Introduction:

Nature is the divine gift of God; Without nature we have no life. Mankind cannot consume any food without salt. Salt adds taste to food. We take many things in our daily life for granted. Salt tops that type of things. Salt is an important secondary food than a food additive. Although, unlike others, it is not edible by itself, salt is present in all natural foods such as cereals, fruits, vegetables etc., as a mineral, its an essential ingredient vital for the bodily metabolic functions of human beings and animals. It is present in all living organisms

including plants. Like the availability of primary food, salt too is naturally abundant and hence its importance and utility have been taken for granted by human beings. Yet, its preciousness that could out way gold if it goes scarce. Such an important natural resource is
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abundantly available in India. Have we ever thought about the birthplace of salt and about the process by which it is produced? Salt is produced when the salty water is allowed to evaporate in salt pans. For this, the sea water is collected in successive ponds. The process of evaporation takes place till the salt crystallizes on the floor of the pans. To make this process of evaporation easy, salt pans should be situated in areas of low rainfall and high evaporation rates. The sunny weather in the coastal districts of Gujarat and Tamil nadu suits salt production well. Those two regions are the main salt production areas in India. Today, salt is universally accessible and cheap. But there was once a time when it was one of the worlds most precious commodities. Salt's profound impact on human civilization spans recorded history and precedes it. Salt is an inseparable ingredient, which sustains life on earth. In ancient time when seawater evaporated in pits, white layer was formed and found not only tasty but human being also experienced some strength after eating this white layer. The white layer was nothing but Solar Salt. Like this it was the beginning of civilization as well it was the beginning of solar salt production.

This has a long and intriguing history. It has shaped civilizations from the very beginning, and story is a glittering, often surprising part of the history of mankind. A substance so valuable it
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served as currency, influences the establishment of trade routes and cities, provoked and financed wars, secured empires and inspired revolutions. It is not known as to when salt became article of commerce, but it is certain that it one of the earliest form of commercial enterprises. As the time advanced uses of salt increased and the method producing solar salt also become a very important process. In modern times salt has about 14000 known uses from food to industry to de-icing. Presently, about 120 nations are actively engaged in salt production. Salt has influenced human existence virtually from the beginning. Neolithic settlements were at salt springs. Caravans trekked deserts trading salt ounce-for-ounce for gold. Most cultures have folklore and art forms based on salt. And many cultures share traditions such as offering bread and salt to welcome visitors. Salts economic and military significance produced trading partnerships or armed combat. And economies and cultures ranging from the Sahara in West Africa to the Himalayan peaks of Nepal gives a glimpse of the salt trading culture of centuries gone by. Salt is made up of sodium (40%) and chlorine (60%), hence its scientific name, sodium chloride. Salt, like water, is essential to the functioning of the human body; it is precious as a condiment and as a food preservative.

In chemical terms, salt is the combination of a sodium ion with a chloride ion, making it one of the most basic molecules on earth. It's also one of the most plentiful: it has been estimated that salt deposits under the state of Kansas alone could supply the entire world's salt needs for the next 250,000 years. The technical aspects of salt production have tested every civilization. The Phoenicians were the first to harvest sea salt, flooding plains with sea water and then leaving it to dry. The industrial revolution allowed England to mine its rock salt deep in the earth, making England the primary exporter of salt during the 18th and 19th centuries. Japan has a salt production conundrum it has no rock-salt deposits and the climate is too humid to allow for evaporation, so Japan developed its own indigenous salt production technology of boiling brine. Salt production was the lifeblood of nations. The Roman Republic raised the price to raise money for wars, or lowered it to ensure that all citizens could afford this important part of the diet. Poland had salt mines that allowed it to export salt and become a rich and powerful kingdom at the end of the middle Ages, a competitive advantage that was lost when the Germans improved the technology of their sea salt harvesting. Venice fought and won a war with Genoa over salt, but Genoa had the last laugh when Genoan Christopher Columbus destroyed the Mediterranean salt trade by introducing New World supplies to Europe.
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Salt remained critically important to nations up until the 20th century. American revolutionary Thomas Paine complained of many things, one of which was the British salt tax. While that might sound trivial, salt taxes supported British monarchs, salt smuggling was a problem of the 18th century British state, and salt regulations were often in controversy. Salt wasnt the straw the broke the camels back of American independence, but it played its part. Of course, the Americans werent alone in their rebellion against the British over salt. Mahatma Ghandi defied British salt laws when he marched to the sea to make salt. Salt production was a strategic resource during the America Civil War. Early in the conflict, Union forces captured key Confederate salt works in Louisiana and the aptly-named city of Grand Saline in Texas. In December 1864, Union forces made a forced march to Saltville in Virginia, where the captured this strategic town after several previous attacks failed. Why was this town so important? Saltville was the site of the last major salt processing plant in the Confederacy, and it cut off the Souths armies from and undermined civilian morale. Salt has long held an important place in religion and culture. Greek worshippers consecrated salt in their rituals. Jewish Temple offerings included salt; on the Sabbath, Jews still dip their
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bread in salt as a remembrance of those sacrifices. In the Old Testament, Lot's wife was turned into a pillar of salt. Author Sallie Tisdale notes that salt is as free as the water suspending it when it's dissolved, and as immutable as stone when it's dry - a fitting duality for Lot's wife, who overlooks Sodom to this day.

