JuxtConsult India Online 2007 Place of Internet Access Report

India Online 2007
Place of internet access
India Online 2007
Place of Internet Access

Report
India Online 2007
© copyright JuxtConsult
India Online 2007
Table of content
India Online 2007 ......................................................... 1
India Online 2007 Reports ............................................... 3
Methodology ............................................................... 5
Executive Summary .....................................................10
Key Findings ..............................................................12
Detailed Findings:
Reading the Graphs & Tables ..........................................26
Popularity of the Activity ..............................................28
Demographic Profile ....................................................31
Socio-Economic Profile .................................................38
Economic Profile.........................................................43
Net Usage Status.........................................................48
Net Usage Dynamics.....................................................53
Preferred Net Activities ................................................64
Most Used Websites .....................................................79
Most Used Offline Media Brands..................................... 105
Offline Brands Recalled .............................................. 109
Segment Wise Detailed Tables ...................................... 110
Appendix ................................................................ 169

India Online 2007
India Online 2007

The India Online 2007 study is not just an annual update over the
previous year's India Online 2006 study but rather a continuation of
JuxtConsult’s efforts to keep improving the quality of the study every
year. The improvements made in the study this year not only involve
further strengthening of the research methodology but also enhancing
the coverage of the information, especially in the emerging areas of
internet usage in the country like blogging, social networking and
language website usage.
Accordingly the India Online 2007 set of reports will not only provide
you the most recent estimates on the Internet user-ship, its growth and
penetration in India but will also give you an 'insightful' understanding
of the current net usage behavior and preferences of various kinds of
online Indians.
Like in the year 2006, JuxtConsult conducted two large-scale 'primary'

surveys, one offline and one online to complete the study this year as
well. However, the sample size for the 'land' survey (which is used to
estimate the size of internet using population in urban India) was
almost doubled this year to further improve the coverage among the
various population strata in urban India. The land survey, conducted
during April 2007, covered 10,000 households across 31 cities of various
sizes across all the four regions of the country.
The 'online' survey was conducted among 3 of the most popular and
generic portals in Indian with the focus on capturing the in-depth net
usage behaviors and preferences of online Indians. This survey was
conducted by JuxtConsult between April-May 2007 and over 14,200 in-
depth and usable responses were collected and analyzed for final
reporting.
There is one key difference in the study this year compared to the last
year. To make our findings more representative of the entire urban
online population and not just the Internet users who are more likely to
respond to online surveys, this year we have ‘linked’ the findings of our
online survey with the findings of our land survey. This was done by
deriving appropriate individual level ‘weights’ for Internet users from
the land survey and then applying them to the data of the online
survey.
The key information included in the various reports cover the

demographic and socio-economic profiles of the net users, their
ownership of household assets, the source and place of their access to
internet, net usage dynamics, preferred online activities, website
preferences for over 20 key online activities, online buying behavior
and spends, response to online marketing stimuli, offline media
preferences, and much more.
1
In sum, what you get in India Online 2007 you are unlikely to get
elsewhere:
X Highly credible latest estimate of internet using population in urban

India
X Key insights on various aspects of internet usage in India
X An understanding of online Indians as 'consumers' and not just as
faceless net users
X How to reach these online consumers on the net, as well as through
the offline mediums
X Preferred 'user shares' of key online brands in 21 different online
activity categories
2
India Online 2007
India Online 2007

Reports
Main Report
X Overall Status and Usage of Internet in India
User Segment Supplementary Reports

X Women on the net
X Youth on the net (teenagers and young adults)
X Net users by their socio-economic (SEC) profile
X Students on the net
X Corporate employees on the net
X IT professionals on the net
X Heavy Online Spenders on the net
X Bloggers on the net
X Car owners on the net
X Two-wheeler owners on the net
X Mobile phone owners on the net
X Credit card owners on the net
X Net users by place of access (homes, place of work, cyber cafes)
X Net users by type of connection (broadband, dial-up)
X Net users by town population size (10 lakhs plus, 5-10 lakhs, 1-5
lakhs, Below 1 lakh)
X Net users by town market size (metros, urban uptowns, emerging
towns, others)
X Net users as financial investors
X Vernacular language net users
Category Supplementary Reports: (comparative profiling of top 5

websites)
X Online shopping
X Emailing
X Job search
X Matrimony
X Info search - English
X Info Search - Local language
X Online travel
X Social networking/communities
X Friendship / dating
X Online news
X Financial info/news
X Online share trading
X Cinema content
X Sports content
X Online music
X Online games
3
X Online real estate

X Mobile content download
X Astrology
X Online learning/education
Note - All supplement reports are subject to sufficiency of sample

responses. Demographic segment wise details by gender, age, SEC
classification, region and place of net access are included in each of
the reports as appendix tables.
4
India Online 2007
Methodology
In order to derive highly robust and authentic estimates of the current
user-ship of Internet in India, and draw out a truly representative
internet usage behavior patterns, we at JuxtConsult keep improving
and refining our research methodology for the India Online study every
year. In 2007, we have again brought in two significant improvements:
X We have increased our land survey sample base to 10,000 (from

5,500 last year) and the coverage of the number of cities to 31
(from 21 last year). The distribution of these 31 cities continues to
be well spread across the 4 regions of the country. But more
importantly, in terms of coverage of towns by their population size,
we dug deeper this year and covered all town classes that have
population of 20,000 individuals and above.
X Further, to better capture the internet usage across all types of

socio-economic classes (SEC) in urban Indian, we allocated equal
sample quota among the 5 broad socio-economic classes A, B, C, D
and E across various zones within a town, and then across the town
classes and regions. To correct for and put back the real
representation of the socio-economic classes (and not equal
representation) during the data processing stage, we incorporated
the appropriate SEC 'weights' derived from the actual urban
population statistics from authentic govt. Sources (National Sample
Survey Organization and Census of India).
These two refinements in the sampling methodology ensured that this

year we get an even better representation of various types of internet
users in urban India.
Like last year, this year again we conducted both a land survey and an
online survey separately, with the focus of the land survey being on
estimating the size of the internet using population in urban India, and
that of the online survey on capturing the net usage behavior and
preference patterns. The two surveys had some common questions on
demographic profiles and net usage behavior to help us link up the two
sets of data at the processing stage.
The Land Survey

The objective of the land survey was two fold. First, to help us
estimate the internet user-ship in urban India, as with a land survey we
could cover both the user and non-user population of the internet in a
representative way. The other objective was to derive relevant
demographic 'multipliers' from this survey which could then be applied
to the internet usage data collected in the online survey.
The use of these 'individual' level multipliers helped us make the online
survey findings 'representative' of the entire urban online population
and not just of those who are more likely to fill up an online surveys
(because of factors like convenience of access, regularity of usage,
attractiveness of the incentive prize offered for filling the survey,
etc.).
5
The land survey undertaken this year was again a household level
survey across 10,000 households in 31 cities spread across all regions of
India. The survey was conducted and completed between mid-April to
early-May 2007. Care was taken that all relevant classes of towns with
population size of over 20,000 individuals were covered and surveyed
across each of the 4 regions of the country. Within a city, 5
geographical locations were chosen, one each in the north, south, east,
west and central parts of the city. From each location within a city an
equal number of households from the five socio-economic classes A, B,
C, D, and E were surveyed.
The cities where the land surveys were conducted and the size of the
sample data collected from each of these cities are as follows:
Table 1: Detailed sample base distribution of the land survey
Region City/ Town City Class Sample Size City Class

Delhi 10 lakh + 401
Kanpur (UP) 10 lakh + 297
Ludhiana (Pun) 10 lakh + 302
10 lakh +
Patna (Bih) 10 lakh + 303
North Allahabad (UP) 5 lakh – 10 lakh 298
Ajmer (UP) 1 lakh – 5 lakh 314
Bhadohi (UP) 50 K – 1 lakh 299
Muradnagar (UP) 50 K – 1 lakh 300
Sohna (Har) 20 K – 50 K 307
5 lakh - 10 lakh
Mumbai (Mah) 10 lakh + 399
Ahmedabad (Guj) 10 lakh + 404
Pune (Mah) 10 lakh + 300
Rajkot (Guj) 5 lakh - 10 lakh 301
West
Dewas (MP) 1 lakh - 5 lakh 303
Hinganghat (Mah) 50 K - 1 lakh 307
1 lakh – 5 lakh
Mhowgaon (MP) 20 K - 50 K 296
Katol (Mah) 20 K - 50 K 276
Kolkata (WB) 10 lakh + 398
Guwahati (Ass) 5 lakh – 10 lakh 299
Bhubneshwar (Ori) 5 lakh – 10 lakh 303
East
Raniganj (WB) 1 lakh – 5 lakh 300
50 K – 1 lakh
Bhatapara (Chat) 50 K – 1 lakh 252
Champa (Chat) 20 K – 50 K 292
Chennai (TN) 10 lakh + 407
Bangalore (Kar) 10 lakh + 406
Hyderabad (AP) 10 lakh + 410
Mysore (Kar) 5 lakh – 10 lakh 329
South
Kozhikode (Ker) 1 lakh – 5 lakh 300 20 K - 50 K
Nellore (AP) 1 lakh – 5 lakh 300

Cheruvannur (Ker) 50 K – 1 lakh 294
Edapaddi (TN) 20 K – 50 K 305
Total (31) - - 10,002 Total (31)
6
India Online 2007
To check for both the 'regular' as well as 'occasional' usage of the

Internet, at each of the 1,000 households contacted it was queried:
X If any member of the household use the Internet 'at all' from
anywhere (home or any location outside)? And
X If any member of the household use the Internet ‘at least once a
month’ from anywhere (home or any location outside)?
Some further questions related to the specifics of demographic profile

of the head of the household, their knowledge of English, computer
usage, and asset ownership of the household were also asked from the
respondent. The usage of computer and Internet was separately
checked for each member of the household from the respondent.
The above information about the head of the household, especially

their education and occupation profile (thereby identifying their socio-
economic or SEC classification) together with the town size class and
region were used to link up to the similar authentic Government of
India data to estimate the Internet user-ship as well as to generate the
appropriate 'multipliers' that were to be applied to the data collected
from the online survey.
The Online Survey

The online survey was used to collect the in-depth information on
internet usage patterns and other media usage patterns among the
various types of net users. This was done through a 'large-scale' online
survey conducted between end-April to mid-May 2007 among the users
of three of the biggest and most generic portals in India, namely Yahoo,
Rediff and Google.
On one end, the email properties of Yahoo, Rediff and Google (Gmail)
were used through online survey campaigns to target the widest
possible base on internet users in a random manner and collect
responses (as these three email portals together cover almost all email
users with a personal email id in the country). At the same time, to
cover for whatever may have got missed out in these survey campaigns
on email portals, a parallel 'contextual search' based survey ad
campaign was run using Google AdSense.
All the survey campaigns were paid for and officially run by these
portals among their users. The overall online survey campaign used a
combination of banner ads, e-mailers and contextual search ads
through these portals.
The online survey was conducted using an e-questionnaire segmented

into three sections. The questionnaire was pre-tested and timed to take
approximately 15-20 minutes for a respondent to complete depending
on the speed of comprehension and answering of the questions. The
questionnaire was structured and designed to reduce the level of
'respondent fatigue' to an extent that was practically possible.
In this year's study, the information area coverage (in the online
questionnaire) was also enhanced and fine tuned somewhat to keep
abreast with the changing and evolving Indian online space:
7
X The net usage behavior and preferences of new phenomena like

blogging, social networking and language content checking were
included.
X In terms of capturing website preferences, 6 more online activity

categories were included this year to take their coverage to 21. The
new categories added were instant messaging, real estate, online
info search engine in local languages, astrology, online share
trading and online learning/education.
X The question about 'blogging' was fine tuned to segregate usage

behavior between only reading blogs, posting comments on blogs
and having a blog site of one's own.
In the online questionnaire, a response format of 'clicking' a single or

multiple options among the various given options was used for most
questions. For each of these questions it was also possible for a
respondent to answer 'none' or 'any other'. However, wherever the
respondents were asked to give preferences for websites or brand
names, only a text box was provided for them to type the name on
their own (or type 'none' if not applicable). This was done to ensure
that all such recall and actual usage preference responses were
solicited 'unprompted'.
Further, to enlist complete and sincere responses, an incentive of a

significant cash prize was also announced for one selected respondent
to be given at the end of the survey.
Over 26,000 unduplicated and clean responses were collected from the
online survey campaign in about 31/2 weeks time. Of these, all 26,000
responses were complete on user profiles and their net usage behavior
information. Around 14,200 responses were complete in all aspects,
including various online activities undertaken and website preferences.
Thus, the responses from the three sections of the online survey have
different valid sample bases and have been reported accordingly.
All the usable responses after data cleaning were then collated,
crosschecked and processed for tabulation and analysis. While doing the
tabulation, any errors and spelling mistakes in typing of the brand
names, etc. By the respondents were carefully checked and corrected.
Finally, the appropriate weights (multipliers) as derived from the land

survey were incorporated into the usable online survey responses to
make them more 'representative' of the entire urban online population.
Further, for questions that asked for preferred websites names, to
remove the possible 'source' bias towards any specific generic portal
among the three generic portals used, an 'equalization' correction
factor was also incorporated.
The net result was the compilation of the latest, highly authentic and
representative database on the Internet habits and website preferences
of online Indians. This database was then used for making 'insightful'
analysis and conclusions as contained in the various reports of the India
Online 2007 study.
8
India Online 2007
Last but not least, in this year's reports we have brought in the
presentation of the 'changes' in the usage behavior and preferences vis-
à-vis the last year. Wherever relevant, these changes have been
presented graphically along with all the current year's data charts,
graphs and tables.
Note - Because of a deeper and more robust coverage of internet usage

among the smaller towns (down to 20,000 population town classes), and
among all the socio-economic classes in this year's land survey, there is
likely to be an element of 'correction' seen in this year's data (as
compared to the previous year's). These corrections are likely to be
more visible in some of the demographic, socio-economic and economic
profile of online Indians. The correction factor may also apply, though
assumedly not to the same degree, to the current year's data on net
usage behavior and website preferences.
9
Executive Summary
‘Place of work’ is the most used place of accessing internet. At 78%,
place of work (office, school, college) continues to be the single largest
place of accessing the internet. Net usage from place of work access
has gone up +13% over last year’s figure of 65%.
Home-based usage has grown the most - nearly 70% over last year.
While last year’s growth was fuelled by the spread and increased usage
from cyber cafes, this year the key growth driver has been the
increased internet reach from homes. The home-based usage of the net
has gone up +19% to reach 59% from 40% till last year – a 69% year-on-
year growth in user base.
Cyber-cafes usage has become largely ‘secondary’ usage. Net users

accessing the net from cybercafé have gone up only +1% to reach 47%
this year. Further, only 1.4% of the regular internet using populace
accesses the net ‘exclusively’ from a cyber-café. This indicates that as
of now, cyber-cafes are only being used as a supplementary access
point.
The tendency to access internet from multiple places has increased.

If till last year the average number of different places used for
accessing the net was 1.5, this year it has increased significantly to
touch 1.9. While only 1 in 4 internet users (25%) access the net from
just ‘one’ place, the bulk 2 out of 3 net users (64%) access the net from
‘two’ places and just 1 in 10 internet users (10%) access the internet
from ‘three’ places of access (home, place of work and cyber café).
‘Cyber-café’ users are more males, younger and relatively less

affluent. Cyber cafes are relatively more popular among males (85% of
cyber café users are male). They are also relatively ‘younger’ net users.
A high proportion of unemployment among them (41%) indicates that a
large section of them could be ‘students’. Cybercafé users come
relatively more from the smaller towns and southern region.
‘Place of work’ and ‘in –transit’ users are relatively ‘mature’ in age.
While 42% of all internet users belong to the ‘youth’ age groups, this
drops to 38% and 29% among those accessing the net from their ‘place
of work’ and ‘in-transit’ respectively. Accordingly, the employment
incidence is also higher among these sub-groups and relatively more of
them are ‘chief wage earners’ of their households.
The niche ‘in-transit’ users enjoy the best socio-economic standing.

While ‘in-transit’ users account for only 6% of the net user base, a
significantly high proportion of them belongs to SEC A (42%), prefers to
read in English (59%) and has graduated from professional streams
(39%). Their monthly household income and asset ownership levels are
also appreciably higher than other net users.
In-transit net users are also the most ‘experienced’ and ‘evolved’
net users. In-transit users stand out as significantly more experienced
net users (87% have been online for at least 2 years) and their usage of
the medium is also distinctly higher across all aspects – be it their
10
India Online 2007
frequency of use or duration of use from office/home. They also display

the highest engagement levels across most online activities including
blogging, downloading material and membership of online communities.
In-transit net users also respond relatively more to most of the online
marketing stimuli, and at 70% they buy online considerably more than
the net users accessing net from other places. On the other hand, those
who access the net from cybercafés display relatively less
responsiveness to all online marketing stimuli and buy online also
relatively less.
Google is the most used website across all types of net users. The
leadership of Google as the most used website of all runs across all the
subgroups of net users, peaking significantly among the ‘in-transit’
users (43%). In terms of mind share (top of mind website recall), while
Google maintains its lead among the ‘in-transit’ users, Yahoo emerges
more salient among home-based users and a notch more so among
‘place-of-work’ and cyber-café users.
In conclusion, while ‘place-of-work’ is by far the most commonly used

place for accessing the net, this year it is the rapid increase in ‘home-
based’ access that has fuelled the growth of the internet. Cyber-cafes
have more or less been ‘dormant’ in terms of widening their user base
and this could prove to be a bottle-neck for expanding the internet
reach in small towns in future.
Among the sub-groups, the ‘in-transit’ net users, albeit a very small
group in terms of size (only 6% of all net users), has the most upmarket
socio-economic profile. They are also the most ‘evolved’ users of the
net, be it the duration or frequency of net usage, or the ‘spread’ and
‘depth’ of usage of various online activities.
11
Key Findings
‘Place of work’ is the most used place of accessing internet,
but ‘home’ based access has shown the most growth
At 78%, place of work (office, school, college etc.) Continues to be the
single largest place of accessing the internet. Further, place of work
access has gone up +13% over last year’s figure of 65%.
In terms of growth over last year it is the home-based usage which has
grown the highest - almost 50% over last year. Whereas last year’s
growth was fuelled by the spread and increased usage from cyber cafes,
this year the key growth driver has been the increased internet reach
from homes. The home-based usage of the net has gone up +19% to
reach 59% from 40% till last year.
Chart 1: Various places of accessing internet (multiple points of access)
Current Year Place of work Home Cyber cafe In transit
100%
78%
80%
59%
60% 47%
40%
20% 6%
0%
All Internet Users
Cyber-cafes have shown stagnation in growth. Their usage has gone up

only +1% to reach 47% this year. Further, a cause for worry is that only
1.4% of the regular internet using populace accesses the net
‘exclusively’ from a cyber-café. This indicates that as of now, cyber-
cafes are only being used as a ‘supplementary’ access point.
Table 2: Penetration of internet access by place

All Internet All Internet Change over
Place of Access
Users (2007) Users (2006) 2006
% % %
Place of work (office, school, college) 78% 65% +13%
Home 59% 40% +19%
Cyber cafe 47% 46% +1%
In transit 6% 3% +3%
Average place of access 1.9 1.5 +0.4
In terms of numbers, nearly 19.6 million users access the net from their
place of work (office, school, college etc.), roughly 14.9 million do so
from their homes, 11.8 million access the net from cyber cafes and 1.5
million are online in-transit. In terms of growth, in-transit and home
12
India Online 2007
based access has shown the highest growth at 129% and 69%
respectively
Table 3: Growth of internet access by place (2007 vis-à-vis 2006)

All Internet All Internet
Place of Access Y-O-Y Growth
Users (2007) Users (2006)
In millions In millions %
Place of work (office, school, college) 19.6 14.3 38%
Home 14.9 8.8 69%
Cyber cafe 11.8 10.1 17%
In transit 1.5 0.7 129%
The tendency to access internet from multiple places has

increased
If till last year the average number of different places (home, place of
work/school, cyber café etc.) Used for accessing the net was 1.5, this
year it has increased significantly to touch 1.9.
A few interesting points related to this aspect are:

X Only 1 in 10 internet users (10%) access the internet from all the
three places of access (home, place of work, cyber café).
X One in 4 (25%) access the net from only one place - predominantly
office or home as net users accessing the net from cyber café only
is just 1%.
X Almost 2 out of 3 (64%) the net users access the net from two
places – of these the most common combination is office and home
(29%) and office and cybercafé (27%).
Chart 2: Overlap of usage between various places of internet access
Place of Work / Office - 78% Home - 59%
Place of Work Only Home Only

12% 29% 12%
10%
27% 8%
Cyber cafe Only

1%
Cyber cafe - 46%
13
Users accessing the internet from different places are

demographically distinct
The profile of users who access the internet from different places of
access is somewhat different. The same has been summarized below:
X ‘Cyber-café’ users are more males, younger and relatively less

affluent. Cyber cafes are somewhat more popular among males
(85% of cyber café users are male). The relatively younger profile of
cyber café users and high proportion of unemployed users (41%)
among them could indicate a large share of ‘students’ among this
sub-group. They are also relatively more from the smaller towns
and southern region. The socio-economic standing of this sub-group
is also distinctly lower – not only do 40% of them belong to
households with monthly household income of less than Rs 10,000
their household asset ownership is also on the lower side. Further,
the proportion of the higher socio economic classes is relatively
lower.
X ‘Place of work’ and ‘in –transit’ users are relatively older. While
42% of all internet users belong to the 13-24 years band, this drops
to 38% and 29% among those accessing the net from their ‘place of
work’ and ‘in-transit’ respectively. Accordingly, the employment
incidence is also higher among these sub-groups as is the proportion
of users who head their household.
X The niche ‘in-transit’ users enjoy the best socio-economic standing.

While ‘in-transit’ users account for only 6% of the net user base, a
significantly high proportion of them belongs to SEC A (42%),
prefers to read in English (59%) and have graduated from
professional streams (39%). Their monthly household income and
asset ownership levels are also appreciably higher than other net
users.
X Home-based users have slightly more females and are socio-

economically next only to in-transit users. At 19% females, the
home-based users enjoy a marginally better gender ratio – this is
possibly on account of presence of housewives in this sub-group.
Their socio-economic standing while not as premium as that of in-
transit users is nonetheless relatively better than cyber-cafes and
place-of-work users.
14
India Online 2007
Table 4: Key demographic and socio-economic profile of net users by

places of access
Place of Cyber- All Internet
Attribute Home In Transit
Work cafe Users
Sample Base 19,740 14,856 11,601 1,522 25,060
Male users 83% 81% 85% 89% 82%
Users below 25 years age groups 38% 43% 48% 29% 42%
Household head 52% 43% 44% 56% 47%
From metro city markets 38% 38% 36% 46% 37%
Users from southern region 39% 38% 41% 38% 40%
User prefer to read in English 42% 46% 41% 59% 41%
User from SEC ‘A’ and ‘B’ 59% 62% 55% 74% 56%
Graduate plus educated users 67% 65% 62% 73% 64%
Rs.30,000+ family income 24% 30% 21% 46% 23%

Car ownership in the HH 28% 40% 24% 54% 28%
Credit card ownership in the HH 37% 39% 29% 56% 35%
Ownership level of household assets is the highest among in-transit

users (in keeping with their comparatively better socio-economic
standing and affluence level) followed at a distance by home-based
users. Cyber café users and place of work users have relatively lower
ownership of household assets.
Table 5: Ownership of key household and financial assets of net users

by place of access
Work cafe Users
Sample Base 19,740 14,856 11,601 1,522 25,060
Home 57% 67% 58% 70% 58%
Color TV 92% 96% 92% 96% 92%
Mobile Phone 90% 94% 90% 95% 90%
Fridge 74% 86% 73% 89% 75%
Washing Machine 56% 71% 52% 76% 57%
Microwave 24% 34% 20% 50% 24%
Air Conditioner 25% 36% 19% 51% 25%
Bank Account 82% 87% 82% 93% 82%

Life Insurance 62% 68% 59% 78% 61%
Medical Insurance/CGHS 34% 41% 31% 61% 33%
Debit Card 55% 59% 55% 74% 52%
Fixed Deposits 34% 44% 34% 56% 34%
Mutual Funds 23% 29% 20% 43% 22%
Shares of Companies 20% 27% 17% 37% 20%
15
In-transit users are the most 'experienced', 'heaviest' and

'evolved' net users
'In-transit' users stand out as significantly more experienced net users -
Not only 87% of them have been online for at least 2 years, over half,
55%, have been using the medium for over 6 years!
Their usage of the medium is also distinctly higher across all aspects -
be it their frequency of use or duration of use from office/home or on
weekdays/weekends. In fact a considerably high proportion of this sub-
group claim to be online 'throughout the day' (30% from home, 47% from
office)
Table 6: Key net usage behavior dynamics of net users by place of

access
Work cafe Users
Sample Base 19,740 14,856 11,601 1,522 25,060
2 years+ of net usage experience 67% 66% 71% 87% 63%
Broadband connection at home 67% 68% 62% 65% 68%
Users accessing net daily from home

83% 84% 80% 92% 84%
(of those accessing from home)
Users accessing net daily from office

86% 87% 83% 93% 86%
(of those accessing from office)
Heavy users (2 hrs+/day) from home 22% 22% 24% 34% 22%
Heavy users (2 hrs+/day) from office 29% 31% 28% 44% 29%
Other salient points regarding internet access dynamics of this segment

are:
X Interestingly, net users accessing from cybercafé are more

experienced users with a higher 71% of them having more than 2
years of net usage experience.
X Broadband remains the most widely used connection across users

who access the net at different places. Not surprisingly, the ‘in-
transit’ users have a significantly higher share of mobile connection
(13%) and wi-fi connections (4%).
X BSNL, followed by Airtel, are the most popular isps for both home
as well as office connections. Reliance has a relatively better
standing among the ‘in-transit’ net users than it has otherwise with
home, office or cybercafé accessing ones.
X Internet related problems do vary by place of access users. While

the ‘heavier’ ‘in-transit’ users have the highest incidence of
complaints, the ‘lighter’ place-of-work users are at the other end
with relatively fewer complaints. ‘Slow website opening’ is the
leading irritant, especially among cyber-café users, except for the
‘in-transit’ users for whom ‘spam/junk mail’ is a larger issue.
‘Unsolicited ad pop-ups’ are relatively higher among home-based
users whereas ‘difficulty in connecting’ is a more common problem
among cyber-café users.
16
India Online 2007
Chart 3: Problems faced when online among the net users by place of
access
Current Year Slow website opening Virus / spyware Spam / junk mails
66% 66%
70% 61% 61% 64% 62%
61%
60% 52% 53% 52% 51%
51% 51% 49%
49%
50%
40%
30%
20%
10%
0%
Place of work Home Cyber cafe In transit * All Internet

Users
They are also characterized by the greatest ‘depth’ of online

activities
The top 10 online activities undertaken by the net users across places
of access are highly similar except in the case of the ‘in-transit’ users.
In fact, at least 9 out of 10 activities are exactly the same, only their
respective ranking keeps shifting among the other three sub-groups.
The only activity which figures in the top 10 of the other 3 groups but
not in top 10 of ‘place of work’ users is dating/friendship.
Dating/friendship come 11th in popularity among these users, just
behind ‘search work related info’.
Emailing and job search remain the most popular online activities
across sub-groups except in the case of ‘in-transit’ users where ‘ buying
online travel products’ edges out job search for the second spot.
Moreover, among ‘in-transit’ users, ‘search for job related info’ and
‘search for product information’ also take precedence over’
dating/friendship’, ‘online gaming’ and ‘chatting’
Table 7: Top 10 most popular online activities of net users by place of

access
Place of All Internet
Activity Home Cyber cafe In transit *
work Users
Sample Base 10,865 8,783 6,742 942 14,253
Emailing 96% 96% 96% 99% 95%

Job search 77% 71% 79% 74% 73%
Instant messaging 63% 65% 65% 70% 62%
Check news 65% 62% 62% 74% 61%
Music 60% 63% 63% 64% 60%
Chatting 57% 65% 65% 64% 59%
Check sports 61% 58% 61% 66% 57%
E-greetings 59% 61% 61% 72% 57%
Online games 56% 56% 56% 59% 54%
Dating/Friendship 52% 53% 57% 55% 51%
17
Other noteworthy points related to online activities undertaken by net

users from various place of access are:
X Home-based users are more actively engaged in ‘social

interactivity’ activities (chatting, instant messaging, social
networking, share pictures, e-greetings), online entertainment
(music, movies/cinema content), information search (hobby related
info search, product related info search, personal travel related
info search) and e-commerce related activities (online travel
products, online stock trading, net banking, online bill payment).
X ‘Place-of-work’ based users are significantly more interested in

professional information search (work related info search, real
estate info search, financial info search, business travel related
info search), e-commerce related (net banking, buy online travel
products, bill payment) and specific online content (sports, news,
astrology), professional networking and educational/learning
material.
X Cyber-café users, in keeping with their lower age profile, undertake

personal interest (hobby related, music, sports, cinema) and
interactivity activities (chatting, instant messaging, social
networking, e-greetings, dating/friendship, sharing pictures)
relatively more.
X ‘In-transit’ users display the highest engagement levels across most

online activities especially e-commerce related (online travel
products, other products, net banking, bill payments) and
professional (business networking, work related info, business
travel related, financial info search) and personal info search led
online activities.
Table 8: Online activities undertaken ‘relatively’ more by home-

accessing internet users (Top 10)
% Home- % All Internet % Home-accessing
Activity accessing Users Users Users Undertaking
Undertaking Undertaking More
Sample Base 8,783 14,253
Chatting 65% 59% 5%

