AN INTERNSHIP STUDY REPORT TITLED

ORGANIZATIONAL STUDY AT INDIAN BROILER

CONTENTS
Sl No 1 I.1 I.2 I.3 DESCRIPTION CHAPTER I COMPANY PROFILE INDUSTRY PROFILE PRODUCT PROFILE PAGE NO. 7 8 10 14

2 2.1 2.2 3 3.1 3.2 3.3 3.4 3.5 3.6 3.7

CHAPTER II ORGANIZATIONAL STRUCTURE TYPE OF STRUCTURE CHAPTER III PRODUCTION DEPARTMENT IT AND NETWORKING DEPARTMENT QUALITY CONTROL DEPARTMENT HUMAN RESOURCE DEPARTMENT MARKETING DEPARTMENT FINANCE AND ACCOUNTING DEPARTMENT PURCHASE AND STORES DEPARTMENT

30 32 33 34 35 37 39 41 47 52 54

4 4 5 5.1 5.2 5.3

CHAPTER IV SWOT ANALYSIS CHAPTER VI FINDINGS & LIMITATIONS RECOMMENDATION CONCLUSION

58 53 54 55 57

BIBLIOGRAPHY

58

CHAPTER- I COMPANY PROFILE

INTRODUCTION

Indian Broiler group pvt.ltd. Is one of the reputed poultry industry in India situated in Rajnandgaon district, Chhattisgarh. The prime objective of the study is to assess, how the theoretical aspects are made use in the various departments of IB GROUP pvt.ltd and to study their organizational functions. The theoretical aspects that we study can be observed how exactly they are put into practice in the real competitive world. The study has been done with the assistance of live observation. This organization study in INDIAN BROILER GROUP helped to obtain the practical knowledge about production industry. The SWOT analysis has done by considering live observations in the various departments of this organization. Then the study provides some genuine findings with the help of SWOT analysis. The purpose of the study is to know the practical implication & policies of the company Offer suggestions based on the findings and finally derive a conclusion from the observations. The objectives of the study is to satisfy the requirements for the partial fulfillment of the post graduate degree of Master of Business Administration as per the syllabus of Bangalore University, To study the organizational profile, industrial profile, vision, mission & strategies, To relate the classroom theories practically and analyze them to have a view of problems faced by the organization and to help them by suggestions, To study the SWOT analysis & obtain the findings of the organization, finally provide the suggestions and conclusions. The limitation of the study the report has been prepared with limited information. Due to lack of time available to the researcher. The study is based on the information supplied by the officials of IB Group pvt.ltd.. The researcher has prepared the report depending only on the primary data as he has lack of knowledge. The primary sources for the study are official records, interaction with the employees, various documents of the company. The secondary sources for the study are annual Reports, Brochures, Magazines, previous journals

INDUSTRY PROFILE

Indias livestock population is among the highest in the world. The livestock sector Contributes approximately 4% to gdp and 27% to agricultural GDP. In addition to providing nutritional security to the poor, it offers employment to millions of People in rural areas. Based on industry sources, is estimated at around USD 3.1 billion (INR 125 billion). In addition, the layer market is estimated at around USD 2.5 billion (INR 100 billion). The poultry and layer industries together provide direct and indirect employment to over three million people and have been one of the key contributors within the livestock sector. Between 1970 and 2006, the annual per capita availability of chicken meat rose from 146 grams to 1.8 kilograms. Despite being hampered by outbreaks of avian influenza the poultry industry is Estimated to have grown at 11% per annum (1991-2006) and there is huge potential For further growth. However, the industry require the right focus to sustain this momentum. Falling poultry prices through integration, rising incomes, a young and urbanising Population and increasing domestic demand are conditions that are expected to see The Indian poultry market grow at 12-15% per annum.

Industry faces key issues like shortage of corn, high logistical charges and threats of virus outbreaks.

Indias participation in the world poultry trade to date has been negligible despite being An internationally competitive producer of poultry meat with export potential. To exploit this export to European and Japanese markets, investment is required in a strong Veterinary system and export driven processing plants. Indias rapidly growing poultry industry also offers investment oppertunities for foreign Players in activities such as breeding ,animal health, feed, equipment and processing, foreign investment in these activities is permitted but constrained by market uncertainity and poor infrastructure

Poultry industry has been the key contributor in livestock sector

India has one of the largest livestock populations in the world, contributing Approximately 4% to the countrys GDP AND 27% to agricultural GDP. It also provides nutritional security to the poor in addition to offering Employment to millions of people in rural areas. The poultry industry has Been one of the key contributors with in the livestock sector.

