YOUTH SERBIAN OPEN

Location: Tennis Center Novak, Belgrade/Serbia Date: April 18 27, 2012 Qualifying: April 18 19, 2012 Main Draw: April 20 27, 2012 Surface: Red Clay Draw: Man Singles Main draw: 28 players Qualifying: 32 players Woman Singles Main draw: 28 players Qualifying: 32 players Total matches: trbuie sa calculez

1.About Belgrade Belgrade is the capital and largest city of Serbia. The city is located at the confluence of the Sava and Danube rivers, where the Pannonian Plain meets the Balkans. Its name in English translates to White city. The city proper has a population of over 1.1 million, while its metropolitan area has over 1.7 million people, making it one of the largest cities in Southeast Europe.

2.Tennis Center Novak is located on the reconstructed tennis courts "Milan Gale Muskatirovic " in Dorcol, surrounded by Kalemegdan fortress and Nebojsa tower on one side and, the Sava and Danube confluence on the other.

3.How to get in By plane Belgrade is serviced by Belgrade Nikola Tesla Airport (IATA: BEG), about 12 kilometers west of the city center, and is the home base of Jat Airways Serbia's flag carrier airline which flies to nearly 40 destinations worldwide. Other major airlines fly to Belgrade, such as Air France, Swiss and Lufthansa. Discount and no-frills carriers offer modest number of flights. Wizz Air has direct flights from London, Eindhoven, Memmingen, Gothenburg, Malm, Charleroi, Rome, Stockholm and Dortmund to Belgrade. Germanwings does have a number of less expensive flights to cities across Europe and Norwegian Air is another low cost airline operating to Belgrade. Flyniki also offers low cost flight from and to Vienna. From 15 April 2010 SpanAir started direct flights from Barcelona and Madrid to Belgrade. From 5 May 2010 airBaltic started direct flights from Riga to Belgrade. SkyWorks flies directly from Bern. Other low cost companies such as Ryanair and EasyJet, however, have yet to make their entrance in the Serbian market, which makes the cost of flying to and from the city a bit higher than other

destinations. For travellers from Asia/Middle East, the low cost airline FlyDubai offers cheap direct connections from India, Sri Lanka and other destinations to Belgrade via Dubai. Airport transfer By taxi. It's good to know that downtown is some 18 km away from the airport. Also,

there is no luggage fee, so you absolutely don't have to pay for your luggage. Bus line #72 runs twice an hour (quarter past and quarter to each hour) to Zeleni Venac in the city centre, and costs 120 dinars (~1.20) from the driver or 80 dinars from the shop inside the departure hall that sells food and newspapers. The trip is around 45 minutes. A more comfortable city bus option is the A1 minibus, going from the airport to Slavija

Square in the city center, stopping at Fontana (Novi Beograd) and the Main Train Station. The buses are comfortable and air-conditioned. The fare is RSD 250 (~2.50), which is paid onboard; be sure to tell the driver what your destination is before departure. By train The Central Train station is located, not surprisingly, in the city center. From the station to Republic Square is 1 km (uphill) - about 15 minutes walk. Almost all national and international trains stop here, but a few trains stop at Novi Beograd/New Belgrade station, cca 5 km west from the city centre. By bus Belgrade's central bus station is next-door to the central train station, in Karaoreva street. Whilst coach service to national and international destinations is frequent, departure times are usually reliable, but arrival times may be not. Timetables aren't clearly posted; the timetables that are there are in Serbian only, so ask for information inside the terminal. Ticket reservations and purchases are made in the terminal building. Be aware that most coach drivers will charge you a fee for baggage handling in the cargo compartment, though this is not a uniform practice with international travel. Also be aware that drivers rarely speak English or any other foreign language. Inform yourself about your trip prior to departure as much as you can; if in doubt, ask a fellow passenger for assistance. By car Coming north from Subotica and Novi Sad, the E-75 highway is recommended, as well as driving to Belgrade from the south. There is also a major road called Ibarska magistrala (Ibar highway, M-22), which provides approach from south-west (direction of Montenegro, for

example). From the west, use the E-70 highway (from Zagreb, Ljubljana etc.). Major roads can be used coming east and north-east from Vrac and Zrenjanin. Highways have toll stations, which are moderately priced. As of summer 2007, there is major roadwork on the E-75 highway north, so expect occasional delays. Serbia's only highways are parts of E-70 and E-75 roads and the highway passes right through Belgrade without a bypass, causing large unavoidable traffic jams on the Gazela bridge and at the Mostar junction. By boat Belgrade lies where the rivers Sava and the Danube meet. Passenger ships enable you to reach every place along the Danube in a very convenient and meditative manner with many fascinating attractions along it, but it is a quite slow and rather expensive way of travelling. By bicycle Belgrade is located on European bicycle route Eurovelo 6 which connects Atlantic Ocean and Black Sea.

