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Q) Pick a company.

As completely as possible, characterize its brand portfolio and


brand hierarchy?

Ans) The company chosen by me is Maruti Suzuki India Limited.

Maruti Suzuki India Limited is a publicly listed automaker in India. It is a leading


four-wheeler automobile manufacturer in South Asia. Suzuki Motor Corporation of
Japan holds a majority stake in the company. It was the first company in India to mass-
produce and sell more than a million cars. It is largely credited for having brought in an
automobile revolution to India. It is the market leader in India. On 17 September 2007,
Maruti Udyog was renamed to Maruti Suzuki India Limited. The company's
headquarters remain in Gurgaon, near Delhi.

BRAND PORTFOLIO OF THE COMPANY

YEAR
CLASS BRAND NAME SLOGAN
INTRODUCED
Change your life
Maruti 800 1983
Let's go
Maruti Alto 2000
Shape your world
City Car Maruti Zen Estilo 2005
Stop @ nothing
Suzuki Alto (A-star) 2008

Upcoming model
Suzuki Splash
in 2009
Maruti Wagon-R 1999 For the smarter race
Super mini
Car Maruti Suzuki Swift 2005 You're the fuel

Maruti Suzuki SX4 2007 Men are back


Compact
Car
Maruti DZiRE 2008 The heart car
Play it your way
Sports Suzuki Grand Vitara 2007
Utility
King
Vehicle Maruti Gypsy 1985
Maruti Omni 1984 Fits all
Microvan
The joy of travelling
Maruti Versa 2003
together

BRAND HIERARCHY OF THE COMPANY

MARUTI
SUZUKI

City Car

Maruti Zen Suzuki Alto


Maruti 800 Maruti Alto Estilo (A-star)
Suzuki Splash

Super mini
Car

Maruti Maruti
Wagon-R Suzuki Swift

Compact
Car

Maruti Maruti
Suzuki SX4 DZiRE

Sports Utility
Vehicle

Suzuki Grand Maruti


Vitara Gypsy

Microvan

Maruti Maruti
Omni Versa

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