In 1933, the Dalai Lama was buried sitting up in a bed of salt. Today, a gift of salt endures in India as a potent symbol of good luck and a reference to Mahatma Gandhi's liberation of India, which included a symbolic walk to the sea to gather tax-free salt for the nation's poor.

The British monarchy supported itself with high salt taxes, leading to a bustling black market for the white crystal. In 1785, the earl of Dundonald wrote that every year in England, 10,000 people were arrested for salt smuggling. Protesting British rule in 1930, Mahatma Gandhi led a 200-mile march to the Arabian Ocean to collect untaxed salt for India's poor.

Salt has a long and influential role in world history. From the dawn of civilization, salt has been a key factor in economic, religious, social and political development. In every part of the world, salt has been the subject of superstition, folklore, and warfare, it has even been used as currency.

But salt is also an essential element. Life itself would be impossible without it, since the human body requires salt in order to function properly. The concentration of sodium ions in the blood is directly related to the regulation of safe body fluid levels.

And while we're all familiar with the many uses of salt in cooking, we may not be aware that salt is used in some 14,000 commercial applications. From manufacturing pulp and paper to setting dyes in textiles and fabric, from producing soaps and detergents to making our roads safe in winter, salt plays an essential role in our daily lives. Today, salt is so plentiful that its cost is insignificant. We are far more worried about more high profile oil, copper, coal, tungsten, nickel, zinc, and much more. But salt was until recently one of the primary concerns for the resource policy of all nations. Learning the history of salt could help us gain a more realistic understanding of the different kind of resource problems that plague us today.

Growth of Salt Industry in India:

