Beruflich Dokumente
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Chapter 1
Introduction of Topic
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1.1 ENTREPRENEURSHIP
Entrepreneurship is the act of being an entrepreneur, which can be defined as "one who undertakes innovations, finance and business acumen in an effort to transform innovations into economic goods". This may result in new organizations or may be part of revitalizing mature organizations in response to a perceived opportunity. The most obvious form of entrepreneurship is that of starting new businesses (referred as Startup Company); however, in recent years, the term has been extended to include social and political forms of entrepreneurial activity. When entrepreneurship is describing activities within a firm or large organization it is referred to as intra-preneurship and may include corporate venturing, when large entities spin-off organizations. Entrepreneurial activities are substantially different depending on the type of organization and creativity involved. Entrepreneurship ranges in scale from solo projects (even involving the entrepreneur only part-time) to major undertakings creating many job opportunities. Many "high value" entrepreneurial ventures seek venture capital or angel funding (seed money) in order to raise capital to build the business. Angel investors generally seek annualized returns of 20-30% and more, as well as extensive involvement in the business.[4] Many kinds of organizations now exist to support would-be entrepreneurs including specialized government agencies, business incubators, science parks, and some NGOs. In more recent times, the term entrepreneurship has been extended to include elements not related necessarily to business formation activity such as conceptualizations of entrepreneurship as a specific mindset (see also entrepreneurial mindset) resulting in entrepreneurial initiatives e.g. in the form of social entrepreneurship, political entrepreneurship, or knowledge entrepreneurship have emerged. Brown and Upton had the opinion that Entrepreneurship can be known as the method of gaining, pulling simultaneously all the resources, and installing them in the quest of apparent chances in the coming future for lengthy gains.
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Project Preparation and Appraisal of Hotel cum Resort 5) It is a challenging opportunity for the people: Although entrepreneurship is a challenging task but in most of the cases the rewards it gives are much more than what one anticipates. It does not only reward an entrepreneur at financial levels but also on individual level. It provides self-satisfaction to the entrepreneur. 6) Entrepreneurship provides self-sufficiency: The entrepreneur not only become self-sufficient but also provides great standards of living to its employees. It provides opportunity to a number of people working in the organization. The basic factors which become a cause of happiness may be liberty, monetary rewards, and the feeling of contentment that one gets after doing the job. Therefore the contribution of entrepreneurs makes the economy an improved place to live in.
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Adequate communication
Improper communication among employees can lead to misunderstandings and negatively impact the performance of the firm. A project manager can be a bridge among the diversified branches of project undertaking. And why only employees? Stakeholders also form a part of the company. They prefer investing in those companies that deliver projects on time and keep them informed about updates and progress of the projects.
Reducing risks
The probability of getting hit by an unwanted or unexpected event has increased manifold in today's competitive business environment. Why is project management so important? The project management team can identify the potential risks, take their time to rectify them and help the company save valuable resources. In case of worst crisis, the project management team can opt for change management method to attain the desired goals.
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Project Preparation and Appraisal of Hotel cum Resort financing to take place. "Several long-term contracts such as construction, supply, off-take and concession agreements, along with a variety of joint-ownership structures, are used to align incentives and deter opportunistic behavior by any party involved in the project." The various patterns of implementation are sometimes referred to as "project delivery methods." The financing of these projects must also be distributed among multiple parties, so as to distribute the risk associated with the project while simultaneously ensuring profits for each party involved. A riskier or more expensive project may require limited recourse financing secured by a surety from sponsors. A complex project finance structure may incorporate corporate finance, securitization, options (derivatives), insurance provisions or other types of collateral enhancement to mitigate unallocated risk. Project finance shares many characteristics with maritime finance and aircraft finance; however, the latter two are more specialized fields within the area of asset finance.
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Project Preparation and Appraisal of Hotel cum Resort The new project finance structures emerged primarily in response to the opportunity presented by long term power purchase contracts available from utilities and government entities. These long term revenue streams were required by rules implementing PURPA, the Public Utilities Regulatory Policies Act of 1978. Originally envisioned as an energy initiative designed to encourage domestic renewable resources and conservation, the Act and the industry it created lead to further deregulation of electric generation and, significantly, international privatization following amendments to the Public Utilities Holding Company Act in 1994. The structure has evolved and forms the basis for energy and other projects throughout the world.
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or other security, military, or political interventions. Eligible expenditures that can be financed for the above from ITF are:
Investment and capital expenditures, including prefeasibility studies and incremental recurrent costs.
Eligible recipients of grants from the Trust Fund must meet the Bank's criteria, included those that apply to financial viability. Recipient entities responsible for implementing activities financed from the ITF can be inside or outside Iraq, and include: Iraqi ministries, governorates and municipalities, private entities, NGOs, UN agencies, or international financial institutions. The ITF emphasizes Iraqi ownership and building Iraqi institutional capacity. Under the ITF, potential recipients, in consultation with World Bank staff, submit project proposals for approval to the Iraqi Strategic Review Board (ISRB), which determines whether proposals are consistent with priority needs. Following ISRB approval, the World Bank proceeds to appraise the project. For satisfactorily appraised operations, the Bank, as the ITF Administrator, and the recipient negotiate and sign a Grant Agreement which spells out the terms and conditions under which funds will be made available to the recipient entity.
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Project Preparation and Appraisal of Hotel cum Resort The Grant Agreement governs the actual use and disbursement of funds. It specifies measurable indicators to monitor implementation progress. It also contains detailed financial management, procurement, monitoring, and other fiduciary arrangements to ensure that funds are used for eligible expenditures.
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1) Submission of Loan Application:The borrower may submit the application to any of the three lending institutions. viz IDBI, ICICI and IFCI. The borrower is required to fill out a common application form which seeks comprehensive information about the project. Specifically, the common application form covers the following aspect: Promoter background Promoters of the industrial concern Particulars of the project (capacity, process, technical arrangement, management location, land and building, plant and machinery, raw material, effluent, labor, housing, and schedule of implementation. Cost of project Means of finance Marketing and selling arrangement Profitability and cash flow Economic consideration Government consents
2) Initial Processing Loan Application:When the application is received, and officer of the recipient institution reviews to ascertain whether it is complete for processing. If it incomplete the borrower is asked to provide the required additional information. When the application is considered complete the recipient institute prepares a flash report which is essentially summarized of the loan application, to be evaluated at the Senior Executive Meeting (SEM). Once the SEM, on the basis of its evaluation of the flash report, decides that the project justify a detailed appraisal, it nominate the lead financial institution. The factor taken into account for designating the lead financial institution are : location of the project, prior experience of institution in handling similar project, presentation of institutions in the state and promoter group, and exiting workload of the institution.
