Course Title: Course Code: Credit Hours Course Vision & Objectives

Course Outcomes Course Contents

Reference Books

Fundamentals of Mass Communication Research MC 514 03 The course aims at understanding the basic concepts and implications of mass communication research. The objectives of the course are to introduce the student to the fundamental concepts and terminology of social science research in context of their application to the field of communication studies, and to give the students a critical awareness of quantitative and qualitative research carried out in the field of Mass Communication. After studying this course, students will be able to have a better insight in research methodologies of mass communication. a. Research in Social Sciences b. History and Development of mass Communication Research c. Characteristics and kind of scientific Research. d. Elements of Research e. Quantitative and Qualitative Paradigms f. Research Process g. Level/ Scales of Measurement h. Sampling Techniques i. Quantitative Methodologies: Survey b. Content Analysis j. Qualitative Methodologies: Focus Group Case Study Field Observation Intensive interviews k. Questionnaires Construction. l. Longitudinal Studies. a. Mass Media Research An introduction by Roger D. Wimmer and Joseph R.D Dominick b. Research Methods in social Relations by Holt Rinehart

Course Title Course Code Credit Hours Course Vision & Objectives

Issues in Mass communication MC 523 03 This course focuses on studying and understanding the issues of communication in contents of mass media. This course is designed to help students understand the concepts of meanings derived from language of media and communication, and media and social ideological patterns. After studying this course, students will be able to understand the issues of mass communication and to explain the value of each approach in the analysis of the mass communication process and contents of mass media. a. b. c. d. e. f. g. h. i. j. k. l. m. Language as an issue Effects of media on sociology Influence of Media Workers on Media Contents Freedom of the press. Press Government relationship.(Pakistans Perspective) Globalization and the media Cultural imperialism Propaganda and the Media World flow of information and Communication Order(NWICO) Mass media ethics Feminism in Mass Media Media ownerships, concentrations and conglomerations. New media and Ethical Issues.

Course Outcomes

Course Contents

Reference Books

a. Severin, Werner J., Tankard, James W. (1992). Communication theories: Origins, Methods, And Uses in the Mass Media. NY: Longman b. Joseph, Dominick: The Dynamics of Mass Communication, New York. 1999. c. J. S., Yadava: Issues in Mass Communication, New Delhi. 1998. d. James, Wilson: Mass Media / Mass Culture, New York. 1998. e. Prabhakar, Nawal: Media and Communication in the Global,
Commonwealth. 1998. f. Uma, Joshi: Textbook of Mass Communication, New Delhi. 1999.