India is the third largest salt producing country in the world (after the US and China) with an average annual production of about 148 lakh tonnes. In a very short period of time sufficiency was achieved (in 1953). Since then, the country has never resorted to imports. The percapita consumption of salt in the country is
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estimated at about 12 kg, which includes edible as well as industrial salt. The current annual requirement of salt in the country is estimated to be 60 lakhs tonnes for industrial use. Caustic soda, soda ash, chlorine etc., are the major salt-based industries. Besides about 15 lakhs tonne of salt is exported every year. Sea salt constitutes about 70% of the total salt production in the country. Salt manufacturing activities are carried out in the coastal states of Gujarat, Tamil Nadu, Andhra Pradesh, Orissa, Maharashtra, Karnataka, West Bengal, Goa and hinter land State of Rajasthan. Among these States only Gujarat, Tamil Nadu and Rajasthan produces salt surplus to their requirement. These three states produce about 70%, 15% and 12% respectively of the total salt produced in the country and cater to the requirement of all the salt deficit and non-salt producing states. Private sector plays a dominant role contributing over 95% of the salt production, while the public sector contributes about 2 3%. The co operative sector contributes about 8% whereas the small-scale sector (less than 10 acres) accounts for nearly 40% of the total salt production in the country. The Tuticorin salt industry, which contributes 25% of the country's total production until five years ago, has been badly hit by high production cost, climate change and shortage of labour. According to Michael Motha, managing director, Sahayamatha Slattern, the quality of salt produced in Tuticorin has also dipped. While many salt producers in Gujarat are companies, owning more
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than 1000 acres, their counterparts in Tuticorin can boast of only a handful of producers who can match this scale. Motha said that 50 percent of the salt sector in Tuticorin is unorganized. Large export orders ranging between 1 lakh and 2 lakh tonnes are executed by single firms in Gujarat, while in Tuticorin, such orders have to be executed by a pool of producers. C. Narean Dharma raj, partner, Brilliant Salt Refinery, said that a high production cost was due to high power tariffs and transportation costs. He said the salt producers pay as much as Rs 100000 a month for power for a 100-acre pan, while in Gujarat, the same amount is paid for a salt pan of 2000 acres. Poor infrastructure was adding insult to injury. These are the amazing facts about salt and its production that finds a significant in Thoothukudi. Just by this common salt, the city has carved a niche for itself in the industrial, chemical and dietary world. In Tamil nadu there are many salt production areas but especially Tuticorin is the highest in the production of salt. Tamil nadu in general and Tuticorin in particular could be rightly termed as the SALT BOWL OF SOUTH INDIA

Objectives:
To study about the socio economic conditions affect purchasing in the marketplace. To ensure the satisfactory level of the customers. To identify and understand the reason for the market fluctuations. To know the working conditions of the employees working in the company.

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Company Profile Introduction:

Mr. Sudalaimuthu Nadar, founder of the organisation, had started business in 1940 as a trader of salt. He is one of the pioneers in the field of manufacturing Fine Powdered Salt using Chakki. The product has being used for Tanning industries. His vision was to manufacture high quality salt as per the emerging market demands. Mr. Sudalaimuthu Nadar moulded the thoughts of his father Mr. M.S.Arunachala Nadar, and started M.S.A Salt Private Ltd in the year 1994. After his death, Mr.Peter Jebaraj came to this business. His in-depth process knowledge has helped them to garner a strong position in domestic as well as international markets.

They have been in the business for nearly seventy two years. They have witnessed the evolution of the salt manufacturing companies in India. They have evolved from a humble beginning to a company that is exporting and supplying to major domestic and international markets. Their arduous efforts to take to their clients hygienically packaged iodized salt have been highly appreciated by their clients around the globe. They follow Good Manufacturing Practices (GMP) at their production unit that result in free flowing salt.
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M.S.A Salt Private Limited has been engaged in manufacturing and exporting a comprehensive assortment of salts and gypsum that includes Common Salt, Gypsum, Marine Gypsum, Salt Pan Gypsum, Fine Powder Salt, Iodized Edible, Crystal Salt, and Industrial Grade Free Flow Salt & Refined Free Flow Iodized Salt. These are manufactured using fine quality crystal salt that makes our range pure and safe for consumption. M.S.A Salt Manufacturer is a well established name in the salt industry. They have carved out a niche for themselves as one of the leading manufacturer, exporter and wholesale supplier of fine granulated edible free flowing iodized salt. They have mastered the technique of manufacturing free flowing iodized salt that remains in the same state even during the rains when the moisture content is high in the atmosphere. Their company has years of experience in the industry which has helped them to maintain their quality as per IDD control standards. Their iodized salt is available in different quantities ranging from 500 gm to 1.5 kg. Through their integrated production structure, they can manufacture upto 500 tons of iodized salt per month. This helps in meeting the immediate and bulk requirements of their clients at any given point of time. For 15 years, they have been offering a wide range of Common Salt, Gypsum, Fine Powder Salt, Edible Crystal Salt, Iodized Edible Salt, Crystal Salt, Industrial Grade Free Flow Salt and
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Refined Free Flow Iodized Salt. These are manufactured with graded high quality raw material that makes our range pure and safe for consumption. They are providing certain welfare measures to the workers who are working in the Salt Company. They provide cloths during the festival time. At the time of the Government holidays they also provide 9 days with wages. Nearly 100,000 family directly or indirectly involved by working in the Salt Company

Harvesting:
The first salt crust of about 30cms thickness used as permanent bed there after Subsequent salt crust of the thickness 10cms to 30cms are harvested and sent to washing plant.

