author

questionnaire

Pleasereturnthecompletedauthorquestionnairewithyourcontract.
Ifbooksarecoauthored,eachauthorwillneedtocompleteaseparatequestionnaire.However,we
suggestthatyouagreethebookskeyfeaturesinadvanceandsubmitthesametextforthatsection.
SeriesEditorswillalsobeaskedtocompleteaseparatequestionnaire.
Attheendofthisquestionnaireyouwillfindadescriptionofthekindsofmarketingactivitieswewill
carryoutforyourbook(Appendix1).Astheauthor,youcanalsoplayaninvaluablepartinthe
promotionofyourbookinthecourseofyourprofessionalactivities,suchasspeakingatconferencesor
writingarticles.Inaddition,thefastmovingandofteninformalnatureofinternetcommunicationmeans
thatyouwilloftenbebetterplacedthanwearetotakeadvantageofonlinepromotionalopportunities.In
Section3wehaveoutlinedwaysinwhichyoucanhelpwiththeelectronicmarketingofyourbook.

1.Aboutyou

1.2Yourfullnames(requiredforLibraryofCongressandBritishLibrarycataloguing)

1.2Nameontitlepage
Pleasegiveyournameasyouwishittoappearonthecoverandtitlepageofyourbookandinpublicity
material.

1.3Areyoutheauthororserieseditor?

1.4Autobiographicalinformation
Informationfromthissectionmaybeusedforthebookjacketandotherpublicity(inbrochures,in
conferenceprogrammes,insaleskitsandonourwebsite).
Pleaseprovideabriefautobiographicalsummarywhichincludes:

academicandotherdistinctions

membershipofprofessionalassociations

positionsheld

otherbooksyouhavewritten(pleasegivedetailsofthepublisher,ifnotCambridge.)

publicationsormediayouhavewrittenorbroadcastfor

countriesyouhaveworkedin
Pleasealsoprovideuswithanyadditionalautobiographicalinformationwhichmayhelpustosellyour
book.Donotbeundulymodest.
Pleasestateifyoudonotwishthisinformationtobeincludedonourdatabase.

1.5Dateofbirth(onlyrequiredforLibraryofCongressandBritishLibrarycataloguing,andwillnotbe
usedinanymarketingmaterials.)

2.Aboutyourbook
NB:Ifyourbookiscoauthored,pleaseagreekeyfeaturesofthebookwithyourco
authorsandsubmitthesametextforthissection.

2.1Booktitle

(andsubtitleifany)

Asthebasisofalloursalesandmarketingactivity,wewillbewritingthecovercopyforyourbook,
creatingtheprintedpublicitymaterialsandbriefingoursalesteamsaroundtheworld.Yourinputtothis
processwillbeinvaluable,sopleasecompletethenextsectionasfullyaspossible.
2.2Bookdetails
Whatisuniqueaboutyourbook?(Pleaseprovidebulletpoints,ratherthannarrativedescriptions.)

2.3Pleaseprovideadescriptionofyourbookinnomorethan150words.Thismayformthebasisofthe
copythatwillappearonthebookscoverandinpublicitymaterials.Itwillthereforebereadbyspecialists
aswellassalesstaffandbooksellerswhowillnotnecessarilybefamiliarwiththefield.Pleasetherefore
explainasclearlyaspossiblewhatisimportantaboutyourbook,andhowitdiffersfromothertreatments
ofthesubject.

InMarketingwewilltranslatethefeaturesofyourbook(i.e.factsaboutyourbook)intobenefits(i.e.
sellingpoints)toformthebasisofasaleskitforthesalesteam.Pleasenote,itisnotnecessaryforyouto
completethissectionbutitwouldbeveryhelpfulasastartingpointifyoucould.
Pleasedescribethekeyfeaturesofyourbookandexplainhowtheywillbenefititsreaders.

Features
Example

Includesexercisesforearlyfinishers

Benefits
Example

Allowsusewithmixedlevelclasses

2.4 Pleasesuggestunitsfromyourbookwhichoursalesteamcoulddemonstrateintheirpresentations.

_______________________________________________________________________________
2.5 Pleaselistanyideasformaterialswhichcouldprovidewebbasedsupportforyourbook.Wouldyou
bewillingtocontributecontenttobeusedforthispurpose?

_______________________________________________________________________________
2.6 Weoftenaskauthorsforarticles,interviewstopostonourwebsite.Pleaseindicatewhetheryou
wouldbewillingtoprovidethese,andwhetheryouhaveanyexistingarticlesrelatingtothesubject
matter/approachofyourbookthatyouwouldbewillingforustouseinthisway.

_______________________________________________________________________________
2.7Pleaselistwhatyouconsidertobethemaininternationaland/orlocalcompetitorsforyourbook(title,
author,publisher),ifany,anddescribetheirstrengthsandweaknesses.

Strengths

Weaknesses

1.

2.

3.

4.

Ifyouwishtoincludemoretitles,pleasecontinuebelow.

2.8Ifyourbookisanewedition,pleasesayhowitdiffersincontentorapproachfromtheprevious
edition.

3.MarketingOpportunities

3.1Onlinediscussiongroups
Doyouparticipateinanyonlinediscussiongroups?Thesecanbeaveryusefulmechanismforpromoting
books,andthatpromotionisparticularlyeffectivewhentheauthor,ratherthanthepublisher,
participates.SomeofthemostactivediscussiongroupsarelistedinAppendix2.ofthisdocument.Please
listanyotherstowhichyoucontribute:

3.2Societies
Whichprofessionalsocieties,associationsand/orcommercialorganisationswillbemostinterestedin
yourbook?Pleaseindicateifyoubelongtoanyofthesocietiesororganisationsyoumention.