Buy travel products 48% 43% 5%
Share pictures 45% 40% 5%
Buy other than travel products 29% 24% 5%
Online stock trading 17% 13% 4%
Online bill payment 26% 22% 4%
Movies 33% 29% 4%
Search for product information 48% 45% 4%
E-greetings 61% 57% 4%
Check personal travel related info 29% 26% 4%
18
India Online 2007
Table 9: Online activities undertaken ‘relatively’ more by office-

% Office-accessing
% Office-accessing % All Internet
Activity Users Undertaking
Users Undertaking Users Undertaking
More
Buy online 48% 43% 5%

Search work related info 53% 49% 4%
Net banking 34% 30% 4%
Check financial info 49% 45% 4%
Job Search 77% 73% 4%
Check news 65% 61% 4%
Check real estate info 40% 37% 4%
Matrimonial search 51% 48% 4%
Check business/financial news 34% 30% 4%
Business/professional networking 30% 26% 4%
Table 10: Online activities undertaken ‘relatively’ more by cybercafé-

% Cybercafé- % All Internet % Cybercafé-
Activity accessing Users Users accessing Users
Undertaking Undertaking Undertaking More
Dating/Friendship 57% 51% 6%

Job search 79% 73% 5%
Chatting 65% 59% 5%
Mobile content 54% 50% 4%
Educational / learning material 52% 48% 4%
Share pictures 43% 40% 4%
Matrimonial search 51% 48% 4%
E-greetings 61% 57% 3%
Check sports 61% 57% 3%
19
Table 11: Online activities undertaken ‘relatively’ more by in-transit

internet users (Top 10)
% In-transit % All Internet % In-transit Internet
Activity Internet Users Users Users Undertaking
Undertaking Undertaking More
Sample Base 942 14,253
Buy travel products 75% 43% 32%

Net banking 60% 30% 29%
Business/professional networking 53% 26% 27%
Online bill payment 49% 22% 27%
Check business/Financial news 57% 30% 26%
Check business travel related info 45% 19% 26%
Check personal travel related info 52% 26% 26%
Buy other than travel products 49% 24% 25%
Search for product information 65% 45% 20%
The inclination to join online communities is also noticeably higher

among ‘in-transit’ users at 57%, followed at a distance by home-based
users at 46%.
Chart 4: Membership with online communities among the net users by

place of access
Current Year Not a member of any online community

M ember of an online community
58% 58% 57% 59%
60% 54%
46%
42% 42% 43% 41%
40%
20%
0%

Users
Blogging too is more prevalent among ‘in-transit users’ at 44% incidence

compared to a 30% incidence among all internet users. Blogging is just
‘averagely’ popular among the internet users accessing the net from all
the other 3 places (home, office and cybercafé).
At 13% usage, incidence of visiting local language websites is just

marginally higher among ‘place-of-work’ accessing users as compared
to 12% usage among all internet users. Usage of language websites is
again only ‘averagely’ popular among the internet users accessing the
net from the other 3 places.
20
India Online 2007
Another indicator of the relatively more ‘evolved’ and savvier’ net

usage profile of the ‘in-transit’ users is their significantly higher
number of average per capita email accounts they own – 3.7 against 3.0
among all net users. The internet users accessing the net from the
other 3 places once again turn out to be ‘average’ net users in their
email ownership behavior.
In-transit net users make the best online consumers

Response to online marketing stimuli is the highest among ‘in-transit’
users (84% have responded to at least one online marketing stimulus in
the past). They tend to respond more to all kinds of online marketing
stimuli, be it banner ads, online contests, sponsored search ads or e-
mailers. Home-accessing net users are also above par in terms of their
disposition to online marketing stimuli compared to office or cybercafé
accessing internet users.
At 70%, in-transit net users also buy online considerably more

(compared to 43% among all internet users). Home-accessing ones
follow next at a distance (48%).
Table 12: Response to online marketing stimuli and online buying

behavior
Home In Transit
Work cafe Users
Sample Base
Participated in an online contest 43% 48% 46% 59% 43%
Clicked a banner ad 46% 49% 50% 56% 47%
Clicked a sponsored search ad 37% 41% 39% 51% 37%
Clicked a product/service e-mailer 15% 16% 14% 29% 14%
Online buyers 47% 48% 41% 70% 43%

Bid/Bought in an online auction 24% 25% 24% 39% 23%
Google is the most used website across all types of net users
The leadership of Google runs across all the subgroups of users, peaking
significantly among the ‘in-transit’ users (43%). Moreover, in this sub-
group the gap between Google and Yahoo is considerable at 26%.
In terms of mind share (top of mind website recall), while Google

maintains its lead among the ‘in-transit’ users, Yahoo emerges as
salient among home-based users and a notch more so among ‘place-of-
work’ and cyber-café users as well.
21
Table 13: Most used website overall among net users by place of access
(Top 10)
Place of All Internet
Website Home Cyber cafe In transit *
work Users
Google 32% 31% 31% 43% 29%

Yahoo 26% 25% 27% 17% 27%
Rediff 12% 9% 12% 9% 11%
Orkut 5% 10% 9% 4% 8%
Gmail 5% 4% 4% 7% 4%
Hotmail 1% 2% 1% 1% 2%
Indiatimes 1% 1% 1% 2% 1%
Wikipedia 1% 1% 1% 1% 1%
Moneycontrol 1% 1% 0.3% 1% 1%
Naukri 1% 1% 1% 0.3% 1%
The website preference by place of access across various ‘specific’

online activities broadly follows the same trend as among all internet
users. Across user groups, Yahoo is the leading website for more
specific online activities than Google.
Nonetheless, of the 23 activities covered, for 8 categories the

subgroups show some distinctions in preference of the leading website.
Further, among these the ‘in-transit’ user group has the highest
variation displaying preference for niche sites such as ‘Blogspot’ etc. In
keeping with their greater net experience and savvier online behavior.
22
India Online 2007
Table 14: Most used websites on preferred basis by place of access for
specific online activities
Online Activity Place of Work Home Cyber-cafe In Transit
Info Search – Local Languages Google, 73% Google, 74% Google, 78% Google, 72%
Info Search – English Google, 75% Google, 77% Google, 77% Google, 79%
Social Networking Orkut, 63% Orkut, 65% Orkut, 66% Orkut, 58%
Instant Messaging Yahoo, 60% Yahoo, 65% Yahoo, 65% Yahoo, 64%
Emailing Yahoo, 50% Yahoo, 53% Yahoo, 54% Yahoo, 43%
Dating / Friendship Orkut, 32% Orkut, 40% Orkut, 37% Orkut, 32%
Online Shopping EBay, 33% EBay, 38% EBay, 36% EBay, 46%
Online Education Google, 33% Google, 33% Google, 36% Google, 30%
Job Search Naukri, 38% Naukri, 36% Naukri, 36% Naukri, 39%
Espnstarsports, Espnstarsports, Espnstarsports,
Sports Content Espnstarsports, 30%
28% 31% 28%
Matrimonial Search BM, 29% BM, Shaadi, 29% BM, 33% BM, 38%
Online Share Trading ICICI Direct, 36% ICICI Direct, 37% ICICI Direct, 37% ICICI Direct, 37%
Astrology Yahoo, 21% Yahoo, 23% Yahoo, 22% Rediff, 22%
Real Estate Info Yahoo, 15% Yahoo, 13% Yahoo, 15% Yahoo, 17%
Online Music Raaga, 22% Raaga, 22% Raaga, 23% Raaga, 16%
Online Games Yahoo, 19% Zapak, 18% Yahoo, Zapak, 18% Zapak, 20%
Local language content Google, 11% Google, 10% Google,13 % Eanadu, 10%
Online Travel Makemytrip, 17% Makemytrip, 19% Yatra, 17% Makemytrip, 25%
Financial News & Info MC, CNBC, 13% MC, CNBC, 15% Google, 14% MC, Yahoo, 16%
Online News Yahoo, 13% Yahoo, 14% Yahoo, 15% Rediff, 13%
Mobile Content Yahoo, 15% Yahoo, 13% Yahoo, 15% Yahoo, 17%
Cinema Content Yahoo, 11% Yahoo, 11% Yahoo, 12% Yahoo, 12%
Blog sites Google, 22% Google, 20% Google,21% Blogspot, 19%
BM - BharatMatrimony, MC - MoneyControl
23
Some highlight points on the media habits of net users by

place of access are:
X Cyber-café users are somewhat ‘heavier’ watchers of TV as
compared to overall net users. While 13% of all net users watch TV
for more than 2 hours a day, 15% of cyber-café users do so.
X Radio listenership is relatively higher among cyber-café users and

‘in-transit’ users. While 10% of all net users listen to the radio for
more than 2 hours day, the corresponding figures for cyber-café
users and ‘in-transit’ users are 12% each.
X ‘In-transit’ users also spent relatively more time reading the

newspaper. If 14% of all net users spend 1 hour or more reading the
newspaper on a daily basis, the corresponding figure among in-
transit net users is 16%. The newspapers read relatively more by
‘in-transit’ users are ‘Times of India’ (43%) and ‘Economic Times’
(6%)
X ‘Reader’s Digest’, ‘Outlook’, ‘Business World’ and ‘Chip’ are some

of the magazines that are relatively more popular among the ‘in-
transit users’. ‘Femina’ and ‘Digit’ enjoy a relatively better
standing among ‘home-based’ users.
In conclusion, while ‘place-of-work’ is by far the most commonly used

place for accessing the net, this year it is the rapid increase in ‘home-
based’ access that has fuelled the growth of the internet. Cyber-cafes
have been dormant in terms of widening their user base and this could
prove to be a bottle-neck for expanding the internet reach in small
towns in future.
Among the sub-groups, the ‘in-transit’ user group albeit small in terms
of size, has the most upmarket socio-economic profile and is also the
most evolved in terms of net usage.
24
India Online 2007
Detailed Findings-
Place of Internet
Access
25
Reading the Graphs

& Tables
Chart: Age group distribution
Current Year Age 13-18 years Age 19-24 years
Age 25-35 years Age 36-45 years
40% Age 46-55 years Above Age 55 years
36%
31%
20%
13%
11%
6%
2%
Current 0%
year base
All Users
Base: 25,060
Same series color as the current year
Change from graph, showing an increase of 5% in the
previous year proportion of 13 to 18 years age group
Change from PY
10%
5%
5% 1% 2% 1%
0%
-5%
-5% -4%
-10%
Base: 25,060(CY), 20,268(PY)
Current Previous
year base year base
26
India Online 2007
Table: Preferred websites - emailing

Website Place of work Home Cyber cafe In transit * All Internet Users
Yahoo 49% 55% 49% 58% 12%
% Change 10% 18% 11% 8% -3.0%
Change Gmail 21% 21% 22% 21% 11%
from
% Change 6% 8% 10% 10% -4.6%
previous
year Rediff 20% 17% 19% 15% 7%
figures % Change 1% -3.5% -4.2% -3.8% -2.9%
Hotmail 6% 4% 6% 5% 6%
% Change -5.5% -10.8% -5.6% 1% -1.1%
Indiatimes 0.8% 0.7% 1% 0.8% 5%
Fields marked % Change -9.4% -8.9% -10.0% -12.2% -1.3%
with * means Sify 1% 0.8% 1% 1% 3%
that the field % Change -3.5% -1.8% -1.0% -1.1% -2.1%
is added this
Sancharnet/BSNL* 1% 0.8% 0.5% 0.0% 3%
year hence
not % Change
comparable VSNL 0.4% 0.4% 0.3% 0.0% 2%
to last year % Change -0.5% -0.9% -0.6% -1.5% -0.5%
AOL* 0.1% 0.0% 0.1% 0.1% 1%
% Change
Lycos* 0.2% 0.2% 0.0% 0.0% 0.9%
% Change
Base: 9,404(CY), 6,100(PY)
A blank in this row

means that this
Current Previous attribute was not
year base year base included in last
year’s survey &
therefore no
“change over
previous year” can
be presented
27
Popularity of the
Activity
Table 15: Popularity of various internet activities
All Users
Activity All Users (In Millions)
(Proportion)
Emailing 95% 24.0
Job Search 73% 18.4
Instant messaging 62% 15.6
Check news 61% 15.4
Music 60% 15.1
Chatting 59% 14.9
Info search - all search engines 58% 14.5
Check Sports 57% 14.4
E-greetings 57% 14.4
Infosearch - English search engines 56% 14.0
Online games 54% 13.7
Dating/Friendship 51% 12.9
Mobile contents (ring tones / games, etc.) 50% 12.5
Search work related info 49% 12.3
Matrimonial search 48% 12.0
Educational / Learning material 48% 12.0
Screensavers/wallpapers 46% 11.5
Astrology 46% 11.5
Check financial info 45% 11.4
Search for product information 45% 11.2
Social networking / Communities 44% 11.0
Buy online 43% 10.9
Share pictures 40% 10.0
Check real estate info 37% 9.2
Check hobby related info 32% 7.9
Check business/Financial news 30% 7.6
Net banking 30% 7.6
Check health & lifestyle info 30% 7.6
Movies 29% 7.4
Check cinema content 28% 7.0
Info search - local language search
28% 6.9
engines
Check / read blogs 27% 6.7
Business/professional networking 26% 6.6
Check personal travel related info 26% 6.5
Buy other than travel products 24% 6.1
Look for Seminar/workshops 24% 6.0
Online bill payment 22% 5.6
Check business travel related info 19% 4.7
28
India Online 2007
All Users
Activity All Users (In Millions)
(Proportion)
Adult content 18% 4.6
Online stock trading 13% 3.3
Net telephony 13% 3.2
Comment on blog post 12% 3.0
Local language website usage 12% 2.9
Have a blog site of own 7% 1.7
Base: 25,060
29
Table 16: Place of access
Website All Internet Users

Home 59%
Place of work (office / school / college) 78%
Cyber cafe 47%
In transit (while traveling) 6%
Base: 25,060
30
India Online 2007
Demographic Profile
Chart 5: Gender breakup
Current Year M ale Female
100% 89%
83% 81% 85% 82%
80%
60%
40%
17% 19% 15% 18%
11%
20%
0%

Users
Base: 25,060
Chart 1: Gender breakup

Change from PY
89%
100%
80%
60%
40%
20% 12% 11% 6%
5% 3%
0%
-20% -5% -3%
-6%
-12%
Base: 25,060(CY), 20,268(PY)
31
Chart 6: Age group distribution
Current Year 13-18 yrs 19-24 yrs 25-35 yrs
50%
39% 42%
37% 36%
40% 36%
30% 31% 31% 31%
30%
21%
20% 13% 12%
9% 11%
8%
10%
0%

Users
Base: 25,060
Chart 2: Age group distribution
Change from PY
10%
5% 5% 5%
5% 3%
0.0%
0%
0.0% 0.0%
-1% -1%
-5% -2%
-4%
-5% -4%
-6%
-10% -8%
Base: 25,060(CY), 20,268(PY)
32
India Online 2007
Chart 7: City class - by population size
Current Year Up to 1 Lakh 1-5 Lakhs 5-10 Lakhs Above 10 Lakhs
60%
53%
46% 47% 44% 45%
40%
28% 28% 29% 29%
25%
15% 15%
20% 15% 13% 15%
12% 11% 12% 12%
8%
0%

Users
Base: 25,060
33
Chart 8: City class - by market size
Current Year M etro Urban uptowns Emerging Towns Others
50% 46%
38% 38%
40% 36% 34% 37%
33% 31% 33%
30% 28%
15% 16% 16% 14% 16%

20% 14% 14% 14%
14% 13%
10%
0%

Users
Base: 25,060
Chart 3: City class - by market size

Change from PY
19% 19%
20% 17%
13%
10%
1% 0.0%
0% 0.0%
0.0%
-2% -1% -2% 0.0% -2%
-4%
-10% -6% -7%
-11% -10% -11%
-13%
-20%
Base: 25,060(CY), 20,268(PY)
34
India Online 2007
Table 17: Top 10 cities
Cities Place of work Home Cyber cafe In transit * All Internet Users
Delhi 13% 13% 10% 16% 12%
% Change 8% 9% 7% 0.0% -3.3%
Mumbai 10% 10% 9% 12% 10%
% Change -3.3% -0.8% -2.9% 0.0% -5.0%
Bangalore 7% 6% 8% 8% 6%
% Change -2.1% 0.8% -1.1% 0.0% -3.0%
Hyderabad 5% 6% 5% 5% 5%
% Change 0.6% 0.8% -0.8% 0.0% -1.5%
Chennai 4% 5% 4% 6% 4%
% Change -0.3% 1% -0.8% 0.0% -1.4%
Kolkata 3% 4% 3% 5% 3%
% Change 0.0% -0.8% 0.0% 0.0% -2.2%
Pune 3% 2% 3% 3% 3%
% Change -0.3% 0.1% -0.3% 0.0% -1.4%
Ahmadabad 2% 2% 2% 2% 2%
% Change 0.1% 0.6% 0.1% 0.0% -0.6%
Lucknow 1% 1% 1% 1% 1%
% Change -2.5% -2.8% -2.4% 0.0% -0.2%
Coimbatore 0.9% 0.8% 0.7% 0.6% 0.9%
% Change -0.4% 0.0% -0.5% 0.0% -0.4%
Base: 25,060(CY), 20,268(PY)
35
Chart 9: Region-wise break-ups
Current Year North East South West
50%
39% 41% 40%
38% 38%
40%
30% 26% 24% 26% 26% 26% 26%

23% 23% 22%
21%
20% 14%
12% 12% 12% 12%
10%
0%

Users
Base: 25,060
Chart 4: Region-wise break-ups

Change from PY
10% 7% 6%
5% 7% 5% 6% 6%
3% 4%
5% 0.0% 1%
0.4% 1% 0.0% 0.0%
0%
0.0%
-5%
-10%
-15% -12% -11% -13%

-14%
Base: 25,060(CY), 20,268(PY)
36
India Online 2007
Table 18: Preferred language of reading
Language Place of work Home Cyber cafe In transit * All Internet Users
English 42% 46% 41% 59% 41%
% Change -15.7% -21.9% -19.5% 0.0% -18.3%
Hindi 18% 18% 18% 13% 19%
% Change -0.5% 4% 0.3% 0.0% 0.7%
Telugu 6% 5% 6% 3% 6%
% Change 4% 3% 4% 0.0% 4%
Tamil 6% 5% 6% 4% 6%
% Change 3% 3% 3% 0.0% 3%
Marathi 5% 4% 5% 3% 5%
% Change 0.9% 2% 2% 0.0% 1%
Malayalam 4% 4% 4% 3% 4%
% Change 0.1% 0.4% 0.1% 0.0% 0.4%
Gujarati 3% 3% 3% 3% 4%
% Change 2% 2% 2% 0.0% 2%
Kannada 4% 3% 4% 2% 4%
% Change 1% 2% 2% 0.0% 2%
Bengali 3% 4% 3% 3% 3%
% Change 1% 2% 2% 0.0% 2%
Oriya 3% 2% 3% 0.8% 3%
% Change 2% 1% 2% 0.0% 2%
Base: 25,060(CY), 20,268(PY)
37
Socio-Economic
Profile
Chart 10: Socio economic classification
Current Year SEC A SEC B SEC C SEC D SEC E

50%
42%
40%
32% 33% 32% 31% 32%
30%
30% 27%
23% 23% 24% 23%
23%
20%
20% 15% 13%
13% 12% 14%
10%
10% 6% 6% 7% 7%
4%
0%

Users
Base: 25,060
Chart 5: Socio economic classification
Change from PY
8%
10% 7% 6% 5% 7% 7%
5% 2% 0.0% 0.0% 2%
1% 0.3%
0.0%
0%
0.0%
-5% -1% -0.4% -1% 0.0%
-4% -3%
-5% -5%
-10% -7% -5%
-15%
-14%
Base: 25,060(CY), 20,268(PY)
38
India Online 2007
Chart 11: Highest educational qualification
Current Year College but not Graduate

Graduate & above - general stream
Graduate & above - professional stream
50%
41% 39% 39%
36% 37%
40% 34%
27% 29%
30% 25% 25% 25%
22% 22% 23%
18%
20%
10%
0%

Users
Base: 25,060
Chart 6: Highest educational qualification

Change from PY
10%
5% 6% 5% 5%
5% 4% 4%
3% 3% 0.0%
0.0%
0%
0.0%
-5%
-4% -4% -4%
-5%
-10%
Base: 25,060(CY), 20,268(PY)
39
Chart 12: Occupational break up
Current Year Unemployed Employed
80% 71% 74%

59% 62%
56%
60%
44% 41% 38%
40% 29% 26%
20%
0%

Users
Base: 25,060
Chart 7: Occupational break up
Change from PY
50% 44%
40%
30%
20% 14%
9% -1% 1%
10% 0.0%
0%
-10% 0.0%
-20% -9%
-30% -14%
-40%
-50%
-44%
Base: 25,060(CY), 20,268(PY)
40
India Online 2007
Chart 13: Function / field of occupation
Current Year IT/SW M ARCOM Finance Others
60% 54%
53% 52% 52%
50% 46%
40%
30% 19% 25%

20%
19% 19%19% 20% 20%
18%
19%
20%
10% 10% 9% 8% 10%
10%
0%

Users
Base: 15,219
41
Chart 14: Head of the household

Current Year Head of the household Not head of the household
57% 56% 56%

60% 53%
52%
48% 43% 47%
44% 44%
40%
20%
0%

Users
Base: 25,060
Chart 8: Head of the household

Change from PY
30% 24% 25%
23%
20% 16%
10% 0.0%
0%
-10% 0.0%
-20%
-16%
-30% -25% -23%
-24%
Base: 25,060(CY), 20,268(PY)
42
India Online 2007
Economic Profile
Chart 15: Monthly family income
Current Year Up to Rs. 10K 10-30K 30-50K Above 50K
50% 44%
39% 40% 39%
40% 39% 38%
40% 37%
30% 26% 27%
16% 19%
20% 13% 16%
14% 12% 13%
11% 8% 10%
10%
0%

Users
Base: 21,343
Chart 9: Monthly family income

Change from PY
10% 6%
5% 6% 5%
4% 5% 5%
4% 3% 4%
5% 3% 3% 0.0% 0.0%
0.0%
0%
0.0%
-5%
-10%
-15% -12% -13%

-14% -13%
Base: 21,343(CY), 20,268(PY)
43
Chart 16: Most expensive vehicle owned by the household
Current Year 2 Wheeler 4 Wheeler Others
60% 54%
50% 46% 44%
44%
40% 40%
40%
28% 29% 28%
30% 24%
20%
9% 9%
9% 6% 5%
10%
0%

Users
Base: 25,060
Chart 10: Most expensive vehicle owned by the household

Change from PY
8%
6%
6%
6% 5% 5% 5% 5%
4% 3%
2% 1% 1% 0.4%
0.0%
0.0%
0%
0.0%
-2% -1% -1%
Base: 25,060(CY), 20,268(PY)
44
India Online 2007
Chart 17: Ownership of credit cards (individually)
Current Year Don't own a credit card Own a Credit Card
80% 71%
61% 67%
63%
56%
60%
39% 44%
37%
34%
40% 29%
20%
0%

Users
Base: 25,060
Chart 11: Ownership of credit cards (individually)

Change from PY
10% 8% 8%
7%
5% 3%
0.0%
0.0%
0%
-5% -3%
-10% -8% -8% -7%
Base: 25,060(CY), 20,268(PY)
45
Table 19: Household asset ownership
Asset Place of work Home Cyber cafe In transit * All Internet Users
Color TV 92% 96% 92% 96% 92%
% Change 2% 2% 2% 0.0% 3%
Mobile Phone 90% 94% 90% 95% 90%
% Change 5% 2% 6% 0.0% 5%
Bank Account* 82% 87% 82% 93% 82%
% Change
Fridge 74% 86% 73% 89% 75%
% Change 3% -1.2% 5% 0.0% 4%
Cable TV connection/DTH 72% 81% 73% 85% 72%
% Change -3.9% -4.8% -5.2% 0.0% -4.6%
Computer/Laptop 63% 100% 59% 86% 67%
% Change 18% 18% 17% 0.0% 18%
Camera* 64% 75% 64% 83% 64%
% Change
Landline Phone 60% 76% 59% 76% 62%
% Change -0.9% -5.9% -3.1% 0.0% -1.9%
Life Insurance 62% 68% 59% 78% 61%
% Change 0.7% 0.2% 3% 0.0% 1.40%
Home 57% 67% 58% 70% 58%
% Change -10.0% -10.3% -9.8% 0.0% -10.0%
% Change 2% -2.1% 4% 0.0% 2%
Music System/DVD/MP3* 55% 65% 55% 77% 55%
% Change
Debit Card 55% 59% 55% 74% 52%
% Change 5.90% 7% 9% 0.0% 7%
Credit Card 37% 45% 31% 62% 35%
% Change 8% 5% 9% 0.0% 8%
Fixed Deposits* 34% 44% 34% 56% 34%
% Change
% Change 2% 0.6% 5.20% 0.0% 3.20%
% Change 7% 1% 6.70% 0.0% 5%
Microwave 24% 34% 20% 50% 24%
% Change 6% 2% 6% 0.0% 5%
Mutual Funds 23% 29% 20% 43% 22%
% Change -0.4% -6.9% 1% 0.0% -1.2%
Demat Account* 21% 28% 18% 39% 21%
% Change
Video Camera* 20% 28% 18% 46% 20%
% Change
Share of Companies* 20% 27% 17% 37% 20%
% Change
IPod* 11% 15% 10% 27% 10%
% Change
Chit Fund Deposits 7% 9% 7% 13% 7%
% Change -19.2% -29.4% -17.8% 0.0% -19.9%
Base: 25,060(CY), 20,268(PY)
46
India Online 2007
Chart 18: Current loan liabilities
Current Year Home Loan Car Loan Two - wheeler Loan
50% 44% 46% 45%

43% 41%
40%
30% 24%
20% 17% 13% 14% 13%

12% 13% 11% 12%
10%
10%
0%

Users
Base: 25,060
47
Net Usage Status

Chart 19: Years of experience in using internet
Current Year Up to 1 year 1-2 years M ore than 2 years
87%
90%
80% 67% 71%
66% 63%
70%
60%
50%
40%
30% 20% 16%
17% 15% 20% 15% 14%16%
20%
7% 6%
10%
0%

Users
Base: 25,060
Chart 12: Years of experience in using internet

Change from PY
2% 1% 1% 2% 1%
0.7%
0.0% 0.3%
0% 0.0%
0%
0.0%
0%
-1%
-2% -1%
-2%
-4% -3%
Base: 25,060(CY), 20,268(PY)
48
India Online 2007
Chart 20: Type of internet connection at home
Current Year Regular Dial Up Broadband Others
80% 67% 68% 68%

62% 65%
60%
40%
16% 16% 16% 19%
11% 13% 16% 10%
20% 10% 10%
0%

Users
Base: 14,856
Chart 13: Type of internet connection at home
Change from PY
18%
20% 14% 16%
10%
10% 3% 4% 3% 0.0%
0.0%
0%
0.0%
-10% -1%
-10% -11%
-20% -12% -14%
Base: 14,856(CY), 13,221(PY)
49
Chart 21: Type of internet connection at office
Current Year Regular Dial Up Broadband Others
80%
61% 61% 61%
58% 58%
60%
40%
21%
20% 13% 15% 13% 13%
7% 8% 7% 7% 7%
0%

Users
Base: 19,740
Chart 14: Type of internet connection at office

Change from PY
15%
11% 10%
9%
10%
5% 3%
0.0%
0%
0.0%
-1% -2% 0.0% -1%
-5%
-3%
-5% -6%
-10% -8% -7%
Base: 19,740(CY), 14,655(PY)
50
India Online 2007
Chart 22: Service provider subscribed to at home

Current Year BSNL/Sancharnet Airtel/Bharti VSNL / Tata
40% 35% 35% 35%

33%
29%
30%
19%
20% 17% 17% 16% 17%
10% 10% 11% 10%
9%
10%
0%

Users
Base: 14,856
Chart 15: Service provider subscribed to at home
Change from PY
10% 7% 8% 7%
5%
5%
0.2% 0.0%
0%
0.0%
0.0%
-2% -2%
-5% -4% -4% -3% -2%
-10%
-9%
Base: 14,856(CY), 13,554(PY)
51
Chart 23: Service provider subscribed to at office

Current Year BSNL/Sancharnet Airtel/Bharti VSNL / Tata
28% 29% 28%

30% 26%
24%
20% 17% 15%

15% 15% 14%
11% 10% 12% 11%
11%
10%
0%

Users
Base: 19,740
Chart 16: Service provider subscribed to at office
Change from PY
10%
5%
5% 3% 3% 4% 3%
2% 0.0% 2%
0.0%
0%
0.0%
-5% -2%
-7% -7% -7%

-10% -8%
Base: 19,740(CY), 14,721(PY)
52
India Online 2007
Net Usage Dynamics

Chart 24: Frequency of accessing internet from home
Current Year At least once daily Weekly, but not daily

Less than once a week
100% 92%
83% 84% 80% 84%
80%
60%
40%
15% 14% 17% 14%
20% 8%
2% 2% 3% 1% 2%
0%