Up

grading:

Freshly harvested salt has impurities derived from seawater. By washing with brine these impurities are removed partly by about 70% before supplying to Caustic Soda industries. By using washed salt the caustic industries save on chemicals, minimize the generation of sludge, and also reduce consumption of salt per tonne of caustic soda reduces, the life of membrane cell increases, the power consumption also goes down.

Their Products:
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1. Free flow salt:

Their product has been manufactured according to IDD standards; fine free flowing, tasty and healthy for customer cooking needs. Their free flow iodized salt is salt fortified with iodine at levels above the natural state. It is food grade salt, fit for human consumption, and contains the prescribed level of iodine. Free Flow Iodized salt is just like ordinary salt used to season and make food taste good. It does not make food taste bad or bitter. 2.

Iodized Refined Salt:

They are specialized in manufacturing high quality

iodized refined salt. These salts are widely used in various cooking applications. It is available in various packings. They manufacture refined free flow iodized salt that is fit for human consumption. Their refined free flow salt is fortified with iodine at levels above the natural state. These are used to season and make food tasty. Their range of refined free flow iodized salt is used in various food products such as:

Confectionery Bakery Pickles Sauces

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Food supplement Food additives Dairy products

3.

Rock Salt:
They offer wide range of rock salt, which contains

dissolved Na+ and Cl- ions. These are a solid form of salt. Their range of rock salt is also applied to road beds in cold climates to help reduce the freezing point of ice and melts them on the road.

4. Flavoured Salt:
They are the manufacturer of high quality Flavoured Salt, which is used for making salads, Indian chats and snacks. These can be availed in different packs and sizes. These can be availed in various flavours like Garlic Salt Onion Salt Ginger Salt Herbal Salt

5. Granulated Salt:

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Made from pure form of salts, they manufacture and export high quality granulated salt, which are widely used in various applications. These can be availed in various sizes as well as packs. This Granulated Salt is hand-crushed to make this holistic, natural salt small enough to be used in a common salts shaker.

6. Bath Salt:
They offer wide range of bath salts, which are widely used for various therapies. This helps the user from various skin diseases as these are used for soothing, moisturizing effects on the whole body. Their range of bath salts relaxes users muscles, enrich your skin with healthy minerals and wash away all your stress as well as worries.

7. Industrial Salt:
They are the manufacturers high quality industrial salts, which are widely used in various industrial applications. Their ranges of industrial salts are known for its purity and freshness in domestic as well as international markets. They offer a wide range of industrial free flow salt that is manufactured from quality raw material. These salts can be availed in different quantities that are as per the specific requirement of the client. These salts find their application in following industries:

Dyeing Industries.
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Soap Factories.

8. Edible Salt:
Their range of edible salt is also known as PVD (Pure vacuum dried iodized salt) in the market. These are widely used for various cooking applications in domestic as well as international markets. They provide us a high quality of renowned edible salt which is made by using superior and fine quality of raw materials. It is free from all kinds of impurities and pollutants. It is fit for human consumption and iodine is available in the required quantity. It is available at very cheap rates to their clients all across the country. Its range includes iodised edible crystal salt, refined flow iodised salt, industrial grade free flow salt, common salt and fine powder salt.

9. Refined Salt:
They are specialized in manufacturing high quality iodized refined salt. These salts are widely used in various cooking applications. It is available in various packings.

Salt

Curing:
They also provide salts for the Fishing companies also. In

this method, the flesh of fish loses some of its water and is
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impregnated with Salt. Rapid penetration of salt into the flesh is desirable for good protection of the product during curing process. The fish may be salted by rubbing dry salt into the flesh (or) by immersing its flesh in a brine solution. The fluid extracted from salting can be allowed to drain away can be used to keep the fish covered by a salty liquid. About 25 % of fresh water of the fish is removed and about 50% of the salt penetrates into the flesh. Salt denatures the enzymes and destroys the Bacteria and Fungi present because of their sensitivity to salt. Salt proportions vary depending on the size of the fish. The rate of absorption of salt by the fish muscle is accelerated by elevated temperature.

