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MARCH 2013

BITS & BYTES


Driverless cars?
PAGE 6
COACHS CORNER
The gift of desperation.
PAGE 4
HEALTH-CARE TRENDS
Dont wait to prevent colon cancer.
PAGE 7
www.sibiztrends.com
STEVE WHITE/Business Trends
The Staten Island Chamber of Commerce presented its 2013 Louis R. Miller Business Leadership Awards at a
breakfast at the Hilton Garden Inn. Pictured, from left, are the honorees (sitting) Claire Bisignano Chesnoff,
Eve Tarantano, Doug Johnstone, Steve Villamarin, Lynda Villamarin and Louis Villamarin; (standing) Michael
lanza, Dr. Peter Albert, Melanie Franklin Cohn, Barton Horowitz, Vincent DeMonte, Maria Buonsante and Ste-
fano Sena.
Louis R. Miller Business Leadership Awards
Around the Island
Check out the happenings around
Staten Island this month, in photos.
PAGE 22
By TIM RONALDSON
Business Trends
Staten Island wont have to
wait three years before the eco-
nomic impact of Harbor Com-
mons is realized.
While development of the new
350,000 square-foot retail complex
and 120,000 square-foot hotel in
St. George isnt expected to be
fully operational until 2016, plans
are already in place for the bor-
ough to benefit from the develop-
ment.
BFC Partners, Casandra Prop-
erties and the Staten Island Eco-
nomic Development Corp. have
teamed up for a newly-launched
Staten Island Economic Initiative
Program, designed to aid busi-
nesses and employees to procure
opportunities at the soon-to-be
constructed outlet center.
Projects like this dont come
around every day, which is why
its so important to involve the
community in it, said John Pit-
era of Casandra Properties.
Comprised of three phases, the
SI Economic Initiative Program
will help put Staten Island busi-
nesses, and Staten Islanders, to
work.
Through the first phase of the
program, construction, BFC Part-
ners will be soliciting bids for
Putting
the
Island
to work
please see OUTLET, page 12
By TIM RONALDSON
Business Trends
The five Rotary Clubs on Staten Island
have truly lived up to their international or-
ganizations motto of service above self.
Following the devastation caused by Super-
storm Sandy, the clubs joined together more
than ever before to support the local commu-
nity.
Leaders of each club that makes up the
Five Club Council consisting of Gateway,
Mid-Island, North Shore, South Shore and
Staten Island have met once a week since
please see SERVICE, page 18
Service above self
2 BUSINESS TRENDS MARCH 2013
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By BILLY SPARKLE
I just finished watching 127
Hours, the movie starring James
Franco wherein he plays Aaron
Ralston a man who got stuck be-
tween a rock and a hard place
literally.
Now if you havent seen the
movie you may want to skip this
article until you do because Im
about to spoil the ending. The
movie chronicles a five-day jour-
ney during which Aaron fell
down a narrow opening between
two walls after some rocks loos-
ened causing him to slip. One of
these rocks, a small boulder,
wedged his arm between itself
and the wall.
After being stuck there for five
days, in a remarkable display of
courage and commitment, he
freed himself by cutting off his
arm.
In order to free himself and go
on with his life, he was willing to
cut off his arm.
Would you be willing to cut off
your arm to save your life?
A friend just sent me a text
message saying that life is NOT
the opposite of death. birth is the
opposite of death. So what, then,
is the opposite of life?
I believe the opposite of life is
not living our dreams.
While there are many ways a
person can get stuck, the worst
kind of stuck is *not knowing*
one is stuck. At least, when you
know youre stuck, youre
armed with the possibility of
doing something about it. If
youre stuck and you dont even
know it, it would never occur to
you to do anything to get yourself
unstuck, much less something as
remarkable as cutting off your
arm.
A woman I once met had died
in a car accident. She lost all vital
signs, was pronounced dead, and
ended up in the city morgue. But
then a remarkable thing hap-
pened: she woke up. Right there
lying on the table in the morgue,
she woke up and returned to her
life. She once told me that during
the moments before she died, as
she contemplated her life, she did-
nt regret a single thing she had
done during her life. What she re-
gretted were all the things she
had wanted to do but didnt.
I sometimes hear a person who
admits to having a problem but
doesnt do anything about it be-
cause they arent taking it seri-
ously. Yet when that same person
recognizes the grave nature of
The gift of desperation
COACHS CORNER
please see COACH, page 14
4 BUSINESS TRENDS MARCH 2013
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To learn more about who we are and to gain fast and easy access to a wealth of information in the form of newsletter articles, calculators and research reports.
SBA launches free online
tool called SizeUp
A new free online tool from the
Small Business Administration
helps small-business owners and
startups to compete and grow.
SizeUp helps businesses identify
new customers and compare
their performance against other
businesses in their industry with
data collected from hundreds of
private and public sources.
SizeUp works by analyzing a
business in comparison with sim-
ilar businesses in the same trade
and provides geographic infor-
mation on the marketplace, areas
recommended for advertising and
prospective customers.
The tool provides data analysis
in three key ways:
1.) Modeling a new business or
benchmarking an existing busi-
ness to see how it sizes up by com-
paring performance to other com-
petitors in the same industry
2.) A mapping feature that lets
you see where customers and sup-
pliers are located
3.) Finding the best places to
advertise your business by letting
you choose from present reports
to find areas with the highest in-
dustry revenue and the most un-
derserved markets.
You can create custom demo-
graphic reports.
SizeUp can be found at
www.sba.gov/sizeup.
Small biz can get grants
as part of $1M program
The New York City Depart-
ment of Small Business Services,
the Mayors Fund to Advance
New York City, Barclays, Citi and
UBS announced $1 million in
grants available for small busi-
nesses that sustained physical
damage during Hurricane Sandy.
Grants of up to $5,000 will be
given to impacted businesses for
physical repairs or to replace
equipment. Barclays contributed
$500,000 to the grant program,
and Citi and UBS each con-
tributed $250,000.
Small Business Assistance
Grants will be awarded based on
eligibility and need, and may be
used by recipients for structural
repairs, equipment repairs and
the purchase of replacement
equipment needed for business
recovery.
To be eligible, businesses must
be located in evacuation zones A
or B, have annual gross revenues
under $10 million, employ fewer
than 100 full-time employees, and
be located in the same commer-
cial corridor or within the same
geographic vicinity it occupied
prior to the storm.
Grants will be awarded on a
first-come-first-serve basis until
the funds are fully allocated.
Small Business Assistance
Grants are in addition to the low-
monthly update
please see BRIEFS, page 10
MONDAY
Bus. Outreach Ctr of SI/WBCLDC
Small Bus. Counseling
MWBE/BOC Capital: WBCLDC, 705
Forest Ave., 2nd Fl. By appointment
only. For info, call 718-816-4775.
Kiwanis Club of Richmond Co.:
LaFontana Restaurant, 2879 Amboy
Rd. 7 p.m. For info, call 718-420-
1966.
College of S.I., Small Bus. Dev. Ctr.
Business Counseling: CSI, 2800
Victory Blvd. 9 a.m. to 5 p.m. No
charge. For info, call the SBDC at
718-982-2560.