Poultry sector growth has outpaced GDP growth

The poultry industry is estimated to have grown to have grown at 11% per annum (1991-2006) and has outpaced the countrys GDP growth of 9%. Despite being hampered in the past by outbreaks of Highly Pathogenic Avian Influenza (HPAI), the sector holds huge potential for further growth. However, the industry require the right kind of focus to sustain growth momentum.

India is the fourth largest producer of Eggs and fifth largest in poultry
The poultry industry is estimated at USD 3.1 billion 9INR125 billion). According to the ministry of agriculture, government of India production estimated at around 2.3 million tonnes of poultry meat and 47 billion eggs. India produces 2 billion poultry birds on 200.000 farms. India is the worlds fourth largest producer of eggs and fifth largest poultry producer.

1.3

ORGANIZATION PROFILE

10

Profile
Rajnandgaon, a small, little-known town in central India, with its typical small town lifestyle and agriculture as its economic backbone had precious little to offer an entrepreneur apart from the time-tested values of honesty and commitment. These very qualities became the raw material for two entrepreneurs of humble origins who had little else but dreams of creating something of lasting value, of world-class size and quality in their quaint small town. Today, two decades later that dream is no longer just a dream. The IB GROUP is today a highly diversified, fully integrated enterprise, truly world class in scale, size, systems, quality and the value it creates. A result of those traditional values of honesty & commitment ingrained in its DNA backed by the vision and the tireless hard work put in by the two entrepreneur brothers Bahadur Ali and Sultan Ali to make their dream a reality.

Mr.SULTAN ALI CHAIRMAN- IB GROUP

11

Mr. BAHADUR ALI MANAGING DIRECTOR- IB GROUP The Group Companies

INDIAN POULTRY INDIAN BROILER FARM INDIAN ORGANIC FERTILIZER INDUSTRY INDIAN SOLVENT INDUSTRY AZIZ POULTRY PVT.LTD. AZIZ LABORATORY AZIZ AGRICULTURE FARMS ABIS POULTRY PVT.LTD. ABIS EXPORTS(I) PVT.LTD. ABIS DAIRY FARM (A UNIT OF ABIS HATCHERY PVT.LTD.)

12

HISTORYCompany was started on 5th of July in the year 1985. It was started as a small poultry farm. By two brothers Mr. Sultan Ali and Mr. Bahadur Ali with a very small capital And with in span of two decades they had achieved an admirable position. IB group had evolved as an emerging corporate house from an ordinary poultry farm.

LOCATION
Companys corporate office is in a modest township, Rajnandgaon (Chhattisgarh) on the Mumbai - Howrah rail lines, and is well connected to Delhi and Mumbai by air. The nearest airport is Raipur, barely 65 kms from Rajnandgaon. Since the group is having a diversified profile of products they are having two production plants 400 sheds in around 16 poultry farms with an highly technologically oriented dairy farm Apart from this company is operating through regional offices located in Madhya Pradesh Maharashtra and Orissa

13

OWNERSHIP PATTERNIB GROUP is an privately owned company. Board of Directors Mr. Sultan Ali Mr. Bahadur Ali Mr. Zeeshan Ali Mr. Fahim Ali

CAPACITY POULTRY FIRMS

Combine capacity of poultry business is around 3.725 million birds per annum

Capacity (in accordance to various types of poultry) Broiler Farms

Capacity 28,20,000 (2.82 Millions)

Layer Farms
Capacity 5,00,000 (0.5 Millions)

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 Chicks / Grower Farm

Capacity 1,65,000(0.165 Millions)

Cockrel Farms
Capacity 3,00,000 (0.3 Millions)

CAPACITY OF BREEDER PLANT

Current Breeder Capacity : 80,000 Breeders

CAPACITY OF PELLET FEED PLANT 400 METERIC TON/PER DAY CAPACITY OF ORGANIC FERTILIZER PLANT 1OO METERIC TON/PER DAY

CAPACITY OF ABIS DAIRY A fleet of around 2000 cows produces around 24,000 liters of milk per day.
15