Distribution Channels:
The distribution channels in most countries are

characterized by a series of different levels such as importers, distributors, wholesalers and retailers as well as food brokers and agents, with each level performing a specific task. More recently, increased competition and improved logistics have shortened the chain in many markets with imported products often being bought directly from source by the wholesaler or by the retail chain operator. As with other goods, salt products must pass through distribution channels in order to reach the end-user or consumer.
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 Recent

Trends:
In most countries, the larger wholesalers with

national distribution had a retrench to their core geographic areas. This trend, combined with the tendency of many large supermarket chains to buy directly from producers especially this type of products has led to an overall weakening of the wholesaler and also in many developed countries. In most of the markets, the traditional role of the agent has also undergone a change. Improved logistics and means of communications have facilitated more direct contact between the supplier and the importer with a reduced role for the agent. On the other hand, the pressure of time and increased specialization and outsourcing of services has also created a new role for agents specializing in search of new products and markets.

Awards Received:
: National Quality Excellency Award 26.06.08 Economic Development Forum New Delhi
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: Doctor (D.LITT) for Social Service 20.9.2008 : Best Lions Club President Award 2008-2009 : Valuable Contribution Thuditssia 10.7.11

Post Held On: : President in Gandhi Irwin Uppu

Urpthiyalargal Sangam Thoothukudi. : Joint Secretary in Tuticorin Small Scale Salt Manufacturers Association Thoothukudi : Executive Member in Kamaraj College Thoothukudi

Further, backed by the experienced technicians they are able to provide salts and gypsum at international standards. As a result of stringent quality checks they have various certifications and approvals like ISO, CE, FDA and OHSAS. Their stringent quality control norms and excellent production techniques have helps in satisfying their clients in various countries like Malaysia, Sri Lanka and other African countries.

IV) Various departments and its functions. 1. Human Resources Department:

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Successful business venture depend on quality manpower. It is the method of developing the potentials of the employees so that they get maximum satisfaction out of their work and give their efforts to the company. They find preference people from economically weaker/socially backward sections. Personal Department comprises the time office. The various functions of time office are: To check the attendance of each employees. To provide the wages to the workers. To look after the various facilities of the employees. To look after the grievances of the employees.

Their Team:
Their team is managed by highly experienced professionals that possess sound experience of the industry and undertake all assignments to carry out on time manage their team. The entire M.S.A Salt Private Limited Company includes 41 employees that work in coordination with each other. Their team includes:

5 management officials 2 quality checkers

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1 R&D personnel 8 administrators 5 skilled personnel 4 semi skilled personnel 5 unskilled personnel 11 others Their procuring agents are highly experienced in sourcing

quality raw material to provide superior grade salts and gypsum. Their quality controllers also maintain in the end products quality standards like ISO, CE, FDA and OHSAS. They also have packaging experts who package their range of salts and gypsum using high grade packaging material.

Client Satisfaction:
They have been in the industry for 25 years, due to quality range of salts and gypsum. They manufacture and supply all kind of salts and gypsum that are available in different packaging. It depends on the products perceived performance relative to a buyers expectations. Apart from this their range of salts and gypsum are in great demand in industries such as dyeing, soap, biscuits and pickles.

Research and Development:

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Their work operations are facilitated with sophisticated research and development wing that is backed by diligent team of R&D professionals. All their endeavours are directed towards development of quality products that are in conformation with defined industry standards. In addition to this, they strive to identify any shortcoming in any of their range of salts and gypsum and overcome them by means of altering their processes. In order to provide

customized solutions to their clients, they also undertake extensive research activities so as to cater to the clients requirements. This not only helps them to keeping their range of salts and gypsum in line with the latest market trends and demand, but also enhances their market value.

