Starbucks Coffee Food Manufacturer Company Logo

The idea of the siren used in the Starbucks logo originates from HermanMellvilles Moby Dick She is designed to mesmerize the coffee drinkers; to lure them to the cup A slightly different logo was created for each coffee, and appeared beside it onthe menu board as well as on the package of the coffee.

Mission Statement Our mission: to inspire and nurture the human spirit one person, one cup andone neighborhood at a time.Here are the principles of how we live that every day: Our Coffee: It has always been, and will always be, about quality. Were passionate aboutethically sourcing the finest coffee beans, roasting them with great care, and improving the lives of people who grow them. We care deeply about all of this; our work is never done.Our PartnersWere called partners, because its not just a job, its our passion. Together, weembrace diversity to create a place where each of us can be ourselves. We always treateach other with respect and dignity. And we hold each other to that standard. Our Customers: When we are fully engaged, we connect with, laugh with, and uplift the lives of our customers even if just for a few moments. Sure, it starts with the promise of aperfectly made beverage, but our work goes far beyond that. Its really about humanconnection. Our Stores: When our customers feel this sense of belonging, our stores become a haven, abreak from the worries outside, a place where you can meet with friends. Its aboutenjoyment at the speed of life sometimes slow and savored, sometimes faster. Alwaysfull of humanity. Our Neighborhood: Every store is part of a community, and we take our responsibility to be goodneighbors seriously. We want to be invited in wherever we do business. We can be a

force for positive action bringing together our partners, customers, and the communityto contribute every day. Now we see that our responsibility and our potential for good is even larger. The world is looking to Starbucks to set the new standard, yet again.We will lead. Our Shareholders: We know that as we deliver in each of these areas, we enjoy the kind of successthat rewards our shareholders. We are fully accountable to get each of these elementsright so that Starbucks and everyone it touches can endure and thrive. ORGANIZATION: Company ExecutivesHoward Schultz Chairman, president and chief executive officer Cliff Burrows President, Americas John Culver President, Starbucks Coffee China and Asia Pacific Jeff Hansberry President, Starbucks Channel Development, Seattles Best Coffee Arthur Rubinfeld President, Global Development Michelle Gass President, Starbucks Europe, Middle East and Africa Annie Young-Scrivner Global Chief Marketing officer and president, Tazo Troy Alstead Chief financial officer, Chief administrator officer Paula Boggs Executive vice president, general counsel and secretary Peter Gibbons Executive vice president, Global Supply Chain Operations Stephen Gillett Chief Information Officer, Executive vice president, digital ventures Kalen Holmes Executive vice president, Partner Resources (Human R

HARDWARE OF STARBUCKS

Starbucks mobile payments strategy continues to gain steam, with recent reports stating that the coffeehouse chain has processed 42 million payments processed via its mobile application. Back in December, Starbucks reported that 26 million transactions had been processed via the mobile payments app since its January 2011 launch. The 16 million jump in transactions in just four months suggests that the app is growing at faster pace this year.