 CAPACITY OF SOLVENT PLANT 500 meteoric ton / day QUALITY POLICIES Company is having a certification under ISO 9001:2000 CERTIFICATION NO. 01 100 058734

Corporate Social Responsibility

The owners of company are very much concerned about the responsibilities of company towards the society, Organic fertilizer plant is an example of their effort towards environmental issues, realizing the fact the synthetic fertilizers pose a serious threat to human health as well as agricultural farms, water bodies and animals it decided to manufacture international quality organic fertilizers specifically tailored to Indian needs. Apart from all these they are encouraging farmers for starting a new poultry farm by providing them with livestock as well as tools and techniques for starting a new poultry farm and later on helping them for selling their livestock and in return they are paying certain percentage of their income to organization as royalty

16

THE MISSION
We will offer nutritional and allied products of the highest quality harnessing state-ofart-technology, skills and knowledge. We shall constantly push the frontiers of knowledge with our research to continuously enhance value to our customers.

Company

THE VISION
To contribute in however humble a way to the gigantic task of producing nutrition for the nation in an environmentally friendly way, adhering to the highest standards of ethics and quality, thereby creating lasting value for all stakeholders.

17

FINANCIAL OVERVIEW
(POULTRY DIVISON OF RAJNANDGAON DISTRICT) AS PER BALANCE SHEET OF YEAR 2008-2009

CAPITAL EMPLOYED 160316592.08 (INR)

LOAN 316280367.45 (INR)

ASSETS 458274475.95 (INR)

CURRENT ASSETS 199399029.85 (INR)

LIABILITIES 19452769.52 (INR)

MISCLLANEOUS ASSET- 1782330.69 (INR)

UNSECURED LOAN 3612227.59 (INR)

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IB GROUPS annual turn over including all companies is reaching maore than 500
crores

PRODUCT PROFILE

HATCHERY AND BREEDER

A state-of-the-art hatchery is the hub of the massive broiler chicken business of the group. The hatchery has extremely stringent hygiene and quality standards and is equipped with modern machines. The hatchery has a large breeder farm which is the IB Groups backward integration step of producing commercial flock for its broiler farms. The breeder are reared in deep litter with slatted floor in environment control sheds with nipple drinking equipped with automated feeding & silos

19

BROILER
This is the pride and the flagship activity of the group. It today has a massive combined capacity of 3.725 million birds per annum and constantly increasing. But more important than the numbers is the tremendous focus on quality and the massive investments in infrastructure, technology, skills and systems management to achieve this. The group can proudly boast of having absolutely world-class, cutting edge infrastructure in place today. The process of innovation, improvement and further increase in capacity is an ongoing one.

20

ORGANIC FERTILIZER
Environmental issues have always been very close to the hearts of the Promoters of the group. It has therefore set up a highly sophisticated, latest generation Organic Fertilizer manufacturing Facility. Realizing the fact the synthetic fertilizers pose a serious threat to human health as well as agricultural farms, water bodies and animals it decided to manufacture international quality organic pelleted fertilizers specifically tailored to Indian needs. The company has undertaken a massive marketing programme to promote its organic fertilizer brand ECOFIT '.

21

PELLET FEED

Understanding and appreciating the need for scientifically formulated balanced nutrition of its livestock the group went in for backward integration by setting up one of the most sophisticated and advanced, completely computer controlled palette feed manufacturing plant. Today with a capacity of 400 MT/day the plant is equipped with Extruder, Expeller, Pellet Mill, Bulk Storage Silos, Dryers, Finished Product Silos & Bulk Tankers to not only meet the group's internal demands but also command a leadership position in the market with an extensive distribution network. The group's fanatical emphasis on quality and self dependence has led to a further thrust on backward integration for which it promotes the farmers in the region to grow maize, the group itself is setting up a huge, modern Soya solvent extraction plant to cater to the needs of its feed plant. The company has undertaken a massive marketing programme to promote its brand ABIS PELLET FEED '.