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Project Preparation and Appraisal of Hotel cum Resort Fir the convenience of borrower, financial institution operate scheme of participation for rupee term loans and underwriting assistance. Under this scheme, the borrowers interact with only the lead financial institution which administers the entire loan and underwriting facility. The lead institutions exercise the right of other participating intuition as their constituent authority.
3) Appraisal of the Proposed Project:The detailed appraisal of the project is done by the lead institutions. The appraisal covers the marketing, technical, financial, managerial and economic aspects, the appraisal memorandum is normally prepared within two month after site inspection and placed before the Senior Executive Meeting /Inter-Institutional Meeting (SEM/IIM) for a decision about approval of the project and determining the sharing arrangement among the institutions. Once a favorable decision is taken at the SEM/IIM forum and the sharing arrangement worked out, the case is referred to the Board of the lead financial institution.
4) Issue of the Letter of Sanction:After the Board of the lead financial institution approves the proposal, a financial letter of sanction is issued to the borrower. This communicate to the borrower the assistance sanctioned by the lead institution and the assistance sanction /to be sanctioned by other participant in the consortium arrangement. Each of the participating institute would , after approval by its share of assistance to the lead financial institution under advice its share of assistance. The same will be shared on a pro data basis amongst the lead and other participating institution.
5) Acceptance of the Term and Condition by the Borrowing Unit:On receiving the letter of sanction from the lead financial institution, the borrowing unit conveys its board meeting at which term and condition associated with the letter of sanction is accepted and an appropriate resolution is passed to that effect. The acceptance of the term and conditions has to be conveyed to the lead institution within thirty days.
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6) Execution of Loan Agreement:The lead financial institution, after receiving the letter of acceptance from the borrower, sends the draft the agreement to the borrower to be executed by authorized person and properly stamped as per the Indian Stamp act 1899. The agreement, properly executed and stamped, along with other documents as per required by the lead financial institution must be returned do it. Once the lead financial institution also signs the agreement, it become effective.
7) Disbursement of Loan:Periodically, the borrower is required to submit information on the physical progress of the project, financial status of the project, arrangement made for financing the project, contribution made by the promoters, projected fund flow statement, compliance with various statutory requirement, and fulfillment of pre-disbursement, condition. Based on the information provided by the borrower, the lead financial institution will determine the amount of term loan to be disbursed from time to time. Before entire term loan is disbursed borrower must fully comply with all the term and condition of the loan agreement.
8) Creation of Security:The term loans (both rupee and foreign currency) and the deferred payment guarantee assistance provided by the All-India financial institution are secured through the first mortgage, by way of deposit of title deeds of immovable properties and hypothecation of movable properties. As the creation of mortgage, particularly in the case of land, trend to be a time consuming process, the institution permit interim disbursement against alternate security (in the form of guarantees by the promoter). The mortgage, however, has to be created within a year from the date of the first disbursement. Otherwise the borrower has to pay an additional charge of 1 percent interest.
9) Monitoring:Monitoring of the project is done at the implementation stage as well as operational stage. During the implementation stage, the project is monitored through: (i) regular report, furnished by the promoters, which provide information about placement of orders, construction of building procurement of plant, installation of plant and machinery, trial production, etc., (ii) periodic site visits, (iii) discussion with promoters, bankers, suppliers,
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Project Preparation and Appraisal of Hotel cum Resort creditors and other connected with project, (iv) progress report submitted by the nominee director, and (v) audited account of the company. During the operation stage, the project is monitored with the help of (i) quarterly progress report on the project, (ii) site inspection, (iii) reports of nominee director, and (iv) comparison of performance with promise. The most important aspect of monitoring of course is the recovery of dues represented by interest and principal amount. The financial institution has been made following observation during the implementation stage Marketing Appraisal Technical Appraisal Financial Appraisal Economic Appraisal Managerial Appraisal
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Chapter 2
Industry Profile
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Project Preparation and Appraisal of Hotel cum Resort compounded annual growth of 6 per cent over the past 10 years. Besides, travel and tourism is the second highest foreign exchange earner for India. Moreover, it is also estimated that the tourism sector will account for nearly 5.3 per cent of GDP and 5.4 per cent of total employment. Hotel Industry in India has witnessed tremendous boom in recent years. Hotel Industry is inextricably linked to the tourism industry and the growth in the Indian tourism industry has fuelled the growth of Indian hotel industry. The thriving economy and increased business opportunities in India have acted as a boon for Indian hotel industry. The arrival of low cost airlines and the associated price wars have given domestic tourists a host of options. The 'Incredible India' destination campaign and the recently launched 'Atithi Devo Bhavah' (ADB) campaign have also helped in the growth of domestic and international tourism and consequently the hotel industry. According to a report, Hotel Industry in India currently has supply of 110,000 rooms and there is a shortage of 150,000 rooms fuelling hotel room rates across India. According to estimates demand is going to exceed supply by at least 100% over the next 2 years. Fivestar hotels in metro cities allot same room, more than once a day to different guests, receiving almost 24-hour rates from both guests against 6-8 hours usage. With demandsupply disparity, hotel rates in India are likely to rise by 25% annually and occupancy by 80%, over the next two years. This will affect the competitiveness of India as a costeffective tourist destination. To overcome, this shortage Indian hotel industry is adding about 60,000 quality rooms, currently in different stages of planning and development, which should be ready by 2012. Hotel Industry in India is also set to get a fillip with Delhi hosting 2010 Commonwealth Games. The future scenario of Indian hotel industry looks extremely rosy. It is expected that the budget and mid-market hotel segment will witness huge growth and expansion while the luxury segment will continue to perform extremely well over the next few years. Hotel industry in India has been an important industry to the Indian Economy. It is one of the largest foreign exchange earners, to the country and also one of the largest employers, both directly and indirectly.