3.3Exhibitions/Lecturetours/Speakingengagements
Whichexhibitions/conferencesdoyouattendregularly?

Pleasedescribeyourlevelofexperienceinpresentingatconferences.

Wemayaskifyouwouldbewillingtospeakatspecificconferencesormeetings.Inprinciple,willyoube
availableandwillingtodothis?

Ifyouattendconferencesinthefuture,pleasecontactELTMarketingwiththedetailssothatwecan
provideappropriatemarketingsupport.
Email:eltmktg@cambridge.org

Tel:01223325922

3.5Reviewsandadvertisements
Wewouldnormallysendreviewcopiesto,andadvertisein,aselectionoftheprintedandonline
publicationslistedatthebackofthisAuthorQuestionnaire.Pleasetickthoseyoufeelmostappropriateto
publiciseyourbookandaddanyothers(withcontactdetails)thatarenotlistedbutthatyoufeelwouldbe
suitable.

Appendix 1.
Howwemarketyourbook

Cambridgehasbranches,officesandrepresentativesinover60countriesaroundtheworld,
supportedbyanextensivenetworkofagents,distributorsandlicensees.CambridgeELT
booksarenowsoldinmorethan200countries.
Aselectionofthefollowingtechniqueswillbeusedtomarketyourbook.

Directmail

YourbookwillbefeaturedintheCambridgeELTcatalogue,whichisproducedannuallyand
mailedto350,000teachers,booksellersanddistributorsaroundtheworld.Whereappropriate,a
separatebrochureforyourbookwillalsobemailedtoteachersandbooksellers.Each
Cambridgeofficehasitsownmarketingdatabase,sothatevenverylargemailingscanbehighly
targeted.Brochuresmaybesupportedbyspecialoffers,competitions,orotherfreeresources.
Marketingmaterialsmaybetailoredtomeettheneedsandprioritiesoflocalmarketsand
translatedintolocallanguages.

Pointofsalematerialsandincentives

Whereappropriate,wewillsupplybooksellerswitharangeofitems(suchasposters,
counterpacks,andstickers)thattheycanusetocreateeyecatchingdisplaysintheirbookshops.
Itemssuchaswallchartsandpostersmayalsobeproducedforteacherstosupportclassroom
use.Othergiveawaysmayalsobeproducedtohelptocreate,ormaintain,brandawareness
amongstteachers,studentsandbooksellers.

Reviewcoverage

Reviewcopiesofyourbookwillbesenttoappropriatepublications.Copiesofanyreviewsthat
wereceivewillbesentontoyou.

Advertising

Yourbookwillbeadvertisedinarangeofappropriateprintandelectronicpublications.

Websitepromotion

EachnewtitleispromotedviatheCambridgewebsite,withafulldescriptionandacoverimage.
Inaddition,wealsoruncompetitionsandofferdownloadableworksheets,studyguides,tests
andinteractiveexercises.Ifyouprovideuswithanoriginalarticle,wewillpublishitinour
onlinenewsletter,CambridgeLink,andalsotrytoplaceitinotherpublicationstosupportour
advertisingactivity.

Emailmarketing

Ourofficesarealsodevelopingextensiveemaillistsforcustomers,sothattheycanbealertedto
newpublications.TeachersandstudentsarealsoencouragedtosignupontheCambridge
websitetoreceiveemailalerts.

Bookfairs,conferencesandseminars

CambridgeattendsallmajorbookfairsandELTconferencesaroundtheworld.Wherever
possible,wearrangeforauthorstoparticipateintheseconferences,asthisisaneffectivewayof
raisingtheprofileofyourpublications.Wealsorunanactiveprogrammeofseminarsfor
teachers,tosupporttheclassroomuseofCambridgepublications.Pleasedokeepusinformed,
therefore,ofyourtravelarrangementsandofanyspeakingengagementsyouhaveaccepted.

Advanceinformation
Informationaboutyourbookwillbedistributedelectronicallytobibliographicagencies,distributors,
booksellersandlibrariansaroundtheworld.Thisisparticularlyimportantforinternetbooksellerswho
needthisinformationtopopulatetheirwebsites.

Appendix 2.
Discussionlists,newsgroupsetc
BritishCouncil
Sevenregionaldiscussionlists.

http://www.britishcouncil.org/english/eltecs/discuss.htm
CALLNews
ComputerAssistedLanguageLearningNews.

http://listserv.cddc.vt.edu/mailman/listinfo/callnews
DavesESLCaf
Veryactiveonlinecommunity,witharangeofdiscussiongroupscateringfordifferentinterestgroups.

http://www.eslcafe.com/discussion/
ELTASIAL
MailinglistforESLteachersinAsia.

http://eltasia.com/
ForeignLanguageTeachingForum
Veryactiveemaildiscussionlistforforeignlanguageteachers,mainlyUSAbased.

http://www.cortland.edu/flteach/
JALTTALK
MailinglistofJapanAssociationofLanguageTeaching.

http://jalt.org/index.php
Lingu@NET
UKemaildiscussiongroupforallthoseinvolvedinlanguageteachingandresearch.

http://www.mailbase.ac.uk/lists/linguanetforum/
LinguistList
Theprimarywebresourceforallaspectsoflinguistics.

http://www.linguistlist.org
NETEACHL
ForumthroughwhichinternationalEFL/ESLteacherscandiscussissuesrelatedtousingtechnologyasan
educationaltool.

http://www.ilc.cuhk.edu.hk/english/neteach/main.html
TEFL.NETForum
OnlinediscussionforEFL/ESLteachers.

http://www.tefl.net/forum/
TESLLDiscussionList
ElectronicdiscussionforumthatfocusesonissuesrelatedtoTESL/TEFL

http://www.hunter.cuny.edu/~tesll/