Users
Base: 14,231
Chart 17: Frequency of accessing internet from home
Change from PY
15%
10% 12%
9%
10% 7% 6%
5%
5%
1% 0.2% 0.0%
0.0%
0%
0.0%
-0.8% -1% -1%
-5%
-10% -8%
Base: 14,231(CY), 13,649(PY)
53
Chart 25: Frequency of accessing internet from office
Current Year At least once daily Weekly, but not daily

Less than once a week
100% 93%
86% 87% 83% 86%
80%
60%
40%
11% 11% 15% 11%
20% 6%
3% 2% 3% 1% 3%
0%

Users
Base: 17,617
Chart 18: Frequency of accessing internet from office
Change from PY
15%
10%
9%
10% 8%
5%
0.4% 1% 2%
0.0%
0%
0.0% 0.0% -0.1%
-1% -1%
-2% -2%
-5% -4%
Base: 17,617(CY), 14,274(PY)
54
India Online 2007
Chart 26: Time of the day accessing internet from home
Current Year M idnight to 9.00 AM 9.00 AM -6.00 PM 6.00 PM - 12.00 M idnight
60% 56%
54% 52% 54%
48%
40%
18% 20% 20% 20%

20% 12%
9% 9% 8% 10% 9%
0%

Users
Base: 13,905
Chart 19: Time of the day accessing internet from home
Change from PY
5% 3% 3%
1% 2% 2%
1% 0.1% 0.0%
0.0%
0%
0.0%
-0.3%
-1%
-5%
-5%
-10% -7%
-15% -13%
Base: 13,905(CY), 13,345(PY)
55
Chart 27: Time of the day accessing internet from office
Current Year M idnight to 9.00 AM 9.00 AM -6.00 PM 6.00 PM - 12.00 M idnight
60% 55% 55%

54% 55%
41%
40%
20% 12% 13% 12%

10% 9%
4% 3% 4% 3% 4%
0%

Users
Base: 17,680
Chart 20: Time of the day accessing internet from office
Change from PY
1% 0.5%
0.0% 0.0% 0.2% 0.0% 0.0% 0.0%
0%
0.0%
-1% -0.4%
-1% -0.8% -1%
-2% -1%
-3%
-4% -3%
-5% -4%
Base: 17,680(CY), 14,305(PY)
56
India Online 2007
Chart 28: Duration of PC usage from home

Current Year Light users M edium users Heavy users
80%
67% 66% 64% 67%
57%
60%
40%
23% 23% 22%
21% 22% 20%
20% 12% 12% 13% 12%
0%

Users
Base: 15,214
Chart 21: Duration of PC usage from home
Change from PY
8% 6%
4%
1.4% 1% 2%
1% 1%
-0.1% 0.0% 0.0%
0%
-0.3% 0.0%
-1%
-4% -3% -2%
-8% -6%
Base: 15,214(CY), 15,041(PY)
57
Chart 29: Duration of internet usage from home

50% 44%
43% 43%
40%
40% 34% 35% 36% 35% 34% 35%
30%
30% 24%
22% 22% 22%
20%
10%
0%

Users
Base: 14,015
Chart 22: Duration of internet usage from home
Change from PY
10%
7%
6%
5%
5% 3%
0.0% 0.0%
0%
-0.5% 0.0%
-1% -2% -2%
-5% -2%
-4% -3%
-6%
-10%
Base: 14,015(CY), 13,248(PY)
58
India Online 2007
Chart 30: Duration of PC usage from office

60%
53%
47% 47% 47%
44%
40% 31% 33% 31%
32%
24% 25%
22% 22% 23% 22%
20%
0%

Users
Base: 18,200
Chart 23: Duration of PC usage from office
Change from PY
10%
6%
5% 3% 3%
1% 2%
1% 1%
0.0%
0% 0.0%
0.0%
-1% -1%
-5% -3% -3%
-7%
-10%
Base: 18,200(CY), 14,961(PY)
59
Chart 31: Duration of internet usage from office

50% 45% 44% 45%
44% 45%
40% 33%
31%
29% 28% 29%
30% 26% 25% 27% 26%
23%
20%
10%
0%

Users
Base: 17,100
Chart 24: Duration of internet usage from office
Change from PY
5% 5%
3% 2%
2%
1% 1%
0.0%
0% 0.0%
-1% 0.0%
-2% -2%
-3% -3% -3%
-5%
Base: 17,100(CY), 13,934(PY)
60
India Online 2007
Chart 32: Time spent by internet users on watching TV

47% 48%
50% 45% 43% 44% 44%
41% 41% 43%
41%
40%
30%
20% 15%
12% 13% 11% 13%
10%
0%

Users
Base: 21,962
Chart 25: Time spent by internet users on watching TV

Change from PY
6% 5% 5%
4% 4%
0.0%
0% 0.0%
0.0%
-1% -1%
-2% -2% -3%
-3% -3% -3%
-6%
Base: 21,962(CY), 18,555(PY)
61
Chart 33: Time spent by internet users on reading newspaper
50% 45% 47% 45% 46%

44%
41% 40% 41% 40% 41%
40%
30%
20% 16%
13% 13% 14% 14%
10%
0%

Users
Base: 22,501
Chart 26: Time spent by internet users on reading newspaper

Change from PY
40% 28% 26% 26%

25%
20% 12% 12% 13% 12%
0.0%
0.0%
0%
0.0%
-20%
-40%
-39% -38% -37% -38%
Base: 22,501(CY), 19,016(PY)
62
India Online 2007
Chart 34: Time spent by internet users on listening to radio

80% 72% 75%

68% 68% 72%
60%
40%
19% 20% 20% 19%
16%
20% 9% 9% 12% 12% 10%
0%

Users
Base: 14,785
Chart 27: Time spent by internet users on listening to radio

Change from PY
5% 4%
2% 3%
1% 1%
0.0% 0.0% 0.0% 0.1%
0%
0.0%
-1% -1%
-3% -3%
-4%
-5%
Base: 14,785(CY), 12,358(PY)
63
Preferred Net
Activities
Table 20: Popularity of various internet activities
Activity Place of work Home Cyber In transit * All Internet

cafe Users
Emailing 96% 96% 96% 99% 95%
% Change 7% 9% 8% 0.0% 0.8%
Job Search 77% 71% 79% 74% 73%
% Change 23% 23% 17% 0.0% 20%
% Change 27% 22% 24% 0.0% 25%
Check news 65% 62% 62% 74% 61%
% Change 10% 8% 8% 0.0% 8%
Music 60% 63% 63% 64% 60%
% Change 13% 7% 13% 0.0% 12%
Chatting 57% 65% 65% 64% 59%
% Change 10% 11% 7% 0.0% 10%
Check Sports 61% 58% 61% 66% 57%
% Change 23% 23% 20% 0.0% 22%
E-greetings 59% 61% 61% 72% 57%
% Change 0.3% 0.1% 0.6% 0.0% 0.5%
Online games 56% 56% 56% 59% 54%
% Change 20% 17% 21% 0.0% 20%
% Change 26% 26% 24% 0.0% 25%
Mobile contents (ring tones
52% 50% 54% 59% 50%
/ games, etc.)*
% Change
Search work related info 53% 51% 53% 68% 49%
% Change 2% -8.6% 2% 0.0% -0.5%
Matrimonial search 51% 47% 51% 52% 48%
% Change 36% 32% 34% 0.0% 33%
Educational / Learning 50% 48% 52% 54% 48%
% Change -2.7% -10.3% -1.7% 0.0% -4.0%
Screensavers/wallpapers 45% 49% 48% 51% 46%
% Change -4.0% -2.8% -2.4% 0.0% -2.1%
Astrology 49% 45% 48% 53% 46%
% Change 14% 9% 14% 0.0% 12%
Check financial info 49% 46% 46% 62% 45%
% Change 31% 28% 32% 0.0% 30%
Search for product
46% 48% 47% 65% 45%
information
% Change 8% 5% 10% 0.0% 8%
64
India Online 2007
Activity Place of work Home Cyber In transit * All

cafe Internet
Social networking / Communities* 46% 47% 47% 59% 44%
% Change
Buy online 48% 48% 41% 75% 43%
% Change 12% 11% 15% 0.0% 15%
Share pictures 40% 45% 43% 55% 40%
% Change 6% 6% 5% 0.0% 7%
Check real estate info 40% 37% 39% 48% 37%
% Change 29% 23% 28% 0.0% 26%
Check hobby related info 32% 35% 34% 51% 32%
% Change 22% 20% 23% 0.0% 21%
Check business/Financial news* 34% 33% 30% 57% 30%
% Change
Net banking 34% 34% 30% 60% 30%
% Change 7% 5% 6% 0.0% 7%
Check health & lifestyle info 31% 33% 31% 46% 30%
% Change -2.1% -4.5% -1.8% 0.0% -2.0%
Movies* 30% 33% 31% 40% 29%
% Change
Check cinema content 28% 31% 31% 34% 28%
% Change 3% 6% 2% 0.0% 3%
Check / read blogs* 28% 29% 27% 41% 27%
% Change
Business/professional networking 30% 29% 27% 53% 26%
% Change 30% 29% 27% 0.0% 12%
Check personal travel related info 28% 29% 26% 52% 26%
% Change 9% 6% 9% 0.0% 9%
Buy other than travel products* 27% 29% 23% 49% 24%
% Change
Look for Seminar/workshops 26% 27% 27% 40% 24%
% Change 5% 4% 5% 0.0% 5%
Online bill payment 25% 26% 22% 49% 22%
% Change 9% 8% 9% 0.0% 8%
Check business travel related info 21% 21% 18% 45% 19%
% Change 5% 4% 3% 0.0% 19%
Adult content 19% 20% 20% 26% 18%
% Change 8% 8% 8% 0.0% 7%
Online stock trading 14% 17% 11% 28% 13%
% Change -0.9% 0.8% -1.4% 0.0% -0.4%
Net telephony 14% 16% 14% 27% 13%
% Change 4% 2% 3% 0.0% 3%
Comment on blog post* 13% 14% 12% 24% 12%
% Change
Local language website usage 13% 11% 12% 11% 12%
% Change 13% 11% 12% 0.0% -30.3%
Have a blog site of own* 7% 8% 7% 14% 7%
% Change
Base: 14,253(CY), 17,263(PY)
65
Chart 35: Professional activities
Current Year Emailing - work related Job Search Instant messaging
100% 93%
88% 83% 85% 83%
77% 79% 74%
80% 71% 70% 73%
63% 65% 65% 62%
60%
`
40%
20%
0%

Users
Base: 14,253
Chart 28: Professional activities

Change from PY
30% 27% 24% 25%
25% 23% 23% 22%
20%
20% 17%
15%
10%
5% 0.0% 0.0%
0%
0.0%
-5% -2%
-4% -4% -3%
Base: 14,253(CY), 17,277(PY)
66
India Online 2007
Chart 36: Personal activities

Current Year Emailing - personal Check news Chatting
96%
100% 90% 91% 91% 89%
80% 65% 74%

65% 65% 64% 61%
62% 62%
57% 59%
60%
40%
20%
0%

Users
Base: 14,253
Chart 29: Personal activities

Change from PY
15%
11%
10%
10%10% 8%
10% 8% 8%
7%
5%
1% 0.0%
0.4% 0.0% 0.0% 1%
0%
-1%
-5%
Base: 14,253(CY), 17,277(PY)
67
Chart 37: Downloading activities
Current Year M usic Online games M obile contents (ring tones/games)
70% 63% 64%

60% 63% 59% 60%
56% 56% 59%
60% 56% 54% 54%
52% 50% 50%
50%
40%
30%
20%
10%
0%

Users
Base: 14,253
Chart 30: Downloading activities

Change from PY
23% 23% 22%
25%
21%
20% 20% 20%
20%
17%
15% 13% 13% 12%
10%
7%
5% 0.0%
0.0% 0.0%
0%
Base: 14,253(CY), 17,271(PY)
68
India Online 2007
Chart 38: E-commerce related activities
Current Year E-greetings Check financial info Check real estate info
80% 72%
62% 62% 62%
60% 58%
60% 50%
47% 47% 48% 46%
41% 39% 37%
40% 37%
20%
0%

Users
Base: 14,043
Chart 31: E-commerce related activities

Change from PY
40%
32% 32% 30%
29% 29%
30% 28% 27%
24%
20%
10%
2% 0.0%
1% 1% 0.0% 1%
0.0%
0%
Base: 14,043(CY), 17,263(PY)
69
Chart 39: Online shopping
Current Year Buyers Non-Buyers
80% 70%
59%
53% 57%
60% 52%
47% 48%
41% 43%
40% 30%
20%
0%

Users
Base: 14,253
Chart 32: Online shopping
Change from PY
20% 17% 16% 15%

12%
10%
0.0%
0.0%
0%
-10%
-20% -17% -12% -16% -15%
Base: 14,253(CY), 20,268(PY)
70
India Online 2007
Chart 40: Response to online marketing stimulus
Current Year Clicked a banner ad

Participated in an online contest
Clicked a sponsored search ad
59%
60% 56%
46% 49% 50% 51% 47%
48% 46%
43% 41% 43%
37% 39% 37%
40%
20%
0%

Users
Base: 10,888
Chart 33: Response to online marketing stimulus
Change from PY
20% 13% 14% 13%

8%
10% 3% 2%
1% 0.0% 0.0%
0% 0.0%
-10% -1%
-20% -11% -14% -11% -12%
Base: 10,888(CY), 15,715(PY)
71
Chart 41: Blogging activities
Current Year Check/read blogs Comment on blog post

Have a blog site of own None of the above
80%
69% 68% 70% 70%
60% 56%
41%
40%
28% 29%
27% 24% 27%
13% 14% 12% 12%
20% 14%
7% 8% 7% 7%
0%

Users
Base: 14,253
72
India Online 2007
Chart 42: Member of an online community
Current Year Not a member of any online community

M ember of an online community
58% 58% 57% 59%

60% 54%
46%
42% 42% 43% 41%
40%
20%
0%

Users
Base: 14,253
73
Table 21: Membership by type of online community
Membership Place of work Home Cyber cafe In transit * All Internet

Users
Not a member of any online community 58% 54% 58% 43% 59%
Alumni & Schools 7% 9% 7% 13% 7%
Computers & Internet 6% 6% 6% 9% 5%
Romance & Relationships 4% 5% 6% 5% 5%
Business / Professional community 4% 4% 3% 8% 3%
Music 3% 3% 3% 3% 3%
Schools & Education 2% 3% 3% 2% 3%
Games 2% 3% 2% 2% 2%
Individuals 2% 3% 2% 3% 2%
Arts & Entertainment 2% 2% 2% 0.9% 2%
Base: 14,253
74
India Online 2007
Table 22: Most used local language websites (other than English)
Tamil 18% 20% 18% 22% 19%
Hindi 20% 18% 18% 20% 19%
Malayalam 14% 18% 17% 10% 15%
Telugu 13% 11% 13% 12% 13%
Marathi 12% 10% 12% 11% 12%
Kannada 7% 6% 7% 9% 6%
Bengali 6% 8% 5% 6% 6%
Gujarati 3% 3% 3% 5% 3%
Oriya 2% 1% 1% 1% 1%
Konkani 0.9% 0.3% 2% 0.0% 0.8%
Base: 1,388
75
Table 23: Online activities desired in other languages
Activity Place of work Home Cyber cafe In transit * All Internet Users
Email 62% 60% 61% 55% 61%
Chatting 45% 47% 50% 44% 46%
Entertainment 45% 46% 47% 43% 45%
Search information 33% 34% 33% 36% 33%
Online news 33% 32% 32% 36% 31%
Online learning / education 31% 32% 33% 34% 31%
Astrology 24% 24% 25% 24% 23%
Online shopping 19% 20% 18% 27% 18%
Travel related information 18% 18% 17% 26% 16%
Matrimony 15% 14% 15% 17% 13%
Blog 12% 14% 13% 24% 12%
Not Interested 20% 22% 21% 25% 21%
Base: 14,253
76
India Online 2007
Chart 43: Problems faced while surfing the internet

Current Year Slow website opening Virus / spyware Spam / junk mails
66% 66%
70% 61% 61% 64% 62%
61%
60% 52% 53% 52%
51% 51% 51% 49%
49%
50%
40%
30%
20%
10%
0%

Users
Base: 14,252
77
Chart 44: Number of email accounts and average per capita email ids
Current Year One Two Three
28% 28% 28%

30% 26% 27% 27% 27% 27%
26%
20% 18%
15%
14% 12% 12%
10% 7%
0%

Users
Base: 25,060
Chart 34: Number of email accounts and average per capita email ids
Change from PY
10% 6% 6%
5% 4% 5%
3% 2% 3%
5% 0.0%
0.0%
0%
0.0%
-5%
-10%
-15%
-20% -17% -17%
-20% -19%
-25%
Base: 25,060(CY), 20,268(PY)
78
India Online 2007
Most Used Websites

Table 24: Top of mind unaided recall - all websites
Yahoo 29% 29% 30% 23% 30%
% Change -3.7% -6.1% -7.1% 0.0% -5.2%
Google 28% 29% 28% 37% 27%
% Change 5% 6% 7% 0.0% 7%
Rediff 13% 9% 12% 10% 12%
% Change -2.2% -3.1% -3.4% 0.0% -3.0%
Orkut 3% 6% 5% 2% 5%
% Change 2% 5% 5% 0.0% 4%
Gmail* 3% 3% 3% 3% 3%
% Change
Hotmail 2% 2% 1% 2% 2%
% Change -4.0% -2.4% -3.2% 0.0% -3.0%
Indiatimes 1% 0.9% 1% 2% 1%
% Change -4.2% -3.9% -4.6% 0.0% -4.3%
Contest2win* 0.5% 0.7% 0.6% 0.2% 0.6%
% Change
MSN 0.6% 0.6% 0.4% 0.6% 0.5%
% Change -2.5% -3.3% -3.3% 0.0% -3.4%
Naukri 0.5% 0.5% 0.6% 0.7% 0.5%
% Change -0.6% 0.1% -0.3% 0.0% -0.4%
Base: 24,433(CY), 20,173(PY)
79
Table 25: Most used website - all websites
Google 32% 31% 31% 43% 29%
Yahoo 26% 25% 27% 17% 27%
Rediff 12% 9% 12% 9% 11%
Orkut 5% 10% 9% 4% 8%
Gmail 5% 4% 4% 7% 4%
Hotmail 1% 2% 1% 1% 2%
Indiatimes 1% 0.8% 0.9% 2% 0.9%
Wikipedia 0.7% 0.8% 0.5% 0.7% 0.6%
Moneycontrol 0.6% 0.6% 0.3% 0.7% 0.5%
Naukri 0.5% 0.5% 0.7% 0.3% 0.5%
Base: 14,075
80
India Online 2007
Table 26: Preferred websites - emailing
Yahoo 50% 53% 54% 43% 53%
% Change 17% 17% 16% 0.0% 16%
Gmail 22% 22% 19% 34% 20%
% Change 8% 8% 7% 0.0% 8%
Rediff 19% 15% 20% 14% 18%
% Change -4.7% -6.1% -4.4% 0.0% -5.9%
Hotmail 6% 6% 4% 7% 6%
% Change -7.3% -7.4% -4.6% 0.0% -5.7%
Sify 0.9% 1% 0.8% 0.7% 1%
% Change -2.2% -2.5% -3.1% 0.0% -2.5%
Indiatimes 0.9% 0.9% 0.9% 0.8% 0.9%
% Change -10.0% -8.3% -10.0% 0.0% -8.9%
Sancharnet/BSNL* 0.7% 0.8% 0.4% 0.4% 0.7%
% Change
VSNL 0.5% 0.6% 0.1% 0.9% 0.5%
% Change -0.8% -0.6% -0.4% 0.0% -0.5%
Lycos* 0.1% 0.2% 0.1% 0.3% 0.2%
% Change
AOL* 0.1% 0.0% 0.1% 0.3% 0.1%
% Change
Base: 25,060(CY), 20,268(PY)
81
Chart 45: Multiple user shares of email websites
Current Year Yahoo Gmail Rediff
92%
100% 89% 90% 90% 89%
78%
80%
60% 63% 62% 62% 59%
60% 62%
55% 57%
60%
40%
20%
0%