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Project Preparation and Appraisal of Hotel cum Resort The hotel industry in India can be divided into eight segments based on the norms set by the Ministry of Tourism. They are 5-Star Deluxe, 5-Star, 4-Star, 3-Star, 2-Star, 1-Star, Heritage and Unclassified. However, the 3-star, 2-star, 1star and unclassified hotels in India are spread across the length and breadth of the country and are highly fragmented in nature, whereas, the upscale, mid-market and heritage categories are highly organized. The upscale category hotels are primarily present in the metros and the tier 1 cities and are now targeting the tier 2 cities for expansion. The industry is characterized significantly by small unorganized players, labour-intensive operations, seasonality, cyclicality, highly capital intensive nature and highly sensitive to the external factors like economy, terrorism and political status. The demand for the hotel rooms is driven by the rise in the number of the domestic and well as the foreign tourists. The demand for the foreign tourists is driven by the level of growth in Global GDP, increased business activities of other nations with India, growing number of tourist destinations, rise in trade and sporting events, marketing efforts like Atithi Devo Bhava & Incredible India. Domestic tourist arrivals are the backbone of Indian Hotel Industry as the number of domestic tourists is more than 100 times as compared to foreign tourists. Domestic tourists are of 2 types, leisure travellers and business travellers. Growth in leisure travellers is driven by rising personal discretionary income, evolving lifestyle, growing number of multi earner families, weekend vacation culture, and improvement in rail, air as well as road connectivity, diverse topography and rich cultural heritage. Drivers of domestic business traveling are rise in trade and commerce, increasing geographical spread of companies, growing MICE culture. Players like Lemon Tree, IBIS, Park, Sarovar and Ginger have identified that there is dearth of quality rooms in the mid-market segment across the country, especially in the tier 1 and tier 2 cities. Approximately, 55 per cent of the upcoming inventory is expected to be in the mid-market and economy segment. Entry of such organized players is expected to improve the quality of offerings and bridge the wide gap between mid-market and upscale category.
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Project Preparation and Appraisal of Hotel cum Resort By 2015, the Indian Hotel Industry is expected to reach Rs 230 billion, growing at a robust CAGR of over 12.2%. A total investment of Rs 448 billion is expected in the next five years. India is currently ranked 12th in the Asia Pacific region and 68th overall in the list of the world's attractive destinations, according to the Travel and Tourism Competitiveness Report 2011 by the World Economic Forum (WEF). Despite global economic woes, development of hotels in India has been one of the most lucrative investments. As per Cygnus estimates, total supply (number of hotel rooms) in India is expected to reach more than 180,000 within five years. Various domestic and international brands have made significant inroads into this space and more are expected to follow; around 40 international brands will enter the country in the next five years. Indian Hotel Industry holds a huge potential due to the positive impact of demand-supply scenario, growth drivers, investments and government initiatives for tourism sector. To develop a better understanding of the industry, Cygnus has come out with a comprehensive Industry insight - Indian hotel industry, which brings out the past performance, trends and future prospects keeping in mind the various factors.
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WEAKNESSES
Poor support infrastructure: Though the government is taking necessary steps, many more things need to be done to improve the infrastructure. In 2003, the total expenditure made in this regard was US $150 billion in China compared to US$ 21 billion in India. Slow implementation: The lack of adequate recognition for the tourism industry has been hampering its growth prospects. Whatever steps are being taken by the government are implemented at a slower pace. Susceptible to political events: The internal security scenario and social unrest also hamper the foreign tourist arrival rates.
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OPPORTUNITIES
Rising income: Owing to the rise in income levels, Indians have more spare money to spend, which is expected to enhance leisure tourism. Open sky benefits: With the open sky policy, the travel and tourism industry has seen an increase in business. Increased airline activity has stimulated demand and has helped improve the infrastructure. It has benefited both international and domestic travels.
THREATS
Fluctuations in international tourist arrivals: The total dependency on foreign tourists can be risky, as there are wide fluctuations in international tourism. Domestic tourism needs to be given equal importance and measures should be taken to promote it. Increasing competition: Several international majors like the Four Seasons, Shangri-La and Aman Resorts are entering the Indian markets. Two other groups the Carlson Group and the Marriott chain - are also looking forward to join this race. This will increase the competition for the existing Indian hotel majors.
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For example, you might be located in a tourist area so the majority of your guests are holiday makers. If you are beside the sea, many of these will be British, while if you are near an area of historical or cultural interest your guests are also likely to include many overseas visitors.
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Project Preparation and Appraisal of Hotel cum Resort Estimating demand Having decided to take the plunge you will need to find out how much demand there is likely to be for your business. First of all, check that people will want accommodation in your area. For example, this might be because you are near an international airport, a major conference centre, a tourist attraction or a town or city which attracts many visitors, both from the UK and from overseas. You could find out whether there are companies or organisations locally which regularly need accommodation - for example a language school might require accommodation every summer for students or a large firm might often have visiting colleagues from other parts of the country. Then check out the competition. Count how many hotels and guesthouses there are already in your area and try to find out how many rooms they have, what facilities they offer and what prices they charge. Make a note of any self-catering accommodation, caravan and campsites and so on which might attract your potential customers. Your local tourist information office may be able to give you some indication of the number of visitors each year to your area and what type of accommodation they choose. If you are taking over an existing hotel you will be aware of existing bookings and the previous proprietors may be able to give you an idea of occupancy levels throughout the year. You can then decide if you want to try to improve on this by targeting a different type of clientele. Why will guests choose your hotel? You need to make sure that enough people will choose your hotel rather than other hotels or other accommodation types. It's worth checking out the competition to see:
What kind of guest they attract What services and facilities they offer What prices they charge The sort of special offers and discounts they are prepared to give When they are fully booked If the premises have been newly refurbished
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Project Preparation and Appraisal of Hotel cum Resort This might immediately show you that there is a gap in the market for a certain type of hotel, for example, offering business people well equipped rooms with internet connection, desks and so on. It will also give you a feel for the room rates to charge - although you should be wary of competing solely on price there is no point in pitching your charges well above hotels in your area which are similar to yours. Competitors' Analysis Find out: Who are your competitors Where they live? What are their employee base (i.e. number of employees) Client base (i.e. number of clients) Market value (i.e. what is their reputation in the market) Market share (i.e. how much business they have occupied) Turnover (i.e. annual sales)? How many events they organize in a year? Why people attend their events? What is so special about their events? How do they get clients and sponsors for their events?
All this will help you in developing a better business plan for your hotel company.
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Project Preparation and Appraisal of Hotel cum Resort Following steps can be adopted for developing a business plan for your hotel : 1. Outline your business objectives.
