socio-economic profile, online

Most importantly, at 58% as many of them already own a ‘home’ as the

Lastly, there is a marginal skew towards males in their gender profile

Table 3: Key demographic and socio-economic profile of online real

User from SEC ‘A’ and ‘B’ 59% 56%

Rs.30,000+ family income 25% 23%

Table 4: Ownership of key household and financial assets among online

Bank Account 83% 82%

Online real estate info seekers are visibly more ‘seasoned’,

Their internet usage is also relatively ‘heavier’, more so in terms of

Other salient points regarding internet access dynamics of online real

X Office access is relatively higher among them at 83% (against 78%

X Broadband remains the most widely used connection for this

X Proportion of users who claim to be online ‘throughout the day’ is

Chart 1: Problems faced while surfing the internet

Current Year Slow website opening Virus / spyware

Online Real Estate Info Users All Internet Users

Table 6: Popular online activities undertaken relatively more by online

Not surprisingly, the inclination to join online communities is also

At 16%, usage of local language websites is also relatively more popular