Users
Base: 25,060
Chart 35: Multiple user shares of email websites

Change from PY
30% 26%
24% 25%
23%
20%
10%
5% 5% 0.0% 5%
4%
1% 2% 0.5%
1% 0.0% 0.0%
0%
Base: 25,060(CY), 20,268(PY)
82
India Online 2007
Table 27: Info search (English)
Google 75% 77% 77% 79% 75%
Yahoo 9% 9% 10% 12% 10%
English 3% 2% 3% 2% 3%
Rediff 3% 2% 2% 1% 2%
Wikipedia 1% 2% 2% 1% 1%
Dictionary 1% 1% 0.7% 1% 1%
MSN 0.9% 1% 0.6% 0.4% 1%
Indiatimes 0.5% 0.3% 0.5% 0.2% 0.5%
BBC 0.5% 0.5% 0.2% 0.0% 0.5%
Sify 0.3% 0.3% 0.2% 0.0% 0.4%
Base: 7,874
83
Table 28: Info search (local language)
Google 73% 74% 78% 72% 74%
Manoramaonline 2% 2% 1% 0.3% 2%
Guruji 2% 1% 1% 2% 2%
Webduniya 1% 1% 1% 2% 1%
Kerala 2% 2% 0.3% 4% 1%
Khoj 1% 2% 2% 2% 1%
Eenadu 1% 1% 0.8% 0.7% 1%
Webulagam 0.9% 0.7% 0.6% 0.6% 0.8%
MSN 0.3% 0.9% 0.2% 0.6% 0.8%
Chennaionline 0.7% 0.8% 0.1% 0.7% 0.6%
Base: 3,853
84
India Online 2007
Table 29: Job search
Naukri 38% 36% 36% 39% 37%
% Change -11.1% -11.5% -12.4% 0.0% -12.5%
Monster 26% 29% 29% 30% 27%
% Change 8% 6% 12% 0.0% 8%
Timesjobs 13% 13% 14% 11% 14%
% Change 6% 7% 7% 0.0% 7%
Google 5% 4% 5% 4% 5%
% Change 3% 1% 2% 0.0% 3%
Yahoo 3% 3% 2% 1% 3%
% Change 0.1% 0.4% -0.4% 0.0% 0.3%
Rediff 2% 2% 2% 1% 2%
% Change -2.6% -1.5% -2.7% 0.0% -2.1%
Freshersworld 1% 2% 1% 0.9% 2%
% Change -0.2% 0.5% -0.2% 0.0% 0.3%
% Change 0.2% -0.7% -0.3% 0.0% -0.3%
Jobs 1% 0.9% 1% 0.0% 1%
% Change 0.1% 0.5% 0.3% 0.0% 0.3%
Jobsahead 1% 1% 1% 3% 1%
% Change -4.1% -3.7% -3.3% 0.0% -4.0%
Base: 10,387(CY), 12,610(PY)
85
Table 30: Booking travel tickets
Makemytrip 17% 19% 15% 25% 17%
% Change 7% 10% 5% 0.0% 7%
Yatra* 16% 18% 17% 22% 16%
% Change
IRCTC 16% 15% 15% 13% 15%
% Change -21.8% -20.5% -25.4% 0.0% -22.8%
Google 11% 9% 12% 8% 11%
% Change 7% 4% 8% 0.0% 6%
Yahoo 8% 7% 9% 3% 8%
% Change 0.7% -0.6% 1% 0.0% 0.8%
Rediff 5% 4% 5% 4% 5%
% Change -2.2% -2.8% -1.8% 0.0% -2.2%
% Change -3.1% -2.8% -2.4% 0.0% -2.8%
Travel 3% 2% 3% 0.7% 3%
% Change 1% 0.6% 2% 0.0% 1%
Travelguru 3% 3% 2% 3% 2%
% Change 2% 2% 2% 0.0% 2%
Cleartrip* 2% 2% 2% 3% 2%
% Change
Base: 7,089(CY), 8,053(PY)
86
India Online 2007
Table 31: Online shopping (other than travel tickets)
Ebay 33% 38% 36% 46% 34%
% Change -3.5% -5.0% -3.5% 0.0% -3.5%
Rediff 25% 23% 26% 23% 25%
% Change -6.2% -3.9% -1.8% 0.0% -4.0%
Google 8% 6% 9% 6% 8%
% Change 5% 4% 6% 0.0% 5%
Yahoo 7% 7% 6% 2% 7%
% Change -1.5% 2% -1.5% 0.0% -0.5%
% Change -3.1% -4.7% -3.2% 0.0% -4.3%
Futurebazaar* 5% 6% 6% 2% 6%
% Change
Shopping 2% 2% 1% 0.6% 2%
% Change 0.7% 0.5% -0.6% 0.0% 0.6%
Sify 2% 2% 2% 1% 2%
% Change 0.8% 0.5% 0.0% 0.0% 0.4%
Indiaplaza 1% 1% 0.4% 2% 1%
% Change 0.2% 0.2% -1.4% 0.0% -0.1%
Onlineshopping 1% 0.7% 1% 0.9% 1%
% Change 0.6% 0.6% 0.7% 0.0% 0.6%
Base: 7,261(CY), 8,963(PY)
87
Table 32: Online news
Yahoo 13% 14% 15% 10% 14%
% Change 6% 3% 5% 0.0% 4%
NDTV 12% 12% 10% 12% 12%
% Change -2.9% -0.5% -1.5% 0.0% -0.7%
Rediff 10% 9% 9% 13% 10%
% Change -2.9% -0.9% -1.9% 0.0% -2.3%
Google 9% 8% 9% 9% 9%
% Change 3% 2% 3% 0.0% 3%
% Change -7.3% -8.6% -10.5% 0.0% -8.4%
Aajtak 5% 5% 5% 3% 5%
% Change 0.8% 3% 2% 0.0% 1%
BBC 4% 5% 5% 4% 5%
% Change 2% 2% 2% 0.0% 2%
Timesofindia 4% 4% 4% 6% 3%
% Change -2.1% -2.3% -0.8% 0.0% -1.8%
CNN 3% 4% 3% 4% 3%
% Change 2% 2% 2% 0.0% 2%
MSN 3% 4% 3% 7% 3%
% Change -2.0% -2.7% -1.8% 0.0% -2.5%
Base: 8,509(CY), 12,120(PY)
88
India Online 2007
Table 33: Financial news & info (rates, quotes, etc.)
Moneycontrol/CNBC 13% 15% 10% 16% 13%
% Change 2% 2% 3% 0.0% 0.8%
Google 13% 11% 14% 8% 13%
% Change 5% 4% -0.2% 0.0% 3%
Yahoo 12% 12% 13% 16% 12%
% Change 1% 3% 2% 0.0% 1%
ICICI Direct/ICICI Bank 7% 8% 7% 7% 7%
% Change 2% 0.5% 1% 0.0% -2.7%
Rediff 6% 6% 7% 4% 6%
% Change -2.9% 0.5% -0.8% 0.0% -1.8%
Sharekhan 5% 4% 5% 5% 4%
% Change -0.2% -3.6% 0.8% 0.0% -0.8%
NDTV/NDTVprofit 4% 4% 4% 5% 4%
% Change 4% 3% 4% 0.0% 4%
% Change -0.8% -2.5% -0.2% 0.0% -1.3%
Economictimes 4% 4% 3% 4% 3%
% Change 1% 0.2% 1% 0.0% 0.8%
Stockmarket* 3% 3% 2% 1% 2%
% Change
Base: 6,207(CY), 7,146(PY)
89
Table 34: Online share trading
ICICI Direct 36% 37% 37% 37% 36%
Sherkhan 24% 21% 24% 26% 22%
Indiabulls 7% 6% 8% 5% 7%
Kotaksecurities 4% 4% 3% 4% 4%
Religare 3% 4% 3% 3% 4%
5Paisa 3% 3% 3% 4% 3%
BSE 3% 3% 1% 1% 3%
NSE 3% 2% 2% 0.2% 3%
Geojit 2% 3% 3% 6% 2%
hdfcsec 2% 2% 1% 3% 2%
Base: 1,558
90
India Online 2007
Table 35: Real estate info
Google 17% 16% 19% 13% 17%
Magicbricks 15% 16% 14% 20% 14%
Yahoo 13% 13% 15% 15% 14%
99acres 10% 12% 9% 13% 10%
Realestates 9% 9% 10% 8% 10%
Rediff 7% 6% 6% 5% 7%
Indiaproperty 6% 6% 5% 7% 5%
Property 4% 3% 4% 4% 3%
Sify 1% 1% 1% 0.2% 1%
Base: 5,129
91
Table 36: Matrimonial search
Bharatmatrimony 29% 29% 33% 38% 29%
% Change 29% 29% 32% 0.0% 29%
Shaadi 28% 29% 26% 24% 28%
% Change -2.6% -5.4% -7.0% 0.0% -4.7%
Google 5% 5% 6% 6% 6%
% Change 5% 5% 6% 0.0% 5%
Jeevansaathi 6% 5% 5% 3% 6%
% Change 5% 5% 5% 0.0% 5%
Yahoo 5% 5% 6% 9% 5%
% Change 1% 3% 2% 0.0% 2%
Matrimony* 5% 4% 5% 4% 5%
% Change
Rediff 4% 3% 3% 2% 3%
% Change -0.3% -0.2% -2.2% 0.0% -0.4%
Tamilmatrimony* 3% 4% 3% 2% 3%
% Change
Simplymarry* 3% 4% 3% 5% 3%
% Change
Matrimonial 2% 2% 2% 1% 2%
% Change -2.3% -1.7% -0.5% 0.0% -2.2%
Base: 6,675(CY), 7,728(PY)
92
India Online 2007
Table 37: Dating/friendship search
Orkut 32% 40% 37% 32% 36%
% Change 28% 36% 32% 0.0% 32%
Yahoo 23% 22% 25% 28% 23%
% Change -12.4% -12.3% -9.5% 0.0% -12.2%
Google 9% 6% 8% 8% 8%
% Change 5% 2% 2% 0.0% 3%
Rediff 8% 6% 6% 8% 7%
% Change -3.8% -3.8% -4.9% 0.0% -4.4%
Fropper 3% 3% 3% 3% 3%
% Change -2.8% -2.5% -3.8% 0.0% -3.3%
Date 2% 2% 2% 2% 2%
% Change -1.0% -2.9% -0.7% 0.0% -1.1%
% Change -5.6% -5.5% -5.1% 0.0% -5.3%
Hi5 2% 2% 2% 2% 2%
% Change -1.4% -2.4% -3.0% 0.0% -2.0%
Friendfinder 2% 2% 2% 2% 2%
% Change -1.2% -2.4% -0.9% 0.0% -1.7%
Adultfriendfinder 2% 2% 1% 1% 2%
% Change -0.8% -0.8% -0.9% 0.0% -0.6%
Base: 7,084(CY), 6,974(PY)
93
Table 38: Social networking/communities
Orkut 63% 65% 66% 58% 64%
Yahoo 16% 15% 16% 20% 16%
MSN 1% 1% 0.7% 1% 1%
Friends 1% 1% 0.7% 0.0% 1%
Communities 1% 0.7% 1% 1% 1%
Hi5 0.9% 1% 1% 3% 0.9%
Myspace 0.3% 0.4% 0.7% 0.0% 0.6%
Tagged 0.4% 0.4% 0.2% 1% 0.4%
Fropper 0.4% 0.4% 0.1% 0.4% 0.4%
Bharatstudent 0.3% 0.4% 0.4% 0.4% 0.4%
Base: 5,227
94
India Online 2007
Table 39: Online gaming
Yahoo 19% 17% 18% 17% 18%
% Change -13.9% -13.8% -12.9% 0.0% -13.4%
Zapak* 17% 18% 18% 20% 17%
% Change
Google 9% 7% 11% 7% 9%
% Change 2% 0.9% -0.1% 0.0% -0.3%
Games 7% 6% 6% 4% 7%
% Change -1.7% -0.4% -2.5% 0.0% -0.8%
Miniclip 4% 5% 4% 6% 4%
% Change 0.0% 1% 0.4% 0.0% 0.3%
Rediff 4% 3% 3% 2% 3%
% Change -4.1% -1.3% -2.6% 0.0% -3.0%
Indiagames* 3% 3% 3% 2% 3%
% Change
Contest2Win 4% 3% 3% 9% 3%
% Change 3% 2% 2% 0.0% 2%
MSN 2% 2% 1% 2% 2%
% Change -1.7% -1.6% 0.0% 0.0% -1.1%
Onlinegames 2% 1% 2% 0.9% 2%
% Change 1% 0.6% 0.8% 0.0% 0.9%
Base: 7,383(CY), 7,395(PY)
95
Table 40: Download mobile content
Yahoo 15% 13% 15% 17% 14%
% Change -7.8% -9.8% -5.9% 0.0% -8.2%
Rediff 13% 11% 13% 10% 12%
% Change -11.5% -10.3% -7.7% 0.0% -10.1%
Google 11% 9% 10% 9% 10%
% Change 3% 2% -0.8% 0.0% 0.4%
Nokia 8% 9% 9% 7% 9%
% Change 5% 5% 6% 0.0% 5%
Indiatimes 8% 7% 7% 10% 7%
% Change -5.4% -9.3% -7.3% 0.0% -7.2%
Mobile9 4% 5% 4% 5% 4%
% Change 3% 4% 3% 0.0% 4%
Hutch 4% 3% 3% 2% 3%
% Change 2% 2% 1% 0.0% 2%
Ringtones 3% 2% 4% 2% 3%
% Change -0.1% 0.2% 0.9% 0.0% 0.3%
Funmaza 2% 3% 2% 3% 3%
% Change 0.0% 2% 1% 0.0% 1%
Airtel 3% 3% 3% 6% 3%
% Change 0.3% 0.3% 0.6% 0.0% 0.3%
Base: 6,912(CY), 6,887(PY)
96
India Online 2007
Table 41: Preferred instant messaging applications
Yahoo 60% 65% 65% 64% 63%
Google Talk 15% 13% 14% 14% 14%
Rediffbol 11% 8% 11% 6% 10%
MSN 6% 6% 4% 10% 5%
Orkut 2% 3% 2% 0.6% 3%
Meebo 2% 1% 1% 3% 1%
Skype 0.7% 0.7% 0.3% 1% 0.6%
Indiatimes 0.5% 0.4% 0.4% 0.1% 0.4%
AIM 0.4% 0.3% 0.3% 0.7% 0.3%
Others 3% 3% 2% 2% 3%
Base: 8,632
97
Table 42: Download music
Raaga 22% 22% 23% 16% 22%
% Change 3% 7% 4% 0.0% 5%
Yahoo 10% 9% 10% 10% 10%
% Change -3.0% -5.8% -2.9% 0.0% -4.2%
Google 8% 5% 7% 5% 7%
% Change 2% 1% -1.5% 0.0% 0.2%
Cooltoad 5% 6% 5% 7% 5%
% Change -2.3% -3.0% -1.2% 0.0% -1.6%
Musicindiaonline 5% 5% 4% 4% 4%
% Change 1% 1% 0.0% 0.0% -0.3%
Music 5% 3% 4% 5% 4%
% Change 2% 2% 0.8% 0.0% 1%
Mp3 3% 3% 3% 3% 3%
% Change -0.5% -1.3% -0.5% 0.0% -0.6%
Rediff 3% 2% 3% 3% 3%
% Change -4.3% -2.0% -2.3% 0.0% -3.5%
Youtube* 2% 2% 2% 2% 2%
% Change
Tamilsongs 2% 2% 2% 2% 2%
% Change 1% 1% 1% 0.0% 1%
Base: 8,142(CY), 8,526(PY)
98
India Online 2007
Table 43: Sports content
Espnstarsports* 28% 31% 30% 28% 29%
% Change
Cricinfo 14% 14% 13% 18% 14%
% Change 5% 6% 5% 0.0% 5%
Yahoo 11% 12% 12% 9% 12%
% Change -0.7% -0.5% -0.6% 0.0% -0.6%
Google 8% 7% 9% 7% 8%
% Change 4% 3% 1% 0.0% 2%
Rediff 9% 7% 7% 10% 8%
% Change -5.2% -3.4% -3.3% 0.0% -3.7%
Sports 5% 4% 4% 4% 4%
% Change 1% 1% -0.3% 0.0% 1%
% Change -2.6% -4.3% -2.0% 0.0% -3.0%
Cricketnext 2% 2% 2% 0.2% 2%
% Change -0.9% -0.3% -0.2% 0.0% -0.6%
NDTV 3% 2% 3% 2% 2%
% Change -1.3% -0.2% -0.5% 0.0% -1.3%
Tensports 2% 2% 2% 1% 2%
% Change -1.8% -1.8% -1.7% 0.0% -1.8%
Base: 7,666(CY), 8,931(PY)
99
Table 44: Cinema content
Yahoo 11% 11% 12% 12% 11%
% Change -1.9% -0.4% -0.1% 0.0% -2.0%
Google 9% 8% 11% 10% 9%
% Change 5% 4% 2% 0.0% 2%
Bollywood 5% 5% 5% 3% 5%
% Change 1% 0.3% 0.6% 0.0% 0.7%
PVR Cinemas 6% 5% 4% 7% 5%
% Change 0.1% -1.4% 0.8% 0.0% 0.5%
Indiafm 4% 5% 5% 4% 5%
% Change -1.3% -2.0% -0.3% 0.0% -1.3%
Rediff 5% 4% 5% 4% 5%
% Change -6.5% -3.0% -2.8% 0.0% -4.6%
Cinema 4% 3% 4% 5% 4%
% Change -0.4% -0.3% -0.1% 0.0% -0.2%
Santabanta 3% 4% 4% 2% 3%
% Change 0.6% 1% -0.6% 0.0% 0.3%
% Change -2.9% -4.9% -3.0% 0.0% -3.2%
Movies 3% 3% 3% 3% 3%
% Change 2% 1% 0.8% 0.0% 2%
Base: 6,883(CY), 6,700(PY)
100
India Online 2007
Table 45: Most used local language websites (other than English)
Google 11% 10% 13% 6% 12%
Yahoo 7% 8% 8% 3% 8%
Malayalamanorama 7% 8% 7% 5% 7%
Eeandu 8% 6% 6% 10% 7%
Thinamalar 4% 6% 4% 2% 5%
Webduniya 4% 4% 4% 6% 4%
Marathiworld 4% 4% 5% 3% 4%
Webulagam 3% 4% 2% 2% 4%
Tamilcinema 4% 3% 2% 4% 4%
Keralakaumudi 3% 4% 2% 0.0% 3%
Base: 1,388
101
Table 46: Preferred blog sites
Google 22% 20% 21% 18% 21%
Yahoo 19% 17% 18% 10% 18%
Blogger 11% 13% 9% 11% 11%
Blogspot 10% 12% 11% 19% 11%
Rediff 12% 8% 11% 7% 10%
Ibibo 9% 11% 10% 7% 10%
Tagged 3% 3% 4% 17% 2%
Debonairblog 2% 3% 3% 2% 2%
Hi5 2% 1% 3% 1% 2%
Indiatimes 2% 2% 0.9% 2% 2%
Base: 1,853
102
India Online 2007
Table 47: Preferred astrology website
Yahoo 21% 23% 22% 22% 22%
Astrology 18% 18% 18% 16% 19%
Google 11% 10% 12% 9% 11%
Rediff 10% 8% 10% 10% 9%
Indiatimes astrospeak 8% 9% 7% 9% 8%
Sarafreder 3% 3% 3% 0.6% 3%
Sify 2% 2% 3% 4% 3%
MSN 2% 3% 2% 4% 3%
Horoscope 2% 2% 2% 1% 2%
Astrolife 2% 2% 2% 2% 2%
Base: 6,357
103
Table 48: Preferred online learning / education website
Google 33% 33% 36% 30% 34%
Yahoo 10% 10% 9% 15% 10%
Wikipedia 6% 7% 6% 10% 6%
Rediff 5% 3% 4% 5% 4%
Education 3% 3% 3% 3% 3%
W3schools 2% 1% 1% 2% 2%
IGNOU 2% 2% 1% 1% 1%
Onlinelearning 1% 0.7% 2% 0.7% 1%
Ebizel 1% 1% 1% 0.5% 1%
Base: 6,571
104
India Online 2007
Most Used Offline