TUESDAY
Bus. Outreach Ctr of SI/WBCLDC
Small Bus. Counseling
MWBE/BOC Capital: WBCLDC, 705
Forest Ave., 2nd Fl. By appointment
only. For info, call 718-816-4775.
Direct120.com, Ultimate Think
Tank: Lorenzos, 1100 South Ave. For
info, visit www.direct120.com.
Kiwanis Club of South Shore:
LaFontana, 2879 Amboy Rd. 7:30
p.m. For info, call 718-370-2770.
SCORE Business Counseling: S.I.
Bank & Trust, 1550 Richmond Rd. 9
a.m. to noon. No appointment nec-
essary. No charge. For info, call 718-
727-1221.
Business Guild I of the S.I. Cham-
ber of Commerce: Hilton Garden
Inn, 1100 South Ave. 7:45 a.m. Mem-
bers and invited guests only. For
info, call Christina Fiorenza at 347-
581-5022.
Business Network Intl. (BNI) Net-
work Alliance Chapter: Z-One
Lounge, 1821 Richmond Ave. 7 to
8:30 a.m. For info, call Timothy
Houston at 718-981-8600.
Rotary Club Staten Island: LiGre-
cis Staten, 697 Forest Ave. 12:30 to
1:30 p.m. Members and guests wel-
come. For info, call 718-370-3140.
College of S.I., Small Bus. Dev. Ctr.
Business Counseling: Chamber of
Commerce, 130 Bay St. 9 a.m. No
charge. For info, call the SBDC at
718-982-2560.
College of S.I., Small Bus. Dev. Ctr.
Business Counseling: CSI, 2800
Victory Blvd. 9 a.m. to 5 p.m. No
charge. For info, call the SBDC at
718-982-2560.
WEDNESDAY
Bus. Outreach Ctr of SI/WBCLDC
Small Bus. Counseling
MWBE/BOC Capital: WBCLDC, 705
Forest Ave., 2nd Fl. By appointment
only. For info, call 718-816-4775.
Staten Island Business Council:
Lorenzos at Hilton Garden Inn, 1100
South Ave. 7 a.m. Members and
invited guests only. For info, call 347-
855-4488 or send an e-mail to
info@sibizcouncil.com.
Bucks Business Network: Hamp-
ton Inn, 1120 South Ave. 7:45 a.m.
For info, call 718-351-2557 or visit
www.sibucks.com.
Kiwanis Club of Brighton: Jodys
Club Forest, 372 Forest Ave. 7:30
p.m. For info, call 718-348-0505.
Kiwanis Club of North Central:
LiGrecis Staten, 697 Forest Ave.
7:30 p.m. For info, call Len Bosso at
347-592-1937.
Rotary Club of Gateway: The Lake
Club, 1150 Clove Rd. 7:15 p.m. For
info, call 718-447-1509.
SCORE Business Counseling:
Chamber of Commerce, 130 Bay St.
9 to 11:30 a.m. Appointment neces-
sary. No charge. For info, call 718-
727-1221.
E.L.I.T.E. (Executive, Leadership,
Interactive, Team, Effort) Net-
working Group: 1110 South Ave. 8
a.m. New members welcome. For
info, call 347-273-1375.
College of S.I., Small Bus. Dev. Ctr.
Business Counseling: CSI, 2800
Victory Blvd. 9 a.m. to 5 p.m. For
info, call 718-982-2560.
THURSDAY
Bus. Outreach Ctr of SI/WBCLDC
Small Bus. Counseling
MWBE/BOC Capital: WBCLDC, 705
Forest Ave., 2nd Fl. By appointment
only. For info, call 718-816-4775.
Kiwanis Club of Staten Island:
MARCH 2013 BUSINESS TRENDS 5


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tena
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Staten Arts Photography
www.statenartsphotography.com
Steve White
6 Genesee Avenue
Staten Island, NY 10308
Phone: 718.317.5025
Cell: 917.446.4029
Email: statenarts@aol.com
Weddings
Sweet 16s
Anniversaries
Birthday Parties
Much much more!
..................................
WEEKLY MEETINGS
please see MEETINGS, page 19
in our opinion
Growth management?
6 BUSINESS TRENDS MARCH 2013
W
ith this months edition, we
mark the seven-year an-
niversary of Staten Island
Business Trends. Over that time,
weve used this space on a number of
occasions to speak out in support of
sensible and strategic waterfront de-
velopment here on Staten Island. But
it has often seemed that such develop-
ment comes in fits and starts.
Now, 2013 will see the beginning of
some major changes to our shoreline.
The St. George area is likely to see
preparation for a world-class tourist
attraction in the form of the NY
Wheel, a mammoth observation-style
Ferris wheel. Along with that, spade-
work is being done for the construc-
tion of a huge retail complex and hotel
to be situated right near the Ferry ter-
minal. Add to that the potential open-
ing of the National Lighthouse Muse-
um nearby.
In Stapleton, the development of the
old Navy Homeport property into a
large residential, retail and recreation-
al space appears to be on track.
These are all projects meant to in-
crease density on those shorefronts.
However, 2013 will also see Staten Is-
land cede back to Mother Nature cer-
tain areas of the waterfront. Gov.
Cuomo recently announced the start
of a program whereby New York State
will buy out homeowners in Oakwood
Beach an area hit especially hard by
Superstorm Sandy and allow the
land to become part of the surround-
ing bluebelt of stormwater manage-
ment systems. If this first effort is suc-
cessful, it is likely that buyout pro-
grams will occur in certain other
areas as well, particularly on the
South Shore.
Each of these projects has merit in
its own right. However, in looking at
them, we cant help but wonder what
has become of the mayors much-bal-
lyhooed reconvening of the Staten Is-
land Growth Management Task Force.
This panel, now charged with looking
at the coastline and making measured,
thoughtful recommendations post-
Sandy, has been notably silent. Has it
been involved in decision-making on
these projects and programs? Is it
working on other initiatives or any
type of overall planning? It would be
good to hear a status report from this
task force, to be assured that a watch-
ful set of eyes is looking at the big pic-
ture on behalf of the people and busi-
nesses of Staten Island.
66 Willow Avenue
Staten Island, NY 10305
347-682-4867
JANET WARREN DUGO
Publisher
TIM RONALDSON
Executive Editor
STEVE COPPOLA
Director
RICHARD GRADO
Director
ROBERT CUTRONA
Director
LAWRENCE RAMPULLA
Director
DAN McDONOUGH, JR.
Chairman
Business Trends is mailed each month to the
business and community leaders of Staten
Island. To be added to the mailing list, e-
mail janet@sibiztrends.com. To submit a
news release, email news@sibiztrends.com.
For advertising info, call 347-682-4867 or
email janet@sibiztrends.com.
By BILL DUBOVSKY
Situation
Automobiles have never evolved as
quickly as within the last generation of
drivers. According to Businessweek, the
demand for intelligent transportation sys-
tems has grown into a $48 billion industry
in the US alone. Many standard cars now
come with cruise control and self-parking
technology, and when was the last time you
actually rolled up a window? These
changes have been designed with the
human driver in mind but due to rapid
changes in technology, demographics and
psychology, the first driverless vehicles
should be fairly common by 2020 only
seven years away!
