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What is Creativity & Innovation?

What is CREATIVITY? What is INNOVATION? How do you define an IDEA? Often the terms 'creativity' and 'innovation' are used interchangeably. Rightly or worngly, the two words are treated by many as synonyms. But do they espouse the same concepts? Is there a difference between the two? What about 'ideas', which is often used in connection to creativity and innovation? A proper understanding of these three terms is crucial before we attempt to embrace and practice innovation. IDEAS COME FROM A NEW WAY OF THINKING, A NEW WAY OF DOING THINGS It all begins with an idea. An idea is the starting point of creativity and innovation. Without ideas there can never be anything creative or innovative. Just like without cells there can be no living things. Ideas are the building blocks of creativity and innovation. An idea is like a seed waiting to be planted, waiting to grow and mature into something beautiful. An idea has to be new and fresh. An old idea is like a dead seed, lifeless and unproductive. CREATIVITY IS THE PROCESS OF GATHERING AND GENERATING NEW IDEAS. Creativity may be defined as idea generation. Being creative is to be able to generate or to come up with ideas. Or even to gather ideas. The new idea can be simple or it can be complex. When a child thinks of an idea, even if it is a naughty one, he is being creative. Similarly, when a scientist seizes on an idea, he is exercising creativity. Creativity is hence a process, or a thinking process to be exact. Creativity comes from the word create. What is created or generated is the idea. INNOVATION IS CREATIVITY IMPLEMENTED. Innovation, on the other hand, can be described as creativity implemented. Innovation is putting the idea into practice. While creativity is a thinking process, innovation is a productive process. Innovation adds value to the idea, which otherwise remains as a mere idea. If the idea is likened to a seed, then innovation is the plant that results from planting and nurturing the seed.

Top Washing Machine Brands in India


There has been a remarkable amount of change in the customer profile of the washing machine industry in India in the last couple of years. Income levels have increased at a commendable rate and now more people have dispensable income to buy products such as washing machines. Buyers are now looking for factors like design, trends, and quality of a product rather than just the prices. Visual appeal of products has also become an important criterion in this regard. Washing machines are no longer regarded as just luxury appliances and for the middle class, which is getting bigger at a decidedly quick pace, as well as for the youth, who holiday a lot outside India, buy expensive products, or experiment with western food. They have become an essential part of daily lives. Changes in lifestyle have meant that appliances that have high tech facilities are also enjoying a lot of popularity now.

India's Washing Machine Industry Current Scenario

There has been a change in the levels of aspiration across India and this is evident in the Tier II cities as well. These cities are going for the completely automatic washing machines. The front loading washing machines have gained a lot of popularity in the B and C category towns in the past 10 months or so. At present companies like LG, Videocon, Samsung, and Whirlpool occupy approximately 74.6 percent of the market. Companies like Onida and Godrej together occupy almost 6 to 8 percent of the market. Other companies such as IFB, Haier, and Panasonic are also making their presence felt in this segment in the last couple of years. Some other companies that are present in this sector are:

Weston Texla Toshiba ETA OGeneral Gem Maharaja T-Series SVL Beltek

The semi automatic segment dominates the Indian market for washing machines and has a share of approximately 65 percent with regards to units sold. However, when it comes to prices, they are being run close by the fully automatic washing machines. With regards to zone, the northern part of India has 38 percent share of the market and the southern region has 30 percent share. The western region accounts for 27 percent and the eastern region accounts for 5 percent.

North India prefers the semi automatic machines while in South India the completely automatic ones are more preferred. Top Washing Machine Brands in India

LG LG offers a wide array of washing machines with the latest and best technology. They come in lovely colors, and modern and trendy designs. Following are the various types of products in this segment:

Front loading washing machines Top loading washing machines Washer dryers Semi automatic washing machines

Videocon Videocon can be credited for creating the first ever completely automatic top loading washing machines that have direct drive technology. It has also used the same technology to come up with Indias first tilt drum washing machine. It primarily deals in Front Loading, Semi Automatic, and Top Loading washing machines.

Samsung The front loading washing machines of Samsung offer various looks as well as functions. The top loading variety has a various settings and styles for the discerning consumers. The semi automatic washing machines are known for their effective performance. Whirlpool Whirlpool washing machines offer 1-2-1-2 hand wash facilities along with in built heater and 6th sense benefits. They come in different variations like the following:

Semi Automatic Fully automatic (top load) Fully automatic 360 degree machines Fully automatic (front load)