Media Brands
Table 49: Favorite TV channels
TV Channel Place of work Home Cyber cafe In transit * All Internet Users
Star Plus 13% 13% 11% 7% 13%
% Change 4% 3% 2% 0.0% 3%
Discovery 7% 8% 8% 9% 7%
% Change -0.1% 2% 0.7% 0.0% 0.5%
NDTV 5% 5% 4% 6% 5%
% Change 0.1% 0.0% 0.8% 0.0% 0.6%
Aajtak 5% 4% 4% 4% 5%
% Change -0.6% -0.4% 0.1% 0.0% -0.3%
Sun TV 5% 4% 4% 5% 5%
% Change 1% 1% 0.2% 0.0% 0.8%
HBO 4% 5% 5% 5% 4%
% Change 0.3% -0.4% 0.5% 0.0% 0.1%
Sony 4% 4% 4% 3% 4%
% Change -1.1% -0.5% -0.8% 0.0% -1.0%
Star Movies 4% 3% 5% 5% 3%
% Change 1% 0.3% 2% 0.0% 0.7%
Zee TV 3% 3% 3% 0.9% 3%
% Change -0.2% -1.3% 0.2% 0.0% -0.2%
M TV 3% 3% 4% 3% 3%
% Change 0.3% 1% -0.1% 0.0% 0.6%
Base: 12,631(CY), 15,321(PY)
105
Table 50: Favorite newspapers
Newspaper Place of work Home Cyber cafe In transit * All Internet Users
The Times of India 35% 36% 37% 43% 35%
% Change 0.7% -1.5% 0.3% 0.0% 0.0%
The Hindu 17% 20% 17% 16% 18%
% Change 4% 6% 2% 0.0% 5%
The Hindustan Times 6% 6% 6% 6% 6%
% Change -1.6% -3.9% -1.7% 0.0% -2.2%
Deccan Chronicle 4% 4% 5% 4% 4%
% Change 3% 3% 3% 0.0% 3%
Eenadu 3% 2% 2% 1% 3%
% Change 0.5% 0.0% 0.0% 0.0% 0.3%
Indian Express 3% 3% 3% 3% 3%
% Change 0.0% -0.7% 0.1% 0.0% -0.4%
The Telegraph 2% 3% 2% 3% 3%
% Change 0.4% 0.2% 0.5% 0.0% 0.5%
Dainik Bhaskar 2% 2% 2% 0.6% 2%
% Change -0.9% 0.2% -0.6% 0.0% -0.5%
The Economic Times 2% 2% 2% 6% 2%
% Change 0.5% 0.2% 0.8% 0.0% 0.4%
Dainik Jagran 2% 2% 1% 1% 2%
% Change -1.9% -1.1% -2.1% 0.0% -1.8%
Base: 12,762(CY), 14,555(PY)
106
India Online 2007
Table 51: Favorite magazines
Magazine Place of work Home Cyber cafe In transit * All Internet Users
India Today 24% 23% 23% 23% 23%
% Change -5.8% -4.6% -6.4% 0.0% -5.5%
Reader's Digest 6% 7% 7% 10% 7%
% Change -0.7% -2.6% -0.8% 0.0% -1.0%
The Week 5% 5% 6% 7% 5%
% Change 1% 0.9% 2% 0.0% 1%
Sports Star 4% 4% 4% 2% 4%
% Change 1% 2% 1% 0.0% 1%
Femina 3% 4% 3% 1% 4%
% Change -1.5% -1.6% -0.5% 0.0% -0.8%
Outlook 4% 4% 3% 6% 4%
% Change -2.2% -1.4% -2.1% 0.0% -1.8%
Digit 3% 4% 4% 3% 3%
% Change 0.0% 0.5% 0.7% 0.0% 0.5%
Film Fare 3% 3% 3% 0.9% 3%
% Change 0.9% 2% 1% 0.0% 1%
Women's Era 2% 2% 2% 2% 2%
% Change 0.4% 0.0% 0.1% 0.0% 0.5%
Business World 3% 3% 3% 5% 2%
% Change 0.7% 0.8% 0.6% 0.0% 0.6%
Base: 10,515(CY), 12,980(PY)
107
Table 52: Favorite radio channels
Radio Channel Place of work Home Cyber cafe In transit * All Internet Users
Radio Mirchi 38% 39% 40% 40% 38%
% Change 11% 11% 13% 0.0% 12%
Red FM 12% 12% 11% 11% 12%
% Change 4% 4% 3% 0.0% 3%
AIR 11% 10% 11% 11% 11%
% Change -1.2% -4.3% -2.4% 0.0% -2.5%
Radio City 10% 12% 11% 14% 11%
% Change -2.3% -0.7% -2.1% 0.0% -1.2%
Suryan FM 6% 5% 6% 2% 6%
% Change 3% 3% 2% 0.0% 3%
Big FM* 5% 6% 6% 8% 5%
% Change
AIR FM GOLD 5% 4% 6% 3% 5%
% Change -24.5% -23.0% -22.6% 0.0% -24.2%
AIR FM RAINBOW 4% 4% 3% 3% 4%
% Change 2% 2% 2% 0.0% 2%
Fever FM* 3% 3% 3% 3% 3%
% Change
World Space 1% 2% 1% 3% 2%
% Change 0.9% 1% 0.3% 0.0% 0.9%
Base: 8,205(CY), 12,246(PY)
108
India Online 2007
Offline Brands
Recalled
Table 53: TOM recall for brands
TOM Brand Place of work Home Cyber cafe In transit * All Internet Users
Sony 8% 9% 7% 9% 8%
% Change 2% 2% 2% 0.0% 3%
Nokia 6% 7% 8% 7% 7%
% Change 0.9% 0.7% 1% 0.0% 0.9%
Tata 5% 4% 5% 5% 5%
% Change -2.0% -2.0% -1.9% 0.0% -2.0%
LG 4% 4% 4% 4% 4%
% Change -0.2% -0.6% 0.4% 0.0% -0.1%
Colgate 3% 3% 3% 3% 3%
% Change 1% 1% 0.7% 0.0% 1%
Reliance 3% 3% 3% 3% 3%
% Change -0.5% 0.5% 0.2% 0.0% -0.2%
HLL 3% 3% 3% 2% 3%
% Change 1% 1% 0.8% 0.0% 1%
Nike 2% 3% 3% 2% 3%
% Change -0.6% -0.7% -0.7% 0.0% -0.4%
Samsung 2% 3% 2% 0.8% 2%
% Change 0.0% -0.1% -0.3% 0.0% 0.0%
Pepsi 2% 2% 2% 2% 2%
% Change -0.8% -0.5% -1.0% 0.0% -0.9%
Base: 24,288(CY), 20,142(PY)
109
Segment Wise
Detailed Tables
110
Table 1: Gender breakup
Gender Place of work Home Cyber cafe In transit * All Internet Users
Sample Base 19,740 14,856 11,601 1,522 25,060
Male 83% 81% 85% 89% 82%
Female 17% 19% 15% 11% 18%
Table 2: Age group distribution
Age Group Place of work Home Cyber cafe In transit * All Internet Users
Sample Base 19,740 14,856 11,601 1,522 25,060
13-18 yrs 8% 13% 12% 9% 11%
19-24 yrs 30% 31% 36% 21% 31%
25-35 yrs 39% 31% 37% 42% 36%
36-45 yrs 14% 14% 10% 17% 13%
46-55 yrs 7% 8% 4% 8% 6%
Above 55 yrs 2% 4% 1% 4% 2%
111
Table 3: City class - by population size
City Class Place of work Home Cyber cafe In transit * All Internet Users
Sample Base 19,740 14,856 11,601 1,522 25,060
Up to 1 Lakh 12% 11% 12% 8% 12%
1-5 Lakhs 15% 15% 15% 13% 15%
5-10 Lakhs 28% 28% 29% 25% 29%
Above 10 Lakhs 46% 47% 44% 53% 45%
Table 4: City class - by market size
City Class Place of work Home Cyber cafe In transit * All Internet Users
Sample Base 19,740 14,856 11,601 1,522 25,060
Metro 38% 38% 36% 46% 37%
Urban uptowns 14% 14% 14% 13% 14%
Emerging Towns 15% 16% 16% 14% 16%
Others 33% 31% 34% 28% 33%
112
Table 5: City wise distribution
Sample Base 19,740 14,856 11,601 1,522 25,060
Delhi 13% 13% 10% 16% 12%
Mumbai 10% 10% 9% 12% 10%
Bangalore 7% 6% 8% 8% 6%
Hyderabad 5% 6% 5% 5% 5%
Chennai 4% 5% 4% 6% 4%
Kolkata 3% 4% 3% 5% 3%
Pune 3% 2% 3% 3% 3%
Ahmadabad 2% 2% 2% 2% 2%
Lucknow 1% 1% 1% 1% 1%
Coimbatore 0.9% 0.8% 0.7% 0.6% 0.9%
Visakhapatanam 0.8% 0.8% 0.9% 0.7% 0.9%
Chandigarh 0.8% 0.9% 0.7% 0.9% 0.8%
Jaipur 0.9% 0.9% 0.7% 1% 0.8%
Nagpur 0.8% 0.8% 1% 0.7% 0.8%
Indore 0.8% 0.7% 0.7% 0.6% 0.7%
Surat 0.7% 0.8% 0.5% 0.9% 0.7%
Vadodara 0.7% 0.7% 0.7% 0.3% 0.7%
Bhopal 0.6% 0.6% 0.5% 0.7% 0.6%
Faridabad 0.6% 0.6% 0.6% 0.6% 0.6%
Ludhiana 0.6% 0.7% 0.4% 0.7% 0.6%
Patna 0.5% 0.6% 0.5% 0.9% 0.6%
Thiruvanathapuram 0.5% 0.7% 0.5% 0.7% 0.6%
Bhubaneswar 0.6% 0.6% 0.6% 1% 0.5%
kanpur 0.5% 0.5% 0.5% 0.4% 0.5%
Kochi 0.5% 0.6% 0.5% 0.5% 0.5%
Vijayavada 0.5% 0.5% 0.5% 0.4% 0.5%
Allahabad 0.4% 0.4% 0.4% 0.3% 0.4%
Cuttack 0.3% 0.3% 0.4% 0.3% 0.4%
Madurai 0.4% 0.4% 0.4% 0.6% 0.4%
Nashik 0.5% 0.4% 0.4% 0.5% 0.4%
Mysore 0.4% 0.4% 0.5% 0.4% 0.4%
Agra 0.3% 0.3% 0.3% 0.1% 0.3%
Amritsar 0.3% 0.4% 0.3% 0.2% 0.3%
Aurangabad 0.3% 0.2% 0.3% 0.3% 0.3%
Dehradun 0.3% 0.4% 0.4% 0.1% 0.3%
Goa 0.2% 0.3% 0.4% 0.1% 0.3%
Guwahati 0.3% 0.3% 0.3% 0.3% 0.3%
Meerut 0.2% 0.3% 0.3% 0.3% 0.3%
Rajkot 0.3% 0.3% 0.4% 0.3% 0.3%
Ranchi 0.3% 0.3% 0.3% 0.2% 0.3%
Tiruchirapalli 0.3% 0.3% 0.3% 0.3% 0.3%
Jabalpur 0.2% 0.3% 0.2% 0.3% 0.2%
Jodhpur 0.2% 0.2% 0.2% 0.1% 0.2%
Mangalore 0.2% 0.2% 0.2% 0.3% 0.2%
Raipur 0.2% 0.2% 0.2% 0.1% 0.2%
Varanasi 0.2% 0.2% 0.2% 0.2% 0.2%
113
Assansol 0.1% 0.1% 0.1% 0.0% 0.1%
Dhanbad 0.1% 0.1% 0.1% 0.1% 0.1%
Solapur 0.1% 0.1% 0.2% 0.0% 0.1%
Others from North India 9% 9% 9% 7% 9%
Others from South India 14% 12% 16% 10% 14%
Others from East India 5% 6% 6% 4% 6%
Others from West India 7% 6% 7% 5% 7%
Table 6: Region-wise break-ups
Region Place of work Home Cyber cafe In transit * All Internet Users
Sample Base 19,740 14,856 11,601 1,522 25,060
North 23% 24% 21% 23% 22%
East 12% 12% 12% 14% 12%
South 39% 38% 41% 38% 40%
West 26% 26% 26% 26% 26%
114
Table 7: Preferred language of reading
Sample Base 19,740 14,856 11,601 1,522 25,060
English 42% 46% 41% 59% 41%
Hindi 18% 18% 18% 13% 19%
Telugu 6% 5% 6% 3% 6%
Tamil 6% 5% 6% 4% 6%
Marathi 5% 4% 5% 3% 5%
Malayalam 4% 4% 4% 3% 4%
Gujarati 3% 3% 3% 3% 4%
Kannada 4% 3% 4% 2% 4%
Bengali 3% 4% 3% 3% 3%
Oriya 3% 2% 3% 0.8% 3%
Punjabi 1% 2% 1% 0.8% 1%
Awadhi 1% 0.9% 1% 1% 1%
Urdu 0.9% 1% 1% 0.9% 1%
Assamese 0.5% 0.4% 0.4% 2% 0.5%
Konkani 0.4% 0.5% 0.6% 0.5% 0.5%
Marwari 0.4% 0.4% 0.4% 0.6% 0.4%
Bhojpuri 0.2% 0.2% 0.2% 0.2% 0.2%
Sindhi 0.2% 0.2% 0.2% 0.2% 0.2%
Chhattisgarhi 0.0% 0.1% 0.0% 0.0% 0.1%
Haryanvi 0.1% 0.1% 0.2% 0.3% 0.1%
Kashmiri 0.1% 0.1% 0.1% 0.1% 0.1%
Maithili 0.1% 0.1% 0.1% 0.2% 0.1%
Sanskrit 0.1% 0.1% 0.1% 0.1% 0.1%
Tulu 0.1% 0.1% 0.1% 0.1% 0.1%
Bodo 0.0% 0.0% 0.0% 0.0% 0.0%
Bundeli 0.0% 0.0% 0.0% 0.0% 0.0%
Dogri 0.0% 0.0% 0.1% 0.0% 0.0%
Kanauji 0.0% 0.0% 0.0% 0.0% 0.0%
Kurchi 0.0% 0.0% 0.0% 0.2% 0.0%
Manipuri 0.0% 0.0% 0.0% 0.0% 0.0%
Magahi 0.0% 0.0% 0.0% 0.0% 0.0%
Nepali 0.1% 0.0% 0.1% 0.1% 0.0%
Santhali 0.0% 0.0% 0.0% 0.0% 0.0%
Others 0.4% 0.3% 0.3% 0.3% 0.3%
115
Table 8: Socio economic classification
SEC Place of work Home Cyber cafe In transit * All Internet Users
Sample Base 19,740 14,856 11,601 1,522 25,060
SEC A 27% 30% 23% 42% 24%
SEC B 32% 33% 32% 31% 32%
SEC C 23% 20% 23% 13% 23%
SEC D 13% 12% 15% 10% 14%
SEC E 6% 6% 7% 4% 7%
Table 9: Highest educational qualification
Education Place of work Home Cyber cafe In transit * All Internet Users
Sample Base 19,740 14,856 11,601 1,522 25,060
Up to SSC/HSC 11% 13% 13% 9% 13%
College but not Graduate 22% 22% 25% 18% 23%
Graduate & above - general stream 41% 36% 37% 34% 39%
Graduate & above - professional stream 27% 29% 25% 39% 25%
Table 10: Occupational break up
Occupation Place of work Home Cyber cafe In transit * All Internet Users
Sample Base 19,740 14,856 11,601 1,522 25,060
Unemployed 29% 44% 41% 26% 38%
Employed 71% 56% 59% 74% 62%
116
Table 11: Function / field of occupation
Functions Place of work Home Cyber cafe In transit * All Internet Users
Sample Base 13,662 8,347 6,723 1,098 15,219
Marketing/Sales 15% 16% 17% 21% 16%
Advertising/PR/Media 3% 3% 3% 4% 3%
Finance 10% 10% 9% 8% 10%
HR 3% 2% 3% 3% 3%
IT/Software 19% 19% 20% 20% 18%
Manufacturing 11% 12% 11% 12% 11%
Administration 12% 9% 10% 7% 11%
Academics 4% 5% 4% 4% 4%
Consultancy 5% 7% 5% 7% 6%
Others 18% 18% 19% 15% 19%
Table 12: Head of the household
Head Of The HH Place of work Home Cyber cafe In transit * All Internet Users
Sample Base 19,740 14,856 11,601 1,522 25,060
Head of the household 52% 43% 44% 56% 47%
Not head of the household 48% 57% 56% 44% 53%
Table 13: Monthly family income
Income Place of work Home Cyber cafe In transit * All Internet Users
Sample Base 17,303 12,298 9,798 1,315 21,343
Up to 5K 13% 8% 14% 5% 13%
5-10K 24% 19% 27% 10% 25%
10-20K 25% 26% 26% 22% 25%
20-30K 14% 18% 14% 17% 14%
30-50K 11% 14% 8% 19% 10%
50-75K 4% 5% 3% 10% 4%
75-100K 4% 4% 3% 6% 3%
Above 100K 6% 7% 6% 12% 6%
117
Table 14: Most expensive vehicle owned by the household
Vehicle Owned Place of work Home Cyber cafe In transit * All Internet Users
Sample Base 19,740 14,856 11,601 1,522 25,060
Bi-Cycle 7% 5% 8% 4% 7%
Motor-Cycle/Scooter 44% 40% 46% 29% 44%
Small Car (Up to Rs.4 lakhs) 18% 25% 16% 25% 18%
Mid-Size Car (Rs.4 to 8 lakhs) 8% 13% 6% 23% 8%
Premium/Luxury Car (Above Rs.8 lakhs) 2% 3% 1% 7% 2%
Others 1% 1% 1% 1% 1%
Don't own a vehicle 20% 14% 21% 12% 19%
Table 15: Ownership of credit cards (individually)
Credit Card Place of work Home Cyber cafe In transit * All Internet Users
Sample Base 19,740 14,856 11,601 1,522 25,060
Single Card 20% 20% 17% 24% 18%
Multiple Cards 17% 19% 13% 32% 16%
No Credit Card 63% 61% 71% 44% 67%
118
Table 16: Household asset ownership
Asset Place of work Home Cyber cafe In transit * All Internet Users
Sample Base 19,740 14,856 11,601 1,522 25,060
Color TV 92% 96% 92% 96% 92%
Mobile Phone 90% 94% 90% 95% 90%
Bank Account 82% 87% 82% 93% 82%
Fridge 74% 86% 73% 89% 75%
Cable TV connection/DTH 72% 81% 73% 85% 72%
Computer/Laptop 63% 100% 59% 86% 67%
Camera 64% 75% 64% 83% 64%
Landline Phone 60% 76% 59% 76% 62%
Life Insurance 62% 68% 59% 78% 61%
Home 57% 67% 58% 70% 58%
Music System/DVD/MP3 55% 65% 55% 77% 55%
Debit Card 55% 59% 55% 74% 52%
Credit Card 37% 45% 31% 62% 35%
Fixed Deposits 34% 44% 34% 56% 34%
Microwave 24% 34% 20% 50% 24%
Mutual Funds 23% 29% 20% 43% 22%
Demat Account 21% 28% 18% 39% 21%
Video Camera 20% 28% 18% 46% 20%
Share of Companies 20% 27% 17% 37% 20%
IPod 11% 15% 10% 27% 10%
Chit Fund Deposits 7% 9% 7% 13% 7%
119
Table 17: Current loan liabilities
Loan Place of work Home Cyber cafe In transit * All Internet Users
Sample Base 19,740 14,856 11,601 1,522 25,060
Home Loan 44% 43% 46% 41% 45%
Car Loan 12% 17% 10% 24% 12%
Two - wheeler Loan 13% 13% 14% 11% 13%
Education Loan 9% 10% 10% 9% 9%
Business Loan 4% 5% 3% 7% 4%
Personal Loan 21% 22% 20% 25% 20%
Consumer Durables 3% 3% 3% 7% 3%
Other 0.2% 0.1% 0.2% 0.2% 0.1%
None of Above 9% 7% 9% 7% 9%
Table 18: Years of experience in using internet
Experience Place of work Home Cyber cafe In transit * All Internet Users
Sample Base 19,740 14,856 11,601 1,522 25,060
Less Than 6 Months 8% 10% 7% 3% 10%
6 Months-1 year 9% 10% 7% 4% 10%
1-2 years 15% 15% 16% 6% 16%
2-5 years 26% 26% 29% 17% 26%
5-6 years 13% 12% 14% 14% 12%
6 years and above 28% 28% 29% 55% 25%
Table 19: Type of internet connection at home
Connection Type Place of work Home Cyber cafe In transit * All Internet Users
Sample Base 10,573 14,856 5,910 1,275 14,856
Regular Dial Up 16% 16% 16% 13% 16%
Broadband Dial Up 28% 28% 25% 22% 28%
24 Hrs Broadband 31% 31% 28% 35% 31%
Mobile Connection 6% 6% 7% 13% 6%
Wi Fi Connection 2% 2% 1% 4% 2%
Cable 9% 9% 9% 8% 9%
Lease/Dedicated line 0.5% 0.5% 0.5% 0.4% 0.5%
Others 2% 2% 2% 2% 2%
Don't Know 7% 7% 11% 4% 7%
120
Table 20: Type of internet connection at office
Connection Type Place of work Home Cyber cafe In transit * All Internet Users
Sample Base 19,740 10,573 9,235 1,391 19,740
Regular Dial Up 7% 8% 7% 7% 7%
Broadband Dial Up 25% 23% 24% 18% 25%
24 Hrs Broadband 31% 32% 29% 34% 31%
Mobile Connection 2% 3% 2% 5% 2%
Wi Fi Connection 3% 3% 3% 5% 3%
Cable 6% 5% 6% 5% 6%
Lease/Dedicated line 6% 8% 6% 10% 6%
Others 2% 2% 2% 2% 2%
Don't Know 19% 16% 22% 15% 19%
Table 21: Service provider subscribed to at home
Service Provider Place of work Home Cyber cafe In transit * All Internet Users
Sample Base 10,573 14,856 5,910 1,275 14,856
BSNL/Sancharnet 35% 35% 33% 29% 35%
Airtel/Bharti 17% 17% 16% 19% 17%
VSNL / Tata 10% 10% 9% 11% 10%
Local Cable Operator 8% 8% 8% 8% 8%
Sify 6% 6% 7% 6% 6%
Reliance 7% 6% 7% 11% 6%
MTNL 6% 5% 4% 5% 5%
Spectranet 0.2% 0.1% 0.2% 0.0% 0.1%
Others 7% 7% 7% 8% 7%
Don't Know 5% 5% 9% 3% 5%
121
Table 22: Service provider subscribed to at office
Service Provider Place of work Home Cyber cafe In transit * All Internet Users
Sample Base 19,740 10,573 9,235 1,391 19,740
BSNL/Sancharnet 28% 29% 26% 24% 28%
Airtel/Bharti 15% 15% 14% 17% 15%
VSNL / Tata 11% 11% 10% 12% 11%
Reliance 6% 6% 6% 10% 6%
Sify 5% 5% 6% 4% 5%
MTNL 5% 5% 4% 4% 5%
Local Cable Operator 4% 4% 4% 4% 4%
Spectranet 0.3% 0.4% 0.4% 0.3% 0.3%
Others 8% 8% 7% 8% 8%
Don't Know 19% 18% 23% 17% 19%
Table 23: Frequency of accessing internet from home
Frequency Place of work Home Cyber cafe In transit * All Internet Users
Sample Base 10,094 14,231 5,609 1,239 14,231
Over 5 times a Day 26% 24% 25% 41% 24%
2-5 times a Day 25% 27% 25% 27% 27%
Once Daily 32% 33% 31% 24% 33%
Once In 2-3 Days 10% 10% 12% 6% 10%
Once a Week 5% 5% 6% 2% 5%
1-3 times a Month 1% 1% 1% 0.4% 1%
Once in More than a Month 1% 0.9% 1% 0.3% 0.9%
Table 24: Frequency of accessing internet from office
Frequency Place of work Home Cyber cafe In transit * All Internet Users
Sample Base 17,617 9,324 8,142 1,255 17,617
Over 5 times a Day 38% 41% 35% 57% 38%
2-5 times a Day 25% 24% 23% 19% 25%
Once Daily 24% 22% 25% 17% 24%
Once In 2-3 Days 7% 7% 9% 4% 7%
Once a Week 4% 4% 5% 2% 4%
1-3 times a Month 1% 1% 1% 0.5% 1%
Once in More than a Month 1% 1% 1% 0.7% 1%
122
Table 25: Time of the day accessing internet from home
Time Slot Place of work Home Cyber cafe In transit * All Internet Users
Sample Base 9,921 13,905 5,484 1,224 13,905
Before 9.00 AM 6% 5% 5% 6% 5%
9.00 AM-12.00 Noon 7% 8% 7% 6% 8%
12.00 Noon - 3.00 PM 6% 6% 6% 3% 6%
3.00 PM-6.00 PM 5% 6% 7% 3% 6%
6.00 PM - 9.00 PM 18% 18% 20% 12% 18%
9.00 PM - 12.00 Midnight 38% 35% 33% 36% 35%
After 12.00 Midnight 3% 3% 4% 4% 3%
Throughout the Day 16% 18% 19% 30% 18%
Table 26: Time of the day accessing internet from office
Time Slot Place of work Home Cyber cafe In transit * All Internet Users
Sample Base 17,680 9,351 8,126 1,253 17,680
Before 9.00 AM 2% 2% 2% 2% 2%
9.00 AM-12.00 Noon 22% 21% 20% 18% 22%
12.00 Noon - 3.00 PM 21% 21% 21% 13% 21%
3.00 PM-6.00 PM 13% 12% 14% 10% 13%
6.00 PM - 9.00 PM 8% 6% 9% 5% 8%
9.00 PM - 12.00 Midnight 4% 4% 4% 4% 4%
After 12.00 Midnight 2% 1% 2% 1% 2%
Throughout the Day 29% 33% 29% 47% 29%
Table 27: Duration of internet usage from home
Time Spent Place of work Home Cyber cafe In transit * All Internet Users
Sample Base 9,937 14,015 5,564 1,231 14,015
Less than 30 Minutes 16% 15% 12% 13% 15%
30 to 60 Minutes 28% 28% 28% 23% 28%
1-2 Hours 34% 35% 36% 30% 35%
2-5 Hours 16% 17% 19% 23% 17%
5-8 Hours 3% 3% 3% 4% 3%
More than 8 Hours 3% 3% 2% 7% 3%
123
Table 28: Duration of internet usage from office
Sample Base 17,100 8,995 7,893 1,231 17,100
30 to 60 Minutes 25% 23% 27% 17% 25%
1-2 Hours 26% 25% 27% 23% 26%
2-5 Hours 15% 16% 15% 22% 15%
5-8 Hours 7% 8% 7% 9% 7%
More than 8 Hours 7% 8% 6% 13% 7%
Table 29: Duration of internet usage during weekdays
Sample Base 16,807 14,473 10,264 1,452 21,956
30 to 60 Minutes 20% 19% 20% 14% 20%
1-2 Hours 33% 34% 35% 27% 34%
2-5 Hours 24% 25% 24% 29% 24%
5-8 Hours 8% 8% 7% 10% 7%
More than 8 Hours 8% 8% 7% 15% 7%
Table 30: Duration of internet usage during weekends
Sample Base 16,813 11,223 9,328 1,309 19,522
30 to 60 Minutes 18% 15% 17% 13% 17%
1-2 Hours 31% 30% 33% 27% 31%
2-5 Hours 23% 26% 25% 26% 24%
5-8 Hours 9% 10% 9% 12% 9%
More than 8 Hours 9% 9% 8% 16% 9%
124
Table 31: Duration of PC usage from home
Sample Base 11,090 14,146 6,236 1,268 15,214
30 to 60 Minutes 20% 20% 19% 16% 20%
1-2 Hours 37% 36% 37% 33% 37%
2-5 Hours 21% 22% 23% 23% 22%
5-8 Hours 7% 7% 7% 9% 7%
More than 8 Hours 6% 6% 6% 12% 5%
Table 32: Duration of PC usage from office
Sample Base 17,778 9,721 8,382 1,271 18,200
30 to 60 Minutes 9% 9% 9% 6% 9%
1-2 Hours 17% 18% 17% 13% 17%
2-5 Hours 22% 24% 22% 25% 22%
5-8 Hours 26% 24% 25% 24% 26%
More than 8 Hours 21% 20% 21% 29% 21%
Table 33: Time spent by internet users on watching TV
Sample Base 17,169 13,904 10,165 1,392 21,962
30 to 60 Minutes 30% 29% 27% 31% 28%
1-2 Hours 43% 41% 44% 41% 43%
2-5 Hours 10% 11% 13% 9% 11%
5-8 Hours 1% 1% 2% 1% 1%
More than 8 Hours 0.5% 0.6% 0.5% 1% 0.5%
125
Table 34: Time spent by internet users on reading newspaper
Sample Base 17,567 14,197 10,435 1,449 22,501
30 to 60 Minutes 41% 40% 41% 44% 41%
1-2 Hours 12% 12% 12% 12% 12%
2-5 Hours 0.9% 0.9% 1% 3% 1%
5-8 Hours 0.2% 0.1% 0.2% 0.1% 0.2%
More than 8 Hours 0.2% 0.2% 0.2% 1% 0.2%
Table 35: Time spent by internet users on listening to radio
Sample Base 11,736 9,088 7,113 1,007 14,785
30 to 60 Minutes 26% 25% 25% 26% 26%
1-2 Hours 19% 16% 20% 20% 19%
2-5 Hours 6% 6% 7% 6% 6%
5-8 Hours 2% 2% 2% 1% 2%
More than 8 Hours 2% 2% 2% 5% 2%
Table 36: Professional activities
Sample Base 10,865 8,783 6,742 942 14,253
Emailing - work related 88% 83% 85% 93% 83%
Job Search 77% 71% 79% 74% 73%
Search work related info 53% 51% 53% 68% 49%
Check business/Financial news 34% 33% 30% 57% 30%
Business/prof. networking 30% 29% 27% 53% 26%
Look for Seminar/workshops 26% 27% 27% 40% 24%
Check business travel info. 21% 21% 18% 45% 19%
None of the Above 2% 3% 2% 0.8% 3%
126
Table 37: Personal activities
Sample Base 10,865 8,783 6,742 942 14,253
Emailing - personal 90% 91% 91% 96% 89%
Check news 65% 62% 62% 74% 61%
Chatting 57% 65% 65% 64% 59%
Check Sports 61% 58% 61% 66% 57%
Matrimonial search 51% 47% 51% 52% 48%
Astrology 49% 45% 48% 53% 46%
Search for product information 46% 48% 47% 65% 45%
Social networking/communities 46% 47% 47% 59% 44%
Share pictures 40% 45% 43% 55% 40%
Check hobby related info 32% 35% 34% 51% 32%
Check health & lifestyle info 31% 33% 31% 46% 30%
Check cinema content 28% 31% 31% 34% 28%
Check personal travel info. 28% 29% 26% 52% 26%
None of the above 0.7% 0.5% 0.6% 0.5% 0.7%
Table 38: Downloading activities
Sample Base 10,865 8,783 6,742 942 14,253
Music 60% 63% 63% 64% 60%
Online games 56% 56% 56% 59% 54%
Mobile contents (ring tones/games) 52% 50% 54% 59% 50%
Educational / Learning material 50% 48% 52% 54% 48%
Screensavers/wallpapers 45% 49% 48% 51% 46%
Movies 30% 33% 31% 40% 29%
Adult content 19% 20% 20% 26% 18%
None of the above 13% 11% 11% 10% 13%
127
Table 39: E-commerce related activities
Sample Base 10,732 8,660 6,642 937 14,043
E-greetings 60% 62% 62% 72% 58%
Check financial info 50% 47% 47% 62% 46%
Check real estate info 41% 37% 39% 48% 37%
Net banking 35% 34% 31% 60% 31%
Book train tickets 32% 31% 29% 40% 29%
Buy non-travel products 27% 30% 24% 49% 25%
Book air tickets 26% 28% 21% 55% 23%
Online bill payment 26% 27% 22% 49% 23%
Online stock trading 14% 18% 11% 28% 13%
Net telephony 14% 16% 14% 27% 13%
Book hotels 9% 9% 8% 19% 8%
None of these 11% 11% 13% 3% 13%
Table 40: Online shopping
Online Shopping Place of work Home Cyber cafe In transit * All Internet Users
Sample Base 10,865 8,783 6,742 942 14,253
Searched only 31% 30% 35% 15% 33%
Both searched and bought 47% 48% 41% 70% 43%
Neither searched nor bought 23% 21% 24% 14% 24%
Table 41: Response to online marketing stimulus
Response Place of work Home Cyber cafe In transit * All Internet Users
Sample Base 8,437 6,929 5,158 820 10,888
Clicked a banner ad 46% 49% 50% 56% 47%
Participated in an online contest 43% 48% 46% 59% 43%
Clicked a sponsored search ad 37% 41% 39% 51% 37%
Bid/Bought in an Online auction 24% 25% 24% 39% 23%
Bought in a special promotion / deal 22% 23% 23% 33% 21%
Clicked a product/service e-mailer 15% 16% 14% 29% 14%
None of the above 26% 24% 25% 16% 27%
128
Table 42: Blogging activities
Sample Base 10,865 8,783 6,742 942 14,253
Check / read blogs at least once a week 24% 25% 23% 35% 23%
Check / read blogs less than once a week 4% 4% 4% 6% 4%
Comment on blog post at least once a week 10% 11% 9% 19% 9%
Comment on blog post less than once a week 3% 3% 3% 5% 3%
Have a blog site of my own 7% 8% 7% 14% 7%
None of the above 69% 68% 70% 56% 70%
Table 43: Member of an online community
Membership Place of work Home Cyber cafe In transit * All Internet Users
Sample Base 10,865 8,783 6,742 942 14,253
Member of an online community 42% 46% 42% 57% 41%
129
Table 44: Membership by type of online community
Membership Place of work Home Cyber cafe In transit * All Internet Users
Sample Base 10,865 8,783 6,742 942 14,253
Alumni & Schools 7% 9% 7% 13% 7%
Computers & Internet 6% 6% 6% 9% 5%
Romance & Relationships 4% 5% 6% 5% 5%
Business / Professional community 4% 4% 3% 8% 3%
Music 3% 3% 3% 3% 3%
Schools & Education 2% 3% 3% 2% 3%
Games 2% 3% 2% 2% 2%
Individuals 2% 3% 2% 3% 2%
Arts & Entertainment 2% 2% 2% 0.9% 2%
Cultures & Community 2% 2% 2% 2% 2%
Company 2% 1% 1% 1% 1%
Travel 0.9% 1% 0.6% 1% 0.9%
Religion & Beliefs 0.9% 0.8% 0.6% 0.8% 0.8%
Science & History 0.8% 0.8% 0.8% 2% 0.8%
Health, Wellness & Fitness 0.7% 0.8% 0.6% 0.8% 0.7%
Automotive 0.6% 0.6% 0.6% 2% 0.5%
Family & Home 0.5% 0.5% 0.4% 0.6% 0.5%
Countries & Regional 0.4% 0.4% 0.4% 0.4% 0.4%
Fashion & Beauty 0.4% 0.5% 0.4% 0.5% 0.4%
Hobbies & Crafts 0.3% 0.4% 0.4% 0.3% 0.4%
Recreation & Sports 0.3% 0.4% 0.3% 0.1% 0.3%
Cities & Neighborhoods 0.1% 0.2% 0.2% 0.3% 0.2%
Gay, Lesbian & Bi 0.2% 0.2% 0.2% 0.4% 0.2%
Government & Politics 0.1% 0.2% 0.2% 0.2% 0.2%
Pets & Animals 0.2% 0.2% 0.2% 0.2% 0.2%
Food, Drink & Wine 0.1% 0.1% 0.1% 0.2% 0.1%
Table 45: Usage of other language websites
Sample Base 10,865 8,783 6,742 942 14,253
Use other language websites 13% 11% 12% 11% 12%
Use only English websites 87% 89% 89% 89% 88%
130
Table 46: Online activities desired in other languages
Sample Base 10,865 8,783 6,742 942 14,253
Email 62% 60% 61% 55% 61%
Chatting 45% 47% 50% 44% 46%
Entertainment 45% 46% 47% 43% 45%
Search information 33% 34% 33% 36% 33%
Online news 33% 32% 32% 36% 31%
Online learning / education 31% 32% 33% 34% 31%
Astrology 24% 24% 25% 24% 23%
Online shopping 19% 20% 18% 27% 18%
Travel related information 18% 18% 17% 26% 16%
Matrimony 15% 14% 15% 17% 13%
Blog 12% 14% 13% 24% 12%
Not Interested 20% 22% 21% 25% 21%
Table 47: Problems faced while surfing the internet
Problems Faced Place of work Home Cyber cafe In transit * All Internet Users
Sample Base 19,740 14,856 11,601 1,522 14,252
Slow website opening 61% 61% 66% 64% 62%
Virus / spyware 51% 52% 52% 61% 49%
Spam / junk mails 51% 53% 51% 66% 49%
Unsolicited ads/pop-ups 45% 51% 46% 62% 45%
Difficult to connect 34% 33% 38% 31% 35%
Lack of response to queries 27% 28% 30% 34% 27%
Cumbersome navigation 13% 15% 14% 24% 12%
Lack of local language content 9% 9% 10% 8% 9%
Never faced any problem 8% 7% 7% 7% 8%
Others 2% 2% 2% 2% 2%
131
Table 48: Top of mind unaided recall - all websites
Sample Base 19,230 14,520 11,342 1,475 24,433
Yahoo 29% 29% 30% 23% 30%
Google 28% 29% 28% 37% 27%
Rediff 13% 9% 12% 10% 12%
Orkut 3% 6% 5% 2% 5%
Gmail 3% 3% 3% 3% 3%
Hotmail 2% 2% 1% 2% 2%
Indiatimes 1% 0.9% 1% 2% 1%
Contest2win 0.5% 0.7% 0.6% 0.2% 0.6%
MSN 0.6% 0.6% 0.4% 0.6% 0.5%
Naukri 0.5% 0.5% 0.6% 0.7% 0.5%
Sify 0.4% 0.4% 0.6% 0.1% 0.5%
Moneycontrol 0.5% 0.5% 0.1% 0.1% 0.4%
Microsoft 0.4% 0.5% 0.5% 0.2% 0.4%
Ebay 0.3% 0.4% 0.3% 0.0% 0.3%
Monster 0.3% 0.2% 0.4% 0.1% 0.3%
Nokia 0.3% 0.3% 0.3% 0.2% 0.3%
Santabanta 0.3% 0.4% 0.3% 0.0% 0.3%
Wikipedia 0.4% 0.4% 0.5% 0.5% 0.3%
WWE 0.3% 0.2% 0.4% 0.0% 0.3%
India 0.3% 0.2% 0.2% 0.0% 0.3%
Espnstar 0.1% 0.2% 0.2% 0.4% 0.2%
Freshersworld 0.2% 0.3% 0.4% 0.5% 0.2%
Howstuffworks 0.1% 0.2% 0.1% 0.0% 0.2%
ICICIbank 0.2% 0.2% 0.2% 0.1% 0.2%
IRCTC 0.1% 0.2% 0.2% 1% 0.2%
NDTV 0.2% 0.2% 0.2% 0.1% 0.2%
Reliance 0.2% 0.1% 0.2% 0.1% 0.2%
Funmaza 0.3% 0.4% 0.0% 0.0% 0.2%
India games 0.1% 0.2% 0.1% 0.1% 0.2%
You tube 0.2% 0.3% 0.1% 0.0% 0.2%
BBC 0.1% 0.1% 0.0% 0.1% 0.1%
BSNL 0.1% 0.1% 0.0% 0.2% 0.1%
CBSE 0.0% 0.0% 0.1% 0.1% 0.1%
Cricinfo 0.1% 0.1% 0.1% 0.1% 0.1%
Download 0.1% 0.1% 0.0% 0.0% 0.1%
Hi5 0.0% 0.1% 0.0% 0.0% 0.1%
Hpindia 0.1% 0.1% 0.1% 0.2% 0.1%
ICICIDirect 0.1% 0.2% 0.1% 0.1% 0.1%
Indiafm 0.0% 0.1% 0.1% 0.0% 0.1%
Manoramaonline 0.1% 0.1% 0.1% 0.0% 0.1%
NSEindia 0.1% 0.1% 0.1% 0.1% 0.1%
Raaga 0.1% 0.2% 0.1% 0.1% 0.1%
Sharekhan 0.1% 0.1% 0.2% 0.0% 0.1%
Sony 0.1% 0.1% 0.2% 0.1% 0.1%
Timesjob 0.2% 0.1% 0.1% 0.1% 0.1%
Timesofindia 0.1% 0.1% 0.1% 0.0% 0.1%
132
Ebizel 0.1% 0.2% 0.2% 0.0% 0.1%
Makemytrip 0.1% 0.1% 0.0% 0.2% 0.1%
Yatra 0.1% 0.1% 0.0% 0.0% 0.1%
Zapak 0.1% 0.2% 0.1% 0.1% 0.1%
123Greetings 0.0% 0.1% 0.0% 0.0% 0.0%
Amazon 0.0% 0.0% 0.0% 0.0% 0.0%
Bharatmatrimony 0.0% 0.0% 0.0% 0.0% 0.0%
Economictimes 0.0% 0.0% 0.0% 0.1% 0.0%
HDFC 0.0% 0.0% 0.0% 0.0% 0.0%
Indiabulls 0.0% 0.0% 0.0% 0.0% 0.0%
Indiainfoline 0.0% 0.0% 0.0% 0.1% 0.0%
Indiamart 0.0% 0.0% 0.0% 0.0% 0.0%
Indianexpress 0.0% 0.0% 0.0% 0.0% 0.0%
Indianrailways 0.0% 0.0% 0.0% 0.0% 0.0%
Indya 0.0% 0.0% 0.0% 0.0% 0.0%
Samachar 0.0% 0.0% 0.0% 0.2% 0.0%
Shaadi 0.0% 0.0% 0.0% 0.1% 0.0%
VSNL 0.0% 0.0% 0.0% 0.0% 0.0%
Rcm business 0.0% 0.0% 0.0% 0.0% 0.0%
Mail2 web 0.0% 0.0% 0.0% 0.0% 0.0%
Airtel 0.0% 0.0% 0.0% 0.0% 0.0%
Others 12% 12% 11% 14% 12%
133
Table 49: Most used website - all websites
Sample Base 10,742 8,673 6,668 929 14,075
Google 32% 31% 31% 43% 29%
Yahoo 26% 25% 27% 17% 27%
Rediff 12% 9% 12% 9% 11%
Orkut 5% 10% 9% 4% 8%
Gmail 5% 4% 4% 7% 4%
Hotmail 1% 2% 1% 1% 2%
Indiatimes 1% 0.8% 0.9% 2% 0.9%
Wikipedia 0.7% 0.8% 0.5% 0.7% 0.6%
Moneycontrol 0.6% 0.6% 0.3% 0.7% 0.5%
Naukri 0.5% 0.5% 0.7% 0.3% 0.5%
Sify 0.4% 0.4% 0.4% 0.1% 0.5%
Ebay 0.3% 0.5% 0.4% 0.3% 0.4%
MSN 0.5% 0.4% 0.2% 0.4% 0.4%
Icicibank 0.4% 0.4% 0.4% 2% 0.3%
Icicidirect 0.3% 0.4% 0.1% 0.5% 0.3%
Santabanta 0.2% 0.3% 0.1% 0.4% 0.3%
Contest2win 0.3% 0.4% 0.3% 0.0% 0.3%
Download 0.2% 0.3% 0.2% 0.0% 0.2%
Monster 0.2% 0.1% 0.3% 0.0% 0.2%
Nseindia 0.3% 0.2% 0.1% 0.1% 0.2%
Raaga 0.2% 0.2% 0.1% 0.0% 0.2%
WWE 0.2% 0.1% 0.2% 0.0% 0.2%
Youtube 0.2% 0.2% 0.1% 0.0% 0.2%
Bseindia 0.2% 0.1% 0.0% 0.0% 0.2%
Espnstar 0.1% 0.2% 0.1% 0.0% 0.1%
Sharekhan 0.1% 0.1% 0.1% 0.2% 0.1%
Timesjob 0.2% 0.1% 0.2% 0.0% 0.1%
Others 13% 14% 11% 11% 13%
134
Table 50: Preferred website for emailing
Sample Base 19,740 14,856 11,601 1,522 25,060
Yahoo 50% 53% 54% 43% 53%
Gmail 22% 22% 19% 34% 20%
Rediff 19% 15% 20% 14% 18%
Hotmail 6% 6% 4% 7% 6%
Sify 0.9% 1% 0.8% 0.7% 1%
Indiatimes 0.9% 0.9% 0.9% 0.8% 0.9%
Sancharnet/BSNL 0.7% 0.8% 0.4% 0.4% 0.7%
VSNL 0.5% 0.6% 0.1% 0.9% 0.5%
Lycos 0.1% 0.2% 0.1% 0.3% 0.2%
AOL 0.1% 0.0% 0.1% 0.3% 0.1%
Table 51: Multiple user shares of email websites
Sample Base 19,740 14,856 11,601 1,522 25,060
Yahoo 89% 90% 92% 90% 89%
Gmail 60% 63% 62% 78% 59%
Rediff 60% 55% 62% 62% 57%
Hotmail 37% 41% 36% 60% 36%
Indiatimes 19% 18% 19% 32% 17%
Sify 14% 13% 15% 24% 13%
Sancharnet/BSNL 8% 8% 7% 13% 7%
VSNL 4% 5% 4% 10% 4%
AOL 3% 3% 3% 6% 3%
Lycos 2% 2% 2% 5% 2%
Others 4% 4% 5% 7% 4%
135
Table 52: No. of email accounts
No. Of Email A/C Place of work Home Cyber cafe In transit * All Internet Users
Sample Base 19,740 14,856 11,601 1,522 25,060
One 14% 12% 12% 7% 15%
Two 26% 27% 27% 18% 28%
Three 28% 27% 28% 26% 27%
Four 17% 19% 18% 19% 17%
Five or more 15% 16% 16% 30% 14%
Average email ids 3.0 3.1 3.1 3.7 3.0
Table 53: Preferred website for job search
Sample Base 8,342 6,151 5,296 687 10,387
Naukri 38% 36% 36% 39% 37%
Monster 26% 29% 29% 30% 27%
Timesjobs 13% 13% 14% 11% 14%
Google 5% 4% 5% 4% 5%
Yahoo 3% 3% 2% 1% 3%
Rediff 2% 2% 2% 1% 2%
Freshersworld 1% 2% 1% 0.9% 2%
Jobs 1% 0.9% 1% 0.0% 1%
Jobsahead 1% 1% 1% 3% 1%
Jobstreet 0.8% 0.7% 0.7% 2% 0.7%
Jobsearch 0.6% 0.4% 0.7% 0.1% 0.6%
Clickjobs 0.5% 0.4% 0.6% 0.6% 0.5%
Devnetjobs 0.2% 0.1% 0.2% 0.0% 0.2%
Jobsindia 0.2% 0.2% 0.1% 0.0% 0.1%
Others 5% 6% 4% 6% 5%
136
Table 54: Preferred website for mobile content
Sample Base 5,489 4,310 3,520 528 6,912
Yahoo 15% 13% 15% 17% 14%
Rediff 13% 11% 13% 10% 12%
Google 11% 9% 10% 9% 10%
Nokia 8% 9% 9% 7% 9%
Indiatimes 8% 7% 7% 10% 7%
Mobile9 4% 5% 4% 5% 4%
Hutch 4% 3% 3% 2% 3%
Ringtones 3% 2% 4% 2% 3%
Funmaza 2% 3% 2% 3% 3%
Airtel 3% 3% 3% 6% 3%
Mobango 2% 3% 2% 1% 2%
Zedge 1% 3% 2% 3% 2%
Sify 2% 2% 2% 2% 2%
Sonyericsson 1% 1% 1% 2% 1%
Santabanta 0.7% 0.8% 1% 1% 0.8%
Games 0.7% 0.7% 0.8% 0.7% 0.8%
Cooltoad 0.6% 0.8% 0.8% 0.8% 0.7%
Masti4India 0.6% 0.8% 0.7% 0.2% 0.7%
Mobileringtones 0.7% 0.6% 0.6% 0.6% 0.7%
Download 0.6% 0.8% 0.6% 1% 0.6%
Freeringtones 0.7% 0.6% 0.7% 0.0% 0.6%
R World 0.7% 0.5% 0.5% 1% 0.6%
Tagtag 0.6% 0.7% 0.6% 0.6% 0.6%
Motozone 0.6% 0.7% 0.8% 0.9% 0.6%
Getjar 0.5% 0.6% 0.7% 0.5% 0.6%
Mauj 0.5% 0.6% 0.3% 0.8% 0.5%
Papuyaar 0.4% 0.4% 0.1% 0.3% 0.4%
Samsungmobile 0.4% 0.4% 0.5% 0.5% 0.4%
Zapak 0.4% 0.3% 0.2% 0.0% 0.4%
Cellebrum 0.4% 0.2% 0.2% 0.0% 0.3%
MSN 0.3% 0.3% 0.2% 0.4% 0.3%
Idea 0.3% 0.4% 0.2% 0.5% 0.3%
Hungama 0.2% 0.3% 0.2% 0.7% 0.2%
Indiafm 0.2% 0.2% 0.3% 0.0% 0.2%
Raaga 0.2% 0.2% 0.3% 0.1% 0.2%
Dotsis 0.2% 0.2% 0.1% 0.3% 0.2%
BSNL 0.2% 0.2% 0.1% 0.0% 0.2%
Apniisp 0.2% 0.2% 0.2% 0.0% 0.2%
Others 14% 15% 13% 12% 14%
137
Table 55: Preferred website for sports
Sample Base 6,178 4,713 3,828 571 7,666
Espnstarsports 28% 31% 30% 28% 29%
Cricinfo 14% 14% 13% 18% 14%
Yahoo 11% 12% 12% 9% 12%
Google 8% 7% 9% 7% 8%
Rediff 9% 7% 7% 10% 8%
Sports 5% 4% 4% 4% 4%
Cricketnext 2% 2% 2% 0.2% 2%
NDTV 3% 2% 3% 2% 2%
Tensports 2% 2% 2% 1% 2%
Sify 2% 2% 2% 0.6% 2%
WWE 1% 2% 2% 1% 2%
MSN 1% 1% 1% 1% 1%
BBC Sports 0.8% 0.9% 0.8% 0.4% 0.8%
Timesofindia 0.7% 0.6% 0.6% 1% 0.7%
Khel 0.5% 0.5% 0.4% 0.1% 0.5%
Iccworldcup 0.6% 0.4% 0.6% 0.5% 0.5%
DD Sports 0.4% 0.3% 0.5% 0.3% 0.4%
CNN 0.5% 0.6% 0.6% 0.4% 0.4%
Cricbuzz 0.3% 0.3% 0.2% 0.4% 0.3%
Zeesports 0.2% 0.2% 0.3% 0.0% 0.2%
Others 8% 8% 7% 11% 8%
138
Table 56: Preferred website for travel products
Sample Base 5,844 4,597 3,375 663 7,089
Makemytrip 17% 19% 15% 25% 17%
Yatra 16% 18% 17% 22% 16%
IRCTC 16% 15% 15% 13% 15%
Google 11% 9% 12% 8% 11%
Yahoo 8% 7% 9% 3% 8%
Rediff 5% 4% 5% 4% 5%
Travel 3% 2% 3% 0.7% 3%
Travelguru 3% 3% 2% 3% 2%
Cleartrip 2% 2% 2% 3% 2%
Airdeccan 2% 2% 1% 2% 2%
Airindia 0.6% 0.4% 1% 0.3% 0.9%
Travel India 0.6% 0.9% 0.9% 1% 0.8%
Jetairways 0.8% 0.7% 0.6% 2% 0.7%
Sify 0.6% 0.7% 0.6% 0.3% 0.7%
Rajtravels 0.7% 0.8% 0.6% 0.5% 0.7%
MSN 0.3% 0.6% 0.3% 0.5% 0.6%
Tours 0.6% 0.4% 0.6% 0.4% 0.6%
Goair 0.4% 0.4% 0.5% 0.6% 0.4%
Indianairlines 0.4% 0.2% 0.3% 0.5% 0.4%
Spicejet 0.5% 0.4% 0.7% 0.1% 0.4%
Indiatravels 0.4% 0.4% 0.3% 0.0% 0.3%
Incredibleindia 0.3% 0.2% 0.4% 0.4% 0.3%
Hotels 0.1% 0.3% 0.2% 0.2% 0.3%
Flykingfisher 0.2% 0.3% 0.1% 0.4% 0.2%
Travelocity 0.2% 0.1% 0.2% 0.0% 0.2%
KSRTC 0.1% 0.1% 0.2% 0.3% 0.1%
Thomascook 0.1% 0.1% 0.1% 0.2% 0.1%
Airsahara 0.0% 0.0% 0.0% 0.0% 0.0%
Sitatours 0.1% 0.0% 0.0% 0.0% 0.0%
Others 9% 8% 9% 6% 9%
139
Table 57: Preferred website for matrimony
Sample Base 5,447 4,050 3,373 470 6,675
Bharatmatrimony 29% 29% 33% 38% 29%
Shaadi 28% 29% 26% 24% 28%
Google 5% 5% 6% 6% 6%
Jeevansaathi 6% 5% 5% 3% 6%
Yahoo 5% 5% 6% 9% 5%
Matrimony 5% 4% 5% 4% 5%
Rediff 4% 3% 3% 2% 3%
Tamilmatrimony 3% 4% 3% 2% 3%
Simplymarry 3% 4% 3% 5% 3%
Matrimonial 2% 2% 2% 1% 2%
Telugumatrimony 1% 2% 1% 0.5% 1%
Keralamatrimony 1% 0.8% 1% 0.6% 0.9%
Indiamatrimony 1% 1% 0.4% 0.0% 0.9%
Indiatimes 0.9% 0.9% 0.9% 1% 0.8%
Indianmatrimony 0.7% 0.7% 0.2% 1% 0.6%
MSN 0.2% 0.7% 0.1% 0.4% 0.5%
Sify 0.4% 0.3% 0.5% 0.1% 0.4%
Punjabmatrimony 0.3% 0.2% 0.2% 0.3% 0.3%
Matchmaker 0.2% 0.2% 0.2% 0.1% 0.2%
Oriyamatrimony 0.3% 0.1% 0.3% 0.8% 0.2%
Bengalimatrimony 0.3% 0.2% 0.1% 0.2% 0.2%
Marathimatrimony 0.1% 0.1% 0.1% 0.0% 0.1%
Hindimatrimony 0.1% 0.0% 0.1% 0.0% 0.1%
Gujuratimatrimony 0.1% 0.0% 0.0% 0.0% 0.1%
Urdumatrimony 0.0% 0.1% 0.0% 0.0% 0.1%
Agarwal2Agarwal 0.1% 0.1% 0.0% 0.0% 0.0%
