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Sunil Bharti Mittal started in business more than 30 years ago in Ludhiana in Northern India, he borrowed $1,500 to make bicycle crankshafts. Today, he heads the $5 billion Bharti Group, whose flagship company, Bharti Airtel, is India's largest mobile phone operator.
Swot analysis
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The company is investing in its operation in 120,000 to 160,000 small villages every year. It sees that less well-off consumers may only be able to afford a few tens of Rupees per call, and also so that the business benefits are scalable using it Matchbox strategy. Bharti Airtel is embarking on another joint venture with Vodafone Essar and Idea Cellular to create a new independent tower company called Indus Towers. This new business will control more than 60% of India network towers. IPTV is another potential new service that could underpin the company long-term strategy