Why should the shift to driverless vehi-
cles happen now?
Partly due to an aging population, a
focus on the physically impaired, and the
evidence that younger people are increas-
ingly reluctant to drive, there is an increas-
ing demand for cars that will allow people
to remain independent and mobile without
having to worry about their driving per-
formance. As self-parking systems, crash-
avoidance systems and telematics have
spread, more people are prepared to give
up control of the steering wheel. As im-
proved GPS technology, lasers, radar, cam-
eras, and more powerful and less expensive
computers are developed, these vehicles
will be cost-effective. A few years ago I at-
tended a Harvey Nash Leadership Lecture
where I first learned of the work done by
Volkswagen, BMW, Mercedes-Benz, Volvo
and Audi in Europe. I was amazed by
learning of human passengers in a modi-
fied BMW driving itself on a track at 75
MPH and slowing down to 40 MPH for an S-
curve. Now cars by Ford and Cadillac are
being tested as well as Googles modified
Prius, which has already driven itself over
300,000 miles in normal traffic.
A major legal issue is safety standards
for the new vehicles, with California and
Nevada taking the lead. Its expected that
the first cars will be manually driven until
they reach designated self-driving zones
when the autopilot will take over.
Pros
Some of the benefits of these vehicles
should include safety, since 60 percent of
traffic deaths are blamed upon human
error. Savings of time: these vehicles
would keep track of each other to maintain
speed with minimum distance between
them and automatically reroute to less con-
gested routes when necessary. Conven-
ience: imagine leaving your car at the en-
trance of a parking garage, and it would
park (and retrieve) itself ? What about hav-
ing it drive you to the airport and then
driving itself back to your driveway until
you arrived back? Efficiency: apparently
the average car is idle for about 96 percent
of the time so self-driving cars could drive
you to work, then drive back to your home
to drop off the children at school elimi-
nating the need for a second car.
Cost savings
By allowing cars to drive with robotic
precision, they could be traveling closer
together, according to Googles Driverless
The new road rage driverless cars?
BITS & BYTES
please see BYTES, page 17
MARCH 2013 BUSINESS TRENDS 7
That's what we're all about
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1190 Hylan Boulevard
Staten Island, NY 10305-1920
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By DR. THEODORE STRANGE
Time for a checkup; did you
schedule a colorectal screening
last year like we discussed? If
youre reading this and think that
it sounds familiar, its not Dj
vu. Its just important that we talk
about colorectal health every
March.
I understand colon health is
not the topic of lunch conversa-
tion, but it needs to be discussed.
We tend not to worry about
things until we notice theres a
problem. But, colon cancer can be
a silent killer because pain is a
late stage symptom of the dis-
ease.
Colorectal cancer is the third
most commonly diagnosed can-
cer and the third leading cause of
cancer death in men and women.
With routine screening it may be
diagnosed early offering better
outcomes for treatment. The
American Cancer Society esti-
mates that in 2013 there will be
102,480 new cases of colon cancer
and 40,340 new cases of rectal
cancer and about 50,830 people
will die of the disease in the Unit-
ed States.
Colon cancer can be prevented
by routine colonoscopies, which
can detect other potential issues
like polyps (grape-like growths on
the wall of the intestine) that can
potentially become cancerous, in-
flamed tissue and ulcers, divertic-
ulitis and Crohns disease.
Men and women should begin
colorectal screenings by the age
of 50. The Centers for Disease
Control and Prevention recom-
mends:
n High-sensitivity fecal occult
blood test, which checks for hid-
den blood in three consecutive
stool samples. This should be
done every year.
n Virtual Colonoscopy, per-
formed in low-risk patients (fami-
ly history, no obvious signs of bad
colon health.)
n Flexible sigmoidoscopy,
where physicians use a flexible,
lighted tube (sigmoidoscope) to
look at the interior walls of the
rectum and part of the colon.
This should be done every five
years.
n Colonoscopy, where physi-
cians use a flexible, lighted tube
(colonoscope) to look at the interi-
or walls of the rectum and the en-
tire colon, should be done every
10 years.
During this procedure, sam-
ples of tissue may be collected for
closer examination, or polyps
may be removed. Colonoscopies
can be used as screening tests or
as follow-up diagnostic tools
when the results of another
screening test are positive. In my
opinion the colonoscopy is the
gold standard for detection.
Does a colonoscopy hurt? No,
in most cases, patients are sedat-
ed and rarely feel any discomfort.
In some cases, a patient may expe-
rience pressure due to air being
pumped into the colon; this al-
lows the physician to get the best
possible picture if anythings ab-
normal.
So heres what you need to
know
Employees: being regularly
screened can keep your health
and your paycheck regular. Get-
ting sick is more costly to your
family than to your wallet. Pre-
vention is more cost effective
than potentially spending tens of
thousands of dollars in medical
expenses.
Employers: promoting the im-
portance of colon health is cru-
cial at any organization. Preven-
tion keeps employees healthy,
therefore, keeping them working.
(Plus, raising awareness costs
nothing).
Information is available on nu-
merous websites, including the
Colon Cancer Alliance initiative
at www.ccalliance.org.
So until we discuss this again
next year, do your family a favor
get screened for colorectal cancer.
Theodore Strange is Staten Island
University Hospital associate chair-
man of medicine and vice president
of medical operations/South Site. He
may be reached at (718) 356-6500.
Prevent colon cancer
HEALTH-CARE TRENDS
Visit us on the Web at www.sibiztrends.com
SI MENTAL HEALTH
SOCIETY
ANNIVERSARY BALL
SATURDAY, MARCH 9
Time: 7:00 p.m.
Location: Ritz-Carlton Hotel, Bat-
tery Park, NYC
For information, call 718-442-2225
SI UNIV. HOSP.
AUXILIARY
FASHION SHOW
SUNDAY, MARCH 10
Time: 11:30 a.m. 3:30 p.m.
Location: Vanderbilt at South
Beach
For information, call 718-226-2486
VIZZAV RED CARPET
DANCE SCHOOL
AWARDS SHOW
SUNDAY, MARCH 10
Time: 3:00 p.m.
Location: CSI, 2800 Victory Blvd.,
Springer Hall
For information, call 917-658-7223
SI HEART SOCIETY:
CHEFS
EXTRAVAGANZA
TUESDAY, MARCH 12
Time: 6:30 p.m. 10:00 p.m.
Location: Hilton Garden Inn, 1100
South Ave.
For information, call 718-351-3115
CHAMBER: SI SMALL
BUS. RESOURCE EXPO
WEDNESDAY, MARCH 13
Time: 3:00 6:00 p.m.
Location: Staten Island JCC, 1466
Manor Rd.
For information, call 718-727-1900
NYS WOMEN, INC.
(RICHMOND CNTY.)
WEDNESDAY, MARCH 13
Time: 6:30 p.m.
Location: Bella Vita Caf, 1919 Hylan
Blvd.