What do you want to achieve in short term and in long term i.e. what is the mission and vision of your event planning company? However don't stick too much with long term objectives as they may become meaningless after a long time or changes in market situation. 2. Determine your staffing needs and what should be their skill sets.
Develop the organizational structure of your hotel company. Outline your own skills, knowledge and experience and determine how they can be used to achieve business success. Prepare resume of yourself and all of the people who will be involved in your business. These resumes will come handy when you will look for partners/investors later on. 3. Determine how exactly you will find clients?
How you will approach them and how you will sell your services. How you will expand your business? What will be your rules, regulations, policies and procedures regarding payments, reimbursement, penalties, cancellation and behaviour? 4. Estimate your capital requirements for one whole year.
How you will manage the cash flow? 5. Prepare a contingency plan
I.e. what strategies you will adopt in case of capital loss, economic crisis or market downturn.
Step 4: On the basis of your business plan determine your operating cost
I.e. the cost to run the business.
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Step 5: On the basis of the operating cost, decide your own fees and the staff salary. Step 6: Get investors/ business partners for your hotel company
On the basis of market research, competitors' analysis, SWOT analysis and your business plan.
Step 7: Decide name and logo of your company and its status
I.e. whether organization will be a company, firm or establishment.
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Chapter 3
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3.1 ORGANISATION
Name of Organisation: PARADISE HOTEL CUM RESORT Type: Proprietorship Firm Tagline: Somewhere between Heaven and Earth
Symbol:
Established: 2012-13 Address: Opp. Surat Airport, Dumas Road, Near Magdalla, Surat.
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3.2 SERVICES
The following are the proposed products and services will be provided by the PARADISE Resort cum Hotel.
Hotel
Rooms & Suites The hotel rooms will be of stylish, comfortable, well-furnished and air-conditioned rooms with contemporary luxury and gracious service. There will be two catagories of rooms: Standard Rooms Deluxe Rooms
Deluxe Room have 2 bedrooms in each, one bathroom with steambath facility, one LCD television, one computer, coupboard, a gallary from which a nice view can be seen and intercome telecome facility is also be there. We will have total 30 deluxe rooms in our hotel. Standard Rooms includes 1 bedroom with two separate beds, one bathrooms, one television, a coupboard etc. We will have total 50 standard rooms in our hotel. Multi-Purpose Hall (Banquet) The Hotel will have a banquet hall with a capacity of 150 and 400 for parties, banquet hall also be used for
exhibitions/events. The banquet hall is very essential for the hotel and will be done in a western concept.
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Project Preparation and Appraisal of Hotel cum Resort Conference Hall There will be 1 conferencing hall for business meeting, conference and
gathering etc. the hall will be equipped with all the modern conferencing aids.
Restaurant
The restaurant will be having 2 parts veg and non-veg. A Lounge Bar and a coffee shop, which will be offering a choice of continental. Chinese and variety of food from Indian cuisine, with live piano music, and one open restaurant with the above amenities for the outside visitors will be having. The restaurant will have a variety of dishes like, South Indian dishes Chinese dishes Italian dishes Gujarati Thalis North Indian dishes Fast Foods
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Resort Complex
Ayurveda Centre The resort will be having an Ayurveda centre. Ayurveda is the alternative medicine of Indian tradition, originated in ancient times. It is a natural healing science for cure, prevention or rejuvenation of the body, based on the use of herbs or herbal medicines. Kids Arena and Board Games The Resort Complex will be having a separate area for the kids; Kids Arena for children to have fun and play all the time while visiting the Resort. The Resort will be having an area for board games, which will provide additional options for the guests to spend excellence time in the Resort. Swimming Pool, Jacuzzi, Spa, and Steam Sauna A swimming pool is also an important part of the Hotel. The swimming pool facility is a must for any club and thus it will be instrumental for the popularity of the resort. It will be 1 of the main basis of marketing the resort facilities. There will also a small nearby kids swimming pool. There will be a juice and snack bar along with the swimming pool to add to the service provisions.
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Project Preparation and Appraisal of Hotel cum Resort Handicraft Shops There will be a part of handicraft shops where anyone can buy a huge range of handicraft products like, Metal Crafts Metal Ornamentation Pottery & Stone Craft Marble Inlay Work Wood Craft Precious and Semi-precious Stones Paintings Textiles Carpets etc.
Garden In the proposed project there is also a beautiful and decorated Garden and its well-kept gardens infuses a breath of fresh air and fill both young and old with vitality, which will be provided on rent for the enjoyment. The capacity of the garden will be around 1000 people with huge car parking capacity.
Tennis Court A tennis court is also available in PARADISE hotel where anyone can play and enjoy their best time.
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Project Preparation and Appraisal of Hotel cum Resort Indoor Games Facility Games mean fun and frolic for everyone and are the best way to spend some time in merriment and leisure. Indulge in our inhouse indoor games viz, chess, carom, virtual games, your children can have a world of their own playing games and much more. Cyber caf cum Game Zone Virtual games, video games and Sony play station where your children can have a world of their own playing games and much more.
Wedding / Marriage Arrangements Wedding/Marriage Arrangements- We do have the facility for hosting a marriage ceremony/reception or a social gathering to make this immense significant moment of your life a special and memorable one for a lifetime.
Dive In Movie Theatre Dive in Theatre, where you can watch movie in the open area.
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Find out how the company promotes its products How the company wants to build/enhance the image associated with its product (also known as the brand image)?
What is the market value and market share of the company and its products? Who are the customers of the product? What are the features of the product? What are the advantages and disadvantages of the product in comparison to competitors' products?
All this research will later help you in making an effecting promotional campaign for your corporate event. SWOT Analysis In SWOT Analysis:
It is a strategic planning tool which is used to identify and analyze the strengths, weaknesses, opportunities and threats involved in your project. SWOT analysis can also be done on your organization.
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Project Preparation and Appraisal of Hotel cum Resort Strengths: These are the attributes of your project/organization which are helpful in achieving project's objectives. For e.g.: experienced service team, high motivation level, excellent PR, good market share etc. Weaknesses: These are those attributes of your project/organization which are harmful in achieving project's objectives. For e.g.: social loafing, lack of funds, inexperienced staff, low energy level, lack of media and corporate contacts etc. Opportunities: These are those external factors which are helpful in achieving the project's objectives. For e.g.: little competition, favorable economic conditions, support from the local authorities, availability of the state of the art infrastructure etc. Threats: These are those external factors which are harmful in achieving the project's objectives. For e.g.: high competition, little or no support from local authorities, bad weather, poor infrastructure, high lab our rate, unavailability of raw material etc. It is very important that you conduct SWOT analysis before developing a hotel plan to develop a strategy which maximizes the potential of strengths and opportunities of your project and at the same time, minimizes the impact of the weaknesses and threats.