Sindhimatrimony 0.0% 0.1% 0.1% 0.1% 0.0%
Others 4% 4% 4% 2% 4%
140
Table 58: Preferred website for financial news/info
Sample Base 5,118 3,945 2,980 533 6,207
Moneycontrol/CNBC 13% 15% 10% 16% 13%
Google 13% 11% 14% 8% 13%
Yahoo 12% 12% 13% 16% 12%
ICICI Direct/ICICI Bank 7% 8% 7% 7% 7%
Rediff 6% 6% 7% 4% 6%
Sharekhan 5% 4% 5% 5% 4%
NDTV/NDTVprofit 4% 4% 4% 5% 4%
Economictimes 4% 4% 3% 4% 3%
Stockmarket 3% 3% 2% 1% 2%
NSE 2% 2% 2% 3% 2%
Sify 2% 2% 2% 0.9% 2%
Business 0.9% 1% 2% 1% 1%
Financialnews 1% 0.8% 1% 0.5% 1%
CNN 0.8% 1% 1% 0.9% 1%
MSN 1% 1% 1% 0.8% 1%
Financialexpress 1% 1% 1% 1% 0.9%
HDFC 0.8% 0.8% 0.4% 0.0% 0.8%
BBC 0.6% 0.6% 0.9% 0.7% 0.8%
Kotaksecurities 0.6% 0.6% 0.2% 0.5% 0.6%
Zeebusiness 0.5% 0.6% 0.8% 0.1% 0.6%
Indiainfoline 0.5% 0.6% 0.5% 1% 0.5%
Ibnlive 0.5% 0.2% 0.5% 0.6% 0.5%
Efinancialnews 0.5% 0.5% 0.7% 0.2% 0.5%
Equitymaster 0.5% 0.5% 0.3% 0.7% 0.4%
Valueresearch 0.4% 0.4% 0.2% 0.5% 0.4%
Manoramaonline 0.4% 0.4% 0.2% 2% 0.4%
Reliancemoney 0.4% 0.2% 0.2% 0.0% 0.3%
Capitalmarket 0.2% 0.2% 0.4% 0.6% 0.2%
Karvey 0.2% 0.2% 0.2% 0.0% 0.2%
5Paisa 0.2% 0.2% 0.1% 0.0% 0.1%
Others 14% 14% 13% 11% 14%
141
Table 59: Preferred website for cinema
Sample Base 5,491 4,346 3,424 518 6,883
Yahoo 11% 11% 12% 12% 11%
Google 9% 8% 11% 10% 9%
Bollywood 5% 5% 5% 3% 5%
PVR Cinemas 6% 5% 4% 7% 5%
Indiafm 4% 5% 5% 4% 5%
Rediff 5% 4% 5% 4% 5%
Cinema 4% 3% 4% 5% 4%
Santabanta 3% 4% 4% 2% 3%
Movies 3% 3% 3% 3% 3%
Tamilcinemas 2% 2% 2% 0.7% 3%
Idlebrain 2% 3% 2% 0.7% 2%
Sify 2% 2% 2% 2% 2%
Indiaglitz 2% 2% 3% 1% 2%
Imdb 2% 2% 0.7% 3% 2%
Funcinemas 2% 2% 2% 4% 2%
Raaga 2% 1% 1% 0.3% 1%
Youtube 1% 1% 1% 0.7% 1%
Inox 1% 0.9% 0.8% 0.7% 1%
Zeecinemas 1% 1% 1% 0.5% 1%
Indiancinema 0.7% 1% 0.8% 0.5% 1%
Thecinema 1% 1% 1% 3% 1%
Adlabs 1% 1% 0.9% 2% 0.9%
MSN 0.6% 1% 0.5% 0.6% 0.9%
Satyamcinema 1% 0.9% 0.7% 1% 0.9%
Galatta 0.8% 0.6% 0.7% 1% 0.8%
Indya 0.7% 0.7% 0.7% 0.1% 0.8%
Cinemax 0.8% 0.8% 0.8% 1% 0.7%
Teluguone 0.6% 0.6% 0.6% 0.0% 0.7%
Andhravilas 0.7% 0.8% 0.6% 0.0% 0.7%
Filmfare 0.6% 0.5% 0.6% 0.4% 0.6%
Hollywood 0.5% 0.6% 0.4% 2% 0.5%
Musicindiaonline 0.6% 0.6% 0.6% 0.7% 0.5%
Cinesouth 0.3% 0.4% 0.3% 0.0% 0.5%
NDTV 0.4% 0.4% 0.2% 0.0% 0.4%
Smashits 0.4% 0.2% 0.4% 0.0% 0.4%
Timesofindia 0.5% 0.3% 0.4% 1% 0.4%
Starmovies 0.4% 0.5% 0.7% 0.3% 0.4%
Malayalamcinema 0.5% 0.5% 0.3% 1% 0.4%
Chitraloka 0.4% 0.4% 0.4% 0.6% 0.4%
Yashrajfilms 0.1% 0.3% 0.6% 0.0% 0.3%
Prasad2 0.3% 0.3% 0.3% 2% 0.3%
Funmala 0.2% 0.2% 0.3% 0.1% 0.3%
Sonypictures 0.2% 0.3% 0.1% 1% 0.2%
Glamsham 0.2% 0.3% 0.2% 0.4% 0.2%
Others 16% 17% 15% 13% 16%
142
Table 60: Preferred website for online share/stock trading
Sample Base 1,291 1,274 632 217 1,558
ICICI Direct 36% 37% 37% 37% 36%
Sherkhan 24% 21% 24% 26% 22%
Kotaksecurities 4% 4% 3% 4% 4%
Religare 3% 4% 3% 3% 4%
5Paisa 3% 3% 3% 4% 3%
BSE 3% 3% 1% 1% 3%
NSE 3% 2% 2% 0.2% 3%
Geojit 2% 3% 3% 6% 2%
hdfcsec 2% 2% 1% 3% 2%
Reliancemoney 1% 1% 2% 2% 1%
Karvy 0.6% 0.5% 0.5% 0.1% 0.5%
Angeltrade 0.4% 0.4% 0.2% 0.1% 0.5%
Others 11% 13% 12% 11% 13%
143
Table 61: Preferred website for games
Sample Base 5,723 4,711 3,634 521 7,383
Yahoo 19% 17% 18% 17% 18%
Zapak 17% 18% 18% 20% 17%
Google 9% 7% 11% 7% 9%
Games 7% 6% 6% 4% 7%
Miniclip 4% 5% 4% 6% 4%
Rediff 4% 3% 3% 2% 3%
Indiagames 3% 3% 3% 2% 3%
Contest2Win 4% 3% 3% 9% 3%
MSN 2% 2% 1% 2% 2%
Onlinegames 2% 1% 2% 0.9% 2%
Download 1% 2% 1% 1% 1%
Easports 1% 2% 2% 2% 1%
Games2win 0.5% 1% 1% 0.5% 1%
Cricinfo 1% 0.9% 0.8% 0.5% 1%
Bigfishgames 0.9% 1% 1% 0.1% 0.8%
Freeonlinegames 0.9% 0.6% 1% 0.2% 0.7%
Sify 0.8% 0.8% 0.8% 0.1% 0.7%
Cartoonnetwork 0.6% 0.5% 0.6% 0.0% 0.6%
Freegames 0.6% 0.5% 0.4% 0.5% 0.6%
Hungama 0.5% 0.6% 0.8% 0.4% 0.6%
Funmaza 0.5% 0.5% 0.6% 0.4% 0.5%
Realarcade 0.3% 0.5% 0.2% 0.0% 0.5%
Funtoosh 0.5% 0.1% 0.8% 0.0% 0.4%
Gamehouse 0.4% 0.6% 0.0% 3% 0.4%
Gamespot 0.4% 0.5% 0.3% 0.5% 0.4%
Sports 0.4% 0.3% 0.4% 0.2% 0.4%
Stickcricket 0.5% 0.3% 0.4% 0.1% 0.4%
Santabanta 0.4% 0.3% 0.2% 0.3% 0.4%
Gamesonline 0.4% 0.4% 0.5% 0.1% 0.4%
Playgames 0.3% 0.3% 0.2% 0.2% 0.3%
Gamesworld 0.3% 0.3% 0.3% 0.0% 0.3%
Gamezone 0.3% 0.3% 0.2% 0.4% 0.2%
Toondisneyindia 0.2% 0.2% 0.2% 0.0% 0.2%
Arcade 0.2% 0.3% 0.2% 0.4% 0.2%
Others 16% 18% 17% 18% 17%
144
Table 62: Preferred website for online shopping
Sample Base 5,909 4,678 3,542 623 7,261
Ebay 33% 38% 36% 46% 34%
Rediff 25% 23% 26% 23% 25%
Google 8% 6% 9% 6% 8%
Yahoo 7% 7% 6% 2% 7%
Futurebazaar 5% 6% 6% 2% 6%
Shopping 2% 2% 1% 0.6% 2%
Sify 2% 2% 2% 1% 2%
Indiaplaza 1% 1% 0.4% 2% 1%
Onlineshopping 1% 0.7% 1% 0.9% 1%
Amazon 1% 0.8% 0.8% 1% 0.9%
MSN 0.5% 0.8% 0.3% 0.5% 0.7%
Timesofindia 0.3% 0.3% 0.3% 0.3% 0.3%
Others 6% 6% 5% 5% 6%
145
Table 63: Preferred website for online news
Sample Base 6,817 5,352 4,113 663 8,509
Yahoo 13% 14% 15% 10% 14%
NDTV 12% 12% 10% 12% 12%
Rediff 10% 9% 9% 13% 10%
Google 9% 8% 9% 9% 9%
Aajtak 5% 5% 5% 3% 5%
BBC 4% 5% 5% 4% 5%
CNN 3% 4% 3% 4% 3%
MSN 3% 4% 3% 7% 3%
Ibnlive 3% 3% 2% 4% 3%
Thehindu 2% 2% 2% 1% 2%
Sify 1% 2% 2% 1% 2%
Eenadu 2% 1% 2% 1% 2%
Zeenews 2% 2% 2% 0.1% 2%
Jagran 1% 1% 1% 1% 1%
CNBC 1% 1% 1% 2% 1%
Dinamalar 1% 0.6% 0.7% 0.2% 0.9%
TV9 0.7% 0.9% 1% 0.1% 0.9%
Hindustantimes 0.7% 0.8% 0.6% 1% 0.7%
Starnews 0.7% 0.6% 0.7% 0.2% 0.7%
DD News 0.7% 0.6% 0.8% 0.5% 0.6%
Times 0.6% 0.6% 0.8% 0.3% 0.6%
Moneycontrol 0.5% 0.6% 0.2% 1% 0.5%
Economictimes 0.4% 0.4% 0.5% 0.2% 0.4%
Hinduonnet 0.3% 0.3% 0.2% 0.0% 0.3%
Esakal 0.3% 0.2% 0.3% 0.0% 0.3%
Midday 0.2% 0.3% 0.1% 0.3% 0.2%
Webduniya 0.1% 0.0% 0.1% 0.1% 0.1%
Others 9% 9% 9% 9% 9%
146
Table 64: Preferred website for friendship/dating
Sample Base 5,566 4,422 3,726 494 7,084
Orkut 32% 40% 37% 32% 36%
Yahoo 23% 22% 25% 28% 23%
Google 9% 6% 8% 8% 8%
Rediff 8% 6% 6% 8% 7%
Fropper 3% 3% 3% 3% 3%
Date 2% 2% 2% 2% 2%
Hi5 2% 2% 2% 2% 2%
Friendfinder 2% 2% 2% 2% 2%
Adultfriendfinder 2% 2% 1% 1% 2%
Friends 2% 1% 0.8% 0.7% 1%
MSN 0.8% 1% 0.5% 1% 1%
Tagged 0.7% 0.9% 0.7% 0.3% 1%
Friendship 1% 0.8% 0.4% 0.2% 0.9%
Sify 0.5% 0.4% 0.5% 0.0% 0.5%
Desimartini 0.4% 0.4% 0.4% 0.3% 0.5%
Batchmates 0.3% 0.4% 0.3% 0.4% 0.4%
Friendster 0.4% 0.3% 0.3% 0.0% 0.3%
Match 0.2% 0.1% 0.2% 0.0% 0.2%
Others 10% 9% 8% 8% 9%
147
Table 65: Preferred website for music
Sample Base 6,264 5,240 4,022 578 8,142
Raaga 22% 22% 23% 16% 22%
Yahoo 10% 9% 10% 10% 10%
Google 8% 5% 7% 5% 7%
Cooltoad 5% 6% 5% 7% 5%
Musicindiaonline 5% 5% 4% 4% 4%
Music 5% 3% 4% 5% 4%
Mp3 3% 3% 3% 3% 3%
Rediff 3% 2% 3% 3% 3%
Youtube 2% 2% 2% 2% 2%
Tamilsongs 2% 2% 2% 2% 2%
Papuyaar 1% 2% 1% 3% 2%
Smashits 2% 2% 2% 2% 2%
Songs 1% 2% 1% 3% 1%
Apniisp 0.9% 1% 1% 0.0% 1%
Mtv 1% 1% 2% 1% 1%
Livewire 0.7% 2% 1% 1% 1%
Dishant 1% 1% 0.9% 1% 1%
Pz10 0.9% 1% 0.9% 0.1% 1%
Bollywoodmusic 0.9% 0.6% 1% 0.3% 0.9%
Indiafm 1% 0.7% 1% 2% 0.9%
Sify 0.8% 0.8% 1% 0.8% 0.9%
Emusic 1% 1% 2% 7% 0.9%
Andhravilas 0.8% 1% 1% 0.3% 0.9%
Bollyexpress 0.5% 0.8% 0.9% 1% 0.8%
123music 0.7% 0.9% 0.9% 0.3% 0.8%
Bollyfm 0.8% 0.9% 0.5% 0.7% 0.7%
Musiconline 0.8% 0.7% 0.5% 1% 0.7%
Okesite 0.7% 0.8% 0.5% 0.1% 0.7%
Funmaza 0.5% 0.9% 0.6% 0.9% 0.7%
Indianmusic 0.6% 0.4% 0.7% 0.4% 0.5%
MSN 0.5% 0.5% 0.3% 0.7% 0.5%
Realplayer 0.6% 0.6% 0.6% 1% 0.5%
Downloads 0.5% 0.6% 0.4% 0.7% 0.5%
Mag4U 0.5% 0.5% 0.6% 1% 0.4%
Timesmusic 0.4% 0.3% 0.3% 0.2% 0.4%
Itunes 0.4% 0.5% 0.3% 1% 0.4%
Telgusongs 0.3% 0.3% 0.4% 0.3% 0.3%
Tamilmp3world 0.3% 0.3% 0.2% 0.2% 0.3%
Radiomirchi 0.3% 0.2% 0.3% 0.4% 0.3%
Musicworld 0.4% 0.3% 0.2% 0.3% 0.3%
Musicmazaa 0.4% 0.3% 0.3% 0.0% 0.3%
Desimusic 0.2% 0.3% 0.2% 0.4% 0.3%
Sonymusic 0.2% 0.2% 0.3% 0.1% 0.2%
Desiweb 0.1% 0.1% 0.1% 0.0% 0.1%
Others 13% 13% 12% 11% 13%
148
Table 66: Preferred info search engine - local language
Sample Base 3,142 2,430 1,993 323 3,853
Google 73% 74% 78% 72% 74%
Guruji 2% 1% 1% 2% 2%
Webduniya 1% 1% 1% 2% 1%
Kerala 2% 2% 0.3% 4% 1%
Khoj 1% 2% 2% 2% 1%
Eenadu 1% 1% 0.8% 0.7% 1%
Webulagam 0.9% 0.7% 0.6% 0.6% 0.8%
MSN 0.3% 0.9% 0.2% 0.6% 0.8%
Chennaionline 0.7% 0.8% 0.1% 0.7% 0.6%
Jagran 0.6% 0.3% 0.5% 0.0% 0.5%
Others 15% 15% 15% 16% 15%
Table 67: Preferred website for real estate
Sample Base 4,264 3,181 2,551 432 5,129
Google 17% 16% 19% 13% 17%
Magicbricks 15% 16% 14% 20% 14%
Yahoo 13% 13% 15% 15% 14%
99acres 10% 12% 9% 13% 10%
Realestates 9% 9% 10% 8% 10%
Rediff 7% 6% 6% 5% 7%
Indiaproperty 6% 6% 5% 7% 5%
Property 4% 3% 4% 4% 3%
Sify 1% 1% 1% 0.2% 1%
Sulekha 1% 1% 0.7% 1% 1%
MSN 0.6% 0.4% 0.4% 0.8% 0.5%
Manoramaonline 0.5% 0.6% 0.2% 3% 0.5%
Realtor 0.4% 0.3% 0.6% 0.1% 0.4%
Indiabulls 0.5% 0.2% 0.5% 0.0% 0.4%
Chennaionline 0.5% 0.5% 0.6% 2% 0.4%
NDTV 0.3% 0.3% 0.3% 0.1% 0.3%
Keralarealestate 0.3% 0.2% 0.1% 0.0% 0.3%
Others 13% 13% 12% 7% 12%
149
Table 68: Preferred info search engine - English
Sample Base 6,227 5,136 3,872 645 7,874
Google 75% 77% 77% 79% 75%
Yahoo 9% 9% 10% 12% 10%
English 3% 2% 3% 2% 3%
Rediff 3% 2% 2% 1% 2%
Wikipedia 1% 2% 2% 1% 1%
Dictionary 1% 1% 0.7% 1% 1%
MSN 0.9% 1% 0.6% 0.4% 1%
Indiatimes 0.5% 0.3% 0.5% 0.2% 0.5%
BBC 0.5% 0.5% 0.2% 0.0% 0.5%
Sify 0.3% 0.3% 0.2% 0.0% 0.4%
Timesofindia 0.3% 0.2% 0.4% 0.2% 0.3%
Altavista 0.3% 0.4% 0.4% 0.1% 0.3%
Others 5% 5% 4% 4% 5%
Table 69: Preferred website for instant messaging
Sample Base 6,664 5,602 4,298 646 8,632
Yahoo 60% 65% 65% 64% 63%
Google Talk 15% 13% 14% 14% 14%
Rediffbol 11% 8% 11% 6% 10%
MSN 6% 6% 4% 10% 5%
Orkut 2% 3% 2% 0.6% 3%
Meebo 2% 1% 1% 3% 1%
Skype 0.7% 0.7% 0.3% 1% 0.6%
Indiatimes 0.5% 0.4% 0.4% 0.1% 0.4%
AIM 0.4% 0.3% 0.3% 0.7% 0.3%
Others 3% 3% 2% 2% 3%
150
Table 70: Preferred website for social networking/communities
Sample Base 4,131 3,531 2,677 477 5,227
Orkut 63% 65% 66% 58% 64%
Yahoo 16% 15% 16% 20% 16%
MSN 1% 1% 0.7% 1% 1%
Friends 1% 1% 0.7% 0.0% 1%
Communities 1% 0.7% 1% 1% 1%
Hi5 0.9% 1% 1% 3% 0.9%
Myspace 0.3% 0.4% 0.7% 0.0% 0.6%
Tagged 0.4% 0.4% 0.2% 1% 0.4%
Fropper 0.4% 0.4% 0.1% 0.4% 0.4%
Bharatstudent 0.3% 0.4% 0.4% 0.4% 0.4%
Ryze 0.3% 0.3% 0.1% 0.7% 0.3%
Linkedin 0.4% 0.3% 0.1% 1% 0.3%
Others 15% 13% 13% 13% 14%
151
Table 71: Preferred website for astrology
Sample Base 5,120 3,908 3,140 466 6,357
Yahoo 21% 23% 22% 22% 22%
Astrology 18% 18% 18% 16% 19%
Google 11% 10% 12% 9% 11%
Rediff 10% 8% 10% 10% 9%
Indiatimes astrospeak 8% 9% 7% 9% 8%
Sarafreder 3% 3% 3% 0.6% 3%
Sify 2% 2% 3% 4% 3%
MSN 2% 3% 2% 4% 3%
Horoscope 2% 2% 2% 1% 2%
Astrolife 2% 2% 2% 2% 2%
Ivillage 0.8% 1% 0.8% 1% 0.8%
Indianastrology 1% 1% 0.6% 2% 0.8%
Astroyogi 0.8% 0.8% 0.9% 0.9% 0.8%
Astrogyan 0.8% 1% 1% 2% 0.8%
Santabanta 0.7% 0.7% 0.8% 0.4% 0.7%
Webduniya 0.6% 0.5% 0.6% 0.4% 0.6%
Timesofindia 0.7% 0.5% 0.6% 0.6% 0.6%
Bejandaruwalla 0.5% 0.8% 0.5% 0.2% 0.6%
Astrocenter 0.7% 0.6% 0.3% 0.2% 0.6%
Paramdhaam 0.6% 0.7% 0.1% 1% 0.5%
Indya 0.4% 0.5% 0.5% 0.0% 0.5%
Astroindia 0.4% 0.7% 0.7% 0.4% 0.5%
Webulagam 0.5% 0.4% 0.2% 0.4% 0.4%
Manoramaonline 0.5% 0.5% 0.1% 3% 0.4%
Astrologyzone 0.5% 0.3% 0.3% 0.7% 0.4%
Tarot 0.3% 0.4% 0.3% 0.3% 0.3%
Ganeshaspeaks 0.4% 0.2% 0.2% 0.1% 0.3%
Cyberastro 0.4% 0.5% 0.3% 0.1% 0.3%
Astroworld 0.3% 0.2% 0.4% 0.0% 0.3%
Kundli 0.3% 0.2% 0.2% 0.1% 0.2%
Jagran 0.2% 0.1% 0.2% 0.1% 0.2%
Others 9% 9% 10% 9% 9%
152
Table 72: Preferred website for online learning/education
Sample Base 5,230 4,107 3,336 473 6,571
Google 33% 33% 36% 30% 34%
Yahoo 10% 10% 9% 15% 10%
Wikipedia 6% 7% 6% 10% 6%
Rediff 5% 3% 4% 5% 4%
Education 3% 3% 3% 3% 3%
W3schools 2% 1% 1% 2% 2%
IGNOU 2% 2% 1% 1% 1%
Onlinelearning 1% 0.7% 2% 0.7% 1%
Ebizel 1% 1% 1% 0.5% 1%
MSN 0.8% 1% 0.6% 0.5% 1%
CBSE 1% 2% 0.4% 0.6% 1%
ICFAI 0.9% 1% 0.8% 0.5% 1%
Microsoft 1% 0.7% 1% 1% 0.9%
Onlineeducation 0.6% 0.3% 1% 0.1% 0.8%
Annauniversity 1% 0.3% 1% 0.0% 0.8%
Howstuffworks 0.6% 0.7% 0.4% 0.1% 0.6%
Pubmed 0.6% 0.5% 0.5% 0.4% 0.5%
Learning 0.4% 0.6% 0.1% 0.1% 0.5%
ICAI 0.5% 0.4% 0.7% 0.3% 0.5%
Goiit 0.2% 0.8% 0.3% 0.1% 0.5%
Freshersworld 0.6% 0.6% 0.5% 0.1% 0.5%
Dewsoftoverseas 0.4% 0.5% 0.6% 0.1% 0.5%
BBC 0.5% 0.5% 0.4% 1% 0.5%
Symbiosis 0.4% 0.5% 0.3% 0.7% 0.4%
Gurukul 0.5% 0.3% 0.5% 0.0% 0.4%
Britishcouncil 0.3% 0.5% 0.3% 0.5% 0.4%
Answers 0.4% 0.5% 0.5% 0.7% 0.4%
Worldwidelearn 0.2% 0.3% 0.3% 0.2% 0.3%
NCERT 0.3% 0.2% 0.3% 0.2% 0.3%
Mit.edu 0.1% 0.2% 0.2% 0.7% 0.2%
English 0.3% 0.2% 0.2% 0.7% 0.2%
Others 24% 25% 24% 23% 24%
153
Table 73: Preferred blog sites
Sample Base 1,496 1,207 907 173 1,853
Google 22% 20% 21% 18% 21%
Yahoo 19% 17% 18% 10% 18%
Blogger 11% 13% 9% 11% 11%
Blogspot 10% 12% 11% 19% 11%
Rediff 12% 8% 11% 7% 10%
Ibibo 9% 11% 10% 7% 10%
Tagged 3% 3% 4% 17% 2%
Debonairblog 2% 3% 3% 2% 2%
Hi5 2% 1% 3% 1% 2%
Indiatimes 2% 2% 0.9% 2% 2%
Youtube 2% 2% 0.7% 0.5% 2%
Mylot 1% 2% 2% 1% 1%
MSN 1% 1% 1% 0.9% 1%
Mouthshut 1% 0.6% 0.5% 0.5% 1%
Sulekha 0.7% 0.8% 0.7% 2% 0.7%
Myspace 0.6% 0.9% 0.6% 0.0% 0.7%
TimesofIndia 0.5% 0.1% 0.4% 0.1% 0.4%
Fropper 0.4% 0.4% 0.3% 0.1% 0.3%
Monster 0.3% 0.1% 0.2% 0.0% 0.2%
Others 2% 2% 3% 0.8% 2%
154
Table 74: Other language preferred for local language content
Sample Base 1,158 786 671 92 1,388
Tamil 18% 20% 18% 22% 19%
Hindi 20% 18% 18% 20% 19%
Malayalam 14% 18% 17% 10% 15%
Telugu 13% 11% 13% 12% 13%
Marathi 12% 10% 12% 11% 12%
Kannada 7% 6% 7% 9% 6%
Bengali 6% 8% 5% 6% 6%
Gujarati 3% 3% 3% 5% 3%
Oriya 2% 1% 1% 1% 1%
Konkani 0.9% 0.3% 2% 0.0% 0.8%
Urdu 0.5% 0.6% 1% 0.9% 0.7%
Punjabi 0.3% 0.7% 0.6% 0.0% 0.5%
Assamese 0.2% 0.1% 0.2% 0.0% 0.1%
Awadhi 0.0% 0.2% 0.0% 0.0% 0.1%
Bhojpuri 0.2% 0.2% 0.0% 0.0% 0.1%
Bodo 0.1% 0.2% 0.0% 0.0% 0.1%
Kanauji 0.1% 0.1% 0.1% 0.0% 0.1%
Maithili 0.2% 0.1% 0.2% 0.0% 0.1%
Manipuri 0.1% 0.0% 0.2% 0.0% 0.1%
Sanskrit 0.1% 0.1% 0.0% 0.0% 0.1%
Tulu 0.0% 0.2% 0.0% 0.0% 0.1%
Bundeli 0.0% 0.0% 0.0% 0.0% 0.0%
Haryanvi 0.1% 0.1% 0.1% 0.7% 0.0%
Kashmiri 0.1% 0.0% 0.0% 0.0% 0.0%
Marwari 0.0% 0.1% 0.1% 0.0% 0.0%
Santhali 0.0% 0.0% 0.1% 0.0% 0.0%
Others 2% 2% 2% 0.8% 2%
155
Table 75: Preferred website for checking local language content
Sample Base 1,158 786 671 92 1,388
Google 11% 10% 13% 6% 12%
Yahoo 7% 8% 8% 3% 8%
Malayalamanorama 7% 8% 7% 5% 7%
Eeandu 8% 6% 6% 10% 7%
Thinamalar 4% 6% 4% 2% 5%
Webduniya 4% 4% 4% 6% 4%
Marathiworld 4% 4% 5% 3% 4%
Webulagam 3% 4% 2% 2% 4%
Tamilcinema 4% 3% 2% 4% 4%
Keralakaumudi 3% 4% 2% 0.0% 3%
Jagran 3% 4% 2% 7% 3%
Esakal 3% 2% 3% 2% 3%
Rediff 3% 2% 2% 0.7% 3%
Kannadaaudio 2% 1% 0.9% 2% 2%
Anandabazaar 2% 2% 1% 4% 2%
Dainikjagran 2% 1% 2% 3% 2%
Banglalive 1% 2% 1% 0.3% 2%
Matrubhumi 1% 2% 0.6% 0.0% 1%
Kumudam 2% 0.7% 2% 5% 1%
Gujratsamachar 1% 1% 1% 3% 1%
Amarujala 1% 0.3% 1% 0.3% 0.9%
bbchindi 0.7% 0.7% 0.9% 0.1% 0.7%
Deepika 0.9% 0.6% 1% 3% 0.7%
Sakal 0.7% 0.7% 1% 1% 0.7%
Vaartha 0.3% 1% 0.2% 0.0% 0.7%
Dailythanthi 0.5% 0.7% 0.3% 0.1% 0.6%
Dinakaran 0.6% 0.8% 0.9% 4% 0.6%
Thatskannada 0.7% 0.8% 1% 3% 0.6%
Epatra 0.6% 0.6% 0.4% 4% 0.5%
Bhaskar 0.5% 0.5% 0.8% 3% 0.5%
Maharashtratimes 0.4% 0.5% 0.2% 0.5% 0.3%
Others 19% 18% 22% 13% 19%
156
Table 76: Most preferred TV channel
Sample Base 9,642 7,796 5,988 834 12,631
Star Plus 13% 13% 11% 7% 13%
Discovery 7% 8% 8% 9% 7%
NDTV 5% 5% 4% 6% 5%
Aajtak 5% 4% 4% 4% 5%
Sun TV 5% 4% 4% 5% 5%
HBO 4% 5% 5% 5% 4%
Sony 4% 4% 4% 3% 4%
Star Movies 4% 3% 5% 5% 3%
Zee TV 3% 3% 3% 0.9% 3%
M TV 3% 3% 4% 3% 3%
Ten Sports 3% 3% 4% 2% 3%
Star One 3% 3% 2% 3% 3%
ESPN 3% 2% 3% 1% 3%
CNBC 3% 3% 2% 8% 2%
National Geographic 2% 2% 2% 4% 2%
DD 1 2% 2% 2% 0.8% 2%
CNN IBN 2% 2% 2% 3% 2%
Star World 1% 2% 1% 5% 2%
TV 9 2% 1% 2% 1% 2%
Asianet 1% 1% 2% 1% 1%
E TV 2% 0.8% 1% 1% 1%
Cartoon Network 0.9% 0.9% 1% 0.6% 1%
AXN 1% 1% 1% 0.5% 1%
Sab TV 1% 1% 1% 1% 1%
Star News 1% 0.9% 0.8% 1% 1%
Gemini 1% 0.5% 0.8% 0.3% 0.9%
Pogo 0.8% 0.8% 0.9% 1% 0.9%
Travel & Living 0.6% 1% 0.6% 2% 0.9%
Zoom 0.6% 0.9% 0.9% 0.0% 0.9%
BBC 0.8% 0.9% 1% 1% 0.8%
Star Sports 0.8% 0.7% 0.8% 0.5% 0.8%
Sun Music 0.9% 0.5% 0.5% 0.1% 0.8%
Animal Planet 0.6% 0.6% 0.8% 0.6% 0.7%
Vijaya TV 0.8% 0.4% 0.9% 0.4% 0.7%
Disney Channel 0.4% 0.7% 0.6% 0.6% 0.6%
Surya TV 0.7% 0.2% 0.9% 0.3% 0.6%
F TV 0.5% 0.5% 0.7% 1% 0.5%
History Channel 0.5% 0.7% 0.4% 1% 0.5%
Set Max 0.5% 0.4% 0.6% 0.1% 0.5%
Zee Cinema 0.6% 0.3% 0.4% 0.7% 0.5%
NDTV Profit 0.5% 0.6% 0.4% 0.7% 0.5%
Any Music Channel 0.3% 0.4% 0.5% 0.5% 0.4%
Any News Channel 0.5% 0.4% 0.3% 0.1% 0.4%
Any Sports Channel 0.5% 0.4% 0.4% 0.7% 0.4%
Etv Kannada 0.4% 0.4% 0.3% 0.0% 0.4%
India TV 0.5% 0.4% 0.3% 0.4% 0.4%
157
Sahara One 0.3% 0.4% 0.2% 0.1% 0.4%
SS Music 0.3% 0.4% 0.3% 0.0% 0.4%
Vh1 0.3% 0.4% 0.4% 0.0% 0.4%
Zee News 0.4% 0.4% 0.3% 0.2% 0.4%
Dd News 0.4% 0.3% 0.1% 0.5% 0.3%
Kairali TV 0.4% 0.4% 0.1% 0.3% 0.3%
Maa TV 0.1% 0.4% 0.2% 0.0% 0.3%
Udaya TV 0.4% 0.2% 0.3% 0.0% 0.3%
V Channel 0.3% 0.3% 0.3% 0.1% 0.3%
Zee Marathi 0.3% 0.2% 0.2% 0.1% 0.3%
Zee Music 0.2% 0.3% 0.5% 0.0% 0.3%
NDTV24*7 0.3% 0.4% 0.4% 0.6% 0.3%
Times Now 0.3% 0.4% 0.3% 0.6% 0.3%
Aawaz 0.2% 0.3% 0.1% 0.0% 0.2%
Animax 0.3% 0.3% 0.2% 0.3% 0.2%
ETC 0.2% 0.2% 0.2% 0.0% 0.2%
Headlines Today 0.2% 0.2% 0.3% 0.2% 0.2%
Star Gold 0.3% 0.2% 0.3% 0.0% 0.2%
MH1 0.2% 0.1% 0.1% 0.0% 0.2%
Jetix 0.1% 0.2% 0.2% 0.2% 0.2%
Ibnlive 0.3% 0.2% 0.1% 0.5% 0.2%
Alfa Marathi 0.1% 0.0% 0.1% 0.0% 0.1%
Any Movie Channel 0.1% 0.1% 0.1% 0.0% 0.1%
B4U 0.0% 0.1% 0.1% 0.0% 0.1%
Etv Bangla 0.1% 0.1% 0.1% 0.0% 0.1%
Etv Marathi 0.1% 0.1% 0.1% 0.3% 0.1%
God 0.1% 0.1% 0.1% 0.0% 0.1%
Jaya TV 0.1% 0.1% 0.1% 0.3% 0.1%
Star Anand 0.1% 0.2% 0.1% 0.0% 0.1%
Teja TV 0.1% 0.0% 0.1% 0.0% 0.1%
Zee Business 0.1% 0.1% 0.1% 0.0% 0.1%
Zee Café 0.1% 0.1% 0.1% 0.0% 0.1%
Star Utsav 0.1% 0.1% 0.1% 0.2% 0.1%
Hungama TV 0.1% 0.1% 0.2% 0.0% 0.1%
India Vision 0.2% 0.2% 0.1% 2% 0.1%
Hall Mark 0.0% 0.0% 0.1% 0.0% 0.1%
Local 0.1% 0.1% 0.1% 0.0% 0.1%
Kiran TV 0.1% 0.1% 0.1% 0.1% 0.1%
Aditya 0.0% 0.0% 0.0% 0.0% 0.0%
Astha 0.0% 0.1% 0.0% 0.0% 0.0%
K TV 0.0% 0.0% 0.0% 0.0% 0.0%
Raj TV 0.0% 0.1% 0.0% 0.0% 0.0%
Sahara TV 0.0% 0.0% 0.0% 0.0% 0.0%
Sanskar 0.0% 0.0% 0.0% 0.0% 0.0%
Zee English 0.0% 0.0% 0.0% 0.0% 0.0%
Zee Studio 0.0% 0.0% 0.0% 0.0% 0.0%
All Telugu 0.0% 0.0% 0.0% 0.0% 0.0%
Nick 0.0% 0.0% 0.0% 0.0% 0.0%
158
Sahara Samay 0.0% 0.0% 0.0% 0.0% 0.0%
Smile TV 0.0% 0.0% 0.0% 0.0% 0.0%
Zee Bangla 0.0% 0.0% 0.0% 0.0% 0.0%
Akasha Bangla 0.0% 0.0% 0.0% 0.0% 0.0%
Peace TV 0.0% 0.0% 0.0% 0.1% 0.0%
Zee Primier 0.0% 0.0% 0.0% 0.0% 0.0%
Set Pix 0.0% 0.0% 0.0% 0.0% 0.0%
Win Cable 0.0% 0.0% 0.0% 0.0% 0.0%
Others 1% 1% 0.9% 1% 1%
159
Table 77: Most preferred newspaper
Sample Base 9,717 7,906 6,087 849 12,762
The Times of India 35% 36% 37% 43% 35%
The Hindu 17% 20% 17% 16% 18%
The Hindustan Times 6% 6% 6% 6% 6%
Deccan Chronicle 4% 4% 5% 4% 4%
Eenadu 3% 2% 2% 1% 3%
Indian Express 3% 3% 3% 3% 3%
The Telegraph 2% 3% 2% 3% 3%
Dainik Bhaskar 2% 2% 2% 0.6% 2%
The Economic Times 2% 2% 2% 6% 2%
Dainik Jagran 2% 2% 1% 1% 2%
Malyalam Manorama 2% 2% 2% 3% 2%
The Tribune 2% 2% 1% 0.7% 2%
Deccan Herald 1% 2% 1% 0.6% 1%
DNA 1% 1% 1% 2% 1%
Gujrat Samachar 1% 1% 0.8% 0.8% 1%
Mid Day 1% 1% 1% 0.8% 1%
Dinamalar 1% 0.8% 1% 0.4% 1%
Vijay Karnataka 1% 0.8% 2% 0.7% 1%
Mumbai Mirror 0.8% 0.9% 1% 0.9% 0.9%
Anand Bazar Patrika 0.8% 0.9% 0.8% 0.5% 0.8%
Daily Thanthi 0.7% 0.4% 0.6% 0.6% 0.6%
Lokmat 0.7% 0.2% 0.8% 0.7% 0.6%
Mathrubhumi 0.5% 0.6% 0.6% 0.8% 0.6%
Sakal 0.6% 0.4% 0.9% 0.6% 0.6%
Amar Ujala 0.5% 0.5% 0.4% 0.2% 0.5%
Divya Bhaskar 0.6% 0.6% 0.8% 0.5% 0.5%
Rajasthan Patrika 0.5% 0.4% 0.4% 0.4% 0.5%
Dinakaran 0.4% 0.3% 0.3% 0.3% 0.4%
Loksatta 0.5% 0.3% 0.3% 0.2% 0.4%
Sandesh 0.4% 0.3% 0.2% 0.1% 0.4%
Nav Hindi Times 0.2% 0.5% 0.4% 0.3% 0.4%
Business Line 0.3% 0.4% 0.2% 0.0% 0.3%
Nav Bharat Times 0.2% 0.2% 0.3% 0.2% 0.3%
Prajavani 0.3% 0.2% 0.2% 0.0% 0.3%
Punjab Kesari 0.3% 0.2% 0.3% 0.3% 0.3%
Vijaya Times 0.3% 0.1% 0.2% 0.2% 0.3%
Hitvada 0.2% 0.1% 0.3% 0.1% 0.2%
Maharashtra Times 0.2% 0.1% 0.2% 0.2% 0.2%
The Statesman 0.2% 0.2% 0.2% 0.2% 0.2%
Nai Dunia 0.2% 0.2% 0.2% 0.0% 0.2%
Kerala Kaumudi 0.3% 0.3% 0.0% 0.0% 0.2%
Andhra Jyoti 0.1% 0.0% 0.1% 0.0% 0.1%
Business Standard 0.2% 0.2% 0.1% 0.6% 0.1%
Dharitri 0.1% 0.1% 0.0% 0.0% 0.1%
Dinamani 0.1% 0.1% 0.0% 0.0% 0.1%
Gulf News 0.2% 0.2% 0.3% 0.0% 0.1%
160
Mumbai Samachar 0.1% 0.1% 0.1% 0.0% 0.1%
Prabhat Khabar 0.1% 0.1% 0.0% 0.0% 0.1%
Saamna 0.0% 0.1% 0.0% 0.0% 0.1%
Samaj 0.1% 0.1% 0.1% 0.0% 0.1%
Sambad 0.1% 0.1% 0.1% 0.0% 0.1%
Vartha 0.2% 0.1% 0.1% 0.0% 0.1%
Kannada praba 0.1% 0.0% 0.1% 0.0% 0.1%
Udayavani 0.1% 0.0% 0.1% 0.0% 0.1%
Pratidin (Local) 0.0% 0.1% 0.0% 0.0% 0.1%
Bangalore Times 0.1% 0.0% 0.1% 0.0% 0.1%
Asian Age 0.0% 0.0% 0.0% 0.3% 0.0%
Employment News 0.0% 0.0% 0.0% 0.0% 0.0%
Financial Express 0.0% 0.0% 0.0% 0.0% 0.0%
Free Press Journal 0.0% 0.0% 0.0% 0.0% 0.0%
Jansatta 0.0% 0.0% 0.0% 0.0% 0.0%
Madhyamum 0.0% 0.0% 0.0% 0.0% 0.0%
Pudhari 0.0% 0.0% 0.0% 0.0% 0.0%
Rashtriya Sahara 0.0% 0.0% 0.0% 0.0% 0.0%
Sanmarg 0.0% 0.0% 0.0% 0.0% 0.0%
Siasat 0.0% 0.0% 0.0% 0.0% 0.0%
The Pioneer 0.0% 0.0% 0.0% 0.1% 0.0%
Vartaman 0.0% 0.0% 0.0% 0.0% 0.0%
Tarun Bharat (Marathi) 0.0% 0.0% 0.0% 0.0% 0.0%
india Today 0.0% 0.0% 0.0% 0.0% 0.0%
Janshakti 0.0% 0.1% 0.1% 0.2% 0.0%
Aaj Kal 0.0% 0.1% 0.0% 0.0% 0.0%
Inquilab 0.0% 0.0% 0.0% 0.0% 0.0%
Greater Kashmir 0.0% 0.0% 0.0% 0.0% 0.0%
Sambad 0.0% 0.0% 0.0% 0.0% 0.0%
Mint 0.0% 0.0% 0.0% 0.0% 0.0%
Others 0.8% 0.8% 0.8% 0.2% 0.8%
161
Table 78: Most preferred magazine
Sample Base 8,128 6,612 5,047 752 10,515
India Today 24% 23% 23% 23% 23%
Reader's Digest 6% 7% 7% 10% 7%
The Week 5% 5% 6% 7% 5%
Sports Star 4% 4% 4% 2% 4%
Femina 3% 4% 3% 1% 4%
Outlook 4% 4% 3% 6% 4%
Digit 3% 4% 4% 3% 3%
Film Fare 3% 3% 3% 0.9% 3%
Women's Era 2% 2% 2% 2% 2%
Business World 3% 3% 3% 5% 2%
Business Today 2% 2% 2% 3% 2%
Star Dust 2% 1% 2% 0.8% 2%
Autocar India 2% 2% 2% 2% 2%
Chip 2% 2% 2% 3% 2%
Swathi 2% 0.9% 2% 0.1% 2%
Ananda Vikatan 1% 1% 0.9% 0.6% 1%
Electronics For You 1% 0.9% 1% 1% 1%
Vanita 1% 0.9% 0.8% 0.3% 1%
Competition Success Review 0.7% 1% 1% 0.4% 1%
Kumudham 1% 0.8% 1% 0.2% 1%
Grihshobha 0.9% 0.5% 0.5% 0.1% 0.9%
Cosmopolitan 0.7% 0.9% 0.7% 0.4% 0.8%
India Times 0.9% 0.9% 1% 0.5% 0.8%
Business India 0.7% 0.8% 1% 1% 0.7%
Chitralekha 0.8% 0.7% 0.5% 0.1% 0.7%
Computers Today 0.6% 0.7% 0.7% 0.9% 0.7%
Fortune India 0.8% 0.7% 0.5% 0.6% 0.7%
Wisdom 0.8% 0.8% 0.4% 0.0% 0.7%
Cricket Samrat 0.5% 0.6% 1% 0.0% 0.6%
National Geographic 0.6% 0.5% 0.5% 0.9% 0.6%
Overdrive 0.5% 0.8% 0.5% 1% 0.6%
PC Quest 0.7% 0.7% 0.7% 0.9% 0.6%
Science Reporter 0.5% 0.5% 0.9% 1% 0.6%
Time 0.8% 0.6% 0.9% 3% 0.6%
Business & Economy 0.6% 0.6% 0.4% 0.5% 0.5%
Health 0.4% 0.6% 0.7% 0.3% 0.5%
Meri Saheli 0.4% 0.5% 0.3% 0.2% 0.5%
Today 0.5% 0.4% 0.4% 0.3% 0.5%
Outlook Money 0.4% 0.4% 0.3% 1% 0.4%
Brunch 0.3% 0.3% 0.4% 0.5% 0.3%
Business Week 0.4% 0.4% 0.2% 1% 0.3%
Dalal Street 0.4% 0.4% 0.3% 0.4% 0.3%
Gladrags 0.3% 0.2% 0.4% 0.2% 0.3%
Good House Keeping 0.2% 0.4% 0.1% 0.3% 0.3%
Inside Outside 0.3% 0.3% 0.3% 0.3% 0.3%
Playboy 0.3% 0.3% 0.3% 0.0% 0.3%
162
Safari 0.2% 0.3% 0.3% 0.1% 0.3%
Sananda 0.2% 0.2% 0.3% 0.3% 0.3%
Sudha 0.4% 0.3% 0.3% 0.3% 0.3%
PC World 0.3% 0.4% 0.3% 0.4% 0.3%
Abhiyan 0.2% 0.0% 0.1% 0.0% 0.2%
Aha Zindagi 0.2% 0.2% 0.3% 0.1% 0.2%
Anandamela 0.1% 0.2% 0.1% 0.0% 0.2%
Aval Vikatan 0.2% 0.2% 0.0% 0.0% 0.2%
Capital Market 0.2% 0.3% 0.1% 0.1% 0.2%
Chronicle 0.1% 0.2% 0.2% 0.0% 0.2%
Cineblitz 0.2% 0.2% 0.2% 0.0% 0.2%
Data Quest 0.2% 0.2% 0.1% 0.2% 0.2%
Debonair 0.3% 0.2% 0.3% 0.3% 0.2%
Desh 0.3% 0.3% 0.2% 0.2% 0.2%
Junior Vikatan 0.2% 0.0% 0.2% 0.0% 0.2%
Linux For You 0.2% 0.1% 0.2% 0.1% 0.2%
Manorama 0.3% 0.2% 0.3% 0.0% 0.2%
Maxim 0.2% 0.2% 0.2% 0.5% 0.2%
Sarita 0.2% 0.1% 0.1% 0.0% 0.2%
Taranga 0.1% 0.2% 0.0% 0.0% 0.2%
The Economist 0.2% 0.2% 0.2% 0.6% 0.2%
Graphiti 0.1% 0.1% 0.3% 0.0% 0.2%
Auto India 0.1% 0.1% 0.1% 0.1% 0.1%
Better Photography 0.1% 0.1% 0.1% 0.0% 0.1%
Buzz 0.1% 0.1% 0.1% 0.0% 0.1%
Champak 0.1% 0.2% 0.0% 0.0% 0.1%
Deccan Chronicle 0.1% 0.1% 0.2% 0.0% 0.1%
Elle 0.0% 0.1% 0.1% 0.3% 0.1%
Frontline 0.1% 0.1% 0.1% 0.0% 0.1%
Lokprabha 0.1% 0.1% 0.0% 0.0% 0.1%
Saptahik Sakal 0.0% 0.1% 0.0% 0.0% 0.1%
Saras Salil 0.1% 0.0% 0.1% 0.0% 0.1%
Savvy 0.1% 0.1% 0.0% 0.0% 0.1%
Society 0.2% 0.1% 0.2% 0.5% 0.1%
Top Gear 0.1% 0.1% 0.1% 0.0% 0.1%
Living Digital 0.1% 0.1% 0.1% 0.2% 0.1%
Saptahik Bartaman 0.1% 0.0% 0.1% 0.0% 0.1%
Money life 0.1% 0.1% 0.1% 0.3% 0.1%
Animation Reporter 0.2% 0.1% 0.3% 0.0% 0.1%
Nirogadhaam 0.1% 0.0% 0.0% 0.1% 0.1%
Chandamama 0.1% 0.1% 0.1% 0.0% 0.1%
Andra Jyoti 0.1% 0.1% 0.1% 0.3% 0.1%
Automobiles 0.1% 0.1% 0.0% 0.2% 0.1%
Bikes 0.2% 0.1% 0.1% 0.3% 0.1%
Business Standard 0.1% 0.1% 0.1% 0.0% 0.1%
Anandalok 0.0% 0.0% 0.1% 0.0% 0.0%
Business Times 0.0% 0.0% 0.0% 0.0% 0.0%
Developer IQ 0.1% 0.1% 0.0% 0.5% 0.0%
163
Grihlakshmi 0.0% 0.1% 0.0% 0.0% 0.0%
Kadambini 0.1% 0.1% 0.0% 0.0% 0.0%
Mathrubhumi 0.0% 0.1% 0.0% 0.0% 0.0%
Outlook Traveller 0.0% 0.0% 0.0% 0.0% 0.0%
Pratiyogita Darpan 0.0% 0.0% 0.0% 0.0% 0.0%
Saheli 0.0% 0.0% 0.0% 0.0% 0.0%
Sakhi 0.1% 0.0% 0.1% 0.0% 0.0%
Mans World 0.0% 0.0% 0.0% 0.0% 0.0%
Kurukshetra 0.0% 0.0% 0.0% 0.0% 0.0%
Auto World 0.0% 0.1% 0.0% 0.3% 0.0%
Economical Times 0.0% 0.0% 0.0% 0.0% 0.0%
Others 7% 7% 7% 7% 7%
Table 79: Most preferred radio channel
Radio Channel Place of work Home Cyber cafe In transit * All Internet Users
Sample Base 6,389 5,041 4,066 561 8,205
Radio Mirchi 38% 39% 40% 40% 38%
Red FM 12% 12% 11% 11% 12%
AIR 11% 10% 11% 11% 11%
Radio City 10% 12% 11% 14% 11%
Suryan FM 6% 5% 6% 2% 6%
Big FM 5% 6% 6% 8% 5%
AIR FM GOLD 5% 4% 6% 3% 5%
AIR FM RAINBOW 4% 4% 3% 3% 4%
Fever FM 3% 3% 3% 3% 3%
World Space 1% 2% 1% 3% 2%
BBC 1% 1% 0.8% 0.6% 1%
Go FM 0.8% 0.8% 0.6% 0.5% 0.8%
Power FM 0.8% 1% 1% 0.4% 0.8%
Amar FM 0.2% 0.4% 0.2% 0.0% 0.3%
Hum FM 0.0% 0.0% 0.0% 0.0% 0.0%
Others 1% 1% 1% 0.5% 1%
164
Table 80: Top of mind recall for brands
Sample Base 19,129 14,439 11,279 1,491 24,288
Sony 8% 9% 7% 9% 8%
Nokia 6% 7% 8% 7% 7%
Tata 5% 4% 5% 5% 5%
LG 4% 4% 4% 4% 4%
Colgate 3% 3% 3% 3% 3%
Reliance 3% 3% 3% 3% 3%
HLL 3% 3% 3% 2% 3%
Nike 2% 3% 3% 2% 3%
Samsung 2% 3% 2% 0.8% 2%
Pepsi 2% 2% 2% 2% 2%
Adidas 2% 2% 2% 1% 2%
Godrej 2% 1% 1% 2% 2%
Maruti 2% 2% 1% 3% 2%
Microsoft 2% 2% 2% 2% 2%
Google 2% 1% 1% 2% 1%
Reebok 1% 2% 2% 1% 1%
Hero Honda 1% 0.8% 2% 0.1% 1%
HP 1% 1% 1% 2% 1%
Philips 1% 1% 1% 2% 1%
Bajaj 1% 1% 1% 0.8% 1%
Coca Cola 1% 1% 1% 2% 1%
IBM 1% 0.9% 1% 1% 1%
Raymonds 1% 0.9% 0.9% 0.7% 1%
Airtel 0.9% 1% 0.9% 2% 0.9%
Intel 1% 1% 0.9% 0.7% 0.9%
Levis 0.8% 1% 1% 0.5% 0.9%
Honda 0.8% 1% 1% 1% 0.8%
Amul 0.6% 0.6% 0.7% 0.4% 0.7%
Lakme 0.7% 0.7% 0.7% 0.5% 0.7%
Onida 0.8% 0.6% 0.6% 0.4% 0.7%
Videocon 0.7% 0.5% 0.7% 0.7% 0.7%
BPL 0.5% 0.6% 0.3% 0.2% 0.6%
Britannia 0.6% 0.5% 0.6% 0.3% 0.6%
Cadbury 0.6% 0.7% 0.6% 0.4% 0.6%
Wipro 0.6% 0.4% 0.6% 0.2% 0.6%
Compaq 0.6% 0.5% 0.6% 0.6% 0.5%
HCL 0.5% 0.4% 0.4% 0.3% 0.5%
Lee 0.5% 0.6% 0.6% 0.4% 0.5%
Mercedes 0.5% 0.6% 0.5% 0.5% 0.5%
Sony Ericsson 0.6% 0.6% 0.6% 0.7% 0.5%
Bata 0.3% 0.3% 0.3% 0.3% 0.4%
BSNL 0.5% 0.3% 0.5% 0.6% 0.4%
Dabur 0.4% 0.3% 0.4% 0.1% 0.4%
ICICI 0.3% 0.3% 0.5% 0.2% 0.4%
Motorola 0.4% 0.4% 0.6% 0.6% 0.4%
Nestle 0.4% 0.4% 0.5% 0.1% 0.4%
165
Parle 0.5% 0.3% 0.4% 0.0% 0.4%
Peter England 0.4% 0.5% 0.4% 0.3% 0.4%
Surf 0.4% 0.5% 0.3% 0.6% 0.4%
Titan 0.4% 0.4% 0.4% 0.2% 0.4%
Whirlpool 0.4% 0.2% 0.2% 0.2% 0.4%
Apple 0.3% 0.5% 0.2% 0.9% 0.4%
Amway 0.3% 0.3% 0.3% 0.6% 0.3%
Dell 0.3% 0.3% 0.2% 0.4% 0.3%
Garnier 0.3% 0.4% 0.2% 0.1% 0.3%
Hyundai 0.2% 0.3% 0.3% 0.3% 0.3%
ITC 0.3% 0.3% 0.3% 0.3% 0.3%
Johnson & Johnson 0.3% 0.2% 0.2% 0.1% 0.3%
Kingfisher 0.3% 0.3% 0.3% 0.4% 0.3%
Lenovo 0.3% 0.3% 0.2% 0.5% 0.3%
Pantaloon 0.3% 0.3% 0.4% 0.4% 0.3%
Ponds 0.3% 0.3% 0.2% 0.0% 0.3%
Toyota 0.3% 0.3% 0.3% 0.5% 0.3%
Yamaha 0.2% 0.2% 0.3% 0.3% 0.3%
BMW 0.2% 0.3% 0.3% 0.6% 0.2%
Brooke Bond 0.2% 0.2% 0.2% 0.1% 0.2%
Canon 0.1% 0.2% 0.0% 0.0% 0.2%
Close Up 0.2% 0.2% 0.2% 0.3% 0.2%
Denim 0.1% 0.1% 0.1% 0.2% 0.2%
Horlicks 0.3% 0.1% 0.2% 0.0% 0.2%
Hutch 0.3% 0.3% 0.3% 0.5% 0.2%
Infosys 0.3% 0.2% 0.3% 0.5% 0.2%
ISI 0.2% 0.1% 0.1% 0.1% 0.2%
John Players 0.2% 0.2% 0.2% 0.1% 0.2%
Killer 0.2% 0.0% 0.1% 0.0% 0.2%
L`Oreal 0.2% 0.3% 0.2% 0.1% 0.2%
Lifebuoy 0.2% 0.1% 0.2% 0.1% 0.2%
Lux 0.2% 0.2% 0.2% 0.1% 0.2%
Suzuki 0.2% 0.2% 0.1% 0.0% 0.2%
Pepe 0.1% 0.3% 0.2% 0.1% 0.2%
Pepsodent 0.2% 0.2% 0.1% 0.2% 0.2%
Provogue 0.3% 0.3% 0.3% 0.1% 0.2%
Spykar 0.2% 0.2% 0.2% 0.2% 0.2%
Thums Up 0.2% 0.2% 0.3% 0.0% 0.2%
TVS 0.2% 0.2% 0.2% 0.5% 0.2%
Wills 0.2% 0.2% 0.2% 0.2% 0.2%
Woodland 0.2% 0.2% 0.2% 0.1% 0.2%
Allen Solly 0.1% 0.1% 0.1% 0.1% 0.1%
Arrow 0.2% 0.1% 0.2% 0.2% 0.1%
Dettol 0.2% 0.2% 0.2% 0.0% 0.1%
Fair & Lovely 0.1% 0.1% 0.1% 0.1% 0.1%
Ferrari 0.1% 0.2% 0.2% 0.3% 0.1%
Fevicol 0.1% 0.1% 0.1% 0.0% 0.1%
Ford 0.2% 0.2% 0.2% 0.5% 0.1%
166
Gillette 0.1% 0.1% 0.1% 0.2% 0.1%
Gold Flake 0.1% 0.1% 0.1% 0.4% 0.1%
Gucci 0.0% 0.1% 0.1% 0.0% 0.1%
Hamam 0.1% 0.1% 0.1% 0.0% 0.1%
Honda City 0.1% 0.1% 0.1% 0.2% 0.1%
IFB 0.1% 0.1% 0.0% 0.0% 0.1%
Kodak 0.1% 0.1% 0.1% 0.0% 0.1%
Koutons 0.1% 0.2% 0.1% 0.0% 0.1%
LIC 0.1% 0.1% 0.1% 0.1% 0.1%
Louis Phillip 0.2% 0.2% 0.1% 0.0% 0.1%
Maggi 0.1% 0.1% 0.2% 0.1% 0.1%
Mahindra & Mahindra 0.1% 0.1% 0.1% 0.0% 0.1%
Mcdonald 0.1% 0.0% 0.1% 0.2% 0.1%
MRF 0.1% 0.1% 0.1% 0.0% 0.1%
Nescafe 0.1% 0.1% 0.1% 0.0% 0.1%
Nirma 0.1% 0.1% 0.1% 0.0% 0.1%
P&G 0.1% 0.1% 0.1% 0.0% 0.1%
Panasonic 0.1% 0.2% 0.1% 0.2% 0.1%
Park Avenue 0.2% 0.2% 0.1% 0.2% 0.1%
Parker 0.1% 0.1% 0.1% 0.1% 0.1%
Ray Ban 0.1% 0.2% 0.1% 0.0% 0.1%
Rediff 0.1% 0.1% 0.2% 0.0% 0.1%
Revlon 0.1% 0.1% 0.2% 0.0% 0.1%
Rin 0.1% 0.0% 0.1% 0.1% 0.1%
Rolex 0.1% 0.1% 0.1% 0.0% 0.1%
Santro 0.1% 0.1% 0.1% 0.0% 0.1%
Sify 0.1% 0.1% 0.1% 0.1% 0.1%
Skoda 0.1% 0.1% 0.0% 0.2% 0.1%
Taj 0.1% 0.0% 0.1% 0.0% 0.1%
Tata Indicom 0.1% 0.1% 0.1% 0.0% 0.1%
Tata Tea 0.1% 0.1% 0.1% 0.0% 0.1%
Times of India 0.1% 0.2% 0.1% 0.3% 0.1%
Van Huesen 0.1% 0.1% 0.0% 0.1% 0.1%
Versace 0.0% 0.1% 0.1% 0.0% 0.1%
VIP 0.1% 0.0% 0.1% 0.1% 0.1%
Yahoo 0.1% 0.1% 0.1% 0.1% 0.1%
Zodiac 0.1% 0.1% 0.1% 0.0% 0.1%
Acer 0.1% 0.1% 0.0% 0.1% 0.1%
Axe 0.1% 0.1% 0.1% 0.1% 0.1%
Idea 0.1% 0.1% 0.0% 0.0% 0.1%
L&T 0.1% 0.0% 0.1% 0.0% 0.1%
Lays 0.0% 0.1% 0.0% 0.0% 0.1%
Ranbaxy 0.1% 0.0% 0.1% 0.2% 0.1%
Sahara 0.0% 0.0% 0.1% 0.1% 0.1%
Sansui 0.1% 0.0% 0.1% 0.0% 0.1%
TCS 0.1% 0.1% 0.0% 0.2% 0.1%
Armani 0.0% 0.1% 0.0% 0.1% 0.0%
Chevrolet 0.0% 0.1% 0.1% 0.0% 0.0%
167
Citi Bank 0.0% 0.0% 0.0% 0.1% 0.0%
GE 0.0% 0.0% 0.0% 0.0% 0.0%
HDFC 0.0% 0.0% 0.0% 0.0% 0.0%
Mark & Spencer 0.0% 0.1% 0.0% 0.2% 0.0%
NIIT 0.0% 0.0% 0.0% 0.0% 0.0%
Pears 0.0% 0.0% 0.0% 0.0% 0.0%
Red Label 0.0% 0.0% 0.0% 0.0% 0.0%
Reid & Taylor 0.0% 0.0% 0.1% 0.0% 0.0%
SBI 0.0% 0.1% 0.0% 0.1% 0.0%
Scorpio 0.0% 0.0% 0.0% 0.0% 0.0%
Siemens 0.0% 0.0% 0.0% 0.0% 0.0%
Tanishq 0.1% 0.0% 0.1% 0.1% 0.0%
Tata Indica 0.0% 0.0% 0.0% 0.0% 0.0%
Tata Motors 0.0% 0.0% 0.1% 0.1% 0.0%
Voltas 0.1% 0.0% 0.0% 0.0% 0.0%
VSNL 0.0% 0.0% 0.0% 0.1% 0.0%
Glaxo 0.0% 0.0% 0.0% 0.0% 0.0%
HSBC 0.0% 0.0% 0.0% 0.0% 0.0%
MTNL 0.0% 0.0% 0.0% 0.0% 0.0%
Satyam 0.0% 0.0% 0.0% 0.0% 0.0%
Liberty 0.0% 0.0% 0.0% 0.0% 0.0%
Others 14% 13% 13% 16% 14%
168
Appendix
169
Table 81: City type classification by market size
REGIONS
North South East West
Delhi Bangalore Kolkata Ahmadabad
Metros Chennai Mumbai
Coimbatore Pune
Hyderabad Surat
Faridabad Kochi Asansol Bhopal
Jaipur Madurai Thane
Urban Kanpur Indore
CITY TYPE BY MARKET SIZE 1
Lucknow Nagpur
Uptowns
Ludhiana Vadodara
Patna
Amritsar Thiruvanathapuram Guwahati Aurangabad
Chandigarh Tiruchirapalli Goa
Emerging Dhanbad Vijayavada Jabalpur
Towns Ghaziabad Visakhapatanam Nashik
Rajkot
Agra Mangalore Bhubaneswar Solapur
Allahabad Mysore Cuttack Others from
Dehradun Secunderabad Raipur West India
Gurgaon Others from South Others from
Jodhpur India East India
Meerut
Others
Noida
Ranchi
Varanasi
Others from North
India
1
Above segmentation of Indian cities are basis their market size and not by the
population size. Market size of a city is calculated basis the total annual
household consumption expenditure of all household in that city/district. Total
household consumption includes all possible household goods and services that
a household usually spends on. For more details refer to ‘Market Skyline of
India 2006’ Reports published by Indicus Analytics.
170
Table 82: City type by population size vs. market size
POPULATION SIZE
Upto 1 Lakh 1-5 Lakhs 5-10 lakhs Above 10 Lakhs
Coimbatore Ahmadabad
Bangalore
Chennai
Metros Delhi & NCR
Hyderabad &
Secunderabad
Kolkata
Mumbai & Suburbs
Pune
Surat
Faridabad Assansol Indore Bhopal
Kochi Jaipur
Madurai Kanpur
Urban
Vadodara Lucknow
Uptowns Ludhiana
Nagpur
MARKET SIZE 2
Patna
Goa Amritsar Nashik
Aurangabad
Chandigarh
Dhanbad
Guwahati
Emerging
Jabalpur
Towns
Rajkot
Thiruvanathapuram
Tiruchirapalli
Vijayavada
Visakhapatanam
Others from North India Mangalore Allahabad Agra
Others from South India Dehradun Bhubaneswar Meerut
Others from East India Others from North India Cuttack Varanasi
Others Others from West India Others from South India Jodhpur
Others from East India Raipur
Others from West India Ranchi
Solapur
2
Above segmentation of Indian cities are basis their market size and not by the
population size. Market size of a city is calculated basis the total annual
household consumption expenditure of all household in that city/district. Total
household consumption includes all possible household goods and services that
a household usually spends on. For more details refer to ‘Market Skyline of
India 2006’ Reports published by Indicus Analytics.
171
Table 83: Socio economic classification (SEC) grid
Chief Wage Earner's Highest Education

