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Arts Council England, North East AmbITion Roadshow
Thursday 5th March, Tyneside Cinema, Newcastle

The Arts Organisation in the Digital Age

10.00am Tea/Coffee – Bar

Session Chair: Dave Moutrey

10.20am Get Thinking! Electra

Welcome from Alison Clark-Jenkins, Director of Arts & Development, Arts Council England, North East.

10.40am Introduction to the world of digital development by Hannah Rudman of AmbITion Electra
Hannah will give a speedy overview of why digital development is essential for the arts sector ,explaining
how changes in socio-economic and cultural behaviours affect the landscape in which we work. Looking at
the arts sector in the 21st century, Hannah shows how digital developments create benefits and
opportunities for any arts organisation.

11.00am Keynote: Bill Thompson: The Future’s Here… Electra

Bill Thompson is a freelance BBC/Guardian journalist, new media pioneer and board member at arts
organisation New Writing Partnership and has done extensive work on digital development in the sector.
Bill has been working in, on and around the Internet since 1984. He was the founding head of new media
at Guardian Newspapers and led the team that built the first Guardian website in 1994. Bill will help us
horizon scan and consider how some of the implications of technological change might inform long term
strategic planning and resource allocation.

12.00pm Comfort break

12.10pm Case Study: James Wooldridge, Ludus Dance Electra

James from Ludus Dance presents a case study of an arts organisation’s journey through digital
development. He will outline the organisations journey, the results and the lessons learnt.

12.45pm Questions from the floor and debate with the morning’s speakers

1.00pm Lunch & Networking A lunch bag will be provided.

2.00pm Introduction to Get Immersed! Workshops and Seminars Electra

2.15 - 3.15pm Session 1

3.20 - 4.20pm Session 2
Parallel sessions looking at practical things you can do to turn your organisation into a Web 2.0
organisation. The sessions are run twice for one hour each. See overleaf for workshops and location.

Please see the workshop attendee lists if you have forgotten what you pre-booked!
 www.getambition.com

Get Immersed! Workshops and Seminars

Social Networking & Mobile Networking masterclass The Bar

Bring your laptops and your mobiles! CJ Lyon from PCM Creative will help you get to grips with and
immersed in social networking media including nings, Twitter and Qik. Please bring wifi enabled laptops.
25 people maximum per session.

Participation Masterclass with OurManInside Electra

Digital maverick Christian Payne is: www.OurManInside.com He will talk about his exploits using the latest
social media devices and platforms and give everyone from beginner to expert new ideas about how to get
audiences and stakeholders - and even politicians - engaging with you. 50 people maximum per session.

Digital Video for Beginners Masterclass Digital Lounge

If you’ve ever wanted to create digital video, this is the workshop for you. Lets Go Global, an Internet TV and
digital video production company, will give insight into what content might exist in your organisation, and
how you might capture and disseminate it! 25 people maximum per session.

Intellectual Property Advice Masterclass The Roxy

OWN-IT will give an overview of the intellectual property (IP) issues around digital content and some of the
solutions. Intellectual property advice from people who know that content and live experience is the
business of the arts. 25 people maximum per session.

Arts Council England Officers’ Masterclass Latchman

Hannah Rudman reveals, with lessons from the AmbITion project, what support regularly funded
organisations (RFOs) will need when engaging with digital development, and what to expect when the RFOs
change. 12 people maximum per session.

4.30pm Get Participating! The AmbITion Approach to the Digital Opportunity Electra
Hannah Rudman takes you through the methodology used by AmbITion to help develop and deliver
successful digital development projects and offers invaluable tips, tricks, and signposts case studies and
resources to help after today.

4.55pm Question Time & Plenary Electra

A chance to debate with the workshop speakers about digital development and reflect on the themes of
the day.

5.15pm Closing Remarks & Close Electra