22

THE SOLVENT EXTRACTION & REFINING PLANT

Understanding and appreciating the need for balanced nutrition of its livestock the group went in for backward integration by setting up one of the most hi-tech and advanced feed plants with a 650 MT per day, capacity. The plant is equipped with Dryers, bulk Storage, Silos, Pellet Mill, Extruder, Expeller, Pellet Finished Product Silos & Bulk Tankers. This plant not only meets the group's captive demand but also markets its products through its extensive distribution network. To ensure consistent supply of quality raw-material the group has taken another backward integration step by step promoting farmers to grow maize in the region and has also set-up a large Soya Solvent extraction plant. Each raw material as well as the finished product undergoes stringent tests at the plants well-equipped laboratory

23

THE DAIRY FARM

In line with its vision of offering the highest quality of nutritional products the company diversified into Dairy Farming. The company has over 2000 high yielding crossbreed cows and murra buffaloes and has developed its own pedigree herd through its own breeding plant. The group are markets of its own ' ABIS' packaged and branded milk through its highly penetrative distribution network. An advanced laboratory at the farm ensures quality of milk feed, water and fodder . A team of highly qualified and experienced Veterinary Surgeons at the farm also monitor the health of the cattle as well as ensure the breeding programme follows the planned course.

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CHAPTER-II

ORGANIZATIONAL STRUCTURE

25

2.1 ORGANIZATIONAL STRUCTURE

Organizational structure is the way in which a firm has arranged its lines of authority and communication, and allocated duties and responsibilities; the structure may be of a divisional, geographic or functional kind or a combination of these. The structure of an organization will determine the manner in which it operates and its performance. Structure allows the responsibilities for different functions and processes to be clearly allocated to different departments and employees The inappropriate organization structure will hinder the success of the business. Organizational structures should aim to maximize the efficiency and success of the Organization. An effective organizational structure will facilitate working relationships between various sections of the organization. It will retain order and command whilst promoting flexibility and creativity. Internal factors such as size, product and skills of the workforce influence the organizational structure. As a business expands the chain of command will lengthen and the spans of control will widen. The higher the level of skill each employee has the more the business will make use of the matrix structure to maximize these skills across the organization.

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ORGANIZATIONAL STRUCTURE OF IB GROUP

General Manager

Manager Productio n

Manager Finance

Manager HR

Manager IT & Networking

Assista nt Manager

Assista nt Manager

Assista nt Manager

Assista nt Manager

Manager Purchase and stores

Manager Quality control

Manager Marketing and Sales

Store keepers Manager

Assista nt Manager

Assista nt Manager

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2.2 TYPE OF STRUCTURE

The organization structure of Indian Broiler Group is Hierarchical in nature

Hierarchical Organisation In a hierarchical organisation employees are ranked at various levels within the organisation, each level is one above the other. At each stage in the chain, one person has a number of workers directly under them, within their span of control. A tall hierarchical organisation has many levels and a flat hierarchical organisation will only have a few. A traditional hierarchical structure clearly defines each employees role within the organisation and defines the nature of their relationship with other employees. Hierarchical organisations are often tall with narrow spans of control, which gets wider as we move down the structure. They are often centralised with the most important decisions being taken by senior management. Advantages of Hierarchical Organisations

Authority and responsibility and clearly defined Clearly defined promotion path. There are specialists managers and the hierarchical environment encourages the effective use of specialist managers organisation. Employees very loyal to their department within the

Disadvantages of Hierarchical Organisations

The organisation can be bureaucratic and respond slowly to changing customer needs and the market within which the organisation operates. Communication communication. Departments can make decisions which benefit them rather than the business as a whole especially if there is Inter-departmental rivalry. across various sections can be poor especially horizontal

28

CHAPTER-III FUNCTIONING OF DIFFERENT DEPARTMENTS

29

3.1

PRODUCTION DEPARTMENT

Production is the process by which raw materials and other inputs like men, machine, and money material are converted into specific / desired output. Production department is the nerve center of the entire organization.

STRUCTURE OF PRODUCTION DEPARTMENT

General Manager

Manager (Production)

Assistant Manager

Technical superitendent

Plant Operator

Plant Attender 30

3.1.2

PRODUCTION PROCESS

PRODUCTION DEPARTMENT deals with rearing and production of various products of Poultry like Broiler,layerer,cockrel and eggs Working of production department involves production planning which is

Based on a monthly basis as per demand Production department monitors the birds population under various segments of poultry they can control the number of birds and eggs through the process of artificial breeding and other scientific measures as per the demand prevails in market. It is duty of production department to maintain all the requirements for producing and maintaining the livestock for this they are taking help of Quality control department Which includes workforce of 30 vets for proper vaccination and regular check up of livestock Apart from that production departmaent deals with fulfilment of all needs of livestock Like food and proper shelter facilities

31

Production department is also liable for maintaining a proper environment which must be suitable for Livestock, it includes maintaining favourable temperature in each shed along with proper food and water supply.