For information, call 718-816-5991
HOME IMPROVEMENT
CONTRACTORS
MONTHLY MTG.
WEDNESDAY, MARCH 13
Time: 7:00 p.m.
Location: LiGrecis Staaten, 697
Forest Ave.
For information, call 718-356-2323
RICHMOND CNTY.
BANKERS ASSOC.
WEDNESDAY, MARCH 13
Location: Mikes Place, 4677 Hylan
Blvd.
For information, call 718-370-7037
POWERFUL YOU!
THURSDAY, MARCH 14
Time: 7:00 p.m.
Location: Richmond Diner, 3954
Richmond Ave.
For information, call 718-948-0074
JEWISH COMM.
CTR. CASINO
& BINGO NIGHT
SATURDAY, MARCH 16
Time: 8:00 p.m. 12:00 a.m.
Location: JCC, 1466 Manor Rd.
For information, call 718-475-5246
NYS WOMEN, INC.
(STATEN ISLAND)
TUESDAY, MARCH 19
Time: 6:30 p.m.
Location: LiGrecis Staaten, 697
Forest Ave.
For information, call 718-226-6462
8 BUSINESS TRENDS MARCH 2013
Business Calendar
please see EVENTS, page 15
10 BUSINESS TRENDS MARCH 2013
SPECIALTY SERVICES:
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New Teeth In A Day


Minor Cosmetic Procedures: Botox and Juvederm

Anesthesia/Sedation
FREE DENTAL IMPLANT SEMINAR AT 6:00PM
Thursday March 28th, 2013
201 Edward Curry Avenue, Suite 101

Staten Island, NY 10314


(Off of South Ave, near the Hilton Hotel and the Teleport)
347.354.2228
www.paramountoralsurgery.com
Call us
for a
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consultation!
Limited seating
CALL NOW!
$150.00 per person
Business Attire
Donations: $75 of each ticket is tax deductable to the extent provided by law.
Call for Reservations
(718) 351-3115
The Staten Island Heart Society
Cordially invites you to attend
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Music Provided by Joan Caddell & The Midnight Choir
interest emergency loans and
matching grants already being
provided by the Department of
Small Business Services, and can
be used to help businesses that
may not qualify for the loan.
The Citys Emergency Loan
Fund provides up to $25,000 a
piece to small businesses that ex-
perienced direct damage through
flooding or power outages with
capital to cover working capital,
repairs and equipment replace-
ment, among other things.
Loans are interest free for the
first six months and 1 percent in-
terest for up to 24 months. $15 mil-
lion is available through the
Emergency Loan Fund, con-
tributed by the New York City
Economic Development Corpora-
tion, Goldman Sachs, and the
New York Bankers Association.
$5.5 million in matching grants
has been funded by the Mayors
Fund to Advance New York City,
and the Partnership for New York
City.
For more information or to
apply for the Small Business As-
sistance Grant or the Citys Emer-
gency Loan Fund and matching
grant, call 311 or go to
www.nyc.gov/nycbusiness.
ConstructRELIEF selects
first five homes
The ConstructRELIEF Founda-
tion announced the selection of
five initial homes to begin its mis-
sion of aiding in reconstruction
efforts in Staten Island communi-
ties affected by Superstorm
Sandy.
The foundation was formed as
a not-for-profit organization by
the founders and partners of New
York City firms Think Design Ar-
chitecture and All Renovation
Construction LLC to provide con-
struction finance, management
and fundraising assistance to
Staten Island home owners in
need.
Families who want to be con-
sidered for ConstructRELIEF
projects must submit a sponsor-
ship application.
Building and design companies
or construction industry profes-
sionals interested in volunteering
or contributing materials are
asked to download and submit a
donation application.
Applications can be found on
the website, www.ConstructRE-
LIEF.org.
Northfield Bancorp
announces earnings
Northfield Bancorp, Inc., the
holding company for Northfield
Bank, reported basic earnings
per common share of $0.06 and
$0.30 for the quarter and year
Monthly Update
BRIEFS
Continued from page 4
please see BRIEFS, page 20
MARCH 2013 BUSINESS TRENDS 11
around the island
Special to Business Trends
Tobacco Control leaders from around New York State traveled to Al-
bany to meet with legislators to advocate for ways to protect New
Yorkers from the number one cause of preventable death - tobacco
use. Here, newly-inducted Assemblyman Joseph Borelli meets with
Staten Island youth and the Staten Island Smoke-Free Partnership.
Special to Business Trends
Eden II Programs announced the naming of the performing arts
space at its new autism center and school set to open this fall for
children and adults with autism. The space is being named in honor
of Frank and Lenore Puleo, along with their son, Cristofer. The Puleo
Perfoming Arts Center will be located on the second floor of the
30,000 square foot building located at 15 Beach Street. Pictured,
Lenore Puleo displays an architectural rendering of the new perform-
ing arts space.
Special to Business Trends
The most recent recipients of Lois & Richard Nicotra Foundation grants were feted at the Commons Caf
in Bloomfield. Pictured, from left, are John Calabrese of The Joseph Anthony Verdino Field of Dreams
Foundation, Mitchell Harris of Hillel at CSI, Devorah Katz of Rabbi Jacob Joseph School, Henry Salmon
of Hillel at CSI, Stacey Emmer of the Rabbi Jacob Joseph School, Elena Bass of Staten Feral Initiative,
Teresa DAquila of Staten Island Multiple Sclerosis Group, Ruthann Gratasky of The Baltic Street AEH,
Inc., Janet Miller of P.S. 50, Mary Andreano of the Dr. Vincent Andreano Memorial Foundation, Kathy
OLeary Garbano of the Dr. Vincent Andreano Memorial Foundation, Bob Stevens of the Metropolitan Fire
Association, Foundation trustees Lois and Richard Nicotra, Lisa West of The Baltic Street AEH, Inc.,
Denice Schindler of The Conference House Association, scholarship recipient Noreen Gomez, Dr. Ken
Byalin of Lavelle Prepatory Charter School, and Angela Hebner of The Baltic Street AEH, Inc.
Special to Business Trends
As part of its Sandy Rebuild program, National Grid presented Not Just Bagels on Hylan Blvd. with a
check for $35,000. The shop was devastated during the storm, but recently re-opened for business. Pic-
tured, from left, are Assemblywoman Nicole Malliotakis; Borough President James P. Molinaro; Not Just
Bagels owner Diana Petrone; National Grid President Ken Daly; SI Chamber of Commerce President
Linda Baran; Victor Vientos of National Grid; and Sallyann Bartels of the SI Chamber of Commerce.
JANET DUGO/Business Trends
Sponsors of the Staten Island Economic Development Corp. gathered at the Grand Oaks Country Club to
announce details of the upcoming annual Economic Conference. Pictured, from left, are Victor Vientos of
National Grid, SIEDC Board Chair Bob Moore, Councilman Vincent Ignizio, National Grid President Ken
Daly, Michael Motelson of Dome Property Managment, SIEDC President Cesar Claro, and Dominick Cic-
carelli of ThinkDesign Architecture.