School School Secondary Grad./ Grad./
Not
Illiterate (Up to 4 (5-9 / High PG PG
Grad.
yrs) yrs) School (Gen.) (Prof.)
Unskilled worker E E E D D D D
Skilled worker E E D C C B B
Petty traders E D D C C B B
Shop owners D D C B B A A
Businessmen/
industrialists – with D C B B A A A
no employee
Chief Wage Earner's 3 Occupation
Businessmen/
industrialists – with C B B B A A A
1 to 9 employee
Businessmen/
industrialists – with B B A A A A A
10+ employee
Self-employed
D D D B B A A
professionals
Clerical/ salesmen D D D C B B B
Supervisor level D D C C B B A
Officers/
C C C B B A A
executives (junior)
Officers/
executives B B B B A A A
(middle/ senior)
3
Chief Wage Earner is the head of the household who contributes maximum to the
monthly household income. It is assumed in Indian marketing and media space that the
life style of a household is largely determined by the combination of head of household’s
highest level of education and current occupation.
172
Index: Charts
Chart 1: Various places of accessing internet (multiple points of access) ...... 12
Chart 2: Overlap of usage between various places of internet access ........... 13
Chart 3: Problems faced when online among the net users by place of access 17
Chart 4: Membership with online communities among the net users by place of
access....................................................................................... 20
Chart 5: Gender breakup ................................................................ 31
Chart 6: Age group distribution ........................................................ 32
Chart 7: City class - by population size ............................................... 33
Chart 8: City class - by market size.................................................... 34
Chart 9: Region-wise break-ups ........................................................ 36
Chart 10: Socio economic classification............................................... 38
Chart 11: Highest educational qualification.......................................... 39
Chart 12: Occupational break up....................................................... 40
Chart 13: Function / field of occupation ............................................. 41
Chart 14: Head of the household....................................................... 42
Chart 15: Monthly family income ...................................................... 43
Chart 16: Most expensive vehicle owned by the household........................ 44
Chart 17: Ownership of credit cards (individually).................................. 45
Chart 18: Current loan liabilities....................................................... 47
Chart 19: Years of experience in using internet ..................................... 48
Chart 20: Type of internet connection at home ..................................... 49
Chart 21: Type of internet connection at office..................................... 50
Chart 22: Service provider subscribed to at home .................................. 51
Chart 23: Service provider subscribed to at office .................................. 52
Chart 24: Frequency of accessing internet from home ............................. 53
Chart 25: Frequency of accessing internet from office............................. 54
Chart 26: Time of the day accessing internet from home ......................... 55
Chart 27: Time of the day accessing internet from office ......................... 56
Chart 28: Duration of PC usage from home........................................... 57
Chart 29: Duration of internet usage from home.................................... 58
Chart 30: Duration of PC usage from office .......................................... 59
Chart 31: Duration of internet usage from office ................................... 60
Chart 32: Time spent by internet users on watching TV ........................... 61
Chart 33: Time spent by internet users on reading newspaper ................... 62
Chart 34: Time spent by internet users on listening to radio ..................... 63
Chart 35: Professional activities ....................................................... 66
Chart 36: Personal activities............................................................ 67
Chart 37: Downloading activities....................................................... 68
Chart 38: E-commerce related activities ............................................. 69
Chart 39: Online shopping............................................................... 70
Chart 40: Response to online marketing stimulus ................................... 71
Chart 41: Blogging activities ............................................................ 72
Chart 42: Member of an online community........................................... 73
Chart 43: Problems faced while surfing the internet ............................... 77
Chart 44: Number of email accounts and average per capita email ids ......... 78
Chart 45: Multiple user shares of email websites ................................... 82
173
Index: Change from
Previous Year Graphs
Chart 1: Gender breakup ................................................................ 31
Chart 2: Age group distribution ........................................................ 32
Chart 3: City class - by market size.................................................... 34
Chart 4: Region-wise break-ups ........................................................ 36
Chart 5: Socio economic classification ................................................ 38
Chart 6: Highest educational qualification ........................................... 39
Chart 7: Occupational break up ........................................................ 40
Chart 8: Head of the household ........................................................ 42
Chart 9: Monthly family income ........................................................ 43
Chart 10: Most expensive vehicle owned by the household........................ 44
Chart 11: Ownership of credit cards (individually).................................. 45
Chart 12: Years of experience in using internet ..................................... 48
Chart 13: Type of internet connection at home ..................................... 49
Chart 14: Type of internet connection at office..................................... 50
Chart 15: Service provider subscribed to at home .................................. 51
Chart 16: Service provider subscribed to at office .................................. 52
Chart 17: Frequency of accessing internet from home ............................. 53
Chart 18: Frequency of accessing internet from office............................. 54
Chart 19: Time of the day accessing internet from home ......................... 55
Chart 20: Time of the day accessing internet from office ......................... 56
Chart 21: Duration of PC usage from home........................................... 57
Chart 22: Duration of internet usage from home.................................... 58
Chart 23: Duration of PC usage from office .......................................... 59
Chart 24: Duration of internet usage from office ................................... 60
Chart 25: Time spent by internet users on watching TV ........................... 61
Chart 26: Time spent by internet users on reading newspaper ................... 62
Chart 27: Time spent by internet users on listening to radio ..................... 63
Chart 28: Professional activities ....................................................... 66
Chart 29: Personal activities............................................................ 67
Chart 30: Downloading activities....................................................... 68
Chart 31: E-commerce related activities ............................................. 69
Chart 32: Online shopping............................................................... 70
Chart 33: Response to online marketing stimulus ................................... 71
Chart 34: Number of email accounts and average per capita email ids ......... 78
Chart 35: Multiple user shares of email websites ................................... 82
174
Index: Tables
Table 1: Detailed sample base distribution of the land survey ..................... 6
Table 2: Penetration of internet access by place ................................... 12
Table 3: Growth of internet access by place (2007 vis-à-vis 2006)............... 13
Table 4: Key demographic and socio-economic profile of net users by places of
access....................................................................................... 15
Table 5: Ownership of key household and financial assets of net users by place
of access ................................................................................... 15
Table 6: Key net usage behavior dynamics of net users by place of access..... 16
Table 7: Top 10 most popular online activities of net users by place of access 17
Table 8: Online activities undertaken ‘relatively’ more by home-accessing
internet users (Top 10) .................................................................. 18
Table 9: Online activities undertaken ‘relatively’ more by office-accessing
Table 10: Online activities undertaken ‘relatively’ more by cybercafé-accessing
Table 11: Online activities undertaken ‘relatively’ more by in-transit internet
users (Top 10) ............................................................................. 20
Table 12: Response to online marketing stimuli and online buying behavior ... 21
Table 13: Most used website overall among net users by place of access (Top
10)........................................................................................... 22
Table 14: Most used websites on preferred basis by place of access for specific
online activities ........................................................................... 23
Table 15: Popularity of various internet activities .................................. 28
Table 16: Place of access ............................................................... 30
Table 17: Top 10 cities .................................................................. 35
Table 18: Preferred language of reading ............................................. 37
Table 19: Household asset ownership ................................................. 46
Table 20: Popularity of various internet activities .................................. 64
Table 21: Membership by type of online community ............................... 74
Table 22: Most used local language websites (other than English) ............... 75
Table 23: Online activities desired in other languages ............................. 76
Table 24: Top of mind unaided recall - all websites ................................ 79
Table 25: Most used website - all websites........................................... 80
Table 26: Preferred websites - emailing .............................................. 81
Table 27: Info search (English) ......................................................... 83
Table 28: Info search (local language) ................................................ 84
Table 29: Job search ..................................................................... 85
Table 30: Booking travel tickets ....................................................... 86
Table 31: Online shopping (other than travel tickets).............................. 87
Table 32: Online news ................................................................... 88
Table 33: Financial news & info (rates, quotes, etc.) .............................. 89
Table 34: Online share trading ......................................................... 90
Table 35: Real estate info............................................................... 91
Table 36: Matrimonial search........................................................... 92
Table 37: Dating/friendship search.................................................... 93
Table 38: Social networking/communities ........................................... 94
Table 39: Online gaming................................................................. 95
Table 40: Download mobile content................................................... 96
Table 41: Preferred instant messaging applications ................................ 97
Table 42: Download music .............................................................. 98
Table 43: Sports content ................................................................ 99
Table 44: Cinema content.............................................................. 100
Table 45: Most used local language websites (other than English) .............. 101
Table 46: Preferred blog sites ......................................................... 102
Table 47: Preferred astrology website ............................................... 103
Table 48: Preferred online learning / education website......................... 104
Table 49: Favorite TV channels ....................................................... 105
Table 50: Favorite newspapers ........................................................ 106
Table 51: Favorite magazines ......................................................... 107
175
Table 52: Favorite radio channels .................................................... 108
Table 53: TOM recall for brands....................................................... 109
176
Index: Segment wise
Detailed Tables
Table 1: Gender breakup ............................................................... 111
Table 2: Age group distribution ....................................................... 111
Table 3: City class - by population size .............................................. 112
Table 4: City class - by market size .................................................. 112
Table 5: City wise distribution ........................................................ 113
Table 6: Region-wise break-ups ....................................................... 114
Table 7: Preferred language of reading .............................................. 115
Table 8: Socio economic classification ............................................... 116
Table 9: Highest educational qualification .......................................... 116
Table 10: Occupational break up ..................................................... 116
Table 11: Function / field of occupation ............................................ 117
Table 12: Head of the household ..................................................... 117
Table 13: Monthly family income ..................................................... 117
Table 14: Most expensive vehicle owned by the household ...................... 118
Table 15: Ownership of credit cards (individually)................................. 118
Table 16: Household asset ownership ................................................ 119
Table 17: Current loan liabilities...................................................... 120
Table 18: Years of experience in using internet.................................... 120
Table 19: Type of internet connection at home .................................... 120
Table 20: Type of internet connection at office ................................... 121
Table 21: Service provider subscribed to at home ................................. 121
Table 22: Service provider subscribed to at office................................. 122
Table 23: Frequency of accessing internet from home ............................ 122
Table 24: Frequency of accessing internet from office ........................... 122
Table 25: Time of the day accessing internet from home ........................ 123
Table 26: Time of the day accessing internet from office ........................ 123
Table 27: Duration of internet usage from home................................... 123
Table 28: Duration of internet usage from office .................................. 124
Table 29: Duration of internet usage during weekdays............................ 124
Table 30: Duration of internet usage during weekends ........................... 124
Table 31: Duration of PC usage from home ......................................... 125
Table 32: Duration of PC usage from office ......................................... 125
Table 33: Time spent by internet users on watching TV .......................... 125
Table 34: Time spent by internet users on reading newspaper .................. 126
Table 35: Time spent by internet users on listening to radio .................... 126
Table 36: Professional activities ...................................................... 126
Table 37: Personal activities........................................................... 127
Table 38: Downloading activities ..................................................... 127
Table 39: E-commerce related activities ............................................ 128
Table 40: Online shopping.............................................................. 128
Table 41: Response to online marketing stimulus .................................. 128
Table 42: Blogging activities ........................................................... 129
Table 43: Member of an online community ......................................... 129
Table 44: Membership by type of online community .............................. 130
Table 45: Usage of other language websites ........................................ 130
Table 46: Online activities desired in other languages ............................ 131
Table 47: Problems faced while surfing the internet .............................. 131
Table 48: Top of mind unaided recall - all websites ............................... 132
Table 49: Most used website - all websites.......................................... 134
Table 50: Preferred website for emailing ........................................... 135
Table 51: Multiple user shares of email websites .................................. 135
Table 52: No. of email accounts ...................................................... 136
Table 53: Preferred website for job search ......................................... 136
Table 54: Preferred website for mobile content ................................... 137
Table 55: Preferred website for sports .............................................. 138
Table 56: Preferred website for travel products ................................... 139
177
Table 57: Preferred website for matrimony......................................... 140
Table 58: Preferred website for financial news/info .............................. 141
Table 59: Preferred website for cinema ............................................. 142
Table 60: Preferred website for online share/stock trading...................... 143
Table 61: Preferred website for games .............................................. 144
Table 62: Preferred website for online shopping................................... 145
Table 63: Preferred website for online news ....................................... 146
Table 64: Preferred website for friendship/dating ................................ 147
Table 65: Preferred website for music ............................................... 148
Table 66: Preferred info search engine - local language .......................... 149
Table 67: Preferred website for real estate......................................... 149
Table 68: Preferred info search engine - English ................................... 150
Table 69: Preferred website for instant messaging ................................ 150
Table 70: Preferred website for social networking/communities ............... 151
Table 71: Preferred website for astrology........................................... 152
Table 72: Preferred website for online learning/education ...................... 153
Table 73: Preferred blog sites ......................................................... 154
Table 74: Other language preferred for local language content................. 155
Table 75: Preferred website for checking local language content .............. 156
Table 76: Most preferred TV channel................................................. 157
Table 77: Most preferred newspaper ................................................. 160
Table 78: Most preferred magazine................................................... 162
Table 79: Most preferred radio channel ............................................. 164
Table 80: Top of mind recall for brands ............................................. 165
Table 81: City type classification by market size .................................. 170
Table 82: City type by population size vs. market size............................ 171
Table 83: Socio economic classification (SEC) grid................................. 172
178
179
180