Analysis Report After conducting market, competitors, product/service research and SWOT analysis, create a report which contain details of all the research work done by you. Documentation of your research work is important. Your analysis report will also help you in getting loans for your hotel.
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3.4 COMPETITORS
Basically there are many local players in Hotel Industry in Surat. But here is a list of very influencing players: The Grand Bhagvati (TGB) The Gateway Hotel Best Western Yuvraj Embassy Hotel Hotel Budget Inn Lords Plaza Hotel Golden Plaza Hotel Relax Inn Ginger Hotel Oyester Royal Park Club Resort Tex Palazzo
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Hotel Types of Rooms - Standard - Deluxe Restaurant - Non Veg - Veg Administrative Office Handicraft Shops Multipurpose Hall Garden Children Playground Swimming Pool Tennis Court Indoor Game Centre Dive In Cinema Theatre Ayurveda Centre Staff Quarter Cyber caf cum Video Game Zone
Number
50 30
01 01 01 10 01 01 01 02 01 01 01 01 01 01
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Project Preparation and Appraisal of Hotel cum Resort Air-conditioning details for guest rooms, public areas Local approvals by: o Municipal authorities o Concerned Police Authorities o Any other local authority as maybe required. o Approval /NOC from Airport Authority of India (for projects located near Airports) Proposed capital structure: o Total project cost o Equity component with details of paid up capital o Debt - with current and proposed sources of funding Certificates/No Objection Certificate's (attested copies) o Certificate/ license of Registration from Municipality/ Corporation o Certificate/ license from concerned Police Department authorizing the running of a hotel. o Clearance Certificate from Municipal Health Officer/ Sanitary Inspector. o No Objection Certificate from the Fire Service Department (Local Fire Brigade Authorities) o Public liability insurance o Money Changers License (necessary for 4*,5*& 5*-D only) Sanctioned building plans/occupancy certificate If classified earlier, a copy of the earlier & Certificate of Classification issued by Department of Tourism Any other local authority as maybe required. Approval /NOC from Airport Authority of India (AAI) for projects located near Airports Indicate whether a few rooms or all rooms are to be let out on a time-share basis. Application fees
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Chapter 4
Research Methodology
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4.1 REASON FOR CHOOSING TOPIC:Hotel Industry in India has witnessed tremendous boom in recent years. Hotel Industry is inextricably linked to the tourism industry and the growth in the Indian tourism industry has fuelled the growth of Indian hotel industry. The thriving economy and increased business opportunities in India have acted as a boon for Indian hotel industry. The arrival of low cost airlines and the associated price wars have given domestic tourists a host of options. The 'Incredible India' destination campaign and the recently launched 'Atithi Devo Bhavah' (ADB) and Khushboo Gujarat Ki campaign have also helped in the growth of domestic and international tourism and consequently the hotel industry.
4.2 NEED FOR RESEARCH:The main need for research is to know how project is to be financed for starting an hotel on the basis of the projected fund flow and cash flow rather than the balance sheets of the project sponsors so; the main reason is to be known on the what basis and what criteria loans are given to the an event planner firm by financial institution and bank. Also the purpose of this research is to know how project is to be financed, the need of research is to know how this loan provided to the firm and what are the steps and procedure involve in it.
4.3 RESEARCH PROBLEM STATEMENT:Project Preparation and Appraisal of Hotel cum Resort on basis of both primary data and secondary data.
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4.4 OBJECTIVE OF RESEARCH: Primary Objective: To prepare and appraise the project for hotel cum resort. Secondary Objective: To know how project is to be financed for starting hotel and to know how this loan provided to the firm and what are the steps and procedure involve in it. To analysis financial evaluation of the project. To know which the main area are that to be covered in project financing. To find out appropriateness of the project by using various financial tools and techniques of the project.
4.5 RESEARCH DESIGN:This study is descriptive because, it gives useful information from available data. So that, here Descriptive Research design is to be used. This research is based on secondary data.
4.6 CASE STUDY:Project Preparation and Appraisal of Hotel cum Resort is based on case study. The basic purpose behind this topic is to know how project is to be financed for starting hotel cum resort on the basis of the projected fund flow and cash flow rather than the balance sheets of the project sponsors so; the main reason is to be known on the what basis and what criteria loans are given to the hotel cum resort by financial institution and bank.
4.7 DATA COLLECTION:Data collection is based on secondary data only which is gathered from local hotels of Surat, which are as follows: TGB Hotels Avadh Restaurant Step up Restaurant & Banquet
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4.8 DATA ANALYSIS:Following data analysis tool must be applied in this project: Data Classification and Tabulation Ratio Analysis Projected Fund Flow Statement Projected Cash Flow Statement Projected Profit and Loss Account Projected Balance Sheet Statement Projected Working Capital Sensitivity Analysis Net Present Value
4.9 LIMITATION OF RESEARCH: The project study undertakes only certain aspect of hotel industry. The project report based on the assumption and projected data. Some of firm might give wrong information about their personal detail viz. Income & strategy. Some external factor doesnt consider. If there is any error in data, all through they collected from official websites may influence the result & finding
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4.10 SCOPE OF RESEARCH:Scope of study means the study whichever is carried out where it will helpful in future. The study will helpful to know how project is to be financed for starting a hotel. The study will helpful to know how loan provided to the firm and what are the steps and procedure involve in it. The study will helpful to know what are the technical and fundamental factor affect while starting a new hotel. On the basis of the study individual firm can take the corrective actions. The study will be helpful to know the raising pattern of fund in market. It will be helpful to the company to know where it is lacking behind to raising fund from market.