12 BUSINESS TRENDS MARCH 2013
OUTDOOR ROOMS - THE PERFECT OUTDOOR SPOT
THE FIREBIRD SWEEP, INC.
Great Kills Box# 218 55 Nelson Ave Staten Island, NY
Phone 718-356-1747 www.rebirdsweep.com
Professional Chimney & Fireplace Contractors
H.l.C. Lic# 818125
S T A T E N I S L A N D
C H A P T E R
Don't make an ash of yourself!
O
utdoor living spaces are more popular than
ever thanks to all the new products
available for outdoor entertaining and relaxing.
Using the existing available space to augment
your living style pays big dividends in both
pleasure and value.
A good outdoor kitchen responds to its
surroundings with functionality and harmony.
It connects with the dining area and living
area, so that it's as easy to socialize and
converse as it is to set the table and serve the
food. When the cook is at the grill, he or she will
want to interact with the guests who are
lounging on the couch, and can ask for help
without having to shout through walls and
doors. There is so much to consider - sight
lines, kitchen location, workspace in the outdoor
kitchen, kitchen configurations, materials, and
so on.
Let's not forget that we can design any
fireplace you want in your outdoor patio.
Just as a fireplace functions in a living room,
a fireplace and its chimney are dramatic
architectural elements outdoors too. It defines
the perimeter of a patio, and beckons people to
gather there.
So whether you are thinking about updating
your existing patio or you want to plan a whole
new outdoor room, leave it to the pros to design
your dream space. Fireplaces, Kitchens,
Pergolas, Pavers, Granite Counters, Seating
Plans and more, we have the ability to bring it
all together. So give us a call and put peace and
relaxation on the priority list!
Do you have any New York Liquor License issues?
Then call
NEIL M. VISOKY
Attorney at Law
Retired Lieutenant, NYCPD
License Transfers and Applications
Summonses and Disciplinary Defense
Renewals/Alterations
The Corporate Park
1110 South Avenue, Suite 54 Staten Island, NY 10314
Tel 347-273-1356 Fax 347-273-1456 Email nmv66@aol.com
Successor of
Alexander Weiss, Esq.
Former Deputy Commissioner
New York State Liquor Authority
various trades via the SIEDC and
the local business community. In-
terested and qualified companies
can forward a company inter-
view, including resume and refer-
ences, to the SIEDC, which will
then contact these companies
once the bidding process begins,
according to Pitera.
Phase two tackles long-term
employment, showcasing and
promoting the local labor force to
the retailers who will call Harbor
Commons home.
When tenants are spaced at the
center, program officials will en-
courage them to hire from the
local workforce.
The programs website, which
is currently being designed, will
provide links to submit resumes
directly to the site, which will
then be distributed to tenants in
the center.
No one knows the habitats
and the needs of the area better
than we do, Pitera said.
The third phase of the pro-
gram focuses on business oppor-
tunities, encouraging the commu-
nity to participate in four main
ways: becoming tenants at Har-
bor Commons; providing prod-
ucts or services to other business-
es at the center; providing new
food and beverage concepts,
specifically at the centers
planned 30,000 square-foot deck;
and providing entertainment at
the centers venues.
Casandra Properties is cur-
rently accepting letters of intent
for these areas, Pitera said, and
interested parties should contact
him or James Prendamano at
(718) 816-7799.
Pitera said he expects the Har-
bor Commons project to have city
planning certification completed
by this spring.
It will be housed on land that
currently serves as parking for
the Richmond County Bank Ball-
park and the St. George Ferry
Terminal. When completed, it
will include a 350,000 square-foot
retail complex featuring 100 de-
signer outlet stores and a 120,000
square-foot hotel. The New York
Wheel a 625-foot tall Ferris
wheel that will rise 84 feet higher
than the Singapore Flyer, the
worlds current largest Ferris
wheel is also in the works for ad-
jacent land.
For the last two years, I have
anxiously been waiting for this
day, Borough President James
Molinaro said at a press confer-
ence late last year.
Combined, the projects are ex-
pected to generate $480 million in
private investment while creating
more than 1,200 construction jobs
and 1,100 permanent jobs, accord-
ing to the mayors office.
Once opened, both the wheel
Putting the Island to work
OUTLET
Continued from page 1
please see OUTLET, page 21
14 BUSINESS TRENDS MARCH 2013
We teach your home and business how to act -- whether you're there or not -- by installing
a Control4, one-touch automation system.
These are just some of the money-saving, convenient, safety-related actions that will happen automatically:
LIFE MADE EASY
With APB S.E.L.E.C.T. Automation
S ecurity & Cameras & Remote Monitoring
E nergy Monitoring & Management
L ighting Controls
E ntertainment (Home Theaters)
Computer Networks
T echnology of Tomorrow
Visit our showroom
(by appointment only)
APB Security Systems, Inc.
2047 Victory Boulevard
Staten Island, NY 10314
718-698-8244
SECURITY & SAVINGS
Upon leaving your home, thermostats are pre-programmed to
save heating and air conditioning costs. Lights will alternate at
night to simulate occupancy. All lights will go on if an alarm trig-
gers and a recorded message is blasted to a burglar. Upon re-
turning, selected lights will automatically light your home.
CONVENIENCE & SAVINGS
One button puts your home in vacation mode
(HVAC, Lighting, Power-Consumer Electronic De-
vices, etc. are programmed to save money). One
button activates all holiday lighting, and you may
heat your pool from your phone.
ENTERTAINMENT
One remote controls all audio and
video throughout your home from
a few televisions to a complete
home theater room.
ENERGY MONITORING &
MANAGEMENT
We let you monitor every circuit in
your home or business to help isolate
the waste and begin saving on elec-
tricity consumption.
NYS Dept of State Lic #12000034292
Control4 Authorized Dealer
Member NARI-HIC of
Staten Island and CEDIA
Commercial/Residential Renovations
Additions, Extensions, Roof Raisings
Custom Carpentry/Artistic Wood-Working
Finished Basements
Repairs/Handyman Services
Rockscapes, Cultured Stone Installs
Fire/Flood Restorations
Call Bob or David
718-761-8390
Insured. Bonded.
References Available.
License #1015742
Our Prices Fit Your Budget
Project-One Construction Services
their problem, they tend to *wake
up* enabling them to perform
tremendous feats that werent
possible prior to their awakening
(like Aaron Ralston cutting off
his arm).
Its as though the ability to per-
form the activity was there all
along, but until they took it seri-
ously, they couldnt pull it off.
The gift of desperation, it seems,
is that it provides us with the
courage to take the actions that
previously were un-take-able.
Which leaves me with a differ-
ent question: are we not taking
the actions that will fulfill our
goals and dreams because we
arent taking them seriously?
Perhaps we havent experi-
enced our capacity to be extraor-
dinary because weve never had a
goal that was worth cutting our
arm off for.
Maybe our problem hasnt
been that we dont know how (or
arent able) to fulfill our goals;
perhaps our problem is that we
havent created any goals that
were large enough to be worthy of
our effort.