3.2

IT AND NETWORKING DEPARTMENT

Head of IT AND SAP DEPARTMENT is Mr.BHARAT BHUSHAN SHRIVASTAV

STRUCTURE OF IT AND NETWORKING DEPARTMENT

General Manager

Assistant Manager

Project Manager

Trainer

Trainee

32

3.2.2

WORKING

IT AND NETWORKING DEPARTMENT is the formed department with in the organisation it deals with maintaining a database for all the relevant information of the organisation . It creates seprate database for all functioning department which contains all information which is requiered for working of respective departments. It includes IT AND NETWORKING DEPARTMENT uses SAP for working They maintains an intranet within the organisation which connects different department With each other. They maintain a data base of every thing related to day to day working of organization it includes information like employee detail, working, pending work, information regarding new projects and various working details of each department Other function of this department is sorting out server related problem and hardware problem, for this company is having work force of IT professionals and hardware engineers

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3.3 QUALITY

CONTROL

DEPARTMENT

Structure of quality control department

General Manager

Manager Quality control

Assistant Manager

Quality control Officer

Chemist/ Micro Biologist

Lab Technician

Lab Assistant

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3.3.1 WORKING
If there is one single factor that has been responsible for the Group's meteoric rise and its blazing performance, it has been the complete, unwavering focus on quality.

Every single input raw material is tested against standard parameters, in-process testing and finished product testing are a part of the standard procedure. Apart form existing laboratories at every facility, the company is investing heavily in one of the most advanced central group laboratory, which will house the most cutting edge equipment available world wide for testing, research and development. It is destined to be one of the most sophisticated facilities of its kind in the entire country. Quality has been the driving force for the company and shall be the driver for its future growth too. The Group philosophy of related diversification, integration and quality in everything it does has brought it on the threshold of becoming a global force to reckon with in its chosen business segments. Quality control department of the company comprises of 20 vetenary doctors working under Leadership of Dr. Ravindra jaiswal Quality control department is constantly working for improving and maintaining Quality of the livestock and eggs. It involves regular vaccination and checkup For checking any deviations in health of livestock and for maintaining the best Possible quality of poultry products.

TECHNIQUES USED FOR QUALITY CONTROL LAMINAR FLOW ELISA READER NIR ANALYZER

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3.4 HUMAN RESOURCE DEPARTMENT

IB GROUP is having two types of employees direct and indirect . There are 2890 employees working in IB GROUP .Temporary employees are working for 6 months. They are recruited from employment exchanges. Except PF there is no other fringe benefit for temporary employees. There are different types of fringe benefit for permanent employees. All the service matters of the organization are under the control of this department .HR Department is working under leadership of Mr.Sandeep.R STRUCTURE OF HR DEPARTMENT
General Manager Manager (HR)

Assistant Manager

Junior Superintendent

Senior Assistant

Junior Assistant

36

Staff

Working period is from 10 am to 5 pm. Working days are from Monday to Saturday. Production department, Quality control department work for 24 hrs So there are three shifts per day. These shifts are from 6.30 am to 2.30 pm, 2.30 pm to 10.30 pm, and 10.30 pm to 6.30 am. The important functions performed by the department are Recruitment Induction and Orientation Training Performance Appraisal Promotion Welfare Measures

Recruitment

The company has both permanent and temporary employees. Permanent recruitment is done by the head office. Temporary recruitment is done through employment exchanges. The duration of temporary employee is 180 days. For permanent recruitment they first give notification in minimum three newspapers. From the approved applications, candidates are selected for written tests. Those who pass the written test are called for interview.
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Induction and Orientation

Induction is given to all fresh employees. The fresh employees have to visit all the departments of the industry and have to study each and every functions of the department in detail. Each department people also give induction and orientation to the fresh employees.

Training

Training is given to the permanent employees, both off the job and on the job training is given. HR department is in charge of providing training to the permanent employee

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Performance Appraisal

The company has the practice of appraising the performance of employees every year. This is mainly for deciding on matters related to promotion. Performance is rated on the basis of the following

1 2 3 4 5 6 7 8 9

Knowledge of work. Attitude of work. Decision making ability. Initiative. Ability to inspire and motivate. Communication skills. Team work. Relations with public. Supervisory ability.