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Chapter 5
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Cost of Finance
Particular Land Buildings Furniture Computers (15) Motor Car (5) Working Capital Amount 5,00,00,000 3,00,00,000 80,00,000 5,00,000 50,00,000 10,00,000
9,45,00,000
Means of Finance
Particular Own Capital Term Loan Amount 2,83,50,000 6,61,50,000
9,45,00,000
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1,24,60,000
1,36,06,000
1,52,44,780
1,71,83,860
1,96,11,439
48,50,000
41,77,500
75,67,875
58,29,994
68,28,865
2,07,54,000
4,16,34,500
4,53,43,745
5,96,67,994
7,24,82,628
1,08,15,525 99,38,475
84,34,125 3,32,00,375
62,51,175 3,90,92,570
36,71,325 5,59,96,669
12,89,925 7,11,92,703
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Total Assets
8,92,08,475
9,76,78,850
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(1,13,63,205) (1,52,66,542)
3,69,11,620 0 0 (16,81,620) 3,52,30,000 1,32,30,000 0 1,00,00,000 50,00,000 30,00,000 40,00,000 62,51,175 3,52,30,000
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(3,25,00,000) (2,00,00,000)
(1,32,30,000) (62,51,175) (1,94,81,175) (99,555) 49,86,350 48,86,795 (1,32,30,000) (36,71,325) (1,32,30,000) (12,89,925)
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BOperating Expenses
Particular Salary Expenses Consumable Items Gas & Fuel Expenses Total 2012-13 4,50,00,000 3,00,000 1,20,00,000 5,73,00,000 2013-14 5,70,00,000 3,30,000 1,32,00,000 7,05,30,000 2014-15 7,70,40,000 3,69,600 1,51,80,000 9,25,89,600 2015-16 8,72,10,000 4,13,952 1,74,57,000 10,50,80,952 2016-17 9,72,00,000 4,76,045 2,09,48,400 11,86,24,445
Staff Months Average Salary per Month Total Salary of Restaurant Staff
25 30,000 90,00,000
30 30,000 1,08,00,000
40 33,000 1,58,40,000
45 34,000 1,83,60,000
50 36,000 2,16,00,000
4,50,00,000
5,70,00,000
7,70,40,000
8,72,10,000
9,72,00,000
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BRCM COLLEGE OF BUSINESS ADMINISTRATION
Project Preparation and Appraisal of Hotel cum Resort CAdministrative Expense Particular Office Expense Stationary Exp Miscellaneous Exp Accountant Fees Advertisement Exp Telephone Exp Decoration Expenses House Keeping Expenses Insurance Expenses Cleaning and Laundry Expenses Repair and maintenance Expenses Electricity Total 2012-13 15,00,000 3,00,000 2,50,000 1,50,000 15,00,000 3,00,000 5,00,000 8,00,000 10,00,000 9,00,000 4,00,000 2013-14 16,50,000 3,30,000 2,75,000 1,65,000 16,50,000 3,30,000 5,50,000 8,80,000 10,00,000 9,90,000 4,40,000 2014-15 18,64,500 3,72,900 3,10,750 1,86,450 18,64,500 3,72,900 6,21,500 9,94,400 10,00,000 11,18,700 4,97,200 2015-16 20,88,240 4,17,648 3,48,040 2,08,824 20,88,240 4,17,648 6,96,080 11,13,728 10,00,000 12,86,505 5,71,780 2016-17 24,01,476 4,80,295 4,00,246 2,40,148 24,01,476 4,80,295 8,00,492 12,80,787 10,00,000 14,79,481 6,57,547 79,89,196 1,96,11,439
DDepreciation Particular Buildings Less: Depreciation (10%) Furniture Less: Depreciation (10%) Motor Car Less: Depreciation (15%) Computers Less: Depreciation (60%) 2012-13 3,00,00,000 30,00,000 2,70,00,000 80,00,000 8,00,000 72,00,000 50,00,000 7,50,000 42,50,000 5,00,000 3,00,000 2,00,000 Total Depreciation 48,50,000 2013-14 2,70,00,000 27,00,000 2,43,00,000 72,00,000 7,20,000 64,80,000 42,50,000 6,37,500 36,12,500 2,00,000 1,20,000 80,000 41,77,500 2014-15 3,43,00,000 34,30,000 3,08,70,000 1,14,80,000 11,48,000 1,03,32,000 76,12,500 11,41,875 64,70,625 30,80,000 18,48,000 12,32,000 75,67,875 2015-16 3,08,70,000 30,87,000 2,77,83,000 1,03,32,000 10,33,200 92,98,800 64,70,625 9,70,594 55,00,031 12,32,000 7,39,200 4,92,800 58,29,994 2016-17 4,77,83,000 47,78,300 4,30,04,700 92,98,800 9,29,880 83,68,920 55,00,031 8,25,005 46,75,027 4,92,800 2,95,680 1,97,120 68,28,865
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Current Ratio
Particulars Current Asset (A) Current Liability (B) Current Ratio (A/B) Year 2012-13 33,08,475 27,50,000 1.20 2013-14 54,86,350 2014-15 54,36,795 2015-16 56,13,458 2016-17 3,04,25,025
Current Ratio
1.40 1.20
1.20
1.00 0.80 0.60 0.40 0.20 0.00 2012-13 2013-14 2014-15 2015-16
1.27
Interpretation
This ratio shows the proportion of current assets to current liabilities. It is measures of working capital available at a particular time. It indicates short-term financial strength of the firm and it is measure of whether firm will be able to meet its current liability. Here firms current ratio decreased for 4 years and then it increases to 1.27 which indicate that firm has in strong position to meet its current liabilities.
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Project Preparation and Appraisal of Hotel cum Resort Operating Profit Ratio Year Particulars 2012-13 PBIT (A) Net Income (B) OPERATING PROFIT RATIO ((A)/(B))*100 2,07,54,000 2013-14 4,16,34,500 2014-15 4,53,43,745 19,77,06,000 22.93% 2015-16 5,96,67,994 2016-17 7,24,82,628
Operating Ratio
30.00% 25.00% 20.00% 15.00% 10.00% 5.00% 0.00% 2012-13 2013-14 2014-15 2015-16 2016-17
26.04%
27.46%
Interpretation
It shows efficiency of the management. The higher the ratio, the less will be margin available to proprietor. Here firm operating profit ratio fluctuated in moderate level which indicates more margins available to proprietor and it increases year by year. And it increases is last year compare to first year.
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6.33%
Interpretation
It shows efficiency of the management. The higher the ratio, the less will be margin available to proprietor after deducting interest and tax. Here firm operating profit increases year by year which indicates more margins available to proprietor due to the increase in revenue.
