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How ‘user-friendly’ is your website vis-à-vis the key competing websites among the category users
• Reliance Life
• ING Vysya
• Aviva Life
Site is easily accessible Site is likeable and relevant Site is easy to use with hassle-free navigation Site delivers task accomplishment
* Includes live ratings by both website’s own users as well as users of competitive websites
WUF Ratings - Users vs. Non-Users
Ratings by Website’s Users only Ratings by Website’s Non-Users only
Design Appeal
LIC India
Usage Satisfaction
Ease of Access
-.1 Ease of Usage
-.2
Bajaj Allianz Life
-.3
Brand
* The nearer the brand is to an attribute, more strongly it is associated with that attribute as compared to the other attributes.
Methodology
• Online survey conducted using JuxtConsult’s own net users panel (www.getcounted.net)
and Google search ads (AdSense only)
• ‘Live’ ratings of websites by category users – a website’s current users and its potential
users (user of competitive websites)
• Reporting sample of over 2,700 responses for the category – at least 240 respondents per
website for the top 9 websites in the category. For each website, half the respondents
were asked to ‘surf the homepage’ and half to ‘perform a relevant task’ on the website
• Data made representative of online Indians across SEC classes, age groups, income
groups and town classes (using appropriate 'demographic multipliers‘ from JuxtConsult
India Online 2008 Study)
Respondent Profile – Life Insurance Portals
August-September 2008
August-September 2008
Respondent Profile
(Sample size – 2,740
Demographic Attributes Representation Size - 27 million)
Region-wise Distribution North 21%
East 15%
South 33%
West 31%
Socio-economic Classification SEC - A 31%
SEC - B 35%
SEC - C 24%
SEC - D 8%
SEC - E 2%
Monthly Household Income Up to Rs. 10,000 57%
Rs. 10,000 – Rs. 30,000 28%
Rs. 30,000 – Rs. 50,000 6%
Above Rs. 50,000 9%
Most Expensive Vehicle in the HH 4-wheeler 23%
2-wheeler 46%
Bi-cycle / others 16%
Don't own any vehicle 15%
Category Level User Friendliness Report
1. Overall WUF ratings# of the top websites in the category by current category users and non-
users (minimum 100 live test responses per website reported)
2. Comparative ratings of the user friendliness of their ‘user interface’ (UFEX) as well as the
‘usage experience’ (UZEX)
3. Rating of each reported website on the 4 key website user-friendliness attributes (and the 20
individual parameters within these 4 attributes):
• Accessibility (browser compatibility, download speed)
• Appeal (distinctive looks, organized layout, aesthetics, user identification, distinctive content,
content relevance, ease of comprehension)
• Navigability (ease of locating info, ease of conducting task, navigational cues, error recovery,
contactability/responsiveness)
# all category level ratings are provided by respondents on a 5 point qualitative scale
** depending on the sufficiency of sample size of relevant respondents
JuxtConsult Website User Friendliness Study
Pricing of Reports
Category Level User Friendliness Report 1 150,000 per category 4 400,000 per category
• Email : sanjay@juxtconsult.com
• Website : www.juxtconsult.com
Thank You!