JuxtConsult India Online 2007 Place of Internet Access Report

Hochgeladen von

Dokumentinformationen

Copyright

Verfügbare Formate

Dieses Dokument teilen

Dokument teilen oder einbetten

Freigabeoptionen

Stufen Sie dieses Dokument als nützlich ein?

Sind diese Inhalte unangemessen?

Copyright:

Verfügbare Formate

JuxtConsult India Online 2007 Place of Internet Access Report

Hochgeladen von

Copyright:

Verfügbare Formate

India Online 2007

Place of internet access

India Online 2007

Place of Internet Access

Key Findings ..............................................................12

Segment Wise Detailed Tables ...................................... 110

Appendix ................................................................ 169

India Online 2007

Like in the year 2006, JuxtConsult conducted two large-scale 'primary'

The key information included in the various reports cover the

X Highly credible latest estimate of internet using population in urban

India Online 2007

User Segment Supplementary Reports

Category Supplementary Reports: (comparative profiling of top 5

X Online real estate

Note - All supplement reports are subject to sufficiency of sample

X We have increased our land survey sample base to 10,000 (from

X Further, to better capture the internet usage across all types of

These two refinements in the sampling methodology ensured that this

The Land Survey

Table 1: Detailed sample base distribution of the land survey

Region City/ Town City Class Sample Size City Class

Nellore (AP) 1 lakh – 5 lakh 300

To check for both the 'regular' as well as 'occasional' usage of the

Some further questions related to the specifics of demographic profile

The above information about the head of the household, especially

The Online Survey

The online survey was conducted using an e-questionnaire segmented

X The net usage behavior and preferences of new phenomena like

X In terms of capturing website preferences, 6 more online activity

X The question about 'blogging' was fine tuned to segregate usage

In the online questionnaire, a response format of 'clicking' a single or

Further, to enlist complete and sincere responses, an incentive of a

Finally, the appropriate weights (multipliers) as derived from the land

Note - Because of a deeper and more robust coverage of internet usage

Cyber-cafes usage has become largely ‘secondary’ usage. Net users

The tendency to access internet from multiple places has increased.

‘Cyber-café’ users are more males, younger and relatively less

The niche ‘in-transit’ users enjoy the best socio-economic standing.

frequency of use or duration of use from office/home. They also display

In conclusion, while ‘place-of-work’ is by far the most commonly used

Chart 1: Various places of accessing internet (multiple points of access)

Current Year Place of work Home Cyber cafe In transit

All Internet Users

Cyber-cafes have shown stagnation in growth. Their usage has gone up

Table 2: Penetration of internet access by place

Table 3: Growth of internet access by place (2007 vis-à-vis 2006)

The tendency to access internet from multiple places has

A few interesting points related to this aspect are:

Chart 2: Overlap of usage between various places of internet access

Place of Work / Office - 78% Home - 59%

Place of Work Only Home Only

Cyber cafe Only

Cyber cafe - 46%

Users accessing the internet from different places are

X ‘Cyber-café’ users are more males, younger and relatively less

X The niche ‘in-transit’ users enjoy the best socio-economic standing.

X Home-based users have slightly more females and are socio-

Table 4: Key demographic and socio-economic profile of net users by

Rs.30,000+ family income 24% 30% 21% 46% 23%

Ownership level of household assets is the highest among in-transit

Table 5: Ownership of key household and financial assets of net users

Bank Account 82% 87% 82% 93% 82%

In-transit users are the most 'experienced', 'heaviest' and