Sie sind auf Seite 1von 3

A Study of Customer Preference Towards Services Rendered By Retail Outlet:

Questionnaire
Dear Respondent, I am Geetha, student of Final Year M.Com conducting marketing research on A Study of Customer Preference towards Services Rendered by Retail Outlet for completing my study report for the partial fulfillment of the requirement of Final M.Com. Kindly fill the questionnaire and do the need full. Information furnished by you individually will not be disclosed to anyone.
Geetha Final M.Com S.R.S.M.NF.G.C. and PG Study Center, Barkur.

A. Personal Details:Name of the Respondent: Sex: Male Age: Below Residual Status: Urban Marital Status: Married Occupation: Student Income: Below 15,000 Female 25-35 Semi urban Unmarried Businessmen 15,000- 25,000 Profession 25000- 50,000 Any other Above 50,000 35-45 Rural Above 45 Village

B) Preference about services rendered by Retail Outlet. 1) Are you satisfied with the services provided by modern retail? Yes No 2) Would you like to revisit for purchase in same store? Yes No 3) How often you shop at Retail Outlet.? Weekly twice in a week Fortnightly monthly 4) Which newspaper do you read regularly? Times of India Business line Udayavani Other (specify) 5) What is important according to you? Quality Price Selection Others (specify) 6) Do you have a favorite day to shop? Yes No If yes, which day is it? Monday Tuesday Wednesday Thursday Friday Saturday Sunday 7) Are the hours that retail shops are open 10AM-9PM, Monday to Saturday, 10AM -01PM Sunday, is it satisfactory to you? Yes No If no, according to you what hours would be better? -------------8) Do you think many people develop strong brand loyalty? Yes No 9) How did you hear about the sale at Retail outlet? Mail received at your home Radio T.V Other, (specify) 10) According to you availability of quality merchandise is Very good Acceptability Good Below standard 11) According to you selection and variety of merchandise is Very good Good Acceptability Below standard

12) Price appeal (lower price, good bargains, good values) Very good Acceptability Good Below standard

13) Sales clerk service in retail outlet is Very good Acceptability Good Below standard 14) Parking availability on arrival is Very good Acceptability Good Below standard 15) Access routes to retail outlet is Very good Acceptability Good Below standard 16) Satisfaction with returns and adjustment is Very good Acceptability Good Below standard 17) According to you Retail outlet event is Very good Acceptability Good Below standard 18) Has raising educational attainment influenced buying habits? Yes No 19) What is more fascinates you at shopping in mall? Membership card Discount mailer Parking facility Lucky draw offer Thanking you