10 Ability to execute orders.

Based on criteria, the performance of the employee is graded as:

ABCDE-

Outstanding- 90 to 100 marks. Very good- 70 to 90 marks. Good- 60 to 70 marks. Average- 50 to 60 marks. Below average- below 50 marks.

Those who secure less than 60 marks are not considered for promotion.

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Promotion

Promotions are of two types i.e. Seniority based promotion and performance based promotion. Middle level employees are promoted on the basis of their seniority and top level employees are promoted on the basis of performance.

Welfare Measures

IB GROUP has a welfare society. Most of the employees are the members of the welfare society. The enrolment in the society is kept optional. There is a separate committee, chairman and secretary for the welfare society. The members of the welfare society have to contribute an amount of Rs.50 every month as a welfare fund. From this fund cash award is given to children of employees who scored high mark in public examinations. Moreover certain amount from the fund is given to the marriage of the concerned member, marriage of the members children etc.

Certain percentage of the profit from the company is given as ex-gratia to all the employees except to those employees who availed bonus. Employee should present 240 days in a year to get full ex-gratia.

Housing subsidy is also given to the employees. Loan up to 2 lakes and 1% subsidy is given to all the employees. Employee state Insurance (ESI) is given to

40

employees whose salary is less than 7500. Medical allowance of Rs.100 is given to those employees who do not prefer ESI. Annually employee can take leave up to 33

days out of which 12 days are regarded as casual leave. If an employee is physically present for 246 days he can enter in to Departmental Promotional Committee (DPC). For this minimum of 5 years service is essential.

Canteen

Canteen facility is there inside the Dairy. Canteen function is on contract basis. For the canteen Milk, cooking gas, curd is given free from the organization. For a tea they have to pay 0.50 paisa. For a meal they charge Rs.5.50. canteen committee consist of 5 members, Personnel manager, one representative from union and remaining three are from other departments. There is full functioning of canteen in two working shifts of the Dairy i.e. from 6.30 am to 2.30 pm, 2.30 pm to 10.30 pm and 10.30 pm to 6.30 am.

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3.5 MARKETING AND SALES DEPARTMENT

The overall marketing of products are undertaken by the Marketing Department.. The marketing department issues the order list to production department and production department will dispatch products through various vehicles so that timely supply is ensured at the desired points of supply. The Indian Broiler Group takes pride in the fact that it is the largest fully integrated poultry group extending its value chain right upto the point of customer interface by forward integrating the marketing and retailing of its poultry.

The group operates over 100 chicken retail outlets, under most hygienic & ethical conditions. It caters to all kinds of demands viz: wholesale, retail, hotel & home delivery etc. Its retail network is widely spread over central India and is growing at fast clip. The group also operates a transport division with a fleet of over 100 caged trucks, which transport its ready birds to the market

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HEAD OF DEPARTMENT-Mr.ABDUL RAZZAQ STRUCTURE OF MARKETING DEPARTMENT

General Manager

Manager (Marketing)

Assistant Manager

Marketing Officer

Assistant Marketing Officer

Marketing Assistants

Marketing Organizers

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Growth of an Organization

Every day organisation is providing livestock to their 100 outlets

Marketing Mix of the Organization 1 Price There are various factors affecting the price of the product. Market share is affecting the price. IB Group is having 70% of market share. Sales promotion activities are also affecting the price. When the competitors decrease their product prices, this will affect the IB Group products so competitors price is also an important factor affecting the price of IB Group product..

Product When IB Group launches a new product they try to conduct survey in market. IB Group conducts study to know the requirements of the customer.

Promotion IB GROUP is using different promotion tools such as house to house survey, collect the customer opinion etc. Dealers collect customers opinion through direct personal visits. IB GROUP provides incentives to dealers for collecting this feedback.

44

Place Survey is conducted for identifying target market where the product has to be launched. Thus they provide more distribution.

Quality Policy Continual improvement of the effectiveness of the system, IB GROUP provides consistent quality and services to its customer. and it is an ISO certified firm

Functions

Determination and maintenance of distribution channel

IB GROUP is distributing its poultry products through retail chains. Apart from this abis export divison of group is exporting their pallete feed by name of abis pallete feed to overseas

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Customer profile
There are 1800 agents for selling poultry products and milk apart from that , 17

Institutions 85 Hotels, 100 direct outlets, Police and Paramilitary and so on. Every day 3600 kilometer distance is covered for product distribution.