Maybe thats the problem. And
maybe the only reason we havent
done anything about that particu-
lar problem is that we havent
been taking it seriously. Maybe
before this moment, we havent
even been aware of it. Thats OK,
though, because were aware of it
now.
And now that were aware, we
are empowered to take some ac-
tions. By getting present to the
value of our dreams, the way
Aaron (while stuck) got present to
the value of his life, we empower
ourselves to do what they require.
This, I believe, is the gift of des-
peration: it compels us to do the
things we never could have done
so we can have the experiences
weve always wanted to have.
Which brings me back to my
earlier question: What, then, is
the opposite of life? I believe that
the opposite of life is living ones
life without going after ones
dreams, or in the words of Thore-
au, living a life of quiet despera-
tion.
To be truly alive, one must be
willing to end that silence, em-
brace ones dreams, and use that
desperation as the gift it actually
is: a driving force that compels
one to act in accordance with
ones dreams. Even if that in-
cludes cutting off ones arm.
Coach Billy works with highly com-
mitted men & women to produce un-
precedented results in their busi-
nesses and their lives. Learn more at
www.billysparkle.com or contact
Billy directly via e-mail at
billy@billysparkle.com.
The gift of desperation
COACH
Continued from page 2
MARCH 2013 BUSINESS TRENDS 15
Get certified as a Minority or Women Business Enterprise!
Thanks to a local law, New York City agencies are directed to buy
more goods and services from City-certified M/WBE`s.
If you have ever thought about selling, to government, now is a great
time to become a City-certified M/WBE!
City-certified M/WBE`s get:
Free guidance on selling to the government
Free advertising in the Online Directory of Certified Businesses
Invitations to exclusive events with City buyers and prime contractors
This program was made possible by the New York City Council
For more information on SBS M/WBE programs, please visit
www.nyc.gov/getcertified
The West Brighton Community Local Development Corporation (West Brighton
LDC) has been named a member of the New York City Council supported 2012
M/WBE Leadership Association. The West Brighton LDC located at 705 Forest
Avenue, 2nd Floor-Rear, has tools, knowledge, and experience to get you started.
For more information on getting certified, call us today at 718-816-4775, email
nina@westbrightonldc.com or visit www.nyc.gov/getcertified.
Become a
DOME SAVINGS
CLUB VENDOR
and reach thousands
of potential customers!
For more information, call
(718) 605-2500
www.domegroup.com
Dome Property Management - managers of
over 100 condo and homeowners association
communities - is now accepting vendors and
merchants to participate in the Dome Savings
Club, an "offer board" of discounted services
and products for the communities it serves.
Join national companies like Time Warner
Cable, Wells Fargo Home Mortgage and local
businesses like Jealan Fireplaces and The Pool
Therapist. To learn more, visit the Offer Board
at www.DomeGroup.com/dscOffers.
Visit us on the Web at www.sibiztrends.com
BUSINESS LEADERS
TOASTMASTERS
WEDNESDAY, MARCH 20
Time: 7:00 p.m.
Location: 43 Ramona Ave.
For information, call Arlene Trunzo
at 718-317-0949
NETWORKING PLUS
THURSDAY, MARCH 21
Time: 8:15 a.m.
Location: Golden Dove, 3281 Rich-
mond Ave.
For information, call 718-966-6289
SI TRACK RUNNING
& COMMUNITY
FUNDRAISER
THURSDAY, MARCH 21
Time: 6:00 p.m.
Location: Atlantica Private Yacht,
Pier 61, NYC
For information, call 718-273-9271
3RD ANNUAL SI
NOT-FOR-PROFIT
CONFERENCE
FRIDAY, MARCH 22
Time: 8:00 a.m. 6:00 p.m.
Location: Snug Harbor Cultural
Center
For information, call 718-355-6228
CSI: 7 HABITS
OF HIGHLY EFFECTIVE
PEOPLE
FR, SA & SU, MARCH 22-24
For information, call 718-982-2182
24-7
NETWORKING SALES
MONDAY, MARCH 25
Time: 9:00 a.m.
Location: Z-One Restaurant, Rich-
mond Ave.
For information, call 973-697-8872
WORLD OF WOMEN
MONTHLY MEETING
MONDAY, MARCH 25
Time: 7:00 p.m.
Location: Marina Grand, Mansion
Ave.
For information, call 718-948-8175
WBCLDC: FREE
WEBSITE 101
WORKSHOP SERIES
MARCH 25, 26, 27
Time: 6:30 p.m. 8:30 p.m.
Location: 705 Forest Ave., 2nd Fl.
Rear
For information, call 718-816-4775
PARAMOUNT ORAL
SURGERY STUDY CLUB
WEDNESDAY, MARCH 27
Time: 6:00 p.m.
Location: 201 Edward Curry Ave.,
Suite 101
For information, call 347-354-2228
NEW DAY
TOASTMASTERS
THURSDAY, MARCH 28
Time: 7:00 p.m.
Location: SI Univ. Hosp., Seaview
Ave.
For information, call 347-265-1161
Business Calendar
EVENTS
Continued from page 8
MARCH 2013 BUSINESS TRENDS 17
Contact our Commercial Division for
more information about:
Sales & Leasing Investment Property
Multi-dwellings Industrial/Manufacturing
Retail Space Raw Land
Warehouses 1031 Exchanges
Office Buildings
Your gateway to better business and better living on Staten Island
285 St. Mark's Place Staten Island, NY 10301
718-273-3800
www.gatewayarmsrealty.com
Our Knowledge, Experience, Teamwork + Integrity =
Results for You
Now Available
St. George - 29,730 sq. ft. 5-story commercial office
building with 38 off-street parking spaces. Across from
new court house. Banks Welcome!! Only Drive-Thru
opportunity in St. George. Call Robert for details.
Asking $6,475,000 - 7 % Cap Rate.
30,000 SF Warehouse. (Industrial Loop) Approx. 15,000 SF
per floor with mezzanine level for storage. Total usable 45,
000 SF can be subdivided 4 rentals with 20 ceilings.
Currently equipped with 3 loading docks, 1 overhead door &
off-street parking. Ask for Robert for more details at Ext.17.
INVESTM
ENT
IND
U
STRIAL
COMMERCIAL RETAIL & OFFICE SPACE
ST. GEORGE Stuyvesant Place 500-20,000 SF $21-26 RSF
ST. GEORGE Bay Street 1,800 SF $15-23 RSF
ST. GEORGE Bay Street 1,000 SF $24 RSF
WEST BRIGHTON Richmond Terrace 1,000-15,000 SF $15 RSF
WEST BRIGHTON Prime Forest Avenue 1,000 SF $21 RSF
WEST BRIGHTON Lower level-Forest Ave. 800-4,000 SF $15 RSF
MUD LANE Vanduzer Street 2,400 SF $17.50 RSF
RETAIL
ST. GEORGE/St. Marks Pl.
(IDEAL FOR Bank with drive-thru) 2,700 SF $40 RSF
ST. GEORGE/St. Marks Pl.
(IDEAL FOR Bank or Community Facility) 4,000 SF $25 RSF
PORT RICHMOND/Port Richmond Ave.