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Project Preparation and Appraisal of Hotel cum Resort Debt Equity Ratio Year 2012-13 5,29,20,000 2,83,50,000 7938475 1.46 2013-14 3,96,90,000 2,83,50,000 29638850 0.68 2014-15 2,64,60,000 2,83,50,000 52731420 0.33 2015-16 1,32,30,000 2,83,50,000 2016-17 0 2,83,50,000
Particulars Total Long Term Debt (A) Capital (B) Reserve (c) Debt Equity Ratio (A/(B+C))
1.46
Interpretation
This ratio established relationship between the outside long-term liabilities and owners fund. If this ratio rises, it shows that the financial risk of firm has decreased. Here firm debt equity ratio decreased by year which indicate there will be no high business risk for the firm.
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5.55
4.09 3.04
2.50 1.51
2013-14
2014-15
2015-16
2016-17
Interpretation
This ratio is calculated by bank when it has to considered term loan application. This ratio indicates the measure of safety available for payment of instalment of the term loan and interest due. If this ratio is high, lower the currency on the loan. Here firm DSCR ratio increase with a high amount.
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Return on Assets
Particulars FIXED ASSETS PAT Return on Assets ((B)/(A)) Year 2014-15 11,89,04,625 2,30,92,570 19.42%
Return on Assets
35.00%
30.00%
30.36% 24.73%
25.00%
20.00%
20.77%
19.42%
15.00%
10.00%
8.95%
5.00%
Interpretation
Return on assets indicate the profitability of firm and is very much in use among financial analysts. If this ratio is more it means assets are being used effectively to earn profit of the firm. Here ratio increased then it decreased then after it also increased which indicate moderate management style of the firm. And at last it increases constantly which suggest that the management of firm is going to be best.
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25.00%
29.16%
20.00%
15.00%
10.00%
8.90%
5.00%
Interpretation
Return on capital employed indicate the profitability of firm and is very much in use among financial analysts. Here ratio increased by year which indicate moderate management style of the firm. It shows the profitability of firm against capital employed.
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EInterest
No 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 Amount 6,61,50,000 6,50,47,500 6,39,45,000 6,28,42,500 6,17,40,000 6,06,37,500 5,95,35,000 5,84,32,500 5,73,30,000 5,62,27,500 5,51,25,000 5,40,22,500 5,29,20,000 5,18,17,500 5,07,15,000 4,96,12,500 4,85,10,000 4,74,07,500 4,63,05,000 4,52,02,500 4,41,00,000 4,29,97,500 4,18,95,000 4,07,92,500 3,96,90,000 3,85,87,500 3,74,85,000 3,63,82,500 3,52,80,000 Interest 9,92,250 9,75,713 9,59,175 9,42,638 9,26,100 9,09,563 8,93,025 8,76,488 8,59,950 8,43,413 8,26,875 8,10,338 7,93,800 7,77,263 7,60,725 7,44,188 7,27,650 7,11,113 6,94,575 6,78,038 6,61,500 6,44,963 6,28,425 6,11,888 5,95,350 5,78,813 5,62,275 5,45,738 5,29,200 Instalment 11,02,500.00 11,02,500.00 11,02,500.00 11,02,500.00 11,02,500.00 11,02,500.00 11,02,500.00 11,02,500.00 11,02,500.00 11,02,500.00 11,02,500.00 11,02,500.00 11,02,500.00 11,02,500.00 11,02,500.00 11,02,500.00 11,02,500.00 11,02,500.00 11,02,500.00 11,02,500.00 11,02,500.00 11,02,500.00 11,02,500.00 11,02,500.00 11,02,500.00 11,02,500.00 11,02,500.00 11,02,500.00 11,02,500.00 Ins+Int 20,94,750 20,78,213 20,61,675 20,45,138 20,28,600 20,12,063 19,95,525 19,78,988 19,62,450 19,45,913 19,29,375 19,12,838 18,96,300 18,79,763 18,63,225 18,46,688 18,30,150 18,13,613 17,97,075 17,80,538 17,64,000 17,47,463 17,30,925 17,14,388 16,97,850 16,81,313 16,64,775 16,48,238 16,31,700 Total 6,50,47,500 6,39,45,000 6,28,42,500 6,17,40,000 6,06,37,500 5,95,35,000 5,84,32,500 5,73,30,000 5,62,27,500 5,51,25,000 5,40,22,500 5,29,20,000 5,18,17,500 5,07,15,000 4,96,12,500 4,85,10,000 4,74,07,500 4,63,05,000 4,52,02,500 4,41,00,000 4,29,97,500 4,18,95,000 4,07,92,500 3,96,90,000 3,85,87,500 3,74,85,000 3,63,82,500 3,52,80,000 3,41,77,500
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Project Preparation and Appraisal of Hotel cum Resort 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 3,41,77,500 3,30,75,000 3,19,72,500 3,08,70,000 2,97,67,500 2,86,65,000 2,75,62,500 2,64,60,000 2,53,57,500 2,42,55,000 2,31,52,500 2,20,50,000 2,09,47,500 1,98,45,000 1,87,42,500 1,76,40,000 1,65,37,500 1,54,35,000 1,43,32,500 1,32,30,000 1,21,27,500 1,10,25,000 99,22,500 88,20,000 77,17,500 66,15,000 55,12,500 44,10,000 33,07,500 22,05,000 11,02,500 5,12,663 4,96,125 4,79,588 4,63,050 4,46,513 4,29,975 4,13,438 3,96,900 3,80,363 3,63,825 3,47,288 3,30,750 3,14,213 2,97,675 2,81,138 2,64,600 2,48,063 2,31,525 2,14,988 1,98,450 1,81,913 1,65,375 1,48,838 1,32,300 1,15,763 99,225 82,687 66,150 49,612 33,075 16,537 11,02,500.00 11,02,500.00 11,02,500.00 11,02,500.00 11,02,500.00 11,02,500.00 11,02,500.00 11,02,500.00 11,02,500.00 11,02,500.00 11,02,500.00 11,02,500.00 11,02,500.00 11,02,500.00 11,02,500.00 11,02,500.00 11,02,500.00 11,02,500.00 11,02,500.00 11,02,500.00 11,02,500.00 11,02,500.00 11,02,500.00 11,02,500.00 11,02,500.00 11,02,500.00 11,02,500.00 11,02,500.00 11,02,500.00 11,02,500.00 11,02,500.00 16,15,163 15,98,625 15,82,088 15,65,550 15,49,013 15,32,475 15,15,938 14,99,400 14,82,863 14,66,325 14,49,788 14,33,250 14,16,713 14,00,175 13,83,638 13,67,100 13,50,563 13,34,025 13,17,488 13,00,950 12,84,413 12,67,875 12,51,338 12,34,800 12,18,263 12,01,725 11,85,188 11,68,650 11,52,113 11,35,575 11,19,038 3,30,75,000 3,19,72,500 3,08,70,000 2,97,67,500 2,86,65,000 2,75,62,500 2,64,60,000 2,53,57,500 2,42,55,000 2,31,52,500 2,20,50,000 2,09,47,500 1,98,45,000 1,87,42,500 1,76,40,000 1,65,37,500 1,54,35,000 1,43,32,500 1,32,30,000 1,21,27,500 1,10,25,000 99,22,500 88,20,000 77,17,500 66,15,000 55,12,500 44,10,000 33,07,500 22,05,000 11,02,500 -0.00
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Interpretation
Here NPV is positive, which helps to take decision regarding to invest in this project will be feasible or not. Here NPV is getting positive, so that it can be proved that this project is feasible and viable to invest money.