Customer cell services

There is also a customer cell for Rajnandgaon. It is full dedicated to provide services to the customers. Customer can register complaints to the direct outlets

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3.6 DEPARTMENT

FINANCE

AND

ACCOUNTS

All the policies and rules are formed by Board of Directors. The role of Finance department is to distribute funds to other department as per the budget. All working units of IB GROUP receives funds from head office and remits all the receipts to head office. Each Farm prepares the budget and sends to head office then the head office sanctions finances required for the Farm. The income from sale of poultry goes to Managing Directors account in HDFC bank. Every fortnight the finance manager prepares requisition to Head office for estimation of fund requirement, which is called fortnight fund requisition HEAD OF THE DEPARTMENT Mr MANOJ AHUJA. 3.6.1 STRUCTURE OF FINANCE AND ACCOUNTS DEPARTMENT

Figure:3.6.1
General Manager

Manager (Finance)

Assistant Manager

Junior Superintendent

Senior Assistant

47 Junior Assistant

3.6.

WORKING

The accounting system of Company is double entry system. All the transactions are computerized. A uniform accounting system is very well designed.they are using SAP for accounting purpose.

The Finance Department is computerized so auditing is an easy task. There are three types of audit, internal audit, statutory audit and corporate audit .Internal audit done on daily basis. Government does the statutory audit and corporate audit is done every year.

Budgets are prepared every fortnight and requisitions for funds are sent every fortnight called fortnight fund requisition. Budget is prepared based on the policies set by Board of Directors. All the payments and allocations of funds to other departments are strictly based on the budget.

48

3.7 PURCHASE AND STORE DEPARTMENT

Purchase department ensures the timely availability of all the materials which is used for production process and also they supply engineering items and stationary items. Purchase department is raw material for making pallet feed . This is a daily process. is also provided by purchase department. Medicines and vaccines are also stored in purchase and store department. HEAD OF DEPARTMENT- Mr KULDEEP DUBEY 3.7.1 STRUCTURE OF PURCHASE AND STORE DEPARTMENT

Figure:3.7.1
General Manager

Store keepers

Assistant Manager Purchase and store

Store Assistants

49

3.7.2 WORKING

Purchase and store department maintains lists of approved suppliers for regularly purchased materials and evaluate their performance with regard to quality and delivery schedule. Most of the materials are on letter of credit basis. Raw material requierd is purchased on advance payment basis. The purchased items are segregated in three different forms.

1 2 3

Stock items Non stock items Capital items

Stock items

Purchase order is initiated when the stock reach reorder level and also after assessing, the actual consumption pattern. Purchase requisition is given by storekeeper and the purchase order is prepared in the prescribed by the head of purchase department. Purchase order contains the details of quantity, specialties or standards, price, delivery time etc Example of stock items are maize, soyabean and rice bran,consumable materials etc.

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Non stock items

Purchase procedure is initiated after the receipt of purchase sanction in the prescribed format duly approved by the section head. Non stock items are purchased from local market. Purchase requisition is given by storekeeper and the purchase order is prepared in the prescribed for on by the head of purchase department. Purchase order contains the details of quantity, specialties or standards, price, delivery time etc. Examples of stock items are Stationary items.

Capital items

The purchase procedure is initiated by store keeper and it will be approved by the assistant manager. Then the quotations are invited from the manufactures or suppliers. The quotation received is tabulated and sent to head office for the sanction. After getting the sanction the purchase order will be issued. Purchase order contains the details of quantity, specialties or standards, price etc. Examples of stock items are Machinery, Plants etc

There are different types of books and Records keeping in purchase department they are

51

1. Asset Register It contain the details of order taken from the head office

2. Purchase order register Details of all the purchases of spares and raw materials

3. Furniture register Furniture details of each and every department

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CHAPTER-IV SWOT ANALYSIS

53

SWOT Analysis, is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective. The technique is credited to Albert Humphrey, who led a research project at Stanford University in the 1960s and 1970s using data from Fortune 500 companies

Internal factors The strengths and weaknesses internal to the organization. External factors The opportunities and threats presented by the external environment.

Strengths: attributes of the organization that are helpful to achieving he objective. Weaknesses: attributes of the organization that are harmful to achieving the

objective.