Onida The fully automatic washing machines of Onida have built-in brushes, a unique aspect, which makes sure clothes are washed just like a hand wash. These washing machines also have strong motors. The semi automatic washing machines of Onida are competent enough to handle the regular laundry needs of the owners. It also features the in-built brush. Godrej Godrej offers two main types of washing machines the fully automatic ones and the semi automatic ones. The fully automatic washing machines are available in different versions like tilt open drum, top loading, and front loading. IFB IFB washing machines are built with German technology and have features like Aqua Energie, a device that makes it easier for detergents to operate and makes clothes softer. These washing machines also use less water, electricity, and washing powders. These machines have smart sensors that find out any imbalance during the spin and then correct it and also make the least sound during extra insulation. They have shower and water jets in the paddles that makes sure clothes are totally soaked. These washing machines are ideally suited for small amounts of clothes that have been worn once and have to be cleaned urgently. They also have protective facilities against rodents like rats. Haier Haier offers three major types of washing machines semi automatic, top load fully automatic, and front load fully automatic. The unique selling point of these machines is 5 year warranty and near zero pressure technology. They are mainly available in two colors grey, and white. Panasonic The fully automatic washing machines of Panasonic have a washing capacity ranging from 7 kg to 14 kg. They offer energy efficiency and water saving that is at par with the very best in the industry. They also have foam and auto load sensors and drum inlets

that make loading and unloading easy. In addition to these the washing machines offer programmed wash courses and double layer doors. The washing capacities of the semi automatic washing machines vary between 6.8 and 7.2 kg. These offer facilities such as multi pulsator, rust free body, and auto soak. They also have water resistant panels that prevent electrical faults and are compliant with RoHS. Weston Weston offers two kinds of washing machines single tub washers and twin tub washers. The single tub washing machines come with a capacity of 6 kilos, fiber bodies, and 2 year warranties. The twin tubs have washing capacities of 6.5 kilos with dual waterfall functions. They also have filter function, warranty of 2 years, and fiber bodies.

India washing machine industry growth prospects

It is estimated that by 2030 the industry will have 590 million customers in the urban areas. The per capita expenditure by that time has been calculated at INR 50 thousand and this makes India a huge market for the washing machine companies. A study by the McKinsey Global Institute predicts that the amount of middle class families who earning between INR 2 and 10 lakh will go up to 128 million by 2025. At that time it is estimated to account for 41 percent of the population. Normally the washing machine industry in India has continued to grow at a great rate. In 2011 the Indian market for washing machine grew at 24 percent compared to 38 percent in just the previous year. In 2011, 4.7 million units were sold.

Various Types of Washing Machines in India


In this modern era, you can find washing machines in all families in their day to day life. Washing machine also provides you that "ease and convenience" for overcoming the burden of washing clothes that keep accumulating every day! You can find several automatic and semi-automatic products offered in Indian market. You would need to choose the right one that would suit the size of your family and the type of machine and price that you have on your mind. Indian market deals with those few types of washing machines such as Top Loading, Top loading with high efficiency, Front loading type etc. For those who already own washing machines, you can make use of washing machine service centers. However, there are pros and cons for each. Types of Washing Machines 1. Regular Top Loading Washing Machines Regular top loading washing machines are traditional types of washing machines. If you fill the tubs with water an agitator spins the clothes from the top to the bottom and back again. This wave permits the cleanser and water to reach every piece of the clothes and takes away the dirt. Top loading washing machine is the best choice if you dont want to give much strain to your body while washing. You have separate tubs or vessels for the washing and the drying in some of its types. High Efficiency Top- loading washing machine is advanced type of Regular top- loaders. It is further divided into 2 types:

Semi-Automatic Washing Machine

An innovative and seamless choice for Indian women is semi-automatic Washing machines. You have separate tubs or vessels for both washing and drying. You can get these washing machines in a very low cost around Rs. 6000 for 6 kg wash loads. You can even get a single washer tub for washing without drier for around Rs.4500. There are many Brands available nowadays .Some Semi- automatic brands of washing machine are Whirlpool, Onida, Godrej, Kelvinator and Samsung etc.

Fully Automatic Washing Machine

You can find single tub in a fully automatic washing machine that works as washer, rinser as well as the drier. You just have to connect the water flow adding detergent. Later soak your clothes and now a fully automatic washing machine will do the rest automatically. It has a top wash Method. The washing method in these machines include Prewash (Soak), hot water wash, heavy wash, normal wash and quick wash. It has automatic wash control feature too. You can get a fully automatic washing machine for around Rs. 12000 with some of these features. Some brands of fully automatic top-loading washing machines are IFB, Godrej, Whirlpool, Samsung and Videocon etc. 2. Front Loading Washing Machines

These are fully automatic machines and the clothes are loaded from the front side. It consumes less electric energy, water and detergent and will give you good washing results. It has fast spinner which extracts wetness from wet masses, so that you can reduce your drying time. Its large capacity which allows you to wash many bulky fabrics at a time, without giving up the effective cleaning. It has certain features such as

Child lock Hot water wash Wash load (amount of clothes that the washing machine can handle) sensor etc.

Washing machine is available in plastic or steel tubs. The starting price range for front wash loaders are around Rs.14000. IFB is the first company to produce front loading type of washing machine in India. There are many companies that produce washing machine such as LG, Whirlpool, and Samsung etc. You can buy a washing machine for as low as Rs 3,390 and as high as Rs 80,000. The wide range of semi-automatic and fully automatic - top as well as front-loading machines are available. You can even see some washing machine buying guides to get an idea of washing machine dealers in and around your city.

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