FORE School of Management, New Delhi

Course Outline Programme: PGDM (FMG-21, Section-A,B,C) Name of the Course: Managerial Communication Term-1 Faculty: Prof. Siddhartha Sharma Credit: 1 Academic Year: 2012-2013 Contact No.:9891405549 Email: siddhartha@successmonks.com Introduction: To succeed in business today one needs to have the ability to communicate with people both inside and outside the organization. It could be competing to get the job one wants or to win the customers the company needs. Ones success or failure depends to a large degree on how effectively one communicates. In fact, top mangers spend as much as 85 percent of their time communicating with others. Objectives: To understand the significance of oral & non verbal communication in business organizations. To hone the listening and other soft skills. To conduct effective meetings & deliver effective presentations To understand cross culture values and communication in international perspective To enhance written communication skills for drafting clear, concise, audience centric business messages. Pedagogy: Lecture , discussions, cases, role-plays and presentations. Text Book :
Murphy . H. G; Hildebrandt. H.W & Thomas.J.P : Effective Business Communication; Tata McGraw Hill, New Delhi, 2010

Reference Book:
Bouvee.C.L and Thill,.J.V: Business Communication Today; Pearson Education,New Delhi, 2008. Monippally.M.M: Business Communication strategies, Tata McGraw Hill, New Delhi, 2001

Evaluation Component and weightage: Assignments 10 Presentation 10 Report writing 15 Project Class Participation 05 Mid Term 20 End Term 40 Total 100 Marks Session Plan: Session No.
1

Session Theme
Fundamentals and Principles of Communication: Basic elements, types, models theories, channels and barriers of communications.Business Etiquette. Basics of Oral and Non-verbal Communication: Significance of oral communications, Importance of bodylanguage, Advantages & Disadvantages of paralanguage, Managing proximity, time and surroundings Listening Skills: Types, Principles, and Techniques listening Principles of Business communications : The seven Cs of communication Presentation Skills: Types of Presentations, Designing and Developing the presentation, Delivering the presentation Feedback of the presentations Legal aspects of communication: Various types of legal issues in business organization. Business Letters (Deductive) Business Letters (Inductive) Intra-Organizational Communication (email, memo, notice, circular, order, agenda, minutes---) Business Report: Types of Short Report

Additional Reading/Cases Articles and Readings

2&3

Checklist , cases and discussion

Checklist of listening and articles on Listening

5 6& 7

Discussion with examples Individual presentations of students will be video recorded

Individual feedback & Discussion

8,9 &10 11

Understanding and analyzing it with case lets.

Writing good & neutral messages Writing bad news &persuasive messages Samples to be written & Discussed Writing Informational Analytical Reports &

12 13 14

15

16 & 17

Business Report: Types of Long Report

18

Cross Cultural Communication: Cross cultural values, issues and challenges Informative Speeches

Developing Questionnaire; Collecting data; Analysis & Report writing Group discussion, & Role plays Individual Power presentations point

19 & 20