Opportunities: external conditions that are helpful to achieving the objective. Threats: external conditions that are harmful to achieving the objective

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4.1

Strengths

IB GROUP is a very popular and well established brand in Chhattisgarh. It is the largest poultry firm and among one of the largest Agro based products producing company in Chhattisgarh that commands 70 % market share in Rajnandgaon District and 40% in other parts of Chhattisgarh Well experienced and highly committed employees. Well established collection and distribution network. Known for superior quality products and also ISO certified company. Automated weighing and quality testing system. Wide product range. Huge capital to face competition. Experience of more than two decades in poultry

4.2

Weaknesses
Inadequate promotional activities Do not provide credit facility to buyers.

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Lack of proper co-ordination between Purchase department and Production department which in turn delaying delivery of milk film. Highly centralized decision making. High price compared to competitors.

4.3

Opportunities

Increasing demand for poultry products and milk products High support of Government. Government provides various activities for enhancing production capacity of poultry such as farmers awareness programs, loan for buying livestock There is tremendous opportunities for packaged poultry products Only few companies are there into organised poultry buisness in central India.

Threats
Competition from unorganized sector and brand products. Fluctuations in rate of maize,soyabean and rice can affect cost factor of pellet feed. Stiff competition. Threat of Avian flu (Bird flu) 1.

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CHAPTER-VI FINDINGS, SUGGESTION AND CONCLUSION

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6.1) FINDINGS
As per the analysis of data obtained through questionnaire and SWOT analysis of Indian Broiler, the following findings are made.

Most of the customers are satisfied with the poultry product of IB Group. But they were not satisfied with the quality of by-product All consumers do not having easy accessibility to IB products. Few customers are not satisfied with the price of IB products. Sales promotional activities are not adequate. Cost is a little high when compared to the other competitors Some of the agents are not satisfied with the facilities. They want more commission with the same incentives. IB Group is a very popular and well established brand in Chhatisgarh. Well established collection and distribution network. Indian Broiler has wide product range. They have high support of co-operative federation. They are having huge turn over Lack of proper co-ordination between Purchase department and Production department which in turn delays delivery of product.

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They have highly centralized decision making. IB products face stiff competition from unorganized sector There is tremendous opportunities for company in packaged poultry products As there are only few companies in organised poultry business. 1.

1.

6.2) SUGGESTIONS

Indian Broiler is a very popular and well established brand in Chhatisgarh. It is the largest poultry firm in Chhattisgarh products and also ISO certified company. Effective promotional activities are helpful to build a strong brand image. Any brand building in the minds of customer is a long term process. The study is conducted on the opinion of customers towards IB products. The study also concentrated on the aspects of sales and distribution of IB products and customer satisfaction towards IB products. As per the analysis of data, the following suggestions are made. Advertising through visual media helps to capture more customer attention. Inadequate promotional activities will help competitors to penetrate into the market. Hence, Indian Broiler has to concentrate more on promotional activities to have strong brand image and further improve their market share. Indian Broiler has wide product range but do not have separate marketing department. Setting up an additional marketing department will help to promote sales and especially the sales of byproduct. Rural market segments can be explored by setting up more retail outlets in interior parts of the state. Company must give more emphasis on processed and packaged chicken segment that commands 70% market share in Rajnandgaon District and 60% in other parts of Chhattisgarh. Known for superior quality

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for this purpose they had to give attention towards packaging, packaging of chicken and other poultry products must be done in such a manner so that it will become more approachable towards customer, all these must be backed by an intensive advertisment campaign.

6.3)

CONCLUSION

INDIAN BROILER GROUP, established in 1985, plays a major role in channelising poultry products from rural areas to urban areas, to maximize the returns to producers and to provide quality poultry and agro based products to customers.

It strives to ensure farmers prosperity through customer satisfaction. But off late IB Group is facing severe competition in the market. Inadequate sales promotional activities are causing reduction in the market share of Indian Broiler. Even then IB Group enjoys 70% of market share as it maintains the quality of products. With superior promotional activities and excellent quality of products IB would definitely have a bright future and will be a market leader in the poultry products

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7. BIBLIOGRAPHY Below youl Find Host of Additional Resources That you should Find Useful In The Cource of Your study Research:

By Books :
Marketing management : S.a. Sherlekar, Philip kotler, Human resource mgt JOURNALS Webside www.google.com,www.wikipedia.com :P.K. Tiwari : Company Annual report :

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