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Interpretation
PB indicates the period at the end of which investment will be received back. It worked out on the basis of net cash flow. In above table it shows that firm can received its investment back in 3 Years 2 months and 22 days, which indicates the more feasibility of investment opportunity.
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17.70
Interpretation
Internal rate of return (IRR) is the discount rate at which the net present value of an investment becomes zero. In other words, IRR is the discount rate which equates the present value of the future cash flows of an investment with the initial investment. Here IRR is 17.70, which means that at this rate the present value of all total cash flows will be zero.
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Situation: Sales Decreased by 10% Projected Profit & Loss Account Projected Profit & Loss Account
Amount Particulars 2012-13 Income (Annexure A) Material Consumed Operating Expense (Annexure B) Gross Profit Gross Profit In Percentage 2013-14 2014-15 2015-16 2016-17
11,28,27,600 14,66,53,200 17,79,35,400 20,62,42,200 23,75,19,000 3,00,00,000 5,73,00,000 2,55,27,600 22.63% 3,30,00,000 7,05,30,000 4,31,23,200 29.40% 3,69,60,000 9,25,89,600 4,83,85,800 27.19% 4,13,95,200 4,63,62,624
Administrative Exp (Annexure C) Depreciation (Annexure D) Profit Before Interest And Tax
1,08,15,525 (25,97,925)
84,34,125 1,69,05,575
62,51,175 1,93,21,970
36,71,325 3,30,80,869
12,89,925 4,48,01,703
(25,97,925)
56,00,000 1,13,05,575
64,00,000 1,29,21,970
1,10,00,000 2,20,80,869
1,49,00,000 2,99,01,703
-2.30%
7.71%
7.26%
10.71%
12.59%
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2015-16 3,67,52,194 36,71,325 3,30,80,869 1,10,00,000 2,20,80,869 58,29,994 2,79,10,863 0.64 1,77,37,858
2016-17 4,60,91,628 12,89,925 4,48,01,703 1,49,00,000 2,99,01,703 68,28,865 3,67,30,567 0.57 2,08,41,910
Interpretation
Here if we decreased sales by 10% then also NPV is negative, which indicate more risk and less profitability of the firm. By doing sensitivity analysis it is clearly seen that NPV we get is negative, this project is not viable.
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2.25
Interpretation
Internal rate of return (IRR) is the discount rate at which the net present value of an investment becomes zero. In other words, IRR is the discount rate which equates the present value of the future cash flows of an investment with the initial investment. In sensitivity analysis, by decreasing sales by 10%, IRR is 17.70, which means that at this rate the present value of all total cash flows will be zero.
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Payback Period
Year 2012-13 2013-14 2014-15 2015-16 2016-17 Net Investment Pay Back Period Net Cash Accruals 22,52,075 1,54,83,075 2,04,89,845 2,79,10,863 3,67,30,567 Cumulative cash flow 22,52,075 1,77,35,150 3,82,24,995 6,61,35,858 10,28,66,425 9,45,00,000 4 Years 3 months and 10 days
Interpretation
PB indicates the period at the end of which investment will be received back. It worked out on the basis of net cash flow. In above table, in sensitivity analysis, by decreasing sales by 10%, it shows that firm can received its investment back in 4 Years 3 months and 10 days, which indicates the more feasibility of investment opportunity.
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CONCLUSION
According to overall analysis, it is clear that the firm net present value is positive and its investment also recover its investment in shorter period of time, which indicate low risk and high profitability of the firm for the future. So it is advisable that the firm can go with this project. One more thing which needs attention is that, on one side situation if sales decreased by 10% still the firm net present value is positive but decreased. The firm also recover its investment within shorter period of time, which indicates low risk and high profitability of the firm for the future. So it is advisable that the firm can go with this project. There is always better to calculated risk rather than investing abruptly. And this kind of analysis will provide one with at least basic idea about risk and return characteristics of investment, thus, according to all over analysis of project investment in hotel will be beneficial for an investor.
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SUGGESTIONS
This entire project is based on projected data rather than actual certain data. So some time it may he happened that the project may not be feasible in real manner. Since project is based on the projected estimated data, so sometime it may also happened that it is difficult to implement in real business life and practical life. The above all calculations do not guaranteed the profitable and successfulness of the project because rapid changes take place in todays financial market condition and market trend. One can applied more financial analysis tool in order to judge the efficiency and profitability of the firm in context of the present financial market situation and present market trend. Hence while preparing and analysis of the project one shall keep in mind the future uncertainty related with cosy of the project, expected return from the project, future competitions, expected demand in future and legal provisions; time element which refers that longer demand in future and legal provisions; time element which refers that longer the time element the greater would be uncertainty. So keep this factor in mind so as to more efforts not to eradicate it totally but definite to minimize.
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BIBLIOGRAPHY
Books:
Vasant Desai, Entrepreneurship Development, 8th Edition, Himalaya Publishing House Pvt. Ltd, New Delhi. Page no. 26-48, 136-147. S. Sunil Kumar. Entrepreneurship Development, 2nd Edition, New Age International (P) Limited Publication, New Delhi. Page no. 42-62,69-82, 215-230.
Website:
www.santanderbusinessguide.com/bizguides/full/hotel.htm http://www.readyratios.com/reference http://www.marketresearch.com/Cygnus-Business-Consulting-and-Researchv3438/Indian-Hotel-6771690
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