(IDEAL FOR Church, Restaurant/Deli) 3,750 SF $13 RSF
WAREHOUSE
CHARLESTON Industrial Loop 5,000-8,000 SF $12.00 RSF
MARINERS HARBOR Arlington Avenue 800-2,000 SF $8-10.00 RSF
For Lease
Cars program, and allow our cur-
rent highways to handle two or
three times as many cars without
widening existing roads.
Productivity
Automobile interiors will be re-
designed to be as passive an expe-
rience as riding on a train is,
while the occupants will be free to
devote their attention to work or
study as they commute. This in-
crease in productivity could
make a positive impact on the
economy just as personal comput-
ing, e-mail and the Internet led to
gains in the nations GDP.
Cons
These vehicles will pose a criti-
cal threat to the profitability of
the insurance and advertising in-
dustries. If the cars reduce or
eliminate car accidents, do you
still need collision insurance? In-
surance companies are a $180 bil-
lion business with GEICO alone
doing about $1 billion in advertis-
ing each year. What happens if a
driverless car crashes whos
responsible? What about poten-
tial threats with viruses, mal-
ware, electromagnetic pulses by
terrorists? And what about your
privacy? These cars will track the
users every movement. What of
the need for taxi, bus, and truck
drivers?
Bottom-line
These scenarios are already
evolving and just waiting for con-
sumer acceptance. Will you be the
first on your block to get one?
Bill Dubovsky - Comtel Information
Services, has a proven track record
of business success spanning over
30 years in helping hundreds of or-
ganizations improve their profitabili-
ty. He is the principal technology
specialist with Comtel Information
Services, a New York based telecom-
munications consulting firm, and an
adjunct lecturer in business at the
College of Staten Island, C.U.N.Y.
Contact him at
billdubovsky@gmail.com.
Bits
BYTES
Continued from page 6
Visit us on the Web at www.sibiztrends.com
Sandy hit to organize relief ef-
forts throughout the Island, ac-
cording to Jamey Rimschnick,
current member and former pres-
ident of the North Shore Rotary
Club. While each club operates in-
dependently, they have the same
common goal as every club under
the umbrella of Rotary Interna-
tional, which has 1 million mem-
bers worldwide.
Because we are on an island,
our five clubs work very well to-
gether. Were isolated here, said
Rimschnick, who has been in-
volved with Rotary since 1998.
We all know each other from
business. When theres an issue
on one part of the Island, it af-
fects all of us.
The Rotary clubs have been
hard at work to fill the monetary
gaps. Staten Island received an
outpouring of support from
around the world following Su-
perstorm Sandy, with donations
coming in to organizations Island
wide. To ensure the money would
be used properly and distrib-
uted in a timely manner the
Five Club Council created a joint
fund to share among the clubs,
and each club has been free to
handle the money how it sees fit.
Half the money was set aside
for to-be-determined long-term
projects, while the other half has
been put back into the communi-
ty for short-term storm recovery.
The North Shore club took its
funds, matched it, and immedi-
ately put the money to work,
finding the cracks and helping
families who desperately needed
it, Rimschnick said.
Five clubs are stronger than
one, he said. Its a great organi-
zation. Ive really enjoyed my in-
volvement with it, and we do a lot
of good things.
While Rimschnick lives and
works on the North Shore, a lot of
his clubs members do not. That
expanded view of the Island has
greatly helped with increasing
ideas and ways to solve problems.
The Five Club Council has
worked so well, he said, that other
clubs in other parts of the coun-
try have tried to replicate what is
being done here on Staten Island.
Outside Rotary, Rimschnick
played a direct role in the support
and recovery of Staten Island
businesses. His company, Com-
puters & Parts Unlimited, helped
customers get their computer
equipment and data back up and
running as quickly as possible.
His storefront lost power for a
week following the storm, so Rim-
schnick set up shop in a
makeshift office in the basement
of his home. Luckily, most of his
long-time clients the business
was established in 1985, and hes
worked there since he attended
college in 1989 had his cell
phone number and could reach
him while they were down.
For the first few weeks follow-
ing the storm, Rimschnick and
his staff drove around the Island
to help clients replace damaged
equipment, move computers to
temporary offices and, in most
cases, restore data from off-site
backups.
When it contains a lot of your
important information, people
panic, he said. Our concern
was getting them back up and
running so they could run their
business. That was our No. 1 goal,
to get them to a point where they
could be generating money.
18 BUSINESS TRENDS MARCH 2013
Service above self
SERVICE
Continued from page 1
Fidelity Payment Services is a registered ISO/MSP of Wells Fargo Bank, NA, Walnut Creek, CA - Member FDIC and US Bank Minneapolis, MN.
ADVANCED PAYMENT PROCESSING.
SIMPLIFIED.
718-983-9272
doviddovid.com
Advice - Not 1ust Price!
please see SERVICE, page 20
LiGrecis Staten, 697 Forest Ave.
7:30 p.m. For info, call 718-967-4345
or kiwanisclubofstatenisland.com.
Rotary Club of South Shore: Mari-
na Grand, 141 Mansion Ave. 12:15 p.m.
For info, call 718-987-2061 or visit
southshorerotary.org.
Rotary Club Mid-Island: New Dako-
ta Diner, 921 Richmond Ave. 7:30 to
9:00 a.m. Call 718-981-0700.
SCORE Business Counseling: SI
Bank & Trust, 1550 Richmond Rd. 9
a.m. to noon. No appointment nec-
essary. No charge. For info, call 718-
727-1221.
Rotary Club of North Shore: LiGre-
cis Staten, 697 Forest Ave. 7 p.m.
For info, call Chris Williams at 718-
442-9047.
Business Network Intl. (BNI) High
Achievers Chapter: PKs Restau-
rant,1281 Arthur Kill Rd. 7 to 8:30
a.m. For info, call Timothy Houston
at 718-981-8600.
Business Guild II of the S.I. Cham-
ber of Commerce: Hilton Garden
Inn, 1100 South Ave. 7:45 to 8:45
a.m. Members and invited guests
only. For info, call Bob Williams at
718-356-1952.
Business Guild III of the SI Cham-
ber of Commerce: Hilton Garden
Inn, 1100 South Ave. 7:30 a.m. New
members welcome. Call Melody
Minkoff at 718-370-0040.
College of S.I., Small Bus. Dev. Ctr.
Business Counseling: CSI, 2800
Victory Blvd. 9 a.m. to 5 p.m. For
info, call 718-982-2560.
Community Emergency Response
Team (CERT): 7 p.m. For info. and
locations, call John Tidona at 718-
448-7160 or e-mail
portrichcert@yahoo.com.
FRIDAY
Bus. Outreach Ctr of SI/WBCLDC
Small Bus. Counseling
MWBE/BOC Capital: WBCLDC, 705
Forest Ave., 2nd Fl. By appointment
only. For info, call 718-816-4775.
SATURDAY
SCORE Business Counseling: St.
George Library, 5 Central Ave. 10
a.m. to noon. Appointment neces-
sary. No charge. For info, call 718-
442-8560.
SCORE Business Counseling: Rich-
mondtown Library, 200 Clarke Ave.