Quality Assurance:
Due to their quality range, they have a wide distribution network in countries like Sri Lanka, Malaysia and some parts of Africa. Their expert team of professionals is focused on providing complete satisfaction to their clients by offering quality range of salts and gypsum. They have been using high quality raw materials. They manufacture and export salts and gypsum that adheres to world's most stringent norms. Following are some of the parameters on which, their range of salts are checked:
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Purity Appropriation of iodine Safe for consumption.

Following are some of the parameters on which, their range of gypsum is checked:

Appropriation on nitrogen Purity.

As a result of stringent quality checks being conducted, they have also achieved necessary certifications and approvals like ISO, CE, FDA and OHSAS.

2. Production Department:
In this department they are responsible for planning, coordinating and controlling the resources needed to produce products
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and services for the company. A set of input is converted into the set of output with the help of the manufacturing operations. For manufacturing this type of large quantities of product, they use special purpose machines. Semi skilled workers are used to operate the machines.

Product Portfolio:
They hold specialization in the field of manufacturing and exporting salts and gypsum. The products range being offered includes Common Salt, Gypsum, Fine Powder Salt, Iodized Edible, Crystal Salt, Industrial Grade Free Flow Salt, and Refined Free Flow Iodized Salt.

The extraction of salt from sea water consists of progressive evaporation of brine in large ponds using solar heat and natural wind. As the brine evaporates, its concentration increases and constituent of salts crystallize in a set order.

During the process, the sodium chloride fraction is separated from the brine over affixed concentration range in a series of flat rectangular ponds and deposits as uniform crust. The salt crust is harvested by variety of process ranging from simple hand labour to mechanical harvester.

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The other salts which crystallize from concentrated brine along with sodium chloride are the chlorides and the sulphates of magnesium, calcium and potassium, these are impurities of salt. The harvested salt in the form of wet crystals, washed with brine to remove insoluble matter as well as soluble impurities.

Their range is fabricated using quality crystal salt. Their range of salts is appreciated across the globe due to following features:

Fit for human consumption Makes food tasty Appropriately iodized Pure

Their range of gypsum is appreciated across the globe due to following features:

Purity Contains 14% organic nitrogen In addition, they pack their range of salts and gypsum in

qualitative packaging material to ensure safe delivery. These are packed in 200Gms to 1 kg packets; they also pack bulk bags of 50 kgs.

Warehousing and Packaging:

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At room temperature they keep salt away from drafts and moisture. A few grains of raw rice in a salt shaker prevent the formation of lumps. They have set up a spacious warehouse to store their range of salts and gypsum safely. Their efficient team of warehousing professionals makes sure fast and safe retrieval of the products. Further, they also make sure that these are packaged properly with high grade packaging material to ensure secure and damage free transit. To cater to the specific demands of their clients, they pack their range of salts in 200Gms to 1kg packets and 50 kgs and gypsum in bulk bags. They use laminated bags to pack 200 Gms and 1kg and LLDPE materials for bulk packaging.

Edible Common Salt under PFA Act:

As per the notifications No: GSR23 (E) dated 16.1.1981 and GSR 764 (E) dated 15.11.1984 the following specification (on dry basis) S.No. Characteristics Requirement common salt 1 Moisture, present by wt. Of the undried sample max 2 Sodium chloride, percent by wt. Min 6.0 96.0

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3 4

Matter insoluble percent by wt. Max Matter soluble in water other than sodium chloride percent by wt. Max

1.0 3.0

Dairy salt is a refined common salt obtained by forced evaporated of treated brine. The moisture content shall not be more than 6 % in respect of common salt and 0.5 % in respect of table and dairy salt. The other important characteristic for common salt is that material shell be crystalline white solid. Common salt produced by solar evaporation may not contain anti-caking Agent.

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Characteristics of Iodised Salt under PFA Act:

S.No.

