Duracell market research

Duracell is a very important brand in the world making it the battery segment is led by Procter & Gamble. Duracell Batteries currently is the second best-selling brand. Its main competitors are Energizer Batteries which is which ranks first in market sales.

Target: Targeted at people aged 12 to 55 years and people (parents) influenced by young children for purchase.

Consumer Habits: Among the many habits that can get battery consumer can find those who like listening to music, playing video games, watching TV, walking (travel) and take photos.

Who uses the product and that: The batteries can be used by all types of people, whether large or small, whether to take a photo or record a video with a camera, listening to an mp3 or mp4, play a video game, using a flashlight, a remote control, etc.. Multiple devices which require battery.

Where to get the product: The batteries can be found in many outlets as: - Kiosks - Peddlers - Pharmacies - Supermarkets - Properties and Rapid-Fot or the like.
Frecuencia de utilizacin del producto: El producto es comprado cada 8 a 15 das eso es dependiendo que tan continuo sea utilizado y desgastado para sustituirlos por unas bateras nuevas.

Competencia Y Clientes (establecimientos): Energizer. Producida por Energizer Holdings (Principal Competidor) Promociones: 1 pila adicional gratis Principales presentaciones: Tamao Doble AA. 1,5V Tamao Triple AAA. 1,5V Tamao 9V Tamao C. 1,5V Tamao D. 1,5V Tamao Pila botn. 1,5V Tamao Pila botn Litio. 3V

Bateras Recargables GP Principales presentacin: Tamao Doble AA Tamao Triple AAA

Pilas Varta Principales presentaciones Tamao Doble AA Tamao Triple AAA

Pilas Maxell Principales presentaciones Tamao Doble AA Tamao Triple AAA Pilas Kodak Principales presentaciones Tamao Doble AA Tamao Triple AAA Pilas Silvana Principales presentaciones Tamao Doble AA Tamao Triple AAA

 Pilas Sony Principales presentaciones Tamao Doble AA Tamao Triple AAA

Pilas Eveready Gold Principales presentaciones Tamao Doble AA Tamao Triple AAA En los establecimientos principales como farmacias y supermercados, los productos Energizer la cual is the premier competition of Duracell have greater presence, you could say that 75% to 25% Duracell, usually batteries in these establishments are behind counter (Box). And in informal settings such as kiosks and hawkers are Duracell has a 100% attendance which may be because the Duracell batteries are cheaper and are directed to a social class C or D. For establishments continued presence of Energizer and Duracell Batteries GP is "rechargeable" Until now I appear in an establishment "Locatel" where one battery brand promotions presented "Energizer" where the package comes a free extra battery.

Market positioning in stores objectives - 10% Larger battery sales in its main submissions Duracell AA double and triple AAA in the Caracas region before the end of 2010.

---- Product Increase presence in pharmacies and supermarkets (Farmatodo, FarmAhorro, Locatel, Unicasa).

strategies - Develop promotions that encourage or attract the attention of consumers. - Design a new gasket where the batteries are contained (Makeover) - Increasing the productions process