4.Sponsors Telekom Srbija

Megatrend Univesity

The Post of Serbia

Dunav Insurance

Continental Hotel Beograd

Digital Printing Center

Alma Quattro

Media Partner

Official Tournnament Ball

Official Tournament Equipment

5.Fan behavior Serbia has proven that is a tennis nation. In order to maintain high standards of event organization and the culture of attendance, please follow the following rules of behavior during the match: Getting up from your seat while a point is in play is forbidden. Please, leave your seats only when players are at a break between games or sets. Use of personal computers on the stands is forbidden. Use of cameras with flashes is forbidden. If you are carrying a mobile phone, please put it on vibration or switch it off. Please, dont disturb the players while point is in play, by shouting or in any other way. Please dont applaud or cheer between first and second serve.

Doing this you would disturb every one on the court, including the player you support.

Purpose of the event: promoting tennis youth events in Belgrade, promoting Belgrade as a sport orientated international destination, attracting a higher number of tourists in the off peak season (July and August are the most crowded months) Description of the event: Target group: Promoting the event: Social media ( Facebook, Twitter, Pinterest, Linked-in) Media (Radio spot) Print media (Flyers, leaflets, newspapers, magazines, brochures) Outdoor Displays (Banners, posters) Unconventional publicity Creating a web site (and offering newsletter option) News posted on Tourist organization of Belgrade

Tourism assets-liabilities: Belgrade has around 50 hotels, a number of motels, about 60 hostels, campsites and private apartments, private flats, private rooms. Also Belgrade has about 30 museums, 7 shopping centers, around 80 restaurants, many pizzerias and pastries, one fortress, 4 palaces, 15 sacral buildings, around 300 cultural monuments, 12 parks and a zoo. Risk Management 1. Weather in April: temperature: average high C/F - 17.5/63.5 average low C/F - 7.8/46 precipitation mm/inches: 55.8/2.315

In the event of rain the matches set for that day will be canceled for the next day

2. Violences that may occur will be solved with the help of the security team 3. Health problems/accidents will be solved by the paramedics from the health point 4. Fire hazards will be prevented by smoke detectors and will be solved by the firefighters. Also there are available fire extinguishers 5. Financial risks - costs exceeding forecasts in this case the solution is to estimate the costs of the event with a higher margin or to have prepared a sum of money in case its needed 6. Social disturbances/crowd control will be solved with the help of the security team 7. Plumbing problems/power failure or electrical failure the organizational team will have the contact number of the firms which are responsible for the plumbing and power of the tennis center 8. Lost children will be announced at the security point which will immediately start a searching operation 9. For lost property will be installed a lost and found booth

Consumer Markets: The participants place of origin: mostly from Belgrade and Serbia but also there may be the neighbor countries involved in the event demographic data: children between the ages of 13-16, both male and female social data: children that are passionate about tennis

The spectators place of origin: mostly from Belgrade and Serbia but also there may be the neighbor countries involved in the event demographic data: people starting from the age of 10, both male and female an important part of the spectators are represented by the parents children that are participating in the event level of education: higher education spending per day around 70

Action Plan: Preparation Auditorium Date & Time 15/04, 10:00am Activity Responsible persons present Check performance of utilities and equipment Install banners and promotional materials Location Tennis Center Novak Responsible person Event Coordinator, event assistants Event Coordinator, event assistants Remarks

Write down the contact number of utilities and equipment manager As established with the sponsors

15/04, 10:15am

Red Clay tennis court

15/04, 10:45am

Red Clay tennis court

15/04, 11:30am

The Event Days Date & Time 18/04, 10:00am 18/04, 10:30am 18/04, 11:00am Activity Arriving of participants Arriving of spectators Starting the event Location Tennis Center Novak Tennis Center Novak Red Clay tennis court Responsible person Remarks Check in participants Check tickets

Financial costs Economic impact in sporting events can be defined as the net change in an economy resulting from a sport event. The change is caused by activity involving the acquisition, operation, development, and use of sport facilities and services. These in turn generate visitors' spending, public spending, employment opportunities, and tax revenue. Specifically, the economic impacts of expenditure are composed of direct, indirect, and induced effects. Direct effects are the purchases needed to meet the increased demand of visitors for goods and services. Indirect effects are the ripple effect of additional rounds of re-circulating the initial spectators' dollars. Induced effects are the increase in employment and household income that result from the economic activity fueled by the direct and indirect effects. Economic impact is an important topic of discussion and debate in sport marketing and/or management fields because estimating the economic impact of a sporting events is very difficult and frequently too subjective. Because of the nature of social science, everyone has their own ideas and methodology for conducting economic impact studies. The main difficulty in doing social science research is based in the fact that everyone believes that they have an innate understanding of the material. Social objects are hidden behind a screen of pre-constructed discourses which present the worst barrier to scientific investigation, and countless sociologists believe they are talking about the object of study when they are merely relaying the discourse which, in sport as elsewhere, the object produces about itself, whether through its officials,

supporters or journalists. Therefore, construction of truly scientific objects implies a break with common representations, which can notably be effected by taking these pre notions as the object of study. Although many previous studies have contributed to economic the impact research of sport and/or recreational events, most studies are based upon the researchers' personal perception and arguable methodology. The purpose of this study was to review previous economic impact studies and to develop strategies for conducting an economic impact study.