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a perfect market, where all buyers and sellers have complete knowledge about one another and where uncertainty does not exist. Information as a Meaningful Signal Information theory, a branch of statistics concerned with measuring the efficiency of communication between people and/or machines, defines information as the inputs and outputs of communication. Electronic,auditory, visual, or other signals that a sender and receiver interpret similarly convey information. For example, in the recruitment scenario about, the resumes and applications for the open positions are information because they are signals sent by the applicants, and interpreted similarly by both.
The feature of EIS is to access to a large variety of internal and external data, terse presentation of information with colorful graphics, the ability to "drill down" on more and more detailed data, and the ability to control the system in a very easy way. Characteristics of Executive Information Systems 1) EIS provide immediate and easy access to information reflecting the key success factors of the company and of its units. 2) "User-seductive" interfaces, such as color graphics and video, allow the EIS user to grasp trends at a glance. Users time is at a high premium here. 3) EIS provide access to a variety of databases, both internal and external, through a uniform interface-the fact that the system consults multiple databases should be transparent to the users. 4) Both current status and projections should be available from EIS. It is frequently desirable to investigate different projections; in particular, planned projections may be compared with the projections derived from actual results. 5) An EIS should allow easy tailoring to the preferences of the particular user or group of users (such as the chief executives cabinet or the corporate board). 6) EIS should offer the capability to "drill down" into the data: It should be possible to see increasingly detailed data behind the summaries. Executive information systems are a superior tool for exercising the control function of management.
Maintaining Technical Skills Finally, using information technology effectively requires continuous updating of technical skills. Although many companies provide training to their employees, others do not. Ensuring that employees have the appropriate skills has both financial and time cost implications.