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Crisis Management - Planning & Action

Author: Jim Riley Last updated: Wednesday 24 October, 2012


Contingency planning Organisations prepare contingency plans in recognition of the fact that things do go wrong from time to time Contingency planning involves:

Preparing for predictable and quantifiable crises Preparing for unexpected and unwelcome events

The aim is to minimise the impact of a foreseeable event and to plan for how the organisation will resume normal operations after the crisis

Contingency plans
The contingency plan:

Identifies alternative courses of action that can be taken if circumstances change with time Details standby procedures to enable the continuation of essential activities and services during the period of the emergency Includes programmes for improving the business in the longer term once the immediate situation has been resolved

Steps in drawing up a contingency plan


Recognise the need for contingency planning Identify possible contingencies - all the possible adverse and crisis scenarios Specify the likely consequences Assess of the degree of risk to each eventuality Determine risk strategy to prevent a crisis & to deal with a crisis should one occur Draft the plan and identify responsibilities Simulate crises and the operate of each plan

Dealing with the what if question Scenario analysis:

This involves constructing multiple but equally plausible views of the future

The scenario consists of a story from which managers can plan

Sensitivity analysis

Involves testing the effect of a plan on alternative values of key variables e.g. the effect of a 50% loss of capacity

Crisis management

Crisis management involves: Identifying a crisis Planning a response Responding to a sudden event that poses a significant threat to the firm Limiting the damage Selecting an individual and team to deal with the crisis Resolving a crisis

Stages of a crisis
Pre-crisis Warning Prior to the event Indications that there is or may be or could be an event liable to cause a significant impact on the organisation Crisis point When the event begins to cause significant impact on the organisation Recovery The acute stage of crisis has passed and the organisation is able to focus on a return to normal operations Post crisis Evaluation of the effects Repair to the organisation

Role of the crisis manager


Crisis assessment Event tracking Managing human considerations Damage assessment Assessment or resources and options Development of contingencies Managing communications

Co-ordination with external bodies Controlling information Controlling expectations Managing legal requirements

Advice on handling a crisis


Appoint a crisis manager Recognise that the crisis manager is likely to adopt a more authoritarian style than is normal Do an objective assessment of the cause (s) of the crisis Determine whether the cause (s) will have a long term effect or whether it will be a short term phenomenon Project the most likely cause of events Focus on activities that will mitigate or eliminate the problem Look for the silver lining- opportunities in the aftermath Act to guard cash flow

Dealing with the financial aspects of a crisis


Accelerate accounts receivable (payment by debtor)- by offering a discount if necessary. Slow up payment to creditors where possible. Increase short term, sales Reduces expenses - especially non mission critical expenses Outsource non mission critical operations. Re-schedule loans

Dealing with the people aspects of a crisis


Form a crisis team Designate one person only to speak about the crisis to the outside world Act to prevent or counter the spread of negative information Make use of the media to provide a counter argument Do not tell untruths - trying to manipulate or distort the information will backfire

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