10 to 11:30 a.m. Appointment neces-
sary. For info, call 718-668-0413.
MARCH 2013 BUSINESS TRENDS 19
Doreen M. Inserra, CPA, PC
Certified Government Financial Manager
Certified Public Accountant
Individual & Business Tax Consultant
A Professional Corporation
E-File / E-Pay Available
Member
QuickBooks Professional Advisor Program
SI Chamber of Commerce
By Appointment
718-979-5163
FOUNDATION FINANCIAL
ADVI5OR5
RNALD I. CITRNL
A!tiscr Circc 1983
718-727-5100
Weekly Meetings
MEETINGS
Continued from page 5
20 BUSINESS TRENDS MARCH 2013
Rimschnicks clients all react-
ed in different ways to the dam-
age their business suffered. Some
have been at it for so long that
they didnt want to go through the
re-building process, choosing to
close up shop and retire instead.
But most hit the ground running
again, once the initial shock of
the damage wore off.
People realize that things hap-
pen. In business, you have to ad-
just and move on, he said. Once
people realized that computers
are just equipment and their data
was backed up, it wasnt really a
big deal. Most people have settled
in and re-grouped. If youre in
business, and you have some-
thing like that happen, you have
to address it right away.
Rimschnicks company alone
cant solve everyones problems.
Nor can the North Shore Rotary
Club, the Five Club Council or Ro-
tary International. Superstorm
Sandy caused too massive a chal-
lenge to think any one person,
any one company, any one group,
or any one organization can solve
everything.
But if each person, each com-
pany, each group and each organi-
zation can maximize what they
are able to do, then there can be a
true impact in the community.
I think its our job to make
sure that anything we do gets
used to its full potential, Rim-
schnick said. Were there to help
people in need who fall through
the cracks. If we can help one per-
son, weve done our job.
Sandy recovery
SERVICE
Continued from page 18
ended Dec. 31, 2012, respectively,
as compared to $0.07 and $0.30 for
the quarter and year ended Dec.
31, 2011, respectively.
Diluted earnings per common
share were $0.06 and $0.29 for the
quarter and year ended Dec. 31,
2012, respectively, as compared to
$0.07 and $0.30 for the quarter and
year ended Dec. 31, 2011, respec-
tively.
John W. Alexander, chairman
and chief executive officer, com-
menting on 2012, said, North-
field has just completed a memo-
rable year.
We began the year celebrating
our 125th Anniversary, a mile-
stone few companies are able to
attain.
In the first quarter we an-
nounced an agreement to acquire
Flatbush Federal Savings and
Loan Association, and completed
the transaction in the fourth
quarter, adding three branches to
our expanding Brooklyn net-
work.
Northfield also adopted a plan
of conversion, setting in motion a
strategic decision to become a
fully public company and move
away from the mutual holding
company format, and Im pleased
that the strong participation of
our depositors and the communi-
ty resulted in a successful stock
offering.
Continuing, Alexander added,
Financial performance in 2012
remained strong. Loan growth
was robust with an almost 16 per-
cent increase in total loans, driv-
en by a 33 percent increase in
multifamily loans.
Notwithstanding a challeng-
ing interest rate environment and
continuing pressures on margins,
we increased net interest income
over five percent, and managed
the net interest margin compres-
sion to only three basis points
year over year. Additionally, asset
quality continued to improve,
with nonperforming assets de-
creasing on both a dollar and per-
centage basis. Non-performing
assets to total assets were 1.30 per-
cent at year end 2012.
Monthly Update
BRIEFS
Continued from page 10
MARCH 2013 BUSINESS TRENDS 21
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and the retail complex are expect-
ed to produce a significant eco-
nomic impact on the region, tak-
ing advantage of the millions of
riders per year who board the
Staten Island Ferry.
The goal has always been to
get the tourists off the boats.
Once they get off the boats,
theyll go into the neighborhoods.
But theyve never really had a
reason to get off the boats be-
fore, Pitera said. This center
will act as a springboard to get
millions of tourists into the St.
George area.
Were part of the community.
We realize the needs of the com-
munity. When youre doing a
large project in the community,
the community should benefit
from it. We want to put Staten Is-
land to work. Theres a lot of tal-
ent on the Island, and were going
to utilize it.
Putting the Island to work
OUTLET
Continued from page 21
M&R helps affected businesses
M & R Hotel Group, operators
of the Holiday Inn Express and
Comfort Inn on Staten Island,
spread some holiday cheer to
those affected by Hurricane
Sandy on Staten Island. On both
Christmas Eve and New Years
Eve, the organization sent 50 piz-
zas each to the shelter at Bayley
Seton Hospital and the FEMA as-
sistance center on Hylan Boule-
vard.
As a local provider of tempo-
rary shelter for many of our
neighbors affected by the storm,
we see first-hand the impact and
destruction the storm has had on
so many lives and wanted to do
something to provide a bit of
cheer during the holidays. We
hope that the New Year will bring
them better times and steady
progress on rebuilding their
lives, said Manish Patni, COO of
M&R Hotel Group. M & R Hotel
Group has more than 80 rooms
between the two hotels being used
for Sandy victims, and they have
been working with FEMA and the
Mayors office.
22 BUSINESS TRENDS MARCH 2013
around the island
JANET DUGO/Business Trends
The Richmond County Savings Foundation announced it was granti-
ng $450,000 to the Staten Island Museum in support of two exhibi-
tions that will launch the opening in 2014 of the museums new facil-
ity at Snug Harbor Cultural Center. Pictured, from left, are SI Muse-
um Executive Director Elizabeth Egbert, Richmond County Savings
Foundation Executive Director Cesar Claro and SI Museum Board
Chair Ralph Branca.
STEVE WHITE/Business Trends
The non-profit organization NYC Arts Cypher, dedicated to promot-
ing positive values through the arts and entertainment, held a
fundraiser at its Broad Street facility. Pictured, from left, are one of
the evenings honorees, Phil Guarnieri of Empire State Bank, and
Charlie Balducci of NYC Arts Cypher.
Special to Business Trends
The Forest Avenue Business Improvement District presented a check of support to the organizers of
Staten Islands annual St. Patricks Day Parade. Pictured, from left, are BID Executive Director Loretta
Cauldwell, Parade Chairman James Haynes, and BID Past-President Tony Whalen.
Special to Business Trends
Hoteliers Lois and Richard Nicotra hosted nearly 800 supporters at a Hurricane Sandy Relief dinner
at the Hilton to benefit the Stephen Siller Tunnel to Towers Foundation Staten Island Relief Fund. Pic-
tured, from left, are Frank Siller of the Tunnel To Towers Foundation, Lois Nicotra and Richard Nicotra
and Joe Causi.
Special to Business Trends
Empire State Bank recently donated $2,000 to ECHO (Emergency Childrens Help Organization) to as-
sist with their Sandy Relief program. Pictured, from left, are Empire State Bank President Philip
Guarnieri; ECHO Chairman Sebastian Angelico; JoAnn Libretti of Empire State Bank; ECHO Executive
Director Pasquale Loporcaro; and Jeanne Sarno of Empire State Bank.

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