Characteristics

Requirement Iodised salt

edible

Chloride content (as Na Cl) percent by mass, min

96.0 1.0

2 3

Iodine content , ppm Min Matter soluble in water other than sodium chloride , percent by wt. Max

20.0

Acid Insoluble matter percent by mass, max

3.0

Iodine is essential component of thyroid hormones, which are needed for: *Optimal mental & physical development

*Regulation of body metabolism (General utilization of body energy) As per IS standard, the iodizing chemical normally recommended under tropical condition is potassium iodated Daily requirement of iodine The moisture content shall not be more than 6% by mass. The iodised salt shall be packed in jute bags having inside polyethylene linear, close woven jute bags & HDEP bags.
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3. Marketing Department:
Marketing means it is the process by which companies create value for their customers and build strong customer relationship in order to capture value from clients in return. Marketing companies go out of their way to keep important customers satisfied. Most studies show that higher levels of client satisfaction lead to greater client loyalty, which in turn results in better company performance.

The Operations of marketing department is divided into 2 types: Local sales. Export.

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 Local sales:
They will look after the local sales within the country.

Export :
They will look after the export to the other country. They include various procedures such as pre-shipment documents, postshipment documents execution of sales contract and look after the various export benefits and logistics.

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4. Finance Department: Product Profile:

Product / service name
Manufacturing of salts Trading of salts

Share in net sales (%)

50.00 50.00

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V) Findings:
Generally, the salt company is playing a major role in providing employment opportunities. It is analysed that the income of the employers does not depend on their experience. If they are more efficient enough to run the business, then experience need not be considered. In salt company, they are giving health & food/ clothing services to the people who are working in the company. In salt company, other than labours, the major cost factors are Lorries, trucks and containers. There is no government influence to this type of companies. They are expecting the government to provide certain benefits to them.

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VI) Suggestions: Lowering the cost of

manufacturing and improving the quality

are essential for competitiveness. They should have proper planning since salt production mainly depend on weather conditions.

Latest machines should be implemented in future to fight with

the competitors and retain their clients. Delivery of salt can be made regular by having good transportation facility. If the transport facility increases it is suitable for supplying salt to various states. Better transport arrangements must be made to have proper supply of salt at right time at right place.

The delivery of clients output (salt) should be on time. Workers

are satisfied with the provisions and provisions of health, safety and welfare measures provided in the study unit. They are finding the market is very competitive. Institutional finance for acquisition of machines can be provided by the commercial banks through medium-term loans on rigid conditions. Government must come forward and provide free electricity to the salt manufacturers, traders and also to the exporters.

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VII) Conclusion:
Thus it may be concluded from the organisational study about the M.S.A Salt Manufacturer and Exporter Private Limited company. Seasonal changes also cause price fluctuation in the market. Seasons are also an important factor which increases and reduces the price for the salt. Salt has played a prominent part in the development of mens activities and trade politics. Salt is used for various purposes, edible, industrial exports, textile industry, fish curing hides and skins. Malnutrition is one of the greatest problems in the world. This problem be can easily cleared by having high nutritious food. Today, the demand for food is increasing and we have to depend on other resources. One among them is water resources. Salt are the cheapest sources of protein, easily available throughout the year. No costly investment is needed. The salt trading has earned a reputation for Tuticorin inside as well as outside India for its quality products. The government of India also must take more efforts to produce quality product and give more concessions to promote salt industry. Most of their clients prefer to buy this iodized salt which exhibits good quality, design, reasonable price and easy availability. The survival and the growth of the companys products depend not

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only on the quality, but also on many attributes that make the companys products more acceptable to the intended customers. The salt industry in Tuticorin is vibrant and poised to participate in the anticipated emergence of the region as an even more important economic player in the world marketplace. As part of the basic infrastructure, the salt industry serves as a foundation for this bright future. The salt industry provides employment opportunities to the people. As the salt production mainly depends on the climatic conditions, manufacturers should be fully aware of forecasting the weather conditions. In the rainy season scarcity of salt arises which affects the export of salt. Therefore the manufacturers have to maintain the average stock of salt throughout the year for regular flow of supply. The retailers should have intensive knowledge about the salt production so that they will be able to purchase the salt which is maintained at 24-29 degree. The industries buying salt as raw material for their products, should check the content of salt as per their product requirement, to avoid loss. From the analysis, the researcher concludes that all these above factors such as seasonal changes, competitors influence, export etc affect the market trend. However, the role of manufacturer and trader in salt market does not affect the market trend in a significant way.
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Bibliography

WEBSITES:
msasalt.in Google.com

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